WEBVTT

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Welcome back to the Deep Dive. You know, usually,

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usually when we sit down and talk about an artist,

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we're working with a full deck of cards. Right.

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We have a, you know, a thick biography. Yeah.

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A glossy coffee table book or interviews, letters

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to their lovers, maybe even a manifesto or two.

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We have this clear, high definition picture of

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the human being. We usually have a narrative

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that's already been written for us. Exactly.

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Yeah. But today. Well, today is different. Today,

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we're kind of working with ghosts. We are looking

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at the life of a Cuban artist named Juan Andres

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Rodriguez. But if you type his name into Google,

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you don't get a life story. No, you really don't.

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You don't get a video essay. You basically just

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get a data set. It's a list of dates, a list

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of exhibitions, and one very specific. Very mysterious

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nickname. It really is an exercise in art historical

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forensics today. We're taking these fragments

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and trying to build a real person out of them.

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And the nickname is the first clue that hooks

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you. He wasn't just Juan. He was known as El

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Monche. The monk. The monk. Now, our mission

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today for you listening is to take these digital

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breadcrumbs, specifically his exhibition records

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from the 70s, 80s, and 90s, and his entry in

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the definitive source, Memoria Cuban Art of the

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20th Century. and we're going to reconstruct

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who this man was. We're trying to understand

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how someone can be a monk, a primitive artist,

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and a union member all at the same time. Right,

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and that combination of labels is exactly why

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this is worth doing. It challenges how we categorize

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artists. Definitely. I mean, we tend to think

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of... folk artists or you know outsider artists

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one thing and professional artists as another

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rodriguez seems to have existed right in the

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gray zone between them which is a very difficult

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place to balance for an entire career it's incredibly

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rare so let's start with the hard facts the bedrock

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who was juan andres rodriguez before he became

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a legend well we know he was born in november

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1930 and crucially he was born in sancti spiritus

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which is a province in central cuba and the records

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show he died right there in 1995. That geography

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stands out to me immediately. In the art world,

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there's usually this, I don't know, this magnetic

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pull toward the capital. It doesn't matter if

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it's Paris, New York, or Havana. If you want

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to be someone, the conventional wisdom is that

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you pack your bags and move to the big city.

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But Rodriguez stays put. He does. He lives his

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entire life, about 64, 65 years. anchored in

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sanctus spiritus. And that immediately tells

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us something about his artistic practice and

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his personality. Yeah, he wasn't chasing the

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Havana cocktail circuit. Exactly. He wasn't trying

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to be the toast of the Vedado galleries. He was

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building something intensely local. Which feeds

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right into the nickname, right? El Manger. Yeah.

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The monk. When I see the monk attached to a guy

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who never left his home province, I'm picturing

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a recluse. Sure. I'm picturing someone shut away

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in a dusty studio, maybe a bit detached from

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reality, just painting by candlelight. It's a

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very romantic, very tempting assumption. The

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monk implies asceticism. It implies solitude,

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you know, a dedication to a higher calling, perhaps

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at the expense of social interaction. We love

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the idea of the lonely genius in art history.

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But the data doesn't back that up at all. This

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is where the detective work gets messy. Because

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you simply do not find hermits in the membership

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roles of national labor unions. That is the first

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major contradiction we have to grapple with here.

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The records show he was a member of UNIA. The

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Union de Escritores y Artistas de Cuba from 1969

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until his death in 1995. OK, for listeners who

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aren't familiar with the Cuban structure, let's

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unpack that. What does that membership actually

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signify? Is it just a rubber stamp or does it

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mean he was actually out there pressing the flesh?

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It is definitely not just a rubber stamp, especially

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not starting in 1969. Unié is the official organ

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of cultural production in Cuba. Being a member

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means you are a recognized professional. So it's

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a big deal. A huge deal. It means you have access

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to materials, which is vital. It means you're

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invited to meetings. You're part of the state's

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cultural apparatus. It implies a level of bureaucracy

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and social integration that is the exact opposite

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of being a social outlier. So we have the monk

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who is actually a card -carrying professional

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networker. Or at least someone who understood

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that. To survive as an artist, you need to be

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part of the system. You can have the soul of

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a monk, but if you want canvas and paint, you

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need the card of a union member. That's a great

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way to put it. He's pragmatic, but there is another

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layer to his background that makes the monk persona

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even more complex, and that's his education.

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Right. The file mentions he studied at the Central

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Vocational de Artes Plasticas in Sancti Spiritus.

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Which means he went to art school. Exactly. He

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didn't just pick up a brush one day because he

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had a vision or a fever dream. He was trained.

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He learned perspective, color theory, composition,

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art history. He had a formal vocational foundation

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in how to actually make art. OK, hold that thought,

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because this is where I got stuck when I was

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looking at the sources. This is the knot in the

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rope. We have a trained artist. We have a union

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member. And then I look at his exhibition history,

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specifically this entry from 1976. He's in a

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show in Kingston, Jamaica. At the Institute of

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Jamaica, a very prestigious venue. But look at

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the title of the show. It's called An Exhibition

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of 11 Cuban Primitive Artists. Primitive. How

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does an art school graduate, a union member,

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a guy who knows the rules, get labeled primitive?

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Usually that word is reserved for untrained,

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naive artists, right? Right. Like the Grandma

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Moses style. The whole, I don't know, perspective,

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so I'm just going to paint what I feel style.

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This is one of those moments where art history

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terms get very slippery and very fascinating.

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In the 1970s Caribbean context, primitive didn't

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necessarily mean clueless or unskilled. It really

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wasn't an insult. So it was more of a branding

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thing. In many ways, yes. It referred to an aesthetic.

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It meant art that looked raw, direct, perhaps

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connected to folklore or Afro -Cuban traditions

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rather than the polished academic realism that

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came from the European tradition. But if you

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went to the vocational center. He knew how to

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paint correctly. He knew how to make a hand look

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like a hand and a building look like a building.

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Which implies that his primitive style was a

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deliberate choice. And that is a fascinating

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distinction. Juan Andres Rodriguez wasn't a primitive

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by accident. He was a primitive by design. He

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likely unlearned or deliberately chose to ignore

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certain academic rules to achieve a specific

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emotional effect. That. Changes the narrative

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completely. It's not, I don't know how to draw

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hands. It's, I am drawing hands this way because

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it fits the spirit of the work. Precisely. It's

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the difference between being unable to speak

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a language and choosing to speak in slang because

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it conveys more flavor. And look at the prestige

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of that show again. He is representing Cuba internationally.

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Right. The Institute of Jamaica isn't a coffee

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shop. Exactly. For the Cuban state to send him

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there as one of the 11, it means they viewed

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his work as quintessential to that specific Cuban

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identity. They were proud of this primitive monk.

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So he's navigating two worlds. He has the credentials

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of the academic world. He has the diploma on

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the wall. But he is the soul of the folk world.

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And the moniker El Monge might be the bridge

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between them. think about it if you adopt a persona

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if you become the monk you are signaling that

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you are stepping out of the ordinary secular

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world you're entering a spiritual or mythical

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space yes it gives you permission to paint like

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a primitive a monk doesn't need to paint photorealism

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a monk paints visions speaking of visions and

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mythical spaces we have to talk about what he

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was actually painting Because while we don't

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have the images in front of us, the exhibition

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titles give us a massive clue. You're looking

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at the 1990 show. Yes, 1990. A solo exhibition

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at the Marty Library in Santa Clara. The title

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is Guiges del Monge. This is the key to the lock.

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This title tells us so much about his mindset.

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For you listeners who haven't brushed up on your

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Caribbean folklore lately, what exactly is a

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guige? A guige is a staple of Cuban mythology,

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specifically out in the countryside. They're

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usually described as small, dark, elf -like creatures

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that live in rivers or lagoons. Kind of like

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water sprites. Yeah, they have big eyes. They

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are mischievous, sometimes a bit malevolent.

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They are the tricksters of the water. They're

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basically the things parents tell their kids

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about to keep them away from the riverbank at

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night. So he dedicates a massive solo show to

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these river goblins. But look at the grammar

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of the title again. Not just the guillets. He

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is claiming them. He isn't just illustrating

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a children's book or documenting a local story.

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He is presenting his specific personal vision

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of these creatures. It suggests an obsession.

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It suggests he spent a lot of time thinking about

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these figures. It connects back to the primitive

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style, too. If you're trying to capture the energy

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of a magical river creature, you probably don't

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want it to look like a photograph. No, not at

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all. You want it to look weird. You want it to

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look jagged. You want it to feel a little bit

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scary. Exactly. The primitive style is the perfect

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vehicle for the mythology. And the fact that

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he calls himself El Monge in the title, he's

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putting his persona right next to the subject

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matter, the monk and the goblins. There is a

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real tension there between the holy ascetic name

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and these mischievous earthly spirits. It creates

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this image of him as a sort of local shaman.

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He's the guy in Sancti Spiritus who knows what

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the river spirits look like. He's the one documenting

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them. And remember the timing on this. This is

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1990. Just five years before he dies. Right.

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This feels like a culmination. He has spent decades

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working, and now, toward the end of his life,

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he is synthesizing his persona and his subject

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matter into one definitive statement. I am the

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monk, and these are my greechies. But he didn't

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just arrive at 1990 out of nowhere. If we back

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up just a few years to the late 80s, the data

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shows something incredible happening. I call

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it the hot streak. Oh, the awards list. I love

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this part of the file. It's wild. So he enters

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the salon Oscar Fernandez Marrera. It's the big

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provincial art competition of Sancti Spiritus.

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And just to clarify for the audience, these salons

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are a very big deal in Cuba. They are the primary

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way artists get recognized, get funding, and

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get seen. And the Oscar Fernandez Marrera is

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a serious venue. Okay, so in 1987. He wins the

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prize in drawing. Impressive. Good year. 1988,

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he returns. And he wins the prize in drawing

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again. Which is already very difficult to do.

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Juries usually like to spread the love around.

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They really don't like giving the money to the

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same guy twice in a row. But then, 1989 comes

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around. And he wins the prize in drawing a third

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time. Three consecutive years. A three -peat

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in the art world. That is dominance, pure and

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simple. In the context of a provincial salon,

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that is basically the jury saying, we have no

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choice. We might want to give it to someone else,

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but this man is simply better than everyone else

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right now. And it's specifically in the category

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of drawing. That matters immensely. We were just

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talking about his primitive style. Often critics

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of naive art will say, oh, they just use bright

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colors to hide the fact that they can't draw.

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They hide behind the style. But here, Juan Andres

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Rodriguez is winning the drawing prize, repeatedly.

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Drawing is the skeleton. You can't hide in a

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drawing. It's just a line on the paper. Exactly.

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If the drawing is bad, the art is bad. So for

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the monk to dominate the drawing category suggests

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his line work, his drafting, his fundamental

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skills were undeniable. It proves that his style

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wasn't a crutch. It was a weapon. That's a brilliant

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way to phrase it. He had mastered the medium

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of drawing so thoroughly that he owned that category

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for three years straight. It really reinforces

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the idea that El Manger wasn't some outsider

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stumbling through the art world. He was a heavyweight.

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He was the king of the hill and sancti spiritus.

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And that brings up the issue of his reach. Because

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looking at this list, seeing him dominate the

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local awards, you might think, OK, big fish,

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small pond. He wins in Sancti Spiritus. He lives

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in Sancti Spiritus. Was he stuck there? The exhibition

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list suggests otherwise. We already mentioned

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Jamaica in 76. That puts him on the international

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map. But look at the domestic map. It's just

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as impressive. Yeah. 1971, Havana. Yeah. The

00:12:06.799 --> 00:12:09.419
Spanish -Cuban Friendship Society. And it's listed

00:12:09.419 --> 00:12:11.639
as a solo show. That is very early in his career

00:12:11.639 --> 00:12:13.600
to be showing alone in the Capitol. He was barely

00:12:13.600 --> 00:12:15.980
40. That means the Havana critics were already

00:12:15.980 --> 00:12:18.639
watching him. And then we see him in Cienfuegos

00:12:18.639 --> 00:12:23.139
in 1976 for the Salon Pintores Villareños. And

00:12:23.139 --> 00:12:25.940
even posthumously in Santiago de Cuba in 1996.

00:12:26.419 --> 00:12:28.860
So think about the geography there. Havana is

00:12:28.860 --> 00:12:32.139
the west. Santiago is the far east. Cienfuegos

00:12:32.139 --> 00:12:34.600
is central. He covered the entire island. Why

00:12:34.600 --> 00:12:37.159
does that matter so much? Because today we just

00:12:37.159 --> 00:12:39.159
post a picture on Instagram and the whole world

00:12:39.159 --> 00:12:42.600
sees it in five seconds. But in 1970s Cuba...

00:12:42.600 --> 00:12:45.220
It was physically difficult. Moving art across

00:12:45.220 --> 00:12:47.919
the island requires logistics. It requires crating.

00:12:47.919 --> 00:12:50.379
It requires a truck. It requires government approval.

00:12:50.940 --> 00:12:53.259
For an artist from the provinces to have that

00:12:53.259 --> 00:12:55.840
kind of geographic footprint... means the institutions

00:12:55.840 --> 00:12:58.039
really valued him. The system worked for him.

00:12:58.179 --> 00:12:59.840
It debunks the myth that you have to live in

00:12:59.840 --> 00:13:02.480
Havana to matter. It absolutely does. He proved

00:13:02.480 --> 00:13:04.820
that you could stay home, stay the monk, keep

00:13:04.820 --> 00:13:06.899
your roots deep in the soil of Sancti Spiritus,

00:13:06.980 --> 00:13:09.240
and still have your voice heard in Kingston and

00:13:09.240 --> 00:13:11.620
Havana. He didn't have to compromise his location

00:13:11.620 --> 00:13:14.059
to build his legacy. I want to pivot to the so

00:13:14.059 --> 00:13:17.419
what here. We've reconstructed this life. Educated,

00:13:17.480 --> 00:13:19.840
labeled primitive, obsessed with river mythology,

00:13:20.120 --> 00:13:23.200
dominant in drawing, widely traveled but locally

00:13:23.200 --> 00:13:27.259
rooted. But we are only able to do this because

00:13:27.259 --> 00:13:30.820
of one specific source. Memoria. Yeah. The entry

00:13:30.820 --> 00:13:33.240
on Wikipedia cites Memoria, Cuban art of the

00:13:33.240 --> 00:13:35.799
20th century, basically for everything. It is

00:13:35.799 --> 00:13:37.899
the Bible of Cuban art history. It's a massive

00:13:37.899 --> 00:13:40.139
undertaking. Without the work of Jose Vegas,

00:13:40.519 --> 00:13:43.299
Christina Vives, and that whole team, El Monche

00:13:43.299 --> 00:13:45.799
might just be a rumor. It's terrifying to think

00:13:45.799 --> 00:13:48.360
about how fragile this legacy is. He died in

00:13:48.360 --> 00:13:51.629
1995. That's the pre -digital era for Cuba. If

00:13:51.629 --> 00:13:53.370
he hadn't made it into that physical book. He

00:13:53.370 --> 00:13:56.700
disappears. The prize is in 1988. forgotten,

00:13:56.720 --> 00:13:59.600
the Guiges exhibition. Just a fading memory for

00:13:59.600 --> 00:14:01.379
the handful of people who walked into that library

00:14:01.379 --> 00:14:03.759
in Santa Clara in 1990. It makes you realize

00:14:03.759 --> 00:14:06.019
that what we consider art history is just the

00:14:06.019 --> 00:14:07.539
stuff that got written down. It's not necessarily

00:14:07.539 --> 00:14:09.500
the best stuff, just the recorded stuff. It is

00:14:09.500 --> 00:14:11.419
a survivorship bias. We know the ones who made

00:14:11.419 --> 00:14:13.159
it into the books. We know the ones who had loud

00:14:13.159 --> 00:14:15.840
dealers. But this investigation into El Monche

00:14:15.840 --> 00:14:18.679
makes me ask a bigger, almost haunting question.

00:14:19.000 --> 00:14:21.500
What's that? How many other Monches are there?

00:14:21.620 --> 00:14:25.100
Oh, wow. Right. Think about it. Every province

00:14:25.100 --> 00:14:27.320
in every country probably has a figure like this.

00:14:27.600 --> 00:14:30.480
Someone who is locally famous, who wins the prizes

00:14:30.480 --> 00:14:33.399
year after year, who has a unique, eccentric

00:14:33.399 --> 00:14:36.179
vision. Maybe they paint local ghosts. Maybe

00:14:36.179 --> 00:14:38.360
they build sculptures out of trash. But they

00:14:38.360 --> 00:14:40.259
never moved to the capital. They never got the

00:14:40.259 --> 00:14:42.860
big monograph. And so when they die, the breadcrumbs

00:14:42.860 --> 00:14:45.460
just blow away. Exactly. Juan Andres Rodriguez

00:14:45.460 --> 00:14:48.840
is a success story because we found the breadcrumbs.

00:14:48.840 --> 00:14:51.480
Because someone put them in a book. But there

00:14:51.480 --> 00:14:54.200
are likely thousands of artists of equal caliber

00:14:54.200 --> 00:14:57.440
whose digital breadcrumbs were never digitized.

00:14:57.460 --> 00:14:59.960
They are just gone. That is a haunting thought.

00:15:00.500 --> 00:15:03.360
We are looking at a map of art history that has

00:15:03.360 --> 00:15:05.860
these huge blank spots where the local legends

00:15:05.860 --> 00:15:07.899
used to be. And it changes your responsibility

00:15:07.899 --> 00:15:10.940
as a viewer, doesn't it? It changes how you should

00:15:10.940 --> 00:15:13.230
walk through the world. It means you can't just

00:15:13.230 --> 00:15:15.710
rely on the MoMA or the Tate or the National

00:15:15.710 --> 00:15:18.490
Museum to tell you what is good. You can't just

00:15:18.490 --> 00:15:20.710
wait for the algorithm to serve it to you. You

00:15:20.710 --> 00:15:22.889
have to look at your own backyard. You have to

00:15:22.889 --> 00:15:24.809
go to the provincial salons. You have to go to

00:15:24.809 --> 00:15:28.070
the library exhibitions in Santa Clara or wherever

00:15:28.070 --> 00:15:30.429
you live because that is where the monks are

00:15:30.429 --> 00:15:33.470
hiding. That is the takeaway. For you listening,

00:15:33.649 --> 00:15:35.990
the next time you see a flyer for a small local

00:15:35.990 --> 00:15:38.850
art show or a primitive artist exhibiting at

00:15:38.850 --> 00:15:41.200
a community center. Go take a look. Don't write

00:15:41.200 --> 00:15:42.980
it off. You might be looking at a master who

00:15:42.980 --> 00:15:44.899
just hasn't been indexed yet. You might be seeing

00:15:44.899 --> 00:15:47.220
the guijas before they disappear. And write it

00:15:47.220 --> 00:15:51.039
down. Put it on Wikipedia. Start a blog. Leave

00:15:51.039 --> 00:15:54.000
a trail. Please. Future historians and future

00:15:54.000 --> 00:15:56.799
art lovers will thank you. Well, we have certainly

00:15:56.799 --> 00:15:59.500
uncovered a fascinating life today. From the

00:15:59.500 --> 00:16:02.139
river spirits of Sancti Spiritus to the galleries

00:16:02.139 --> 00:16:06.190
of Jamaica, Juan Andres Rodriguez El Monge. A

00:16:06.190 --> 00:16:08.870
name worth remembering and a reminder that greatness

00:16:08.870 --> 00:16:11.690
is often hiding in plain sight. Absolutely. A

00:16:11.690 --> 00:16:13.850
fascinating journey. That's it for this deep

00:16:13.850 --> 00:16:15.889
dive. Thanks for joining us on the hunt. Always

00:16:15.889 --> 00:16:18.529
a pleasure. Stay curious and we'll catch you

00:16:18.529 --> 00:16:19.110
in the next one.
