WEBVTT

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If you woke up with a visual impairment in, say,

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1969, you're basically locked out of the daily

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printed conversation of the world. Completely

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locked out. Think about that for a second. No

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screen readers, no accessible on -demand audio

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on your phone, obviously no internet. Right,

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nothing. Your access to the morning news or or

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the latest bestseller depended entirely on whether

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a sighted person had the time and the willingness

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to sit down and read it out loud to you. It's

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a stark reality to confront. I mean, especially

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considering how seamlessly we consume audio information

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today. Oh, absolutely. We just expect immediate

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access to any text anywhere at any time. Which

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is exactly why today's deep dive is really worth

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our time. We are unpacking a fantastic piece

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of media history detailed in a comprehensive

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Wikipedia article. Yeah, specifically about the

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Minnesota Radio Talking Book Network. Exactly.

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Our mission today is to examine how a local experiment

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in Minnesota, starting right in the late 1960s,

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just completely revolutionized media accessibility.

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It really did. We're going to map out how this

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single initiative built the infrastructure for

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a global movement. You know, ensuring that a

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print disability, whether that's from blindness,

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dyslexia, or a stroke, doesn't equate to informational

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exile. And it's such an important story. It is.

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And to help break down the engineering and the

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legacy of this network, I've got our resident

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expert here with me today. Because when you look

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at the landscape of instant audio today, it's

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so easy to forget that someone had to engineer

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the very first bridge. And that is really the

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crux of the story. Before this network, the concept

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of broadcasting printed text specifically for

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accessibility just didn't exist. Not in any systematic

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way, at least. They weren't just launching a

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radio station. They were attempting to solve

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a massive logistical and sociological problem

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totally from scratch. And that attempt zeros

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in on one specific date. January 10, 1969. According

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to our source material, this was the exact on

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-air date of the Minnesota Radio Talking Book

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Network. And this wasn't it wasn't some pilot

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program or a temporary trial. No, it was the

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real deal. It was the world's very first radio

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reading service for the blind. The first of its

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kind globally. I mean, before that specific Thursday

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in 1969, sure, radio had been used for. news,

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entertainment, emergency broadcasts, but it had

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never been utilized as a dedicated private utility

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for the print disabled. And to pull something

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like that off, you really need a highly capable

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coalition. The source highlights three pivotal

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figures who basically drove the conversations

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throughout 1967 and 1968. The heavy hitters.

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Yeah, exactly. First, you've got Father Coleman

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Berry, the president of St. John's University.

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Right. Then you have William Kling, who managed

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a fairly new local radio station at the time.

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And finally, you have C. Stanley Potter. Right,

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the director of the state services for the blind.

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Yep, a position he held for nearly four decades,

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from 1948 until 1985. You put a university president,

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a radio manager, and a state director in a room,

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and you suddenly have the bureaucratic and institutional

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weight to actually get things done. What's fascinating

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here is that they didn't try to build this entirely

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out of thin air. Oh, they didn't. No, the administrative

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brilliance of this trio. was recognizing they

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already had a foundation to pivot from. They

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decided to attach this new radio talking book

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concept to an existing initiative. Ah, right.

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The Hamm Recording Project. Exactly. But the

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Hamm Recording Project had been around since

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what, 1953? Yeah, early 50s. So if the Hamm Foundation,

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which was this public -private partnership working

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with the state, If they'd been recording audio

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for over a decade, why did it take them 16 years

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to put it on the radio? What was the bottleneck?

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Well, the bottleneck was the physical distribution

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of the media itself. Ah, like the actual tapes.

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Right. Prior to the radio network, the ham recording

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project functioned largely as a transcription

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service. You had volunteers reading textbooks,

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Minnesota magazines, works by local authors.

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OK. But those recordings were made onto reel

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-to -reel tapes or those early clunky cassette

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formats. Think about the logistics of that. It

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sounds like a nightmare. A volunteer records

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a book. Then someone has to duplicate that physical

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tape, package it, put it in the mail. The listener

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waits days or weeks to receive it, listens to

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it. and then has to mail it back. Wow. So it

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was a super slow, linear, one -to -one exchange.

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Extremely slow. So by the late 1960s, this project,

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which had evolved into what they called the communication

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center, it had the human infrastructure. They

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were producing braille. And critically, they

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had a highly trained volunteer base. Yep. They

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had the readers ready to go. They had the studio

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protocols. But they were still totally trapped

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by the physical limitations of mailing magnetic

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tape back and forth. Precisely. The communication

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center was a ready -made content engine. What

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Father Barry, William Kling, and Stanley Potter

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realized was that if they could just replace

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the postal service with radio waves, they could

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shift from a one -to -one distribution model

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to a one -to -many broadcast model. Exactly.

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Instantaneous delivery. OK, let's unpack this

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from a technological standpoint. Because they

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have this highly trained volunteer base reading

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braille and recording tapes, But getting that

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audio into thousands of homes simultaneously

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requires a totally different infrastructure.

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A huge leap in tech. Yeah. How do you broadcast

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a dedicated reading service without just taking

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over a commercial radio station's entire frequency?

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Because from what the source says, this wasn't

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something you could just tune into on your standard

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car stereo. No, it definitely wasn't. And this

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is where the engineering really enters the picture.

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They brought in an engineer named Robert Watson

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from the communication center. OK. And Watson.

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didn't build a standard transmitter. He leveraged

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something called an FM subcarrier, an SCA. SCA.

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Yeah, it stands for Subsidiary Communications

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Authorization. OK, for those of us who aren't

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broadcast engineers, how exactly does an FM subcarrier

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work? Basically, an FM radio signal contains

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more bandwidth than is strictly necessary to

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transmit just the main audio program. Broadcasters

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have this extra hidden frequency space sort of

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piggybacking on their main signal. Oh, interesting.

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Yeah. Commercial stations often use that subcarrier

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space to transmit music, you know, elevator music

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to department stores for a fee. Oh, wow. I had

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no idea that's how that worked. Right. But the

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station William Kling was managing, KSJR FM,

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which belonged to St. John's University, was

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an educational station. Ah, KSJR FM, which started

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in 1967 as Minnesota Educational Radio and later

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became the foundation for Minnesota Public Radio.

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MPR. Exactly. And because they were an educational

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nonprofit entity, they weren't selling that subcarrier

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bandwidth to grocery stores. So they donated

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it. They donated to the communication center

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and then Watson engineered specific closed circuit

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receivers. The actual radios. Right. Physical

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radios with a lock dial. hardwired to decode

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only that hidden subcarrier frequency. That is

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just a brilliant hardware hack. They essentially

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created a private invisible radio station broadcasting

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right alongside the classical music of KSJR.

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Exactly. And then they just distributed those

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custom receivers directly to the print disabled

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community. It was genius. It solved several problems

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at once. First, it bypassed the need for an entirely

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new multimillion dollar broadcasting tower. Huge

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cost savings. Huge. Second, it circumvented the

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issue of copy right since they were broadcasting

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books and magazines on a closed secure system

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rather than out on the public airwaves. Oh right

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because publishers would have had a fit otherwise.

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Absolutely and most importantly it delivered

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the service exclusively to the people who actually

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required it. It's a key to a locked frequency.

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If you had a visual disability dyslexia or a

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physical condition that prevented you from holding

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a physical book the state provided you with this

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hardware and suddenly your isolation is pierced.

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It changes everything. Which brings us to the

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actual programming. When they flipped the switch

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in 1969, the broadcast schedule was honestly

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demanding. Every single morning, listeners received

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two hours of the Minneapolis Tribune. Every morning.

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Every evening. Two hours of the St. Paul dispatch.

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Live on the air. Just picture the studio environment

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required to execute that. You have volunteers

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sitting with broadsheet newspapers, rustling

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the pages, deciding in real time how to pace

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the delivery. It's a lot of work. Reading a newspaper

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aloud for two solid hours requires immense stamina

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and focus. And it wasn't just the front page

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headlines either. They were reading the columns,

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the local happenings, the obituaries, the grocery

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store circulars. And when you think about it,

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that represents a profound shift in autonomy

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for the listeners. That is the crucial sociological

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impact of this network. We touched on this earlier,

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but before the radio talking book. A visually

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impaired person was entirely reliant on the curatorial

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choices of whoever was reading to them. Right.

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The reader decides what matters. Exactly. A sighted

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family member might read the main news stories

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but skip the local city council minutes or just

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decide they don't have time to read the classifieds

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that day. So they act as an involuntary filter.

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Right. The listener is subject to an editorial

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bias based entirely on someone else's schedule

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and interests. By putting the entire newspaper

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on the air, unedited. The network handed the

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editorial power back to the listener. That's

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incredible. It allowed for independent, unmediated

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civic participation. You could sit in your living

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room and form your own opinions about local politics

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or know exactly what was on sale at the local

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pharmacy without having to ask anyone for help.

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And outside of those four hours of daily news,

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the rest of the 1969 broadcast day was filled

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with serialized books and content from roughly

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20 different magazines. 20 magazines. Yeah. You

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could tune in daily and hear a novel unfold chapter

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by chapter. That alone was a monumental leap

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forward from waiting for a reel to reel tape

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to arrive in the mail. It established a shared

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cultural timeline. Listeners were experiencing

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the same book at the same time across the state.

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It really built an invisible community. Here's

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where it gets really interesting, though. Especially

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when we contrast that initial schedule with what

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the network looks like today. The Wikipedia article

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details a massive sweeping expansion. Oh, it

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grew tremendously. Today, the morning programming

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combines both the Minneapolis and St. Paul papers

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into a single two -hour block. In the evening,

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listeners get a dedicated hour of the New York

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Times. A great edition. But the volume of literature

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is what truly stands out. They now broadcast

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11 hours a day of serialized current copyright

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books. And instead of 20 magazines, they are

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curating and broadcasting content from over 300

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different periodicals. 300. The sheer logistical

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effort required to sustain that level of output

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is formidable. It's a full -time media empire.

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Yeah, sourcing 300 periodicals, securing all

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the reading rights, scheduling the volunteers,

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recording, editing, and broadcasting it seamlessly.

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It has evolved from this pioneering local experiment

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into a highly sophisticated engine of cultural

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translation. And yet amidst all that statewide

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growth and polished programming, there is a very

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specific operational detail in the source that

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grounds the whole project. Even today, with all

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this modern infrastructure, the statewide broadcast

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feed is actively interrupted in six smaller Minnesota

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cities. They intentionally cut the main signal

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to those specific locations. And why do they

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do that? So that teams of local volunteers in

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those specific towns can step up to the microphone

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and read their own local community newspapers

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directly to their neighbors. If we connect this

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to the bigger picture, that structural choice

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perfectly encapsulates the network's enduring

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philosophy. It really does. It proves that while

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the technology and the reach have scaled, the

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core mission remains fiercely community centric.

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It's an acknowledgement that sure, national news

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and bestsellers are important, but local news

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is immediate. Exactly. Civic belonging happens

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at the local level, knowing the high school sports

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scores, hearing the local obituaries, understanding

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the zoning debates at the town hall. That is

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the fabric of a community. By severing the statewide

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fee, to ensure those six smaller cities receive

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their hyper -local news, the network is honoring

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the original intent of its founders. They recognize

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that true accessibility means having access to

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the information that governs your immediate surroundings.

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It treats local awareness as a primary necessity,

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not just an afterthought. And that operational

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ethos didn't just remain isolated in Minnesota.

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No, it's spread. Let's examine the Whipple effect.

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Because once you prove that a closed -circuit

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subcarrier network can effectively serve the

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print disabled, you can't really contain that

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idea to a single state. The distribution footprint

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has expanded significantly since Robert Watson

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built those first receivers in 1969. The distribution

00:12:59.990 --> 00:13:02.309
timeline mirrors the broader evolution of media

00:13:02.309 --> 00:13:04.529
technology itself. It really does. According

00:13:04.529 --> 00:13:06.889
to our source, the network's programming is now

00:13:06.889 --> 00:13:09.389
carried via satellite. That satellite signal

00:13:09.389 --> 00:13:11.789
is then pulled down and utilized by other radio

00:13:11.789 --> 00:13:15.070
reading services across the hemisphere. On top

00:13:15.070 --> 00:13:18.090
of that, it is streamed online, which effectively

00:13:18.090 --> 00:13:21.509
removes geographic borders entirely. Anyone with

00:13:21.509 --> 00:13:23.929
an internet connection and the necessary access

00:13:23.929 --> 00:13:26.750
credentials can tune in. And beyond the live

00:13:26.750 --> 00:13:29.669
broadcasts, they've implemented a really robust

00:13:29.669 --> 00:13:32.470
archiving system. Right. Copies of every single

00:13:32.470 --> 00:13:34.669
book recorded by the Minnesota Radio Talking

00:13:34.669 --> 00:13:37.289
Book Network are now shared with the Minnesota

00:13:37.289 --> 00:13:39.409
Braille and Talking Book Library. That's a massive

00:13:39.409 --> 00:13:41.230
resource. They aren't just broadcasting into

00:13:41.230 --> 00:13:43.450
the ether. They are constructing a permanent,

00:13:43.590 --> 00:13:46.570
accessible archive of human knowledge for the

00:13:46.570 --> 00:13:49.110
visually impaired. This is the historical domino

00:13:49.110 --> 00:13:51.879
effect we often look for. Minnesota proved the

00:13:51.879 --> 00:13:55.039
concept. They demonstrated that the demand existed,

00:13:55.500 --> 00:13:57.600
and they proved that the complex intersection

00:13:57.600 --> 00:14:00.940
of volunteer management, copyright law, and broadcast

00:14:00.940 --> 00:14:03.539
engineering could actually be navigated successfully.

00:14:03.899 --> 00:14:06.000
So naturally, the rest of the country took notice.

00:14:06.320 --> 00:14:08.399
The launch of the Minnesota Service served as

00:14:08.399 --> 00:14:11.100
the direct catalyst for other organizations across

00:14:11.100 --> 00:14:14.139
the United States. Groups in other states began

00:14:14.139 --> 00:14:16.539
trying to replicate the model for their own communities,

00:14:17.200 --> 00:14:19.360
but I imagine that wasn't a simple copy and paste

00:14:19.360 --> 00:14:23.940
operation. Not at all. Scaling this model nationally...

00:14:23.529 --> 00:14:26.429
presented significant hurdles. I bet. Other states

00:14:26.429 --> 00:14:28.850
had to negotiate with their local FM stations

00:14:28.850 --> 00:14:31.990
to secure subcarrier bandwidth, which, as we

00:14:31.990 --> 00:14:34.529
discussed, often had real commercial value. Right,

00:14:34.750 --> 00:14:37.590
fighting over Muzak money. Exactly. They had

00:14:37.590 --> 00:14:40.090
to find engineers capable of building or sourcing

00:14:40.090 --> 00:14:42.750
the specialized receivers, and they had to secure

00:14:42.750 --> 00:14:45.169
funding to distribute those receivers for free.

00:14:45.529 --> 00:14:47.649
That's a lot of red tape. Furthermore, they had

00:14:47.649 --> 00:14:50.049
to build their own volunteer bases and studio

00:14:50.049 --> 00:14:52.600
protocols from the ground up. It was a heavy

00:14:52.600 --> 00:14:54.759
logistical lift for every new state that came

00:14:54.759 --> 00:14:57.279
online. But despite those hurdles, the movement

00:14:57.279 --> 00:15:01.440
caught fire. By 1975, which is just six years

00:15:01.440 --> 00:15:03.980
after Minnesota's inaugural broadcast, there

00:15:03.980 --> 00:15:06.120
were enough of these independent radio reading

00:15:06.120 --> 00:15:09.139
services operating nationwide that they recognized

00:15:09.139 --> 00:15:11.539
the need for a unified front. They needed to

00:15:11.539 --> 00:15:14.000
organize. They formed the Association of Radio

00:15:14.000 --> 00:15:16.789
Reading Services. And the person selected to

00:15:16.789 --> 00:15:19.990
lead this new national coalition was C. Stanley

00:15:19.990 --> 00:15:22.409
Potter. One of the original three founders from

00:15:22.409 --> 00:15:25.389
Minnesota. Exactly. It is a totally fitting progression.

00:15:26.110 --> 00:15:28.210
The director who helped shepherd the very first

00:15:28.210 --> 00:15:30.990
station into existence was now tasked with guiding

00:15:30.990 --> 00:15:33.990
a national alliance. Full circle. By formalizing

00:15:33.990 --> 00:15:36.710
the association, these independent stations could

00:15:36.710 --> 00:15:39.570
share best practices, pool their resources for

00:15:39.570 --> 00:15:42.110
securing equipment, and advocate collectively

00:15:42.110 --> 00:15:44.899
for broader accessibility rights. And the momentum

00:15:44.899 --> 00:15:47.980
of that 1975 organization continued to build

00:15:47.980 --> 00:15:50.399
over the years. The source indicates that this

00:15:50.399 --> 00:15:52.440
group eventually evolved into the International

00:15:52.440 --> 00:15:54.960
Association of Audio Information Reading Services,

00:15:55.120 --> 00:15:59.080
or the IAAIS. A global reach. Yeah, this international

00:15:59.080 --> 00:16:01.500
body now operates with a much broader mandate.

00:16:02.019 --> 00:16:04.279
They advocate for access to the printed word

00:16:04.279 --> 00:16:07.360
across any audio format, moving well beyond just

00:16:07.360 --> 00:16:10.220
radio to ensure that as technology shifts, the

00:16:10.220 --> 00:16:12.460
fundamental right to information remains protected.

00:16:13.389 --> 00:16:16.450
into the IAAIs highlights a critical shift in

00:16:16.450 --> 00:16:19.870
perspective, really. The specific hardware, the

00:16:19.870 --> 00:16:23.110
closed circuit radio, the FM subcarrier, was

00:16:23.110 --> 00:16:26.129
merely the first iteration of a much larger philosophy.

00:16:26.409 --> 00:16:29.350
The medium changed, but the message didn't. Exactly.

00:16:29.590 --> 00:16:31.669
The delivery mechanism changed from specialized

00:16:31.669 --> 00:16:34.149
radios to satellite dishes to internet streaming,

00:16:34.570 --> 00:16:36.870
but the underlying mission remained constant,

00:16:37.549 --> 00:16:39.789
dismantling the barriers between the print disabled

00:16:39.789 --> 00:16:42.669
and the written word. So what does this all mean?

00:16:42.879 --> 00:16:45.659
When we synthesized the timeline, the engineering,

00:16:45.779 --> 00:16:48.220
and the expansion detailed in the source, we

00:16:48.220 --> 00:16:50.779
were really looking at a master class in practical

00:16:50.779 --> 00:16:53.159
innovation. Definitely. We started with the stark

00:16:53.159 --> 00:16:57.179
reality of 1969, a landscape where a visual impairment

00:16:57.179 --> 00:16:59.539
or a physical disability meant being entirely

00:16:59.539 --> 00:17:01.740
cut off from independent reading. We saw how

00:17:01.740 --> 00:17:04.039
leaders like Father Coleman Berry, William Kling,

00:17:04.160 --> 00:17:06.880
and C. Stanley Potter recognized the latent potential

00:17:06.880 --> 00:17:10.079
within the volunteer base of the 1953 Ham recording

00:17:10.079 --> 00:17:12.240
project. They saw the pieces and put them together.

00:17:12.200 --> 00:17:14.960
Right. We examined the technical ingenuity of

00:17:14.960 --> 00:17:17.680
Robert Watson, who utilized an FM subcarrier

00:17:17.680 --> 00:17:21.339
to create a private, lock -dial broadcast specifically

00:17:21.339 --> 00:17:24.039
for those who needed it. A brilliant hack. And

00:17:24.039 --> 00:17:27.279
we tracked how that single local broadcast of

00:17:27.279 --> 00:17:29.920
the Minneapolis Tribune grew into a satellite

00:17:29.920 --> 00:17:33.819
-beamed, online -streamed network of over 300

00:17:33.819 --> 00:17:36.819
periodicals and thousands of books, ultimately

00:17:36.819 --> 00:17:39.420
sparking a global movement that continues to

00:17:39.420 --> 00:17:41.880
defend media accessibility today. This raises

00:17:41.880 --> 00:17:43.700
an important question, something for you to consider

00:17:43.700 --> 00:17:46.059
as you go about the rest of your day. We've explored

00:17:46.059 --> 00:17:49.079
how an unused FM frequency and a modified radio

00:17:49.079 --> 00:17:52.420
dial in 1969 were cleverly repurposed to break

00:17:52.420 --> 00:17:55.460
down a massive wall of isolation. So look around.

00:17:55.920 --> 00:17:57.900
What overlooked everyday technology is sitting

00:17:57.900 --> 00:18:00.319
in our homes right now is just waiting to be

00:18:00.319 --> 00:18:03.079
intelligently hacked or repurposed to dismantle

00:18:03.079 --> 00:18:05.680
the next major barrier to human connection. That

00:18:05.680 --> 00:18:08.160
is the perfect thought to leave on. It is a reminder

00:18:08.160 --> 00:18:10.480
that the tools required to enact meaningful change

00:18:10.480 --> 00:18:12.680
don't always need to be invented from scratch.

00:18:12.779 --> 00:18:15.480
Sometimes they just need to be rewired. Thank

00:18:15.480 --> 00:18:17.559
you for joining us on this deep dive into the

00:18:17.559 --> 00:18:19.940
history and legacy of the Minnesota Radio Talking

00:18:19.940 --> 00:18:22.319
Book Network. Keep learning, keep questioning

00:18:22.319 --> 00:18:25.240
the world around you, and as always, stay curious.

00:18:25.480 --> 00:18:26.259
Catch you next time!
