WEBVTT

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So picture a classic butterfly effect scenario.

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I want you to imagine a really muddy... Very

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muddy. Right, a muddy chaotic battlefield in

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early 1915. The lines are drawn, the soldiers

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are dug in, and there's the sudden... terrifying

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realizations sweeping through the ranks. Critical

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shortage. Exactly. There's a critical shortage

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of metal tubes, high explosive artillery shells

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specifically. Now, how does a lack of ammunition

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on a distant front line directly lead to the

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permanent collapse of a political dynasty? And

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a total restructuring of a nation's workforce.

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Right, and the complete transformation of the

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media's power. It sounds like the plot of a political

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thriller, honestly, but it is a perfect study

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of how one seemingly isolated logistical failure

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in a complex system can trigger a domino effect

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that just reshapes an entire society. Welcome

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to today's Deep Dive. We're looking at a heavily

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detailed historical text covering the Shell Crisis

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of 1915. Our mission today is to unpack exactly

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how a military supply failure during the First

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World War triggered a massive political earthquake

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in the United Kingdom. It is a massive shift.

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We're going to explore how this single crisis

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fundamentally altered the relationship between

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the government and the press. and forced an unprecedented

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mobilization of the economy. Right. Permanently

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changing the lives of millions of everyday workers.

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OK, let's unpack this. To really understand the

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Shell crisis, we have to start with a massive

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disconnect between the old way of fighting and

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the grim new reality of trench warfare on the

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Western Front. Yeah. The tactical problem at

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the start of the war was rooted deeply in out

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of date military doctrine. Before the First World

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War, military planners relied heavily on a very

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specific type of ammunition. shrapnel, which

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was highly effective for the types of wars they

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were used to fighting. Which mostly involved

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attacking infantry troops out in the open. Exactly.

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If you imagine shrapnel as a giant shotgun blast

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going off above the ground. Devastating. Yeah,

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it is devastating if you're standing in an open

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field. But the resort to trench warfare completely

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negated that tactic. I mean, it is completely

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useless if you are hiding six feet underground

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in a trench. Right. To destroy a trench, you

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need a high explosive shell that buries itself

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in the mud and blows the earth apart. The military

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desperately needed those high -explosive shells.

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They did. At the start of the war, there was

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a complete revolution in military doctrine. The

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new thinking held that heavy guns alone would

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control the battlefield. You couldn't just march

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troops forward anymore. You had to obliterate

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the defensive lines first. Exactly. Heavy artillery

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wasn't just supporting the infantry anymore.

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It was the primary weapon of advancement. And

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when you have an entire military pivoting to

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this new reliance on heavy guns, they need a

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staggering amount of ammunition. A completely

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unprecedented amount. Right. And the intuitive

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assumption is that the issue was getting the

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shells to the front line. But because the lines

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on the western front were so stable. Nobody was

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really moving for months at a time. Right. So

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it was actually quite easy to build railway lines

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right up to the front. They could deliver absolutely

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all the shells the factories could produce. So

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the bottleneck wasn't transport. The real bottleneck

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was happening in the planning rooms. They were

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fighting a 20th century war with a 19th century

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logistical mindset. Wow. Yeah, the high rate

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of artillery fire over a sustained long period

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simply wasn't anticipated by the military planners.

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Because they didn't foresee the sheer volume

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of high explosives required to maintain this

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new doctrine, the stock of shells became severely

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depleted. And this all comes to a head in the

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spring of 1915. The inciting incident for this

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whole crisis is the Battle of Oppers on May 9th.

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It was a disastrous attack. A total disaster.

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The British forces were completely stymied and

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the internal reports specifically pointed to

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one glaring reason. A lack of high explosive

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shells to break the enemy lines. The troops on

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the ground paid the physical price for this logistical

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failure. They really did. But the shockwaves

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didn't stay on the battlefield. They traveled

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straight back to London and set off a massive

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media firestorm. Let's look at the timeline here

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because the maneuvering behind the scenes is

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fascinating. It really is. By the spring of 1915,

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the shortage of ammunition had been a serious

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problem for months. The British commander in

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chief, Field Marshal Sir John French, actually

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gave an interview to the Times on March 27th,

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publicly calling for more ammunition. Meanwhile,

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on the political side, Lord Kitchener, the Secretary

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of State for War, was assuring Prime Minister

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H .H. Asquith that the Army had sufficient ammunition.

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totally contradicting the commander on the ground.

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Yes. Relying on Kitchener's assurance, the prime

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minister gave a speech at Newcastle on April

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20th, confidently declaring to the nation that

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the army's ammunition supply was perfectly fine.

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So you have the military commander saying one

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thing in the press and the prime minister saying

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another. Then the disastrous Battle of Auburs

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happens on May 9th. This is where Sir John French

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decides to bypass the chain of command entirely.

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This is a huge breach of protocol. Huge. Despite

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denying it at the time, French secretly supplied

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documents to the Times War correspondent, Colonel

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Charles Accourt -Reppington. He even sent representatives

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to London to show these same documents to the

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Chancellor, David Lloyd George, and to senior

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conservatives like Bonar Law and Arthur Balfour.

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The commander in chief of the army was actively

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leaking internal military documents to the press

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and to political rivals to force the government's

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hand. Unbelievable. Reppington, the correspondent,

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immediately sent a telegram to his newspaper,

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laying the blame for the Auburs failure squarely

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on the lack of high -exclusive shells. I actually

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have the exact headline here from the Times on

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May 14, 1915. It read, Need for shells. British

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attacks checked. Limited supply the cause a lesson

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from France very direct. Yeah, the paper explicitly

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stated and I quote We had not sufficient high

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explosives to lower the enemy's parapets to the

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ground The want of an unlimited supply of high

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explosives was a fatal bar to our success And

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just to clarify for anyone unfamiliar with the

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terminology a parapet is the defensive mound

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of earth and sandbags Built at the top edge of

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a trench to protect the soldiers inside right

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and the press was directly blaming the government

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for failing to provide the tool to destroy those

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specific defenses. What's fascinating here is

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the public's reaction to this media campaign.

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You would assume, reading those aggressive headlines,

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that the British public would demand Lord Kitchener's

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resignation immediately. Right, because he was

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the Secretary of State for war. Exactly. But

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Kitchener had a massive, almost mythic reputation.

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He was the face of the recruitment posters, the

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famous Your Country Needs You image. So instead

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of turning on Kitchener, the public fiercely

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defended him. Our source notes that newspapers

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actually saw a decline in their circulation for

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attacking him. The public consensus was that

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the press meddling in political and military

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roles was entirely inappropriate. It backfired

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completely on the press. It did. But a week later,

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on May 21st, the popular Daily Mail ran an even

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more sensational version of the criticism with

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the headline, The Shell Scandal, Lord Kitchener's

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Tragic Blunder. It got so intense that David

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Lloyd George actually warned Lord Northcliffe.

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The powerful press baron. Right. He warned Northcliffe

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that this aggressive campaign was counterproductive

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and was only generating more sympathy for Kitchener.

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Kitchener himself just wanted to let the whole

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scandal drop to avoid further dividing the country.

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The master general of the ordinance, Stanley

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Von Donop, actually demanded an official inquiry

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to clear his own name regarding the shell supply.

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But Kitchener stopped him. He did. Kitchener

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persuaded him to withdraw the request, knowing

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that a full inquiry would expose Sir John French's

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leaks and force the government to dismiss the

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commander -in -chief during a critical phase

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of the war. So the military and the press are

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locked in this bizarre standoff, but the tension

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was already spilling over into the political

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arena. And that brings us to the political earthquake.

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While the shell shortage was the underlying fuel,

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the crisis reached its absolute boiling point

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due to a seemingly unrelated event right in the

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middle of all this media chaos. On May 15th,

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Admiral Fisher resigned. Right, and Admiral Fisher

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was the first Sea Lord, which is the professional

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head of the Royal Navy. He had severe disagreements

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with his ministerial chief, the first Lord of

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the Admiralty, Winston Churchill. They were clashing

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fiercely over the naval attack on the Dardanelles,

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which was the precursor to the stalemated landings

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at Gallipoli. So the obvious question here is

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how does a naval dispute over Gallipoli cause

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the entire British government to collapse over

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an artillery shell shortage? The government was

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already severely weakened by the shell crisis

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media firestorm. Public trust in the liberal

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government's ability to manage the war was fracturing.

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Fisher's sudden resignation was simply the final

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straw that gave the conservative opposition the

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leverage they needed. Especially since Churchill

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was deeply detested by the conservatives because

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he had defected from their party to join the

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liberals over a decade earlier. Exactly. So you

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have a military failure at Auburs, a media firestorm

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over shells exposing deep logistical flaws, and

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now a high -profile resignation at the Admiralty

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involving a deeply polarizing politician. The

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conservatives saw blood in the water. Let's look

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at May 17. David Lloyd George, who is the chancellor

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of the Exchequer, and Bonar Law, the conservative

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leader who strongly dislikes Churchill. I put

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it mildly. Right. They go to visit Prime Minister

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Asquith. And following that very brief meeting,

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Asquith wrote to his ministers demanding their

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resignations. The sheer weight of these compounding

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crises forced Asquith to dissolve his government

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and form an entirely new coalition government,

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bringing the conservatives into the fold. And

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as a crucial part of this new coalition, David

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Lloyd George is appointed as the minister of

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munitions, heading up a brand new cabinet level

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government department dedicated entirely to solving

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the supply chain issue. There is a massive historical

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milestone here that you should remember. The

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Shell crisis forced the Liberal Party to relinquish

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their full independent control of the government.

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And since that moment in 1915. No purely liberal

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government has ever held office in the UK again.

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They've been part of subsequent coalitions, but

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they never held soul power again. Lloyd George

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used this newly created Ministry of Munitions

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as a platform, paving the way for him to eventually

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replace Asquith as prime minister in December

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1916. Meanwhile, Sir John French was tarnished

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by his blatant political meddling and was forced

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to resign in December 1915. Kitchener remained

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in office, responsible for raising the volunteer

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new armies, but he lost control over munitions

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production and was increasingly sidelined from

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military strategy. Now, just to be clear, both

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of us are outlining these political machinations

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strictly as a chain of historical events. Right,

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without passing judgment on the liberals or the

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conservatives. Or individual politicians' power

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grabs. We're just looking at how a logistical

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crisis becomes an opportunity for power, regardless

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of which parties involved. Absolutely. But the

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restructuring didn't stop at the cabinet level.

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The new government had to actually solve the

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Shell crisis, and doing so required a total pivot

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of the nation's industry. And that brings us

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to the Munitions of War Act of 1915. The government

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essentially ended the Shell crisis by taking

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unprecedented control over the state economy.

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Trade union regulations were suspended, employers'

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profits were strictly limited, private factories

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passed under direct state control, and new national

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factories were ordered to be built. The rule

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was clear. Skilled men must fight in the trenches

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or they must work in the factories. Manpower

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had to be economized. But building massive new

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munitions factories takes time, and the army

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needed shells immediately. So here's where it

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gets really interesting. To bridge that gap and

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avoid any delay, the government turned to an

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existing industry. The railway companies. The

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railway companies already had massive locomotive

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and carriage works. They had the foundries, the

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heavy lifting cranes, and the precision engineering

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tools meant for building and repairing train

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engines. So the government realized that a company

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that usually casts iron wheels for passenger

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trains could be retooled to cast steel casings

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for 6 -inch shells. The same engineers who designed

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locomotive boilers could design mountings for

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massive artillery pieces. And by the end of 1915,

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these railway companies used their existing infrastructure

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were pumping out between 1 ,000 and 5 ,000 6

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-inch high explosive shells every single week.

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Under the direction of the Railway Executive

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Committee, these companies began manufacturing

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an astonishing array of war materials. They produced

00:12:39.620 --> 00:12:43.059
mountings for large artillery, water tank carts,

00:12:43.700 --> 00:12:47.019
miners trucks, heavy capacity wagons, machinery

00:12:47.019 --> 00:12:50.080
for howitzer carriages, armored trains, and ambulances.

00:12:50.340 --> 00:12:53.139
Even in 1916, when the new Ministry of Munitions

00:12:53.139 --> 00:12:55.580
factories finally came online and started producing

00:12:55.580 --> 00:12:58.279
large volumes of supplies, the work of the railway

00:12:58.279 --> 00:13:00.539
companies actually increased. They kept this

00:13:00.539 --> 00:13:02.700
high volume of production up throughout the entire

00:13:02.700 --> 00:13:04.919
war. That's incredible. An official government

00:13:04.919 --> 00:13:07.919
record from May 1920 detailing just the munitions

00:13:07.919 --> 00:13:11.059
work done by the railways was 121 pages long.

00:13:11.360 --> 00:13:14.259
Wow. And they did all this vital war work to

00:13:14.259 --> 00:13:16.419
the detriment of maintaining their own civilian

00:13:16.419 --> 00:13:19.620
trains. Their own locomotives and passenger carriages

00:13:19.620 --> 00:13:22.259
were falling into disrepair because every ounce

00:13:22.259 --> 00:13:25.480
of industrial energy was focused on the war effort.

00:13:25.639 --> 00:13:28.379
Transforming an entire economy overnight doesn't

00:13:28.379 --> 00:13:31.620
just involve machine and factories, it fundamentally

00:13:31.620 --> 00:13:34.019
changes the human element of mass production.

00:13:34.220 --> 00:13:37.000
The social shift was staggering. To meet these

00:13:37.000 --> 00:13:39.580
massive labor demands, the workforce had to be

00:13:39.580 --> 00:13:42.759
completely transformed. This included the introduction

00:13:42.759 --> 00:13:45.539
of an estimated one million women into the munitions

00:13:45.539 --> 00:13:48.019
industry, who became known as munitionettes.

00:13:48.399 --> 00:13:50.080
We really need to spend some time looking at

00:13:50.080 --> 00:13:52.539
what this meant for these women in 1915. Yeah.

00:13:52.539 --> 00:13:54.519
This wasn't just a shift into light assembly.

00:13:54.940 --> 00:13:57.279
You had women leaving domestic service or textile

00:13:57.279 --> 00:14:00.340
jobs and suddenly operating massive industrial

00:14:00.340 --> 00:14:03.100
lathe. They were handling heavy machinery and

00:14:03.100 --> 00:14:05.799
incredibly toxic chemicals. This massive shift

00:14:05.799 --> 00:14:07.899
in the workforce laid the groundwork for future

00:14:07.899 --> 00:14:10.620
social movements and the push for women's suffrage

00:14:10.620 --> 00:14:12.559
because they were proving they could keep the

00:14:12.559 --> 00:14:14.500
nation's heavy industry running under the most

00:14:14.500 --> 00:14:17.259
intense pressure imaginable. And the conditions

00:14:17.259 --> 00:14:19.960
they were working under were governed by incredibly

00:14:19.960 --> 00:14:23.299
drastic labor laws. The Munitions of War Act

00:14:23.299 --> 00:14:26.500
of 1915 actually prevented munitions workers

00:14:26.500 --> 00:14:29.259
from resigning from their jobs without their

00:14:29.259 --> 00:14:31.440
employers explicit consent. You couldn't just

00:14:31.440 --> 00:14:34.179
quit if you felt unsafe or overworked? No. It

00:14:34.179 --> 00:14:37.019
was a stark recognition that the whole economy

00:14:37.019 --> 00:14:39.720
had to be forcefully mobilized if the Allies

00:14:39.720 --> 00:14:42.820
were to survive on the Western Front. This mobilization

00:14:42.820 --> 00:14:44.980
extended across British Commonwealth countries

00:14:44.980 --> 00:14:47.740
too, particularly in Canada, where supplies and

00:14:47.740 --> 00:14:50.080
factories were entirely reorganized under the

00:14:50.080 --> 00:14:52.600
Imperial Munitions Board. But pushing an industrial

00:14:52.600 --> 00:14:55.360
machine that hard, that fast, comes with a truly

00:14:55.360 --> 00:14:58.879
horrific lethal cost. The government did recognize

00:14:58.879 --> 00:15:01.360
the physical toll. They set up the Health Munitions

00:15:01.360 --> 00:15:04.299
Workers Committee in 1915, which was actually

00:15:04.299 --> 00:15:06.940
one of the very first formal investigations into

00:15:06.940 --> 00:15:08.879
occupational safety and health. But they were

00:15:08.879 --> 00:15:12.139
mass producing highly volatile explosives on

00:15:12.139 --> 00:15:15.360
an unprecedented scale. Right. A massive factory

00:15:15.360 --> 00:15:18.879
called HM Factory, Gretna, was built on the English

00:15:18.879 --> 00:15:21.379
-Scottish border just to produce cordite. For

00:15:21.379 --> 00:15:23.419
those who might not know, cordite is the smokeless

00:15:23.419 --> 00:15:25.259
propellant used to actually launch the shells

00:15:25.259 --> 00:15:28.159
out of the artillery guns, and it is highly volatile.

00:15:28.399 --> 00:15:31.580
Handling it, along with PNT, required meticulous

00:15:31.580 --> 00:15:34.820
care. The TNT actually caused toxic jaundice,

00:15:34.960 --> 00:15:36.860
turning the workers' skin yellow, which earned

00:15:36.860 --> 00:15:39.559
them the nickname canaries. Despite the safety

00:15:39.559 --> 00:15:42.000
committees, major tragedies were inevitable given

00:15:42.000 --> 00:15:44.240
the scale and speed of production. The source

00:15:44.240 --> 00:15:47.179
notes at least three major devastating explosions

00:15:47.179 --> 00:15:50.320
at these facilities. In 1916, an explosion at

00:15:50.320 --> 00:15:54.500
Faversham involving 200 tons of TNT killed 105

00:15:54.500 --> 00:15:58.080
people. In January 1917, the Silver Town explosion

00:15:58.080 --> 00:16:00.899
in Greater London killed 73 people and injured

00:16:00.899 --> 00:16:03.940
400 more. And the National Shell Filling Factory

00:16:03.940 --> 00:16:06.639
in Chilwell exploded in 1918, taking the lives

00:16:06.639 --> 00:16:09.899
of 137 workers. The front line extended right

00:16:09.899 --> 00:16:12.240
into the factories at home. The everyday reality

00:16:12.240 --> 00:16:14.659
for these workers was defined by constant danger.

00:16:14.940 --> 00:16:17.220
If we connect this to the bigger picture, the

00:16:17.220 --> 00:16:21.039
Shell Crisis of 1915 is a profound study in cause

00:16:21.039 --> 00:16:24.240
and effect. A tactical failure on a muddy ridge

00:16:24.240 --> 00:16:27.799
in France forced an entire nation to completely

00:16:27.799 --> 00:16:30.080
redefine itself. It redefined the relationship

00:16:30.080 --> 00:16:31.960
between the military and the press, blurring

00:16:31.960 --> 00:16:34.259
the lines of who controls the narrative of a

00:16:34.259 --> 00:16:36.679
war. It redefined the power dynamics within the

00:16:36.679 --> 00:16:39.220
government, ending an era of liberal political

00:16:39.220 --> 00:16:41.659
dominance. And it redefined the daily lives,

00:16:41.980 --> 00:16:43.879
the labor rights, and the social standing of

00:16:43.879 --> 00:16:46.320
the working class, particularly women. It proves

00:16:46.320 --> 00:16:49.620
that in complex, interconnected systems, a single

00:16:49.620 --> 00:16:52.519
weak link In this case, an insufficient stockpile

00:16:52.519 --> 00:16:55.000
of the right kind of artillery shell can force

00:16:55.000 --> 00:16:57.879
an entire society to evolve out of sheer necessity.

00:16:58.279 --> 00:17:00.000
So what does this all mean for you? Next time

00:17:00.000 --> 00:17:01.980
you hear about a modern supply chain breakdown

00:17:01.980 --> 00:17:04.799
or a sudden unexpected political shakeup at the

00:17:04.799 --> 00:17:07.119
highest levels, look a little deeper. Ask yourself,

00:17:07.240 --> 00:17:09.920
what is the underlying shell crisis here? What

00:17:09.920 --> 00:17:13.359
is the seemingly small logistical failure that

00:17:13.359 --> 00:17:15.460
is actually driving the massive headlines you

00:17:15.460 --> 00:17:17.720
see on the news? The logistical constraints of

00:17:17.720 --> 00:17:20.089
today. often dictate the political realities

00:17:20.089 --> 00:17:22.049
of tomorrow. We want to leave you with a final

00:17:22.049 --> 00:17:24.630
thought to mull over, something that builds on

00:17:24.630 --> 00:17:27.690
everything we've explored today. In 1915, the

00:17:27.690 --> 00:17:30.170
British government was finally forced to recognize

00:17:30.170 --> 00:17:33.349
that high explosive shells were absolutely required

00:17:33.349 --> 00:17:35.930
to lower the enemy's physical parapets on the

00:17:35.930 --> 00:17:38.329
battlefield. You couldn't advance without destroying

00:17:38.329 --> 00:17:41.750
those defenses. But the great lingering irony

00:17:41.750 --> 00:17:44.549
of this entire event is that it was the press.

00:17:44.779 --> 00:17:47.940
along with ambitious politicians who use that

00:17:47.940 --> 00:17:51.599
very same crisis as an explosive to lower the

00:17:51.599 --> 00:17:53.440
political parapets of the British government

00:17:53.440 --> 00:17:55.900
itself. In doing so, they blurred the line forever

00:17:55.900 --> 00:17:58.359
between merely reporting on a war and actively

00:17:58.359 --> 00:18:00.700
orchestrating its leadership. Thank you for joining

00:18:00.700 --> 00:18:03.279
us as we unpack this deep dive. Keep questioning

00:18:03.279 --> 00:18:05.380
the headlines, keep looking for the missing shells,

00:18:05.500 --> 00:18:07.440
and we'll catch you on the next deep dive.
