WEBVTT

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Welcome to the deep dive. We are really thrilled

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to have you with us today. Absolutely. Thanks

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for joining us. Our mission on this show is always

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the same. We take a stack of source material,

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extract the most crucial nuggets of knowledge,

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and give you the ultimate shortcut to being well

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-informed. Right, skipping the boring parts.

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Exactly. And today, we're pulling from a pretty

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comprehensive overview on the concept and the

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history of rationing. Which is a much bigger

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topic than it sounds. It really is. I mean, I

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know what you're probably thinking. When you

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hear the word rationing, your mind instantly

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jumps to dusty World War II ration books, right?

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Yeah. Or Victory Gardens. Right. Victory Gardens.

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Or maybe long lines for a bag of sugar. But we're

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going to show you that rationing is actually

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a hidden mechanic of everyday life. It's everywhere.

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It dictates so much of the world around you,

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from your summer trip to an amusement park to

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the way global health care systems operate. You

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want the deep knowledge without feeling overwhelmed

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by an encyclopedia. And, well, that's exactly

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what we're delivering today. Exactly. We're going

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to approach this systematically. First, we explore

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the underlying economic mechanisms of rationing,

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you know, the invisible gears that actually make

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it work. The economics of it. Right. And from

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there, we'll trace its rather grim and starkly

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unequal history through military sieges and the

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world wars. Some of that history is pretty intense.

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It is. Then we'll shift gears into some truly

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surprising peacetime implementations, like...

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historical alcohol rationing, for instance. Oh,

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that part is wild. And finally, we'll examine

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modern -day applications including carbon emissions

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and health care. By the end of this conversation,

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you're going to see your daily routines in a

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completely different light. Okay, let's unpack

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this. Let's start with the absolute basics. What

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exactly are we talking about when we say something

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is being rationed? At its core, rationing is

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the controlled distribution of resources, goods,

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or services, especially when they're scarce.

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Economically speaking, authorities usually implement

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it to keep the price of a good below the market

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clearing rate. The market clearing rate. So normally,

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the market just handles scarcity by pricing people

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out. Precisely. The price shoots up until demand

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drops to meet the limited supply. Rationing steps

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in to artificially cap that. Right, which brings

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up this massive economic dilemma. price rationing

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versus non -price rationing. The classic trade

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-off. Yeah. Because when things get scarce, high

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prices technically do a great job of reducing

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waste, and they incentivize companies to produce

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more of whatever's missing. But there's a huge

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catch. The glaring problem is that high prices

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make basic necessities completely unaffordable

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for the poorest people in a society. Exactly.

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They just get priced out of survival. So governments

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step in. But here is the part that will really

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give you an aha moment. Rationing isn't just

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governments handing out stamp books. We deal

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with non -price rationing every single day. We

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really do. Think about standing in a massive

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queue at an amusement park. That is a perfect

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example. You pay to get into the park, but you

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don't pay for the individual rides. Exactly.

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Because the roller coaster is technically free

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at the point of access. The demand is huge. So

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how is your access restricted? By time. By time.

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Waiting in that two hour line in the hot sun

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is a literal form of non -price rationing. Or

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think about sitting in horrible rush hour traffic.

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Oh man, the worst. Because the highway doesn't

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have a toll, meaning access isn't rationed by

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price. It's rationed by a first -come, first

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-served queuing process. Traffic congestion is

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literally rationing in action. Yeah, it makes

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total sense. And whether we're talking about

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a frustrating traffic jam or a wartime food shortage,

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there's an inevitable backlash to these systems.

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Whenever authorities introduce strict rationing,

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they almost always have to battle a black market.

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Because people try to bypass the restrictions.

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Naturally, even though rationing systems are

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often the absolute only viable option to ensure

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a society survives a severe shortage, they're

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deeply unpopular. Because nobody likes being

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told what they can't have. By definition, they

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enforce limits on individual consumption. People

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resent it. That resentment makes a lot of sense,

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especially when we look at the historical origins.

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Going back to early military sieges, rationing

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wasn't about ensuring everyone got a fair share.

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Not at all. Or protecting the vulnerable. It

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actually reflected brutal, stark social hierarchies.

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It was incredibly inequitable. Take the 1857

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Siege of Lucknow during the Indian Rebellion.

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In that siege, women were only given three quarters

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of a man's food ration. And children received

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a mere half. Half. It's just so... You see that

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same stark inequality later during the 1900 Siege

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of Ladysmith in the Boer War. White adults were

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allocated the exact same food rations as the

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soldiers defending the town. But... Indian and

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black people trapped in that exact same siege

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received significantly smaller portions. It's

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a grim reality. The distribution of life -saving

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calories was entirely dependent on your race

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and your social standing. It was a very dark

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period for how these systems were managed. It

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wasn't until the First World War that we saw

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the implementation of what we'd call modern rationing

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systems. Germany was the first to introduce it

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in 1914. Largely because they were suffering

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severely from British naval blockades. Britain,

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on the other hand, actually kept its sea lanes

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open for food imports and didn't suffer those

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same initial shortages. But late in the war,

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panic buying set in. Human nature took over.

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Yeah, the British public got scared, which forced

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the government to introduce ration books in 1918

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for basic staples. Meat. Butter. Sugar. What's

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fascinating here is the counterintuitive result

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of that British rationing program. You'd assume

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that restricting food intake during a devastating

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war would naturally damage public health. Right.

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You'd think people would be starving. But it

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actually benefited the overall health of the

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country. Because it forced a leveling of consumption.

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Right. Precisely. Because essential foodstuffs

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were evenly distributed across the board, the

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poorest members of society suddenly had guaranteed

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access to basic nutrition, nutrition that they

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couldn't afford in a normal free market. That's

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incredible. The national average caloric intake

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only dropped by 3 % and protein intake by 6%.

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So it was a marginal sacrifice for the wealthy

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elite. But a massive nutritional upgrade for

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the working poor. And that realization fundamentally

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changed how rationing was handled when World

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War II broke out. This is where it gets highly

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scientific. Two pioneers at the University of

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Cambridge, Elsie Witteson and Robert McCance,

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decided to put rationing on a strict mathematical

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basis. They were brilliant. In 1939, to prove

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that Britons could survive, if German U -boats

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completely blockaded their food imports. These

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two scientists essentially used themselves as

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guinea pigs. They didn't just sit in a lab either.

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They simulated the strenuous, grueling physical

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labor that the public would have to perform during

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wartime. Like what? cycling miles into the mountains

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and actively working the land. And they did all

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of this while eating a severely limited diet

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based entirely on what could be produced domestically

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within the UK. Mostly potatoes and cabbage, right?

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Potatoes, cabbage, and domestic wheat. That was

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pretty much it. And they proved it was survivable.

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Their health and performance remained solid after

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three months on this intense regime. It was a

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groundbreaking experiment. Because of Witteson

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and McCants, the government started mandating

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the addition of vitamins and minerals to food.

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They added calcium to bread, for example. And

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just like in the First World War, the result

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was staggering. Despite the trauma of World War

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II, infant mortality in the UK actually declined.

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And life expectancy rose. It's wild. But life

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on the home front definitely had some strange

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quirks. In the UK, while meat and sugar were

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strictly restricted, fresh vegetables weren't.

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Which sparked the famous Dig for Victory campaign.

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Right, where everyone was encouraged to grow

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their own gardens. Also, shockingly, bread wasn't

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rationed during the war in the UK. Though they

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did force bakeries to produce the national loaf.

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Oh, the infamous gray mush. It was universally

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hated. Yeah, it was a wholemeal bread that housewives

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absolutely despised because it was soggy, gray,

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and apparently caused all sorts of digestive

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complaints. It's a great contrast to the American

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experience on the home front. In the United States,

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the system was rolled out through completely

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different channels. Right, the U .S. handled

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it uniquely. American civilians received their

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first ration books, the so -called sugar book,

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in May of 1942, but it wasn't distributed by

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military personnel. Who handed it out? It was

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handed out by over a hundred thousand school

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teachers and parent -teacher associations. Wow.

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And the restrictions hit American culture in

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very specific ways. Gasoline rationing was implemented

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and it was so incredibly strict that the government

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banned all forms of auto racing entirely. Even

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the big ones. Even the Indianapolis 500 was shut

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down just to conserve fuel and rubber for the

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war effort. As fascinating as those home front

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adjustments are, we have to look at the tragic

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extreme of World War II rationing as well. We

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do. We need to look at the Soviet Union, specifically

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the siege of Leningrad. The numbers are sobering.

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As the siege tightened, daily bread rations for

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workers dropped to just 250 grams. That's so

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little. For everyone else in the city, the ration

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was slashed to a mere 125 grams. To put that

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in perspective for you, 125 grams is about four

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and a half ounces of bread for an entire day.

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It predictably resulted in mass starvation. We

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have the diary of an 11 year old girl named Tanya

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Savicheva who lived through the siege. Her diary

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is heartbreaking. She kept a written record as

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her sister, her grandmother, her brother, two

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uncles, and finally her mother all died of starvation.

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Just awful. Her final diary entries simply read,

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Savychevs died. Everyone died. Only Tanya is

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left. And she didn't survive either, did she?

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No. She tragically passed away from intestinal

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tuberculosis shortly after the siege ended. It's

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a stark reminder that while rationing can be

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an administrative tool or an inconvenience in

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some contexts, in others, it's a brutal arithmetic

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of survival. The Leningrad Diary really strips

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away the economics and shows rationing as most

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desperate, which makes it all the more jarring

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when you realize that strict rationing isn't

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always confined to active war zones. That's a

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really important point. Here's where it gets

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really interesting. Rationing often gets significantly

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stricter after a war ends. It's a pattern that

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catches a lot of people off guard. Right. Remember

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that mushy national loaf of bread in the UK that

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wasn't rationed during the fighting? Yep. Well,

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bread and potatoes were actually rationed in

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Britain after World War II. Fuel rationing didn't

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end there until 1950. And food rationing wasn't

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fully abolished until 1954. Almost 10 years later.

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That's nearly a decade after the peace treaties

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were signed. And it wasn't just the UK. Look

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at Israel. From 1949 to 1959, the country operated

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under a strict austerity regime. Citizens were

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limited to a 2800 calorie daily diet. Utilizing

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food coupons for basics like oil, sugar, and

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margarine just to stabilize their newly formed

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devastated economy. But peacetime rationing isn't

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always about food and fuel shortages from a battered

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economy. Sometimes it's about social engineering.

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Oh, this is the Swedish alcohol thing. Exactly.

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Take the highly bureaucratic system used in Sweden.

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Sweden, Finland, and Estonia to ration alcohol.

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The BRAT system. This is one of the strangest

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historical footnotes. Citizens were issued these

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specific little booklets in Sweden. It was called

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a motbok. A stamp book for drinking. Every time

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you bought alcohol, a stamp was added to your

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book. Once you hit your monthly limit, you were

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cut off until the next month. But the wild part

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is how the rations were calculated. It wasn't

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equal at all. No, it wasn't an equal share for

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everyone. Your alcohol allowance was based on

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your gender, your wealth, and your social status.

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If you were unemployed or on welfare, you were

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legally not allowed to buy any alcohol at all.

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And the gender disparity was severe. Because

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the Mottbach was distributed per household rather

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than per individual, wives were forced to share

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their husbands allowance. Which, in practice,

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meant the wives effectively received no alcohol

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ration of their own. It weaponized bureaucracy

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to enforce moral codes. Naturally, people immediately

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found loopholes. Because they couldn't just buy

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more alcohol at the store, citizens who wanted

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to drink more would actually take strangers out

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to dinner. They'd pay for the stranger's meal.

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On the condition that the stranger would order

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alcohol, drink it, and take the stamp penalty

00:12:38.200 --> 00:12:41.000
in their own Mottbach. It's a perfect example

00:12:41.000 --> 00:12:42.759
of what you mentioned earlier. Wherever there's

00:12:42.759 --> 00:12:45.899
a rationing system, humans will inevitably invent

00:12:45.899 --> 00:12:48.940
a gray market to get around it. It's just human

00:12:48.940 --> 00:12:51.419
nature. And while the brat system sounds like

00:12:51.480 --> 00:12:54.580
quirky history, we have to recognize that peacetime

00:12:54.580 --> 00:12:58.019
rationing is very much a modern reality. Many

00:12:58.019 --> 00:13:01.399
of you might remember the 1973 oil crisis where

00:13:01.399 --> 00:13:03.919
the United States introduced odd even rationing.

00:13:04.009 --> 00:13:06.610
meaning you could only buy gas on certain days

00:13:06.610 --> 00:13:08.730
depending on the last digit of your license plate.

00:13:08.850 --> 00:13:11.549
And then there's Cuba. Their system is incredibly

00:13:11.549 --> 00:13:13.950
complex and constantly shifting. They've had

00:13:13.950 --> 00:13:16.149
rationing for a long time. They enacted basic

00:13:16.149 --> 00:13:18.950
goods rationing in 1991 after the collapse of

00:13:18.950 --> 00:13:21.470
the Soviet Union, which had been heavily subsidizing

00:13:21.470 --> 00:13:24.389
their economy. By the early 2000s, they shifted

00:13:24.389 --> 00:13:27.889
to a unique dual market system. A liberated system,

00:13:27.889 --> 00:13:30.830
they call it. Exactly. Citizens used ration coupons

00:13:30.830 --> 00:13:34.019
to buy a specific amount of goods at deeply subsidized

00:13:34.019 --> 00:13:36.600
prices. But they could also buy more of those

00:13:36.600 --> 00:13:39.039
same goods at regular, much higher market prices.

00:13:39.480 --> 00:13:41.419
But economic realities forced their hand again.

00:13:42.000 --> 00:13:44.539
In 2019, due to strict U .S. sanctions and the

00:13:44.539 --> 00:13:46.820
collapse of oil shipments from Venezuela, Cuba

00:13:46.820 --> 00:13:49.980
had to reintroduce a classical, strict, limiting

00:13:49.980 --> 00:13:53.279
rationing system. In fact, as of 2024, peacetime

00:13:53.279 --> 00:13:55.580
food rationing is still actively in effect in

00:13:55.580 --> 00:13:58.200
both Cuba and North Korea. It's not just long

00:13:58.200 --> 00:14:01.029
-term economic shifts either. Acute climate and

00:14:01.029 --> 00:14:03.370
economic crises trigger rationing all the time

00:14:03.370 --> 00:14:06.450
today. We see it constantly. In 2012, after Hurricane

00:14:06.450 --> 00:14:09.590
Sandy, gas was rationed in New York and New Jersey.

00:14:10.549 --> 00:14:14.389
From 2015 to 2019, California had mandatory water

00:14:14.389 --> 00:14:17.309
use restrictions due to severe droughts. Venezuela

00:14:17.309 --> 00:14:20.110
in 2019. Right, they had to implement a 30 -day

00:14:20.110 --> 00:14:23.570
electricity rationing regime. And in 2021, Sri

00:14:23.570 --> 00:14:26.009
Lanka faced an economic crisis so severe, they

00:14:26.009 --> 00:14:27.990
literally had to bring in the military to ration

00:14:27.990 --> 00:14:30.070
essential food supplies. Which brings us to a

00:14:30.070 --> 00:14:32.230
critical part of our discussion. Rationing isn't

00:14:32.230 --> 00:14:34.830
just about the past or distant countries. It's

00:14:34.830 --> 00:14:37.070
actively shaving our present and our future on

00:14:37.070 --> 00:14:39.889
a global scale. How so? Consider international

00:14:39.889 --> 00:14:43.200
refugee aid. Agencies like the World Food Program

00:14:43.200 --> 00:14:46.559
operate on a strict rationing basis. They have

00:14:46.559 --> 00:14:50.379
a target allocation of 2 ,100 calories per person

00:14:50.379 --> 00:14:53.519
per day for refugees. The grim reality of that

00:14:53.519 --> 00:14:55.879
2 ,100 calorie target is that it's an absolute

00:14:55.879 --> 00:14:58.279
bare minimum and in places like the camps in

00:14:58.279 --> 00:15:01.110
Kenya. frequently can't even hit that. Exactly.

00:15:01.289 --> 00:15:03.409
The logistics of supplying those calories in

00:15:03.409 --> 00:15:06.289
crisis zones means that minimum standard is often

00:15:06.289 --> 00:15:09.070
aspirational. That's enough to hear. It is. But

00:15:09.070 --> 00:15:10.889
we should push even further out of our comfort

00:15:10.889 --> 00:15:13.149
zone to look at how rationing affects us right

00:15:13.149 --> 00:15:15.389
now in systems we might not even recognize as

00:15:15.389 --> 00:15:17.799
rationing. Let's talk about health care. I think

00:15:17.799 --> 00:15:19.799
a lot of people assume that if you live in a

00:15:19.799 --> 00:15:21.820
wealthy, developed nation, you aren't dealing

00:15:21.820 --> 00:15:24.559
with healthcare rationing. But that preconception

00:15:24.559 --> 00:15:27.700
is entirely false. Healthcare is rationed absolutely

00:15:27.700 --> 00:15:30.000
everywhere. Because the demand is basically infinite,

00:15:30.179 --> 00:15:32.600
right? Precisely. As the British Royal Commission

00:15:32.600 --> 00:15:34.899
on the National Health Service noted way back

00:15:34.899 --> 00:15:38.220
in 1979, whatever a society spends on healthcare,

00:15:38.659 --> 00:15:41.440
the demand will always rise to meet and exceed

00:15:41.440 --> 00:15:43.980
it. So it's never enough. The difference is simply

00:15:43.980 --> 00:15:46.450
in how it's rationed. In countries where the

00:15:46.450 --> 00:15:48.649
government provides health care, the rationing

00:15:48.649 --> 00:15:51.970
is explicit. There are wait lists or certain

00:15:51.970 --> 00:15:54.110
experimental treatments are simply not covered

00:15:54.110 --> 00:15:56.570
by the state. And in places like the United States,

00:15:56.970 --> 00:15:59.690
it's still rationed, but the mechanism is completely

00:15:59.690 --> 00:16:01.529
different. It's rationed by the market. It's

00:16:01.529 --> 00:16:04.669
rationed by a lack of personal funds or by the

00:16:04.669 --> 00:16:06.990
coverage decisions made by private insurance

00:16:06.990 --> 00:16:10.450
companies. The U .S. Supreme Court actually approved

00:16:10.450 --> 00:16:12.950
paying doctors with incentives to ration care.

00:16:13.149 --> 00:16:15.830
They stated there must be some incentive connecting

00:16:15.830 --> 00:16:18.750
physician reward with treatment rationing. And

00:16:18.750 --> 00:16:21.070
then you have physical limits that no amount

00:16:21.070 --> 00:16:24.149
of money or insurance can bypass. A shortage

00:16:24.149 --> 00:16:27.210
of organs for donation naturally forces transplant

00:16:27.210 --> 00:16:28.909
ration. That's a heart limit. It doesn't matter

00:16:28.909 --> 00:16:31.450
how much funding a patient has. If the organ

00:16:31.450 --> 00:16:34.389
isn't there, a board has to decide who gets it

00:16:34.389 --> 00:16:37.769
based on medical viability and need. It's a profound

00:16:37.769 --> 00:16:40.629
realization. And as we look to the future, we're

00:16:40.629 --> 00:16:43.350
seeing proposals for completely new types of

00:16:43.350 --> 00:16:46.730
rationing, specifically carbon rationing. Personal

00:16:46.730 --> 00:16:49.850
carbon trading. Yes, there's a proposed system

00:16:49.850 --> 00:16:52.549
called personal carbon trading. I remember reading

00:16:52.549 --> 00:16:55.309
about this in the source material. How exactly

00:16:55.309 --> 00:16:57.909
would that play out for the average person? Under

00:16:57.909 --> 00:17:00.549
this proposed system, it would be mandatory.

00:17:01.269 --> 00:17:04.309
Every adult individual in a nation would be allocated

00:17:04.309 --> 00:17:07.230
an equal per capita allowance of emissions credits.

00:17:07.890 --> 00:17:09.809
You'd have to surrender these credits every time

00:17:09.809 --> 00:17:12.549
you purchase fuel or electricity. So if I commute

00:17:12.549 --> 00:17:15.990
an hour to work every day in a gas car and use

00:17:15.990 --> 00:17:17.869
up all my credits, but you work from home and

00:17:17.869 --> 00:17:20.230
ride a bike, you'd have surplus credits left

00:17:20.230 --> 00:17:22.569
over. Right. And that's where the trading aspect

00:17:22.569 --> 00:17:25.329
comes in. If you want to emit above your initial

00:17:25.329 --> 00:17:28.529
allocation, you have to buy additional credits

00:17:28.529 --> 00:17:30.710
from someone else. From someone like you. Exactly.

00:17:30.940 --> 00:17:33.500
If you emit below your allocation, you can sell

00:17:33.500 --> 00:17:36.700
your surplus. It essentially turns every individual

00:17:36.700 --> 00:17:39.500
citizen into a carbon broker within a national

00:17:39.500 --> 00:17:41.619
carbon budget. If we connect this to the bigger

00:17:41.619 --> 00:17:44.160
picture... If we connect this to the bigger picture,

00:17:44.500 --> 00:17:46.440
whether we're talking about allocating transplant

00:17:46.440 --> 00:17:48.839
organs, distributing electricity in Venezuela,

00:17:49.339 --> 00:17:52.519
or proposing carbon credits, rationing algorithms

00:17:52.519 --> 00:17:55.480
are essentially trying to solve complex societal

00:17:55.480 --> 00:17:57.559
bankruptcy problems. There's just not enough

00:17:57.559 --> 00:17:59.720
to go around. When there aren't enough resources

00:17:59.720 --> 00:18:02.859
to honor everyone's claim, a society has to decide

00:18:02.859 --> 00:18:06.200
mathematically and morally who gets what. So

00:18:06.200 --> 00:18:08.680
essentially these algorithms are just modern

00:18:08.680 --> 00:18:12.160
society's way of playing God. with a limited

00:18:12.160 --> 00:18:14.980
budget. In a way, yes. We've covered a massive

00:18:14.980 --> 00:18:17.440
amount of ground today. We've seen that rationing

00:18:17.440 --> 00:18:20.859
is far more than a wartime memory. It's a fundamental

00:18:20.859 --> 00:18:23.460
ongoing economic tool for dealing with scarcity.

00:18:23.740 --> 00:18:26.039
It's a constant presence. And more than that,

00:18:26.200 --> 00:18:28.259
it reveals the society's deepest priorities,

00:18:28.599 --> 00:18:31.269
its inequalities, and its true values. So the

00:18:31.269 --> 00:18:33.589
next time you find yourself sitting in standstill

00:18:33.589 --> 00:18:36.089
highway traffic, getting frustrated, you can

00:18:36.089 --> 00:18:38.390
take a deep breath and realize you are actively

00:18:38.390 --> 00:18:41.289
participating in a non -price rationing queue.

00:18:41.650 --> 00:18:43.670
I'd like to leave you with one final detail from

00:18:43.670 --> 00:18:47.210
our sources to ponder on your own. Between 1976

00:18:47.210 --> 00:18:50.609
and 1989, the Polish People's Republic operated

00:18:50.609 --> 00:18:53.619
under a ration card system. But they had a catch.

00:18:53.839 --> 00:18:56.579
They had a unique legal loophole. If a citizen

00:18:56.579 --> 00:18:58.940
wanted to buy more food than their ration stamp

00:18:58.940 --> 00:19:01.400
explicitly allowed, they were legally permitted

00:19:01.400 --> 00:19:03.900
to do so. So they could just bypass it. The catch

00:19:03.900 --> 00:19:06.180
was they simply had to pay two and a half times

00:19:06.180 --> 00:19:09.039
the normal price for that extra food. I encourage

00:19:09.039 --> 00:19:11.519
you to consider that mechanism. Does a system

00:19:11.519 --> 00:19:14.339
like that actually enforce fairness and ensure

00:19:14.339 --> 00:19:17.559
supply, or does it simply transform basic survival

00:19:17.559 --> 00:19:20.859
into a luxury tax for the wealthy? That's a phenomenal

00:19:20.859 --> 00:19:23.140
question to leave off on. Thank you so much for

00:19:23.140 --> 00:19:25.759
joining us on this deep dive. Keep looking closely

00:19:25.759 --> 00:19:27.880
at the world around you. Keep questioning the

00:19:27.880 --> 00:19:30.519
hidden systems governing your daily life, and

00:19:30.519 --> 00:19:31.440
we'll catch you next time.
