WEBVTT

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What does a grueling sweat drenched professional

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wrestling match have in common with a tiny slice

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of processed American cheese or like a 1995 Nirvana

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box set and a centuries old French farming commune?

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I mean, it sounds like the set up to the world's

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weirdest joke. It really does. And if you're

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looking for some kind of logical real world connection

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between those things, you are going to be searching

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for a very long time. Yeah, you really are. But

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the thing is, if you look at the architecture

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of human language, they all share the exact same

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foundation. It sounds absurd when you list it

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out like that, but you know, that is the bizarre

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beauty of how we use language. We take a single

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concept and we just we stretch it across entirely

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unrelated dimensions of reality. Welcome to today's

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deep dive. We are taking a slightly different

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approach today for you. Instead of a traditional

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narrative or like a single historical event,

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we are exploring a map of human psychology through

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one highly specific, deeply chaotic Wikipedia

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disambiguation page. Oh, I love this one. Yeah.

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The word we are exploring is singles. And our

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mission for you today is to examine how this

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one word fractures into wildly different areas

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of our lives. Right. Spanning pop culture, the

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mechanics of the music industry. High -stakes

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sports. Exactly. And even macroeconomics. OK,

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let's unpack this. The core definition provided

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right at the top of the material is the one we

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all know, right? It simply states, singles are

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people not in a committed relationship. That

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primary definition sets the stage perfectly,

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I think, because it acts as a cultural mirror.

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It reflects how deeply we categorize the concept

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of the one versus the many. To be a single, in

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the human sense, is to be defined entirely by

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what you are not attached to. You are an autonomous

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unit. And from that deeply human starting point,

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that state of being unattached, the psychological

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weight of that word just ripples out into almost

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everything else we build and consume. And what's

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wild is how much global media obsessively reflects

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that specific relationship status back at us.

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Like, if you just look at film and television

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titled Singles, the global footprint is astonishing.

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Oh, it really is. You have a 1984 Australian

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television miniseries. Then you have a British

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sitcom that ran from 88 to 91. Wow. There's a

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Greek TV series literally called S. Wengles,

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but it's spelled with a number one. Oh, that's

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clever. Right. In 2003, there was a massively

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popular South Korean film titled Singles starring

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Jang Jin Young. Yeah, that was huge. And of course,

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Cameron Crowe's iconic 1992 American film set

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in the Seattle grunge scene, which, by the way,

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also gave us that legendary Singles original

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ocean picture soundtrack. An absolute classic.

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Totally. But let me push back on this for a second.

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Because looking at this massive list, I have

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to ask why this word. Is it just me or does the

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fact that so many different countries have shows

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and movies just called singles prove that being

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unattached is like the ultimate default blank

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canvas for human drama? What's fascinating here

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is that single represents a state of transition.

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Okay. And transition is the engine of all storytelling.

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Love, longing, the search for connection. These

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are universal human conditions. Yeah, that makes

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sense. When a filmmaker in South Korea, a TV

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producer in Greece, and Cameron Crowe in Seattle

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all rely on the exact same title, it tells us

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that the unattached individual is an archetype

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we all instantly recognize. Right, like a married

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couple in a movie implies a settled state. Exactly.

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But a single implies motion. They are searching,

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they're failing, they're trying again. It's inherently

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dramatic. They even turned that motion into a

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video game. Oh, right. The developers at Rotobeef

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put out a game called Singles. Flirt up your

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life. Which just feels like a completely bizarre

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escalation it really does we went from watching

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unacatch people on screen to like Actively simulating

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them. It's the gamification of the human relationship

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status It takes this universal usually passive

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viewing experience of romantic comedies or dramas

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and turns the search for connection into an interactive

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puzzle You aren't just watching the unattached

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blank canvas anymore. You are actively maneuvering

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the social mechanics to resolve that single status.

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It highlights how much societal pressure there

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is to literally solve the condition of being

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single. That makes total sense. We view the human

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single as a problem that needs a resolution.

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But how does that psychology shift when we move

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away from human beings searching for a mate,

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and we start talking about the individual artistic

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unit? Oh, that's a big shift. Because the way

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we use the word in the art world feels fundamentally

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different. It absolutely is. We move from the

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sociology of the individual to the commodification

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of art. Right. In human relationships, being

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single is often portrayed as a temporary state,

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like you're looking for a partnership. But in

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art, making something a single is an act of deliberate

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permanent isolation. Here's where it gets really

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interesting. Let's look at the mechanics of the

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music industry. The technical definition of a

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music single is a release that usually has only

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one to three songs. But singles is an incredibly

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frequent title for entire compilation albums.

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And the list and the material spans literally

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every conceivable genre. It's a massive list.

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It's wild. You've got the 95 Nirvana box set.

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We have compilations from the synth pop of Alison

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Moyette in 95 and Deacon Blue in 2006. There's

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the Indie Sounds of Future Islands in 2014, and

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Jimmy Eat World from 2000. Even Japanese Rock,

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right? Yes. Luna Sea in 97. Then you jump to

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Maroon 5 in 2015, New Order in 2005, and Red

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Crayola in 2004. It just keeps going. It really

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does. Suede 2003, The Long Blondes in 2008, The

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Smiths in 95, Travis in 2004. Wow. Despina Vandy

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in 2006, and Fishbone back in 93. And that's

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just some of the compilation. Right, there are

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the EPs and box sets, too. Exactly. You have

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Corey Hart's The Singles in 92, The Strangler's

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Singles, The UA Years in 89, The Melvin's Singles,

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1 through 12 in 97. Oh, yeah. And even super

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recently, Cameron Winters released a Singles

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EP in 2024. And we can't forget the individual

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songs that are just literally titled singles.

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Right. Like the track by E40 and Too Short from

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their 2012 album, History, Function Music. And

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the one by I .B .I. from their 2015 self -titled

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album. Exactly. But I have to point out the irony

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here. It's hilarious that an album named Singles

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is actually a plural collection of things. Yeah.

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It's like throwing a massive party, but naming

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the party people who arrived alone. That is a

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great way to put it. If we connect this to the

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bigger picture, you have to look at why the music

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industry created this concept in the first place.

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Okay, lay it on me. Historically, it was driven

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by the physical limitations of vinyl. A 45 RPM

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record could only hold about three minutes of

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music per side. Right, of course. So the industry

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had to extract the most commercial, catchy piece

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of an artist's work to sell it cheaply and get

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it on the radio. An album is supposed to be an

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ecosystem, you know, a complete thought. But

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the single is pulled out to survive entirely

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on its own merits. It has no intro track to set

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the mood, no deep cuts to support it. It's a

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gladiator thrown into the arena of pop culture.

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So when an artist releases a compilation called

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Singles, they aren't just giving you a playlist.

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They are gathering up all their most successful

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autonomous gladiators and putting them in one

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display case. Precisely. They are stripping away

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the context of the original albums and we actually

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see this exact same behavior in the world of

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gaming and collectibles. Individual trading cards

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sold at hobby stores are called singles. Wait,

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okay. I buy the gladiator theory for a three

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-minute pop song on the radio, but does that

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isolation theory really hold up when we look

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at literal pieces of cardboard? He does. Why

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do we use the same word for a holographic trading

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card? Because it's the exact same psychological

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mechanism of extracting value. Think about how

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trading cards are sold. You buy a sealed booster

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pack. Right. That pack is the ecosystem, just

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like a studio album. But let's be honest, most

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of the cards in that pack are filler. Yeah, they're

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the ones you just toss in a shoe box. Exactly.

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They are the album tracks you skip. But the rare

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holographic card, that's the hip hop song. Oh,

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wow. I see where you're going with this. So what

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does a collector do? They extract it. They put

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it in a hard plastic sleeve, completely divorcing

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it from the pack it came in, and a hobby store

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sells it on its own for a premium. So it becomes

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a single. Exactly. We are taking the prized item

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and isolating it for pure, undistracted appreciation,

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completely free of the filler. We isolate the

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prized item so we don't have to deal with the

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noise around it. That is a brilliant way to frame

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it. But if music and trading cards isolate a

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prized item for appreciation, the sports world

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uses the exact same word to isolate the human

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body. Right, to test its absolute physical and

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mental limits. Let's talk about the athletic

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definition. In sports, you have men's singles

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and women's singles. And this applies to racket

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sports like tennis, badminton, pickleball, squash,

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and table tennis. Lots of racket sports. Yeah,

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and it even applies to professional wrestling

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when it's a one -on -one match. You also have

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single skating. which is the figure skating discipline,

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and match play in golf. But I want to contrast

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this with another sports definition that completely

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flips the script. OK, what's that? In baseball,

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a single is when a batter reaches first base

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due to successful contact with the ball. Now,

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a single in baseball is the absolute foundational

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building block of an inning. Right. It's a stepping

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stone. Exactly. You hit a single so the next

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player can hit a double and bring you home. But

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a single in tennis or figure skating is the entire

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universe of the competition. Yeah, that's true.

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One is a fraction of the goal, and the other

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is the whole mountain. Why do we use the same

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word for such wildly different athletic concepts?

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This raises an important question about how we

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define individual effort versus collective success.

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OK. Let's look at the psychology of the tennis

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player first. In racket sports or professional

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wrestling, singles means bearing the entire weight

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of failure or victory without a safety net. Because

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there is no one to pass the ball to. Precisely.

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If you lose a single squash match, it is entirely

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on your shoulders. The word implies supreme isolation

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under extreme psychological pressure. It is heroic

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self -reliance. Wow. But in baseball, the word

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single represents the minimum successful unit

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of offensive connection. It's the smallest increment

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of success. Like, you didn't hit it out of the

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park, but you didn't strike out either. You got

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a single. And more importantly, in baseball,

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the single is the start of a sequence. It implies

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a mandatory connection to the batters who will

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follow. You cannot win a baseball game with one

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single. Right. It requires the team to build

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upon it. Exactly. But in tennis, the single is

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the entirety of the narrative. It's fascinating

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how the exact same word dictates entirely different

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psychological states for the athletes involved.

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One athlete hears single and knows they are completely

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alone in the arena and the other hears single

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and knows they just did their part for the collective

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machine. Perfectly said. It really makes you

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realize how much invisible weight a word carries

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depending on the shape of the court or, you know,

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the field you're standing on. Absolutely. Now,

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let's move from the individual in athletic action

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to how the concept of a single manifests in our

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physical daily consumption. Okay. Because this

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is where the concept touches everyone's life.

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Even if you never pick up a tennis racket or

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collect a vinyl record. Right. We are entering

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the realm of commodifying the one For mass consumption.

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Yes. We've got a list of physical items that

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have co -opted this word. Kraft Singles, the

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globally recognized brand of individually packaged

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cheese product slices. A classic. Right. Then

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there's Kenco Singles, which is a single serve

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coffee brewing system. We also have miniature

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alcohol bottles, which are specifically sized

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at exactly 50 to 60 milliliters. And then there's

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the financial definition, United States one dollar

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bills. particularly when you were requesting

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change from, or implicitly comparing them to,

00:12:23.230 --> 00:12:25.269
larger denomination bills. Yeah, can I get some

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singles? Exactly. So what does this all mean

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for you? Think about the mechanics of your daily

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life. When you hand a cashier a $20 bill and

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ask for singles, you're asking to break down

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value into its most granular, manageable form.

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Isn't that exactly what Kraft and Kenko did with

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cheese and coffee? They took a bulk item, like

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a block of dairy or a massive pot of coffee and

00:12:47.250 --> 00:12:49.950
made it hyper convenient by breaking it down

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into an isolated single use format. It is the

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ultimate expression of consumer control. Oh,

00:12:56.450 --> 00:12:59.190
I like that. The single in economics and physical

00:12:59.190 --> 00:13:02.330
consumption is entirely about precise measurement

00:13:02.330 --> 00:13:04.690
and eliminating friction. Right. You don't have

00:13:04.690 --> 00:13:07.029
to measure anything. Exactly. Look at the miniature

00:13:07.029 --> 00:13:09.210
liquor bottles you mentioned. The fact that they

00:13:09.210 --> 00:13:12.529
are exactly 50 to 60 milliliters isn't arbitrary.

00:13:12.669 --> 00:13:15.830
It is a highly regulated, mathematically precise

00:13:15.830 --> 00:13:18.850
isolation of a consumable. That makes total sense.

00:13:19.049 --> 00:13:21.830
When we want convenience in modern society, we

00:13:21.830 --> 00:13:24.190
demand that the world be broken down into singles.

00:13:24.730 --> 00:13:26.909
We don't want to slice the cheese. That requires

00:13:26.909 --> 00:13:29.669
effort and a knife. And cleaning the knife. Exactly.

00:13:29.669 --> 00:13:31.610
We want the craft single. We don't want to brew

00:13:31.610 --> 00:13:33.929
a whole pot and risk wasting it. Right. We want

00:13:33.929 --> 00:13:36.330
the Kenco single. And we don't want the rigidity

00:13:36.330 --> 00:13:40.049
of a $20 bill. We want 20 individual fluidly

00:13:40.049 --> 00:13:43.629
maneuverable units of currency. We want the autonomy

00:13:43.629 --> 00:13:47.250
to use exactly what we need when we need it without

00:13:47.250 --> 00:13:49.230
committing to the whole block of cheese or the

00:13:49.230 --> 00:13:52.740
whole $20. Yes. Honestly, circles right back

00:13:52.740 --> 00:13:54.580
to the human relationship definition we started

00:13:54.580 --> 00:13:57.019
with, doesn't it? It truly does. Whether you

00:13:57.019 --> 00:13:59.720
are talking about dating, buying coffee, or carrying

00:13:59.720 --> 00:14:03.200
cash, the single format allows you to engage

00:14:03.200 --> 00:14:05.779
with the world without committing to the larger,

00:14:06.080 --> 00:14:09.679
heavier entity. It is freedom through isolation.

00:14:10.460 --> 00:14:12.259
I love how all these threads tie back to human

00:14:12.259 --> 00:14:15.100
autonomy. But before we wrap up, we have to talk

00:14:15.100 --> 00:14:17.460
about the geographic anomaly included on this

00:14:17.460 --> 00:14:19.759
disambiguation page. Oh yes, the geographical

00:14:19.759 --> 00:14:23.419
twist. Right, because amidst all this deep psychology

00:14:23.419 --> 00:14:26.720
about dating, music, sports, and economics, there

00:14:26.720 --> 00:14:30.049
is a physical place on the map. Singles. Singles.

00:14:30.129 --> 00:14:32.309
It is a commune in the Puit de Dôme département

00:14:32.309 --> 00:14:34.350
in central France. I am so glad we are touching

00:14:34.350 --> 00:14:36.649
on this because it shows the delightful randomness,

00:14:36.929 --> 00:14:39.409
like the sheer chaotic beauty of human language.

00:14:39.649 --> 00:14:43.190
It really does. You have a centuries old French.

00:14:43.470 --> 00:14:46.529
farming commune sharing the exact same localized

00:14:46.529 --> 00:14:49.509
name as American dollar bills and individually

00:14:49.509 --> 00:14:51.990
wrapped American cheese products. It's hilarious.

00:14:52.269 --> 00:14:55.110
It's a total linguistic coincidence, obviously,

00:14:55.309 --> 00:14:57.330
stemming from entirely different etymological

00:14:57.330 --> 00:15:00.710
roots. But it highlights exactly why a disambiguation

00:15:00.710 --> 00:15:03.429
page is necessary in the first place. Human language

00:15:03.429 --> 00:15:06.450
is inherently messy. It overlaps. The massive

00:15:06.450 --> 00:15:08.429
traffic jam of meaning. And that's the journey

00:15:08.429 --> 00:15:10.409
we've been on today. We started this deep dive

00:15:10.409 --> 00:15:13.289
looking at a simple Wikipedia page. And we watched

00:15:13.289 --> 00:15:16.210
one word connect the universal drama of unattached

00:15:16.210 --> 00:15:20.750
lovers. A 1995 Nirvana box set, a grueling badminton

00:15:20.750 --> 00:15:23.549
match, the hyper -convenience of a 50 -milliliter

00:15:23.549 --> 00:15:26.289
bottle of liquor, and a tiny French commune.

00:15:26.429 --> 00:15:28.809
It is a staggering map of human activity, and

00:15:28.809 --> 00:15:31.460
it's all tethered to six letters. The core takeaway

00:15:31.460 --> 00:15:34.159
here is just how much heavy lifting this one

00:15:34.159 --> 00:15:36.919
concept does for our brains. The next time you

00:15:36.919 --> 00:15:39.460
interact with any single in your life, whether

00:15:39.460 --> 00:15:42.059
you're asking a part tender to break a 20, stepping

00:15:42.059 --> 00:15:44.379
up to the plate to hit a baseball or screaming

00:15:44.379 --> 00:15:49.320
Cameron Crowe's 1992 film, recognize how deeply

00:15:49.320 --> 00:15:52.659
our society relies on this concept to organize

00:15:52.659 --> 00:15:55.639
our lives. Absolutely. We desperately need the

00:15:55.639 --> 00:15:57.960
concept of the isolated single to make sense

00:15:57.960 --> 00:16:01.750
of the overwhelming chaotic hole. And that leads

00:16:01.750 --> 00:16:04.330
to a rather profound question about where we

00:16:04.330 --> 00:16:07.169
are heading. We've spent this entire discussion

00:16:07.169 --> 00:16:10.029
exploring how humanity is obsessed with extracting

00:16:10.029 --> 00:16:12.210
the individual from the group. Single slices

00:16:12.210 --> 00:16:14.549
of cheese, single pop songs pulled from albums,

00:16:15.029 --> 00:16:17.730
single athletes standing alone on a court. But

00:16:17.730 --> 00:16:20.029
as we move into a future defined by constant

00:16:20.029 --> 00:16:22.289
digital connection, artificial intelligence,

00:16:22.470 --> 00:16:24.830
and perhaps even neural link technology, where

00:16:24.830 --> 00:16:26.909
our thoughts are constantly networked with a

00:16:26.909 --> 00:16:28.750
broader hive mind. Right, where everything is

00:16:28.750 --> 00:16:32.389
connected. Exactly. of a single eventually become

00:16:32.389 --> 00:16:35.190
obsolete. If the boundaries between the individual

00:16:35.190 --> 00:16:38.190
and the collective completely dissolve, we might

00:16:38.190 --> 00:16:41.309
lose the very word we use to define our own autonomy.

00:16:41.710 --> 00:16:44.470
Now that is something to mull over. Next time

00:16:44.470 --> 00:16:46.929
you unwrap a single slice of cheese, ask yourself

00:16:46.929 --> 00:16:49.389
if you're enjoying a convenience or holding on

00:16:49.389 --> 00:16:52.269
to a relic of an isolated past that is rapidly

00:16:52.269 --> 00:16:54.389
disappearing. It makes you look at cheese very

00:16:54.389 --> 00:16:56.629
differently. It really does. Thank you for joining

00:16:56.629 --> 00:16:59.169
us on this deep dive into the map of human language.

00:16:59.419 --> 00:17:00.360
Catch you next time.
