WEBVTT 00:00:00.000 --> 00:00:02.379 Welcome to the Deep Dive. I'm really glad you 00:00:02.379 --> 00:00:04.839 are joining us today because our mission for 00:00:04.839 --> 00:00:06.419 this conversation is going to take us a little 00:00:06.419 --> 00:00:08.539 bit off the beaten path. Definitely off the beaten 00:00:08.539 --> 00:00:10.539 path. Yeah. Usually you and I sit down to tear 00:00:10.539 --> 00:00:14.060 through a massive research paper or maybe we 00:00:14.060 --> 00:00:16.260 dissect a really dense investigative article. 00:00:16.839 --> 00:00:19.719 But today we are taking a strictly philosophical 00:00:19.719 --> 00:00:22.839 look at a single phrase. Right. And we're doing 00:00:22.839 --> 00:00:25.760 it through a very specific, almost bizarre lens. 00:00:26.420 --> 00:00:29.719 We are looking at a Wikipedia disambiguation 00:00:29.719 --> 00:00:32.840 page, specifically the disambiguation page for 00:00:32.840 --> 00:00:36.340 the idiom money in the bank. It is. It's definitely 00:00:36.340 --> 00:00:39.380 a departure from our usual material, but it's 00:00:39.380 --> 00:00:41.240 a completely different way to look at how we 00:00:41.240 --> 00:00:43.579 structure information. I mean, we are so accustomed 00:00:43.579 --> 00:00:47.539 to media that gives us a clear, linear narrative. 00:00:47.600 --> 00:00:51.020 Beginning, middle and end. Exactly. But a disambiguation 00:00:51.020 --> 00:00:53.859 page is inherently nonlinear. It doesn't tell 00:00:53.859 --> 00:00:56.359 a story. It's a crossroads. It is literally just 00:00:56.359 --> 00:00:58.780 an infrastructural tool designed solely to route 00:00:58.780 --> 00:01:01.140 lost internet traffic. And I want to set the 00:01:01.140 --> 00:01:03.280 scene for you so you can really visualize the 00:01:03.280 --> 00:01:05.200 source material we're looking at today. Imagine 00:01:05.200 --> 00:01:07.819 that classic Wikipedia layout you have probably 00:01:07.819 --> 00:01:10.459 seen a thousand times. We all know it. Right. 00:01:10.500 --> 00:01:14.319 Our source capture shows a page with a very specific 00:01:14.319 --> 00:01:17.719 set of user interface options acting as the wrapper 00:01:17.719 --> 00:01:20.799 for the content. So in the appearance settings, 00:01:21.040 --> 00:01:24.200 the text is set to standard. So there is this 00:01:24.200 --> 00:01:27.640 quirky administrative note attached that says, 00:01:27.739 --> 00:01:30.939 this page always uses small font size. Which 00:01:30.939 --> 00:01:33.439 is very specific. Super specific. And the width 00:01:33.439 --> 00:01:36.599 is set to standard instead of wide. So the content 00:01:36.599 --> 00:01:38.799 is kept in a neat central column rather than 00:01:38.799 --> 00:01:40.480 stretching across the entirety of your browser 00:01:40.480 --> 00:01:43.200 window. The color is locked into light mode. 00:01:43.459 --> 00:01:45.659 And my personal favorite detail on this whole 00:01:45.659 --> 00:01:48.310 digital dashboard. There's a setting called birthday 00:01:48.310 --> 00:01:50.129 mode, which features something called a baby 00:01:50.129 --> 00:01:53.109 globe. And currently that setting is disabled. 00:01:53.310 --> 00:01:55.849 Which is such a beautifully mundane detail to 00:01:55.849 --> 00:01:58.049 find on a global encyclopedia. It really is. 00:01:58.400 --> 00:02:01.500 It reminds you that this vast repository of human 00:02:01.500 --> 00:02:03.719 knowledge is, at the end of the day, a piece 00:02:03.719 --> 00:02:06.680 of software. It's built by humans, maintained 00:02:06.680 --> 00:02:09.000 by a community, and it's filled with toggles, 00:02:09.000 --> 00:02:11.340 switches, and weird little inside jokes like 00:02:11.340 --> 00:02:13.960 a baby globe that you can toggle on or off. Yeah. 00:02:14.080 --> 00:02:15.939 It just grounds the whole experience. It grounds 00:02:15.939 --> 00:02:18.759 it, but it also contrasts so sharply with what's 00:02:18.759 --> 00:02:21.780 happening right above those settings. Right at 00:02:21.780 --> 00:02:24.580 the very top of the page, there is a massive, 00:02:24.699 --> 00:02:28.379 highly visible banner. promoting a global campaign. 00:02:28.560 --> 00:02:31.159 Right. The Ramadan banner. Yes. It reads, quote, 00:02:31.379 --> 00:02:35.020 Wiggy loves Ramadan 2026. Tell the world about 00:02:35.020 --> 00:02:37.460 Ramadan traditions. Join the global campaign 00:02:37.460 --> 00:02:39.699 to bridge knowledge gaps about Islamic history 00:02:39.699 --> 00:02:42.400 and culture. Participate now. What's fascinating 00:02:42.400 --> 00:02:44.919 here is the sheer contrast between the platform's 00:02:44.919 --> 00:02:47.460 intent and the actual page we're analyzing. On 00:02:47.460 --> 00:02:50.539 one hand, you have this lofty, highly organized 00:02:50.539 --> 00:02:54.240 global educational mission. The platform is actively 00:02:54.240 --> 00:02:57.659 rallying users worldwide to bridge cultural gaps, 00:02:57.860 --> 00:03:00.280 to share profound historical and religious traditions, 00:03:00.379 --> 00:03:03.259 and to act as a unifying global force for education. 00:03:03.879 --> 00:03:06.199 And then directly underneath that noble banner, 00:03:06.379 --> 00:03:09.479 you have the actual content of the disambiguation 00:03:09.479 --> 00:03:12.479 page. Which is just chaos. Absolute chaos. It 00:03:12.479 --> 00:03:15.419 is a completely disjointed, highly specific collection 00:03:15.419 --> 00:03:18.259 of pop culture artifacts that simply happen to 00:03:18.259 --> 00:03:21.099 share the exact same name. It frames the page 00:03:21.099 --> 00:03:23.659 as an accidental cultural cross -section showing 00:03:23.659 --> 00:03:26.080 how a single idiom gets claimed by completely 00:03:26.080 --> 00:03:28.479 unrelated corners of entertainment. Okay, let's 00:03:28.479 --> 00:03:31.080 unpack this because the actual items listed on 00:03:31.080 --> 00:03:33.400 this page give us a really unexpected... journey 00:03:33.400 --> 00:03:35.900 through modern media. Under the main heading 00:03:35.900 --> 00:03:37.979 for Money in the Bank, the very first item listed 00:03:37.979 --> 00:03:42.699 is from 1942. 1942. Yeah, 1942. It is a comedy 00:03:42.699 --> 00:03:45.180 novel by the author P .G. Woodhouse, and it is 00:03:45.180 --> 00:03:47.840 literally titled Money in the Bank. Right in 00:03:47.840 --> 00:03:49.840 the middle of the 20th century. Yes. And then 00:03:49.840 --> 00:03:52.180 the very next narrative item on the list jumps 00:03:52.180 --> 00:03:55.020 significantly forward in time. We move away from 00:03:55.020 --> 00:03:59.199 a 1942 PG Woodhouse comedy novel to a 1979 Australian 00:03:59.199 --> 00:04:02.099 TV film starring an actor named Tom Richards. 00:04:02.319 --> 00:04:04.960 A pretty big leap. Huge. And that film was also 00:04:04.960 --> 00:04:07.060 called Money in the Bank. Yeah. So we are spanning 00:04:07.060 --> 00:04:09.360 decades in continents within the first two bullet 00:04:09.360 --> 00:04:11.680 points. The jump in medium is what really stands 00:04:11.680 --> 00:04:14.060 out to me here. When you look at those narrative 00:04:14.060 --> 00:04:16.860 foundations, moving from wartime British literature 00:04:16.860 --> 00:04:19.920 to late 70s Australian television broadcasting, 00:04:20.360 --> 00:04:23.220 it tells you something profound about the adaptability 00:04:23.220 --> 00:04:26.540 of the phrase itself. Oh, so? Well, for an idiom 00:04:26.540 --> 00:04:28.699 to serve as the foundational title for a comedy 00:04:28.699 --> 00:04:31.160 book and then independently function as the title 00:04:31.160 --> 00:04:37.139 for a television film broadcast on another. That 00:04:37.139 --> 00:04:52.259 makes sense. Do you think the creators of the 00:04:52.259 --> 00:04:55.339 1979 Australian film were referencing the 1942 00:04:55.339 --> 00:04:58.300 novel? Or is it just that the idiom is so deeply 00:04:58.300 --> 00:05:01.000 baked into the English language that they both 00:05:01.000 --> 00:05:04.139 naturally gravitated toward it? Given how disambiguation 00:05:04.139 --> 00:05:06.459 pages work, they are almost certainly unrelated 00:05:06.459 --> 00:05:08.680 properties that just arrived at the same title. 00:05:08.839 --> 00:05:11.180 And that is the beauty of looking at language 00:05:11.180 --> 00:05:13.699 this way. They just stumbled onto the same metaphor. 00:05:14.000 --> 00:05:16.980 Exactly. The phrase money in the bank is culturally 00:05:16.980 --> 00:05:20.279 sticky. It survives the transition from print 00:05:20.279 --> 00:05:24.839 media in the 1940s to localized television broadcasting 00:05:24.839 --> 00:05:28.180 in the 1970s without losing its core meaning. 00:05:28.379 --> 00:05:30.079 Here is where it gets really interesting, though. 00:05:30.410 --> 00:05:33.170 Because the page then shifts gears entirely. 00:05:33.529 --> 00:05:35.769 If you're scrolling down this list with us, we 00:05:35.769 --> 00:05:38.490 move away from narrative media like novels and 00:05:38.490 --> 00:05:41.290 TV films, and we pivot straight into the world 00:05:41.290 --> 00:05:43.490 of physical spectacle. The wrestling section. 00:05:43.790 --> 00:05:46.930 Yes. In 2005, the world of professional wrestling 00:05:46.930 --> 00:05:50.250 debuted the Money in the Bank ladder match. Which 00:05:50.250 --> 00:05:52.889 is a fundamental shift in how the phrase is being 00:05:52.889 --> 00:05:54.990 utilized. It's completely different. Right. We 00:05:54.990 --> 00:05:57.430 have gone from the phrase acting as a metaphorical 00:05:57.430 --> 00:06:00.069 title for a story to the phrase describing a 00:06:00.069 --> 00:06:02.430 highly specific physical athletic competition. 00:06:02.829 --> 00:06:04.750 And it doesn't stop at just being a match type. 00:06:04.949 --> 00:06:07.550 The list shows the ladder match debuting in 2005. 00:06:08.269 --> 00:06:10.589 But right below it, there is another entry that 00:06:10.589 --> 00:06:12.949 reveals an astonishing escalation. It became 00:06:12.949 --> 00:06:16.689 an entire brand. It did. It turns out that specific 00:06:16.689 --> 00:06:20.209 match became so massively popular that it evolved 00:06:20.209 --> 00:06:24.529 into WWE Money in the Bank. The disambiguation 00:06:24.529 --> 00:06:27.850 page defines this as an annual professional wrestling 00:06:27.850 --> 00:06:30.910 event based on the above match type. I want you 00:06:30.910 --> 00:06:34.209 to really consider how rare that is for a standalone 00:06:34.209 --> 00:06:37.529 phrase. Think about the trajectory here. It didn't 00:06:37.529 --> 00:06:39.589 just stay a single one -off match on a random 00:06:39.589 --> 00:06:43.389 Tuesday. The phrase was completely institutionalized 00:06:43.389 --> 00:06:46.310 by a massive corporation. Institutionalized is 00:06:46.310 --> 00:06:48.209 the perfect word for it. It became an annual 00:06:48.209 --> 00:06:50.610 tentpole event. Usually, major sporting events 00:06:50.610 --> 00:06:52.750 are named after locations or historical figures 00:06:52.750 --> 00:06:55.170 or very literal descriptions of the sport. Like 00:06:55.170 --> 00:06:57.709 the World Cup or the Super Bowl. Exactly. But 00:06:57.709 --> 00:07:00.350 here, a common idiom organically grew into a 00:07:00.350 --> 00:07:04.170 massive recurring corporate franchise. WWE completely 00:07:04.170 --> 00:07:06.350 took over the identity of that phrase for an 00:07:06.350 --> 00:07:08.870 entire global audience of wrestling fans. Like 00:07:08.870 --> 00:07:11.110 the phrase was commodified. It went from being 00:07:11.110 --> 00:07:13.269 an abstract concept about financial security 00:07:13.269 --> 00:07:16.069 to being the entire umbrella branding for a pay 00:07:16.069 --> 00:07:18.069 -per -view event. You literally buy tickets to 00:07:18.069 --> 00:07:20.069 go see Money in the Bank. They took a metaphor 00:07:20.069 --> 00:07:23.449 and made it a literal physical destination. And 00:07:23.449 --> 00:07:25.889 because of the mechanics of Wikipedia, that massive 00:07:25.889 --> 00:07:29.170 corporate franchise now sits on the exact same 00:07:29.170 --> 00:07:32.829 bulleted list right next to a 1942 comedy novel. 00:07:33.069 --> 00:07:35.970 It's so strange to see them side by side. But 00:07:35.970 --> 00:07:37.829 if you think the wrestling world grabbed hold 00:07:37.829 --> 00:07:40.660 of this phrase and transformed it, Just wait 00:07:40.660 --> 00:07:42.759 until we look at the music section of this page. 00:07:43.399 --> 00:07:45.540 Because the music section shows an explosive 00:07:45.540 --> 00:07:48.480 repetition of the exact same title. It's a very 00:07:48.480 --> 00:07:50.839 crowded section. It has its own dedicated edit 00:07:50.839 --> 00:07:53.920 button, its own distinct sub list, and the timeline 00:07:53.920 --> 00:07:56.439 it presents is really telling. The music industry 00:07:56.439 --> 00:07:58.540 definitely seems to treat the phrase differently 00:07:58.540 --> 00:08:00.980 than the television or publishing industries 00:08:00.980 --> 00:08:03.639 did. They treat it like a necessity. The timeline 00:08:03.639 --> 00:08:06.300 starts off very quietly, actually. The first 00:08:06.300 --> 00:08:08.259 entry in this section is a John Anderson song, 00:08:08.459 --> 00:08:11.040 released in 1993. It's just one song. Just a 00:08:11.040 --> 00:08:12.939 lone entry sitting there for the entirety of 00:08:12.939 --> 00:08:15.620 the 1990s. But then, if you look at the dates, 00:08:15.779 --> 00:08:18.899 there's this massive 13 -year dead zone where 00:08:18.899 --> 00:08:21.480 the phrase completely drops off the map musically. 00:08:21.620 --> 00:08:23.699 And then it comes back with a vengeance. Nothing 00:08:23.699 --> 00:08:26.129 at all. Until we hit a rapid -fire double hit 00:08:26.129 --> 00:08:29.930 in the mid -2000s. In 2006, there is a little 00:08:29.930 --> 00:08:32.730 scrappy song called Money in the Bank. And then 00:08:32.730 --> 00:08:35.809 immediately following that, in 2007, there is 00:08:35.809 --> 00:08:38.950 a Swizz Beat song, also called Money in the Bank. 00:08:39.110 --> 00:08:41.049 A back -to -back claiming of the title within 00:08:41.049 --> 00:08:43.110 a single calendar year. And the music section 00:08:43.110 --> 00:08:45.549 caps off with one more major entry from that 00:08:45.549 --> 00:08:48.740 same era. It lists a rap mixtape series by Lloyd 00:08:48.740 --> 00:08:51.580 Banks. The entire series, which was hosted by 00:08:51.580 --> 00:08:54.620 DJ Who Kid, was titled Money in the Bank. So 00:08:54.620 --> 00:08:57.039 we have this massive burst of activity all clustered 00:08:57.039 --> 00:08:58.879 together. If we connect this to the bigger picture, 00:08:59.019 --> 00:09:01.019 that clustering is highly revealing. You have 00:09:01.019 --> 00:09:03.799 the 1993 track by John Anderson sitting in isolation. 00:09:04.080 --> 00:09:06.759 And then you have this sudden, intense concentration 00:09:06.759 --> 00:09:10.000 of usages in the mid -2000s hip -hop scene. Lil 00:09:10.000 --> 00:09:12.399 Scrappy, Swizz Beatz, Lloyd Banks. Exactly. Lil 00:09:12.399 --> 00:09:15.159 Scrappy in 2006, Swizz Beatz in 2007, and the 00:09:15.159 --> 00:09:17.580 Lloyd Banks. and DJ Who Kid mixtape series all 00:09:17.580 --> 00:09:20.720 occupying that exact same cultural window. It 00:09:20.720 --> 00:09:22.700 really highlights how certain phrases suddenly 00:09:22.700 --> 00:09:25.480 become zeitgeist material within specific musical 00:09:25.480 --> 00:09:27.759 communities. Do you think it's just a coincidence 00:09:27.759 --> 00:09:30.440 that they all used it at the same time? Or was 00:09:30.440 --> 00:09:33.279 there something in the air in 2006 where that 00:09:33.279 --> 00:09:36.320 specific phrase became a mandatory cultural flex? 00:09:36.639 --> 00:09:39.200 It's rarely a coincidence when language clusters 00:09:39.200 --> 00:09:41.590 like that. For whatever reason, right around 00:09:41.590 --> 00:09:45.230 that 2006 to 2007 window, money in the bank was 00:09:45.230 --> 00:09:48.090 the exact concept that resonated with what those 00:09:48.090 --> 00:09:50.389 specific artists were trying to express. It was 00:09:50.389 --> 00:09:52.899 the perfect metaphor for the moment. In hip -hop, 00:09:53.000 --> 00:09:55.559 where themes of guaranteed success, wealth, and 00:09:55.559 --> 00:09:58.980 reliability are often paramount, the idiom suddenly 00:09:58.980 --> 00:10:01.600 transitioned from being a dormant phrase to being 00:10:01.600 --> 00:10:04.799 an absolute cultural necessity. It went from 00:10:04.799 --> 00:10:07.759 a quiet metaphor to a loud declaration of status. 00:10:08.139 --> 00:10:10.580 A loud declaration of status is a great way to 00:10:10.580 --> 00:10:12.519 put it. It caught fire in the industry for a 00:10:12.519 --> 00:10:14.179 couple of years and everyone needed to plant 00:10:14.179 --> 00:10:16.889 their flag in it. But what I find really striking 00:10:16.889 --> 00:10:19.009 about this page isn't just the wrestling events 00:10:19.009 --> 00:10:21.509 or the mixtape series. What stands out to you? 00:10:21.649 --> 00:10:24.149 It is the global footprint of the metadata itself. 00:10:24.990 --> 00:10:26.710 We aren't just looking at an English language 00:10:26.710 --> 00:10:29.620 phenomenon here. The sidebar of our source capture 00:10:29.620 --> 00:10:32.740 shows that this specific disambiguation page 00:10:32.740 --> 00:10:36.740 exists and is actively maintained in six different 00:10:36.740 --> 00:10:39.340 languages. Which implies that the confusion surrounding 00:10:39.340 --> 00:10:41.379 this phrase isn't limited to English speakers. 00:10:41.600 --> 00:10:43.940 People all over the world are searching for these 00:10:43.940 --> 00:10:46.679 items and getting lost. You can toggle this page 00:10:46.679 --> 00:10:49.320 into Persian, which is listed natively as Farsi. 00:10:49.460 --> 00:10:52.360 You can view it in Italian. It is available in 00:10:52.360 --> 00:10:54.639 Dutch, listed as Netherlands. It is in Polish. 00:10:55.039 --> 00:10:57.279 It is in Portuguese. And it is even maintained 00:10:57.279 --> 00:10:59.980 in Vietnamese, listed as Team Viet. That is a 00:10:59.980 --> 00:11:02.600 wide net. Right. The fact that across all these 00:11:02.600 --> 00:11:05.500 different languages, there is a recognized architectural 00:11:05.500 --> 00:11:08.679 need to clarify which money in the bank a user 00:11:08.679 --> 00:11:11.240 is looking for is a testament to how far these 00:11:11.240 --> 00:11:13.659 pieces of media have traveled. It speaks volumes 00:11:13.659 --> 00:11:15.940 about the global reach of the pop culture we've 00:11:15.940 --> 00:11:18.399 been discussing. Whether someone in Poland is 00:11:18.399 --> 00:11:22.139 trying to look up the 2005 WWE ladder match or 00:11:22.139 --> 00:11:24.700 someone in Vietnam is searching for that 2007 00:11:24.700 --> 00:11:27.960 Swizz Beatz song, the platform has had to build 00:11:27.960 --> 00:11:30.700 a multilingual infrastructure to guide them to 00:11:30.700 --> 00:11:34.639 the right place. It's wild. The idiom has completely 00:11:34.639 --> 00:11:38.120 bypassed its origins. And the platform is incredibly 00:11:38.120 --> 00:11:40.740 literal about how that infrastructure is supposed 00:11:40.740 --> 00:11:43.320 to work. Right at the bottom of the page, there 00:11:43.320 --> 00:11:45.879 is a section titled topics referred to by the 00:11:45.879 --> 00:11:48.440 same term. The disambiguation warning. Yeah. 00:11:48.500 --> 00:11:51.179 And it directly explains the mechanics of disambiguation 00:11:51.179 --> 00:11:54.440 to the user. It states, quote, this disambiguation 00:11:54.440 --> 00:11:57.259 page lists articles associated with the title 00:11:57.259 --> 00:11:59.700 money in the bank. And then it gives this very 00:11:59.700 --> 00:12:02.299 robotic, almost painfully polite instruction. 00:12:02.580 --> 00:12:05.500 It says, if an internal link incorrectly led 00:12:05.500 --> 00:12:07.539 you here, you may wish to change the link to 00:12:07.539 --> 00:12:09.769 point directly to the intended article. It is 00:12:09.769 --> 00:12:12.090 functioning as a digital traffic cop. It doesn't 00:12:12.090 --> 00:12:14.330 care why you are there. It only cares about getting 00:12:14.330 --> 00:12:16.070 you out of the intersection and on your way. 00:12:16.190 --> 00:12:18.669 And we even know exactly when the traffic cop 00:12:18.669 --> 00:12:21.669 last updated their logs. The hidden categories 00:12:21.669 --> 00:12:24.529 in the page information tell us that this specific 00:12:24.529 --> 00:12:28.070 version of the page was last edited on the 21st 00:12:28.070 --> 00:12:33.139 of February 2023 at 14 .55 UTC. Zooming out for 00:12:33.139 --> 00:12:35.480 a second, the sheer utility of what we are looking 00:12:35.480 --> 00:12:37.620 at is something we take for granted every time 00:12:37.620 --> 00:12:39.720 we use the Internet. We really do. All of this 00:12:39.720 --> 00:12:42.259 text, all of these links, the translations, they 00:12:42.259 --> 00:12:45.120 are all available under a Creative Commons attribution 00:12:45.120 --> 00:12:48.460 share like 4 .0 license. This entire ecosystem 00:12:48.460 --> 00:12:51.200 is maintained by the Wikimedia Foundation, Inc., 00:12:51.200 --> 00:12:53.700 which the page explicitly notes is a nonprofit 00:12:53.700 --> 00:12:55.899 organization. They're just doing this to keep 00:12:55.899 --> 00:12:58.620 things organized. Exactly. So you have a nonprofit 00:12:58.620 --> 00:13:01.580 entity that is meticulously, relentlessly organizing. 00:13:01.870 --> 00:13:04.710 the absolute chaos of human culture for free. 00:13:04.929 --> 00:13:07.990 You have someone searching for a 1942 PG Woodhouse 00:13:07.990 --> 00:13:10.149 comedy novel, and you have someone else searching 00:13:10.149 --> 00:13:13.269 for a little scrappy song from 2006. Worlds colliding. 00:13:13.330 --> 00:13:15.129 And because of how hyperlinks work, they both 00:13:15.129 --> 00:13:17.570 end up in this exact same digital waiting room. 00:13:17.690 --> 00:13:19.769 I love that visual. Yeah. They both clicked a 00:13:19.769 --> 00:13:22.090 vague link, and now the Woodhouse fan and the 00:13:22.090 --> 00:13:24.350 little scrappy fan are standing in the same room 00:13:24.350 --> 00:13:25.750 looking at each other, trying to figure out which 00:13:25.750 --> 00:13:28.309 door to walk through next. And the system doesn't 00:13:28.309 --> 00:13:31.409 judge the cultural value of the 1979 Tom Richards 00:13:31.409 --> 00:13:34.269 Australian TV film against the Lloyd Banks rap 00:13:34.269 --> 00:13:37.350 mixtape series. It doesn't rank them by importance 00:13:37.350 --> 00:13:40.070 or artistic merit. It's totally neutral. It just 00:13:40.070 --> 00:13:42.649 acknowledges that they share a name, places them 00:13:42.649 --> 00:13:44.750 on equal footing in a sterile bulleted list, 00:13:44.929 --> 00:13:47.909 and asks the user, which one did you mean? It 00:13:47.909 --> 00:13:51.169 is pure, unbiased organization of human output. 00:13:51.389 --> 00:13:54.559 So what does this all mean? Let's wrap up this 00:13:54.559 --> 00:13:56.720 journey we've been on today. We started by looking 00:13:56.720 --> 00:13:59.259 at a standard light mode interface with a disabled 00:13:59.259 --> 00:14:02.220 baby globe beneath a banner rallying the world 00:14:02.220 --> 00:14:04.419 to share Ramadan traditions. Quite the starting 00:14:04.419 --> 00:14:06.720 point. And from that highly structured interface, 00:14:06.840 --> 00:14:09.470 we traveled through decades of media. We looked 00:14:09.470 --> 00:14:12.950 at a 1942 comedy novel and a 1979 Australian 00:14:12.950 --> 00:14:16.909 TV broadcast. We saw how a phrase became a literal 00:14:16.909 --> 00:14:20.210 object in a 2005 professional wrestling ladder 00:14:20.210 --> 00:14:22.769 match. Which then morphed into a massive corporate 00:14:22.769 --> 00:14:26.389 WWE event. Right. And then we explored a mid 00:14:26.389 --> 00:14:29.710 -2000s sonic boom where Lil Scrappy, Swizz Beatz, 00:14:29.830 --> 00:14:32.940 and... DJ Who Kid all claimed the phrase to declare 00:14:32.940 --> 00:14:35.419 their status in the hip -hop scene. All of it 00:14:35.419 --> 00:14:38.259 neatly organized across six languages by a non 00:14:38.259 --> 00:14:40.679 -profit foundation. It covers a staggering amount 00:14:40.679 --> 00:14:42.600 of cultural ground for a page that technically 00:14:42.600 --> 00:14:44.899 only exists because internal hyperlinks sometimes 00:14:44.899 --> 00:14:47.559 make mistakes. And that is exactly why you should 00:14:47.559 --> 00:14:50.039 care about this deep dug today. Think about the 00:14:50.039 --> 00:14:51.539 last time you searched for something online. 00:14:52.039 --> 00:14:54.340 We interact with this architecture constantly. 00:14:54.750 --> 00:14:57.090 Every single day. We hit these disambiguation 00:14:57.090 --> 00:14:59.710 pages, we scan the list for the link we actually 00:14:59.710 --> 00:15:01.990 wanted, and we click away without a second thought. 00:15:02.169 --> 00:15:04.549 But if you actually stop and read the page itself, 00:15:04.789 --> 00:15:07.769 you realize that even a purely functional, highly 00:15:07.769 --> 00:15:10.690 mechanical routing tool is secretly a museum. 00:15:10.889 --> 00:15:13.730 A museum of shifting language. Yes. It's a museum 00:15:13.730 --> 00:15:16.330 of human creativity, showing exactly how our 00:15:16.330 --> 00:15:19.009 language shifts, how idioms are recycled, and 00:15:19.009 --> 00:15:21.110 how pop culture constantly reinvent the exact 00:15:21.110 --> 00:15:23.049 same words to mean totally different things. 00:15:23.389 --> 00:15:25.529 It makes you wonder about the long -term future 00:15:25.529 --> 00:15:28.629 of our own digital footprints. This raises an 00:15:28.629 --> 00:15:31.029 important question, and it's a thought I'd like 00:15:31.029 --> 00:15:33.990 to leave you with today. I'm ready. Imagine someone 00:15:33.990 --> 00:15:37.090 built a disambiguation page for your own name, 00:15:37.230 --> 00:15:39.690 or maybe for your favorite personal catchphrase 00:15:39.690 --> 00:15:42.899 a hundred years from now. If a simple phrase 00:15:42.899 --> 00:15:45.620 like money in the bank can seamlessly connect 00:15:45.620 --> 00:15:49.399 a 1942 British comedy novel to a 2005 professional 00:15:49.399 --> 00:15:52.320 wrestling match to a Vietnamese translation of 00:15:52.320 --> 00:15:55.059 a hip hop mixtape, what incredibly different, 00:15:55.179 --> 00:15:58.799 wildly contradictory pieces of future media might 00:15:58.799 --> 00:16:01.100 end up sharing a page under your name? What a 00:16:01.100 --> 00:16:03.159 bizarre and fascinating intersection that would 00:16:03.159 --> 00:16:04.940 be. Thank you so much for taking this unique 00:16:04.940 --> 00:16:06.700 journey with us today and for looking at the 00:16:06.700 --> 00:16:08.840 hidden museums right in front of our eyes. Until 00:16:08.840 --> 00:16:11.059 next time. Keep looking closer at the digital 00:16:11.059 --> 00:16:11.860 world around you.