WEBVTT

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Welcome to today's deep dive. If you are joining

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us right now, you are in for a highly specific,

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slightly nostalgic, and honestly incredibly fascinating

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ride. Oh, absolutely. We are taking a single

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Wikipedia article, a purely factual encyclopedic

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entry. and using it to trace the lifespan of

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an everyday object that is almost certainly hung

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in your closet at some point. Or at least dominated

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your television screen. Right. We are looking

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at the cultural phenomena of mom jeans, and of

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course their counterpart, dad jeans. We all know

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what these are intuitively, but our mission today

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is to look at the historical record and understand

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exactly how an unflattering punchline transformed

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into a global, multi -generational fashion staple.

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Okay, let's unpack this. When we look at the

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actual timeline we are working from, where does

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this distinct silhouette originally plant its

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flag in fashion history? Well, if we are tracing

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the genuine non -ironic genesis of this physical

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garment, we are looking at the late 1980s and

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the early 1990s. Okay. That is the era when high

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-waisted women's jeans were simply the default.

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They were just the fashionable mainstream standard.

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Right. They weren't a joke yet. Exactly. But

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what is incredibly amusing about reading an encyclopedic

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entry on this topic is how clinically it breaks

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down a piece of clothing we see every day. Oh,

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I know. It treats the garment like an architectural

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blueprint. It just completely strips away the

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cultural baggage and describes the physical engineering

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of the pants. It really does read like a scientific

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dissection of an alien artifact. Yeah. We all

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know a mom gene when we see one, but having it

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described objectively as a silhouette. that makes

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the buttocks appear and i have to use the exact

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phrasing here disproportionately longer larger

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and flatter is just a hilarious way to frame

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it. It really is. Because it's entirely counterintuitive

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to what traditional fashion usually aims to do,

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which is to tailor or flatter the human body.

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And that phrasing captures the exact departure

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from traditional tailoring. You have a defining

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high waist that rises specifically above the

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navel. Right. But it is the combination of elements

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below that waistline that creates that recognizable

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and eventually heavily mocked visual effect.

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The mom jean look. Right. You are dealing with

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deliberately designed excess space in the zipper,

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the crotch and the leg areas. So the midsection

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is incredibly loose and unfitted. But then it

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completely changes strategy at the bottom. Because

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it pairs that ballooning middle section with

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pleats and then it tapers down to a tight ankle

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length leg. Which is an incredibly specific structural

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choice. You have volume in the center, clamped

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down by a high waist above the navel and then

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tapered sharply at the ankle. Yeah. And when

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you factor in the other defining traits from

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the text, the almost ubiquitous light wash denim

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and the frequent use of elastic waistbands, you

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have a garment that is entirely prioritizing

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utility. It's about comfort and ease. ease of

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movement over any sort of sleek aesthetic. It

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is a very distinct uniform. Totally. And what's

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crazy is that combination, the light wash, the

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pleats, the excess zipper space, the taper, that

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was just the normal default uniform for a solid

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decade before it became a punchline. But obviously,

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culture doesn't stay frozen. The timeline shows

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a really sharp demographic shift. By the time

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the late 1990s and the 2000s roll around, these

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jeans aren't mainstream fashion anymore. No,

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not at all. The demographic wearing them had

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severely narrowed down to adult American women.

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And crucially, younger women of that era looked

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at that exact same silhouette and labeled it

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simply as old. That generational divide is the

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crucial pivot point in the timeline. The physical

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item did not change. Right. The pants were the

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same pants. Exactly. The elastic waistbands and

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the tapered ankles were identical to what was

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sold in 1990. What changed was the cultural context.

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A younger generation emerged, established their

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own completely different fashion norms, which

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in the late 90s and early 2000s heavily favored

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low rise fits, and immediately relegated the

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high waisted pleated denim to the category of

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aging out of relevance. Which perfectly sets

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the stage for the branding of the insult. Because

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during that time, while adult women were certainly

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wearing them, the actual term mom jeans wasn't

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the thing yet. It didn't exist in the cultural

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lexicon. It had to be invented. And the historical

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record pinpoints the exact origin of that term,

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not to a fashion magazine, but to a sketch comedy

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show. Yes. The term was thrust into the mainstream

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by a very specific pop culture moment. A May

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2003 Saturday Night Live skit. Written by Tina

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Fey. Exactly. And the way she framed it was just

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brilliant and brutal. She wrote this skit as

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a fake commercial for a completely fabricated

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brand of jeans, hilariously named Mom Jeans.

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And the tagline from that 2003 fake commercial

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is just an absolute time capsule. It flawlessly

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captures the cultural hostility toward this style

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of dress at the time. The tagline was, for this

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Mother's Day, don't give mom that bottle of perfume.

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Give her something that says, I'm not a woman

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anymore. I'm a mom. What's fascinating here is

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how a single piece of late night comedy managed

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to completely weaponize the physical characteristics

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of a garment. The joke relies entirely on the

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premise that comfort and practicality are inherently

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opposed to femininity or fashion. That SNL skit

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took the elastic waists and the excess crop space

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we talked about earlier and turned them into

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a definitive symbol of surrender. Surrender is

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a great word for it. It cemented the idea in

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the public consciousness that putting on these

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specific pants meant you had crossed a psychological

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threshold where you were officially giving up

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on your youth. I'm not a woman anymore. I'm a

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mom. It is such a sharp, definitive demarcation

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line. And for a long time, that was it. That

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was the consensus. Yeah. The mom gene was the

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ultimate fashion punchline of the 2000s. If you

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wore them, you were entirely oblivious to style.

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Right. But if we fast forward. The timeline documents

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a massive, almost unbelievable resurgence of

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this exact same garment. I want you, the listener,

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to just mentally scan your own closet or picture

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the street style in any major city right now.

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Because in the 2010s and heavily into the 2020s,

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high -rise, ankle -length mom jeans didn't just

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come back. They completely took over. And the

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irony of who is driving that resurgence is the

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most compelling part of this timeline. It is

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not adult American women returning to a comfortable

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staple. Not at all. The trend was entirely resurrected

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by younger demographics. We are talking about

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tween and teenage girls moving straight up through

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college aged women and young adults. Yeah. The

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precise demographic that previously mocked the

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style and dismissed it as old in the early 2000s

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is the exact demographic that made it the hot.

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It's the ultimate fashion paradox. The uniform

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of the uncool adult became the absolute standard

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for youth culture. But why do you think that

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is? Are they wearing them exactly the same way

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a suburban mom would have worn them in 1998?

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Or is the modern styling doing something different

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to recontextualize those unflattering proportions?

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Oh, the styling is entirely what separates the

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1990s mom from the 2020s college student. They

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aren't just throwing on the pants. They are aggressively

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curating the silhouette. I think so. The modern

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aesthetic heavily involves tucking in the top

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layer. Whether it's t -shirts, sweatshirts, chunky

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sweaters, blouses, or even skin -tight bodysuits,

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the top is almost always tucked. And crucially,

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it is frequently anchored with a belt. So it's

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deliberate. They are taking the exact feature

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that Tina Fey was making fun of, that massive

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high waist rising above the navel, and they're

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drawing a giant arrow to it with a belt. Precisely.

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If we connect this to the bigger picture, it

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illustrates how a new generation strips the pejorative

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meaning away from a historical garment and reclaims

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it on their own terms. Yeah, that makes sense.

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When you pair a fitted bodysuit with the ballooning

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pleated excess space of a light wash mom jean,

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you are playing with proportions intentionally.

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You're taking a garment historically associated

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with giving up and wearing it with hyper -awareness.

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Wow. It might have started as an ironic nod to

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90s nostalgia, but the styling mechanics proved

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so versatile that the irony faded. It simply

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became genuine mainstream fashion again. Here's

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where it gets really interesting. Because you

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can't talk about mom jeans without looking at

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the other side of the parental closet. Yeah.

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Our deep dive wouldn't be complete without looking

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at the corresponding term that popular media

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inevitably coined. Dad jeans. It is a natural

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linguistic mirror. Dad jeans are defined with

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very similar physical parameters. High waisted

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or sometimes mid waisted denim jeans that are

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predominantly worn by middle aged American men.

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Right. But historically, the timeline for men's

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fashion makes this specific garment stand out

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in a completely different way than the women's

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version. Because there is a massive historical

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gap mentioned in the text regarding men's trousers.

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Right. The mom jean was at least fashionable

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in the late 80s and early 90s. But for men, high

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-waisted pants have been out of the stylistic

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mainstream for a staggeringly long time. Decades.

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The historical record notes that high -waisted

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trousers actually lost popularity among men way

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back in the mid to late 1960s. So by the time

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we are talking about middle -aged men wearing

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high -waisted jeans in the 2000s, that specific

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rise had been entirely divorced. from mainstream

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men's fashion for nearly 40 years. That's a huge

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gap. It is. That makes the visual of a high -waisted

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dad jean much more jarring against the standard

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historical timeline of menswear. Which perfectly

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explains why a single outfit worn by a single

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man in 2009 became a defining cultural event

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for this term. If mom jeans had the SNL skit

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in 2003 to solidify their punchline status, dad

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jeans had the 2009 Major League Baseball All

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-Star Game. Oh, yes. And the man wearing them

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was the President of the United States. According

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to the record, the term dad jeans exploded into

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the popular consciousness when President Barack

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Obama walked out to throw the ceremonial first

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pitch wearing a pair of baggy, high -waisted

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denim. The visual contrast was immediate. You

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have a sitting president on a massive global

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stage engaging in an athletic tradition, and

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he is wearing bleached, distinctly high -waisted,

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unfitted jeans. Yeah, quite the departure from

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the Oval Office look. Exactly. It completely

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bypassed normal political commentary and instantly

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became a pop culture fixation. You actually had

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major serious news outlets like the Chicago Sun

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-Times and MSNBC treating the president's baggy

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pants as front page news. It was a massive talking

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point simply because it was such a stark departure

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from the tailored suits the public was used to

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seeing. And what I love about tracing this through

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the historical record is that we actually have

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his direct response to the media frenzy in a

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July. 2009 MSNBC interview, he was asked about

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the jeans and the criticism that he was dressing

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entirely counter to his very fashionable wife.

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And his defense was incredibly good nature, but

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also incredibly revealing about the psychology

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of the dad jean. He said, I'll quote his exact

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words here. Michelle, she looks fabulous. I am

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a little frumpy. Up until a few years ago, I

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only had four suits. I hate to shop. Those jeans

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are comfortable. And for those of you who want

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your president to look great in his tight jeans,

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I'm sorry, I'm not the guy. It just doesn't fit

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me. I'm not 20. That quote is a a fascinating

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psychological mirror to the SNL skit. Well, the

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fake commercial in 2003 was mocking women for

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prioritizing comfort and practicality over youth

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and fashion. Six years later, the president is

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explicitly claiming those exact same priorities,

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but without an ounce of shame. Right. He leans

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entirely into the stereotype. He openly admits

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to being a little frumpy. He highlights his dislike

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of shopping. And he definitively rejects the

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aesthetic pressure to look like a 20 -year -old.

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He is embracing the purely utilitarian, anti

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-fashion nature of the garment as a feature,

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not a bug. It is the ultimate defense of just

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wanting to be comfortable. He is essentially

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saying, yes, these are unflattering. I don't

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care. My waist doesn't hurt when I throw a baseball.

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But what's curious is how the media treated this

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moment long term compared to the mom gene. You'd

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think a presidential endorsement, even an accidental

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frumpy one, would make the term absolutely ubiquitous.

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You would think so, but the timeline shows a

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real discrepancy in how the two terms saturated

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the culture. The historical consensus is that

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dad jeans simply never gained the same enduring

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level of media attention or cultural traction

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as the feminine counterpart. Yeah, mom jeans

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became a universally understood fashion category,

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while dad jeans remained a slightly more niche,

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secondary punchline. though it was certainly

00:12:30.470 --> 00:12:33.129
a potent enough punchline to echo for a long

00:12:33.129 --> 00:12:36.330
time. The record highlights a really funny callback,

00:12:36.509 --> 00:12:40.210
years after that baseball game. In March 2015,

00:12:40.690 --> 00:12:43.509
President Obama appeared on Jimmy Kimmel Live

00:12:43.509 --> 00:12:46.230
for a segment where celebrities read mean tweets

00:12:46.230 --> 00:12:48.549
about themselves. And during that segment, he

00:12:48.549 --> 00:12:50.750
read a tweet that was still, six years later,

00:12:50.889 --> 00:12:53.429
specifically mocking him over those exact jeans

00:12:53.429 --> 00:12:56.889
from the 2009 pitch. Yes. And Jimmy Kimmel actually

00:12:56.889 --> 00:12:59.070
walked out onto the stage wearing a pair of high

00:12:59.070 --> 00:13:01.909
-waisted jeans himself, trying to jokingly defend

00:13:01.909 --> 00:13:04.580
the look in solidarity. That's great. It's amazing

00:13:04.580 --> 00:13:06.679
that a single pair of pants worn to a baseball

00:13:06.679 --> 00:13:10.019
game had that kind of comedic half -life. It

00:13:10.019 --> 00:13:11.919
shows that the concept of the dad gene was an

00:13:11.919 --> 00:13:14.580
instantly recognizable touchstone, even if it

00:13:14.580 --> 00:13:16.940
never quite eclipsed the sheer global ubiquity

00:13:16.940 --> 00:13:18.960
of the mom gene. So what does this all mean?

00:13:19.320 --> 00:13:22.000
We started this deep dive with a single, highly

00:13:22.000 --> 00:13:25.059
clinical encyclopedia entry tracing the physical

00:13:25.059 --> 00:13:27.899
anatomy of a pant with extra crotch space, a

00:13:27.899 --> 00:13:30.899
light wash, and a high waist. We watched that

00:13:30.899 --> 00:13:33.759
specific combination of fabric become the default

00:13:33.759 --> 00:13:36.679
uniform of the late 80s, only to crash into the

00:13:36.679 --> 00:13:39.620
generational divide of the early 2000s. We saw

00:13:39.620 --> 00:13:41.639
it turned into a vicious, brilliant punchline

00:13:41.639 --> 00:13:43.860
on Saturday Night Live, coming to define the

00:13:43.860 --> 00:13:46.419
exact moment a woman supposedly surrendered her

00:13:46.419 --> 00:13:49.220
fashion sense to motherhood. We saw a sitting

00:13:49.220 --> 00:13:51.740
president go on national television and cheerfully

00:13:51.740 --> 00:13:53.960
defend the male equivalent, openly embracing

00:13:53.960 --> 00:13:55.799
his own frumpiness because he just wanted to

00:13:55.799 --> 00:13:57.620
be comfortable and wasn't trying to look 20.

00:13:57.799 --> 00:14:00.539
Right. And then we saw the ultimate cyclical

00:14:00.539 --> 00:14:04.000
plot twist. The tweens, teens, and college -aged

00:14:04.000 --> 00:14:06.279
women of the modern era completely hijacking

00:14:06.279 --> 00:14:09.059
the mom gene. They took the ultimate symbol of

00:14:09.059 --> 00:14:11.080
maternal surrender, tucked in their body suits,

00:14:11.299 --> 00:14:13.620
threw on a belt, and turned the punchline into

00:14:13.620 --> 00:14:16.679
a global fashion staple. It's an incredibly wild

00:14:16.679 --> 00:14:18.940
ride for a garment originally designed just to

00:14:18.940 --> 00:14:20.980
give you some extra room in the zipper. It really

00:14:20.980 --> 00:14:23.960
is a masterclass in the lifespan of a trend.

00:14:24.299 --> 00:14:27.000
And I think what this historical journey ultimately

00:14:27.000 --> 00:14:30.700
highlights is our society's constantly shifting,

00:14:30.899 --> 00:14:33.539
highly contradictory relationship with comfort,

00:14:33.740 --> 00:14:37.120
aging and style. Yeah. The labels mom and dad

00:14:37.120 --> 00:14:39.559
were slapped onto these jeans as a way of fencing

00:14:39.559 --> 00:14:42.299
off a certain stage of life. They were linguistic

00:14:42.299 --> 00:14:44.639
boundaries meant to separate the trendy youth

00:14:44.639 --> 00:14:47.620
from the practical aging adult. I like that linguistic

00:14:47.620 --> 00:14:50.200
boundaries. But what this timeline proves is

00:14:50.200 --> 00:14:53.080
that fashion is entirely subjective and the markers

00:14:53.080 --> 00:14:55.879
of uncool aging are never permanent. They're

00:14:55.879 --> 00:14:58.279
always just sitting there waiting for a new generation

00:14:58.279 --> 00:15:00.419
to find them, completely strip away the original

00:15:00.419 --> 00:15:02.879
cultural baggage and decide that the thing we

00:15:02.879 --> 00:15:04.960
mocked yesterday is exactly what we want to wear

00:15:04.960 --> 00:15:07.460
tomorrow. This raises an important question and

00:15:07.460 --> 00:15:09.620
is something I want to leave you, the listener,

00:15:09.779 --> 00:15:12.009
to think about. as you look at your own closet.

00:15:12.210 --> 00:15:15.070
If the intentionally unflattering, baggier, comfort

00:15:15.070 --> 00:15:17.750
-first mom and dad jeans have already been fully

00:15:17.750 --> 00:15:20.210
reclaimed and normalized as trendy by today's

00:15:20.210 --> 00:15:22.889
youth, what completely uncool, purely practical

00:15:22.889 --> 00:15:25.149
parental stereotype will be the next massive

00:15:25.149 --> 00:15:26.990
trend to unexpectedly dominate fashion?
