WEBVTT

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Imagine you're opening an encyclopedia, right?

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Because you want to learn about advanced quantum

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physics. As one does. Yeah, exactly. And you

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flip to the right section. You run your finger

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down the page. And instead of, I don't know,

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a bunch of equations, the book hands you a 1990s

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indie film and a trick -taking card game. aggressive

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grunge parody song about a feline. It's just

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total information whiplash. It really is. That

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is the exact whiplash we are looking at today.

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Welcome to this deep dive custom tailored just

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for you. We've got a stack of your sources here

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and our mission today is to, well, basically

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extract the signal from the noise of one very

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specific seemingly simple phrase. And that phrase

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is cat in the box. Yes. Cat in a box. Because

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if you look at the Wikipedia disambiguation page

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for this phrase, you don't get a clean definition

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at all. Not even close. You go in looking for

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a singular objective truth, and you find absolute

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cultural chaos. It's just a wildly fractured

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map of human curiosity. So we're going to explore

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how one single scientific thought experiment

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managed to mutate into vastly different cultural

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artifacts. across science, media, and everyday

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language. And what's really fascinating about

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looking at a disambiguation page this way is

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that it acts as this unintentional historical

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record. Right. Like it doesn't just tell you

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what a phrase means. It shows you exactly how

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a concept escapes the... the sterile environment

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of a laboratory and just gets completely digested

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by popular culture. Completely digested. So to

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understand the branches of this very weird tree,

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we really have to start at the root. We do. The

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source notes that the primary definition of cat

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in a box, the anchor that shadows everything

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else on this list, is Schrodinger's cat. Yes,

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the classic. Which is described as a thought

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experiment concerning quantum superposition.

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Right. Which, I mean... It sounds incredibly

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dense when you say it like that. Oh, for sure.

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It sounds terrifying. But the core mechanism

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is actually quite elegant. So quantum superposition

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is a fundamental principle in quantum mechanics.

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It basically suggests that a physical system,

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like a subatomic particle, it doesn't just exist

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in one state. OK. Until you measure it or observe

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it. It exists in all of its theoretically possible

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states simultaneously. All of them at the same

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time. Exactly. And the act of observation is

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what forces it to collapse into one single definite

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reality. So until you actually look at the thing,

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it is basically doing everything at once. Right.

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It's the ultimate hidden uncertainty. I always

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try to ground this in reality for myself. So

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imagine you get a text message from your boss.

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Oh, no. Right. It's like 8 .0 p .m. on a Friday.

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And all the text says is, We need to talk on

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Monday. Oh, that is a deeply uncomfortable superposition.

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It totally is. Because until you actually walk

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into that office on Monday morning and have the

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meeting, that text message is simultaneously

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a promotion and a firing. Yeah, you spend the

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entire weekend existing in a state of dual reality.

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Exactly. The uncertainty is the entire point.

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That's a really great way to physicalize the

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anxiety of the unknown. And that is actually

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very close to why the physicist Erwin Schrödinger

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devised his famous thought experiment back in

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1935. Wait, really? To physicalize anxiety? Well,

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no, not exactly anxiety, but he wanted to point

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out how utterly absurd the physics theories of

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his time were when you applied them to the macro

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world. You know, the everyday world we live in.

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Wait, he was making fun of it? Essentially, yes.

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He was illustrating a massive flaw. He proposed

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placing a cat in a sealed box with a mechanism

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like... a vial of poison that has a 50 % chance

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of being triggered by a random subatomic event.

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OK, poor cat. Right, poor cat. But because the

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subatomic event is in a superposition of states,

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so it's both happening and not happening, the

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strict mathematical interpretation suggests that

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until you open the box to check, the cat itself

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must be simultaneously alive and dead. both alive

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and dead. Right. He was using the absurdity of

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a zombie cat to say, look how ridiculous this

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sounds if we scale it up to normal sized objects.

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OK, hold on. I need to stop you there. Because

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if he was essentially trolling his colleagues,

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showing how absurd their math was when applied

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to the real world, why did this specific imagery

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become the defining cultural touchstone? Well,

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I mean, we're talking about subatomic particles

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and probability waves here. Is it the underlying

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science that's sticky to the human brain, or

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is it just the imagery of a cat in a container?

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I would argue it's almost entirely the imagery,

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largely because of what a sealed box represents

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psychologically. Right. Think about it. A box

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is a universal symbol for a boundary. It's the

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physical barrier between the known and the unknown.

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Oh, that's true. And human beings are hardwired

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to solve puzzles. When you put something inside

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a closed container, you are practically demanding

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that the brain engage with the mystery. And throwing

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a live animal in there just adds, you know, literal

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life or death stakes to the puzzle. Precisely.

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You take this high level, mathematically exhausting

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quantum debate, you strip away all the equations,

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and what are you left with? A mystery box. Pure,

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visceral narrative tension. What is inside the

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box? And that narrative tension... completely

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hijacked pop culture. Which, I mean, it makes

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perfect sense when we look at the next set of

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sources you provided. We're moving away from

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science and into film and television. Right.

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Because what happens when you take that pure

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narrative tension, that feeling of the boss's

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unread text message, and you put it on a screen?

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Well, creators immediately start using the phrase

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to explore unseen or compartmentalized narratives.

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Visual media is fundamentally a game of showing

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versus hiding. Showing versus hiding, yeah. A

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director's entire job is deciding what stays

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in the frame and what gets left out. So naming

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a project Cat in the Box is doing a massive amount

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of thematic heavy lifting before the viewer even

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presses play. Oh, absolutely. It sets a tone

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immediately. But what I just cannot get over

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is the sheer whiplash inducing range of screens.

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This phrase targets on our list. It's pretty

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broad. Broad is an understatement. Our source

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lists an episode of a television series called

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You Me Her. Right. Which is an adult relational

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comedy drama that deals with complex polyamorous

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dynamics. So a setting where hidden information,

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secrets, and emotional boundaries are basically

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the entire driving force of the plot. Exactly.

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Very adult themes. But right below that on the

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disambiguation page, it lists Cat in the Box

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as an episode of Super Wings. Super Wings. Yes.

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Which, if you aren't familiar, is a children's

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animated series about transforming airplanes

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that deliver That is quite the jump. Right. We

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are jumping from complex adult polyamory straight

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to animated airplanes for preschoolers and they

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are using the exact same metaphor. I'm really

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struggling to see how a preschool show is utilizing

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high -level quantum mechanics. Isn't it just

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a cute name for a literal package? I mean, I

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definitely wouldn't call it high -level quantum

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mechanics at that point, no. But the underlying

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function is identical. How so? For the adults

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watching You Me Her, the box represents emotional

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entrapment or hidden relational dynamics. For

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the toddlers watching Super Wings, the box is

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a literal cardboard package holding a physical

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mystery. Okay, yeah. But in both cases... The

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title signals to the audience that there is a

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hidden state waiting to be revealed. It proves

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that the tension of the unknown is this universal

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storytelling trope, whether you are 3 years old

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or 30. That makes a lot of sense, but I have

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to say, the best entry in the film section isn't

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a TV episode at all. Oh. No, it's a film from

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1993, directed by the actress Valeria Galino,

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titled Cat in the Box. Ah, yes. And the Wikipedia

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page includes one very specific, incredible adjective

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to describe this movie. It is an unreleased film.

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The irony there is almost too perfect to be real.

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Right. Isn't an unreleased film called Cat in

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the Box the ultimate real -world Schrodinger's

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cat? It absolutely is. Think about it. The public

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has never seen it. Does the movie even really

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exist? It is permanently suspended in a state

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of potential. Yeah, it could be anything. It

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could be a cinematic masterpiece, or it could

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be an absolute disaster. But because nobody has

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ever opened the box to observe it... It remains

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both simultaneously. That's a brilliant observation.

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And it really highlights how the digital age

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catalogs information. Wikipedia dutifully records

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the existence of this 1993 film, effectively

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putting a permanent label on a metadata box that

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none of us can ever open. Exactly. We just have

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the label. It preserves the superposition indefinitely.

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The film only exists to us as the idea of a film.

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It's poetic in a weird, bureaucratic internet

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way. It really is. But visual media is only half

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the story here. We've talked about passively

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watching this tension on a screen, but the metaphor

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shifts completely when we move into the literature

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and music sections of our sources. Right. We

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transition from visual mystery to tonal expression.

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And we also get a very condensed, fascinating

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timeline here. I do. The entries span primarily

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from 2008 to 2019, and they demonstrate just

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how elastic the phrase has become. Yeah. In literature,

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for instance, there's a short story titled Cat

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in a Box by Gareth L. Powell, and that's found

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in his 2008 collection called The Last Reef and

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Other Stories. Which, just based on a title like

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The Last Roof, it sounds like speculative fiction

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or hard sci -fi. Right, which makes total sense.

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Sci -fi regularly borrows from and explores quantum

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physics. It's a natural fit. But then you jump

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to 2019, and you have a book simply titled The

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Cat in the Box by Chris Ferry. And when we look

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at the music entries... The tonal whiplash strikes

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again. Oh big time you have a 2009 song by the

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band morning wood from their album diamonds and

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studs and then a 2015 parody song by Chris Center.

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Yes a parody of the heavy sludgy Allison Chains

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grunge song man in the box, which is such a specific

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choice It creates the most chaotic mental image

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for me. Just picture this. Imagine trying to

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consume all of this media at the exact same time.

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Oh, no. You are sitting in a room blasting a

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pop rock track for Morningwood, trying to read

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a 2019 book by Chris Ferry. And in the background,

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someone is aggressively singing a 90s grunge

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parody song about a cat. It's total sensory overload.

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It's the disambiguation page come to life. But

00:10:20.919 --> 00:10:23.159
look at how the mechanism of the metaphor changes

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when you strip away the visual element. Like

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in a movie, you can literally show a closed door

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or a hidden compartment. But in music, you only

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have audio and tone. Right. You can't show the

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box. So how does that work? Do you think these

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authors and musicians are actively trying to

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make a highbrow reference to quantum mechanics?

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Like, is someone recording a parody of a grunge

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song genuinely thinking about Erwin Schrödinger's

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critique of subatomic probability? Yeah. Or has

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the phrase just become a convenient, catchy shorthand

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for feeling trapped? It's almost entirely the

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latter, and it happens through a process linguists

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actually call semantic bleaching. Semantic bleaching?

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I don't think I've heard that term. Yeah. Over

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time, when a highly complex or technical term

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enters the mainstream vocabulary, its original

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rigorous meaning gets bleached out. Ah, OK. So

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the complex math of quantum superposition fades

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away, and what is left behind is just the raw

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emotional core. Which in this case is? Isolation.

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hidden states, or the feeling of being trapped.

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Morningwood probably wasn't writing a dissertation

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on particle physics, right? Definitely not. They

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were tapping into the emotional resonance of

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confinement. The actual science dissolves, leaving

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behind a purely emotional metaphor. Semantic

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bleaching, that makes total sense. The math bleaches

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out, the feeling remains. Exactly. But there

00:11:41.600 --> 00:11:44.080
is a limit to how much tension you can build

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when you are just reading about a character in

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a box. or listening to a singer feeling trapped.

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You are still just an observer. Right. Which

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brings us to the games section of the page. And

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this is where the dynamic fundamentally fractures.

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Because in games, we aren't observing the box.

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We are interacting with it. Yes. This section

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is arguably where the media most closely aligns

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with the actual mechanics of the original thought

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experiment. Really? Oh, absolutely. And the sources

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point to a remarkable convergence point around

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interactivity. Look at the timeline for these

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game releases. Let's look. So we have Cat in

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a Box Games, a Canadian video game developer

00:12:20.940 --> 00:12:23.419
that published a game called Blue Defense. Right.

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Then in the year 2020 alone, we get two completely

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separate entries. There is Cat in the Box, a

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2020 RPG maker video game developed by Gustav

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and published by Psychoflux Entertainment. And

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the other one? There is also a 2020 trick -taking

00:12:37.279 --> 00:12:40.080
card game, also called Cat in the Box. Games

00:12:40.080 --> 00:12:43.100
are a medium that fundamentally rely on the management

00:12:43.100 --> 00:12:46.480
of hidden states. and revealed information. This

00:12:46.480 --> 00:12:48.799
is why the title is so mechanically perfect for

00:12:48.799 --> 00:12:51.779
them. I want to really unpack the mechanics of

00:12:51.779 --> 00:12:54.259
that because it's brilliant. Think about the

00:12:54.259 --> 00:12:56.879
last time you played a trick -taking card game,

00:12:57.059 --> 00:13:00.440
something like hearts or spades. Sure. That entire

00:13:00.440 --> 00:13:02.960
genre of game is built around hitting information.

00:13:03.460 --> 00:13:05.960
The cards you hold in your hand are essentially

00:13:05.960 --> 00:13:09.419
in a closed box. Nobody else at the table knows

00:13:09.419 --> 00:13:11.940
what you have. Exactly. Your hand of cards is

00:13:11.940 --> 00:13:14.000
in a state of superposition from the perspective

00:13:14.000 --> 00:13:15.970
of your opponents. You could have the winning

00:13:15.970 --> 00:13:18.529
card, or you could have nothing. Right. And the

00:13:18.529 --> 00:13:21.110
reality doesn't collapse until you actually play

00:13:21.110 --> 00:13:23.750
a card onto the table. You are forcing the wave

00:13:23.750 --> 00:13:25.789
function to collapse every single turn. That's

00:13:25.789 --> 00:13:28.009
a great analogy. And in a role playing game,

00:13:28.190 --> 00:13:30.649
like the 2020 video game developed by Gustav,

00:13:31.090 --> 00:13:33.470
the hidden information is the code of the game

00:13:33.470 --> 00:13:36.370
itself. You are constantly opening metaphorical

00:13:36.370 --> 00:13:39.950
boxes, exploring new rooms, uncovering plot twists,

00:13:40.450 --> 00:13:42.309
testing the boundaries of the digital world to

00:13:42.309 --> 00:13:45.139
see how it reacts. The code is a a hidden state

00:13:45.139 --> 00:13:47.740
that only reveals its rules as you interact with

00:13:47.740 --> 00:13:50.120
it. Which makes me wonder, between a Canadian

00:13:50.120 --> 00:13:53.320
video game developer for Blue Defense, an RPG

00:13:53.320 --> 00:13:57.259
horror -style game, and a physical tabletop card

00:13:57.259 --> 00:14:00.559
game, is a game essentially just an elaborate

00:14:00.559 --> 00:14:03.399
box we willingly put ourselves into to see what

00:14:03.399 --> 00:14:05.659
happens? I actually pushed that further. A game

00:14:05.659 --> 00:14:07.600
doesn't just put you in the box, it makes you

00:14:07.600 --> 00:14:11.409
the mechanism. Oh, wow. Does that interactivity

00:14:11.409 --> 00:14:13.909
ruin the nature of the thought experiment, though?

00:14:14.190 --> 00:14:16.509
What do you mean? Well, think about Schrödinger's

00:14:16.509 --> 00:14:18.389
original setup. The scientist, the observer,

00:14:18.509 --> 00:14:20.450
is standing safely outside the box, completely

00:14:20.450 --> 00:14:23.330
removed from the system. But in a game, you are

00:14:23.330 --> 00:14:26.049
inside the system. You are opening the box, but

00:14:26.049 --> 00:14:28.330
you are also subject to its rules. I don't think

00:14:28.330 --> 00:14:30.429
it ruins it at all. I think it evolves it. It

00:14:30.429 --> 00:14:33.149
changes the experience from a passive observation

00:14:33.149 --> 00:14:36.649
of uncertainty to an active manipulation of probability.

00:14:37.009 --> 00:14:39.230
Active manipulation? Yeah. When you play that

00:14:39.230 --> 00:14:41.409
trick, take card game. You aren't just sitting

00:14:41.409 --> 00:14:43.509
there waiting to see if the cat is alive or dead.

00:14:43.710 --> 00:14:46.110
You are actively using your hidden information

00:14:46.110 --> 00:14:48.970
to try and influence the outcome. Interactivity

00:14:48.970 --> 00:14:52.429
turns the observer into a participant. It's no

00:14:52.429 --> 00:14:54.429
longer just about witnessing the collapse of

00:14:54.429 --> 00:14:57.450
the quantum state. It's about trying to control

00:14:57.450 --> 00:15:00.600
the collapse. The illusion of control. We want

00:15:00.600 --> 00:15:02.679
to believe that if we just play our cards right

00:15:02.679 --> 00:15:05.799
or input the right commands, we can guarantee

00:15:05.799 --> 00:15:09.000
a favorable outcome. But the uncertainty is always

00:15:09.000 --> 00:15:12.259
baked in. Always. Which is why we keep returning

00:15:12.259 --> 00:15:14.320
to the metaphor. This is why I love digging into

00:15:14.320 --> 00:15:16.980
these sources with you. We've mapped out unreleased

00:15:16.980 --> 00:15:20.100
90s movies, grunge parodies, and card game mechanics.

00:15:20.620 --> 00:15:23.899
But the Wikipedia page gives us one final crucial

00:15:23.899 --> 00:15:26.559
clue. The see also section. Yes. At the very

00:15:26.559 --> 00:15:29.360
bottom in the see also section, there is a link

00:15:29.360 --> 00:15:31.500
that connects this entire modern pop culture

00:15:31.500 --> 00:15:34.799
phenomenon to a much much older linguistic impulse.

00:15:35.039 --> 00:15:37.360
Letting the cat out of the bag. Exactly. The

00:15:37.360 --> 00:15:39.909
source defines this as a colloquial that means

00:15:39.909 --> 00:15:42.710
to reveal facts previously hidden. It's a brilliant

00:15:42.710 --> 00:15:45.210
piece of curation by the Wikipedia editors to

00:15:45.210 --> 00:15:47.809
link these two concepts, honestly, because it

00:15:47.809 --> 00:15:49.529
perfectly illustrates the thematic bridge we've

00:15:49.529 --> 00:15:51.350
been walking this entire time. You really do.

00:15:51.570 --> 00:15:53.990
Both cat in a box and letting the cat out of

00:15:53.990 --> 00:15:57.509
the bag rely on three identical elements. You

00:15:57.509 --> 00:16:00.750
have a feline, a container, and hidden information.

00:16:01.179 --> 00:16:04.519
But they represent two completely opposite halves

00:16:04.519 --> 00:16:08.440
of the exact same experience. Yes. Cat in a box

00:16:08.440 --> 00:16:11.039
represents the tension of the unknown state.

00:16:11.120 --> 00:16:14.059
It is the suspense before the collapse. Right.

00:16:14.139 --> 00:16:16.960
The mystery is fully intact, the box is sealed,

00:16:17.179 --> 00:16:20.379
and the potential is limitless. But letting the

00:16:20.379 --> 00:16:23.080
cat out of the bag represents the irreversible

00:16:23.080 --> 00:16:25.159
consequence of revelation. The wave function

00:16:25.159 --> 00:16:27.639
has collapsed. Exactly. The action has been taken,

00:16:27.700 --> 00:16:29.779
the boundary has been breached, and the hidden

00:16:29.779 --> 00:16:32.279
facts are now out in the open. You cannot put

00:16:32.279 --> 00:16:34.399
the cat back in the bag, just as you cannot un

00:16:34.399 --> 00:16:36.419
-collapse a quantum state once it has been measured.

00:16:36.779 --> 00:16:39.700
Okay, I absolutely love this framing. So, if

00:16:39.700 --> 00:16:42.840
Cat in a Box is the suspenseful, nail -biting

00:16:42.840 --> 00:16:45.779
build -up in a thriller movie, letting the cat

00:16:45.779 --> 00:16:48.480
out of the bag is the spoiler alert posted on

00:16:48.480 --> 00:16:51.120
the internet the day after the premiere. That

00:16:51.120 --> 00:16:54.720
is a perfect modern translation. One is the intoxicating

00:16:54.720 --> 00:16:58.519
anticipation of discovery. The other is the irreversible

00:16:58.519 --> 00:17:00.960
aftermath of the truth. But I have to ask the

00:17:00.960 --> 00:17:03.899
obvious question here. Go for it. Why is it always

00:17:03.899 --> 00:17:07.920
cats? Think about it. If the core meaning across

00:17:07.920 --> 00:17:10.640
all of these decades, across science, film, and

00:17:10.640 --> 00:17:13.599
games, is just about revealing hidden facts or

00:17:13.599 --> 00:17:15.900
dealing with uncertainty, why not a dog in a

00:17:15.900 --> 00:17:19.470
box or a bird in a bag? Why did human language

00:17:19.470 --> 00:17:21.710
and advanced physics collectively decide that

00:17:21.710 --> 00:17:24.009
the feline is the ultimate avatar for hidden

00:17:24.009 --> 00:17:26.369
information? Well, while our source text doesn't

00:17:26.369 --> 00:17:28.730
explicitly detail the etymological origin of

00:17:28.730 --> 00:17:31.029
the phrase, we can synthesize a pretty robust

00:17:31.029 --> 00:17:32.990
theory based on the behavioral themes we've discussed.

00:17:33.130 --> 00:17:34.650
Okay, I'm listening. Think about the nature of

00:17:34.650 --> 00:17:37.349
cats. They are notoriously independent, highly

00:17:37.349 --> 00:17:39.690
unpredictable, and fiercely curious. They do

00:17:39.690 --> 00:17:41.509
whatever they want, whenever they want. Right.

00:17:41.740 --> 00:17:43.859
They navigate the world entirely on their own

00:17:43.859 --> 00:17:46.420
terms. They constantly slip into hidden spaces,

00:17:46.819 --> 00:17:49.440
they deliberately hide in cardboard boxes, and

00:17:49.440 --> 00:17:51.799
they behave in ways that seem entirely inscrutable

00:17:51.799 --> 00:17:54.059
to human logic. They really are just walking

00:17:54.059 --> 00:17:55.799
superpositions. You never know if they want to

00:17:55.799 --> 00:17:58.160
be pet or if they want to bite you until you

00:17:58.160 --> 00:18:00.380
reach your hand out to measure the state. That

00:18:00.380 --> 00:18:04.940
is exactly it. The pairing of a notoriously unpredictable

00:18:04.940 --> 00:18:08.119
curious animal with a sealed hidden container

00:18:08.119 --> 00:18:12.170
perfectly mirrors human curiosity. The cat represents

00:18:12.170 --> 00:18:15.049
the chaotic, uncontainable, hidden nature of

00:18:15.049 --> 00:18:18.630
reality. And the box? The box, or the bag, represents

00:18:18.630 --> 00:18:21.089
our futile human attempt to put a lid on it,

00:18:21.349 --> 00:18:24.470
to categorize it, and to control it. Wow. Okay,

00:18:24.509 --> 00:18:26.589
this has been an incredibly fun journey. We took

00:18:26.589 --> 00:18:29.470
a single concept from 1930s quantum mechanics,

00:18:29.730 --> 00:18:32.109
a thought experiment designed to mock the absurdity

00:18:32.109 --> 00:18:34.549
of subatomic math, and we watched that one idea

00:18:34.549 --> 00:18:36.509
ripple outward through the decades. It's been

00:18:36.509 --> 00:18:39.549
quite a ride. It morphed into Valeria Gallino's

00:18:39.549 --> 00:18:43.150
unreleased 1993 film, a movie that perfectly

00:18:43.150 --> 00:18:45.109
embodies the thought experiment by remaining

00:18:45.109 --> 00:18:48.029
permanently unseen. It scaled up and down the

00:18:48.029 --> 00:18:50.849
television dial, finding a home in both the adult,

00:18:50.849 --> 00:18:53.630
secretive drama of You -Me -Her and the preschool,

00:18:54.109 --> 00:18:56.609
package -delivering animation of Super Wings.

00:18:56.730 --> 00:18:59.750
And we saw it linguistically adapt across mediums,

00:18:59.890 --> 00:19:02.309
giving a title to Gareth L. Powell's 2008 sci

00:19:02.309 --> 00:19:05.970
-fi short story, Morningwood's 2009 album track,

00:19:06.119 --> 00:19:10.140
Chris Center's 2015 grunge parody song and Chris

00:19:10.140 --> 00:19:13.859
Ferry's 2019 book. The semantic bleaching. The

00:19:13.859 --> 00:19:16.380
signs bleached away, but the emotional resonance

00:19:16.380 --> 00:19:18.940
of the boundary remained. Exactly. And then it

00:19:18.940 --> 00:19:21.039
collided in the interactive space, becoming the

00:19:21.039 --> 00:19:23.059
namesake for Canadian video game developers,

00:19:23.220 --> 00:19:25.859
an RPG maker game, and a trick -taking card game.

00:19:26.240 --> 00:19:27.960
Proving that we don't just want to passively

00:19:27.960 --> 00:19:30.099
look at the box on a screen, we want to manipulate

00:19:30.099 --> 00:19:32.079
the hidden information inside it. We want to

00:19:32.079 --> 00:19:34.440
be the mechanism. Right. Finally connecting all

00:19:34.440 --> 00:19:36.140
the way back to the ancient colloquialism of

00:19:36.140 --> 00:19:38.519
letting the cat out of the bag. It really serves

00:19:38.519 --> 00:19:41.740
as a comprehensive map of how we process the

00:19:41.740 --> 00:19:45.880
unknown. And that leaves us with a final thought

00:19:45.880 --> 00:19:47.680
to ponder as we wrap up today. Well, let's hear

00:19:47.680 --> 00:19:51.299
it. If a simple Wikipedia disambiguation page

00:19:51.299 --> 00:19:53.920
acts as a catalog of all these different cultural

00:19:53.920 --> 00:19:57.599
boxes we put this phrase into, what does it say

00:19:57.599 --> 00:20:01.519
about human nature? We are utterly obsessed with

00:20:01.519 --> 00:20:03.960
containers we cannot see inside. We really are.

00:20:04.019 --> 00:20:06.829
We just can't stand not knowing. Or perhaps it's

00:20:06.829 --> 00:20:09.730
the exact opposite. Perhaps we genuinely love

00:20:09.730 --> 00:20:12.490
not knowing. Next time you encounter a metaphorical

00:20:12.490 --> 00:20:15.569
closed box in your life, or your work, an unread

00:20:15.569 --> 00:20:17.809
email from your boss, a difficult conversation

00:20:17.809 --> 00:20:20.009
you've been putting off, or a creative project

00:20:20.009 --> 00:20:22.390
with a totally unknown outcome, ask yourself

00:20:22.390 --> 00:20:24.490
a question. What's the question? Is it the actual

00:20:24.490 --> 00:20:26.950
contents of the box you are drawn to, or is it

00:20:26.950 --> 00:20:28.950
simply the intoxicating thrill of the mystery

00:20:28.950 --> 00:20:31.950
itself? Because as long as the box remains closed,

00:20:32.370 --> 00:20:34.210
Anything is possible. Just don't let the cat

00:20:34.210 --> 00:20:35.930
out of the bag before you're ready. Thanks for

00:20:35.930 --> 00:20:37.450
joining us on this deep dive. We'll catch you

00:20:37.450 --> 00:20:37.869
next time.
