WEBVTT

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The Apple podcast title, The Deep Dive, Decoding

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Swedish Knighthood, Phalaristics, and the 20

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-Year Metal Crusade of Jonas Arnell. Join us

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on this deep dive into the fascinating hyper

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-niche world of phalaristics and heraldry. We

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explore the Wikipedia biography of Jonas Arnell,

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the Swedish herald who spent 20 years lobbying

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Parliament to restore Sweden's historic royal

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orders of knighthood. Discover how one man's

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passion for medals and chivalric orders shaped

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national tradition and overturned the 1975 Orders

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Reform. If you love deep dives into hidden histories,

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royal decorations, and stories of relentless

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dedication, this conversation is for you. Tune

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in to learn about the Order of the Seraphim,

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the Order of Vasa, and what it means to be a

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modern -day herald. Welcome to the Deep Dive.

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We are so thrilled to have you with us today.

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Absolutely. Thrilled you're here. For this particular

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session, we are decoding Swedish knighthood.

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The intricacies of a field called phalaristics.

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And what I can really only describe as the 20

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-year crusade of a man named Jonas Arnell. It

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really is a crusade. It is. And if you follow

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the world of heraldry or state honors, you probably

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know how rigid these institutions can be. Very

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rigid. Right. But today we're looking specifically

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at the Wikipedia biography of Jonas Arnell, a

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fascinating Swedish figure born in 1969, just

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to understand exactly how he navigated that rigidity.

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Yeah. So the mission of our deep dive today is

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to explore how a deeply specific passion Specifically,

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the study of metals, orders, and coats of arms

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can actually rewrite national policy. Which is

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wild to think about. And actively preserve a

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country's historical continuity. It's an incredibly

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rich topic because we so often think of history

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as something that just, well, it just happens

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to us. Right. Like we're just observers. Exactly.

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We look at national traditions, systems of honors,

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state policies, and we assume there are these

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massive immovable monoliths decided by anonymous

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committees behind closed doors. They usually

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are. But what this source material proves is

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that a single individual's relentless decade

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-long dedication to a seemingly archaic subject.

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It can literally alter a country's entire system

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of recognition. It's amazing. It demonstrates

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that an individual with enough procedural knowledge

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and just sheer persistence, they can reach right

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into the machinery of the state and change its

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course. Okay, let's unpack this. Because to really

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understand how monumental this shift was, we

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have to look at the foundational background of

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the man himself, Jonas Henry Arnell. Let's do

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it. Born in Örebro, Sweden, and raised in Eskilstuna.

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He builds a very solid, highly educated foundation.

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You're grounded. Right. He earns a Bachelor of

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Education from Linköping University, and later

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a Master of Science from Umeå University. Which

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is important because... He isn't born into the

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ancient nobility. Right. He's building a modern

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academic grounding. Precisely. And looking at

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his professional background, what really stands

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out is this incredibly contemporary career path.

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Yeah, he wasn't locked in an ivory tower. No,

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not at all. From 1995 to 2014, he works in the

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fields of education, research and culture. Real

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institutional work. Exactly. And most notably,

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he serves as a political advisor in the Parliament

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Chancery of the Christian Democrats. OK. Then

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he pivots slightly. Between 2015 and 2023, he

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works in the defense sector. Oh, I saw that.

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The sources note he spent most of that time as

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the deputy secretary general for the Swedish

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Surgers Homes Association. Wow. So you have a

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man who deep. understands the inner workings

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of government, parliamentary procedure, and defense

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administration. He has this very structured,

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respectable day job. Very much so. But while

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he's navigating the halls of parliament and the

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defense sector by day, he has this true burning

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passion running in the background. His secret

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identity. Like a superhero. Because since 1990,

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Arnell has been deeply committed to phalaristics.

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Right. And as you know from following this field,

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studying the history and cataloging of honors,

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medals, and decorations, it requires... By 1998,

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he wasn't just casually collecting. He had become

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a recognized writer and lecturer on the subject,

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both in Sweden and internationally. What's fascinating

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here is that these two worlds, his day job in

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the bureaucratic heart of Swedish politics and

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his hyper -niche expertise in phalaristics, they

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were about... to spectacularly collide. I love

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this part. Because being a philoristician of

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Arnell's caliber isn't just about archiving old

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pieces of metal or analyzing ribbon widths. Right.

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It's not just a dusty hobby. No. One of his primary

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goals, as noted in the text, was to actively

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support and promote genuine orders of chivalry.

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He was not content to be a passive historian.

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He wanted them alive. He was an active champion

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for the preservation of these living traditions.

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And in Sweden, there was a massive systemic roadblock

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standing in his way. Here's where it gets really

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interesting. We have to talk about the infamous

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Swedish orders reform of 1975. The big one. Yeah.

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If you are familiar with the history of European

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heraldry, you know, this event is practically

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viewed as a cataclysm. Absolutely. The source

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details exactly what this reform did and is a

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massive shift in national identity. The 1975

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reform took Sweden's highest honors and essentially

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locked them away from the Swedish people. It's

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wild. They reserved the legendary Order of the

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Seraphim and the Order of the Polar Star strictly

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for foreign citizens and stateless persons. And

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it went even further than that. Tell them. The

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reform put the Order of the Sword and the Order

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of Vasa completely dormant. Just dormant. Shut

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down. Yes. Let's synthesize the impact of that

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for a moment. The Order of the Seraphim is Sweden's

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foremost order. Historically awarded to heads

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of state and the absolute highest officials.

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Right. The Order of Vasa, instituted in 1772,

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was incredibly culturally significant because

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it was designed to reward citizens for contributions

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to agriculture, mining, commerce, and the arts.

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The things that built the country. The very things

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that built modern Sweden. In 1975, the state

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essentially severed a living connection to its

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own history. A Swedish citizen could do something

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absolutely extraordinary for their country, but

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they could no longer be recognized with the seraphim

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or the vasa. Right. They just packed these centuries

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-old traditions away in the historical attic.

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Perfectly said. For a phalaristician like Arnell,

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who understands the profound symbolic weight

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of these honors, this wasn't just an administrative

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update. It was a profound... Cultural loss. Yes.

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But he didn't just sit around and complain about

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it in niche academic journals. In 1999, Jonas

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Arnell launched a grassroots lobbying campaign.

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On his own. On his own. He started firing off

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highly detailed emails to members of the Swedish

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parliament demanding that they undo the 1975

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reform and bring those orders back to life for

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Swedish citizens. And you really have to appreciate

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the strategic approach here. Oh, totally. Most

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people who email their local politicians about

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a niche historical grievance, they're easily

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ignored. Straight to the spam folder. Exactly.

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But Arnell approached this differently. He wasn't

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just complaining. He was writing incredibly detailed,

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procedurally sound arguments. Which politicians

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actually respond to. And the source material

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reveals a brilliant piece of irony here. This

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very lobbying campaign actually contributed to

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him securing his subsequent employment at the

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Parliament Chancery of the Christian Democrats.

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I love that detail. It is such a fantastic detail.

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It's the ultimate. Hire the person who won't

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stop emailing you because they actually know

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the bureaucratic machinery better than you do

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move. It really is. He advocated so effectively

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and clearly demonstrated such a deep understanding

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of parliamentary procedure that it helped land

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him a job right in the center of the political

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action. Right in the chancery. But did getting

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that insider job mean his crusade was over? Not

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even close. Not even close. The source highlights

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a level of perseverance that is just staggering.

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Staggering is the exact right word, because when

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we look at the timeline, we are not talking about

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a quick legislative victory. No. For almost 20

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years, Arnell kept this issue alive in the face

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of near total institutional apathy. 20 years.

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He drafted formal motions for various Christian

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Democratic MPs to present in Parliament. He did

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this from 1999 to 2001, then again from 2004

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to 2007, then from 2009 to 2011, and again in

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2014. Just imagine the emotional weight of that.

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It's heavy. You draft a meticulously researched

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motion. You find an MP willing to present it.

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It goes to the floor and it fails because a majority

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vote just isn't there. Yeah. Then you wake up

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and you do it all over again. year after year

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for a policy most of the public had completely

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forgotten about. It would be so easy to just

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accept the 1975 reform as permanent. If we connect

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this to the bigger picture, this is an absolute

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masterclass in playing the long game in politics

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and advocacy. Absolutely. The source notes that

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none of those individual motions carried at the

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time, but that wasn't a failure in the grand

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scheme. Why not? Because the text points out

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that these recurring motions were a calculated

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way to keep life in the matter. By forcing the

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parliament to repeatedly discuss and vote on

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the issue, Arnel ensured that the dormant orders

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were never truly finalized as dead. He built

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a bridge. He built a bridge across two decades

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of institutional inertia. He maintained the atmospheric

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pressure until the political climate finally

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shifted enough for a formal awards reform to

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take place. That level of patience is so rare.

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And while he was fighting this 20 -year bureaucratic

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battle in the halls of parliament, he was also

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busy building up the structural foundation of

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the community from the outside. Building his

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base. Right. He was translating his passion into

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real institutional power. In 2017, he didn't

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just join a club. He was one of three people

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who took the initiative to found the Swedish

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Phalaristics Association. Yes, he was simultaneously

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working top -down in the political sphere and

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bottom -up in the cultural sphere. That's a great

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way to put it. Building the Phalaristics Association

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created an organized body of experts, giving

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the entire discipline more weight. And his rise

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in the international community perfectly mirrors

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that domestic institution building. He went global.

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He did. By 2020, he was elected as a member of

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the International Commission for Orders of Chivalry.

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This isn't just a local historical society. It's

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a global acknowledgement of his authority on

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the subject. Which perfectly sets the stage for

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his transition from the outside lobbyist to the

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inside rulemaker. It does. Because according

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to the source, on January 1st, 2023, Jonas Arnell

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officially became the herald. at the Chancery

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of the Swedish Royal Orders of Knighthood. The

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official herald. The official herald. Before

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that, from 2018 to 2022, he had served as an

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amanuensis there. Right. Now, for those listening

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who might not deal with these specific bureaucratic

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titles every day, an amanuensis is essentially

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a highly skilled academic or bureaucratic assistant,

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the person keeping the meticulous records. Yes.

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But stepping into the role of the official herald,

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that is a massive paradigm shift. It really is.

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The herald is effectively the ultimate gatekeeper

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of the nation's chivalric, visual, and ceremonial

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history. That's a huge responsibility. It requires

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an encyclopedic knowledge of not just who gets

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what medal, but the exact heraldic rules governing

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coats of arms, crests, and ceremonial protocols.

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The guy who spent 20 years writing emails and

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drafting motions to bring the royal orders back

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from the dead is now the person sitting in the

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Chancery overseeing their administration. That

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is just poetic. And we definitely shouldn't overlook

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his parallel work in heraldry because, as you

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mentioned, it goes hand in hand with phalaristics.

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They're completely intertwined. The source notes

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he served as the herald pursuivant for the Swedish

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Heraldry Association from 2002 to 2008. He was

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elected a member of the Heraldic Society in 2004.

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And he's had multiple stints on the editorial

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board for the publication Vapenbilden. Yes. Which

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is a cornerstone publication for heraldic research

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in Sweden. His current term on that board started

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in 2023. So he understands the visual language

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of these honors just as deeply as the political

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mechanics behind them. It is a profound shift

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in status. He went from lobbying the rulemakers

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to literally writing the rulebooks. You can see

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this authority formalized in his recent publications.

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The source lists two major works he edited for

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the royal orders of knighthood. In 2024, he published

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When and How Should Decorations Be Worn? And

00:12:35.889 --> 00:12:38.629
in 2025, Regulations Concerning the Royal Orders

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of Knighthood. He is now the one responsible

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for codifying and preserving the very traditions

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he fought to save. And his foundation for that

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knowledge was laid decades ago. When you look

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at his bibliography, back in 2006 he was already

00:12:52.870 --> 00:12:55.429
writing the definitive sections on the Order

00:12:55.429 --> 00:12:57.850
of the Seraphim, the Order of the Sword, the

00:12:57.850 --> 00:13:00.370
Order of the Polar Star, and the Order of Vasa

00:13:00.370 --> 00:13:02.610
for the Massive World Orders of Knighthood and

00:13:02.610 --> 00:13:05.169
Merit Encyclopedia. He literally wrote the book

00:13:05.169 --> 00:13:07.289
on them. He was documenting the history of these

00:13:07.289 --> 00:13:10.029
orders while simultaneously fighting in Parliament.

00:13:10.490 --> 00:13:12.730
to ensure they actually had a future. Exactly.

00:13:12.730 --> 00:13:15.809
His deep academic knowledge base was the invisible

00:13:15.809 --> 00:13:18.169
architecture that eventually supported his very

00:13:18.169 --> 00:13:21.309
public political success. Yeah. You cannot successfully

00:13:21.309 --> 00:13:23.629
lobby to restore a centuries -old tradition if

00:13:23.629 --> 00:13:25.509
you cannot articulate exactly what that tradition

00:13:25.509 --> 00:13:28.450
is and why it matters. Which brings us to perhaps

00:13:28.450 --> 00:13:30.629
the most satisfying part of this entire discussion.

00:13:31.679 --> 00:13:34.000
There is a wonderful, beautiful irony at play

00:13:34.000 --> 00:13:36.620
here. Oh, there is. The man who has spent his

00:13:36.620 --> 00:13:39.519
entire adult life studying metals, writing about

00:13:39.519 --> 00:13:42.240
decorations, and fighting for orders of knighthood,

00:13:42.360 --> 00:13:45.480
he has an absolute chest full of them himself.

00:13:45.779 --> 00:13:48.500
He certainly does. And the list provided in the

00:13:48.500 --> 00:13:51.000
source material is both impressive and surprisingly

00:13:51.000 --> 00:13:53.769
diverse. Let's hear it. Naturally, he has been

00:13:53.769 --> 00:13:57.009
recognized extensively within Sweden. In 2015,

00:13:57.190 --> 00:13:59.850
he received the Royal Patriotic Society's Large

00:13:59.850 --> 00:14:02.590
Medal in Gold. This was specifically awarded

00:14:02.590 --> 00:14:05.730
for significant acts and recognized his 25 years

00:14:05.730 --> 00:14:08.929
as a philoristician. That is a substantial domestic

00:14:08.929 --> 00:14:11.289
honor. And it continued as his career peaked.

00:14:12.220 --> 00:14:14.419
Following his elevation to herald, he was awarded

00:14:14.419 --> 00:14:17.299
King Karl XVI Gustav's Jubilee Commemorative

00:14:17.299 --> 00:14:20.740
Medal IV in gold in September 2023. Yes. He also

00:14:20.740 --> 00:14:23.039
received the Swedish Numismatic Society's Medal

00:14:23.039 --> 00:14:25.799
of Merit in silver that exact same year. But

00:14:25.799 --> 00:14:27.879
what is truly revealing is that his recognition

00:14:27.879 --> 00:14:30.080
doesn't stop at the Swedish border. Not at all.

00:14:30.139 --> 00:14:32.539
When the Finnish state visited in April 2024,

00:14:33.080 --> 00:14:35.399
he was made a Knight of the Order of the White

00:14:35.399 --> 00:14:38.460
Rose of Finland. He holds the Cross of Merit

00:14:38.460 --> 00:14:41.259
with Silver Star of the Order of the Holy Sepulchre,

00:14:41.399 --> 00:14:44.700
which he received back in 2017. Amazing. He's

00:14:44.700 --> 00:14:46.720
a fellow of the Society of Sciences in Lund.

00:14:46.799 --> 00:14:49.259
And as of 2024, he was elected a fellow of the

00:14:49.259 --> 00:14:51.500
Society of Antiquaries of Scotland. I have to

00:14:51.500 --> 00:14:55.440
admit, my absolute favorite honor on his resume,

00:14:55.659 --> 00:14:58.480
the one that highlights just how wild the global

00:14:58.480 --> 00:15:01.519
network of historical honors can be, is the geographical

00:15:01.519 --> 00:15:03.460
leap to the United States. Oh, this is great.

00:15:03.600 --> 00:15:05.940
Since 2013, he has been an associate companion.

00:15:06.480 --> 00:15:08.399
of the military order of the Loyal Legion of

00:15:08.399 --> 00:15:11.799
the United States. And as of 2023, Jonas Arnell,

00:15:12.000 --> 00:15:14.720
the Swedish herald, the man deeply embedded in

00:15:14.720 --> 00:15:16.480
the ancient chivalric traditions of European

00:15:16.480 --> 00:15:19.740
monarchy, is an official Kentucky colonel. It

00:15:19.740 --> 00:15:21.960
sounds absurd on the surface, but it actually

00:15:21.960 --> 00:15:24.789
highlights something very special. Deep, genuine

00:15:24.789 --> 00:15:27.529
expertise transcends borders. It really does.

00:15:27.649 --> 00:15:29.470
The Commission of Kentucky Colonel is the highest

00:15:29.470 --> 00:15:31.809
title of honor bestowed by the governor of Kentucky,

00:15:31.990 --> 00:15:34.210
given for outstanding service and accomplishments.

00:15:34.929 --> 00:15:37.110
Arnell's profound knowledge of historical orders

00:15:37.110 --> 00:15:40.110
didn't just earn him domestic praise. It earned

00:15:40.110 --> 00:15:42.269
him the respect of ancient societies in Scotland,

00:15:42.470 --> 00:15:45.090
religious orders in Jerusalem, and historical

00:15:45.090 --> 00:15:48.509
military associations in the United States. It's

00:15:48.509 --> 00:15:50.409
the universal language of tradition and merit.

00:15:50.669 --> 00:15:53.250
When you become the preeminent expert in a field,

00:15:53.629 --> 00:15:55.809
even a highly specialized one like philoristics,

00:15:56.070 --> 00:15:59.070
the global community of scholars and institutions

00:15:59.070 --> 00:16:01.950
takes notice. Absolutely. The fact that a Swedish

00:16:01.950 --> 00:16:04.269
royal official is also recognized in Kentucky

00:16:04.269 --> 00:16:07.370
is a testament to how interconnected this world

00:16:07.370 --> 00:16:09.610
of historical preservation really is. It also

00:16:09.610 --> 00:16:12.090
speaks to the respect he commands among his peers

00:16:12.090 --> 00:16:14.929
globally. He isn't just a Swedish bureaucrat.

00:16:15.259 --> 00:16:17.519
He's viewed internationally as a guardian of

00:16:17.519 --> 00:16:20.860
a very specific, very fragile type of human heritage.

00:16:21.139 --> 00:16:23.399
So what does this all mean? Yeah. If we step

00:16:23.399 --> 00:16:25.360
back and look at the entire narrative we've traced

00:16:25.360 --> 00:16:28.379
today, we've followed the life of a man who took

00:16:28.379 --> 00:16:31.320
an incredibly niche passion and refused to let

00:16:31.320 --> 00:16:34.000
it remain just a hobby. Refused. He lobbied a

00:16:34.000 --> 00:16:36.720
national parliament for two decades, enduring

00:16:36.720 --> 00:16:39.559
years of failed motions and institutional inertia

00:16:39.559 --> 00:16:42.649
just to keep the conversation alive. 20 years

00:16:42.649 --> 00:16:44.649
of pushing. He worked his way from an outside

00:16:44.649 --> 00:16:47.649
agitator firing off emails to a political advisor

00:16:47.649 --> 00:16:50.590
to an amanuensis and finally to the official

00:16:50.590 --> 00:16:53.730
herald of the Swedish royal orders. He helped

00:16:53.730 --> 00:16:57.350
overturn the 1975 reform and literally brought

00:16:57.350 --> 00:17:00.190
a piece of history back to life for his country's

00:17:00.190 --> 00:17:02.549
citizens. Incredible. I want to say this directly

00:17:02.549 --> 00:17:04.829
to you listening. If you ever feel like your

00:17:04.829 --> 00:17:07.630
own interests or areas of expertise are too obscure,

00:17:07.829 --> 00:17:10.970
let Jonas Arnell be your inspiration. Definitely.

00:17:12.720 --> 00:17:15.880
absolute, unwavering dedication to a niche doesn't

00:17:15.880 --> 00:17:18.079
just make you an expert. It can eventually make

00:17:18.079 --> 00:17:20.779
you a national institution. This raises an important

00:17:20.779 --> 00:17:22.779
question, though, and it's a fascinating philosophical

00:17:22.779 --> 00:17:25.519
angle to consider. What's that? We've spent this

00:17:25.519 --> 00:17:27.940
time discussing Arnell's fight to preserve physical

00:17:27.940 --> 00:17:30.960
metals, ribbons, and ancient coats of arms. But

00:17:30.960 --> 00:17:33.319
look at our modern digital landscape. Today,

00:17:33.539 --> 00:17:36.299
we are obsessed with gamification. We constantly

00:17:36.299 --> 00:17:39.259
strive for digital badges on our profiles, verified

00:17:39.259 --> 00:17:41.799
check marks and achievement trophies in our apps.

00:17:41.920 --> 00:17:44.740
That's very true. It makes you wonder. The 1975

00:17:44.740 --> 00:17:47.299
reform tried to modernize Sweden by stripping

00:17:47.299 --> 00:17:49.819
away its historic knighthoods for citizens. But

00:17:49.819 --> 00:18:21.799
Arnell's crusade brought them back. Wow. a deeply

00:18:21.799 --> 00:18:24.000
ingrained human mechanism for acknowledging merit,

00:18:24.180 --> 00:18:26.160
one that we are desperately trying to replicate

00:18:26.160 --> 00:18:28.539
today through pixels instead of gold. That is

00:18:28.539 --> 00:18:30.779
a brilliant connection and the absolute perfect

00:18:30.779 --> 00:18:33.000
thought to leave you with today. Whether it's

00:18:33.000 --> 00:18:35.279
a centuries -old gold medal or a digital badge

00:18:35.279 --> 00:18:38.279
on your profile, our need to be recognized and

00:18:38.279 --> 00:18:41.099
to recognize others is beautifully human. Thank

00:18:41.099 --> 00:18:43.460
you so much for joining us on this deep exploration

00:18:43.460 --> 00:18:46.119
into the world of Jonas Arnell, the Swedish royal

00:18:46.119 --> 00:18:48.859
orders, and the power of persistence. Keep digging

00:18:48.859 --> 00:18:50.839
into the history around you, and we'll see you

00:18:50.839 --> 00:18:51.279
next time.
