WEBVTT

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The deep dive. Lawrence R. Jacobs and the Fed.

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The illusion of American democracy. Political

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science, public policy, and the Fed. Ever wonder

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who is actually pulling the levers in Washington?

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In this deep dive, we explore the groundbreaking

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research of renowned political scientist Lawrence

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R. Jacobs. From the hidden ways politicians use

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polling to manipulate public opinion to the Federal

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Reserve's bias toward finance and the complex

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mechanics of health care reform, we unpack the

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reality of American public policy. Whether you're

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interested in the Affordable Care Act, election

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administration or the unilateral power of the

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presidency, this deep dive offers a nonpartisan,

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evidence based look at how our democracy really

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functions. Keywords Lawrence R. Jacobs, political

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science, American democracy, public policy, health

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care reform, Federal Reserve, political manipulation,

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University of Minnesota, Center for the Study

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of Politics and Governance. Have you ever watched

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a high stakes political debate or maybe read

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a headline about a massive new piece of legislation

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and thought to yourself? How does this actually

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work beneath the surface? Right. Not the sanitized

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textbook version of how a bill becomes a law.

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Exactly. Not the schoolhouse rock version, but

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the real often hidden mechanics that move the

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levers of power. The gears turning behind the

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curtain. Right. So today we are going on a mission

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to bypass those traditional narratives. We're

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going to unpack the reality of American democracy

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by exploring the incredibly prolific career of

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a singular figure. Dr. Lawrence R. Jacobs. Yes.

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He is a powerhouse political scientist holding

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the McKnight Presidential Chair at the University

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of Minnesota. And he has spent decades pulling

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back the curtain on how our system actually operates.

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And just to establish our source material for

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you today, we are pulling these insights directly

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from a comprehensive Wikipedia article detailing

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his career, his 17 books and well over 100 scholarly

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articles. Which is a massive intellectual footprint

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to cover. It really is. What stands out about

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his entire body of work, though, is this consistent

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drive to measure what is actually happening in

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Washington rather than what we simply told is

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happening. And that is exactly our mission on

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this deep dive. We want to figure out how American

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politics actually works. So we're going to look

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at the surprising ways politicians use public

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polling. We'll explore why the U .S. and Britain

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ended up with fundamentally different health

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care system. Right. And we'll even follow the

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money to see who really wins when the Federal

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Reserve acts. OK, let's unpack this, starting

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with one of the most persistent myths in modern

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politics, the idea of the pandering politician.

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It is the perfect place to start, largely because

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it completely upends the conventional wisdom

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we all take for granted. Right. If you ask almost

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anyone, the assumption is that politicians are

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constantly licking their fingers, sticking it

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in the wind and just doing whatever the latest

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poll tells them to do. Because they're desperate

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for votes, right? Exactly. The narrative is that

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they pander to majority public opinion just to

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win elections. But Jacobs dug into this deeply

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in his year 2000 book, Politicians Don't Pander,

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which he co -authored with Robert Y. Shapiro.

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And the data they uncovered tells a dramatically

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different story. What's fascinating here is the

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historical timeline they identified. The research

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shows that prior to the 1970s, there were specific

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conditions in American politics, particularly

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within the structures of the political parties

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themselves, that facilitated a genuine level

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of government responsiveness to the public. But

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then something changed. A fundamental shift occurred.

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Yes. The policymaking process became increasingly

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insular. By the 1980s and 90s, Jacobs and Shapiro

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found that the motivations of politicians had

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shifted entirely away from simply reflecting

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majority opinion. But I want to push back on

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that for a second. If they aren't listening to

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the polls, why are campaigns and political committees

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spending hundreds of millions of dollars on polling

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every single election cycle? It's a great question.

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I mean, what is the return on investment if they

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are just ignoring what the public wants? Well,

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they aren't ignoring the polls. They are weaponizing

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them. Wow. According to the research, politicians

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aren't using polling to figure out what policies

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you want. They are using polling to figure out

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exactly which words, arguments, and symbols will

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change your mind to support the policies they

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already intend to pass. So they use polls to

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engineer consent. Precisely. They are testing

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language to convince the public to back the agendas

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favored by political elites, their allies, and

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their donors. The polls are basically sophisticated

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laboratories. So instead of asking should we

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cut taxes, they are using focus groups to see

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whether the phrase tax relief or economic stimulus

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gets a better emotional reaction from a specific

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demographic. Exactly. They already know what

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they want to do. They just need the data to figure

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out. how to sell it to you that reframes the

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entire political theater and this isn't just

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some Brief phenomenon from the 90s. In a 2015

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follow -up book called Who Governs President's

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Public Opinion and Manipulation, Jacobs and his

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co -author James N. Druckmann trace this elite

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manipulation back for decades. Right into the

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presidential archives. Yes, all the way back

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to Lyndon Johnson. Starting with LBJ, presidents

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have systematically used private research on

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public opinion to design their arguments and

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shape their personal images. They use the data

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to build their own personal popularity. Which

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gives them the political capital to actually

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def - defy the policy preferences of most Americans.

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It is a profound realization about the modern

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presidency. And this pattern of government unresponsiveness

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isn't limited to domestic issues like health

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care or taxes. It extends deeply into international

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relations. It does. If we look at a 2005 study

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published by Jacobs and Benjamin Page, we see

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the statistical reality mapped out clearly in

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foreign policy. Their analysis confirmed that

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the views driving the foreign policy of senior

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U .S. government officials do not align with

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the general public. Okay, let me guess. They

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align with the foreign policy experts instead.

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Actually, no. They don't even align with the

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policy experts. The statistical evidence from

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that study shows that it is the views of business

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executives that primarily drive U .S. foreign

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policy. Business executives. That is heavy. And

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I think it's really important to point out here

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that this research spans multiple administrations

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across different eras and political parties.

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Right. We are looking at a systemic reality of

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the modern executive branch, neutrally reported

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by the data. But think about what this means

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for you, the listener. It changes everything.

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How does it change the way you watch a stump

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speech or read a quote in a news article knowing

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that the specific language being deployed was

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likely engineered in a polling lab specifically

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to trigger your pre -existing beliefs? It requires

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a much more critical analytical lens from the

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citizen. You have to constantly ask yourself

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what underlying, perhaps unpopular policy is

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being quietly packaged inside those carefully

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tested symbols. Speaking of complex policies

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that require a critical lens, I want to pivot

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to an area that literally touches every single

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one of us. And one where Jacobs has done some

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of his most defining work. Health care. A massively

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complicated subject. Oh, absolutely. Going back

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to his 1993 book, The Health of Nations, Jacobs

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looked at two countries that share a lot of cultural

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and historical DNA. The United States and Britain.

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Two very similar democracies. Exactly. It's like

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giving two people the exact same ingredients

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and they somehow bake completely different cakes.

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In 1946, Britain created the National Health

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Service, a completely nationalized system. Right.

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Almost two decades later, in 1965, the U .S.

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passed the Medicare Act, which was a much more

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fragmented public -private hybrid. How do two

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similar democracies end up with such dramatically

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divergent results? The answer lies in the archives.

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Jacobs demonstrated that these divergent paths

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weren't random and they weren't just the result

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of one public wanting something different than

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the other. So what drove it? It was a highly

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specific combination of three critical factors.

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First, the preferences of the citizens at that

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moment in history. Second, the organization and

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power of interest groups. Like the doctors themselves?

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Yes. For example, how unified the medical professionals

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were in the U .K. compared to the highly fragmented

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but very powerful American Medical Association

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in the U .S. Got it. And the third factor. The

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administrative capacity of the government institutions

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themselves. Right. Because coming out of World

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War II, Britain had essentially built a massive

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centralized administrative state just to survive

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the war. Exactly. Whereas the U .S. still relied

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on a highly decentralized federalist system,

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it was the unique intersection of those three

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forces, citizen preferences, interest groups,

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and state capacity, that dictated the dramatically

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different architectural designs of their health

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programs. It wasn't just a matter of political

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will. It was a matter of institutional constraints.

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Exactly. Here's where it gets really interesting,

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though. We typically think about how public opinion

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and interest groups shape a policy, like with

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the NHS or Medicare. But Jacobs flipped that

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entire premise on its head when studying more

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recent health care legislation. The Affordable

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Care Act. Yes. When looking at the ACA of 2010,

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Jacobs collaborated with political scientists

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Suzanne Medler and Ling Zhu. Instead of studying

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how public opinion led to the creation of the

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ACA, they studied how the passage of the ACA

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actually created public opinion. This brings

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us to a vital concept in political science known

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as policy feedback. The traditional view, the

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one we are taught in civics class, is that politics

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creates policy. People demand a change, they

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elect representatives, and those representatives

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pass a law. Exactly. But Jacobs' research explores

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the reverse. How policy creates new politics.

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Passing a massive piece of legislation like the

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Affordable Care Act alters the entire landscape.

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So how does a law actually change how people

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think? By changing their material reality and

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their expectations. Over time, as people interact

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with a new law, whether it's getting coverage

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for a pre -existing condition or receiving a

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subsidy, their baseline expectations shift. The

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new law becomes the new normal. Right. The research

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shows that a major policy actually changes public

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opinion to support the law as people integrate

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it into their lives. More than that, it spurs

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Americans to alter their political behavior.

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How so? to back the health reform that now benefits

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them. The law itself becomes an engine for its

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own political survival. Just think about the

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implications of that for a second. The laws you

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live under right now might be subtly reshaping

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your own personal views over time, fundamentally

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changing your expectations of government and

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altering how you vote without you even realizing

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it. The policy isn't just a set of rules. It

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is an environment that actively shapes your political

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psychology. It completely underscores why the

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legislative battles in Washington are so incredibly

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fierce. When political elites are fighting over

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a major reform, they aren't just fighting over

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a temporary budget allocation. They are fighting

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to establish the long -term cognitive and behavioral

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landscape of the American electorate. Win the

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policy today and you might secure the voting

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block for a generation. Let's follow that thread

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of elite power and long -term strategy straight

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to one of the most powerful institutions in the

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world. The Federal Reserve. Exactly. Yeah. I

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want to shift our focus to Jacob's research on

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central banks, specifically his book Fed Power,

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How Finance Wins, which he co -authored with

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Desmond King. We talk a lot about Congress and

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the president, but the Federal Reserve Bank is

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arguably one of the most consequential yet least

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understood institutions in our democracy. It

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operates with a level of insulation that is practically

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unheard of in other branches of government. Imagine

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a massive imposing bank vault. In Fed power,

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Jacobs and King launched a rigorous empirical

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investigation into the Fed, paying particular

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attention to its response during the 2008 financial

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crisis. And their findings highlight a distinct

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systemic bias toward the finance sector. When

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you say a bias toward the finance sector, what

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does that actually look like in practice during

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a crisis? It looks like a prioritization of capital

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access. When the system was collapsing in 2008,

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the Federal Reserve utilized its immense power

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to inject liquidity and stabilize the massive

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financial institutions on Wall Street while Main

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Street struggled. The research illustrates how

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the mechanisms of the Fed are structurally aligned

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to protect the heights of high finance, often

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at the expense of broader economic relief for

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ordinary citizens. The insulation that is supposed

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to keep the Fed neutral actually makes it more

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responsive to the banking sector it interacts

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with daily than to the public at large. Exactly.

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And Jacobs has continued to track this dynamic.

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Right. The second edition of Fed Power was updated

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in 2021. And just reporting the facts from the

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source material, this update covered how massive

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social movements like the Black Lives Matter

00:12:50.399 --> 00:12:52.860
protests and the growing influence of progressives

00:12:52.860 --> 00:12:56.159
within the Democratic Party actually placed unprecedented

00:12:56.159 --> 00:12:58.539
pressure on the Biden administration regarding

00:12:58.539 --> 00:13:00.740
the Fed. It shows that even a highly insulated

00:13:00.740 --> 00:13:03.799
institution isn't entirely immune to the tectonic

00:13:03.799 --> 00:13:06.779
shifts in social politics. And their scope of

00:13:06.779 --> 00:13:09.379
analysis is expanding well beyond the United

00:13:09.379 --> 00:13:12.450
States. now. Really? Yes. More recently, Jacobs

00:13:12.450 --> 00:13:14.710
and King have been investigating variations across

00:13:14.710 --> 00:13:17.470
multiple Western countries. They are analyzing

00:13:17.470 --> 00:13:20.169
how different central banks regulate risk, how

00:13:20.169 --> 00:13:22.629
they manage access to capital, and crucially,

00:13:22.629 --> 00:13:25.169
how they respond to the economic inequality that

00:13:25.169 --> 00:13:27.649
is often exacerbated by their own monetary policies.

00:13:27.950 --> 00:13:30.149
It is a stark look at how institutional power

00:13:30.149 --> 00:13:32.570
functions at the highest levels. And honestly,

00:13:32.669 --> 00:13:34.570
hearing about all of this, politicians engineering

00:13:34.570 --> 00:13:36.950
our consent with focus groups policies, programming

00:13:36.950 --> 00:13:39.029
our behavior through feedback loops, and the

00:13:39.149 --> 00:13:41.470
Fed favoring high finance words that it can feel

00:13:41.470 --> 00:13:44.409
incredibly heavy. It can feel like the individual

00:13:44.409 --> 00:13:47.549
citizen is just a pawn on the board. Exactly.

00:13:47.710 --> 00:13:50.870
But to balance this picture of massive elite

00:13:50.870 --> 00:13:54.070
power, I want to bring in another critical piece

00:13:54.070 --> 00:13:57.450
of Jacob Z's research. In 2009, he published

00:13:57.450 --> 00:14:00.450
a book with Fay Lomax Cook and Michael Extelli

00:14:00.450 --> 00:14:03.730
Carpini called Talking Together, Public Deliberation

00:14:03.730 --> 00:14:06.529
in America and the Search for Community. It is

00:14:06.529 --> 00:14:09.419
a vital counterweight. to the narrative of elite

00:14:09.419 --> 00:14:12.259
domination. It really is. It challenges the pervasive

00:14:12.259 --> 00:14:16.000
myth of the apathetic American citizen. The research

00:14:16.000 --> 00:14:18.299
and talking together was the first national empirical

00:14:18.299 --> 00:14:21.000
study to look at how Americans actually attempt

00:14:21.000 --> 00:14:23.000
to persuade each other about politics. And how

00:14:23.000 --> 00:14:24.919
they meet in formally organized deliberative

00:14:24.919 --> 00:14:27.539
forums. Think neighborhood councils, school board

00:14:27.539 --> 00:14:29.899
meetings, and local zoning discussions. And they

00:14:29.899 --> 00:14:32.779
found a wildly optimistic statistic. More than

00:14:32.779 --> 00:14:35.580
one out of four Americans join organized deliberations

00:14:35.580 --> 00:14:38.200
to discuss community concerns. That rate of participation

00:14:38.200 --> 00:14:40.720
is remarkable. It means that engaging in deep

00:14:40.720 --> 00:14:43.500
face -to -face deliberation is on par with traditional

00:14:43.500 --> 00:14:45.779
political actions, like contacting a government

00:14:45.779 --> 00:14:48.139
official or trying to persuade a neighbor to

00:14:48.139 --> 00:14:51.139
vote for a specific candidate. Over 25 percent

00:14:51.139 --> 00:14:54.179
of Americans are actively giving up their evenings

00:14:54.179 --> 00:14:56.940
and weekends to get together and talk through

00:14:56.940 --> 00:14:59.419
complex local issues. If we connect this to the

00:14:59.419 --> 00:15:02.870
bigger picture, the contrast is striking. On

00:15:02.870 --> 00:15:04.850
one side of the ledger, you have the insular

00:15:04.850 --> 00:15:07.750
power of the Federal Reserve and you have politicians

00:15:07.750 --> 00:15:10.429
using sophisticated data to manipulate public

00:15:10.429 --> 00:15:12.990
discourse. But on the exact same stage, you have

00:15:12.990 --> 00:15:16.250
the genuine grassroots desire of regular Americans

00:15:16.250 --> 00:15:19.230
to deliberate, to connect and to solve community

00:15:19.230 --> 00:15:21.870
problems. It shows that the Democratic impulse

00:15:21.870 --> 00:15:24.590
at the citizen level remains remarkably robust,

00:15:24.870 --> 00:15:27.669
even when the macroeconomic and federal institutions

00:15:27.669 --> 00:15:30.210
above them become less responsive. That perfectly

00:15:30.210 --> 00:15:32.620
bridges us to the next chapter. of Jacobs' career,

00:15:32.860 --> 00:15:35.500
because he hasn't just spent decades diagnosing

00:15:35.500 --> 00:15:37.360
these systemic issues from an academic tower.

00:15:37.580 --> 00:15:39.860
He has actively worked to build up that local

00:15:39.860 --> 00:15:42.500
civic infrastructure. In 2005, he founded the

00:15:42.500 --> 00:15:44.460
Center for the Study of Politics and Governance,

00:15:44.480 --> 00:15:47.500
or CSPG, at the University of Minnesota's Humphrey

00:15:47.500 --> 00:15:50.240
School of Public Affairs. He took the theoretical

00:15:50.240 --> 00:15:53.080
understanding of democracy and applied it to

00:15:53.080 --> 00:15:55.299
actively training the people who run it. The

00:15:55.299 --> 00:15:57.200
practical achievements of the center are substantial.

00:15:57.919 --> 00:16:00.320
Under his direction, it became a regional hub

00:16:00.320 --> 00:16:02.940
with a specific mission to foster conversations

00:16:02.940 --> 00:16:05.820
and collaborations across deep partisan divides.

00:16:06.299 --> 00:16:08.860
Which is incredibly rare these days. Very rare.

00:16:08.980 --> 00:16:12.460
For example, CSPG developed the first online

00:16:12.460 --> 00:16:15.019
nonpartisan professional training program for

00:16:15.019 --> 00:16:17.940
election administrators. Which is such a crucial

00:16:17.940 --> 00:16:20.700
under the radar piece of keeping a democracy

00:16:20.700 --> 00:16:23.559
functioning. Yeah. We obsess over the candidates,

00:16:23.720 --> 00:16:26.320
but the actual invisible mechanics of running

00:16:26.320 --> 00:16:29.519
an election. safely and accurately rely entirely

00:16:29.519 --> 00:16:32.299
on those local administrators. The center also

00:16:32.299 --> 00:16:34.620
runs a highly influential leadership program

00:16:34.620 --> 00:16:37.320
called the Policy Fellows. What stands out here

00:16:37.320 --> 00:16:39.320
is the genuine bipartisanship of the network

00:16:39.320 --> 00:16:41.440
it has built. Right. The alumni list includes

00:16:41.440 --> 00:16:44.139
current U .S. Senator Amy Klobuchar, a Democrat,

00:16:44.279 --> 00:16:46.899
and former U .S. Senator Norm Coleman, a Republican.

00:16:47.100 --> 00:16:49.220
They even convene an annual one -day retreat

00:16:49.220 --> 00:16:51.700
for the entire Minnesota state legislature called

00:16:51.700 --> 00:16:54.179
One Minnesota, and they work on similar engagement

00:16:54.179 --> 00:16:56.929
initiatives across the Midwest. Commitment to

00:16:56.929 --> 00:17:00.230
this nonpartisan community engagement has been

00:17:00.230 --> 00:17:03.350
recognized widely. He was awarded the Minneapolis

00:17:03.350 --> 00:17:05.950
University Rotary Club Citizen of the Year Award

00:17:05.950 --> 00:17:09.809
in 2017, and the University of Minnesota gave

00:17:09.809 --> 00:17:12.089
him their Outstanding Community Service Award

00:17:12.089 --> 00:17:15.289
in 2014. It's a testament to his impact outside

00:17:15.289 --> 00:17:17.809
the classroom. But there is one specific detail

00:17:17.809 --> 00:17:19.789
in his teaching career that I find absolutely

00:17:19.789 --> 00:17:23.960
fascinating. For nearly 15 years, Jacobs co -taught

00:17:23.960 --> 00:17:26.440
a class at the Humphrey School with none other

00:17:26.440 --> 00:17:29.019
than former Vice President Walter Mondale. That

00:17:29.019 --> 00:17:32.819
is a rare pedagogical dynamic. You have a rigorous

00:17:32.819 --> 00:17:36.059
empirical political scientist paired with a practitioner

00:17:36.059 --> 00:17:38.380
who operated at the very highest levels of the

00:17:38.380 --> 00:17:40.859
executive branch. The focus of their course was

00:17:40.859 --> 00:17:43.019
profoundly serious, concentrating on the U .S.

00:17:43.039 --> 00:17:45.940
Constitution and national security. But the specific

00:17:45.940 --> 00:17:48.619
trend they analyzed together is vital for our

00:17:48.619 --> 00:17:51.400
understanding of modern politics. They meticulously

00:17:51.400 --> 00:17:54.039
tracked the growing pattern of unilateral exercises

00:17:54.039 --> 00:17:57.140
of executive power across both Democratic and

00:17:57.140 --> 00:17:58.880
Republican administrations since the end of the

00:17:58.880 --> 00:18:01.059
Second World War. Meaning the use of executive

00:18:01.059 --> 00:18:03.920
orders, national security memorandums and other

00:18:03.920 --> 00:18:06.529
tools that essentially. bypassed the legislative

00:18:06.529 --> 00:18:09.470
branch entirely exactly they were looking at

00:18:09.470 --> 00:18:12.289
a systemic accumulation of power in the executive

00:18:12.289 --> 00:18:15.900
branch that transcends partisan lines It is a

00:18:15.900 --> 00:18:19.380
slow, steady concentration of authority that

00:18:19.380 --> 00:18:21.980
fundamentally alters the balance of power envisioned

00:18:21.980 --> 00:18:24.779
in the Constitution. It is intense stuff to study

00:18:24.779 --> 00:18:27.880
for 15 years. But before we wrap up this journey,

00:18:27.960 --> 00:18:30.259
I do want to share one wonderful detail about

00:18:30.259 --> 00:18:33.359
his personal life. Because behind every prolific

00:18:33.359 --> 00:18:36.000
academic churning out books on executive overreach

00:18:36.000 --> 00:18:38.380
and central banking, there is a real human being.

00:18:38.599 --> 00:18:40.779
Always nice to remember that. Jacob is married

00:18:40.779 --> 00:18:43.599
to Julie Schumacher. They met in an English class

00:18:43.599 --> 00:18:46.200
during their first year at Oberlin College. She's

00:18:46.200 --> 00:18:48.079
now a Regents Professor of English at the University

00:18:48.079 --> 00:18:51.039
of Minnesota, and she is a highly acclaimed novelist.

00:18:51.059 --> 00:18:54.119
And an award -winning one at that. Yes. She actually

00:18:54.119 --> 00:18:56.259
became the first woman to win the Thurber Prize

00:18:56.259 --> 00:18:59.380
for American Humor for her brilliant book, Dear

00:18:59.380 --> 00:19:01.819
Committee Members. It is a wonderful balance,

00:19:02.039 --> 00:19:04.650
isn't it? You have Lawrence Jacobs analyzing

00:19:04.650 --> 00:19:07.750
the manipulation of democracy, the power of central

00:19:07.750 --> 00:19:10.410
banks, and the expansion of the presidency, sharing

00:19:10.410 --> 00:19:13.670
a life with an award -winning humorist. It suggests

00:19:13.670 --> 00:19:16.470
a profound appreciation for both the serious

00:19:16.470 --> 00:19:19.390
mechanics of the world and the human comedy within

00:19:19.390 --> 00:19:22.670
it. So what does this all mean? We have covered

00:19:22.670 --> 00:19:25.309
a massive amount of ground today, exploring the

00:19:25.309 --> 00:19:27.289
realities of the American system through Jacobs'

00:19:27.490 --> 00:19:30.589
research. We started by unpacking how political

00:19:30.589 --> 00:19:33.710
elites don't actually follow public polling to

00:19:33.710 --> 00:19:35.960
write policy. Instead, they use it as a laboratory

00:19:35.960 --> 00:19:38.859
to test language designed to engineer our consent.

00:19:39.200 --> 00:19:41.420
We looked at health care, exploring how this

00:19:41.420 --> 00:19:43.700
specific combination of interest groups and state

00:19:43.700 --> 00:19:45.940
capacity creates entirely different national

00:19:45.940 --> 00:19:48.680
systems. And how massive reforms like the Affordable

00:19:48.680 --> 00:19:51.240
Care Act actually create feedback loops that

00:19:51.240 --> 00:19:53.279
reshape the electorate's voting behavior over

00:19:53.279 --> 00:19:55.420
time. We followed the money to the Federal Reserve

00:19:55.420 --> 00:19:57.799
to see the structural bias toward the finance

00:19:57.799 --> 00:20:00.700
sector during times of crisis. We traced the

00:20:00.700 --> 00:20:03.039
steady expansion of unilateral executive power

00:20:03.039 --> 00:20:05.640
since World War II. But alongside all of that

00:20:05.640 --> 00:20:08.180
institutional dominance, we also found that millions

00:20:08.180 --> 00:20:11.319
of regular citizens are still actively gathering

00:20:11.319 --> 00:20:14.299
to deliberate and solve local problems. And that

00:20:14.299 --> 00:20:17.339
institutions like CSPG are doing the quiet, vital

00:20:17.339 --> 00:20:20.579
work of training election officials and bridging

00:20:20.579 --> 00:20:23.220
political divides. This raises an important question

00:20:23.220 --> 00:20:26.359
for you. When you consume information, are you

00:20:26.359 --> 00:20:29.369
being informed or are you being managed? It's

00:20:29.369 --> 00:20:31.410
a tough question to face. It is. The research

00:20:31.410 --> 00:20:33.470
we've explored today suggests that the surface

00:20:33.470 --> 00:20:35.549
level arguments we see on television and social

00:20:35.549 --> 00:20:38.029
media are often just carefully tested symbols.

00:20:38.549 --> 00:20:41.809
The real work of democracy and the real exercise

00:20:41.809 --> 00:20:45.130
of power happens beneath the surface. It happens

00:20:45.130 --> 00:20:47.349
in the administrative capacity of our institutions.

00:20:47.730 --> 00:20:50.230
In the policy feedback loops that slowly change

00:20:50.230 --> 00:20:53.049
our expectations and in the quiet ongoing accumulation

00:20:53.049 --> 00:20:56.230
of executive and financial authority, we must

00:20:56.230 --> 00:20:58.799
train ourselves to look past the careful engineered

00:20:58.799 --> 00:21:01.980
message to see the underlying institutional gears

00:21:01.980 --> 00:21:04.279
moving the money and the power. And I want to

00:21:04.279 --> 00:21:06.339
leave you with one final, somewhat provocative

00:21:06.339 --> 00:21:09.079
thought to chew on. We know from Jacobs' work

00:21:09.079 --> 00:21:11.839
that political elites are spending millions on

00:21:11.839 --> 00:21:14.339
private data, not to listen to your preferences,

00:21:14.480 --> 00:21:17.140
but to figure out the exact symbols needed to

00:21:17.140 --> 00:21:19.420
change your mind. To manipulate the public. Right.

00:21:19.480 --> 00:21:22.460
So what would happen if voters flipped the script?

00:21:22.880 --> 00:21:26.000
What if everyday citizens started organizing

00:21:26.000 --> 00:21:28.799
and using their own data? to manipulate the politicians

00:21:28.799 --> 00:21:31.700
right back. What if the same sophisticated tools

00:21:31.700 --> 00:21:34.420
used to engineer our consent were crowdsourced

00:21:34.420 --> 00:21:36.859
and used to engineer their compliance? Something

00:21:36.859 --> 00:21:39.420
to mull over the next time you see a carefully

00:21:39.420 --> 00:21:42.140
crafted, focus -grouped political ad on your

00:21:42.140 --> 00:21:44.680
feed. Thank you so much for joining us on this

00:21:44.680 --> 00:21:46.799
deep dive into the work of Lawrence R. Jacobs

00:21:46.799 --> 00:21:49.200
and the hidden mechanics of our political system.

00:21:49.539 --> 00:21:52.039
Keep asking the hard questions, keep looking

00:21:52.039 --> 00:21:54.440
beneath the surface, and always keep questioning

00:21:54.440 --> 00:21:57.380
the narrative. We will catch you on the next

00:21:57.380 --> 00:21:57.859
deep dive.
