WEBVTT 00:00:00.000 --> 00:00:02.720 So imagine for a second that you're searching 00:00:02.720 --> 00:00:05.599 for a simple two -word item. Okay. You sit down, 00:00:05.620 --> 00:00:07.339 you type those two words into your screen, and 00:00:07.339 --> 00:00:10.519 you hit search. And you are expecting one clear 00:00:10.519 --> 00:00:13.189 definitive answer. Right. Right. Like you'd get 00:00:13.189 --> 00:00:15.710 for mostly anything else. Exactly. But instead, 00:00:16.010 --> 00:00:18.469 you are presented with three completely different 00:00:18.469 --> 00:00:21.149 realities. Depending entirely on who you are 00:00:21.149 --> 00:00:24.570 and what you're doing, those same two words could 00:00:24.570 --> 00:00:27.489 deliver a delicate makeup accessory, a really 00:00:27.489 --> 00:00:30.870 specific component for a weapon, or even a raw 00:00:30.870 --> 00:00:33.630 elemental survival tool. Which is just wild to 00:00:33.630 --> 00:00:36.070 think about. It really is. Welcome to today's 00:00:36.070 --> 00:00:39.049 deep dive. Our source material today is, well, 00:00:39.170 --> 00:00:41.630 it's highly unusual, but it often... offers this 00:00:41.630 --> 00:00:44.969 really profound look at how human beings categorize 00:00:44.969 --> 00:00:46.649 their world. Yeah, we're not looking at a textbook 00:00:46.649 --> 00:00:48.869 today. No, we are looking at a single Wikipedia 00:00:48.869 --> 00:00:52.009 disambiguation page, specifically for the term 00:00:52.009 --> 00:00:54.469 patch box. And the mission of this deep dive 00:00:54.469 --> 00:00:57.130 really goes far beyond simply defining a piece 00:00:57.130 --> 00:00:59.289 of vocabulary. We're looking at what happens 00:00:59.289 --> 00:01:02.210 when language basically reaches its breaking 00:01:02.210 --> 00:01:05.849 point. Right. I mean, this single web page lists 00:01:05.849 --> 00:01:09.049 three wildly different. completely unrelated 00:01:09.049 --> 00:01:13.010 context for one phrase. And exploring those three 00:01:13.010 --> 00:01:16.349 definitions reveals a tremendous amount about 00:01:16.859 --> 00:01:19.560 know how we build our tools how we prioritize 00:01:19.560 --> 00:01:21.799 our needs and how the architecture of information 00:01:21.799 --> 00:01:25.680 attempts to organize the absolute chaos of human 00:01:25.680 --> 00:01:28.519 experience exactly it's fascinating the premise 00:01:28.519 --> 00:01:31.579 of a disambiguation page itself is so interesting 00:01:31.579 --> 00:01:34.120 to me because you arrive at this page not because 00:01:34.120 --> 00:01:35.700 you found what you're looking for but because 00:01:35.700 --> 00:01:38.040 the system literally doesn't know what you mean 00:01:38.040 --> 00:01:40.420 it's throwing its hands up yeah it's saying help 00:01:40.420 --> 00:01:42.859 me out here the source text gives us this tiny 00:01:42.859 --> 00:01:45.019 list of three bullet points under the heading 00:01:45.019 --> 00:01:47.980 patch box And the very first entry on this list 00:01:47.980 --> 00:01:51.379 sets a highly, highly specific tone. It really 00:01:51.379 --> 00:01:53.519 does. The source defines the first variation 00:01:53.519 --> 00:01:57.260 as, and I quote, patch box cosmetics, a box for 00:01:57.260 --> 00:01:59.959 storing artificial beauty marks. Which, if you 00:01:59.959 --> 00:02:02.180 look closely at that phrasing, storing artificial 00:02:02.180 --> 00:02:04.680 beauty marks, we are immediately placed in a 00:02:04.680 --> 00:02:06.420 very distinct environment here. Oh, absolutely. 00:02:06.909 --> 00:02:09.509 Humans didn't just invent artificial marks to 00:02:09.509 --> 00:02:12.169 alter their natural appearance. I mean, we went 00:02:12.169 --> 00:02:14.770 a step further and created an entirely separate, 00:02:14.849 --> 00:02:18.889 distinct category of physical container specifically 00:02:18.889 --> 00:02:21.969 engineered just to house them. Right. It implies 00:02:21.969 --> 00:02:24.889 this whole ritual just for applying a fabrication. 00:02:25.250 --> 00:02:27.449 Like, think about the physical environment this 00:02:27.449 --> 00:02:30.689 object exists in. A patch box for cosmetics is 00:02:30.689 --> 00:02:33.960 a... It's a free standing object. Yeah, it sits 00:02:33.960 --> 00:02:36.180 on a vanity table. Or it's carried in a personal 00:02:36.180 --> 00:02:39.719 bag. Its sole purpose in the universe is to hold 00:02:39.719 --> 00:02:42.580 these tiny aesthetic enhancements. And the container 00:02:42.580 --> 00:02:44.699 really becomes an extension of the vanity it 00:02:44.699 --> 00:02:47.960 serves. You know, when a society designs a dedicated 00:02:47.960 --> 00:02:50.580 box for something, it elevates the importance 00:02:50.580 --> 00:02:52.780 of that object. It makes it official. Exactly. 00:02:52.879 --> 00:02:55.300 These aren't just stray pieces of material floating 00:02:55.300 --> 00:02:57.419 around at the bottom of a drawer. They are beauty 00:02:57.419 --> 00:03:00.319 marks that require storing. And that word artificial 00:03:00.319 --> 00:03:02.900 is carrying significant weight in that definition. 00:03:03.120 --> 00:03:05.400 How so? Well, the box holds something specifically 00:03:05.400 --> 00:03:07.979 designed to project an image to the outside world 00:03:07.979 --> 00:03:10.539 that isn't naturally present. That's a great 00:03:10.539 --> 00:03:13.360 point. It paints a picture of this quiet, deliberate 00:03:13.360 --> 00:03:16.280 preparation. You know, the user interacts with 00:03:16.280 --> 00:03:19.159 this patch box in a very calm, controlled setting, 00:03:19.319 --> 00:03:22.439 probably looking into a mirror, carefully applying 00:03:22.439 --> 00:03:25.259 this artificial mark to their skin. The term 00:03:25.259 --> 00:03:29.259 patch. in this context, feels very gentle almost. 00:03:29.520 --> 00:03:31.580 Yeah, it's a small piece of fabric or material 00:03:31.580 --> 00:03:34.340 used purely to enhance an aesthetic. Which is 00:03:34.340 --> 00:03:37.080 exactly what makes the second entry on the disambiguation 00:03:37.080 --> 00:03:40.379 page so incredibly striking. Oh, the pivot here 00:03:40.379 --> 00:03:42.840 is giving me whiplash. Right, because the physical 00:03:42.840 --> 00:03:45.259 and psychological environment of the user is 00:03:45.259 --> 00:03:47.659 about to completely invert. Totally. We leave 00:03:47.659 --> 00:03:50.060 the quiet, delicate vanity table behind, and 00:03:50.060 --> 00:03:52.500 the second entry drops us into a much more volatile 00:03:52.500 --> 00:03:54.800 setting. Say the least. We're still looking at 00:03:54.800 --> 00:03:57.969 the exact same two words. patchbox, but the source 00:03:57.969 --> 00:04:01.050 defines the second context as patchbox firearms, 00:04:01.370 --> 00:04:04.469 a storage compartment on muzzleloader guns. The 00:04:04.469 --> 00:04:06.430 physical relationship between the object and 00:04:06.430 --> 00:04:08.849 the user just undergoes a massive shift right 00:04:08.849 --> 00:04:11.469 here. I mean, in the cosmetics definition, the 00:04:11.469 --> 00:04:13.770 user interacts with a separate freestanding box. 00:04:14.050 --> 00:04:17.290 But here, the source explicitly notes it is a 00:04:17.290 --> 00:04:19.449 storage compartment on muzzleloader guns. It 00:04:19.449 --> 00:04:21.769 is physically integrated into the weapon itself. 00:04:22.069 --> 00:04:24.920 Exactly. And integrating the container directly 00:04:24.920 --> 00:04:27.860 into the machinery of a firearm changes the entire 00:04:27.860 --> 00:04:30.620 dynamic of the object. The environment of the 00:04:30.620 --> 00:04:32.860 user dictates the design. Because they're on 00:04:32.860 --> 00:04:35.800 the move. Right. In an active, potentially combative 00:04:35.800 --> 00:04:38.500 environment, or out on a hunt, a user simply 00:04:38.500 --> 00:04:40.620 cannot afford to search for a freestanding box 00:04:40.620 --> 00:04:43.339 in a bag or a pocket. The storage must travel 00:04:43.339 --> 00:04:45.699 seamlessly with the tool. The mindset of the 00:04:45.699 --> 00:04:47.819 user completely redefines what the words mean. 00:04:48.300 --> 00:04:50.519 You aren't sitting at a mirror adjusting an aesthetic 00:04:50.519 --> 00:04:53.319 anymore. You are handling a weapon where a patch 00:04:53.319 --> 00:04:56.360 serves a strict mechanical function. A vital 00:04:56.360 --> 00:04:59.180 one. Yeah. In the context of a muzzleloader, 00:04:59.199 --> 00:05:02.019 a patch is a crucial piece of material. It's 00:05:02.019 --> 00:05:04.139 used to grip the projectile, seal the barrel, 00:05:04.259 --> 00:05:06.980 or clean the mechanism. Without that patch, the 00:05:06.980 --> 00:05:09.779 firearm simply does not function properly. And 00:05:09.779 --> 00:05:12.240 the tension between these two definitions highlights 00:05:12.240 --> 00:05:15.279 the absolute absurdity of our limited vocabulary. 00:05:15.620 --> 00:05:17.980 It really does. We use the identical string of 00:05:17.980 --> 00:05:20.060 letters to describe a delicate container for 00:05:20.060 --> 00:05:22.899 fake beauty marks and a mechanical compartment 00:05:22.899 --> 00:05:25.500 built into the stock of a gun. I just imagine 00:05:25.500 --> 00:05:28.459 the physical confusion if you somehow swap those 00:05:28.459 --> 00:05:31.000 contexts in the real world. Oh, man. Like you 00:05:31.000 --> 00:05:33.360 have a person trying to load a muzzle loader 00:05:33.360 --> 00:05:35.980 with a delicate velvet beauty mark. And another 00:05:35.980 --> 00:05:38.160 person sitting at a vanity table trying to apply 00:05:38.160 --> 00:05:41.199 a piece of greased gun cleaning material to their 00:05:41.199 --> 00:05:44.300 cheek. It's comical. But it really underscores 00:05:44.300 --> 00:05:46.439 a massive problem with how we organize information. 00:05:47.019 --> 00:05:50.040 Well, it proves how heavily we rely on physical 00:05:50.040 --> 00:05:54.350 reality to give our words meaning. In the real 00:05:54.350 --> 00:05:56.430 world, the object you're holding does the heavy 00:05:56.430 --> 00:05:58.829 lifting for the language. Right. If you are holding 00:05:58.829 --> 00:06:01.029 a muzzleloader, your environment immediately 00:06:01.029 --> 00:06:04.009 tells you what the patch box is. If you're sitting 00:06:04.009 --> 00:06:06.209 in a makeup mirror, the environment dictates 00:06:06.209 --> 00:06:08.870 the meaning. There is no confusion. But take 00:06:08.870 --> 00:06:11.370 the physical environment away, and the words 00:06:11.370 --> 00:06:13.949 just collapse into each other. Which brings us 00:06:13.949 --> 00:06:16.129 perfectly to the final incarnation of the term. 00:06:16.649 --> 00:06:18.889 Because the source page still has one more bullet 00:06:18.889 --> 00:06:21.129 point. It does. We've covered the aesthetics 00:06:21.129 --> 00:06:23.509 of the vanity table, and we've covered the machinery 00:06:23.509 --> 00:06:26.750 of the firearm. The third definition strips away 00:06:26.750 --> 00:06:29.990 both of those complex human inventions and takes 00:06:29.990 --> 00:06:33.230 us down to something incredibly primal. The journey 00:06:33.230 --> 00:06:35.870 down this tiny list of three definitions really 00:06:35.870 --> 00:06:38.550 traces a remarkable arc of human evolution, if 00:06:38.550 --> 00:06:40.449 you think about it. It really does. The source 00:06:40.449 --> 00:06:42.949 reveals that Patchbox is also another name for 00:06:42.949 --> 00:06:46.339 a tinderbox. The text explains that this is used 00:06:46.339 --> 00:06:49.740 to store flint and tinder to kindle a fire. So 00:06:49.740 --> 00:06:52.680 we arrive at pure elemental survival. Yeah. The 00:06:52.680 --> 00:06:54.600 first definition dealt with how we present ourselves 00:06:54.600 --> 00:06:56.779 to the world. The second dealt with how we defend 00:06:56.779 --> 00:06:59.879 ourselves or hunt for food. But this final definition 00:06:59.879 --> 00:07:02.079 deals with the most fundamental requirement for 00:07:02.079 --> 00:07:05.300 human life, the ability to create fire. In the 00:07:05.300 --> 00:07:08.639 phrasing here, store flint and tinder? It feels 00:07:08.639 --> 00:07:11.500 so heavy compared to the other two. We aren't 00:07:11.500 --> 00:07:13.800 talking about delicate velvet or complex gun 00:07:13.800 --> 00:07:15.579 parts anymore. We're talking about rocks and 00:07:15.579 --> 00:07:18.220 dry brush. The stakes are completely different 00:07:18.220 --> 00:07:20.740 here. The stakes are absolute. The value of the 00:07:20.740 --> 00:07:23.199 container is intrinsically tied to the survival 00:07:23.199 --> 00:07:25.439 value of what it holds. Exactly. I mean, if you 00:07:25.439 --> 00:07:28.120 lose your cosmetics patch box, okay, your outfit 00:07:28.120 --> 00:07:30.660 is slightly less fashionable. You'll survive. 00:07:30.839 --> 00:07:33.100 Right. If you lose your firearms patch box, your 00:07:33.100 --> 00:07:35.100 muzzle loader is harder to maintain or load. 00:07:35.709 --> 00:07:39.350 But if you lose your flint and tinder, you are 00:07:39.350 --> 00:07:41.629 freezing in the dark. You cannot cook. You cannot 00:07:41.629 --> 00:07:44.310 see. Notice the poetic utility of the phrase 00:07:44.310 --> 00:07:46.810 kindle a fire sitting right there in the middle 00:07:46.810 --> 00:07:50.310 of a dry formatted encyclopedia page. Yeah, it 00:07:50.310 --> 00:07:53.129 stands out. It really does. In this third context, 00:07:53.329 --> 00:07:55.410 the patch box holds the literal spark necessary 00:07:55.410 --> 00:07:58.910 to sustain life. And the word patch takes on 00:07:58.910 --> 00:08:01.649 yet another meaning. Oh, right. Here, the patch 00:08:01.649 --> 00:08:04.800 is the tinder padamon. the highly flammable material 00:08:04.800 --> 00:08:07.300 meant to catch and hold the spark from the flint. 00:08:07.379 --> 00:08:11.000 It is incredible that one simple two -word phrase 00:08:11.000 --> 00:08:14.459 can stretch across such vast distances of the 00:08:14.459 --> 00:08:18.139 human experience. We have these three vastly 00:08:18.139 --> 00:08:21.519 different universes, vanity, weaponry, and survival, 00:08:21.699 --> 00:08:24.819 all crammed onto a single screen. Which is the 00:08:24.819 --> 00:08:27.319 real crux of this whole thing. Yeah. And that 00:08:27.319 --> 00:08:30.060 brings us to the meta layer of today's deep dive. 00:08:30.459 --> 00:08:32.340 We need to look at the nature of this source 00:08:32.340 --> 00:08:35.500 material itself and why a disambiguation page 00:08:35.500 --> 00:08:38.360 is even necessary in the first place. The architecture 00:08:38.360 --> 00:08:40.659 of information is built entirely on these types 00:08:40.659 --> 00:08:43.539 of collisions. And the source text actually includes 00:08:43.539 --> 00:08:45.679 a standard administrative warning right at the 00:08:45.679 --> 00:08:47.559 bottom of the page. Oh, I love this part. It 00:08:47.559 --> 00:08:50.159 reads, if an internal link incorrectly led you 00:08:50.159 --> 00:08:52.440 here. You may wish to change the link to point 00:08:52.440 --> 00:08:54.879 directly to the intended article. That warning 00:08:54.879 --> 00:08:57.159 right there is a digital admission that human 00:08:57.159 --> 00:09:00.399 language is inherently flawed. Yes. It's an acknowledgment 00:09:00.399 --> 00:09:02.600 that we recycle words constantly because our 00:09:02.600 --> 00:09:05.360 ability to innovate moves much faster than our 00:09:05.360 --> 00:09:08.820 vocabulary. Humans invent new cosmetics, new 00:09:08.820 --> 00:09:11.799 weapons, and new survival gear at an astonishing 00:09:11.799 --> 00:09:14.980 rate. And instead of inventing a completely unique, 00:09:15.419 --> 00:09:18.480 highly specific word for every single container 00:09:18.480 --> 00:09:20.799 we create... Which would be impossible. Right, 00:09:20.840 --> 00:09:22.740 impossible. Instead of doing that, we just take 00:09:22.740 --> 00:09:25.860 a generic noun like box. Then we pair it with 00:09:25.860 --> 00:09:28.580 a versatile modifier like patch. We smash them 00:09:28.580 --> 00:09:31.440 together and rely entirely on the user's environment 00:09:31.440 --> 00:09:34.059 to clarify the intent. Which, as we discussed, 00:09:34.200 --> 00:09:36.679 works perfectly in the physical world. But in 00:09:36.679 --> 00:09:38.879 the digital world, inside an encyclopedia, that 00:09:38.879 --> 00:09:40.559 physical environment is stripped away entirely. 00:09:41.019 --> 00:09:43.740 Exactly. Digital spaces remove the mirror, the 00:09:43.740 --> 00:09:46.519 gun, and the campfire. To a search engine or 00:09:46.519 --> 00:09:49.059 a database, Patchbox is just a string of nine 00:09:49.059 --> 00:09:52.039 characters. The words become totally untethered 00:09:52.039 --> 00:09:54.059 from reality. They're just data. Right. So the 00:09:54.059 --> 00:09:56.039 architecture of the website is forced to build 00:09:56.039 --> 00:09:59.259 these disambiguation pages to re -inject context 00:09:59.259 --> 00:10:02.019 into a void. And that warning about the incorrect 00:10:02.019 --> 00:10:04.500 internal link is the system essentially begging 00:10:04.500 --> 00:10:07.740 a human being to manually fix the confusion created 00:10:07.740 --> 00:10:10.340 by our recycled language. It is a literal plea 00:10:10.340 --> 00:10:13.929 for context. It is. Just imagine reading an intense 00:10:13.929 --> 00:10:16.990 historical article about the mechanics of a 19th 00:10:16.990 --> 00:10:19.470 century battle. You click a link for the patch 00:10:19.470 --> 00:10:22.870 box on a soldier's rifle and the system accidentally 00:10:22.870 --> 00:10:25.149 routes you to a page about storing artificial 00:10:25.149 --> 00:10:27.809 beauty marks. Because the system doesn't know 00:10:27.809 --> 00:10:30.830 the difference between vanity and warfare, only 00:10:30.830 --> 00:10:33.549 the human reader understands the absurdity of 00:10:33.549 --> 00:10:36.450 that digital cross wiring. The disambiguation 00:10:36.450 --> 00:10:39.929 page acts as a traffic cop for our limited vocabulary. 00:10:40.269 --> 00:10:41.669 That's a great way to put it. But, you know, 00:10:41.690 --> 00:10:43.289 when you look at all three of these definitions 00:10:43.289 --> 00:10:46.590 side by side, a really fascinating synthesis 00:10:46.590 --> 00:10:48.850 emerges. Yeah, let's look at that. We have the 00:10:48.850 --> 00:10:52.039 cosmetics box. the firearm compartment, and the 00:10:52.039 --> 00:10:54.899 tinderbox. Despite the massive differences in 00:10:54.899 --> 00:10:56.679 the user's environment and the stakes of the 00:10:56.679 --> 00:10:59.159 activity, there is actually a hidden pattern 00:10:59.159 --> 00:11:01.539 that connects all three of these objects. Yes. 00:11:01.899 --> 00:11:04.200 Consider the physical nature of the items kept 00:11:04.200 --> 00:11:06.460 inside these containers. You have artificial 00:11:06.460 --> 00:11:08.559 beauty marks, you have small pieces of material 00:11:08.559 --> 00:11:11.379 to seal a gun barrel, and you have pieces of 00:11:11.379 --> 00:11:14.360 flint and dry tinder. They all share a very specific 00:11:14.360 --> 00:11:16.399 set of physical traits. They're all incredibly 00:11:16.399 --> 00:11:20.830 small. Minuscule. Easily misplaced. and entirely 00:11:20.830 --> 00:11:24.070 vital to the task at hand. You cannot successfully 00:11:24.070 --> 00:11:26.370 fire the muzzleloader without the patch to grip 00:11:26.370 --> 00:11:28.990 the projectile. No. You cannot kindle the fire 00:11:28.990 --> 00:11:31.289 without the flint and the tinder. Yeah. And you 00:11:31.289 --> 00:11:33.570 cannot complete that specific aesthetic presentation 00:11:33.570 --> 00:11:37.950 without the beauty mark. The task fails completely 00:11:37.950 --> 00:11:41.230 without the tiny component. Right. In all three 00:11:41.230 --> 00:11:44.129 cases, across aesthetics, weaponry, and survival, 00:11:44.800 --> 00:11:47.659 Humans recognized that the smallest, most crucial 00:11:47.659 --> 00:11:50.799 pieces of their lives required a highly specialized, 00:11:51.120 --> 00:11:54.279 dedicated space to keep them secure. That's brilliant. 00:11:54.580 --> 00:11:57.279 The patch box, in whatever form it takes, is 00:11:57.279 --> 00:11:59.799 a monument to human categorization. We create 00:11:59.799 --> 00:12:01.779 specialized vessels for the things we simply 00:12:01.779 --> 00:12:04.200 cannot afford to lose, regardless of what environment 00:12:04.200 --> 00:12:06.379 we're operating in. Exactly. Whether that task 00:12:06.379 --> 00:12:08.679 is securing a date, firing a weapon out in the 00:12:08.679 --> 00:12:10.879 field, or surviving a freezing night in the wilderness, 00:12:11.220 --> 00:12:13.399 we protect the tiny things that make the larger 00:12:13.399 --> 00:12:15.840 machinery of our lives work. We just happen to 00:12:15.840 --> 00:12:18.059 be incredibly efficient at naming those vessels. 00:12:18.200 --> 00:12:20.580 Too efficient, maybe. Yeah, we use the exact 00:12:20.580 --> 00:12:23.799 same two words to cover the entire spectrum of 00:12:23.799 --> 00:12:26.320 human need. Which is why this journey through 00:12:26.320 --> 00:12:29.000 a single disambiguation page proves how much 00:12:29.000 --> 00:12:31.340 depth is hiding in the mundane corners of our 00:12:31.340 --> 00:12:33.679 information architecture. I mean, we didn't need 00:12:33.679 --> 00:12:36.580 a massive thousand page academic textbook to 00:12:36.580 --> 00:12:38.700 find something absolutely fascinating about human 00:12:38.700 --> 00:12:40.980 behavior. Not at all. We just needed a two word 00:12:40.980 --> 00:12:44.039 phrase, a list of three bullet points and a curiosity 00:12:44.039 --> 00:12:47.309 about how the world is labeled. Taking the time 00:12:47.309 --> 00:12:49.470 to look at the connections between seemingly 00:12:49.470 --> 00:12:53.269 unconnected definitions reveals the hidden structures 00:12:53.269 --> 00:12:57.269 of how we prioritize and protect the vital components 00:12:57.269 --> 00:12:59.549 of our existence. It's all right there in the 00:12:59.549 --> 00:13:02.960 language. As we wrap up this deep dive, I want 00:13:02.960 --> 00:13:05.820 you to consider the vocabulary you rely on every 00:13:05.820 --> 00:13:08.539 single day. We've seen how a simple phrase like 00:13:08.539 --> 00:13:11.159 patchbox can simultaneously hold the keys to 00:13:11.159 --> 00:13:13.679 vanity, weaponry, and fire starting, depending 00:13:13.679 --> 00:13:15.799 entirely on the context of the person holding 00:13:15.799 --> 00:13:18.120 it. So ask yourself this, as you interact with 00:13:18.120 --> 00:13:19.940 your colleagues, your friends, and your family 00:13:19.940 --> 00:13:23.820 today, what ordinary everyday words are you using 00:13:23.820 --> 00:13:25.460 right now, assuming the listener shares your 00:13:25.460 --> 00:13:28.120 exact context, when in reality, that word means 00:13:28.120 --> 00:13:30.320 something completely unalike to the person's 00:13:30.320 --> 00:13:31.309 statement? standing right next to you.