WEBVTT

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Welcome to the deep dive. You know, when you

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picture an archaeological dig, you naturally

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expect to uncover towering monuments. Oh, right,

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like pristine temples buried under the sand.

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Yeah, exactly. Or, you know, intact tombs covered

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in gold. It's just human nature to look for the

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biggest, shiniest pieces of the puzzle first.

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Right, because we assume the sheer size of the

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discovery is what actually tells the story. Exactly.

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But ask any actual archaeologist. And they'll

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tell you that the most staggering, world -shifting

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realities about an ancient civilization, they

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almost never come from the giant statues. No,

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they really don't. They come from the everyday

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refuse. They come from, like, a single tiny jagged

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little shard of clay pottery. Because that single

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shard tells you about the tools everyday people

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used. It shows you the trade routes they navigated

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or, you know, the raw materials they had access

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to. You just have to know how to read it. And

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today... for you listening. Our Shard of Clay

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is a Wikipedia stub. A very short one at that.

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Extremely short. It's a remarkably brief entry

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for a largely forgotten 1939 Paramount Pictures

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film called $1 ,000 a Touchdown. It really is

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the perfect micro -history. I mean, on the surface,

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you're just looking at a few paragraphs of basic

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metadata and, well, a pretty wacky plot synopsis.

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Yeah, super wacky. But when we start pulling

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on those specific threads, the sheer industrial

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scale of 1930s Hollywood completely unravels

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before us. It's wild. Okay, let's unpack this.

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Imagine you are stepping back into October of

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1939. Setting the scene. Right. We are looking

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at an American black and white comedy. And it's

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directed by a guy named James P. Hogan. And the

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very first thing that jumps out is the runtime.

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Oh, yeah. The film clocks in at a brisk 71 minutes.

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Barely over an hour? Yeah. I mean, if you go

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to the theater today, you're strapping in for

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two and a half, maybe three hours. Recently.

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But back then, 71 minutes wasn't just a creative

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choice. It was a highly calculated business metric,

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wasn't it? Absolutely, it was. That 71 -minute

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runtime was basically the standard currency of

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the studio B -movie system. Meaning what, exactly?

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Well, it meant the film was specifically engineered

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to be consumed quickly. It usually served as,

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like, the opening act of a double feature. Oh,

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right, to get people in and out. Exactly. The

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studios had to keep you, the audience, cycling

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through those theater seats multiple times a

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day. It was purely a volume game. Because the

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tickets were so cheap. Yeah. They needed rapid

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turnover to turn - profit on the razor -thin

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margins these specific movies operated on. That

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makes sense. And the plot they were projecting

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onto that screen to keep you on that seat is

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genuinely wild. It's so absurd. It really is.

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So we have this character, let's say Marlo Mansfield

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Booth, played by Joey Brown. Right. And his wife

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Martha, played by Martha Ray. The summary specifically

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notes that they inherit a tapped out college.

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Such a funny phrase, tapped out. Right. Like

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they have absolutely no money, total bankruptcy.

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Which sets up the classic desperate situation.

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They need a master plan to increase funding and,

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you know, save the institution. Wait, I'm looking

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at this inheritance plot. A bankrupt college,

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a desperate couple, and my mind immediately goes

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to, like, a heist movie. Oh, sure. Or finding

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a wealthy, eccentric donor or maybe uncovering

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oil under the library. How do they land on football

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as a financial savior? Because in the cinematic

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universe of 1939, logic is entirely subservient

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to the trend. Ah, of course. Sports comedies

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were incredibly popular at the time. So naturally,

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the solution to extreme academic debt had to

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involve the college football team. But it isn't

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just a scrappy underdog story where winning the

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big game brings in alumni donations. That would

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make too much sense. Far too much sense. Their

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grand strategy is to strengthen the team by offering

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an astronomical bounty of $1 ,000 to their players

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for every single touchdown scored. That might

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tense the title. Right. Let's just frame the

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mechanism of that absurdity for a second. It

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is like trying to save a bankrupt tech startup

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by offering a $10 ,000 cash bonus to your coders

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for every single line of code they write. That

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is a perfect analogy. Like how does spending

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massive amounts of money you literally do not

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have somehow save a tapped out institution? It

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makes absolutely zero economic sense. Well, what's

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fascinating here is that the economic absurdity

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isn't a flaw in the writing. It's not. No, it's

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the entire engine of the comedy. The premise

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isn't supposed to hold up to the scrutiny of

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an accountant. Right. You're not doing the math

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in the theater. Exactly. When you only have 71

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minutes to entertain an audience that just sat

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through a newsreel in a cartoon, logic has to

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take a backseat to pacing. So the plot is essentially

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a clothesline. Just a clothesline to hang a barrage

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of chaotic jokes on. Wow. And looking at the

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cast list, you can see exactly what kind of texture

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this movie had. Oh, the cast list is amazing.

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You've got actors like Susan Hayward and Eric

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Bloor, the main cast, and John Hartley and Joyce

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Matthews. Yeah. Yeah. Standard leading players.

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But the uncredited roles, that is where you really

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see the DNA of the film. We have a character.

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literally credited as Hysterical Girl, played

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by Dot Farley. Which tells you everything you

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need to know. And you cannot forget the animal

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and bird impersonator, played by Bill Thompson.

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You really can't. Which honestly makes me wonder

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how these roles even function in the script.

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Like, is the bird impersonator just standing

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in the background during a dramatic locker room

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speech, making pigeon noises? Honestly, pretty

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much. I mean, these specific details reveal a

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very chaotic vaudeville -style atmosphere. Vaudeville?

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Yeah, vaudeville was a theatrical genre of variety

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entertainment. And Hollywood essentially strip

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-mined it for talent in the 1930s. Oh, wow. So

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they just pulled stage performers onto the screen.

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Exactly. The studios maintained massive rosters

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of contract players who possessed one highly

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specific, highly marketable skill. But he had

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Bill Thompson doing animal noises. Right. And

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you had Tom Duggan playing the popcorn vendor,

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and Adrian Morris playing a guy named 2 Ton Terry.

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2 Ton Terry. So it's basically a sketch comedy

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variety show disguised as a sports narrative.

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That's exactly what it is. The director didn't

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need to give them deep character arcs. The core

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premise, that $1 ,000 bounty, was just a flimsy

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excuse to march these eccentric characters onto

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the screen. Let them do their bit. Yeah, let

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them do their three -minute vaudeville bit and

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march them right back off. So imagine yourself

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sitting in that theater in October 1939. You've

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paid your dime, you're exhausted from a long

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work week, and you aren't looking to be intellectually

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challenged. Well, you just want catharsis. Right.

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You go in, you laugh at the guy making animal

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noises, you watch football players tackle each

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other for a ridiculous sum of money, and an hour

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later you're walking out into the street feeling

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a little lighter. It's pure escapism. It sounds

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like a genuinely fun, mindless time at the movies.

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It was. But the highbrow press of the day did

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not view that escapism favorably. Oh, of course

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they didn't. And that gives us an incredible

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clue about the cultural divide in 1939. Because

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you'd think a movie basically throwing physical

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comedy at the wall for 70 minutes would be recognized

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for what it was a massive crowd pleaser. You

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would think. But Frank Nugent at the New York

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Times completely dismissed it. The very next

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day, after the film was released, on October

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5th, 1939. He published a review. A pretty harsh

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one. Yeah, he buried the film with one very specific,

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very cutting critique. He called it unoriginal.

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Ouch. Just one word. But it carries an immense

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amount of historical weight when you understand

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the context. I really have to push back on Frank

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Nugent here, though. Oh, do you? Yeah. I mean,

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is it actually fair for a New York Times critic

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to demand sweeping, groundbreaking originality

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from a 71 -minute college football comedy featuring

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a guy doing bird noises? It does seem a little

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unfair. Right. Like, I'm reading this review

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and thinking, wasn't he missing the point of

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these movies entirely? You don't buy a ticket

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to $1 ,000 a touchdown, expecting a profound

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shift in the cinematic paradigm. No, you definitely

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don't. You go for Tooton Terry and the Hysterical

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Girl. Your pushback is completely justified.

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But if we connect this to the bigger picture,

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Nugent's exhaustion actually makes perfect sense.

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How so? Well, that word unoriginal is the ultimate

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proof of how the Hollywood studio system operated.

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Nugent wasn't just being an East Coast snob.

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He wasn't. No, he was suffering from severe formula

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fatigue. Ah, meaning he had probably seen this

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exact same movie with slightly different window

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dressing a dozen times that year. Precisely.

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Look at how the Wikipedia page itself categorizes

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the film. It explicitly places it under 1930s

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sports comedy films and films set in universities

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and colleges. Oh, wow. Yeah, alongside an entire

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list of American football films. This wacky sports

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scheme to save the school wasn't a unique idea

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at all. It was a genre. It was a rigidly defined

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subgenre, a template that the studios churned

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out on a totally predictable schedule. Oh, I

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get it. It's the 1930s version of a Hallmark

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Christmas movie. You know the big city executive

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is going to fall in love with a small town baker

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before the opening credits finish rolling. You

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know exactly what the beats are going to be before

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you even sit down. That's a great comparison.

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And there is a specific technical detail in the

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source that proves just how mechanized and relentless

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this formula was. What's that? The music. Yes.

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Oh, I wanted to talk about this. For a 71 -minute

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movie, they utilized three separate music composers.

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Three of them. Charles Bradshaw, John Leipold,

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and Leo Shuken. Three composers. for basically

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an hour of football gags and vaudeville routines.

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It sounds like overkill, right? It sounds completely

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unnecessary. Why on earth would you ever need

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three different people to score this? Because

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it wasn't about... artistic collaboration. It

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was a studio music by committee approach. Music

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by committee. Yeah. This is where you really

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see the factory floor of Hollywood in action.

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When you have a strict release schedule to meet,

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you do not have time for one composer to sit

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thoughtfully at a piano and craft a unified thematic

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masterpiece. You just need the music to hit the

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cues and get out of the way. Exactly. So how

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did that actually work in practice? Were they

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all in the same room arguing over sheet music?

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Not at all. They were likely physically separated,

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working on entirely different sections of the

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film simultaneously. Wow, just to maximize efficiency.

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Right. The music department head would get the

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locked picture, literally chop the physical film

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reels up, and hand reel one to Bradshaw, reel

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two to Leipold, and reel three to Shuken. Just

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dividing up the labor? Yep. They'd say, I need

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chase music for reel one, romantic music for

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reel two, and funny tuba music for reel three

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by Tuesday morning. And they just had to deliver

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it. They would write it, record it quickly with

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the studio orchestra, and the editor would stitch

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it all together. That is incredible. They weren't

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trying to reinvent the wheel. They were just

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supplying the parts to keep the machine running.

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Exactly. Here's where it gets really interesting.

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The person overseeing all of those parts. The

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guy standing at the very center of this assembly

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line was the director, James P. Hogan. Oh, his

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story is fascinating. When you look at his workload,

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it is almost unbelievable to a modern audience.

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His filmography is essentially the ultimate monument

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to the working -class studio director of this

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era. When you look at the list of films directed

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by James P. Hogan and our source, it spans from

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1920 with a silent film called The Skywaymen,

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all the way to 1943 with The Mad Ghoul. That's

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a long career. It is. That is over 50 films in

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just over two decades. It is a staggering output.

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But it's only when you zoom in on the logistics

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of a specific year that the physical reality

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of his job truly sets in. Let's just look at

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the year 1939. The exact same year $1 ,000 a

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touchdown came out. Okay. In that single 12 -month

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period, James P. Hogan released four separate

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feature films. Four films in one year. Four.

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And they weren't even the same genre. He releases

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Bulldog Drummond's Secret Police, which is a

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mystery. Right. Then $1 ,000 a touchdown, our

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wacky college sports comedy. Then Grand Jury

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Simbritz. And finally, Bulldog Drummond's Bride.

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Just jumping back and forth. And if you look

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at the years surrounding 1939, his filmography

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jumps wildly between genres. Oh, absolutely.

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He's directing westerns like Desert Gold and

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the Texans. He's shooting action films like S

00:12:43.789 --> 00:12:46.470
.O .S. Perils of the Sea. He is directing an

00:12:46.470 --> 00:12:48.789
entire mystery series with the Ellery Queen film.

00:12:48.929 --> 00:12:51.649
He was doing it all. Hogan wasn't a bespoke chef

00:12:51.649 --> 00:12:54.529
carefully crafting a tasting menu. He was the

00:12:54.529 --> 00:12:57.039
foreman of a cinematic factory floor. I like

00:12:57.039 --> 00:12:59.679
that. A foreman. Yeah. He was like the ultimate

00:12:59.679 --> 00:13:02.620
fast food chef of early cinema. He was flipping

00:13:02.620 --> 00:13:05.559
cinematic burgers, whipping up a bulldog drum

00:13:05.559 --> 00:13:08.080
and mystery one month, serving up a football

00:13:08.080 --> 00:13:11.100
comedy the next, and moving right into Texas

00:13:11.100 --> 00:13:13.340
Rangers' ride again. And this raises an important

00:13:13.340 --> 00:13:16.220
question about the actual mechanics of filmmaking.

00:13:16.340 --> 00:13:19.500
Like how he survived. Yeah. How did a human being

00:13:19.500 --> 00:13:22.710
actually manage this volume? Think about the

00:13:22.710 --> 00:13:25.509
physical reality of writing, shooting, editing,

00:13:25.789 --> 00:13:27.970
and releasing four feature films in a single

00:13:27.970 --> 00:13:30.370
year. Seems physically impossible. How do you

00:13:30.370 --> 00:13:32.350
physically achieve that level of efficiency without

00:13:32.350 --> 00:13:35.009
the whole thing just collapsing? Well, you certainly

00:13:35.009 --> 00:13:37.149
aren't waiting three days for the sun to hit

00:13:37.149 --> 00:13:39.450
the perfect angle for a wide shot. Definitely

00:13:39.450 --> 00:13:40.970
not. You have to be cutting corners everywhere.

00:13:41.429 --> 00:13:44.500
Exactly. You shoot on standing sets. Meaning

00:13:44.500 --> 00:13:46.919
what? Meaning the studio already built a generic

00:13:46.919 --> 00:13:49.860
college Tampa set, a generic police station set,

00:13:49.860 --> 00:13:52.340
and a generic mansion set, and you just reuse

00:13:52.340 --> 00:13:54.600
them constantly. Oh, so you don't waste time

00:13:54.600 --> 00:13:56.600
building new ones. Right. And you shoot with

00:13:56.600 --> 00:13:58.519
flat, bright lighting so you don't waste time

00:13:58.519 --> 00:14:01.220
adjusting shadows between takes. Just blast it

00:14:01.220 --> 00:14:03.139
with light and yell action. Pretty much. And

00:14:03.139 --> 00:14:05.580
most importantly, you rely entirely on those

00:14:05.580 --> 00:14:07.960
tropes we talked about earlier. Right. If you

00:14:07.960 --> 00:14:11.240
are James P. Hogan, and you only have three weeks

00:14:11.240 --> 00:14:14.009
to shoot a college football comedy, before your

00:14:14.009 --> 00:14:16.970
mystery film goes into production, you lean heavily

00:14:16.970 --> 00:14:20.549
on the hysterical girl screaming. Yes. You use

00:14:20.549 --> 00:14:23.389
what is proven to work and you move on. Which

00:14:23.389 --> 00:14:26.350
completely recontextualizes the New York Times

00:14:26.350 --> 00:14:29.110
calling it unoriginal. Doesn't it? It was unoriginal

00:14:29.110 --> 00:14:31.850
by design. If it were highly original, it would

00:14:31.850 --> 00:14:33.850
have taken too long to make and gone over budget.

00:14:34.490 --> 00:14:37.330
Precisely. Originality was a luxury the B -movie

00:14:37.330 --> 00:14:40.289
unit could not afford. Wow. But to pull this

00:14:40.289 --> 00:14:42.970
off, Hogan also needed a crew that operated with

00:14:42.970 --> 00:14:45.289
the same ruthless efficiency. He couldn't do

00:14:45.289 --> 00:14:48.629
it alone. No. And the source gives us a glimpse

00:14:48.629 --> 00:14:51.370
of this team. You have a screenplay by Delmer

00:14:51.370 --> 00:14:54.029
Daves, produced by William C. Thomas. But crucially,

00:14:54.409 --> 00:14:56.570
you have cinematography by William C. Miller

00:14:56.570 --> 00:14:59.409
and editing by Chandler House. Right. In this

00:14:59.409 --> 00:15:01.850
system, the director is heavily dependent on

00:15:01.850 --> 00:15:04.129
these technicians to keep the pace. Because he

00:15:04.129 --> 00:15:07.070
literally cannot be in two places at once. If

00:15:07.070 --> 00:15:09.730
he is directing four movies a year, there must

00:15:09.730 --> 00:15:12.230
be massive overlap in the production schedules.

00:15:12.610 --> 00:15:14.990
Significant overlap. And this is where an editor

00:15:14.990 --> 00:15:17.559
like Chandler House... becomes essential. Because

00:15:17.559 --> 00:15:19.200
they're doing all the heavy lifting and post

00:15:19.200 --> 00:15:22.179
-production. Exactly. Back then, editors in this

00:15:22.179 --> 00:15:24.620
tier of filmmaking weren't waiting for a director

00:15:24.620 --> 00:15:26.659
to sit with them in a suite and discuss their

00:15:26.659 --> 00:15:29.159
artistic vision for a scene. There was no time

00:15:29.159 --> 00:15:31.720
for that. None at all. Chandler House was likely

00:15:31.720 --> 00:15:34.100
cutting the camera negatives for Real One while

00:15:34.100 --> 00:15:36.259
Hogan was still on a soundstage shooting Real

00:15:36.259 --> 00:15:38.659
Three. Oh, wow. So they were basically building

00:15:38.659 --> 00:15:41.840
the plane while it was flying. Exactly. The editor

00:15:41.840 --> 00:15:44.399
was matching continuity based on rigid script

00:15:44.399 --> 00:15:47.269
supervisor notes. the film at lightning speed.

00:15:47.830 --> 00:15:50.289
So by the time Hogan yells cut on the final day

00:15:50.289 --> 00:15:52.570
of the football comedy, Chandler House already

00:15:52.570 --> 00:15:55.070
has three quarters of the movie edited. Yep.

00:15:55.269 --> 00:15:57.690
The three composers are already recording their

00:15:57.690 --> 00:16:00.950
disjointed musical cues in separate rooms. Right.

00:16:01.570 --> 00:16:04.110
And Hogan is literally walking across the Paramount

00:16:04.110 --> 00:16:08.049
lot to step onto the set. of his next bulldog

00:16:08.049 --> 00:16:10.590
drum and mystery. That is the exact reality.

00:16:10.889 --> 00:16:12.690
Hogan wasn't out there trying to make precious

00:16:12.690 --> 00:16:15.509
art. He was a highly skilled tradesman keeping

00:16:15.509 --> 00:16:17.809
the lights on at Paramount Pictures. That is

00:16:17.809 --> 00:16:19.970
such a cool way to look at it. The A movies,

00:16:20.289 --> 00:16:22.690
the giant prestige pictures with the massive

00:16:22.690 --> 00:16:25.210
stars, those took time and they lost money if

00:16:25.210 --> 00:16:28.190
they flopped. They were risky. Very risky. It

00:16:28.190 --> 00:16:30.750
was the B movies churned out by guys like Hogan

00:16:30.750 --> 00:16:33.429
that provided the steady, reliable cash flow

00:16:33.429 --> 00:16:35.870
that kept the massive studio ecosystem afloat.

00:16:35.980 --> 00:16:38.019
So he was the backbone of the studio. He really

00:16:38.019 --> 00:16:40.500
was. He delivered the product the studio demanded,

00:16:40.740 --> 00:16:42.919
right on schedule. When we look at that list

00:16:42.919 --> 00:16:45.740
of over 50 films, we really aren't just looking

00:16:45.740 --> 00:16:48.220
at a list of titles. No, not at all. We are looking

00:16:48.220 --> 00:16:51.820
at a career defined by incredible endurance,

00:16:52.679 --> 00:16:55.899
rapid adaptability, and an absolute mastery of

00:16:55.899 --> 00:16:58.539
the studio's required formulas. It's a testament

00:16:58.539 --> 00:17:01.779
to a very specific kind of craftsmanship. Not

00:17:01.779 --> 00:17:03.799
the kind that wins Oscars, but the kind that

00:17:03.799 --> 00:17:06.220
builds an entire industry. So what does this

00:17:06.220 --> 00:17:08.539
all mean for you? Right. It means that you don't

00:17:08.539 --> 00:17:11.119
need to be overwhelmed by giant history books

00:17:11.119 --> 00:17:13.519
to be a true learner. You really don't. You don't

00:17:13.519 --> 00:17:16.279
need a PhD in film studies to deeply understand

00:17:16.279 --> 00:17:18.220
the mechanics of the golden age of Hollywood.

00:17:19.000 --> 00:17:22.200
By just critically reading this one stub, this

00:17:22.200 --> 00:17:25.359
little digital shard of pottery about a forgotten

00:17:25.359 --> 00:17:29.299
71 minute comedy from 1939, you can vividly picture

00:17:29.299 --> 00:17:31.700
the entire Hollywood assembly line. You really

00:17:31.700 --> 00:17:34.180
can. You can see the exhaustion and the relentless

00:17:34.180 --> 00:17:36.700
pace of directors like James P. Hogan. Right.

00:17:36.880 --> 00:17:38.599
You can picture the three different composers

00:17:38.599 --> 00:17:40.720
frantically writing music in separate rooms,

00:17:41.079 --> 00:17:42.980
pasting it together just in time for release.

00:17:43.160 --> 00:17:45.759
And you can completely understand the bizarre,

00:17:46.079 --> 00:17:48.160
gag -filled entertainment people actually sought

00:17:48.160 --> 00:17:52.240
out. Yeah, a tapped out college, $1 ,000 a touchdown,

00:17:52.539 --> 00:17:54.700
and a theater full of people who just wanted

00:17:54.700 --> 00:17:57.859
to sit in the dark and laugh at a guy doing animal

00:17:57.859 --> 00:18:00.579
impersonations before they went back out into

00:18:00.579 --> 00:18:03.680
the harsh reality of 1939. And we found all of

00:18:03.680 --> 00:18:05.839
that in a few paragraphs. We really did. And

00:18:05.839 --> 00:18:08.380
it leaves us with something really fascinating

00:18:08.380 --> 00:18:11.359
to consider about the media we consume today.

00:18:12.039 --> 00:18:15.359
Like what? Well, we tend to look back at the

00:18:15.359 --> 00:18:18.900
1930s studio system with its rigid formulas,

00:18:19.279 --> 00:18:22.119
its three -win shooting schedules, and its directors

00:18:22.119 --> 00:18:25.240
churning out four pieces of content a year as

00:18:25.240 --> 00:18:28.380
this archaic, quaint piece of history. Sure.

00:18:28.440 --> 00:18:30.420
We think we've moved past it. But think about

00:18:30.420 --> 00:18:32.240
today's landscape. Oh, I see where you're going

00:18:32.240 --> 00:18:34.680
with this. Right. If a 71 -minute movie pasted

00:18:34.680 --> 00:18:37.039
together by three composers and an exhausted

00:18:37.039 --> 00:18:39.619
director was the standard for high -speed content

00:18:39.619 --> 00:18:43.970
creation in 1939, Are today's massive blockbuster

00:18:43.970 --> 00:18:46.609
superhero formulas really that different? Or

00:18:46.609 --> 00:18:49.309
are we just looking at the exact same Hollywood

00:18:49.309 --> 00:18:52.210
assembly line, relying on the exact same rapid

00:18:52.210 --> 00:18:54.910
-fire formulas just operating at a modern scale?

00:18:55.529 --> 00:18:57.769
Which of our massive blockbusters today will

00:18:57.769 --> 00:19:00.329
just be a forgotten two -sentence stub on the

00:19:00.329 --> 00:19:03.339
internet 80 years from now? That is such a brilliant

00:19:03.339 --> 00:19:05.920
point. The medium changes and maybe the budgets

00:19:05.920 --> 00:19:08.220
get bigger, but the conveyor belt never actually

00:19:08.220 --> 00:19:10.380
stops. Never stops. It's definitely something

00:19:10.380 --> 00:19:12.299
to think about the next time you find yourself

00:19:12.299 --> 00:19:14.960
mindlessly watching the latest formulaic action

00:19:14.960 --> 00:19:17.500
movie, looking for your own modern version of

00:19:17.500 --> 00:19:18.279
the hysterical girl.
