WEBVTT

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Imagine it's 11 .59 p .m. on New Year's Eve.

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You and your entire executive board are suddenly

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escorted out of the corporate headquarters by

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security. You're completely fired. Wow. Just

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out on the street. Yeah, exactly. The company

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refuses to issue a press release explaining why

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there's no severance package discussed and there

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is absolutely no gentle transition period. None

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at all. In the normal corporate world, your career

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is... unequivocally over. But in the, you know,

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the neon lit, beautifully chaotic world of Japanese

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professional wrestling, you just became the most

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dangerous, highly valued commodity on the open

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market. Oh, absolutely. Because danger, especially

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the unexplainable kind, it draws money. Right,

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it really does. You stop being a corporate employee

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and immediately become this, like, rogue element

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that audiences will gladly pay a premium to see.

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Well, welcome, you incredibly curious learner,

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to today's Deep Dive. Our mission today is to

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extract the absolute most fascinating insights

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from the Wikipedia page of Japanese professional

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wrestler, Yasushi Tsujimoto. Better known to

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fans by his legendary ring name, Brother Yoshi.

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Exactly. We're stripping away the theatrics today

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to look at the raw mechanics of his career. Because

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even if you don't watch wrestling, this deep

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dive is just a total masterclass in branding.

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Yeah, branding, toxic workplace dynamics, the

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works. Seriously. And the intense psychological

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weight of loyalty. To kind of capture the mood

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for you, I'm shifting our visual backdrop right

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now. We're pulling up this vibrant electric mix

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of neon Tokyo cityscapes intersecting with gritty

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vintage wrestling promotion posters. Oh, I love

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that. Sets the vibe perfectly. Right. It's a

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visual representation of a world where the lines

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between actual human reality and fabricated performance

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are just constantly bleeding into one another.

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So setting the stage here, Yasushi Tsujimoto

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was born in 1982, which makes him 44 years old

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today. Yep. And he doesn't just walk off the

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street and into a wrestling ring. Right. He actually

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starts out with a highly legitimate amateur wrestling

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background. Which is huge in Japan. Exactly.

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He transitions into the professional scene in

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2000, and he's trained by the iconic Ultimo Dragon

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and Jorge Rivera. We're talking about the notoriously

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rigid, grueling Japanese dojo system intersecting

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with Mexican lucha libre philosophy. And that

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foundational training, I mean, it is critical

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to everything that follows in his life. Absolutely.

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Well, the dojo system is designed to completely

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break down an individual's ego. You sweep the

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floors, you cook the meals for the veterans,

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you endure just relentless physical conditioning.

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A military boot camp. Basically, yeah. By the

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time you actually debut, your technical base

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is so deep. ingrained. Having that legitimate

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grappling skill gives him an undeniable physical

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credibility. Which acts as an anchor, right?

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Exactly. It grounds him when the narrative around

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his career gets entirely absurd later on. And

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every great character starts with a struggle

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for identity. So, Tsujimoto debuts in the Toriumon

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Japan promotion, specifically as part of their

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T2P class, under the name Stevie Brother Tsujimoto.

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Okay. In his rookie class, he's ranked second.

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He's roughly tied with another wrestler named

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Masato Yoshino, but both of them are ranked distinctly

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behind the top dog of the class. This highly

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touted prospect named Milano Collection A .T.

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Right. Milano was the golden boy. Yeah. And because

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Milano is the golden boy, management essentially

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lets him call the shots. Milano forces both Tsuji

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Moto and Yoshino to join his faction, which was

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called the Italian Connection. And factions in

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Japanese wrestling operate essentially like feudal

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houses or, you know, modern tech conglomerates.

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They control everything, don't they? Oh, entirely.

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They dictate your merchandise revenue, your travel

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partners, your locker room placement, your whole

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public identity. You literally do not exist outside

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of your faction. Okay, let's unpack this. Yeah.

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Because it's basically the equivalent of a terrible

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corporate rebranding forced on a rebellious employee.

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Oh, completely. Milano decides that Tsujimoto

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needs a new name to fit this fabricated Italian

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theme, right? So he forcibly renames him Yassini.

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Just brutal. Just think about the psychology

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of that. You survive the dojo, you're a highly

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skilled technical athlete, and your new boss

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completely overwrites your identity with a gimmick

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name you absolutely despise. Yeah, that's gonna

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cost some friction. It did. Tsujimoto pushed

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back aggressively. He argued with Milano behind

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the scenes and in front of the crowds, and eventually

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they settled on a tense compromise, which was

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Brother Yosini. What's fascinating here is the

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structural flaw built into this faction from

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day one. Oh, the dynamic between the good guys

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and bad guys. Exactly. Milano and Yoshino were

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positioned as pristine corporate baby faces.

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They were the heroes management wanted the crowd

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to love. Right. But Yosini and his allies within

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the group, specifically guys like Kandari Shuji,

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Baker Yagi, Berlinetta Boxer, they were intrinsically

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wired as heels. Bad guys. Yeah. You cannot put

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traditional rule -breaking heels under the management

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of a white meat baby face without the entire

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psychological structure of the department collapsing.

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It's an organizational nightmare. It's like having

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half your marketing department running a wholesome

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PR campaign while the other half is actively

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trolling your customer base on social media.

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That's a great way to put it. It just doesn't

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work. The tension eventually snaps, and it snaps

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violently. Yasini and Kandori Shuji literally

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shatter the faction by attacking their own leaders,

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Milano and Yoshino, with blue boxes. Which is

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just a brilliant piece of stagecraft. Oh, absolutely.

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They don't just, you know, disagree. They violently

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dismantle the hierarchical structure that management

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placed them in. And this act of rebellion forges

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Tsujimoto's defining career alliance. He permanently

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drops the Yasini name management forced on him

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and finally becomes Brother Yashi. Nice. And

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Kondori Shuji renames himself Shuji Kondo. They

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grab a couple of other frustrated workers, Toru

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Awashi and Shogo Takagi, and they form their

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entirely own group called Haguragundam. So they're

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just completely rogue now. Officially out from

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under management's thumb, building their own

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brand from scratch. But forging your own path

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requires a massive amount of operational capital,

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both literal and metaphorical. Right, you need

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star power. Exactly. Haguragundam starts gaining

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serious traction, but they realize they need

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a marquee name to legitimize the group at the

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top of the card. So what do they do? They bring

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in a highly respected veteran wrestler named

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Masaki Mochizuki to be their new leader. With

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his arrival, the stable goes through a massive

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rebranding. They rename themselves again, Isu.

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I have to say the English translation of that

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name. is quite possibly the coolest thing I've

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ever heard in professional wrestling. It really

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is. It translates roughly to, villains all wear

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the same colors. Such a good aesthetic. It speaks

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to this absolute unified front of rebellion.

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They even add another wrestler, Takuya Shukawara,

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to the mix. But very quickly, a massive ego clash

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erupts between the new veteran leader, Mochizuki,

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and the original founder, Shuji Kondo. Classic

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power struggle. Yeah. They're arguing bitterly

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over who is the true ace. the top revenue generating

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star of the stable. And when push comes to shove,

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the stable looks at the veteran they brought

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in and they look at the guy who actually built

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the house. And they side with the builder. They

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side with Kondo and they kick Mochizuki entirely

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out of the group. That is a fascinating internal

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power struggle. The founding board members essentially

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vote out the veteran CEO they just hired to legitimize

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their startup. Wait, hold on. I'm looking at

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this from a business perspective. Yeah. You don't

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just fire the veteran CEO you just brought in

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to legitimize your company. Yeah. Doesn't kicking

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him out instantly kill their credibility with

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the fans? Not if your entire brand identity is

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built on betrayal and volatility. Oh, I see.

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Right. By turning on Mokuzuki, Ugen Issu proved

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they were genuinely unpredictable. They signaled

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to the audience that no one was safe, not even

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their own leadership. That's bold. It is. And

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that level of internal ruthlessness actually

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amplifies a heel faction's heat with the crowd.

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Well, here's where it gets really interesting.

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Because the fallout from this ruthless branding

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doesn't stay confined to a storyline. It bleeds

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into reality in a way that is genuinely jarring.

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Oh, yeah. The purge. According to the source

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material, on December 31st, 2004, New Year's

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Eve, all five members of Agony Sue are completely

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fired from the Dragon Gate promotion. All of

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them. Just gone. The stated reason. Controversial

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and mostly unexplained reasons. The wrestling

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dirt sheets absolutely exploded. I mean, think

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about it. A promotion firing its top -drawing

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heel faction entirely unannounced on a major

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holiday with zero PR spin. I have to challenge

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the logic of what happens next, though. If you're

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a rival promotion, why on earth are you hiring

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guys who are just violently fired for unexplained

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reasons? It seems like an immense liability.

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Normally, yes. But you have to look at the Ronin

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rebrand as a business concept. OK, lay that out

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for me. In the Japanese wrestling industry, unexplained

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controversy is a bizarre kind of currency. If

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you're fired for a mundane reason, like showing

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up late or declining skills, you fade away. Right,

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you're just washed up. Exactly. But if you're

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fired as a collective unit under a shroud of

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absolute mystery, you instantly become a Ronin.

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You're a masterless samurai. Oh, wow. Fans want

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to know what you did, and more importantly, they

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want to see what you're going to do next. Rival

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promotions will gladly absorb that liability

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because that mystery translates directly into

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ticket sales. Which explains exactly how they

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leverage that infamy perfectly. Tsujimoto and

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Kondo don't issue apologies. They don't rebrand.

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They pack up their proverbial blue boxes and

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they immediately resurface in all Japan Pro Wrestling

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as part of a stable called the Voodoo Murders.

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They just took their highly toxic villainous

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brand to a legacy market and instantly became

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top tier attractions. Just incredible maneuvering.

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But, you know, surviving a mass firing alongside

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your primary business partner definitely hardens

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the alliance. But the grueling travel schedule,

00:10:11.399 --> 00:10:14.019
the physical toll and the constant pressure to

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maintain that heel heat, it eventually fractures

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even the tightest alliances. Yeah and we track

00:10:18.940 --> 00:10:21.320
Tsujimoto into these newer alternative promotions

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called Dragon Door and El Dorado. And it's here

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in El Dorado that he finally splits from Shuji

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Kondo for the very first time since their early

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days in the Italian connection. A massive shift

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for him. Huge! They dissolve their partnership

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and go their separate ways. When I was reading

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the sources, the psychology of his reinvention

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after this split absolutely floored me. The moment

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he leaves the corporate structure and his primary

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partner, his entire in -ring philosophy shifts.

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It totally does. He immediately reverts to his

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oldest, purest roots. He goes back to using the

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law of style, of wrestling, leaning heavily on

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that amateur background. Right. And he forms

00:10:57.269 --> 00:11:00.070
a brand new stable with a very aggressively granded

00:11:00.070 --> 00:11:03.970
name. The Nanking Fucking Wrestling Team. Quite

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a name. Seriously. But he doesn't form it with

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other established stars. He forms it alongside

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Masaki Okimoto and Yuji Hino, who are his actual

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wrestling teammates from high school. That's

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such a telling detail. Isn't it deeply psychological?

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The moment he leaves his best friend, his defining

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business partner, it's terrifying. So what does

00:11:24.259 --> 00:11:27.409
he do? He retreats to ultimate safety. He surrounds

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himself with his childhood friend and reverts

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to the exact grappling style he learned before

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the industry ever told him he had to be a villain.

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It is. And to truly understand how drastic that

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retreat is, we need to look at the mechanics

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of the loft style. Break that down for us. So

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Lave is a Mexican style of grappling. It's built

00:11:44.090 --> 00:11:46.809
around intricate pretzel -like joint locks and

00:11:46.809 --> 00:11:49.490
complex submission geometry. Now the Japanese

00:11:49.490 --> 00:11:52.090
wrestling scene is mostly dominated by strong

00:11:52.090 --> 00:11:55.750
style blistering strikes, heavy suplexes, sheer

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physical force. Right, very punishing. Yeah.

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Bringing Lave into that environment completely

00:12:00.620 --> 00:12:03.200
changes the physical geometry of the match. It

00:12:03.200 --> 00:12:06.039
grounds the high -impact violence into a cerebral,

00:12:06.440 --> 00:12:09.059
technical chess match. By returning to Lave,

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Tsujimoto is essentially putting up a highly

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complex technical shield around himself. But

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the wrestling industry is incredibly unforgiving

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when it comes to vulnerability. Very true. The

00:12:18.340 --> 00:12:20.600
brutal irony of this era is that he eventually

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ends up in a high -stakes match against his old

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partner, Shuji Kondo. The stipulation of this

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match dictates that the loser is forced to completely

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disband their faction. Oh, man. And Sujimoto

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loses. His childhood reunion, his safe haven,

00:12:34.860 --> 00:12:37.440
is forcibly shut down by the very monster he

00:12:37.440 --> 00:12:39.899
spent his entire career building alliances with.

00:12:40.200 --> 00:12:42.679
It's genuinely Shakespearean. And the physical

00:12:42.679 --> 00:12:45.039
and emotional toll of that narrative collapse?

00:12:45.200 --> 00:12:47.639
Well, it pushes him entirely out of the professional

00:12:47.639 --> 00:12:50.179
wrestling bubble. Yeah. Shortly after, in February

00:12:50.179 --> 00:12:53.360
2009, he formally retires from professional wrestling.

00:12:53.559 --> 00:12:55.700
Though there's a really interesting detour before

00:12:55.700 --> 00:12:57.960
that. Right, the MMA fight. Before that retirement,

00:12:58.139 --> 00:13:00.379
he took a detour that I think provides a massive

00:13:00.379 --> 00:13:03.100
reality check regarding the physical toll of

00:13:03.100 --> 00:13:06.340
this lifestyle. In August 2007, he stepped out

00:13:06.340 --> 00:13:08.840
of the scripted world and took a legitimate mixed

00:13:08.840 --> 00:13:11.379
martial arts match for the Heat promotion. Heat

00:13:11.379 --> 00:13:14.740
4. Against a trained fighter named Takasuke Kume.

00:13:14.909 --> 00:13:18.490
Why would a pro wrestler in 2000s Japan step

00:13:18.490 --> 00:13:21.450
into an MMA cage? It requires understanding the

00:13:21.450 --> 00:13:23.870
immense cultural oppression of that era. There

00:13:23.870 --> 00:13:26.730
was a pervasive philosophy called Inokism infecting

00:13:26.730 --> 00:13:29.370
the industry. Inokism? Yeah, named after Antonio

00:13:29.370 --> 00:13:32.200
Inoki. Promoters and fans demanded that professional

00:13:32.200 --> 00:13:34.379
wrestlers prove they were legitimate tough guys

00:13:34.379 --> 00:13:37.580
in actual unscripted combat. So Tsujimoto wasn't

00:13:37.580 --> 00:13:39.700
just taking a detour. He was trying to validate

00:13:39.700 --> 00:13:42.220
his physical credibility in a highly dangerous

00:13:42.220 --> 00:13:44.799
arena. And the result was a harsh wake up call.

00:13:45.379 --> 00:13:49.159
He lost. He was submitted via a rear naked choke

00:13:49.159 --> 00:13:51.860
at three minutes and seven seconds into the second

00:13:51.860 --> 00:13:54.000
round. If we connect this to the bigger picture,

00:13:54.139 --> 00:13:57.200
that single MMA fight is a profound moment of

00:13:57.200 --> 00:13:59.740
contrast. How so? In professional wrestling,

00:14:00.019 --> 00:14:03.039
loyalty, betrayal, wins and losses, they're all

00:14:03.039 --> 00:14:06.480
negotiated. A faction disbanding hurts emotionally,

00:14:06.720 --> 00:14:09.580
but the narrative is controlled. An MMA cage

00:14:09.580 --> 00:14:12.940
is an entirely unforgiving, unscripted reality.

00:14:13.159 --> 00:14:15.700
It's just raw violence. Exactly. A reenactment

00:14:15.700 --> 00:14:17.940
choke does not care about your character's elaborate

00:14:17.940 --> 00:14:20.059
backstory, your faction's merchandise sales,

00:14:20.059 --> 00:14:22.820
or your legacy as a man. masterless samurai.

00:14:23.080 --> 00:14:25.379
It operates on pure physics, cutting off the

00:14:25.379 --> 00:14:28.059
blood supply to your brain. It highlights the

00:14:28.059 --> 00:14:30.720
immense physical jeopardy these performers place

00:14:30.720 --> 00:14:32.860
themselves in trying to bridge the gap between

00:14:32.860 --> 00:14:35.500
scripted villain and legitimate combat athlete.

00:14:35.740 --> 00:14:37.559
It just completely strips away all the mythology.

00:14:37.840 --> 00:14:39.299
But you know, as anyone who follows this industry

00:14:39.299 --> 00:14:41.679
knows, retirement is rarely a permanent state

00:14:41.679 --> 00:14:44.379
of being. Definitely not. Retirement in professional

00:14:44.379 --> 00:14:46.399
wrestling is usually just an extended period

00:14:46.399 --> 00:14:49.059
to let your surgically repaired knees heal before

00:14:49.059 --> 00:14:51.840
the audience demands your return. So what does

00:14:51.840 --> 00:14:55.580
this all mean? How does a masterless samurai,

00:14:56.279 --> 00:14:59.799
a guy who has been fired on New Year's Eve, betrayed

00:14:59.799 --> 00:15:02.580
by his best friend, choked out in a cage, and

00:15:02.580 --> 00:15:05.240
forced into retirement, orchestrate his final

00:15:05.240 --> 00:15:07.960
act? He engineers the art of the comeback. Yes.

00:15:08.279 --> 00:15:10.720
In December 2012, he makes a special appearance

00:15:10.720 --> 00:15:14.220
for a promotion called Diamond Ring. Then in

00:15:14.220 --> 00:15:17.080
February 2013, he fully resurrects his career.

00:15:17.240 --> 00:15:20.039
He reforms the Voodoo Murders, that exact stable

00:15:20.039 --> 00:15:22.799
he joined right after the mass purge. But this

00:15:22.799 --> 00:15:24.700
time, he's positioned as the outright leader

00:15:24.700 --> 00:15:27.039
of the entire group. He finally ascends to the

00:15:27.039 --> 00:15:29.139
top of the corporate ladder that he helped construct

00:15:29.139 --> 00:15:31.899
years prior. He goes from the rogue liability

00:15:31.899 --> 00:15:34.340
to the commanding executive. But the moment that

00:15:34.340 --> 00:15:36.259
actually gave me chills, reading through the

00:15:36.259 --> 00:15:39.480
sources, happened on February 4, 2016. Oh, the

00:15:39.480 --> 00:15:42.480
Dragon Gate return. Yes. Exactly 11 years after

00:15:42.480 --> 00:15:44.700
that controversial, unexplained mass firing on

00:15:44.700 --> 00:15:46.860
New Year's Eve. Tujimoto walks back through the

00:15:46.860 --> 00:15:49.399
doors of Dragon Gate. Eleven years of a bitter

00:15:49.399 --> 00:15:52.039
grudge finally settled. And who does he reunite

00:15:52.039 --> 00:15:55.460
with? Masato Yoshino, the very same guy he was

00:15:55.460 --> 00:15:58.879
tied with in his rookie class, the pristine babyface

00:15:58.879 --> 00:16:01.899
he attacked with a blue box to kickstart his

00:16:01.899 --> 00:16:05.659
entire rebellion all those years ago. It is a

00:16:05.659 --> 00:16:08.940
stunning full circle narrative resolution. It

00:16:08.940 --> 00:16:11.620
demonstrates that in this industry, time heals

00:16:11.620 --> 00:16:14.899
all wounds, provided those wounds can be leveraged

00:16:14.899 --> 00:16:17.629
to draw a massive paying audience. So true. But

00:16:17.629 --> 00:16:19.769
looking at the entirety of his career achievements,

00:16:19.909 --> 00:16:22.610
there's one detail, almost a mystical footnote,

00:16:22.850 --> 00:16:25.830
that demands analysis. If you look at his championship

00:16:25.830 --> 00:16:28.970
resume, he is a two -time winner of the UWA World

00:16:28.970 --> 00:16:30.610
Trios Championship. I saw that in the notes.

00:16:30.690 --> 00:16:33.090
It sounds like a standard prestigious accolade

00:16:33.090 --> 00:16:35.090
until you actually look at the operational dates

00:16:35.090 --> 00:16:37.389
of the organization. Right. The Universal Wrestling

00:16:37.389 --> 00:16:40.149
Association, the UWA, officially closed its doors

00:16:40.149 --> 00:16:43.169
and ceased corporate operations in 1995. The

00:16:43.169 --> 00:16:45.840
company did not exist. Wait, what? Yeah, yet

00:16:45.840 --> 00:16:47.960
Tsujimoto was winning their championships over

00:16:47.960 --> 00:16:51.080
a decade later. This raises an important question

00:16:51.080 --> 00:16:53.899
about the nature of legacy. These championships,

00:16:54.039 --> 00:16:56.279
much like the Voodoo Murders faction itself,

00:16:56.740 --> 00:16:59.059
take on a life entirely independent of their

00:16:59.059 --> 00:17:01.340
creators. I'm struggling to understand how a

00:17:01.340 --> 00:17:04.599
defunct company's title carries any weight. Is

00:17:04.599 --> 00:17:06.940
it just a prop at that point? Think of it exactly

00:17:06.940 --> 00:17:09.220
like a breakaway republic continuing to print

00:17:09.220 --> 00:17:12.099
its own currency. OK, I'm cracking. The central

00:17:12.099 --> 00:17:14.500
bank that originally minted the money collapsed

00:17:14.500 --> 00:17:18.259
in 1995. But because the citizens in this case,

00:17:18.579 --> 00:17:20.920
the highly invested wrestling fans and the performers

00:17:20.920 --> 00:17:23.599
themselves still genuinely believe the paper

00:17:23.599 --> 00:17:26.980
has intrinsic value, it remains a fully functioning

00:17:26.980 --> 00:17:29.960
economy of prestige. That is fascinating. The

00:17:29.960 --> 00:17:32.660
belt becomes a mythological artifact. Wrestlers

00:17:32.660 --> 00:17:35.220
continue to bleed over it long after the kingdom

00:17:35.220 --> 00:17:37.480
that forged it has turned to dust. It is the

00:17:37.480 --> 00:17:40.519
ultimate testament to branding. If you convince

00:17:40.519 --> 00:17:43.400
the audience the power is real, the power becomes

00:17:43.400 --> 00:17:45.460
real. Exactly. To bring this all together for

00:17:45.460 --> 00:17:47.539
you listening, what we've extracted from the

00:17:47.539 --> 00:17:50.799
complex, chaotic life of Brother Yashi is the

00:17:50.799 --> 00:17:54.119
power of the Ronan rebrand. The most compelling

00:17:54.119 --> 00:17:56.960
careers are rarely linear climbs up a predictable

00:17:56.960 --> 00:17:59.380
ladder. They're really not. They're defined by

00:17:59.380 --> 00:18:02.180
the alliances you build, the organizational structures

00:18:02.180 --> 00:18:04.619
you are willing to violently dismantle, and your

00:18:04.619 --> 00:18:07.299
ability to relentlessly reinvent yourself when

00:18:07.299 --> 00:18:09.529
management tells you your career is over. It

00:18:09.529 --> 00:18:12.069
leaves us with a deeply lingering question to

00:18:12.069 --> 00:18:14.609
ponder, however. Lay it on us. When a promotion

00:18:14.609 --> 00:18:17.089
fires its top group of villains right on New

00:18:17.089 --> 00:18:20.309
Year's Eve for real life unexplained reasons,

00:18:21.150 --> 00:18:23.690
does the boundary between the fabricated toxic

00:18:23.690 --> 00:18:27.529
heel character and the actual human being permanently

00:18:27.529 --> 00:18:30.539
blur? That's heavy. If your entire professional

00:18:30.539 --> 00:18:33.059
existence demands that you act as a ruthless,

00:18:33.420 --> 00:18:36.500
unpredictable rogue, how much of that fabricated

00:18:36.500 --> 00:18:39.740
toxicity bleeds into your actual psychology when

00:18:39.740 --> 00:18:42.200
the arena lights finally go dark? You don't just

00:18:42.200 --> 00:18:44.579
put the villain's nameplate on your door. Eventually,

00:18:44.700 --> 00:18:46.940
the nameplate dictates who you become. Thank

00:18:46.940 --> 00:18:48.779
you so much for joining us on this deep dive.

00:18:49.059 --> 00:18:50.980
Keep questioning the rigid narratives around

00:18:50.980 --> 00:18:53.039
you. Keep looking for the mechanical truth behind

00:18:53.039 --> 00:18:55.460
the performance, and we will catch you next time.
