WEBVTT

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Welcome to the deep dive. Imagine for a moment

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that you are a kid. OK. Sitting in the bleachers

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of your local arena, you're surrounded by the

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smell of stale popcorn, a spilled beer, and you

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are just cheering at the absolute top of your

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lungs for these larger than life heroes stepping

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through the ropes. It's an intoxicating environment,

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especially when you're young. Exactly. You are

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completely hooked. Now, I want you to imagine

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growing up to actually cross that barricade,

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stepping inside the ring yourself and eventually

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becoming one of the most dominant. iconic villains

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in the entire canadian independent wrestling

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scene yeah that is quite the pivot it really

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is and that is exactly the journey we are taking

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you on today we are exploring the fascinating

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life the grueling career and the undeniable legacy

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of john cosman and if you follow the squared

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circle particularly up in the canadian prairies

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you definitely know him oh absolutely you know

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him by the name that drew massive heat for over

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a decade principal richard pound It really is

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a remarkable story of just pure perseverance

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and reinvention. And to guide us today, the source

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material we are working with is a very comprehensive

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Wikipedia article. It details his life, his championships,

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his decades -long career. It paints a highly

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vivid picture. And, you know, when we think of

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professional wrestling's history, the tendency

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is to immediately focus on the global megastars.

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The guys headlining the massive pay -per -views,

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sure. Exactly. But if you truly want to understand

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the lifeblood of this industry, you really have

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to look at the regional mainstays. The true backbone

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of the business is built on the shoulders of

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workers like John Cosman. The guys carrying the

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territory night after night. Right. These are

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the guys who mentor the green talent and they

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keep that grassroots passion for the sport alive

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when the national cameras aren't rolling. Okay,

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let's unpack this because to understand the principle,

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we really have to start with the fan. Makes sense.

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So John Cosman was born in Regina, Saskatchewan

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on August 28th, 1964. And his origin story starts

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right there in the audience. Just a kid in the

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crowd. Yeah. He grew up going to local house

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shows with his father, just taking in the incredible

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spectacle of it all. And if you have ever sat

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in the crowd and thought to yourself, you know,

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I want to do that. Oh, yeah. You know exactly

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the kind of obsession that starts to take root.

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And that proximity to the local scene. It led

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to a really crucial connection for him. Cosman

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didn't just, you know, buy a ticket and go home.

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Right, he hung around. He embedded himself in

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the local wrestling community. And he eventually

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struck up a very close friendship with Bob Leonard.

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That is a huge name in that era. Absolutely.

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A highly respected wrestling photographer. And

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in the territory days, the boys didn't just let

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anyone into the inner circle. It was a very protected

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business back then. Highly protected. Who you

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knew was really the only way to get a foot in

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the door. And in 1984, Bob Leonard opened that

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door for him. He introduced Cosman to an absolute

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legend, Archie Gouldy. Archie Gouldy, the Mongolian

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stomper himself. Yep. That is, I mean, that is

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not a light introduction. You don't just walk

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into a gym with a guy like that and ask to play

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wrestler. No, you definitely do not. But Cosman,

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he was a big guy. He was six foot zero. build

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at 240 pounds and he was ready to bump he began

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training under gouldy shortly after that introduction

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which had to be intense oh incredibly they worked

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together for six ruling months before cosman

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finally made his professional debut in stampede

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wrestling in that six months of training under

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someone as notoriously tough as gouldy that would

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have been a total trial by fire Our sources note

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his debut in Stampede was in early 1985. Though

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I think some records say it might have been slightly

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earlier. Yeah, some historical records suggest

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he might have actually started taking bookings

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as early as October 1983. But regardless of the

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exact date, once he crossed the ropes, he hit

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the traditional unforgiving wrestling circuit.

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The grind. The real grind. We're talking about

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packing into a car and doing the Maritimes loop

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during the summer with Emile Dupre's Grand Prix

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wrestling. And he wasn't Cosman then, right?

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He was working under the ring named Danny Young.

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Exactly. Danny Young. I just find it so fascinating

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to picture him. paying his dues on those long

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tours, like seven days a week, setting up the

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ring, working a match, tearing it down and driving

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hundreds of miles to the next town. It weeds

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out the people who don't truly love it very quickly.

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Yeah. And he didn't limit himself to just Canada.

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He followed his mentors, Archie Goldie and Leo

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Burke, all the way down to Texas. Right, worked

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for Joe Blanchard. Yeah. So he was getting this

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incredibly diverse, hands -on education, learning

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how to work entirely different crowds in completely

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different territories. Because that is how you

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learn the craft before there were these centralized

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developmental systems we see today. You had to

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work different regions to understand psychology.

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Learn what makes people tick in Texas versus

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Nova Scotia. Precisely. But eventually, he found

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his primary home. For the next five years, Cosman

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worked almost exclusively for Stampede Wrestling

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out of Western Canada. Becoming a real trusted

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mainstay for them. Very trusted. He had a notable,

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very fierce, gritty feud with Kerry Brown during

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that time. And he stayed dedicated to Stampede

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right up until the promotion had to close its

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doors in 1990. And that brings us to a massive,

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really sobering shift in his story. Stampede

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closes in 1990. The bottom falls out. It's devastating

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for the local guys. If you've ever had to pivot

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your career in your late 20s or early 30s, you

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can imagine the weight of this moment. You dedicate

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your entire life to a highly specific physical

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skill, and suddenly the market for it in your

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area just vanishes. And to understand why that

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happened, you really have to look at the macroeconomics

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of wrestling at the time. By 1990, Vince McMahon's

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national expansion had essentially crushed the

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traditional territory system. Yeah, it just couldn't

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compete with the cable TV money. Local promotions

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couldn't compete with the production value of

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national television, period. So when Stampede

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closed, it wasn't just a business shuttering.

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It was an entire regional ecosystem collapsing.

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So what does he do? Cosman retired from the ring.

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He transitioned into civilian life, working as

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a security guard for the next several years.

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Wow. You go from drawing heat in front of packed

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arenas to walking a quiet beat in a uniform.

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The contrast is incredibly stark. It really highlights

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the precarious nature of the independent wrestling

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business. There was absolutely no safety net.

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You have to wonder how much that just ate at

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him on those quiet shifts. Oh, I'm sure it did.

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Because he did try to dip his toes back into

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the business on the training side in 1995. He

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and another worker named Venom spent three months

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training a new crop of talent for the Prairie

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Wrestling Alliance. But that didn't pan out,

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did it? No. The promoter ultimately pulled the

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plug, and the project was scrapped before it

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even got off the ground. It's the constant stop

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-and -start reality of the indie scene. But Cosman

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clearly couldn't shake the bug. By 1997, he starts

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getting involved with Wild West Wrestling when

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they began running towns in Saskatchewan. Shaking

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off the ring rust. Exactly. Here's where it gets

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really interesting because the true turning point

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of his career doesn't happen in a ring at all.

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No, it happens backstage. Right. Backstage at

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a World Wrestling Federation house show in Regina,

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Cosman is hanging out with his old friend Bob

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Leonard, and they're joined behind the curtain

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by actual wrestling royalty Bruce and Owen Hart.

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It's just a fascinating scenario to picture.

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You have this massive corporate WWF machine running

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a show, and off in the corner, these Canadian

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prairie legends are just putting their heads

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together. Brainstorming. Right. They were brainstorming

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a brand new in -ring persona. for Cosman. Something

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distinct that could potentially secure him a

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tryout with the WWF office. They understood that

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being a good hand wasn't enough anymore. You

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needed a gimmick that popped. And what they came

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up with was brilliant. The character of Principal

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Richard Pound. It's so good. But hold on. If

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he had the hearts helping him and he even had

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conversations with Jim Cornette about this concept

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for the WWF, why didn't he just hold out for

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a spot in New York? Why bring the character back

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to the Indies? Because the machine doesn't just

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hand you a spot based on a backstage pitch. A

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tryout is just an opportunity to get looked at.

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Right. You have to prove it works. Exactly. Cosman

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needed a place to actually hone the principal

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character in front of a live crowd. He needed

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reps to figure out the mannerisms, the cadence

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of the promos, how the crowd would react. You

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can't workshop that on national television. That

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makes perfect sense. So in 1999, Bruce Hart reopens

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Stampede Wrestling and Cosman makes his grand

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debut as Principal Richard Pound. And he doesn't

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just debut. No, he dominates. He immediately

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becomes one of the top heels in the territory.

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forms a faction with the absolute perfect name,

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the Honor Roll. It's brilliant. If you think

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about the psychology of an authority figure heel.

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It is incredibly effective. The strict, condescending

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principal figure draws immediate visceral heat

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because it's universally relatable. We all have

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that teacher. Everyone in that crowd has had

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a run -in with a disciplinarian. Cosman wasn't

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just relying on his physical size anymore. He

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was utilizing elite -level psychology. He would

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talk down to the audience, grade his opponents,

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and just use that innate human resentment of

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authority to control the room. It's a masterclass

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in character work, and the promoters recognized

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it because the gold quickly followed the gimmick.

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Oh, absolutely. Let's look at the timeline, because

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the turn of the millennium was an absolute peak

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for him. On November 5th, 1999, he's in a three

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-way dance in Calgary against Tigrecon and Greg

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Pollock. Cosman wins, capturing the Stampede

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British Commonwealth Mid -Heavyweight Championship.

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Which was a big deal. A huge deal. He was the

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first person to hold that title since the original

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promotion closed 10 years prior. Putting a revived

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championship on a new character is a massive

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sign of trust from the booking committee. They

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trusted him to legitimize that belt and carry

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the legacy of the promotion. And he proved them

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right. A few months later, in April of 2000,

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he reaches the top of the mountain. He defeats

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Tatanka to win the Stampede North American Heavyweight

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Championship. What's fascinating here is the

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strategy behind that specific booking. Tatanka

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was a globally recognized television star with

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significant WWF exposure. Everyone knew him.

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Right. So for a regional indie territory like

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Stampede, bringing in a name like Tatanka and

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having your homegrown heel, Principal Pound,

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defeat him, it does something crucial. It elevates

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the local guy. It tells the local audience that

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your champion is on the exact same level as the

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guys they see on cable TV. It legitimizes the

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entire territory. It's the ultimate rub. And

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it kept Cosman hovering right on the edge of

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the global stage. In May of 2001, when the WWF

00:10:53.899 --> 00:10:56.360
was touring Alberta, Cosman was invited backstage

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at Monday Night Raw alongside other Canadian

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indie standouts like Wildman Gary Williams. Exactly.

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Being invited backstage at Raw isn't just a courtesy,

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it's an evaluation. They're sizing you up. Yes.

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And that presence led directly to the WWF bringing

00:11:11.019 --> 00:11:13.879
him down for a formal tryout match in the Washington

00:11:13.879 --> 00:11:16.539
area, Tacoma or Seattle the very next month.

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Wow. Furthermore, his reputation as a standard

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bearer for Stampede was so solid that he was

00:11:22.139 --> 00:11:23.980
chosen to represent the promotion at the fourth

00:11:23.980 --> 00:11:26.720
annual Brian Pillman Memorial Show in Cincinnati,

00:11:26.899 --> 00:11:30.730
Ohio in August of 2001. And that Pillman Memorial

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show, that was a highly respected interpromotional

00:11:33.850 --> 00:11:36.289
event. It brought together workers from all the

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major companies and the top indies. It was a

00:11:38.389 --> 00:11:40.990
big stage. Cosmin wrestled East Coast Wrestling

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Association veteran J .R. Ryder on that card.

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It just proves that even if he wasn't the guy

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on your TV screen every week, he was deeply respected

00:11:49.450 --> 00:11:52.169
by his peers across the entire industry. But

00:11:52.169 --> 00:11:54.669
wrestling is always a cycle. The title picture

00:11:54.669 --> 00:11:57.250
shifted, as it always does. Yeah. He dropped

00:11:57.250 --> 00:11:59.250
the mid -heavyweight title to Tiger Mahatma Khan

00:11:59.250 --> 00:12:02.509
in June of 2000 in a match where the winner actually

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earned the right to face Sabu. Oh, wow. And he

00:12:05.649 --> 00:12:07.529
eventually dropped the North American title to

00:12:07.529 --> 00:12:10.690
his collaborator, Bruce Hart, in April 2001 after

00:12:10.690 --> 00:12:12.929
a nearly year -long reign. Which transitions

00:12:12.929 --> 00:12:15.549
us into the twilight years of his career. But

00:12:15.549 --> 00:12:17.409
we aren't talking about a guy quietly fading

00:12:17.409 --> 00:12:20.250
away here. Not at all. In 2002, he was negotiating

00:12:20.250 --> 00:12:22.629
with Sonny Onu to do a tour of Great Britain

00:12:22.629 --> 00:12:26.330
with Wrestle Express. In 2003, he is back in

00:12:26.330 --> 00:12:28.570
the ring with Bruce Hart, working the undercard

00:12:28.570 --> 00:12:31.289
of the monumental Stampede Wrestling 50th anniversary

00:12:31.289 --> 00:12:34.769
show in Calgary. He was still grinding. a true

00:12:34.769 --> 00:12:37.190
testament to his longevity and his love for the

00:12:37.190 --> 00:12:40.169
business. In late 2004, he was battling guys

00:12:40.169 --> 00:12:42.929
like Wavell Starr and Zack Mercury in Renegade

00:12:42.929 --> 00:12:45.929
Wrestling. Keep him busy. Very. He officially

00:12:45.929 --> 00:12:49.610
left Stampede in 2005, but he just kept touring

00:12:49.610 --> 00:12:51.950
Western Canada, bringing the principal persona

00:12:51.950 --> 00:12:54.700
to various independent promotions. And one of

00:12:54.700 --> 00:12:56.940
the most prominent homes for him in this later

00:12:56.940 --> 00:12:59.980
era was High Impact Wrestling Canada, or HIW,

00:13:00.120 --> 00:13:02.179
operating right out of his hometown of Regina.

00:13:02.419 --> 00:13:04.679
This is where the storytelling gets so deeply

00:13:04.679 --> 00:13:07.159
personal and dramatic. Yeah, I want to slow down

00:13:07.159 --> 00:13:09.840
and look at... March of 2006 for a second. Yes,

00:13:09.960 --> 00:13:12.200
the Honky Tonk Man angle. Yeah. This is local

00:13:12.200 --> 00:13:15.000
booking at its absolute finest. It really is.

00:13:15.340 --> 00:13:18.259
So Cosman's working for HIW, and he's in a tag

00:13:18.259 --> 00:13:20.500
match. He teams with tailor -made Todd Myers

00:13:20.500 --> 00:13:22.820
against Big Daddy Cash and the Honky Tonk Man.

00:13:23.240 --> 00:13:25.799
Cosman's team takes the loss. But the very next

00:13:25.799 --> 00:13:28.860
night, they book Cosman in a singles match against

00:13:28.860 --> 00:13:30.860
Honky Tonk Man. And this is where the psychology

00:13:30.860 --> 00:13:33.639
of real -life history is weaponized for an angle.

00:13:33.929 --> 00:13:37.350
Exactly. Cosmin loses the singles match, but

00:13:37.350 --> 00:13:39.879
not clean. He loses thanks to outside interference.

00:13:40.519 --> 00:13:43.039
And the person who interferes and costs him the

00:13:43.039 --> 00:13:45.840
match. Bob Leonard. Bob Leonard, his lifelong

00:13:45.840 --> 00:13:48.620
friend. The photographer who introduced him to

00:13:48.620 --> 00:13:51.679
Archie Gouldy decades ago. The man who sat backstage

00:13:51.679 --> 00:13:53.799
with him in the hearts to create the principal

00:13:53.799 --> 00:13:56.700
persona in the first place. Bob Leonard turns

00:13:56.700 --> 00:13:59.159
on him. When you think about the emotional investment

00:13:59.159 --> 00:14:02.679
of a hometown crowd, that is the ultimate betrayal.

00:14:03.059 --> 00:14:05.299
They knew the history. The Regina audience knew

00:14:05.299 --> 00:14:07.679
the real life history between Cosman and Leonard.

00:14:08.009 --> 00:14:10.549
When you weave that authentic, decades -long

00:14:10.549 --> 00:14:13.289
friendship into the narrative of a match, it

00:14:13.289 --> 00:14:16.190
creates a visceral reaction that you simply cannot

00:14:16.190 --> 00:14:19.610
manufacture with a fake storyline. It's so good.

00:14:19.889 --> 00:14:22.289
It shows how deeply embedded Cosman and his circle

00:14:22.289 --> 00:14:25.289
were in crafting compelling local drama. It makes

00:14:25.289 --> 00:14:27.470
the local shows feel just as important as anything

00:14:27.470 --> 00:14:30.450
happening in a massive stadium. But outside the

00:14:30.450 --> 00:14:32.950
ring, thankfully, that brotherhood remained completely

00:14:32.950 --> 00:14:35.389
intact. The wrestling fraternity is a very unique

00:14:35.389 --> 00:14:39.080
bond. It really is. Just a month later, in April

00:14:39.080 --> 00:14:42.600
2006, Cosmin attended a recognition night banquet

00:14:42.600 --> 00:14:45.299
in Memrum Cook, New Brunswick. That was a highly

00:14:45.299 --> 00:14:47.480
unique gathering. It was part of a bluegrass

00:14:47.480 --> 00:14:50.080
music festival and a fundraiser for the local

00:14:50.080 --> 00:14:52.259
volunteer fire department. Talk about a local

00:14:52.259 --> 00:14:55.080
vibe. Yeah. They were honoring the legendary

00:14:55.080 --> 00:14:58.580
Cormier brothers, Leo, Yvonne, Rudy K., and Bobby

00:14:58.580 --> 00:15:01.840
K. Cosman was there rubbing shoulders with promoters

00:15:01.840 --> 00:15:04.379
like Al Zink and Bov Leonard, alongside legends

00:15:04.379 --> 00:15:07.759
like Emile Dupri, Hubert Gallant, Rick Martel,

00:15:07.840 --> 00:15:10.629
and Butcher Vachon. It's just a beautiful portrait

00:15:10.629 --> 00:15:13.450
of the community behind the curtain. These men

00:15:13.450 --> 00:15:15.429
spent their lives battering each other in the

00:15:15.429 --> 00:15:17.970
ring, drawing blood and sweat. And here they

00:15:17.970 --> 00:15:20.309
are coming together for a fire department fundraiser

00:15:20.309 --> 00:15:22.769
and a bluegrass festival. It really humanizes

00:15:22.769 --> 00:15:24.929
the grueling reality of the business. It absolutely

00:15:24.929 --> 00:15:27.210
does. But the physical toll of that business,

00:15:27.470 --> 00:15:29.830
it's inescapable. You can only take so many bumps.

00:15:30.029 --> 00:15:32.289
Your body keeps the score. After a two -year

00:15:32.289 --> 00:15:35.570
absence from HAW, Cosman returned in July 2009

00:15:35.570 --> 00:15:39.450
for the Pilo Bones Rumble X8. And in true veteran

00:15:39.450 --> 00:15:42.409
fashion, he didn't just return. He won the entire

00:15:42.409 --> 00:15:45.029
30 -man rumble. An incredible high note. But

00:15:45.029 --> 00:15:47.429
time is the one opponent nobody goes over on.

00:15:48.169 --> 00:15:51.809
We march forward to October 2013, back in Regina.

00:15:52.570 --> 00:15:55.210
Cosman wrestles his final match against his longtime

00:15:55.210 --> 00:15:59.080
rival, King Cash. An end of an era. Just a couple

00:15:59.080 --> 00:16:01.700
of weeks after that bout, he was forced to officially

00:16:01.700 --> 00:16:05.240
retire due to illness. The final bell had rung

00:16:05.240 --> 00:16:09.639
on a nearly three -decade career. Wow. 30 years.

00:16:09.779 --> 00:16:11.860
So what does this all mean? When we look back

00:16:11.860 --> 00:16:14.240
at the entirety of John Cosman's life, what is

00:16:14.240 --> 00:16:17.379
the final ledger of his legacy? The accolades

00:16:17.379 --> 00:16:19.950
speak to a deeply respected career. He was a

00:16:19.950 --> 00:16:23.330
four -time HIW Central Canadian Heavyweight Champion.

00:16:23.529 --> 00:16:25.970
He held the GDW Championship. Tons of hardware.

00:16:26.309 --> 00:16:29.110
And in 2014, he was recognized by his peers on

00:16:29.110 --> 00:16:31.330
a massive scale when he received the Men's Wrestling

00:16:31.330 --> 00:16:33.990
Award from the Cauliflower Alley Club, which

00:16:33.990 --> 00:16:35.889
is a highly prestigious fraternal organization

00:16:35.889 --> 00:16:38.590
for professional wrestlers. That's a huge honor.

00:16:38.929 --> 00:16:40.509
It's an acknowledgement from the boys that you

00:16:40.509 --> 00:16:42.429
put in the work and respected the business. And

00:16:42.429 --> 00:16:44.169
the emotional climax of his journey happened

00:16:44.169 --> 00:16:48.220
in October 2015. At HIW's Monster Brawl event

00:16:48.220 --> 00:16:50.980
in Regina, John Cosman was officially inducted

00:16:50.980 --> 00:16:54.379
into the HIW Hall of Fame, and the man who inducted

00:16:54.379 --> 00:16:57.600
him, his longtime friend, his occasional on -screen

00:16:57.600 --> 00:17:00.200
rival, and the man who helped start it all back

00:17:00.200 --> 00:17:03.860
in the 80s, Bob Leonard. An incredibly poignant

00:17:03.860 --> 00:17:07.359
bookend to their story. Sadly, just over a year

00:17:07.359 --> 00:17:11.519
later, on November 28, 2016, John Cosman passed

00:17:11.519 --> 00:17:15.269
away at the age of 52. Yeah. If we connect this

00:17:15.269 --> 00:17:18.430
to the bigger picture, Cosman's story transcends

00:17:18.430 --> 00:17:20.369
the mechanical details of a wrestling career.

00:17:20.809 --> 00:17:22.910
This is a narrative about a man who dedicated

00:17:22.910 --> 00:17:26.150
his entire life to a highly demanding art form.

00:17:26.250 --> 00:17:28.250
Through all the ups and downs. He experienced

00:17:28.250 --> 00:17:30.369
the gritty realities of touring the continent

00:17:30.369 --> 00:17:33.210
and the harsh economic lows of pivoting to a

00:17:33.210 --> 00:17:35.650
security guard when the territory system collapsed.

00:17:36.250 --> 00:17:39.329
Yet he persevered. He literally reinvented himself

00:17:39.329 --> 00:17:41.269
into the principal. And in doing so, he left

00:17:41.269 --> 00:17:42.990
an indelible mark on the Canadian independent

00:17:42.990 --> 00:17:45.710
sports scene. You really did. This raises an

00:17:45.710 --> 00:17:47.529
important question for all of us about how we

00:17:47.529 --> 00:17:49.750
define and view success within our own fields.

00:17:50.190 --> 00:17:52.210
John Cosman didn't become a wealthy fixture on

00:17:52.210 --> 00:17:54.710
global cable television. He wasn't on stadium

00:17:54.710 --> 00:17:57.829
billboards. But he became a legitimate, feared,

00:17:57.950 --> 00:18:01.130
and respected legend in his own territory. He

00:18:01.130 --> 00:18:03.170
achieved exactly what that kid sitting in the

00:18:03.170 --> 00:18:06.069
stands with his dad dreamed of doing. He commanded

00:18:06.069 --> 00:18:09.250
the ring and made the crowd feel something unforgettable.

00:18:09.609 --> 00:18:12.849
That is beautifully stated. And as we wrap up

00:18:12.849 --> 00:18:14.670
today, I want to leave you with a thought to

00:18:14.670 --> 00:18:16.930
mull over that stems from Cosman's localized

00:18:16.930 --> 00:18:19.930
legacy. We just talked about a man who built

00:18:19.930 --> 00:18:22.109
an absolute dynasty of character work in the

00:18:22.109 --> 00:18:24.849
prairies, largely outside the view of the global

00:18:24.849 --> 00:18:27.430
Internet machine. Right. With the way modern

00:18:27.430 --> 00:18:30.130
technology and social media have completely globalized

00:18:30.130 --> 00:18:32.529
everything from sports to music, you have to

00:18:32.529 --> 00:18:35.069
wonder, will we ever see another true territory

00:18:35.069 --> 00:18:39.069
legend like Cosmin? Or is the era of the deeply

00:18:39.069 --> 00:18:42.130
rooted hometown hero, the person who can be a

00:18:42.130 --> 00:18:44.450
massive star in one province and walk down the

00:18:44.450 --> 00:18:46.549
street unnoticed in another, is that gone forever?

00:18:47.410 --> 00:18:49.950
As our world gets smaller, are we losing the

00:18:49.950 --> 00:18:52.329
magic of the local legend? That's a great question.

00:18:52.509 --> 00:18:54.430
Thank you so much for joining us on this deep

00:18:54.430 --> 00:18:56.910
dive into the life and career of Principal Richard

00:18:56.910 --> 00:18:59.390
Pound. It's been a privilege to analyze his journey

00:18:59.390 --> 00:19:01.309
with you. Take care and keep exploring.
