WEBVTT

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You know, we spend a lot of time on this show

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talking about how information spreads. Oh, definitely.

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Like we talk about viral trends, best -selling

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books, basically how history gets written and

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codified for everyone. Right. But I want to start

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today with, well, the exact opposite of that.

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I want to talk about how things just... disappear.

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Ah, the fragility of memory. I mean, yeah, it's

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a concept that haunts historians and archivists

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alike. Exactly. Because, you know, we have this

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modern assumption, maybe it's arrogance, honestly,

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that because we live in the digital age, everything

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is permanent. We think if it happened, it's recorded

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somewhere. Right. If it's recorded, it's saved

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on a server forever. But today's source material

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proves that it's just completely false. It is

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entirely false. In fact, we are looking at a

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digital artifact that is actively decomposing

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right in front of us. We really are. For this

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deep dive, we aren't looking at a polished biography

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or like a stack of academic papers. We are conducting

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what feels like an archaeological dig into a

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single Wikipedia page. A very fragile Wikipedia

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page. Yeah, a page that is literally fighting

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for its life. It's the entry for a Mexican singer

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and actor named Jose Venegas, better known by

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his stage name. El Bronco. El Bronco, which frankly

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is just a top tier nickname. I love it. It has

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a great ring to it. It really does. But right

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now, if you go to his page, you aren't greeted

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by a detailed biography or a timeline of his

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life. You are greeted by these massive, aggressive

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warning banners. Yes, the dreaded Wikipedia warning

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boxes. Exactly. They say things like, uh, this

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article has multiple issues or the notability

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of the subject is unclear. And my personal favorite.

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Unsourced material may be challenged and removed.

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It's the digital equivalent of a condemnation

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notice on a building. I mean, the Internet is

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deciding in real time whether this man's life

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is actually worth remembering or if he should

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just be swept into the dustbin of data. So that

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is our mission today. We are going to look at

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the life of Jose Albranco Venegas. We'll get

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into his music, his wild film career involving,

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honestly. Aliens and bullfighters. Quite the

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combination. Right. And we'll look at the mysterious

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confrontation that supposedly destroyed his career.

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But we're also asking a bigger question for you

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to think about. Who gets to decide who matters?

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It's fundamentally a question of gatekeeping.

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Because Jose Venegas was a public figure. He

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released albums. He was in movies. But according

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to the strict guidelines of the modern Internet,

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he is on the verge of being classified as completely

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trivial. Well, not on our watch. For the next

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20 minutes or so, Jose Venegas is notable. I

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like that. Let's start at the beginning. Who

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was this guy before he was just a digital ghost?

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Well, to understand El Bronco, we have to go

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back to the mid -20th century. He was actually

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born Jose Montano in San Buenaventura, which

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is a town in the state of Chihuahua, Mexico.

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And the source mentions he moved to Mexico City,

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quote, in order to pursue his talent. I want

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to pause on that dynamic for a second, because

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for a listener who doesn't know the geography

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or the era, that's not just a casual move, is

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it? No, not at all. You really have to understand

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the centralization of culture in Mexico at that

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time. In the 1940s and 50s, Mexico City was the

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absolute center of the Spanish -speaking entertainment

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world. It was basically Hollywood, Nashville

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and Broadway all stacked on top of each other.

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Wow. So staying in Chihuahua just wasn't an option

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if you actually wanted to be a star. Exactly.

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If you stayed in the provinces, you know, you

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were a local curiosity. If you went to the capital,

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you were entering the golden age of Mexican cinema

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and music. It was a high stakes environment where

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thousands of people were trying to do exactly

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what he was doing. And he didn't just change

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his location. He changed his identity. He drops

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Montaño and becomes Jose Venegas. El Bronco.

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Yes. Let's unpack that name for a second. El

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Bronco. It is a fascinating choice of branding,

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really. To me, it sounds aggressive. It sounds

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like a fighter, like someone you definitely do

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not want to spill a drink on at a bar. It does,

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but there is some nuance there, too. In Spanish,

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Bronco often refers to a horse that hasn't been

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broken. Oh, interesting. Yeah, it implies something

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wild, rough, untamed. But it's also used to describe

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a person who is gruff or unpolished. So he wasn't

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trying to be the Prince Charming type at all.

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He wasn't the polished gentleman in the tuxedo.

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Definitely not. And that aligns perfectly with

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the genre of music he was singing. He was a ranchera

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singer. Can you define ranchera for us? I think

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people might have a vague idea. Maybe they just

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think of mariachi bands. But what is the emotional

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core of it? Think of ranchera as the Mexican

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equivalent of the blues or really old school

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country music. Oh, OK. It's rural. It's working

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class and it is incredibly emotional. It deals

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with love, patriotism and nature, but usually

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from a perspective of dramatic suffering or machismo.

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So calling yourself El Bronco in that specific

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world is a signal. It says, I am raw. I'm authentic.

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I haven't been polished by the big city. Precisely.

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He was the guy with the dust still on his boots.

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He was selling an image of toughness that was

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very appealing to audiences at the time. Let's

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look at the evidence of that persona. The source

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lists his discography, and the album is self

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-titled El Bronco. And the track list is, well,

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it's not exactly party music. No, it is heavy

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stuff. I'm looking at these titles. There's Flor

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Silvestre, which means wildflower, and Paloma

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Sin Nido. Dove without a nest. That is a very

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specific lonely image. A dove without a nest.

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It's a classic trope of the genre, honestly.

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The bird that has nowhere to land. It signifies

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wandering, a lack of belonging, a sort of existential

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homelessness. It's really about being adrift

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in the world. Man. And then you have track nine,

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sufrendo a sola. Suffering alone. I mean, you

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can just picture the scene, the spotlight, the

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tequila bottle, the pure anguish. It's very dramatic.

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It's performative suffering, though. In Ranchera,

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the ability to express deep pain is a virtue.

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If you can sing about suffering alone and actually

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make the audience feel it, you're a star. Because

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it validates the listener's own struggles. Right,

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right. Well, my favorite title on this list,

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and I actually start to look up the cultural

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context for this because I just love the phrasing

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so much, is track number two, No Soy Monadita

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de Oro. Ah, yes. I am not a gold coin. It sounds

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so strange in English. I am not a gold coin.

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Like, obviously, you aren't a coin. You're a

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human man. But the full idiom is I am not a gold

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coin to be liked by everyone. That's correct.

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It is a defiant statement of self -worth. Think

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about it. Everyone likes a gold coin. A gold

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coin is universally welcome. No one refuses it.

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Yeah, that makes sense. By saying you aren't

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one, you're saying I am who I am. Take it or

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leave it. I am not here to please you. That fits

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the El Bronco nickname so perfectly. It's almost

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punk rock. It's basically saying, I don't care

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about your approval. It does suggest a strong

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rebellious streak. And honestly, it might give

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us a clue as to why his career ended the way

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it did. This wasn't a guy who was willing to

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bend the knee or play nice just to get ahead

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in the industry. We will definitely get to that

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career -ending explosion in a minute. But we

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have to talk about his film career first. Because

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if you think his music sounds serious and brooding,

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his movie choices are, well, Chaotic? Eclectic

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is a polite word for it, but chaotic is probably

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more accurate. The timeline starts in 1951 with

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a film called Si Usted No Puede, Yo Si. If you

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can't, I can. Again, the confidence. It matches

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the Abbotten, not a gold coin energy perfectly.

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Totally. And he works consistently through the

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50s. But I want to zero in on 1956. This year

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just seems to be a microcosm of pop culture at

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the time. First, He's in Dos Novias para un Torero.

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Two Girlfriends for a Bullfighter. Which sounds

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like a standard romantic comedy setup. Probably

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a lot of misunderstanding, slamming doors, that

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sort of thing. But then in that exact same year,

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he stars in Los Platillos Voladores. The Flying

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Saucers. Oh, Bronco versus the Aliens. I desperately

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need to see this movie. It is a wonderful example

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of how the Mexican film industry operated back

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then. They were incredibly responsive to global

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trends. In the mid -50s, you know, the U .S.

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was obsessed with Roswell, UFO. and sci -fi.

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Right, the whole atomic age thing. Exactly. So

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Mexican cinema said, okay, let's do that, but

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let's put our cowboys and ranchera singers right

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in the middle of it. It sounds ridiculous now,

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but was this considered like a B -movie thing

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back then, or was this mainstream? No, it was

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mainstream popular entertainment. It wasn't high

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art, sure, but it wasn't hidden away either.

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These were big crowd pleasers. The fact that

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Venegas was in this movie means he was viable.

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He was part of the machine. He was trusted to

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carry a role in a trend -chasing film. He was

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also in Kalindo Cha -Cha -Cha in 1955. Right.

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So he could do the cowboy thing, the sci -fi

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comedy thing, and the dance musical thing. He

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was a working actor in a booming industry. He

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actually had range. And the source says his best

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-known role came a decade later, in 1966, playing

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a character named Epicmenu Zuniga in La Valentina.

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So if you look at the data points, you see a

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clear trajectory, a 1951 start. Busy through

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the 50s. A big role in 66. By all accounts, this

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is a success story. Small town kid makes it into

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the big city. He's actually doing it. And then

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the record scratches. The source material takes

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a very dark turn here. It's one sentence. One

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single sentence that completely pivots the entire

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narrative of this guy's life. It says his career

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continued until an alleged confrontation with

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Pedro Infante stooped his career. There is a

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typo in the original Wikipedia text there. Stooped

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instead of stopped. But the message is violent.

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His career hit a brick wall. We need to provide

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some context here for you listening. If you didn't

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grow up in Mexico, you might not know who Pedro

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Infante is. Is this like getting into a fight

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with, say, Frank Sinatra? Sinatra is a good comparison,

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but even that might be underselling it a little.

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Pedro Infante was the Elvis, the Sinatra, and

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the James Dean of Mexico combined. Wow. He was

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known as the idol of Guamucho. He wasn't just

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a celebrity. He was the national avatar of Mexican

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masculinity and charm. He could do no wrong.

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So if you are Jose Venegas, if you are El Bronco,

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the guy who says I am not a gold coin and you

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get into a confrontation with that guy. You are

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fighting God, essentially. In the studio system

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of that era, power was extremely concentrated.

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If Infante didn't like you or if you disrespected

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him, the doors would simply close. Producers

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wouldn't touch you. Directors wouldn't cast you.

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But here is where this deep dive gets tricky.

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I was looking at the dates and something just

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doesn't add up. The source says this confrontation

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stopped his career. But when did Pedro Infante

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actually die? Pedro Infante died in a tragic

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plane crash in April 1957. It was a massive national

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tragedy. The whole country went into deep mourning.

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Okay, so Infante dies in 57. But Venegas' best

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-known role in La Valentina is listed as 1966.

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That is nine years later. It is a glaring discrepancy,

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isn't it? How do we resolve this? How can a fight

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with a man who has been dead for nine years stop

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your career? There are a few possibilities, and

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this is where we have to read between the lines

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of a very fragmented history. Possibility one

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is that the confrontation happened in the mid

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-50s, maybe around 1956. Venegas was blacklisted,

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but La Valentina was a project that was either

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filmed much earlier and released later, or he

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managed to scrape by with one last roll before

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the industry fully shut him out. That's possible.

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I mean, movies sit on shelves sometimes. Or maybe

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he had an ironclad contract they couldn't break

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until 66. Right. Possibility two is that the

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confrontation wasn't just a physical fight that

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happened once and was over. Maybe it was a longstanding

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feud. Oh, like bad blood. Yes. Yeah. Even after

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Infante died, his producers, his friends, the

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studio heads, they remained fiercely loyal to

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his memory. If you were the guy who insulted

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the late, great Pedro Infante, you're still an

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outcast. That feels very plausible. The gold

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coin attitude again. If Venegas refused to mourn

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or refused to apologize even after Infante was

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gone, he would be a total pariah. Exactly. Infante's

00:11:57.200 --> 00:11:59.379
death essentially sainthooded him. You don't

00:11:59.379 --> 00:12:01.279
speak ill of the dead, especially when the dead

00:12:01.279 --> 00:12:03.919
is the national idol. If El Bronco kept being

00:12:03.919 --> 00:12:05.980
Bronco about it, he would have been ostracized.

00:12:06.159 --> 00:12:08.019
And I guess possibility three is that the Wikipedia

00:12:08.019 --> 00:12:10.460
page is just wrong. Which brings us back to the

00:12:10.460 --> 00:12:13.019
reliability of our single source. Right. We are

00:12:13.019 --> 00:12:15.379
basing this entire analysis on a text that is

00:12:15.379 --> 00:12:18.019
actively flagged for unclear notability. It is

00:12:18.019 --> 00:12:20.139
entirely possible that the person who wrote this

00:12:20.139 --> 00:12:22.840
conflated rumors, got the dates completely wrong,

00:12:23.000 --> 00:12:25.299
or is just repeating a family legend that isn't

00:12:25.299 --> 00:12:27.440
historically accurate at all. But even if the

00:12:27.440 --> 00:12:30.659
dates are fuzzy, the core narrative is what survives.

00:12:31.000 --> 00:12:33.799
The story being told is that El Bronco was too

00:12:33.799 --> 00:12:36.019
wild for the system. He clashed with the king

00:12:36.019 --> 00:12:38.700
and he lost. It's so frustrating that the source

00:12:38.700 --> 00:12:41.240
just says alleged confrontation and gives zero

00:12:41.240 --> 00:12:45.059
details. Was it over a woman? A song? A parking

00:12:45.059 --> 00:12:47.720
spot? We have no idea. We don't. And that void

00:12:47.720 --> 00:12:51.179
is exactly where history disappears. If no one

00:12:51.179 --> 00:12:54.019
wrote it down in a newspaper in 1956 and the

00:12:54.019 --> 00:12:56.340
people in the room are dead, that truth is just

00:12:56.340 --> 00:12:58.919
gone. It doesn't exist anymore. Which brings

00:12:58.919 --> 00:13:01.899
us to the final and I think most important part

00:13:01.899 --> 00:13:04.620
of this deep dive, the struggle for existence.

00:13:04.820 --> 00:13:06.740
We aren't just talking about his career ending

00:13:06.740 --> 00:13:08.779
in the 60s. We are talking about his memory ending

00:13:08.779 --> 00:13:10.879
right now. Yes. Let's go back to those warning

00:13:10.879 --> 00:13:13.559
banners at the top of the page. Article has multiple

00:13:13.559 --> 00:13:16.039
issues. To a Wikipedia editor, those banners

00:13:16.039 --> 00:13:18.460
are just standard quality control. But to the

00:13:18.460 --> 00:13:20.720
legacy of Jose Venegas, they are basically a

00:13:20.720 --> 00:13:23.259
death threat. They really are. Wikipedia has

00:13:23.259 --> 00:13:26.320
a core policy called notability. To have a page,

00:13:26.379 --> 00:13:28.559
you must have significant coverage in reliable

00:13:28.559 --> 00:13:30.779
secondary sources. And what does our source list

00:13:30.779 --> 00:13:33.620
for references? That's the problem. It lists

00:13:33.620 --> 00:13:36.840
IMDB, which is just a user -generated database,

00:13:36.960 --> 00:13:39.919
not a biography, and one single link to an article

00:13:39.919 --> 00:13:41.759
about the firmament of Chihuahuan popular song.

00:13:42.190 --> 00:13:44.629
That's it. That is the only thread holding him

00:13:44.629 --> 00:13:47.769
to the digital world. So because he was famous

00:13:47.769 --> 00:13:50.509
in the 1950s in Mexico, maybe the magazines from

00:13:50.509 --> 00:13:52.590
that era just haven't been digitized yet, or

00:13:52.590 --> 00:13:54.629
the newspapers are rotting in a basement somewhere

00:13:54.629 --> 00:13:57.190
in Chihuahua, he's not notable. According to

00:13:57.190 --> 00:13:59.769
the algorithm of history we use today, no, he

00:13:59.769 --> 00:14:03.169
isn't. And the warning explicitly says, if notability

00:14:03.169 --> 00:14:05.769
cannot be shown, the article is likely to be

00:14:05.769 --> 00:14:08.590
merged, redirected. Or deleted. Deleted. If you

00:14:08.590 --> 00:14:12.330
hit delete on this page, for 99 .9 % of the human

00:14:12.330 --> 00:14:15.529
population, Jose Venegas never existed. That

00:14:15.529 --> 00:14:17.549
is genuinely terrifying. It's Orwellian. It's

00:14:17.549 --> 00:14:18.789
like Back to the Future where the guy starts

00:14:18.789 --> 00:14:20.549
fading out of the photograph. It highlights a

00:14:20.549 --> 00:14:23.389
major flaw in how we preserve culture. History

00:14:23.389 --> 00:14:26.210
is written by the winners, yes. But in the digital

00:14:26.210 --> 00:14:29.769
age, history is written by the documented. If

00:14:29.769 --> 00:14:32.370
you were a Bronco, a supporting player, a working

00:14:32.370 --> 00:14:34.389
class singer, a guy who didn't have a dedicated

00:14:34.389 --> 00:14:37.129
biographer, you're incredibly vulnerable to being

00:14:37.129 --> 00:14:39.490
erased. It makes you wonder how much we've already

00:14:39.490 --> 00:14:43.049
lost. How many El Broncos were there in the 1920s

00:14:43.049 --> 00:14:46.230
or the 1890s who just evaporated? Thousands.

00:14:46.909 --> 00:14:49.710
Maybe millions. Culture isn't just the peaks.

00:14:49.909 --> 00:14:52.090
You can't understand the Himalayas by only looking

00:14:52.090 --> 00:14:54.370
at the tip of Mount Everest. To understand the

00:14:54.370 --> 00:14:56.850
golden age of Mexican cinema, you need Pedro

00:14:56.850 --> 00:15:00.769
Infante, yes. But you also need... The guys fighting

00:15:00.769 --> 00:15:03.090
the aliens. You need the guys singing about suffering

00:15:03.090 --> 00:15:06.090
alone. They are the texture of the world. They

00:15:06.090 --> 00:15:08.929
are the soil that the stars grow out of. So in

00:15:08.929 --> 00:15:11.169
a weird way, us sitting here talking about this

00:15:11.169 --> 00:15:14.110
today, this is an act of preservation? I'd like

00:15:14.110 --> 00:15:16.990
to think so. Oh. We are witnessing him. We are

00:15:16.990 --> 00:15:19.149
acknowledging that he was here. We are putting

00:15:19.149 --> 00:15:21.629
his name back into the audio record. So let's

00:15:21.629 --> 00:15:23.990
recap the life of Jose Albranco Venegas just

00:15:23.990 --> 00:15:26.210
to cement it one last time for everyone listening.

00:15:26.350 --> 00:15:28.899
Born in Chihuahua. A classic striver. Moved to

00:15:28.899 --> 00:15:31.100
the big city, reinvented himself as the wild

00:15:31.100 --> 00:15:33.779
one. Recorded songs that actively rejected the

00:15:33.779 --> 00:15:36.720
need to be liked. I am not a gold coin. Acted

00:15:36.720 --> 00:15:38.740
in over a decade of films ranging from standard

00:15:38.740 --> 00:15:41.700
musicals to sci -fi comedies about flying saucers.

00:15:41.860 --> 00:15:45.080
And then, allegedly... stood toe to toe with

00:15:45.080 --> 00:15:47.840
the biggest legend in Mexico, Pedro Infante,

00:15:48.019 --> 00:15:50.679
and paid the ultimate professional price for

00:15:50.679 --> 00:15:53.179
it. And finally, today, he is fighting a battle

00:15:53.179 --> 00:15:55.919
against the delete button. It is a dramatic arc

00:15:55.919 --> 00:15:59.139
worthy of a movie itself. It really is. You know,

00:15:59.159 --> 00:16:01.120
we started this by talking about how fragile

00:16:01.120 --> 00:16:03.519
fame is, but I think the takeaway for me isn't

00:16:03.519 --> 00:16:05.159
just about famous people. It's about the people

00:16:05.159 --> 00:16:07.830
around us right now. What do you mean by that?

00:16:07.929 --> 00:16:10.110
Well, if a guy who is in movies and released

00:16:10.110 --> 00:16:12.549
full albums can be on the verge of being completely

00:16:12.549 --> 00:16:14.590
deleted, what about our neighbors? What about

00:16:14.590 --> 00:16:16.850
our grandparents? We assume that because we have

00:16:16.850 --> 00:16:19.870
iPhones, everything is saved. But the actual

00:16:19.870 --> 00:16:22.850
stories, the context, that isn't saved automatically.

00:16:23.210 --> 00:16:25.730
That's a great point. The data is saved. The

00:16:25.730 --> 00:16:28.750
photos are in the cloud. But the story of why

00:16:28.750 --> 00:16:31.629
that fight happened, or why they chose to leave

00:16:31.629 --> 00:16:33.970
their hometown in the first place, that is only

00:16:33.970 --> 00:16:36.409
saved if someone actually tells it. So here is

00:16:36.409 --> 00:16:38.549
my challenge to you listening. Don't let the

00:16:38.549 --> 00:16:41.009
Broncos in your life get deleted. There is probably

00:16:41.009 --> 00:16:44.029
someone you know, an uncle, a co -worker, a neighbor,

00:16:44.149 --> 00:16:47.470
who has a story as wild as fighting aliens or

00:16:47.470 --> 00:16:49.629
feuding with a superstar. But they just haven't

00:16:49.629 --> 00:16:52.149
written it down. Exactly. Ask them. Record it.

00:16:52.309 --> 00:16:54.789
Because if you don't, the notability guidelines

00:16:54.789 --> 00:16:57.009
of the universe might just wipe it out entirely.

00:16:57.330 --> 00:16:59.149
And we will be left with a history that is only

00:16:59.149 --> 00:17:01.929
made of gold coins. And honestly, that would

00:17:01.929 --> 00:17:04.269
be a very boring history. I completely agree.

00:17:04.529 --> 00:17:06.869
The scratches and the dents are where the real

00:17:06.869 --> 00:17:09.029
character is. Thanks for helping us dig this

00:17:09.029 --> 00:17:11.690
one up today. My pleasure. And to Jose Fenegas,

00:17:11.769 --> 00:17:15.549
wherever you are, we see you. You're notable

00:17:15.549 --> 00:17:17.849
to us. Thanks for joining us on this deep dive,

00:17:17.930 --> 00:17:19.279
everyone. See you next time.
