WEBVTT

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Welcome to this custom -tailored deep dive. We're

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really thrilled to have you with us today as

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we open up our historical dossier on a man named

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Ernest Stoneman. Or, as he was known, Pop Stoneman.

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Yeah, glad you're here listening in because this

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one is, it's quite a journey. It really is. The

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mission today for you and us is to map out the

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completely wild, really just rollercoaster life

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of an unsung founding father of country music.

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Unsung is definitely the right word for him.

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Right. And when I say his career spanned eras,

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I mean... It quite literally bridged the massive

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technological gap between 1920s acoustic wax

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cylinders and 1960s syndicated broadcast television.

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It is a timeline that almost defies logic when

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you lay it all out. It does. But before we really

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get into the weeds, I want to throw a little

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teaser out there just to frame the sheer scale

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of the life we're looking at today. Lay it on

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us. Okay. Imagine, just for a second, having

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23 children. Which is a whole deep dive in itself.

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Right. But then imagine selling two million copies

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of a record in the 1920s. Following that dizzying

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height, imagine losing absolutely every dime

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you have in the Great Depression. Descending

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into the kind of poverty where you are literally

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manually building a shack to keep your family

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warm. Yeah. And then somehow clawing your way

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back to network television to win a Country Music

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Association Award decades later. It's I mean,

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it sounds like a fabricated Hollywood script.

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It totally does. But it is all drawn directly

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from the historical record of this one man. It

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does read like fiction. But if we pull back the

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lens, this deep dive is really about the mechanical

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evolution of the commercial music industry itself.

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Yeah, that's a good way to look at it. It is

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a study of extreme adaptation. When we trace

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Pop Stoneman's life, we are tracing the tectonic

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shifts of 20th century American entertainment.

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From the very beginning. Exactly. From early

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primitive phonographs. all the way to the golden

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age of television. Okay, let's unpack this by

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going right back to the roots. Where does he

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start? Stoneman was born in 1893 in a log cabin

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in Monterod, Virginia. This is right in the heart

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of the Blue Ridge Mountains. And his early life

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is marked by, well, immediate tragedy. He was

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left motherless by the age of three. And that

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early loss, it fundamentally shaped his environment.

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He was raised by his father and three cousins.

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Right. And the crucial element here is that these

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cousins were completely steeped in the regional

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music. They taught him the vocal and instrumental

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traditions of the mountains. Which is so important

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because... Keep in mind, this wasn't formal sheet

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music or conservatory training. No, not at all.

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This was a strict oral tradition. Passed down

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face to face, instrument to instrument. right

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there in that cabin. And he wasn't just casually

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strumming a few chords either. He became a veritable

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one -man band. He really did. He sang, he wrote

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songs, and he mastered the guitar, the auto harp,

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the harmonica, the claw hammer banjo, and the

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jaw harp. And mastering that specific array of

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instruments is significant. Well, he was essentially

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absorbing the entire sonic landscape of Blue

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Ridge culture. He was becoming a living archive

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of a regional art form, you know, turning the

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sounds he heard around him into an incredibly

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versatile skill set that would eventually serve

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as his golden ticket. Which brings us to his

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own family dynamic, which is where the logistics

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of this story just blow my mind. The 23 children.

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Yes. In 1918, he marries Hattie Frost, who also

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comes from a very musical family. They proceed

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to have 23 children. It's just hard to fathom.

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23. Now, 13 of them survive into adulthood, including

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two who become highly notable in their own right,

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Scotty and Roni. But you have to ask, how on

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earth does a man support a family expanding at

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that rate in the rural South in the early 1900s?

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He does it through relentless manual labor. Music

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was the passion, but it certainly wasn't paying

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the bills. Not yet. He worked in the mines, he

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worked in the mills, and he spent a lot of time

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working as a carpenter. Just grueling work. Exactly.

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Music was relegated to entertaining neighbors

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or just playing for his own sanity after a 12

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-hour shift. But then we hit this incredible

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catalyst in 1924. Yeah. Stoneman hears a record

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by an artist named Henry Witter. Ah, yes. He

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doesn't just listen to it and tap his foot. He

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listens to this scratchy, early commercial country

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record. And his immediate reaction is essentially,

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I can do better than this. Exactly. I can do

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better. And the crazy thing is. He acts on it.

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Which is such a brilliant display of audacity.

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Yeah. You have to remember the landscape of the

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early 1920s for a second. The recording industry

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was in its absolute infancy. It was the Wild

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West. Right. There weren't massive corporate

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gatekeepers with global A &amp;R departments in the

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way we think of them today. Here is a carpenter

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covered in sawdust who hears a record. analyzes

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it, and decides his own skill set is superior.

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He leverages that Blue Ridge Cabin education.

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Yes. And he decides to challenge the market directly.

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He really does. In September of 1924, this carpenter

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traveled all the way to New York City to get

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a meeting with Okie Records. That's a huge trip

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back then. Massive. And he actually manages to

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cut two songs. But in a classic showbiz twist,

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the label shelves the record. Ouch. It goes absolutely

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nowhere. I mean, a lot of people would have packed

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it in and gone back to the lumberyard right then.

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Most people would have. Traveling to New York

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from rural Virginia in 1924 was not cheap and

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it was not easy. To make that investment, get

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in the room, record the tracks, and then have

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them discarded is a massive blow. Soul crushing.

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But his refusal to accept that rejection is what

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defines his entire career. He stubbornly goes

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right back to New York in January of 1925 for

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another session. He wasn't giving up. And this

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time, it catches fire. He releases a song called

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Sinking of the Titanic. And it doesn't just do

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well, it becomes a monster hit. A phenomenon.

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We are talking about sales of over 2 million

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copies. What does 2 million copies even look

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like in the context of the 1920s? It is a staggering

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figure. You have to consider that phonographs

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were still a relatively new household luxury.

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They weren't in every home. Not at all. And the

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actual technology of the time often involved

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acoustic recording. Which means what? Exactly.

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For the artist. It means literally singing as

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loudly as you could into a large conical horn.

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Wow. Yeah. And that horn vibrated a stylus to

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etch sound waves onto a wax cylinder or a flat

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disc. Microphones weren't standard yet. So no

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amplification. None. To move 2 million physical

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units under those technological and economic

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conditions meant his music was resonating on

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a massive national scale. It crossed regional

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boundaries. That massive success launches a truly

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prolific era for him. Between 1925 and 1929,

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he records over 200 songs. He was incredibly

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busy. He bounces between major labels of the

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era like Victor, Edison, Janet, and Paramount.

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And by 1926, he starts pulling his family members

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into the studio to create a full string band

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sound. Right. The family dynamic comes into play.

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And he is working extensively with a highly influential

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producer named Ralph Peer. A legendary name in

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the industry. Here's where it gets really interesting.

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In the summer of 1927. Stoneman isn't just in

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the recording booth playing his own songs. He

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actually helps Ralph Peer conduct what become

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known as the Bristol Sessions. Yes, the Bristol

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Sessions. For anyone listening who knows country

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music history, the Bristol Sessions are often

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called the Big Bang of the genre. What's fascinating

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here is Stoneman's transition from talent to

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tastemaker. Okay, tell me more about that. While

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he isn't just churning out his own product anymore,

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he is actively scouting. By helping to facilitate

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those Bristol sessions, he is instrumental in

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the discovery of the Carter family and Jimmy

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Rogers. Two absolute titans of the genre. Exactly.

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He had a keen ear for the raw, authentic sounds

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that the burgeoning commercial market was hungry

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for. He was acting as a vital architect, laying

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the very foundation for what commercial country

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music would become. So we have this absolute

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peak. He is a pioneer. He is an A and R scout

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before the term really existed. And he is a star

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selling millions of records. He's at the top

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of the world. He is highly active right up through

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1929. And then... The bottom falls out of the

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world. The Great Depression. The Great Depression

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hits and the Stoneman family is devastated. They

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lose their home. They lose their wealth. They

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lose their possessions. I want you listening

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right now to try to put yourself in his shoes.

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It's a terrifying thought. Going from selling

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two million records, being the king of the mountain,

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to utter destitution. The music industry essentially

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collapsed overnight. Just like that. Just like

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that. Discretionary income vanished, which meant

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no one was buying records. If you couldn't afford

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bread, you certainly weren't buying a wax cylinder.

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But wait, how does a guy who sold two million

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records just a few years prior end up with absolutely

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nothing? Wouldn't he have royalties coming in

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from those massive hits to cushion the blow?

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That is the tragic reality of early commercial

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music. Today, an artist with a two million selling

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single has a vast web of mechanical royalties.

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Right. Performance rights organizations. Like

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ASCAP or BMI, plus union protections. In the

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1920s, the model was often a flat fee. A flat

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fee? Yeah. You went into the studio, you got

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paid $50 to record the song, and you relinquished

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the rights. That is insane. Even if the producer

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offered a rudimentary royalty, the enforcement

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and tracking were virtually non -existent for

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rural artists. So the money just dried up. Completely.

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When the economy crashed, the cash flow simply

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stopped. That is brutal. So we have this stark

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contrast. You go from the absolute high of shaping

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a new music industry in New York City to utter

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destitution. Survival mode. By 1932, the Stonemans

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have nine surviving children, and they are forced

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to leave the mountains. They move to the Washington,

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D .C. area, where they eventually have four more

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kids. So 13 kids total living under his roof

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during the Depression. Stoneman is taking whatever

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manual labor work he can find just to keep them

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from starving, while still trying to hustle for

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whatever meager music gigs exist. It creates

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an incredibly dark valley in his timeline. The

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1930s for the Stoneman family are defined purely

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by survival. He is no longer the hotshot recording

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artist. He is a desperate father trying to feed

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over a dozen people during the worst economic

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crisis in American history. The reality of that

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struggle really crystallizes in 1941. He buys

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a cheap plot of land in Carmody Hills, Maryland.

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And he uses his carpentry skills to physically

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build a shack from scratch for his massive family.

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He built it himself. Yes. And he eventually lands

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a regular job working at the naval gun factory.

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I want you to visualize that contrast. A decade

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prior, he was a nationwide star. Now... He is

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holding a hammer at a gun factory and living

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in a self -built shack. If we connect this to

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the bigger picture, it highlights the extreme

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vulnerability of industry pioneers. That take

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all risks? Exactly. The folks who hack through

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the jungle and build the first roads rarely get

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to drive the luxury cars on them later. That's

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a great analogy. Stoneman built the commercial

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country music road, but the economic structures

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weren't in place to protect him when the storms

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came. Yet, despite that grueling reality, the

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music didn't stop. They kept playing. They never

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stopped playing. And that brings us to the most

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triumphant pivot in this entire narrative. The

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family transitions to a brand new disruptive

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technology. Television. Television. The comeback

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really sparks in 1947. The Stoneman family enters

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a talent contest at Constitution Hall in Washington,

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D .C., and they win. And the prize for that was

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huge. The prize is six months of exposure on

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local television. Which is an incredibly strategic

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medium to conquer in 1947. Television was in

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its absolute infancy. Much like the commercial

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phonograph industry was when he dominated it

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in the 20s. Precisely. Once again, Pop Stoneman

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recognizes a new technological frontier and he

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gets his family in on the ground floor. And they

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ride that wave brilliantly into the 1950s. The

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milestones they hit in 1956 are just phenomenal.

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1956 was a massive year for them. First, Pop

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Stoneman goes on the NBC television quiz show

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called The Big Surprise. He sings, he charms

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the audience, and he wins $10 ,000. A fortune

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back then. That same year, a group made up largely

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of his children, calling themselves the Bluegrass

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Champs, go on the massive CBS television program

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Arthur Godfrey's Talent Scouts. Which was the

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American Idol of its day. And they win that too.

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Also in 1956, Mike Seeger, who is a huge figure

00:13:01.669 --> 00:13:04.450
in the folk revival, records Pop and his wife

00:13:04.450 --> 00:13:08.679
Hattie for the Folkways label. 1956 is the undeniable

00:13:08.679 --> 00:13:11.379
tipping point of the resurgence. The momentum

00:13:11.379 --> 00:13:14.279
is finally permanently back. He finally gets

00:13:14.279 --> 00:13:16.639
a break. Pop is able to retire from the manual

00:13:16.639 --> 00:13:19.419
labor that had broken his back for decades. The

00:13:19.419 --> 00:13:21.620
children's group, the Champs, transition into

00:13:21.620 --> 00:13:23.500
a full -time professional outfit and officially

00:13:23.500 --> 00:13:25.940
become known as the Stonemans. And their trajectory

00:13:25.940 --> 00:13:28.679
from that point is a steady, relentless climb

00:13:28.679 --> 00:13:32.080
upward. They start conquering the 1960s. They

00:13:32.080 --> 00:13:35.340
record albums for the Starday label. By 1964,

00:13:35.700 --> 00:13:37.679
they are touring through Texas and California.

00:13:38.000 --> 00:13:40.559
They cut a record for World Pacific. They are

00:13:40.559 --> 00:13:43.620
playing major venues like Disneyland. Disneyland.

00:13:43.700 --> 00:13:48.000
Yeah. They tap into the massive 1960s folk revival,

00:13:48.159 --> 00:13:51.360
playing the Monterey Folk Festival in 1964, and

00:13:51.360 --> 00:13:55.000
Pop himself appears at the UCLA Folk Music Festival.

00:13:55.200 --> 00:13:57.820
They manage to bridge the generational gap perfectly.

00:13:58.649 --> 00:14:01.470
The younger folk revival audience of the 1960s

00:14:01.470 --> 00:14:04.929
was desperate for authenticity, for real pioneers

00:14:04.929 --> 00:14:07.769
of American roots music. And Pop Stoneman was

00:14:07.769 --> 00:14:10.250
the genuine article. He really was standing right

00:14:10.250 --> 00:14:13.110
there on stage with his incredibly talented children.

00:14:13.799 --> 00:14:16.340
That momentum drives them right into the absolute

00:14:16.340 --> 00:14:20.039
climax of the story. In 1965, the Stoneman's

00:14:20.039 --> 00:14:22.279
moved to Nashville. The undisputed capital of

00:14:22.279 --> 00:14:24.340
the industry he helped create. They start working

00:14:24.340 --> 00:14:26.580
with legendary producer Jack Clement. They sign

00:14:26.580 --> 00:14:28.980
a major contract with MGM Records. They launch

00:14:28.980 --> 00:14:31.440
their own syndicated TV show. They even start

00:14:31.440 --> 00:14:34.000
appearing in feature films like the 1967 movie

00:14:34.000 --> 00:14:35.960
Hell on Wheels and The Road to Nashville. It

00:14:35.960 --> 00:14:38.860
just kept building. And then the ultimate validation

00:14:38.860 --> 00:14:40.679
from the industry that had forgotten him for

00:14:40.679 --> 00:14:45.379
20 years. In 1967, the Stonemans win the Country

00:14:45.379 --> 00:14:47.720
Music Association's Award for Vocal Group of

00:14:47.720 --> 00:14:50.389
the Year. It is an unparalleled vindication.

00:14:50.669 --> 00:14:53.409
Truly. To hold that award, standing next to the

00:14:53.409 --> 00:14:55.590
children he raised in a self -built shack during

00:14:55.590 --> 00:14:57.950
the Depression, must have been an unimaginably

00:14:57.950 --> 00:15:00.490
powerful moment. I get chills just thinking about

00:15:00.490 --> 00:15:03.210
it. Sadly, Pop Stoneman passes away the following

00:15:03.210 --> 00:15:07.629
year, in 1968, at the age of 75. But what a way

00:15:07.629 --> 00:15:10.429
to go out. He is interred in Mount Olivet Cemetery

00:15:10.429 --> 00:15:13.429
in Nashville, finally at rest in the city built

00:15:13.429 --> 00:15:16.549
on the music he pioneered. It is an awe -inspiring

00:15:16.549 --> 00:15:19.419
arc. From a motherless toddler in a Virginia

00:15:19.419 --> 00:15:22.259
log cabin learning the jaw harp, to a forgotten

00:15:22.259 --> 00:15:24.559
carpenter building a shack to survive the Depression,

00:15:24.840 --> 00:15:28.480
to a patriarch holding a CMA award on national

00:15:28.480 --> 00:15:31.080
television. It's an incredible American story.

00:15:31.399 --> 00:15:34.179
It's a story of profound musical genius, but

00:15:34.179 --> 00:15:37.659
far more than that, it is a masterclass in extreme,

00:15:37.659 --> 00:15:40.700
unyielding human resilience. His legacy has only

00:15:40.700 --> 00:15:43.120
solidified since his passing. It certainly has.

00:15:43.480 --> 00:15:46.279
The historical recognition finally caught up

00:15:46.279 --> 00:15:49.830
to him. In 2008, Pop Stoneman was officially

00:15:49.830 --> 00:15:52.169
inducted into the Country Music Hall of Fame.

00:15:52.230 --> 00:15:56.570
Long overdue. Very. In 2009, he and Hattie were

00:15:56.570 --> 00:15:59.190
enshrined in the Janet Records Walk of Fame.

00:15:59.370 --> 00:16:02.250
And a massive retrospective of his early work,

00:16:02.409 --> 00:16:04.889
put together by a Grammy -winning reissue team,

00:16:05.110 --> 00:16:07.830
was released in 2008. I remember that release.

00:16:08.190 --> 00:16:11.600
The album, titled Ernest Stoneman. The unsung

00:16:11.600 --> 00:16:15.899
father of country music, 1925 to 1934, was even

00:16:15.899 --> 00:16:18.519
nominated for a Grammy Award for Best Album Notes.

00:16:18.740 --> 00:16:21.279
A perfect capstone. So what does this all mean?

00:16:21.519 --> 00:16:23.519
This raises an important question about the true

00:16:23.519 --> 00:16:26.759
nature of longevity in any creative field. Pop

00:16:26.759 --> 00:16:29.120
Stoneman demonstrated the incredible value of

00:16:29.120 --> 00:16:31.179
aggressive adaptation. He never stopped moving

00:16:31.179 --> 00:16:33.940
forward. He evolved his delivery mechanism, moving

00:16:33.940 --> 00:16:38.299
from acoustic cylinders to radio to local television

00:16:38.299 --> 00:16:41.409
to syndicated culture. broadcasts, but he never

00:16:41.409 --> 00:16:43.809
fundamentally altered the authentic roots of

00:16:43.809 --> 00:16:46.350
his art. He never stopped being that musician

00:16:46.350 --> 00:16:49.029
from the Blue Ridge Mountains. He just kept finding

00:16:49.029 --> 00:16:51.929
new technologies to project that mountain music

00:16:51.929 --> 00:16:54.169
to the world. That's exactly it. And I'll leave

00:16:54.169 --> 00:16:57.000
you with a final thought to mull over. The Stoneman

00:16:57.000 --> 00:16:59.179
family managed to sustain a cultural dynasty

00:16:59.179 --> 00:17:03.059
across 50 years and multiple technological revolutions

00:17:03.059 --> 00:17:06.019
that wiped out thousands of their peers. So many

00:17:06.019 --> 00:17:08.720
others faded away. Right. So if you look at the

00:17:08.720 --> 00:17:12.140
landscape today with the chaotic shift from streams,

00:17:12.140 --> 00:17:15.900
algorithms to short form video and AI, what emerging

00:17:15.900 --> 00:17:19.039
platforms might a family use today to spark the

00:17:19.039 --> 00:17:21.700
next 50 year dynasty? Why? And more importantly,

00:17:21.819 --> 00:17:23.759
how would they build their foundation to ensure

00:17:23.759 --> 00:17:26.299
they survive the next? predictable technological

00:17:26.299 --> 00:17:29.279
crash? That is a phenomenal question to leave

00:17:29.279 --> 00:17:31.400
off on. Thank you so much for joining us on this

00:17:31.400 --> 00:17:33.700
deep dive today. We hope this incredible story

00:17:33.700 --> 00:17:36.039
of resilience and reinvention sticks with you,

00:17:36.099 --> 00:17:37.960
and we encourage you to keep looking for the

00:17:37.960 --> 00:17:40.099
hidden histories behind the media you consume

00:17:40.099 --> 00:17:41.839
every day. Until next time.
