WEBVTT

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Welcome. We're so thrilled you could join us

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for this deep dive today. Yeah, absolutely thrilled

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to be here. Because today we are opening up a

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really massive, fascinating stack of source material.

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We've got a highly detailed Wikipedia article.

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Some production notes and critical reviews all

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focused on a very specific but incredibly culturally

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significant piece of media. Oh, it really is.

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It's a defining moment in recent cartoon history.

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Right. We are looking at the 29th episode of

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the second season of the hit Nickelodeon series,

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The Loud House. The episode is titled L is for

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Love and it originally aired on June 15th, 2017.

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A date that a lot of animation fans actually

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have practically memorized. Exactly. So our mission

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today for you, our listener, is to unpack exactly

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how an 11 -minute children's cartoon managed

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to craft a compelling hoodoo knit mystery, execute

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a totally flawless narrative plot twist, and

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create this massive milestone moment in LGBTQ

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representation in animation. And they did all

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of this without ever feeling heavy -handed or

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preachy. And I think that's the key, right? While

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this might look like just a colorful children's

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cartoon on the surface, looking closely at the

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behind -the -scenes production decisions, the

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structural writing, and the subsequent critical

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reception, while it offers a truly fascinating

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case study in modern media storytelling. It really

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does. We're going to break down the mechanics

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of how television writers guide audience expectations

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and reflect the changing landscape of children's

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television. But before we jump into the fun stuff,

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I do want to establish how we are approaching

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this for you today. Because, you know, when you

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deal with a topic involving LGBTQ representation

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in animation, people often expect a debate. Oh,

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for sure. They expect a political argument. Right.

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But our goal today isn't to weigh in with our

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own opinions or take sides on any of the cultural

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debates. Instead, we are looking objectively

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at the historical data. the creator's actual

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notes, and the audience's reactions at the time

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to understand exactly how this short, 11 -minute

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cartoon made such massive waves. We are simply

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here to act as your impartial guides to the facts

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contained in our source material. And honestly,

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that is the best way to approach media analysis.

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Knowledge is most valuable when we can step back

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and understand the how and the why behind the

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creation of the art. We want to synthesize the

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information and understand the historical context

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of that 2017 broadcast landscape. Okay, let's

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unpack this episode's plot because the setup

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is just... Brilliant in its simplicity. It's

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classic sitcom structure. Yeah. If you aren't

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familiar with The Loud House, the show revolves

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around a boy named Lincoln Loud and his ten sisters.

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Anyone who grew up with even one sibling knows

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the chaos of a shared living space. Imagine multiplying

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that by ten. Exactly. And here is the kicker.

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Every single sibling's name starts with the letter

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L. Which is such a great built -in premise for

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a mystery. Right. So the premise of L's for Love

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kicks off when a romantic love letter arrives

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in the mail. addressed simply to Elle Loud. And

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the problem is immediately obvious. The family

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has 11 children, meaning that mysterious Elle

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Loud could literally be any of them. It is a

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classic locked -room mystery setup, but adapted

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perfectly for a frantic family sitcom. You have

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a single clue and 11 potential recipients. Right,

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the math alone is daunting. What's fascinating

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here is how the writers use this premise to systematically

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engage the entire cast of characters while slowly

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and logically whittling down the options. I mean,

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in an 11 minute runtime, you have to move the

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narrative forward at a breakneck pace without

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confusing the audience. So Lincoln, the only

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brother, calls an emergency sibling meeting.

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They realize the sender wishes to remain anonymous,

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calling themselves your secret admirer. Naturally.

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So Lucy, one of the sisters. suggests that since

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this admirer is clearly shy, the siblings need

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to draw them out. They all agree to send out

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a signal to their respective crushes. Which is

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a great way to give every character a tiny vignette.

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Exactly. After they do this, a second letter

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arrives. And this one specifies that the recipient

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has brown hair. Boom. Narrative efficiency. Now

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we are getting somewhere. By doing this, the

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writers just eliminated seven characters in one

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swoop, based purely on a physical trait. The

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field is narrowed down to the four brunette sisters.

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We've got Linna, Luanne, Lynn, and Lisa. The

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pacing strategy there is essential. It keeps

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the story focused and prevents the mystery from

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overstaying its welcome. Then, Lucy advises the

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remaining four brunettes to give a physical token

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of affection to their crushes the next day. They

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do, and it triggers the arrival of the final

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love letter. The smoking gun. The final clue.

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The secret admirer mentions they were attracted

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to the recipient's love for British culture.

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And that points a giant neon arrow directly at

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the resident Anglophile of the family, Luna Loud.

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Which the audience knows well by this point in

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the series. Right. The letter tells her to meet

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up at a local British restaurant, hilariously

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called Bangers in Mosh, by the way, to finally

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meet her crush, whose name is Sam. So the whole

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family packs up and heads to the restaurant.

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But wait, things don't go exactly as planned

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at Bangers in Mosh, do they? They do not. And

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this is where the narrative pulls off a masterful

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misdirection. While the siblings are at the restaurant

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scanning the crowd for Luna's crush, they uncover

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the real truth about the letters. It's such a

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gut punch at first. It really is. The letters

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weren't for any of the children at all. They

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were actually written by the mother, Rita, and

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intended for the father, Lynn Senior. The parents

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were celebrating the 20th anniversary of their

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first date by recreating the exact way Rita originally

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sent love letters to Lynn. It's such a sweet

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twist. But as a viewer, your heart kind of breaks

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for Luna in that moment. I mean, she was so excited.

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She thought she was finally going to meet her

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admirer. And suddenly she's back to square one.

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If we connect this to the bigger picture, the

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twist actually serves a much deeper emotional

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purpose than just a clever rug pull. How so?

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It provides the necessary catalyst for character

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growth. Witnessing her parents' enduring romance

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and seeing how her mother bravely took that first

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step 20 years ago deeply moves Luna. Oh, that

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makes sense. She realizes she has been too shy

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to express her own feelings. Seeing her parents

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gives her the courage to finally send her own

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letter to Sam, and she encourages all her siblings

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to do the same for their crushes. Which brings

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us to the final reveal of the episode, and it

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is a monumental one for this Nickelodeon series.

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Throughout the episode, we hear about Sam. We

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finally see Sam. And Sam turns out to be Luna's

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blonde female bandmate. A completely ordinary

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reveal visually. Sam Sharp reads Luna's love

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letter, smiles, and accepts it. The episode ends

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with Luna looking incredibly proud that her crush

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has accepted her. It's just this pure, triumphant,

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beautifully ordinary moment. The execution of

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that reveal is what elevated this episode from

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a standard cartoon mystery into a milestone in

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television history. To really appreciate how

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they pulled this off, we have to look at the

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blueprint of how this episode was constructed

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behind the scenes. I would love to get into that

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because you don't just accidentally write a perfectly

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paced, culturally impactful 11 minute script.

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Who was steering the ship behind the scenes here?

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The episode was written by Kevin Sullivan from

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a story by Darren McGowan and directed by the

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series creator Chris Savino. Now, the show had

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already broken ground in its first season with

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an episode called Overnight Success. Right. That

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was the one with the McBride parents. Exactly.

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That episode introduced the series' first LGBTQ

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couple, Howard and Harold McBride. They are the

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parents of Lincoln's best friend. Following that

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success, the writing staff, including Michael

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Rubner, who was a story editor at the time, started

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discussing the future of the characters. Right,

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looking at the long game for the Loud family.

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Rubiner noted that with 10 girls in the family,

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it just seemed completely natural and statistically

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realistic to explore one of them being LGBTQ.

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So the task of writing this pivotal episode fell

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to Kevin Sullivan, the same writer who had successfully

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introduced the McBride parents. But I have to

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imagine writing a romance for a main cast member

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is very different from introducing a best friend's

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parents. It requires a completely different structural

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approach to make this reveal impactful, positive

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and surprising. The writing team laid out three

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very specific structural principles for Luna

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and Sam's characterization. This wasn't left

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to chance. It was highly engineered. OK, let's

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break those down. What was the first principle?

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First, they had to give Luna's crush a gender

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neutral name. They settled on Sam. Interestingly,

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early drafts of the script actually had the character

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named Max, but Sam was the final choice. That

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makes total sense, because if she had spent the

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whole episode saying, I hope Jessica likes me,

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the mystery is instantly solved for the audience,

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and the reveal at the end loses all its punch.

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Precisely. The second principle was a visual

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trick, a red herring. Oh, I love a good visual

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trick in animation. The animators intentionally

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placed a male musician in all the shots featuring

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Sam. We later learn this boy's name is Sully.

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By putting Sully in the frame whenever Luna was

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looking longingly in Sam's direction, they visually

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tricked the audience into assuming the boy was

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the object of Luna's affection, preserving the

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surprise until the very last moment. That is

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so clever. You're sitting on your couch watching

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it, assuming you know exactly what the visual

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language of a cartoon is telling you. Boy looks

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a girl. Girl looks at boy. They essentially weaponized

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the audience's own assumptions to pull the rug

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right out from under them. What was the third

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principle? The third and arguably the most important

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principle was seamless acceptance. Seamless acceptance.

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Yes. The writers established a strict rule that

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whenever Luna mentions Sam to her family, the

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family knows perfectly well that she is referring

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to a girl and they have absolutely no issue with

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it whatsoever. It is treated as entirely mundane.

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I want to pause on that because that feels like

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a massive departure from how television usually

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handles these storylines. Usually when writers

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tackle a marginalized identity, the... Drama

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is the point, right? Yeah, that is a phenomenal

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point, and it cuts to the core of why this episode

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is started. In traditional television writing,

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especially in the 90s and 2000s, a character

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revealing a marginalized identity was almost

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always framed as a very special episode. Cue

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the dramatic music. Exactly. It was fraught with

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conflict, fear of rejection, and heavy drama.

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The tension usually revolved around whether the

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family or friends would accept the character.

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But Sullivan's goal was the exact opposite. He

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wanted to write a story where the family's total

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acceptance was the joyful focal point. So treating

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it as boring and normal is actually more revolutionary

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for a child watching than treating it as a dramatic,

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tear -filled event. Exactly that. Normalization

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versus dramatization. There was no need for a

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tense coming out scene because the acceptance

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was already baked into the family dynamic. It

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was so successful in its execution that Kevin

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Sullivan has stated the ending of this episode

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is his absolute favorite moment from any series

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he has ever worked on. But didn't that cause

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any friction with the network? You might think

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a major children's network would push back on

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the terminology or the themes. According to the

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sources, Nickelodeon actually didn't explicitly

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bar Sullivan from using the word lesbian in the

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script. The network was supportive. However,

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Sullivan himself chose not to use those specific

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labels. Wait, really? Usually, when writers refuse

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to label a character, fans accuse them of queerbaiting

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or being cowardly. How did Sullivan navigate

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that? Why avoid the label? if the network gave

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him the green light. His reasoning was entirely

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focused on the audience demographic. Because

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the audience for the show skews so young, Sullivan

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felt that young kids are often still figuring

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themselves out. They don't always have the vocabulary

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or the desire to put themselves in a strict box.

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By avoiding specific terminology, he allowed

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the focus to remain on the universal, relatable

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emotion of just having a crush. So how did the

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audience actually respond to this? Let's talk

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about the reception, because when this episode

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premiered on June 15, 2017, it was a massive

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ratings success. It pulled in nearly 2 million

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viewers, proving that inclusive storytelling

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doesn't alienate the core demographic, but the

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broadcast stats are just the tip of the iceberg.

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Here's where it gets really interesting. The

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fan reaction was immediate, intense, and surprisingly

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analytical. Oh, the fan communities erupted into

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debates about Luna's identity almost instantly.

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And what is fascinating is that this wasn't just

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baseless speculation. It was rooted deeply in

00:12:20.070 --> 00:12:22.590
the show's own established continuity. Right,

00:12:22.690 --> 00:12:25.110
because in a previous episode called Study Muffin,

00:12:25.149 --> 00:12:27.649
Luna is explicitly shown being attracted to a

00:12:27.649 --> 00:12:30.710
young male character named Hugh. So when L's

00:12:30.710 --> 00:12:33.590
for Love revealed her crush on Sam, fans were

00:12:33.590 --> 00:12:36.590
locked in a heated debate. Is Lena a lesbian

00:12:36.590 --> 00:12:39.110
or is she bisexual? And Sullivan's response to

00:12:39.110 --> 00:12:41.110
this debate really reinforces his philosophy

00:12:41.110 --> 00:12:43.929
on writing for children. Sullivan, who heavily

00:12:43.929 --> 00:12:45.950
implied that Lena was initially conceived in

00:12:45.950 --> 00:12:48.529
his mind as a lesbian, responded to the fan discourse

00:12:48.529 --> 00:12:51.289
by holding his ground on the terminology. He

00:12:51.289 --> 00:12:54.330
refused to push LGBTQ specific labels into the

00:12:54.330 --> 00:12:56.230
dialogue after the fact to settle the debate.

00:12:56.490 --> 00:12:58.590
Which is a bold move considering how demanding

00:12:58.590 --> 00:13:00.929
internet fandoms can be for definitive answers.

00:13:01.230 --> 00:13:03.690
It is bold, but it was incredibly intentional.

00:13:04.519 --> 00:13:06.360
His reasoning was that Luna had quickly become

00:13:06.360 --> 00:13:08.320
a representative figure for many young people

00:13:08.320 --> 00:13:10.159
who are navigating and struggling with their

00:13:10.159 --> 00:13:13.340
own identities. By not locking her into an explicit

00:13:13.340 --> 00:13:15.879
label in the dialogue, it allowed viewers to

00:13:15.879 --> 00:13:18.740
relate to her journey on their own terms. That

00:13:18.740 --> 00:13:20.639
makes a lot of sense. If a young girl watching

00:13:20.639 --> 00:13:23.120
identified as bisexual, she could see herself

00:13:23.120 --> 00:13:25.759
in Luna. If another girl identified as a lesbian,

00:13:25.940 --> 00:13:28.740
she could also see herself in Luna. The emotional

00:13:28.740 --> 00:13:30.960
truth was more important than the technical label.

00:13:31.559 --> 00:13:33.799
That approach clearly resonated with critics,

00:13:34.019 --> 00:13:36.820
especially reviewers from the LGBTQ community

00:13:36.820 --> 00:13:39.419
who often scrutinize media representation very

00:13:39.419 --> 00:13:42.200
closely. The critical praise was overwhelming.

00:13:42.840 --> 00:13:45.940
Reviewer Valerie Ann from the queer website Autostraddle

00:13:45.940 --> 00:13:48.759
heavily praised the episode. She noted how casual

00:13:48.759 --> 00:13:51.240
the depiction of a same -sex crush was, and she

00:13:51.240 --> 00:13:54.080
used Luna's firm establishment as an LGBTQ character

00:13:54.080 --> 00:13:57.519
to identify herself as a similar person. And

00:13:57.519 --> 00:13:59.700
her colleague, Heather Hogan, actually named

00:13:59.700 --> 00:14:02.259
allies for love as one of the top 30 best episodes

00:14:02.259 --> 00:14:04.799
of animated programs that deal with lgbtq themes

00:14:04.799 --> 00:14:07.259
to truly understand the impact of those reviews

00:14:07.259 --> 00:14:09.980
we need to provide some context for you regarding

00:14:09.980 --> 00:14:12.360
what children's television looks like back in

00:14:12.360 --> 00:14:16.080
2017. why did this specific episode stand out

00:14:16.080 --> 00:14:18.580
so much to critics like alex bonilla from overly

00:14:18.580 --> 00:14:21.820
animated if we compare the loud house to other

00:14:21.820 --> 00:14:24.539
shows mentioned in our source material the distinction

00:14:24.539 --> 00:14:27.879
becomes incredibly clear Yeah, let's dive into

00:14:27.879 --> 00:14:29.759
those comparisons because I think people forget

00:14:29.759 --> 00:14:32.740
how quickly the media landscape changes. Five

00:14:32.740 --> 00:14:35.039
or six years can be an eternity in television

00:14:35.039 --> 00:14:37.460
history. Absolutely. Take a show like Clarence,

00:14:37.539 --> 00:14:40.120
which featured the characters EJ and Sue Randall.

00:14:40.340 --> 00:14:42.799
That representation was present, which was great,

00:14:43.059 --> 00:14:46.220
but it was relegated to background or infrequently

00:14:46.220 --> 00:14:48.519
occurring characters. It wasn't driving the main

00:14:48.519 --> 00:14:50.059
narrative. Right. They were just sort of there.

00:14:50.200 --> 00:14:53.200
Or look at a massive hit like The Legend of Korra

00:14:53.200 --> 00:14:55.360
with the characters Korra and Asami. That was

00:14:55.360 --> 00:14:57.139
a groundbreaking relationship that paved the

00:14:57.139 --> 00:14:58.860
way for a lot of modern animation, but it was

00:14:58.860 --> 00:15:02.000
a very slow build. The actual romantic confirmation

00:15:02.000 --> 00:15:04.860
culminated at the very end of the entire series.

00:15:05.120 --> 00:15:07.240
Right. It was literally the final shot of the

00:15:07.240 --> 00:15:09.340
finale. Right. You didn't get to see them navigate

00:15:09.340 --> 00:15:13.299
the day -to -day mundane aspects of dating in

00:15:13.299 --> 00:15:15.500
the middle of the show's run exactly then you

00:15:15.500 --> 00:15:17.879
have a landmark show like stephen universe which

00:15:17.879 --> 00:15:20.240
is universally famous for its incredible representation

00:15:20.240 --> 00:15:23.100
but the characters involved in those relationships

00:15:23.100 --> 00:15:27.399
like pearl ruby and sapphire are fantastical

00:15:27.399 --> 00:15:31.440
non -human alien gems they exist in a sci -fi

00:15:31.440 --> 00:15:33.960
universe with different roles but luna and sam

00:15:33.960 --> 00:15:36.019
were different from all of those examples they

00:15:36.019 --> 00:15:39.690
were luna and sam were human teenagers They were

00:15:39.690 --> 00:15:42.350
part of the main cast of a mainstream, highly

00:15:42.350 --> 00:15:45.549
rated, incredibly grounded sitcom that made it

00:15:45.549 --> 00:15:48.250
incredibly rare for the time. Critic AJ Frost

00:15:48.250 --> 00:15:50.850
from Comics Beat specifically praised this aspect,

00:15:51.029 --> 00:15:53.330
noting that the focus of the episode was purely

00:15:53.330 --> 00:15:55.490
on the universal nervousness of having a crush.

00:15:55.690 --> 00:15:58.610
It's just so relatable. Right. Savino, the director,

00:15:58.809 --> 00:16:01.370
was emphatic that the sexuality of the character

00:16:01.370 --> 00:16:04.070
was less important than the emotional core. There

00:16:04.070 --> 00:16:06.590
was no angst over whether her orientation was

00:16:06.590 --> 00:16:09.570
compatible with Sam's. The only anxiety was the

00:16:09.570 --> 00:16:12.809
standard, relatable fear of handing a love letter

00:16:12.809 --> 00:16:15.289
to the person you like. Anyone who has ever been

00:16:15.289 --> 00:16:17.169
in middle school knows exactly how terrifying

00:16:17.169 --> 00:16:19.809
that feels, regardless of who the letter is for.

00:16:20.480 --> 00:16:23.179
Reviewer Mama Poodle Boycano of Botswana also

00:16:23.179 --> 00:16:26.059
echoed this sentiment, using the episode as a

00:16:26.059 --> 00:16:28.259
defining example of children's animated series

00:16:28.259 --> 00:16:30.799
portraying queer relationships in a positive,

00:16:30.879 --> 00:16:34.139
normalized light. And the legacy of this 11 -minute

00:16:34.139 --> 00:16:37.289
cartoon just kept growing. L is for Love, along

00:16:37.289 --> 00:16:39.009
with the episodes featuring Howard and Harold

00:16:39.009 --> 00:16:41.629
McBride, helped earn the Loud House a prestigious

00:16:41.629 --> 00:16:44.889
nomination at the 29th GLA Media Awards. Which

00:16:44.889 --> 00:16:47.429
is huge for an animated show. It is. For those

00:16:47.429 --> 00:16:49.509
who might not know, the GLA Media Awards are

00:16:49.509 --> 00:16:51.730
designed to recognize and honor media for their

00:16:51.730 --> 00:16:54.009
fair, accurate and inclusive representations

00:16:54.009 --> 00:16:57.509
of the LGBTQ community. Getting a nod from them

00:16:57.509 --> 00:16:59.809
is a massive stamp of approval for a show's cultural

00:16:59.809 --> 00:17:03.500
impact. And that cultural footprint extends globally

00:17:03.500 --> 00:17:06.160
as well. This wasn't just a flash in the pan

00:17:06.160 --> 00:17:08.559
for American audiences. The episode continues

00:17:08.559 --> 00:17:11.400
to reach audiences around the world through numerous

00:17:11.400 --> 00:17:14.700
home media releases. It was included on the A

00:17:14.700 --> 00:17:18.200
Very Loud Christmas DVD in the UK and Australia

00:17:18.200 --> 00:17:20.859
in 2018. Oh, wow. They put it on a Christmas

00:17:20.859 --> 00:17:23.440
compilation. They did. In the U .S., it featured

00:17:23.440 --> 00:17:26.519
on the Relative Chaos DVD in 2019 and later on

00:17:26.519 --> 00:17:29.599
complete season compilations in 2021 and 2024.

00:17:30.279 --> 00:17:32.480
It even made its way to France on the Chaos,

00:17:32.640 --> 00:17:35.960
Familial, and Complete Season 2 DVDs. It is a

00:17:35.960 --> 00:17:37.700
piece of media that continues to be preserved

00:17:37.700 --> 00:17:40.079
and distributed widely across different cultures

00:17:40.079 --> 00:17:42.200
and languages. So to bring it all together for

00:17:42.200 --> 00:17:44.460
you, what started as a clever whodunit about

00:17:44.460 --> 00:17:46.619
a love letter addressed to Elle Loud doubled

00:17:46.619 --> 00:17:48.859
as a masterfully constructed, culturally significant

00:17:48.859 --> 00:17:52.049
television milestone. He used the frantic, chaotic

00:17:52.049 --> 00:17:54.490
mechanics of a family sitcom mystery to deliver

00:17:54.490 --> 00:17:57.009
a heartfelt message about courage, identity,

00:17:57.230 --> 00:18:00.130
and family support. And that is why this deep

00:18:00.130 --> 00:18:02.710
dive matters to you. Whether you are a dedicated

00:18:02.710 --> 00:18:06.150
animation buff, a casual cartoon watcher, or

00:18:06.150 --> 00:18:08.049
someone who has never seen an episode of The

00:18:08.049 --> 00:18:11.269
Loud House in your life, this episode is a testament

00:18:11.269 --> 00:18:14.349
to the sheer power of careful structural writing.

00:18:14.549 --> 00:18:17.049
Writing is everything. By using simple narrative

00:18:17.049 --> 00:18:19.490
tools like visual red herrings and gender -neutral

00:18:19.490 --> 00:18:34.990
names, It really is incredible how much thought,

00:18:35.170 --> 00:18:37.670
psychology, and architectural planning goes into

00:18:37.670 --> 00:18:40.369
11 minutes of television. It proves that sometimes

00:18:40.369 --> 00:18:42.849
the most groundbreaking way to tell a story about

00:18:42.849 --> 00:18:45.309
an underrepresented identity is simply to treat

00:18:45.309 --> 00:18:48.539
it as entirely ordinary. Makes you wonder what

00:18:48.539 --> 00:18:50.940
other complex real world experiences could be

00:18:50.940 --> 00:18:53.380
universally understood and accepted if our media

00:18:53.380 --> 00:18:55.240
just stopped treating them as dramatic issues

00:18:55.240 --> 00:18:57.059
and started treating them as normal everyday

00:18:57.059 --> 00:18:59.259
life. Thank you so much for joining us on this

00:18:59.259 --> 00:19:00.660
deep dive. We'll catch you next time.
