WEBVTT

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I want you to imagine just for a second being

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handed this ultimate, incredibly high -stakes

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assignment. You aren't just building a new product.

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You are being asked to rebuild an entire nation's

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shattered aviation industry completely from scratch.

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Right. And you have to somehow catch up to global

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competitors who have, what, a 15 -year head start

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on you? Exactly. And you have to do all of this

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on a razor thin budget. You're essentially being

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asked to construct this modern technological

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marvel out of the ashes of a post -war economy

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while the rest of the world has already fully

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moved on to the jet age. Yeah, the story of how

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Japan actually attempted to pull that off in

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the 1950s and 60s is just wild. So our mission

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for this deep dive is to understand the NAMC

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YS -11. It was Japan's very first post -war commercial

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airliner. It really is a fascinating piece of

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history. OK, so let's unpack this, because looking

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at the sources, it's this unbelievable collision

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between, like, brilliant world -class engineering

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and truly catastrophic business management. Catastrophic

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is definitely the word. You have to look at the

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environment in Japan during the mid to late 1950s

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because it completely forced their hand. The

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Ministry of International Trade and Industry,

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or MITI, they looked around and realized their

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domestic air routes were entirely reliant on

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aging American Douglas DC -3s. Right, those old

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World War II era workhorses. Exactly. So they

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desperately needed a short haul airliner. And

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MIT specifically mandated that it be built domestically.

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The whole goal was to jumpstart their dormant

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aerospace sector and prove to the world that

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they could compete globally again. So MIT forces

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the creation of this brand new entity in 1959,

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which becomes the Nihon Airplane Manufacturing

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Company, or NAMC. But the crazy thing is, NAMC

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wasn't even a real company in the traditional

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sense, was it? No, not at all. It was essentially

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a paper company. The Japanese government held

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a 54 % ownership stake, and the rest was just

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divided up among various manufacturers, suppliers,

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banks, even insurance companies. I read that

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NAMC had literally no factories of its own, like

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no dedicated infrastructure. None. They relied

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entirely on the existing infrastructure of these

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massive, fierce rival conglomerates. We're talking

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Kosaki, Fuji, Mitsubishi. The government was

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basically trying to harness the collective industrial

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might of the nation by forcing these bitter competitors

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into a joint venture. It sounds exactly like

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one of those bizarre group projects in school,

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you know, where the teacher forces the kids who

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hate each other to work together and the students

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are just using the project to practice their

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own handwriting. Because the partner companies

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didn't view NAMC as this unified mission, did

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they? They really didn't. They viewed it as a

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sandbox. They were using the government's money

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and this project to train their own employees

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and test out manufacturing techniques that they

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could then just take back to their parent companies.

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Which is a terrible way to run a business, but

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despite that underlying corporate dysfunction,

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they did actually manage to assemble what a lot

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of people called an absolute dream team of engineers.

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Oh, absolutely. We are talking about legendary

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figures in Japanese aviation history. You had

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Jiro Horikoshi. Wait, the guy who designed the

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Zero? Yes, the very same man who famously designed

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the World War II Mitsubishi A6M Zero fighter.

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And you had Toruo Tojo, who was this incredibly

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capable engineer. He actually later went on to

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become the chairman of Mitsubishi Motors. And

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they gave the project this incredibly literal

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name, which I love. The YS just stood for Yusu,

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which means transport and Sekai meaning design.

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So transport design. Very utilitarian. Super

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utilitarian. And the 11 came from the engine

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and specification. plans. But what's funny is

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they revealed the mock -up to the public on December

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11th, 1958, and they leaned heavily into the

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date for marketing. They used this catchphrase,

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uh, let's meet on the 11th at Sugita in Yokohama.

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So naturally, the public just started calling

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it the YS11. Right. But internally, the designers

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were super stubborn about it. Yeah, they absolutely

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refused to call it that. They referred to it

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exclusively as the YS11. Typical engineers. But

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OK, I want to push back on this dream team label

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for a second because you call them a dream team.

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But I look at this roster and I just see guys

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who spent their entire careers designing World

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War Two fighter planes. That's a fair point.

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I mean, designing a nimble, unpressurized fighter

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plane meant to like outturn an enemy is entirely

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different from building a safe, economical, pressurized

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bus for the sky. Were they just the wrong guys

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for the job? Because the early flight test reports

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from 1962 show them struggling massively with

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just the basic blueprint. Well, that is really

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the core of the engineering struggle here. It

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wasn't that they were the wrong minds. It was

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that they were operating in a complete vacuum.

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Because of the war. Exactly. Japan had been completely

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isolated from global aviation advancements for

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an entire decade following the war. During that

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lost decade, the rest of the world had mastered

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pressurized cabins, they had advanced commercial

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adionics, and they developed these complex aerodynamic

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models for carrying large passenger loads. So

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they were just 10 years behind the curve. The

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Japanese engineers simply lacked the foundational

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domestic technology to build a modern commercial

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airliner. So because they were backed into a

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corner by that lost decade, they couldn't just

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invent. a modern plane from scratch. They really

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had to scavenge. I mean, they basically had to

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build a Frankenstein plane. That's a great way

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to put it. Like they couldn't build the engines

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domestically. So they gave the plane a British

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heart. They bolted on two massive Rolls Royce

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Dart turboprop engines and they had to look outward

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for almost all the modern commercial amenities

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to cabin pressurization was entirely foreign

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to them. Right. Because a zero fighter isn't

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pressurized. Exactly. So they were actually sending

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diplomats and airline executives out into the

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world to aggressively gather intelligence. I

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mean it was borderline corporate espionage. Wait,

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really? Espionage. Yeah. They were actively trying

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to figure out how foreign planes kept their cabins

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pressurized at altitude just so they could bring

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that knowledge back, reverse engineer it, and

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stitch it into the YS -11. That is wild. But

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stitching all those powerful foreign components

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onto a domestically designed airframe, that created

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some massive aerodynamic nightmares. Oh, definitely.

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When the first prototype finally took its maiden

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flight in August 1962, the test pilots came back

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with these really alarming reports. They reported

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poor steering, terrifying vibrations, deafening

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noise in the cabin. But the big one, the really

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notable one, was this thing called the three

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rudder problem. Well, the three rudder problem

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is a fascinating example of just unforeseen aerodynamic

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physics. So those Rolls Royce Dart engines were

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incredibly powerful and they were swinging these

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massive 12 foot propellers. Just huge blades.

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Right. And the wake or the slipstream that was

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generated by those propellers didn't just push

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air straight back. It actually created this violent

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corkscrew of air that slammed directly into the

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right side of the plane's tail. Oh, so it's twisting

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around the fuselage. Exactly. So when the pilot

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tried to perform a sideways maneuver, that corkscrew

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weight completely blanketed the standard single

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rudder in turbulent air. The rudder just became

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totally useless. Absolutely dead. The airplane

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was sharply inclined to the right, totally out

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of the pilot's control. And that literally caused

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a tailspin and a crash during the early testing

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phase. Yeah, it was a severe flaw. To regain

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control of the aircraft, the engineers couldn't

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just use a standard tail. They had to completely

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redesign the impenedge. They broke the steering

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mechanism down. So what did they do? They essentially

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had to utilize a main rudder alongside these

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specialized auxiliary tabs, spring tabs and trim

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tabs. So you have three distinct rudder surfaces

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acting together, working in tandem just to bite

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into the clean air outside that engine wash and

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overcome the torque. That is so complex. And

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that level of troubleshooting required outside

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help, right? NAMC realized they were just completely

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out of their depth with these specific commercial

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aerodynamic quirks. So they invited the American

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Federal Aviation Administration, the FAA, to

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come all the way to Japan and help them fix it.

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Which is a big deal. The FAA performed informal

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project reviews and they worked side by side

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with the Japanese engineers to identify and eliminate

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these defects. I imagine that was a tough pill

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to swallow for the designers. It was. But the

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Japanese swallowing their pride and bringing

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in the Americans was a highly calculated survival

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tactic. Securing an American FAA Part 25 certification

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wasn't just about ensuring the plane wouldn't

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spin out of control. It was the ultimate stamp

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of global legitimacy. Without that FAA certification,

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the YS -11 would legally never be allowed to

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operate outside of Japanese airspace. It would

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be a total commercial dead end before it even

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rolled off the assembly line. Exactly. But they

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pulled it off, they redesigned the tail, smoothed

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out the vibrations, and they earned that certification.

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The plane was flying so well that in 1964, all

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Nippon Airways actually used a YS -11 to carry

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the Olympic torch across Japan before the Tokyo

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Summer Games. It became this massive simple of

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national pride and technological resurrection.

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Operationally, the plane was finally hitting

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its marks. Yeah, by 1968 the YS -11 program was

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so dominant domestically that it accounted for

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about half of all aircraft production taking

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place in Japan. half of the entire country's

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production. It was a massive industrial footprint.

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Yet, beneath that surface level success, the

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financial structure of NAMC was basically a ticking

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time bomb. And this brings us right back to that

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54 % government -owned paper company setup we

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talked about earlier. Right. The structure was

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just inherently flawed from day one. NEMC, the

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paper company, absorbed all the developmental

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debt and all the financial risk. The actual partner

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companies building the plane, Mitsubishi, Kawasaki,

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Fuji, they had zero of the debt apportioned to

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them. None of it. None. They operated on a system

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that guaranteed them a profit on every single

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part they manufactured, regardless of whether

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the final airplane actually sold it a profit.

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That is insane. It's essentially Hollywood accounting

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applied to aerospace. Like in Hollywood, a studio

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might create an LLC for a specific movie, and

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that LLC hires the studio's own cameras and staff

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at hyperinflated rates. Yes, exactly. So the

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movie might make a billion dollars at the box

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office, but the LLC technically operates at a

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loss because it owes the parent company so much

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money. NAMC was the LLC taking all the losses,

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while the subcontractors just guaranteed themselves

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a profit on every rivet and wing panel. And because

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of that, they had absolutely no incentive to

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streamline production or cut costs. The inefficiency

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compounded daily. Because those partner companies

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viewed the YS11 program more as a subsidized

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government training exercise than a cutthroat

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commercial business, they constantly rotated

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their staff. Oh right, the sandbox thing. Exactly.

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They would send a young engineer over, let them

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learn the ropes of modern aviation manufacturing

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on the YS11 assembly line, and then just pull

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them right back to work on internal proprietary

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company projects. Which completely destroys any

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kind of institutional momentum. You can't run

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a factory when you treat your workforce like

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a revolving door. You also suffer from a severe

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culture clash. Remember, the brilliant minds

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designing this plane were military aviation engineers.

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They spent their formative years building fighter

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planes based on strict, government -issued performance

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criteria. They cared about speed, altitude, and

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maneuverability. Right, things that win dog fights.

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Right. But they fundamentally misunderstood the

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commercial airline market. Because an airline

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isn't looking at altitude records. They're looking

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at turnaround time at the gate. They care about

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operating costs, how easy it is to access the

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engine for maintenance, and maybe most importantly,

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how many seats you can comfortably cram into

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the cabin. And the YS -11 team had literally

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no staff with experience in marketing to airlines.

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They didn't understand how to pitch fuel efficiency

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or cargo configurations. They were just completely

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outmatched by the seasoned aggressive salesmen

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from rival Western companies. So to compensate

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for the fact that they didn't know how to sell

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the plane's features, they just slashed the price.

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Yeah, it was their solution. They started selling

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planes internationally at a massive loss, specifically

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just to undercut rivals like the American Martin

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Fordo for. They operated on this desperate logic

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that they just needed market share so they would

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bleed cash to get their planes in the sky. And

00:12:22.159 --> 00:12:24.700
that total lack of business acumen is really

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what sets the stage for their disastrous attempt

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to break into the American market. Which is such

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a crazy story. The North American campaign actually

00:12:33.220 --> 00:12:35.919
started with a highly promising success story.

00:12:36.000 --> 00:12:38.759
Believe it or not, Piedmont Airlines, which was

00:12:38.759 --> 00:12:40.799
a major regional carrier in the U .S. at the

00:12:40.799 --> 00:12:43.720
time, was searching for a modern airliner. And

00:12:43.720 --> 00:12:46.519
Piedmont operated out of a lot of small mountainous

00:12:46.519 --> 00:12:48.340
airports, right? Like environments that were

00:12:48.340 --> 00:12:51.379
notoriously tough on aircraft. Very tough. And

00:12:51.379 --> 00:12:54.259
the rugged, over -engineered nature of the YS

00:12:54.259 --> 00:12:56.899
-11 was perfect for it. The president of Piedmont,

00:12:57.039 --> 00:12:59.500
Thomas H. Davis, actually went on record, stating

00:12:59.500 --> 00:13:01.980
the YS -11 was the only plane they could find

00:13:01.980 --> 00:13:04.220
that could handle those specific mountainous

00:13:04.220 --> 00:13:07.440
routes on an economical basis. Wow. So Piedmont

00:13:07.440 --> 00:13:09.419
was so impressed with the aircraft's performance

00:13:09.419 --> 00:13:11.700
that they eventually purchased 21 of them. They

00:13:11.700 --> 00:13:14.870
became the YS - 11's largest international operator.

00:13:15.110 --> 00:13:16.769
That should have been the foothold they needed

00:13:16.769 --> 00:13:19.610
to conquer the market. But instead, they signed

00:13:19.610 --> 00:13:21.730
a deal with the Charlotte Aircraft Corporation.

00:13:22.059 --> 00:13:24.679
Here is where it just goes completely off the

00:13:24.679 --> 00:13:28.279
rails. So NAMC knew they needed a dedicated sales

00:13:28.279 --> 00:13:31.059
agent based in the United States to handle the

00:13:31.059 --> 00:13:34.259
broader North American, Latin American, and Spanish

00:13:34.259 --> 00:13:36.860
markets. And they were approached by a guy named

00:13:36.860 --> 00:13:39.860
Jenks Caldwell of the Charlotte Aircraft Corporation.

00:13:40.100 --> 00:13:41.879
Right. And you would think Caldwell was a major

00:13:41.879 --> 00:13:44.340
international airline broker. But he wasn't.

00:13:44.480 --> 00:13:47.139
He was a used aircraft and aviation parts dealer

00:13:47.139 --> 00:13:50.019
based out of North Carolina. Yeah. Caldwell expressed

00:13:50.019 --> 00:13:52.279
strong interest in modifying and selling the

00:13:52.279 --> 00:13:56.320
YS -11A variant. And NAMC, who were just eager

00:13:56.320 --> 00:13:59.519
for a broader distribution network, an entirely

00:13:59.519 --> 00:14:02.360
naive to international contract law, signed an

00:14:02.360 --> 00:14:04.799
exclusive agency contract with him. It's just

00:14:04.799 --> 00:14:07.539
mind blowing. They gave a used parts dealer exclusive

00:14:07.539 --> 00:14:10.480
rights to sell the YS -11 across the entirety

00:14:10.480 --> 00:14:12.940
of the Americas and Spain without even doing

00:14:12.940 --> 00:14:15.720
a background check. And Charlotte Aircraft proceeded

00:14:15.720 --> 00:14:18.360
to sell absolutely nothing. Nothing. Not a single

00:14:18.360 --> 00:14:21.360
plane. They didn't move a single new unit. So

00:14:21.360 --> 00:14:24.860
NAMC, realizing their massive new market is totally

00:14:24.860 --> 00:14:27.840
stagnant, decides to just bypass their own exclusive

00:14:27.840 --> 00:14:31.340
dealer. As you do. Right. They use a Japanese

00:14:31.340 --> 00:14:34.820
trading company, Mitsui, to conclude these massive

00:14:34.820 --> 00:14:37.440
direct sales agreements with Piedmont Airlines

00:14:37.440 --> 00:14:40.580
and another carrier, Cusero do Sul in Brazil.

00:14:40.720 --> 00:14:42.600
And I'm sure Charlotte aircraft took that really

00:14:42.600 --> 00:14:44.659
well. Charlotte aircraft immediately demanded

00:14:44.659 --> 00:14:47.639
damages and correctly claiming that their status

00:14:47.639 --> 00:14:50.220
as the exclusive regional dealer had been violated

00:14:50.220 --> 00:14:52.179
by the parent company. Even though they hadn't

00:14:52.179 --> 00:14:54.299
done the legwork to secure those massive airline

00:14:54.299 --> 00:14:57.679
contracts. But legally that didn't matter. Because

00:14:57.679 --> 00:15:00.419
NAMC was entirely inexperienced in international

00:15:00.419 --> 00:15:02.879
commercial contracts, they had completely failed

00:15:02.879 --> 00:15:05.600
to vet Charlotte aircraft's capacity to actually

00:15:05.600 --> 00:15:08.059
move new airliners in the first place. But more

00:15:08.059 --> 00:15:10.690
importantly, they forgot to include basic protective

00:15:10.690 --> 00:15:13.049
clauses in the contract. There was no refusal

00:15:13.049 --> 00:15:15.230
to sell clause, and there were no performance

00:15:15.230 --> 00:15:17.970
benchmarks. Nothing that would have allowed NAMC

00:15:17.970 --> 00:15:21.070
to legally terminate the exclusivity if the dealer

00:15:21.070 --> 00:15:23.950
failed to hit sales targets. So Charlotte Aircraft

00:15:23.950 --> 00:15:26.690
sues them. And the fallout from this single bad

00:15:26.690 --> 00:15:29.570
contract is just staggering. The Japanese Board

00:15:29.570 --> 00:15:32.509
of Audit gets involved. There are angry complaints

00:15:32.509 --> 00:15:35.429
raised in the Japanese parliament. The managing

00:15:35.429 --> 00:15:37.990
director of NAMC is forced to resign in total

00:15:37.990 --> 00:15:40.799
disgrace. Because they had no legal leg to stand

00:15:40.799 --> 00:15:44.340
on, NAMC was forced to settle the dispute just

00:15:44.340 --> 00:15:47.159
to terminate the contract. They had to pay Charlotte

00:15:47.159 --> 00:15:51.039
Aircraft 23 million yen. Which is bad enough,

00:15:51.139 --> 00:15:53.240
but the financial penalty was only half of the

00:15:53.240 --> 00:15:55.460
settlement. Right. As part of the direct sales

00:15:55.460 --> 00:15:57.879
deal with Piedmont and Cruzeiro, those airlines

00:15:57.879 --> 00:16:01.500
had traded in 33 of their old used aircraft.

00:16:01.840 --> 00:16:05.019
To make the lawsuit go away, NAMC had to hand

00:16:05.019 --> 00:16:07.779
over the titles to all 33 of those used planes

00:16:07.779 --> 00:16:10.659
directly to Charlotte aircraft. They gave a used

00:16:10.659 --> 00:16:14.600
parts dealer 23 million yen and 33 functional

00:16:14.600 --> 00:16:17.659
airplanes just to tear up a piece of paper, all

00:16:17.659 --> 00:16:20.000
because they didn't consult a competent international

00:16:20.000 --> 00:16:23.259
contract lawyer. This whole fiasco really exposes

00:16:23.259 --> 00:16:26.919
the deep bureaucratic paralysis of NAMC. Remember,

00:16:27.000 --> 00:16:29.320
they were directly tethered to the Ministry of

00:16:29.320 --> 00:16:33.090
Finance and MITI. Yeah. So... If a prospective

00:16:33.090 --> 00:16:35.490
airline requested a slight reduction in the sales

00:16:35.490 --> 00:16:38.090
price or if they asked for a customized delayed

00:16:38.090 --> 00:16:40.990
payment schedule, the NAMC executives couldn't

00:16:40.990 --> 00:16:43.590
just negotiate on the fly. They had to ask permission.

00:16:43.690 --> 00:16:45.889
They had to route those requests through multiple

00:16:45.889 --> 00:16:48.330
government organizations for approval. And by

00:16:48.330 --> 00:16:50.409
the time the bureaucracy actually stamped the

00:16:50.409 --> 00:16:52.750
paperwork, the airline had already bought a plane

00:16:52.750 --> 00:16:55.389
from a European or American competitor. They

00:16:55.389 --> 00:16:58.250
just had zero agility. But the final blow to

00:16:58.250 --> 00:17:01.669
this entire fragile system lands in 1971. The

00:17:01.669 --> 00:17:04.309
Smithsonian Agreement. The American government

00:17:04.309 --> 00:17:06.829
completely shifted the global financial landscape

00:17:06.829 --> 00:17:09.349
by switching to a floating exchange rate. This

00:17:09.349 --> 00:17:11.630
led to an immediate and rapid appreciation in

00:17:11.630 --> 00:17:14.529
the value of the Japanese yen. Which means overnight

00:17:14.529 --> 00:17:17.549
the exchange rate became highly unfavorable for

00:17:17.549 --> 00:17:21.009
Japanese exports. So whatever razor -thin heavily

00:17:21.009 --> 00:17:24.349
subsidized margins NAMC was operating on simply

00:17:24.349 --> 00:17:26.779
vanished. It became mathematically impossible

00:17:26.779 --> 00:17:29.279
for the program to ever break even. The debt

00:17:29.279 --> 00:17:32.380
had ballooned to roughly $600 million. It was

00:17:32.380 --> 00:17:35.019
unsustainable. The Japanese government finally

00:17:35.019 --> 00:17:38.559
pulled the plug. Production of the YS -11 officially

00:17:38.559 --> 00:17:42.920
ended in 1974. They built exactly 182 planes.

00:17:43.440 --> 00:17:46.019
The company dissolved. The financial losses were

00:17:46.019 --> 00:17:48.579
catastrophic, and the project was widely viewed

00:17:48.579 --> 00:17:51.240
as a failure. Yet the physical machine they engineered

00:17:51.240 --> 00:17:54.079
absolutely refused to die. It really did. Now

00:17:54.079 --> 00:17:55.960
we should mention that the operational history

00:17:55.960 --> 00:17:58.099
of the plane is incredibly long, though it's

00:17:58.099 --> 00:18:00.279
definitely not without its dark chapters. There

00:18:00.279 --> 00:18:03.059
were over 20 hull loss accidents during its lifespan.

00:18:03.799 --> 00:18:06.900
Like in 1969, a Korean air flight was hijacked

00:18:06.900 --> 00:18:09.359
by a North Korean agent and flown to an airfield

00:18:09.359 --> 00:18:12.450
near Wonsan. The aircraft was written off and,

00:18:12.670 --> 00:18:14.450
tragically, the crew and seven passengers are

00:18:14.450 --> 00:18:16.549
still held in North Korean territory to this

00:18:16.549 --> 00:18:19.769
day. Right. And there were also fatal mechanical

00:18:19.769 --> 00:18:24.289
and pilot air incidents. In 1971, Toa Domestic

00:18:24.289 --> 00:18:27.390
Airlines Flight 63 crashed into Yukatsu Mountain

00:18:27.390 --> 00:18:30.269
on approach to Hakodate Airport, resulting in

00:18:30.269 --> 00:18:33.329
the loss of all 68 people on board. It was the

00:18:33.329 --> 00:18:35.839
deadliest accident involving the type. So it's

00:18:35.839 --> 00:18:38.119
important to acknowledge that history, but despite

00:18:38.119 --> 00:18:40.319
those tragedies and despite the fact that the

00:18:40.319 --> 00:18:44.259
factory doors literally locked in 1974, the longevity

00:18:44.259 --> 00:18:47.200
of the surviving fleet is stunning. By 1994,

00:18:47.420 --> 00:18:49.880
which is 20 years after production ended, there

00:18:49.880 --> 00:18:53.940
were still 112 YS -11s in active commercial service

00:18:53.940 --> 00:18:56.319
around the world. Because they were over -engineered

00:18:56.319 --> 00:18:59.420
in the best possible way. The airframe was incredibly

00:18:59.420 --> 00:19:02.180
robust. It was built to withstand thousands of

00:19:02.180 --> 00:19:04.960
high -impact landings on unpaved or short runways.

00:19:05.079 --> 00:19:07.180
I mean, they flew commercially in Japan all the

00:19:07.180 --> 00:19:09.779
way until 2006. And the kicker is, they weren't

00:19:09.779 --> 00:19:11.859
even grounded because the airframes were failing.

00:19:11.880 --> 00:19:13.779
They were grounded because the Japanese government

00:19:13.779 --> 00:19:15.900
mandated that all commercial aircraft had to

00:19:15.900 --> 00:19:17.740
be fitted with a modern traffic collision avoidance

00:19:17.740 --> 00:19:21.220
system, or TCS. Right. And the cost to retrofit

00:19:21.220 --> 00:19:24.839
these aging analog planes with digital TCS was

00:19:24.839 --> 00:19:27.400
estimated around a million U .S. dollars. per

00:19:27.400 --> 00:19:30.140
plane. It just didn't make economic sense for

00:19:30.140 --> 00:19:31.900
the regional airlines to make that investment.

00:19:32.599 --> 00:19:34.740
But even after they were retired from commercial

00:19:34.740 --> 00:19:37.390
service in Japan the military kept utilizing

00:19:37.390 --> 00:19:40.750
them. The Japan Air Self -Defense Force relied

00:19:40.750 --> 00:19:43.569
on the YS -11 for transport and electronic warfare

00:19:43.569 --> 00:19:46.410
training, and they didn't retire their last active

00:19:46.410 --> 00:19:50.710
airframe until 2021. That is 57 years after it

00:19:50.710 --> 00:19:53.650
first entered service. 57 years. And as recently

00:19:53.650 --> 00:19:56.730
as August 2020, there are still a couple of them

00:19:56.730 --> 00:19:59.390
flying commercial cargo routes in South America

00:19:59.390 --> 00:20:02.670
and Africa. It's the ultimate irony of this entire

00:20:02.670 --> 00:20:05.170
story, you know. The business was this fragile

00:20:05.170 --> 00:20:07.190
bureaucratic house of cards that collapsed under

00:20:07.190 --> 00:20:09.609
its own weight almost immediately, but the physical

00:20:09.609 --> 00:20:12.089
plane was an absolute tank. It forces you to

00:20:12.089 --> 00:20:14.950
really redefine what constitutes a success. I

00:20:14.950 --> 00:20:16.789
mean, if you met your success purely on a financial

00:20:16.789 --> 00:20:19.450
balance sheet, the YS -11 was an unmitigated

00:20:19.450 --> 00:20:21.549
disaster. It lost hundreds of millions of dollars

00:20:21.549 --> 00:20:24.349
and entirely failed to establish Japan as a dominant

00:20:24.349 --> 00:20:26.430
player in the commercial airliner export market.

00:20:26.619 --> 00:20:29.799
Yeah, totally. But if you measure success operationally,

00:20:30.140 --> 00:20:33.039
the YS -11 achieved exactly what MIT originally

00:20:33.039 --> 00:20:36.900
mandated back in 1957. It proved, beyond a shadow

00:20:36.900 --> 00:20:39.480
of a doubt, that Japanese engineers could scavenge,

00:20:39.880 --> 00:20:43.220
adapt, design, and certify a world -class, durable

00:20:43.220 --> 00:20:45.740
aircraft that could fly for over half a century.

00:20:45.930 --> 00:20:48.390
And that is exactly why this deep dive matters

00:20:48.390 --> 00:20:51.170
for you listening. The YS11 is the ultimate case

00:20:51.170 --> 00:20:53.809
study in the limits of pure engineering. It proves

00:20:53.809 --> 00:20:56.569
that technological excellence, having the smartest

00:20:56.569 --> 00:20:59.650
engineers, solving complex aerodynamic puzzles

00:20:59.650 --> 00:21:02.369
like the three rudder problem, building an airframe

00:21:02.369 --> 00:21:05.049
that outlasts its own manufacturer by decades,

00:21:05.430 --> 00:21:07.430
is completely meaningless if you don't have a

00:21:07.430 --> 00:21:09.970
sound business model and a deep empathetic understanding

00:21:09.970 --> 00:21:12.269
of your end user. Absolutely. If you don't know

00:21:12.269 --> 00:21:14.690
what the customer actually values or how to write

00:21:14.690 --> 00:21:17.519
a basic to sell it to them, the greatest machine

00:21:17.519 --> 00:21:19.799
in the world will still bankrupt you. Well said.

00:21:20.519 --> 00:21:22.960
And there is a broader historical context here

00:21:22.960 --> 00:21:24.680
that provides a fascinating parallel to leave

00:21:24.680 --> 00:21:27.539
you with. Right around the time the YS -11 debuted

00:21:27.539 --> 00:21:30.640
to the world for the 1964 Olympics, another piece

00:21:30.640 --> 00:21:32.960
of Japanese transportation technology was unveiled,

00:21:33.759 --> 00:21:37.009
the Zero Series Shinkansen. Oh, the original

00:21:37.009 --> 00:21:39.549
bullet train. Exactly. Both of them stepping

00:21:39.549 --> 00:21:41.670
onto the world stage at the exact same time.

00:21:42.250 --> 00:21:44.450
And what is incredible is that both the plane

00:21:44.450 --> 00:21:46.869
and the train were developed by the exact same

00:21:46.869 --> 00:21:49.890
generation of former military aviation engineers.

00:21:50.109 --> 00:21:53.430
Wait, really? The same guy? Yes. Men like Tadanamiki

00:21:53.430 --> 00:21:55.450
and Tadashi Matsudaira, who designed bombers

00:21:55.450 --> 00:21:58.289
during the war, apply their aerodynamic expertise

00:21:58.289 --> 00:22:01.029
to the Shinkansen. You have the exact same engineering

00:22:01.029 --> 00:22:03.130
pedigree. applying their skills at the exact

00:22:03.130 --> 00:22:05.269
same moment in history. Yet the bullet train

00:22:05.269 --> 00:22:07.849
fundamentally revolutionized global transportation.

00:22:08.349 --> 00:22:10.690
It became a symbol of modern efficiency, and

00:22:10.690 --> 00:22:13.190
it is still evolving today, while the plane became

00:22:13.190 --> 00:22:16.470
a $600 million cautionary tale. It leaves you

00:22:16.470 --> 00:22:19.150
with a profound question worth exploring long

00:22:19.150 --> 00:22:22.450
after this discussion ends. Why did the exact

00:22:22.450 --> 00:22:25.390
same caliber of mines succeed so brilliantly

00:22:25.390 --> 00:22:28.710
on the rails but fail so spectacularly in the

00:22:28.710 --> 00:22:31.410
open market skies? That's a great question. Perhaps

00:22:31.410 --> 00:22:33.289
it comes down to the fundamental difference between

00:22:33.289 --> 00:22:35.650
building a closed, government -controlled domestic

00:22:35.650 --> 00:22:38.210
infrastructure versus trying to compete in an

00:22:38.210 --> 00:22:40.869
established cutthroat global market. Either way,

00:22:40.990 --> 00:22:42.589
it proved that building a great machine is only

00:22:42.589 --> 00:22:45.269
half the battle. You have to understand the world

00:22:45.269 --> 00:22:46.470
that machine is driving into.
