WEBVTT

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Imagine for a second that you are the architect

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of an absolute revolution in your field. Oh,

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wow. OK. Yeah, just picture it. You are doing

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things no one has ever seen before. You're bending

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the rules of physics, totally changing the paradigm.

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Right. But there is a catch. You happen to live

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in an era right before anyone bothered to invent

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the tools to record what you were doing. Oh,

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man. That's. That's rough. Right. No cameras,

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no stat sheets, no official ledgers. Your entire

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legacy relies on the, you know, fading memories

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of the people who happen to be standing there

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watching you. It is the ultimate historical nightmare.

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Exactly. I mean, you become a ghost. a rumor,

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and eventually you just slip through the cracks

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of history entirely because, well, society hasn't

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built the infrastructure to measure your greatness

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yet. And that is the exact historical blind spot

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we are wading into for today's deep dive. Yeah,

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it's a fascinating one. So we've pulled a single

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really incredible Wikipedia article about a largely

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forgotten American sports pioneer, and we are

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going to use his story to explore how legends

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are actually built and, you know, how they are

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lost. Right. We are talking about William C.

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Kelly. Wild Bill Kelly, a football phenom from

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the 1920s who was quite literally doing the impossible.

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Yeah. And to really wrap your head on Bill Kelly,

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you have to completely discard your modern vision

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of American football. Totally. You need to mentally

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place yourself in the rough, muddy, highly localized

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days of the early 1920s. We're talking leather

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helmets here. Right. Exactly. Leather helmets

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and mythic local heroes. The sport is in its

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awkward just trying to find its modern identity.

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The rules are in flux, the equipment is primitive,

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and the football, well, the football wasn't really

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a football as we know it today. Right, it was

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basically a melon. Yeah, it was highly un -aerodynamic.

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Oh, right. It's essentially a completely different

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physical game. But before Kelly was even trying

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to manipulate that, you know, un -aerodynamic

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ball, he had to build a foundation. And his story

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starts with some serious early life resilience.

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It really does. He's born in Denver in 1905,

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but tragedy strays on. almost immediately. His

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father, James, dies of pneumonia at just 38 years

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old. Kelly is only four. It's a massive disruption.

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I mean, the family is totally upended. His mother

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eventually remarries a Northern Pacific Railroad

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employee, and they pack up and move out to...

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Butte, Montana, before finally settling in Missoula.

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And that's really where it all begins. Right.

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It's in that rugged, emerging environment of

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early 20th century Montana that his athletic

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identity is forged. And Missoula is where the

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legend begins to take root. By the time he's

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a teenager, he is an absolute phenomenon. We

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are talking about a four sports star in high

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school. Football, baseball, basketball, track,

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whatever the season was, he dominated it. In

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1921, he actually leads Missoula High to its

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first ever state championship in football, which.

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instantly elevates him from just being a talented

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athletic kid to a certified, undeniable local

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hero. Definitely. And achieving that specific

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status in a place like Montana in the 1920s sets

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up a fascinating crossroads for his college career.

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Because, you know, when you are that dominant,

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the national powerhouses inevitably come calling.

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Right. The rumor mill goes into overdrive. Word

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was that Notre Dame wanted him badly. And Notre

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Dame was it. Even back then, Notre Dame was the

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pinnacle of college football. It was the premier

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stage. But he doesn't go to South Bend. He stays

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right there at the hometown college, the University

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of Montana. And the reason why, okay, let's unpack

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this. Yeah, this is great. It wasn't just hometown

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pride. It was a local auto dealer named H .O.

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Bell. An auto dealer? Yes. Bell steps in and

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pays Kelly $75 a month for a job where Kelly,

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and the source material is very specific about

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this, didn't perform much work. It was essentially

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a pure retainer. just for breathing Montana air.

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Which is incredible to think about. I mean, we

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have these massive, intense debates right now

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over college athletes getting paid to play, the

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whole name, image, and likeness era, the transfer

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portal. Oh, it's everywhere in the news. People

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act like this is a brand new corruption of amateur

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sports, but here we are looking at a 1920s local

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booster handing out a $75 a month no -show job

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to a teenager. This dynamic has literally existed

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for a century. What's fascinating here is how

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vital that single local booster was in retaining

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regional talent. Yeah. Because if you look at

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sports or even industry today, talent is highly

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centralized. Right. The rich get richer. Exactly.

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The best athletes go to a handful of super programs.

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The best tech minds flock to Silicon Valley.

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But back then, a local auto dealer essentially

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crowdfunded the retention of a potential national

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superstar, keeping him entirely in the state

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of Montana. It's wild. It shows you the fierce,

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almost desperate, protective loyalty these smaller

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markets had for their homegrown talent. They

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knew if Kelly left, he wasn't coming back. And

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staying in that smaller market entirely defines

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Kelly's college career. Because he stays at the

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University of Montana, he isn't surrounded by

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a roster full of All -Americans. Not at all.

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He doesn't have an elite offensive line protecting

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him. He essentially has to carry the entire team

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on his back. And the individual numbers he puts

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up while doing that are just staggering. They

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really are. I mean, he played quarterback. But

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you have to remember that in the 1920s, a quarterback

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was primarily an open field runner and a kick

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returner. Right. It wasn't about sitting in the

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pocket. Not at all. And his explosiveness was

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completely unmatched. Just to give you an idea

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of the sheer athletic dominance, as a sophomore,

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he had nine runs of over 40 yards for scores.

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Nine. In a single season. Those are video game

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numbers. Yeah, it's absurd. And it wasn't just

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from the line of scrimmage. Over his final two

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years, he ran back five kickoffs for scores,

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and two of those were over 90 yards. I want you

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to picture the sheer speed, the lateral vision,

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the endurance required to dodge 11 guys trying

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to tackle you on a 90 -yard sprint. all while

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wearing 1920s equipment that weighed a ton and

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absorbed sweat like a sponge. Yeah, it requires

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a level of physical supremacy that is hard to

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overstate. But I do want to pump the brakes and

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push back on this a little bit. OK, sure. Because

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the source notes a crucial detail. Despite his

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legendary skills and all these 40 yard runs,

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Kelly didn't have enough talent around him for

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Montana to actually deliver a winning season

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during his college career. That's true. So I

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have to ask the skeptical question. Was Kelly

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just a big fish in a small pond? Ah, I see where

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you're going. If his team is consistently losing,

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how do we know he was truly an elite generational

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talent and not just a really fast guy beating

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up on weaker local competition? It's exactly

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the right question to ask. When you see a uniquely

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great player trapped on a losing team, you naturally

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have to question the caliber of the competition.

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Right. Was he just stat padding against nobody's?

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But the historical record provides two very compelling

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pieces of evidence that prove his elite status

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wasn't a mirage. OK, what's the first one? First.

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You look at his absolute dominance over their

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fiercest rival, Montana State College. In 1925

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and 1926, he led his team to massive wins against

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them. Oh, nice. He never lost to that specific

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rival. And in those games alone, he scored seven

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touchdowns and made four interceptions. Wow,

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playing both sides of the ball. Exactly. When

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the local stakes were the absolute highest and

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the opposing defense was entirely focused on

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stopping him, he was unstoppable. OK, I hear

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that. He owned the local rivalry. But again,

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that's still Montana. That doesn't answer the

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question of the national stage. If he went to

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Notre Dame, would he have been exposed? And that

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brings us to the second piece of evidence, which

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completely synthesizes this question of his true

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talent. Alright, lay it on me. After his college

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career wraps up, he gets invited to the 1927

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East -West Shrine Game. Wait! Throwing one touchdown

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in a shrine game proves he's a national elite.

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Isn't that just a spectacularly small sample

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size? We're talking about an exhibition game.

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It would be a small sample size today. Yes, but

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you have to understand the context of the East

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West Shrine game in the 1920s. Okay, this wasn't

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a casual exhibition. This was the premier absolute

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highest level showcase of the best collegiate

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talent from across the entire country. Gross!

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So everyone was watching this. The scouting was

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intense. You had all the All -Americans on one

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field. He isn't playing against local Montana

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Ranch kids anymore. He is playing against the

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absolute elite. And what happens? The game is

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a brutal defensive struggle, but Kelly throws

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the only touchdown pass of the entire game. He

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provides the exact margin of victory for the

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West in a 7 -3 win. Wow. OK, so that really changes

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the perspective. Individual brilliance actually

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can eclipse a team's failure if you put that

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individual in a vacuum with other greats. Exactly.

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He gets put on a field with the best of the best

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from every major program in the country, and

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he is still the singular deciding factor. Right.

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That shrine game performance proved definitively

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that his skills translated perfectly against

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elite non -local competition. It validated the

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Montana hype. He absolutely belonged on the bigger

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stage. And proving he belonged on that stage

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prompts a massive pivot in his life. Because

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originally, Kelly had this entirely different,

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very structured path mapped out. He did. He was

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planning to go to West Point to become a military

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officer after graduating in the spring of 1927.

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But then professional football comes knocking.

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Specifically, Cece Pyle comes knocking. Oh, the

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promoter. Yeah. Pyle was organizing a brand new

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professional franchise called the New York Yankees.

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And he wants Kelly so badly that he sends his

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head coach, Ralph Scott, all the way out to Missoula,

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Montana, just to induce Kelly to join the squad.

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Think about the logistics of that trip in 1927.

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It's crazy. And the pitch must have been incredible

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because he's asking this Montana kid to come

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to the bright lights of New York City to play

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alongside the legendary Red Grange. The galloping

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ghost himself? I mean, how do you say no to that?

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You don't. So Kelly signs. He ditches West Point.

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He gets to the pros. He plays for the Yankees

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in twenty seven and twenty eight. Then he bounces

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to the Frankfurt Yellow Jackets in twenty nine

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and the Brooklyn Dodgers in 1930. Right. And

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just for some quick context for you listening,

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early NFL franchises like the Yellow Jackets

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weren't the billion dollar corporate entities

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we see today. Not at all. They were essentially

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local athletic clubs, rough and tumble squads

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playing a very brutal ground bound game. And

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to truly understand Kelly's impact in this league,

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we have to talk about the physical reality of

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the sport back then. You mentioned it earlier.

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The football itself was un -aerodynamic. Right.

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And it's important to explain why it was un -aerodynamic.

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The game of American football evolved directly

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out of rugby. OK. So the ball they were using

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in the 1920s was still very much a rugby ball.

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It was rounder, plumper, much harder to grip.

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Passing was largely an afterthought, essentially

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a trick play because the ball simply wasn't designed

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to spiral through the air. You were meant to

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run with it or drop -kick it. Here's where it

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gets really interesting. I want you to imagine

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taking a heavy bloated leather melon. A melon,

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yeah. Maybe it's a little wet from the mud. The

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leases are thick and rough. Now imagine trying

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to throw that melon on a dead straight line.

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It's almost impossible. Because if you think

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of modern passing, you think of a nice, clean

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spiral dropping into a receiver's hands. But

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that's not what Kelly was doing. Listen to what

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a journalist wrote about him in 1927. The journalist

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wrote, quote, The Montana star throws amazing

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forward passes on a straight line. as if it was

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a baseball. A baseball? Yeah. Think about the

00:11:41.580 --> 00:11:44.500
sheer raw arm strength and torque that requires.

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Yeah. It's like trying to play modern power tennis

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with a heavy wooden racket from the 1970s. The

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sheer physical strength required to make the

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equipment do something it wasn't designed to

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do fundamentally changes the geometry of the

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game. It totally does. And it gets crazier. His

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1929 teammate George Wilson, who was a legend

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in his own right, recalled how Kelly threw the

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ball. Yeah, Wilson recalled that Kelly would

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scramble left or right, leap completely into

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the air to avoid defenders, and fire a pass while

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airborne. Just flying through the air. Exactly.

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Wilson explicitly stated that Kelly was second

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only to Benny Friedman, who was a Hall of Famer,

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and widely credited as the first great passer,

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as the best passer of his era. Leaping into the

00:12:25.090 --> 00:12:29.649
air to throw a fat leather 1920s rugby ball on

00:12:29.649 --> 00:12:32.389
a frozen rope like a baseball shortstop. It's

00:12:32.389 --> 00:12:34.509
just an unbelievable visual. It highlights just

00:12:34.509 --> 00:12:37.169
how anomalous he was. He possessed a mechanical

00:12:37.169 --> 00:12:39.950
and athletic gift that completely defied the

00:12:39.950 --> 00:12:42.610
limitations of his era's equipment. He was innovating

00:12:42.610 --> 00:12:45.190
a modern aerial attack in a league that was built

00:12:45.190 --> 00:12:49.370
entirely around grinding runs. But. If we connect

00:12:49.370 --> 00:12:52.190
this to the bigger picture, here is the profound

00:12:52.190 --> 00:12:54.470
historical tragedy of Bill Kelly. Oh, this part

00:12:54.470 --> 00:12:56.929
hurts. He's doing all of this revolutionary passing,

00:12:57.169 --> 00:12:59.809
making these leaping throws, fundamentally altering

00:12:59.809 --> 00:13:02.909
how defenses have to play in the late 1920s and

00:13:02.909 --> 00:13:05.490
1930s. But the National Football League did not

00:13:05.490 --> 00:13:08.009
officially maintain passing records until 1934.

00:13:08.509 --> 00:13:12.230
Wait. 1934. So everything Kelly did is completely

00:13:12.230 --> 00:13:14.710
unquantifiable today. That is heartbreaking.

00:13:14.909 --> 00:13:16.929
The official stats we have for him show he played

00:13:16.929 --> 00:13:19.610
52 games and scored seven touchdowns. But that's

00:13:19.610 --> 00:13:22.389
it. That's it. As the source material explicitly

00:13:22.389 --> 00:13:25.549
notes, his other statistics are wildly incomplete.

00:13:26.210 --> 00:13:29.409
His relative gifts and failures as a passer are,

00:13:29.629 --> 00:13:32.370
as the article beautifully and sadly puts it,

00:13:32.629 --> 00:13:35.730
lost to the mists of time. It's like those stories

00:13:35.730 --> 00:13:37.769
you hear about the early days of computing where

00:13:37.899 --> 00:13:40.340
brilliant women programmers were writing incredibly

00:13:40.340 --> 00:13:43.519
complex code. But because the industry only valued

00:13:43.519 --> 00:13:46.399
the physical hardware at the time, their software

00:13:46.399 --> 00:13:49.139
contributions weren't officially logged or recognized

00:13:49.139 --> 00:13:51.279
until decades later. Oh, that's a great point.

00:13:51.440 --> 00:13:53.759
The medium for recording their genius simply

00:13:53.759 --> 00:13:56.480
didn't exist yet. That is the perfect analogy.

00:13:57.060 --> 00:14:00.100
History relies entirely on data. We build our

00:14:00.100 --> 00:14:02.539
pantheons based on ledgers. When the data is

00:14:02.539 --> 00:14:04.840
missing, we lose the pioneers who paved the way.

00:14:04.940 --> 00:14:07.259
We lose the connective tissue. Bill Kelly was

00:14:07.259 --> 00:14:10.019
the bridge between the gritty, run -heavy origins

00:14:10.019 --> 00:14:12.080
of the game and the aerial spectacle it would

00:14:12.080 --> 00:14:14.379
eventually become. But because he did it four

00:14:14.379 --> 00:14:16.519
years before the NFL bought a ledger for passing

00:14:16.519 --> 00:14:19.139
stats, he vanishes from the record book. He was

00:14:19.139 --> 00:14:21.740
quite literally ahead of his time, ahead of the

00:14:21.740 --> 00:14:23.220
time when people even thought it was important

00:14:23.220 --> 00:14:25.759
to write down what he was doing. And that lack

00:14:25.759 --> 00:14:28.000
of statistical memory is just brutally compounded

00:14:28.000 --> 00:14:30.600
by how suddenly and tragically his personal story

00:14:30.600 --> 00:14:34.940
ends. It is a shocking turn of events. In 1931,

00:14:35.259 --> 00:14:38.159
Kelly's professional career has wound down. He

00:14:38.159 --> 00:14:40.600
is in New York and he attends a football game

00:14:40.600 --> 00:14:43.159
as a spectator, just sitting in the stands, just

00:14:43.159 --> 00:14:45.980
watching a game and Out of nowhere, he suddenly

00:14:45.980 --> 00:14:48.259
collapses and dies. He was only 26 years old.

00:14:48.440 --> 00:14:51.820
26. A massive heart issue, seemingly out of nowhere.

00:14:52.799 --> 00:14:55.659
So what does this all mean? I sit with that fact

00:14:55.659 --> 00:14:58.960
and I'm just struck by the profound irony and

00:14:58.960 --> 00:15:01.539
sheer fragility of an athlete's life. Yeah, it's

00:15:01.539 --> 00:15:04.059
really heavy. Here is a guy who was defined entirely

00:15:04.059 --> 00:15:06.480
by his motion. open field running, returning

00:15:06.480 --> 00:15:09.360
90 -yard kickoffs, scrambling away from massive

00:15:09.360 --> 00:15:11.779
defenders, leaping into the air to throw passes.

00:15:12.120 --> 00:15:14.820
He was the most dynamic, fast -moving person

00:15:14.820 --> 00:15:16.879
on any field he ever stepped onto. Absolutely.

00:15:17.299 --> 00:15:19.620
And then at come six, as a spectator sitting

00:15:19.620 --> 00:15:21.799
perfectly still on the stands, it's just over.

00:15:22.139 --> 00:15:25.220
And because his life ended so abruptly... And

00:15:25.220 --> 00:15:27.679
because he played just before the era of recorded

00:15:27.679 --> 00:15:31.480
passing statistics, his legacy immediately enters

00:15:31.480 --> 00:15:33.519
a sort of hibernation. That's a good way to put

00:15:33.519 --> 00:15:37.419
it. He dies in 1931, but it takes until 1969

00:15:37.419 --> 00:15:40.600
nearly 40 years for him to be formally inducted

00:15:40.600 --> 00:15:43.200
into the College Football Hall of Fame. 40 years!

00:15:43.379 --> 00:15:45.779
That is a lifetime of waiting for recognition.

00:15:46.360 --> 00:15:49.100
If he had lived, he'd be in his mid -60s by the

00:15:49.100 --> 00:15:51.509
time they finally acknowledged him. This raises

00:15:51.509 --> 00:15:53.769
an important question about how cultural memory

00:15:53.769 --> 00:15:56.610
actually works. Why the 40 -year delay? Right,

00:15:56.649 --> 00:15:59.230
why then? Well, we talked about the lack of data.

00:15:59.809 --> 00:16:01.769
Without a neat column of statistics to point

00:16:01.769 --> 00:16:04.690
to, a player's legacy relies entirely on oral

00:16:04.690 --> 00:16:07.710
tradition. It relies on the fading, highly subjective

00:16:07.710 --> 00:16:10.009
memories of the specific people who happen to

00:16:10.009 --> 00:16:12.429
be in the stadium in Missoula or New York to

00:16:12.429 --> 00:16:14.610
see him play. And human memory is incredibly

00:16:14.610 --> 00:16:17.929
fragile. Exactly. It takes decades for historians

00:16:17.929 --> 00:16:20.750
to look back, synthesize those scattered memories,

00:16:21.090 --> 00:16:23.950
cross -reference the old newspaper clippings

00:16:23.950 --> 00:16:25.629
about a guy throwing a ball like a baseball,

00:16:26.169 --> 00:16:28.769
and make a concerted institutional effort to

00:16:28.769 --> 00:16:32.049
say, wait, this person mattered. We need to carve

00:16:32.049 --> 00:16:34.070
his name into stone before the last person who

00:16:34.070 --> 00:16:37.120
saw him play passes away. And 1969 really was

00:16:37.120 --> 00:16:39.539
that year of institutional reclamation for him.

00:16:39.720 --> 00:16:42.240
It wasn't just the Hall of Fame. That same year,

00:16:42.539 --> 00:16:44.620
a Billings Gazette poll goes out to the public

00:16:44.620 --> 00:16:47.139
and names him the greatest football player in

00:16:47.139 --> 00:16:50.220
Montana history, which is huge. And then a couple

00:16:50.220 --> 00:16:53.159
of years later in 1971, he's named the quarterback

00:16:53.159 --> 00:16:55.679
of the East West Shrine Games all time team.

00:16:56.000 --> 00:16:58.240
It's the ultimate proof that true impact can

00:16:58.240 --> 00:17:01.320
survive the loss of data. If you change the game

00:17:01.320 --> 00:17:03.990
fundamentally enough. The echo of what you did

00:17:03.990 --> 00:17:05.890
will eventually reach the people keeping the

00:17:05.890 --> 00:17:07.910
history books, even if it takes half a century

00:17:07.910 --> 00:17:10.569
to be formally recognized. It really is. So to

00:17:10.569 --> 00:17:12.390
distill all of this for you listening today,

00:17:13.170 --> 00:17:15.470
William C. Wilde Bill Kelly wasn't just a great

00:17:15.470 --> 00:17:17.809
player who put up big numbers in a small town.

00:17:18.049 --> 00:17:20.650
He was a vital bridge. A completely necessary

00:17:20.650 --> 00:17:23.410
one. He was the link between the rugby style,

00:17:23.730 --> 00:17:25.789
ground and pound origins of American football

00:17:25.789 --> 00:17:28.619
and the modern passing game we know today. He

00:17:28.619 --> 00:17:31.420
was kept at home by the early 1920s version of

00:17:31.420 --> 00:17:34.339
booster money, and he defined a revolutionary

00:17:34.339 --> 00:17:37.220
style of play that the league simply hadn't figured

00:17:37.220 --> 00:17:39.660
out how to measure yet. He was a true pioneer

00:17:39.660 --> 00:17:42.700
operating in the dark. Exactly. Which brings

00:17:42.700 --> 00:17:44.880
us back to where we started that blank record

00:17:44.880 --> 00:17:47.980
book and the terrifying idea of being an unrecorded

00:17:47.980 --> 00:17:50.319
pioneer. Yeah. I want to leave you with this

00:17:50.319 --> 00:17:53.180
thought to mull over today. If the NFL had kept

00:17:53.180 --> 00:17:55.859
passing statistics from the very beginning, if

00:17:55.859 --> 00:17:58.680
we had the actual math on every 40 -yard leaping

00:17:58.680 --> 00:18:01.559
throw he made, would wild Bill Kelly be a household

00:18:01.559 --> 00:18:04.420
name today? Would kids wear his jersey? And it

00:18:04.420 --> 00:18:06.279
makes you wonder. And belting on that, look around

00:18:06.279 --> 00:18:08.539
right now. In your own field, your own industry,

00:18:08.700 --> 00:18:11.460
your own office, who are the brilliant pioneers

00:18:11.460 --> 00:18:13.680
whose achievements are currently being lost or

00:18:13.680 --> 00:18:16.380
ignored simply because society hasn't figured

00:18:16.380 --> 00:18:18.119
out the right metric to measure them yet?
