WEBVTT

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Imagine starting a really massive, highly funded

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modern enterprise today. OK, I'm picturing it.

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Right. But your official legally mandated mission

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statement is to, well, to resurrect the ghosts

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of a medieval empire. Wow. That is quite the

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mandate. It's wild, right? You aren't just building

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something new. You are explicitly tasked with

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claiming the authority of a completely bygone

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era. Which is incredibly hard to pull off. Exactly.

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And that is exactly the premise we're looking

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at today. It actually happens to be the origin

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story of a major European educational institution.

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Yeah, it's a fascinating case study. So welcome

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to the deep dive. Our mission today is to explore

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the source materials on the St. Cyril and St.

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Methodius University of Veliko Tarnovo, which

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is in Bulgaria. And right at the top of these

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documents, you're hit with this. I mean, it's

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a massive historical paradox. Yeah. Officially,

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this is a relatively young public university,

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like the doors opened on September 15th, 1963,

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which, you know, in the landscape of European

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academia, where some schools have been operating

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since the 12th century. Right. Compared to that,

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1963 is essentially yesterday. completely. Yet

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the explicit stated reason this university was

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founded was to inherit and continue the cultural

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and educational traditions of the ancient Turnovo

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Literary School. So we're looking at a mid -20th

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century establishment actively attempting to

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wear the crown of this legendary centuries -old

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academic tradition. Yeah. It's just a brilliant

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look into how modern institutions manufacture

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prestige. Absolutely. Today's exploration is

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really about the mechanics of that process. How

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does an organization build itself physically,

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intellectually, strategically on the foundations

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of deep regional heritage? Without just crumbling

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under the weight of that history. Exactly. Okay,

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let's unpack this because you can't just declare

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a university into existence and instantly demand

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the respect of the international academic community.

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No, definitely not. You need physical infrastructure,

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you need an administration, but above all, you

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need a faculty. that commands immediate authority.

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You need the intellectual heavyweight champions,

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basically. Right. So let's look at the founding

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of this institution in 1963. The architects of

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this project were Alexander Burmoff and Pino

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Rousseff. Two very ambitious guys. Very. I'm

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looking at how they staffed this brand new school

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for its very first academic year, and the logistics

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are just staggering. Well, they executed a highly

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calculated strategic maneuver. I mean, if you're

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starting from zero and claiming a medieval legacy,

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you cannot afford a slow build. No, you can't

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just hire newly minted graduates or local administrators

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to try their hand at teaching. Right. The documents

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show that 25 professors, assistants, and teachers

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were brought in directly from established universities

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in the capital city, Sofia. And from the Bulgarian

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Academy of Science. Yes. If you're listening

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to this, just try to picture the sheer persuasive

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capital required to pull that off. It is effectively

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a reverse brain drain. That's a great way to

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put it. It'd be like a brand new tech startup

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opening its doors in a smaller historic town.

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And on day one, they managed to draft an entire

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executive suite and senior engineering team away

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from the biggest legacy tech giants in Silicon

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Valley. It's a total power move. It really is.

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I'm trying to understand the leverage here, though.

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How do you convince 25 top -tier academics to

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just leave the established intellectual hub of

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a nation to start completely over in the provinces?

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Well, you have to look at the psychological appeal

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of what Burmov and Rusev were offering. By importing

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established, highly credentialed scholars from

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the Bulgarian Academy of Science, they were offering

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these academics a chance to be founders, you

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know, not just employees. Oh, that makes a lot

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of sense, building a legacy. Exactly. But more

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importantly for the institution, it was an instant

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transfer of legitimacy. Right, because they're

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broadcasting a clear signal to the rest of the

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country. Yeah, they're saying this is not a trial

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balloon. By bringing in the heavyweights from

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Sofia, they ensured that their claim to the ancient

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Ternovo Literary School wasn't just marketing

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copy. They were backing it up with unquestionable

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academic rigor. Spot on. They transplanted prestige

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from the capital to the province's literally

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overnight. And they anchored that prestige to

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a very specific piece of land. Oh, the geography

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here is crucial. Yeah, the physical location

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of the university is doing just as much work

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as the faculty. They placed the Rectorate on

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the hill of Svetagora. Which is no accident.

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Definitely not. Looking at the geographical and

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historical context in our sources, this city

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is practically buckling under the weight of its

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own history. It really is. You have the Yantra

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River winding through the landscape. You're surrounded

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by these colossal historical markers like the

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strongholds of Tsarovets and Trapezitsa. Not

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to mention the royal lineages. Right. The region

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is totally defined by the legacy of the Aysen

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dynasty, the Tudor dynasty, and the Shishman

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dynasty. And it's the site of the first and second

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Tarnovo uprisings. Yeah. So setting up a modern

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academic campus in the middle of all that historical

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density, it's a massive statement. You're demanding

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that your new institution be viewed as the next

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chapter in a very long, very famous book. Because

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geography is never neutral in these situations.

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Svetogora physically elevates the institution.

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Literally and metaphorically. Right. It places

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it among the peaks of Bulgarian history. They

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embedded the 1963 university into the exact same

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soil that birthed the art school of Tarnovo.

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And the Tarnovo Literary School centuries prior.

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It's an architectural assertion of continuity.

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I mean, when those 25 scholars from Sophia looked

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out from the rectorate, they weren't looking

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at a blank slate. No, they were looking at the

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remnants of empires. Exactly. Which brings up

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a massive point of friction for me. Oh, how so?

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Well, because once you have this all -star faculty

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and you have this historically -charged location

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on Svetagora, you have to decide what your actual

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product is. What are you going to teach? Right.

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What are you teaching on day one? The sources

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tell us the very first subjects offered were

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Bulgarian philology, Russian philology, history,

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and art. Yeah, just those four. And I have to

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push back on this strategy a bit, because if

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you're launching a major state -funded initiative

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in the mid -20th century, the mandate is almost

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always economic output. Sure. Usually, governments

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want STEM fields. Exactly. They want civil engineering,

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agriculture, industrial design, or computer science.

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They want you to prove that this massive investment

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is going to modernize the workforce. And boost

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the national economy. Right. Launching with philology,

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which is just the study of language and literature

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alongside history and art seems like a massive

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political and financial risk. It does seem counterintuitive.

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Yeah. How do you justify a purely humanities

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based launch when you are trying to build a modern

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powerhouse? Well, I completely understand the

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skepticism, especially when viewing this through

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the lens of modern economic development. It just

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feels like a missed opportunity for the 1960s.

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It does. But we have to evaluate their strategy

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against their specific man. If they had launched

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with civil engineering or agricultural science,

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they would have been just another regional technical

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college. Yeah, that's true. Their stated mission

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was to inherit the cultural and educational traditions

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of the Turnovo Literary School. Right, right.

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If that is the North Star, your institution,

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your foundation absolutely must be language,

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history, and art. So it's about securing the

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brand identity before you build the machinery.

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Exactly. Well, consider the mechanics of claiming

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a legacy. You cannot claim to be the spiritual

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successor to a legendary literary tradition and

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the ancient art school of Tarnovo if your first

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graduating class is entirely made up of mechanical

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engineers. That would be a tough sell. Very.

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The state likely understood that the cultural

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capital of reviving Veliko Tarnovo's historical

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prestige was just as valuable as industrial output.

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Okay, that makes sense. By focusing strictly

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on Bulgarian and Russian philology, history,

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and art, the university positioned itself first

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and foremost as a guardian of culture. Yes. They

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had to prove they were worthy of the ancient

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legacy before they could even attempt to expand

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into a modern economic engine. It was a calculated

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prioritization of identity over immediate utility.

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Beautifully put, they were building the soul

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of the institution. And looking at the timeline,

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that prioritization paid off. By 1971, which

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is only eight years after they opened their doors,

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the school was officially accredited as a full

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university. The huge milestone. Yeah, and that

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is when they took on the name Veliko Tarnovo

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University, St. Cyril and St. Methodius. Which

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is another massive structural decision. Right,

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because naming the institution after the creators

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of the glagolitic alphabet, which is the precursor

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to the Cyrillic alphabet, permanently ties the

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university's identity to the absolute bedrock

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of Slavic language and literacy. It completely

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solidifies the narrative. That unshakable cultural

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identity established in the first decade is the

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only reason they were able to survive the rapid

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scaling that followed. Because they scaled up

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dramatically. Oh, massively. If they hadn't anchored

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themselves so deeply to the Ternovo literary

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school, into Cyril and Methodius, their later

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expansions might have fractured the university's

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identity completely. And we really need to look

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at that expansion because the university today

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looks completely different from that boutique

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humanities college of 1963. Night and day difference.

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The sources indicate that the St. Cyril and St.

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Methodius University of Veliko Tarnovo currently

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hosts over 18 ,000 students. 18 ,000. That is

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a massive demographic shift for any region. It

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turns a historical monument into a heavily populated

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modern college town. Yeah, the sheer logistical

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footprint of 18 ,000 students alters the entire

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local economy. But, you know, the more interesting

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shift is academic. Right, because they didn't

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just scale up the philology department. They

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diversified into nine distinct faculties. Nine.

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Yeah, and the contrast within this list of faculties

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is fascinating. You still have the core DNA present,

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like the Faculty of Fine Arts, the Faculty of

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History, the Faculty of Modern Languages, and

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the Faculty of Philosophy. The foundational pillars.

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Exactly. But sitting right next to those, you

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now have the Faculty of Economics, the Faculty

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of Law, the Faculty of Education, and the Faculty

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of Mathematics and Informatics. And don't forget

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the Faculty of Orthodox Theology. Oh, right.

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I mean, I'm trying to visualize the actual campus

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dynamic here. It's quite the mix. It really is.

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You have a mid -20th century founded university

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managing an 18 ,000 person student body, where

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a mathematics student coding an algorithm is

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sharing a campus with an Orthodox Theology student

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and a fine arts major. It's eclectic. to say

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the least. From an administrative perspective,

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that sounds like a potential branding crisis.

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Like, how does an institution serve all of those

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wildly different disciplines without tearing

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its core identity apart? Well, it is the ultimate

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stress test for an academic institution. I mean,

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we see corporations and universities lose their

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identity all the time when they try to become

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everything to everyone. So how did Veliko Tarnovo

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navigate this? By ensuring the new additions

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serve the modern economy while the older faculties

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maintain the institutional soul. Okay. The addition

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of the Faculty of Economics and the Faculty of

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Mathematics and Informatics demonstrates that

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the university recognized the rigorous technical

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demands of a 21st century workforce. Right, because

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prestige doesn't pay the bills indefinitely.

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Exactly, you have to produce employable graduates.

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However, maintaining the Faculty of Orthodox

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Theology and the historical faculties keeps the

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institution tethered to its namesake saints and

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the region's deep spiritual history. So they

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avoided a branding crisis by compartmentalizing

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their functions. Yeah, exactly. Some faculties

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look strictly to the future while others fiercely

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guard the past. That makes total sense. Yeah.

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And managing that tension requires a very specific

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type of leadership. It really does. The sources

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lay out this unbroken lineage of rectors who

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have overseen this delicate balancing act over

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the decades. It starts with the founder. Alexander

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Bermoff. Right. And it progresses through Jelio

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Avchiev, Vladimir Popov, Stenir Georgiev, Ivan

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Stoyanov, Ivan Horolimpeyev, Plemon Anatolyev,

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Leikustup, all the way to the current rector,

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Professor Dr. Dmitry Dimitrov. That's quite a

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legacy of leaders. It is. And when you look at

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the evolution of the school under these leaders,

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it feels less like a series of corporate handovers

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and much more like a continuous stewardship.

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Stewardship is definitely the necessary framework

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here. Yeah, because every Every single one of

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these rectors has been tasked with the same impossible

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job, keeping the ghosts of the Turnovo Literary

00:12:49.629 --> 00:12:52.230
School satisfied while making sure the mathematics

00:12:52.230 --> 00:12:54.610
and economics departments have the resources

00:12:54.610 --> 00:12:57.710
to compete on a global stage. A corporate CEO

00:12:57.710 --> 00:13:01.250
can pivot a company's entire mission to chase

00:13:01.250 --> 00:13:04.610
market trends. The rector of Veliko Turnovo University

00:13:04.610 --> 00:13:06.990
does not have that luxury. No, they really don't.

00:13:07.149 --> 00:13:09.970
Their mandate is locked into the soil of Svitagora.

00:13:10.269 --> 00:13:12.970
They are curators of an ancient tradition first

00:13:12.970 --> 00:13:16.049
and administrators of a modern educational complex

00:13:16.049 --> 00:13:18.320
second. Let's expand the scope a bit, though.

00:13:18.460 --> 00:13:21.100
We've been very focused on the internal mechanics,

00:13:21.259 --> 00:13:24.100
the campus, the curriculum, the local history.

00:13:24.220 --> 00:13:27.320
Right. But a university of 18 ,000 students cannot

00:13:27.320 --> 00:13:30.580
survive in a vacuum. It is not an isolated ivory

00:13:30.580 --> 00:13:33.259
tower sitting alone on a Bulgarian hill. Far

00:13:33.259 --> 00:13:35.960
from it. The sources highlight that Veliko Tarnovo

00:13:35.960 --> 00:13:38.840
is deeply integrated into a much larger physical

00:13:38.840 --> 00:13:41.620
and academic geography. Physically, the region

00:13:41.620 --> 00:13:43.960
is crisscrossed by major infrastructure. Yeah,

00:13:43.960 --> 00:13:46.419
like the Hemis Motorway and the I -4 and I -5

00:13:46.419 --> 00:13:48.960
roads. But the academic infrastructure is where

00:13:48.960 --> 00:13:50.679
it gets really compelling for me. Oh, absolutely.

00:13:50.879 --> 00:13:53.320
The university holds strategic memberships in

00:13:53.320 --> 00:13:55.500
some massive international networks. This is

00:13:55.500 --> 00:13:57.679
where we see the concept of academic diplomacy

00:13:57.679 --> 00:14:00.480
in action. You know, a hyperlocal institution

00:14:00.480 --> 00:14:02.519
that isolates itself eventually just becomes

00:14:02.519 --> 00:14:04.720
a museum. Yeah. To remain a university, it has

00:14:04.720 --> 00:14:07.460
to trade ideas. Exactly. The primary vehicle

00:14:07.460 --> 00:14:10.320
for that trade seems to be the Balkan University's

00:14:10.320 --> 00:14:13.690
network. And the scope of this network is vast.

00:14:13.789 --> 00:14:16.669
It covers a huge area. Velika Tarnovo is collaborating

00:14:16.669 --> 00:14:19.289
with institutions across Albania, Bosnia, and

00:14:19.289 --> 00:14:23.970
Herzegovina, Croatia, Greece, Kosovo, North Macedonia,

00:14:24.210 --> 00:14:28.730
Moldova, Montenegro, Romania, Serbia, and Turkey.

00:14:29.029 --> 00:14:32.070
That's a massive... geographic and cultural footprint.

00:14:32.129 --> 00:14:34.090
We're talking about partnerships with major historical

00:14:34.090 --> 00:14:36.970
hubs like the Aristotle University of Thessaloniki

00:14:36.970 --> 00:14:40.570
in Greece or Istanbul University in Turkey. They

00:14:40.570 --> 00:14:42.409
even integrate guest members from outside the

00:14:42.409 --> 00:14:44.730
immediate region. Yeah, like the Baden -Württemberg

00:14:44.730 --> 00:14:47.169
Cooperative State University in Germany and the

00:14:47.169 --> 00:14:49.830
University of Graz in Austria. Which is fascinating.

00:14:49.950 --> 00:14:53.789
It is. But why does a university that is so deeply

00:14:53.789 --> 00:14:57.309
obsessed with its own specific regional Bulgarian

00:14:57.309 --> 00:15:01.320
history need a partner? in Germany or Austria?

00:15:01.480 --> 00:15:04.519
Like what is the actual functional value of this

00:15:04.519 --> 00:15:07.259
network? The functional value is currency. Okay,

00:15:07.419 --> 00:15:09.440
what do you mean by that? By participating in

00:15:09.440 --> 00:15:12.159
the Balkan Universities Network, Feliko Tarnovo

00:15:12.159 --> 00:15:15.360
takes its highly localized historical prestige

00:15:15.360 --> 00:15:18.000
and converts it into international influence.

00:15:19.299 --> 00:15:21.929
Institutions in Germany, Austria, or Greece Don't

00:15:21.929 --> 00:15:24.429
partner with Veliko Tarnovo just for generic

00:15:24.429 --> 00:15:26.909
academic exchange. They partner with them because

00:15:26.909 --> 00:15:29.330
Veliko Tarnovo has successfully positioned itself

00:15:29.330 --> 00:15:32.769
as the authoritative gateway to this specific

00:15:32.769 --> 00:15:35.190
segment of Slavic and Balkan history. So it's

00:15:35.190 --> 00:15:37.909
a mutually beneficial trade. Exactly. The Western

00:15:37.909 --> 00:15:40.070
and Central European universities get access

00:15:40.070 --> 00:15:42.389
to the deep cultural and historical expertise

00:15:42.389 --> 00:15:45.070
preserved on Svitagora. And in return, Veliko

00:15:45.070 --> 00:15:47.210
Tarnovo gets integrated into the cutting edge

00:15:47.210 --> 00:15:49.769
research funding and innovations of the broader

00:15:49.769 --> 00:15:52.490
European academic community. Precisely. That

00:15:52.490 --> 00:15:54.950
dynamic is perfectly mirrored by their participation

00:15:54.950 --> 00:15:57.509
in the Danube Brectors Conference, too. Oh, the

00:15:57.509 --> 00:15:59.929
river networks. Yes. We mentioned earlier that

00:15:59.929 --> 00:16:02.789
Veliko Tarnovo has the Yantra River running right

00:16:02.789 --> 00:16:04.970
through its historical center. And the Yantra

00:16:04.970 --> 00:16:07.950
is part of a broader regional water system that

00:16:07.950 --> 00:16:11.009
ultimately feeds into the Danube. Right. Historically,

00:16:11.210 --> 00:16:13.549
waterways dictate the flow of trade and the flow

00:16:13.549 --> 00:16:16.669
of ideas. The Daniel Brechtors Conference connects

00:16:16.669 --> 00:16:20.009
universities from Austria, Germany, Hungary,

00:16:20.289 --> 00:16:22.570
Ukraine and beyond. It's incredibly symbolic.

00:16:22.750 --> 00:16:25.169
It really is. So the university is mirroring

00:16:25.169 --> 00:16:27.929
the geography of its own river. It takes the

00:16:27.929 --> 00:16:30.190
ideas generated on Svyatogora, sends them down

00:16:30.190 --> 00:16:32.389
the academic river and lets them interact with

00:16:32.389 --> 00:16:34.629
the intellectual currents of entirely different

00:16:34.629 --> 00:16:37.549
nations. It's just a brilliant strategy for longevity.

00:16:37.610 --> 00:16:41.090
I mean, they took that initial core. of 25 scholars

00:16:41.090 --> 00:16:44.269
from Sofia in 1963. Planted them in highly fertile

00:16:44.269 --> 00:16:47.710
historical soil. And spent 60 years growing an

00:16:47.710 --> 00:16:50.149
institution whose branches now stretch across

00:16:50.149 --> 00:16:53.289
the entire Balkan Peninsula and deep into Central

00:16:53.289 --> 00:16:55.509
Europe. They export their history rather than

00:16:55.509 --> 00:16:57.970
hoarding it. It's a fascinating trajectory to

00:16:57.970 --> 00:17:00.990
trace. We start by looking at a very specific

00:17:00.990 --> 00:17:04.480
paradox. a modern public university founded on

00:17:04.480 --> 00:17:08.559
September 15th, 1963, burdened with the mandate

00:17:08.559 --> 00:17:11.220
to resurrect medieval ghosts. A heavy burden.

00:17:11.559 --> 00:17:14.039
We explored the immense leverage required to

00:17:14.039 --> 00:17:16.799
execute a reverse brain drain, bringing elite

00:17:16.799 --> 00:17:19.599
scholars to the Hill of Svetagora to establish

00:17:19.599 --> 00:17:22.539
unquestionable authority. We debated the massive

00:17:22.539 --> 00:17:25.220
political risk of launching a state -funded institution

00:17:25.220 --> 00:17:28.500
purely with philology, history, and art. And

00:17:28.500 --> 00:17:31.079
realized it was the only way to genuinely claim

00:17:31.079 --> 00:17:33.339
the legacy of the Chernobyl Literary School.

00:17:33.400 --> 00:17:35.559
Right. We followed their evolution as they scaled

00:17:35.559 --> 00:17:39.160
to 18 ,000 students across nine faculties, managing

00:17:39.160 --> 00:17:41.700
the intense friction of teaching modern informatics

00:17:41.700 --> 00:17:44.400
alongside orthodox theology. And finally, we

00:17:44.400 --> 00:17:46.980
saw how they converted that deep, hyper -local

00:17:46.980 --> 00:17:49.759
history into international currency through those

00:17:49.759 --> 00:17:52.339
massive academics. Networks. The Balkan Universities

00:17:52.339 --> 00:17:54.480
Network and the Dan U Brechtors Conference. Yeah.

00:17:54.839 --> 00:17:57.420
The entire story of Veliko Tarnovo University

00:17:57.420 --> 00:18:00.140
is a master class in the mechanics of legitimacy.

00:18:00.259 --> 00:18:02.680
It really is. They proved that you can aggressively

00:18:02.680 --> 00:18:05.740
prepare for the future, but only if you have

00:18:05.740 --> 00:18:08.119
firmly anchored yourself to the past. That's

00:18:08.119 --> 00:18:11.859
a great takeaway. And as we conclude this deep

00:18:11.859 --> 00:18:14.400
dive, I want to leave you with a thought to explore

00:18:14.400 --> 00:18:16.940
in your own environment. Yeah. Please. We've

00:18:16.940 --> 00:18:19.299
spent this time dissecting how a university in

00:18:19.299 --> 00:18:22.160
Bulgaria deliberately channels the authority

00:18:22.160 --> 00:18:25.059
of an ancient literary school to give its modern

00:18:25.059 --> 00:18:29.299
degrees weight and value. But consider the institutions

00:18:29.299 --> 00:18:32.140
that structure your daily life. That's a really

00:18:32.140 --> 00:18:33.880
interesting point. Think about the places where

00:18:33.880 --> 00:18:36.220
you work, the universities where you studied,

00:18:36.539 --> 00:18:38.359
or the local government buildings in your city.

00:18:38.900 --> 00:18:41.339
How many of the modern pillars of your world

00:18:41.339 --> 00:18:44.640
are quietly doing the exact same thing? Wow.

00:18:44.730 --> 00:18:47.430
Look past the modern facades and the current

00:18:47.430 --> 00:18:51.109
technology, what invisible histories, what ancient,

00:18:51.309 --> 00:18:54.230
borrowed prestige is actively prompting up the

00:18:54.230 --> 00:18:56.710
institutions you trust every single day. That

00:18:56.710 --> 00:18:58.549
changes the way you look at the world entirely.

00:18:59.130 --> 00:19:01.069
You know, once you start noticing the Latin mottos,

00:19:01.250 --> 00:19:03.569
the architectural choices, and the historical

00:19:03.569 --> 00:19:06.470
claims made by modern organizations, you realize

00:19:06.470 --> 00:19:08.609
that the past is never actually in the past.

00:19:08.779 --> 00:19:11.079
It is constantly being put to work in the present.

00:19:11.440 --> 00:19:13.640
Thank you for joining us on this deep dive into

00:19:13.640 --> 00:19:15.940
the source material. We hope this conversation

00:19:15.940 --> 00:19:19.000
give you a new framework for looking at the institutions

00:19:19.000 --> 00:19:21.500
around you. Keep questioning the foundations

00:19:21.500 --> 00:19:24.160
of the things you see every day. Stay curious

00:19:24.160 --> 00:19:27.099
and keep learning. We will catch you on the next

00:19:27.099 --> 00:19:27.640
deep dive.
