WEBVTT

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Okay, so I want you to picture a building in

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your mind, but I don't want you to picture, you

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know, a sleek skyscraper or a cozy little cottage.

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I want you to imagine a massive hulking structure.

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Oh, yeah. Made entirely of raw concrete and glass.

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It is snark. It's very mid -century modern. It

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has that look. Right. It's that heavy, imposing

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look that architects in the 1960s just absolutely

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loved. But I feel like everyone else found it

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just a little bit unsettling. Yeah, it's a very

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specific vibe, isn't it? It's that architecture

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that basically screams authority, but then whispered

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right underneath that is the phrase, secrets

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are kept here. Exactly. Yes. Now, if you are

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a fan of 80s nostalgia or maybe just sci -fi

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horror in general, you probably know this exact

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building intimately. You definitely do. You might

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even feel a little chill running down your spine

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just thinking about it, even if you have literally

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never set foot in the state of Georgia. Right.

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Because for millions of people watching Netflix,

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this isn't just an old building. This is the

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Hawkins National Laboratory. The one and only.

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This is where Eleven was kept. Yeah. This is

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where the Upside Down was breached in Stranger

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Things. It really is iconic. But, and I guess

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this is... why we are here today, it is not actually

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in Hawkins, Indiana. No. And it definitely wasn't

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built to house secret government experiments

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or interdimensional monsters. Right, right. So

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today we are doing a deep dive into the real

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world location behind that famous facade, the

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Georgia Mental Health Institute. And let me tell

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you, the reality of this place is just a weird

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mix of Gilded Age wealth, some really ambitious

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medical history, and honestly, some serious real

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estate maneuvering. It's fascinating. It really

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is a perfect case study in the life cycle of

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a single piece of infrastructure. We're going

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to track this one specific plot of land from

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being the home of a Coca -Cola heir to a state

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-run psychiatric facility to a Hollywood set,

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and finally to its current state, which is facing

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imminent demolition. It's a wild ride. And just

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to set the table, we've pulled facts directly

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from the historical records and the main Wikipedia

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entry regarding the GMHI. Just to keep us grounded.

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Exactly. Separate the TV fiction from the actual

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Atlanta reality. So let's start at the beginning,

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or I guess before the beginning. Yeah, the prehistory

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of the site. Because before it was this creepy

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hospital, this land was actually really fancy.

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Oh, extremely fancy, yeah. To understand the

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Institute, you first have to understand the ground

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it sits on. Right. We are in Druid Hills, Atlanta,

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which is a very historic, very affluent neighborhood.

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And specifically, we are talking about the grounds

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of the Briarcliff Estate. And when you say estate,

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I mean you're talking old money. Big money. Yeah,

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the land wasn't originally a hospital at all.

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It was the private residence of Asa G. Candler

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Jr. Okay, Candler. That name rings a bell. Are

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we talking about the Coca -Cola candlers? The

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very same. His father was the one who founded

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the Coca -Cola company. Wow. So Asa Jr., who

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was often called Buddy, he builds this massive,

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sprawling estate. And what's really fascinating

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is that the Mental Health Institute, the concrete

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building we all know from TV, was eventually

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built right there on the grounds of his estate.

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That is such a strange juxtaposition to me. It

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is. You've got the soda empire fortune, all that

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glitz, and then decades later, it becomes a state

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mental health failure. And the mansion itself,

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the actual Briarcliff house, is still there.

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Really? Yeah, it sits right next door to the

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hospital building. Oh, wow. That proximity actually

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becomes super important later when we talk about

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film locations because a lot of productions end

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up using both. But originally this was just a

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wealthy family's home and their garden. Well,

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I read somewhere that this wasn't just your standard

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mansion with like a nice lawn and some hedges.

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Didn't he have a zoo? He did. Yeah, this is that

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classic eccentric part of the Gilded Age. Candler

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Jr. had a private zoo on the grounds. A zoo?

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We're talking elephants. Four lions. You're kidding.

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A leopard. Baboons. Oh my gosh. He even had a

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huge swimming pool that was open to the public

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for a fee. Wait, elephants? Just in a residential

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neighborhood in Atlanta? I mean, different time.

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I guess so. But it paints a picture, doesn't

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it? It was a spectacle. It was a place of high

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society and strange curiosities. But, you know,

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eventually... The Candler era ends. Right, nothing

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lasts forever. The family sells the estate, and

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eventually the state of Georgia acquires the

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land. Okay, so we fast forward a bit. The state

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steps in. When does the actual Hawkins Lab building

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show up? Because looking at the photos, that

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concrete block is definitely not from the 1920s.

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No, no. The Georgia Mental Health Institute,

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or the GMHI, officially opened its doors in 1965.

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Okay. And we really need to talk about the look

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of it because that's what made it so famous later

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on. Right. This was built at the absolute peak

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of an architectural style called brutalism. Right.

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I've heard that term thrown around a lot, usually

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as an insult. Like, oh, that building is brutal.

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Yeah, people think it means cruel or harsh, but

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it's actually technical. term. It's derived from

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the French phrase, baton brut. Which means? It

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just means raw concrete. Oh, interesting. It

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wasn't meant to be brutal at all. It was meant

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to be honest. The whole philosophy was, show

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the materials. Don't hide the structure behind

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plaster or paint. It was supposed to project

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strength, permanence, and stability. Which I

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suppose makes total sense for a government institution.

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You want it to look like it's going to last a

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thousand years. Exactly. But you have to admit

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there's a psychological effect there, too. Oh,

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for sure. These buildings can feel very fortress

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-like. Impenetrable. Which works great if you're

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building a secure facility, but maybe slightly

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less so for a place of healing. Yeah, because

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structurally, it's a fortress. But functionally,

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what was actually happening inside was at an

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asylum. Because when I hear mental health institute,

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In the context of the 1960s, my mind naturally

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goes to some pretty dark places. Sure, and that's

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a common misconception. But it was actually much

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more sophisticated than those old school asylums.

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It was a joint development between Emory University

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and the state of Georgia. Ah, okay. That's a

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critical distinction. Very much so. It wasn't

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just a warehouse for the mentally ill. It was

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primarily a teaching hospital. And Emory is a

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massive, massive name in medicine. Precisely.

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And that partnership really defined how the whole

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place operated. Emory doctors were the ones providing

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a lot of the mental health services. OK. You

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had residents and fellows, you know, doctors

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in training doing their psychiatry rotations

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right there in the building. So unlike the show

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where it's just secret government experiments

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in the basement, this was actually a place of

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education and learning. It was. In fact, Emory

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even based its pediatric. psychiatric outpatient

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programs there. Pediatric? So kids? Kids, yeah.

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So you had families coming in and out every day,

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getting care for their children. It was very

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much a functional, public -facing institution.

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I do have to ask, though, because the vibe of

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the building is just so clinical and so intense,

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was there any actual research going on? Or is

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the lab part just a complete movie invention?

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No, there was real research happening. But again,

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think more along the lines of academic rigor,

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not... you know, psychic children moving things

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with their minds. Right, right. Less telekinesis,

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more clipboards. Exactly. At one point, they

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had 10 faculty scientists conducting about 18

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specific research studies. What were they actually

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studying? Well, they were focused on mental health

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naturally, but also the brain itself and central

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nervous system diseases. Okay, wait. Central

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nervous system diseases and brain research. Yeah.

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I can totally see how a screenwriter looks at

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that resume and goes, oh yeah, we can twist this

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into something spooky. Oh, absolutely. It's really

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not a huge leap for fiction. If you have a facility

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studying the brain and it's housed inside a giant

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concrete bunker, the story practically writes

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itself. It really does. But in reality, this

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was just a massive legitimate operation. At the

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time it closed, the facility had 141 beds. Wow.

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That is not small. And it had an operating budget

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of $24 .5 million. $24 .5 million. That is a

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lot of money flowing through one building. A

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huge amount. So if it was that big and it was

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backed by both the state and a major university

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like Emory, why did it stop? Did something go

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wrong? Was there a scandal? Nothing that dramatic,

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unfortunately. It wasn't a scandal. It was just

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economics paired with a major shift in medical

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philosophy. This is where we have to talk about

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deinstitutionalization. Deinstitutionalization.

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Okay, let's unpack that because it sounds like

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a textbook buzzword, but I know it had huge real

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-world consequences. It really did. For a very

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long time, the standard model for treating severe

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mental illness was to put people in large centralized

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hospitals. Like the GMHI. Exactly, giant institutions.

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But starting in the 60s and then really accelerating

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through the 80s and 90s, the thinking in the

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medical community changed. the new model became

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community -based care. So actively moving away

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from the whole fortress on the hill model. That's

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it. The idea was that patients generally do much

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better if they are treated in their own communities.

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Makes sense. You know, in smaller group homes

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or via outpatient clinics, rather than being

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completely isolated from society. So by the late

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90s, the Georgia Department of Human Resources

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took a really hard look at their books. Because

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they were spending $24 .5 million to run this

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one single facility. Right. And they proposed

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closing it. The strategy was to move the remaining

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patients to other nearby hospitals and then redirect

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that massive $24 .5 million budget. directly

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into community mental health services. Which,

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I mean, in theory sounds like a much more efficient

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use of funds. You spread the care out where it's

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needed rather than keeping it locked up in this

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one giant expensive location. That was the logic

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driving the decision. So ultimately in 1997,

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the Georgia Mental Health Institute officially

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closed its doors. And this is where the real

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estate maneuvering comes in, right? Oh, yeah.

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Because 42 acres in Druid Hills. That is prime,

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prime land. It's incredibly valuable real estate.

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It's near downtown Atlanta. It's near Emory's

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main campus. And this is exactly where Emory

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University comes back into the picture. Okay.

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After the state closed the facility in 97, Emory

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stepped up and bought the entire campus. I am

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almost afraid to ask how much they paid for it.

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You should be. They paid $2 .9 million. Wait,

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2 .9? No, 2 .9 million. For 42 acres in Atlanta,

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that's basically theft. It's a steal. It was

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an incredible deal. $2 .9 million for the land

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and all 17 buildings on the campus. Wow. I mean,

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I know real estate was cheaper in the 90s, but

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that feels like they bought it for parts. To

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be fair to them, they were also buying a massive

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liability. That's true. These old institutional

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buildings, especially concrete ones, are incredibly

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expensive to maintain or retrofit. But yes, even

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with that, the price tag was shockingly low.

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Okay, so Emory gets the deal of the century.

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What was the plan? Did they want to turn it into

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dorms? A massive library? They have really big

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dreams. They pitched something called the EmTech

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Biosciences Center. Fancy. The goal was to turn

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the entire property into this cutting -edge biotechnology

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research and business development hub. That sounds

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very futuristic. It does. Unofficially, everyone

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just started calling the campus Emory West. Emory

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West, okay. They were looking at either renovating

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those 17 existing buildings or just knocking

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them all down and building brand new ones. They

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really wanted to expand the university's... footprint

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significantly. I'm guessing that didn't happen.

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Because if it had, we wouldn't have had Stranger

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Things filming there in an abandoned building

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decades later. UKIP did the dots perfectly. The

00:11:47.860 --> 00:11:50.899
plan hit a major snag. And it was pretty simple.

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The faculty didn't want to move. Really? A multi

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-million dollar biotech hub project died because

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of office politics. It often does. The researchers

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expressed a very strong desire to stay on the

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main campus. Wow. They just didn't want to be

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isolated over at Emory West, away from the main

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hustle and bustle of the university life. So

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because of that pushback, the plans for this

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grand redevelopment completely stalled. So they

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just kept the land. They kept the land. Obviously,

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it was too valuable. Yeah. But the buildings

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just sat there. And that stalling, that basically

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created the perfect conditions for its next life.

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Yes. Absolute limbo. The building sits there.

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It's empty. It's creepy. It's got that incredibly

00:12:32.519 --> 00:12:35.840
specific architectural look. And then Hollywood

00:12:35.840 --> 00:12:38.679
comes knocking. Enter the location scouts. You

00:12:38.679 --> 00:12:40.379
have to remember, around this time, Georgia is

00:12:40.379 --> 00:12:42.139
starting to offer very aggressive tax incentives

00:12:42.139 --> 00:12:44.679
for filming. Right. The Georgia Peach logo at

00:12:44.679 --> 00:12:47.480
the end of every credit roll. Exactly. So suddenly

00:12:47.480 --> 00:12:49.860
all these massive productions are flooding into

00:12:49.860 --> 00:12:52.340
Atlanta and they desperately need locations.

00:12:52.720 --> 00:12:56.840
And here sits a massive, empty, incredibly atmospheric

00:12:56.840 --> 00:12:59.659
government facility. It was a goldmine for them.

00:12:59.759 --> 00:13:02.200
And it is kind of hilarious that this place,

00:13:02.279 --> 00:13:04.519
which was originally built for healing and pediatric

00:13:04.519 --> 00:13:08.259
research, is now globally famous as a place of

00:13:08.259 --> 00:13:18.250
absolute terror. pediatric psychiatric facility.

00:13:18.509 --> 00:13:22.769
Yeah. A place of care became the global visual

00:13:22.769 --> 00:13:26.110
shorthand for government conspiracy and supernatural

00:13:26.110 --> 00:13:28.830
danger. And it creates this weird loop where

00:13:28.830 --> 00:13:31.210
the fiction kind of overtakes the reality. Oh,

00:13:31.250 --> 00:13:32.950
totally. Most people will never know about the

00:13:32.950 --> 00:13:35.090
pediatric care or the community funding issues.

00:13:35.149 --> 00:13:37.250
They just point at the screen and go, hey, that's

00:13:37.250 --> 00:13:39.490
where the Demogorgon is. And it's not just Stranger

00:13:39.490 --> 00:13:41.580
Things, right? Yeah. Because once I started looking

00:13:41.580 --> 00:13:43.759
into this for our deep dive, I realized I've

00:13:43.759 --> 00:13:45.679
seen this building everywhere. Oh, it's everywhere.

00:13:45.980 --> 00:13:47.799
It's like the Wilhelm scream of buildings. Once

00:13:47.799 --> 00:13:49.480
you recognize it, you just see it in everything.

00:13:49.740 --> 00:13:52.940
It really became a go -to spot for Georgia productions.

00:13:53.139 --> 00:13:56.419
If a script says creepy institution, you just

00:13:56.419 --> 00:13:58.919
go book the GMHI. Let's run down the list of

00:13:58.919 --> 00:14:00.899
what film there, because it is surprisingly long.

00:14:00.980 --> 00:14:03.700
What else was shot there? Well, sticking with

00:14:03.700 --> 00:14:07.840
the horror theme, the 2017 movie rings from the

00:14:07.840 --> 00:14:10.580
Ring franchise. Right. That film there. Naturally.

00:14:10.620 --> 00:14:12.639
If you need a spooky hospital where bad things

00:14:12.639 --> 00:14:14.879
happen, that's your spot. Then you have something

00:14:14.879 --> 00:14:17.539
more recent and gritty. Alex Garland's film,

00:14:17.720 --> 00:14:20.539
Civil War. oh really i actually didn't catch

00:14:20.539 --> 00:14:23.559
that that movie had such a specific dystopian

00:14:23.559 --> 00:14:27.139
look to it yes there is a major scene featuring

00:14:27.139 --> 00:14:30.179
a fight between militia men and loyalists that

00:14:30.179 --> 00:14:32.679
entire shootout happens at the institute oh wow

00:14:32.679 --> 00:14:35.639
the concrete pillars and the layout just make

00:14:35.639 --> 00:14:38.200
for a very intense tactical environment that

00:14:38.200 --> 00:14:40.759
fits the brutalist architecture perfectly it

00:14:40.759 --> 00:14:43.009
feels exactly like a bunker Then there's a sci

00:14:43.009 --> 00:14:46.230
-fi film called Elevation from 2024. They used

00:14:46.230 --> 00:14:48.830
it for an exterior shot of a hospital. Just a

00:14:48.830 --> 00:14:50.990
quick establishing shot, but there it is again.

00:14:51.190 --> 00:14:53.950
It really is getting typecast. It's either creepy

00:14:53.950 --> 00:14:57.450
hospital or... Regular hospital where things

00:14:57.450 --> 00:14:59.230
are about to go terribly wrong. Pretty much.

00:14:59.250 --> 00:15:02.570
And then you have the TV shows, the Vampire Diaries

00:15:02.570 --> 00:15:06.590
filmed there. Nice. And DC's Doom Patrol. Now,

00:15:06.649 --> 00:15:08.230
Doom Patrol, that's interesting because they

00:15:08.230 --> 00:15:10.490
use the mansion, right? Not just the hospital.

00:15:10.669 --> 00:15:12.629
Exactly. Remember we mentioned the Briarcliff

00:15:12.629 --> 00:15:14.269
Mansion is right next to it. Yeah, the one with

00:15:14.269 --> 00:15:16.870
the zoo. Right. Doom Patrol uses the Briarcliff

00:15:16.870 --> 00:15:19.850
as a key location. They show the facade all the

00:15:19.850 --> 00:15:21.929
time and shot scenes right in front of it. That

00:15:21.929 --> 00:15:25.320
is so convenient. It is. So you have these productions

00:15:25.320 --> 00:15:29.200
using the 1920s mansion and the 1960s hospital,

00:15:29.500 --> 00:15:32.639
sometimes simultaneously on the same plot of

00:15:32.639 --> 00:15:35.139
land. It's basically a backlot that wasn't actually

00:15:35.139 --> 00:15:37.539
built to be a backlot. You can film a period

00:15:37.539 --> 00:15:39.840
piece and a sci -fi thriller without ever moving

00:15:39.840 --> 00:15:42.850
the catering trucks. There is even an indie movie

00:15:42.850 --> 00:15:46.250
called Background Action by Evan Skolnick. It's

00:15:46.250 --> 00:15:48.450
a comedy about a production assistant working

00:15:48.450 --> 00:15:52.070
on a superhero movie. The GMHI building was the

00:15:52.070 --> 00:15:54.649
sole filming location for the entire movie. They

00:15:54.649 --> 00:15:56.809
shot the whole thing there. That is fantastic.

00:15:57.330 --> 00:16:00.870
The building has honestly had a more active acting

00:16:00.870 --> 00:16:03.289
career in its retirement than when it was actually

00:16:03.289 --> 00:16:05.610
open for business. It's true. For about a decade

00:16:05.610 --> 00:16:07.750
or so, it was essentially a dedicated soundstage

00:16:07.750 --> 00:16:11.529
for institutional creepy. filled a niche. But

00:16:11.529 --> 00:16:15.070
as we know in real estate nothing stays in limbo

00:16:15.070 --> 00:16:18.350
forever. Never. Especially not 42 acres owned

00:16:18.350 --> 00:16:21.009
by a university in a booming city. No. The clock

00:16:21.009 --> 00:16:23.370
eventually runs out and for the Georgia Mental

00:16:23.370 --> 00:16:25.889
Health Institute that clock ran out in 2022.

00:16:26.429 --> 00:16:28.730
So what's the final verdict? The limbo is over.

00:16:29.230 --> 00:16:31.990
Emory University finally made a move. In 2022,

00:16:32.289 --> 00:16:35.250
they leased the property for 99 years to a private

00:16:35.250 --> 00:16:37.789
developer called Gallery Living. Gallery Living.

00:16:37.889 --> 00:16:40.350
That sounds decidedly not like a biotech lab.

00:16:40.549 --> 00:16:42.570
No, not at all. They're building a senior living

00:16:42.570 --> 00:16:45.009
community. A senior living community. So we are

00:16:45.009 --> 00:16:48.250
going from a psychiatric hospital for kids to

00:16:48.250 --> 00:16:51.649
a fake government monster lab to retirement homes.

00:16:51.830 --> 00:16:54.509
It's a massive pivot. But here is the consequence

00:16:54.509 --> 00:16:56.950
of that deal. Because they are building this

00:16:56.950 --> 00:16:59.690
sprawling new community, the developer plans

00:16:59.690 --> 00:17:02.850
to clear the slate, meaning demolition. All the

00:17:02.850 --> 00:17:05.329
former hospital buildings on the campus are slated

00:17:05.329 --> 00:17:09.009
to be torn down. Wow. So Hawkins Lab is literally

00:17:09.009 --> 00:17:11.470
going to be rubble. It will cease to exist in

00:17:11.470 --> 00:17:14.029
the physical world. The tunnels, the lobby, that

00:17:14.029 --> 00:17:17.150
distinctive front entrance, it's all going. That

00:17:17.150 --> 00:17:19.009
is actually kind of sad. I mean, I know it's

00:17:19.009 --> 00:17:21.809
just concrete and glass and it's been closed

00:17:21.809 --> 00:17:25.799
as a hospital for almost 30 years. It really

00:17:25.799 --> 00:17:28.880
feels like we are losing a legitimate pop culture.

00:17:29.840 --> 00:17:32.599
It is a landmark. But if you zoom out a bit,

00:17:32.720 --> 00:17:35.559
this is exactly what happens to these massive

00:17:35.559 --> 00:17:38.180
single purpose facilities. They are built for

00:17:38.180 --> 00:17:41.680
a very specific societal need, in this case,

00:17:41.700 --> 00:17:44.759
mid -century mental health care. And when that

00:17:44.759 --> 00:17:47.180
model of care changes, the building just becomes

00:17:47.180 --> 00:17:49.119
obsolete. It's like an architectural dinosaur.

00:17:49.299 --> 00:17:51.339
It couldn't adapt. Exactly. It sat there for

00:17:51.339 --> 00:17:53.299
decades because it was too expensive to fix up

00:17:53.299 --> 00:17:55.980
and too expensive to tear down. It existed in

00:17:55.980 --> 00:17:58.779
that weird gap between usefulness and land value.

00:17:59.019 --> 00:18:01.319
Right. But eventually the sheer value of the

00:18:01.319 --> 00:18:03.880
land outweighed the demolition costs. It's the

00:18:03.880 --> 00:18:06.519
circle of life, but for concrete. Precisely.

00:18:06.579 --> 00:18:10.279
It's the life cycle of infrastructure. From a

00:18:10.279 --> 00:18:13.180
Coke Air's private garden to a state institution

00:18:13.180 --> 00:18:17.460
to a bargain bin university purchase to a global

00:18:17.460 --> 00:18:21.460
television icon. And soon it'll be a quiet place

00:18:21.460 --> 00:18:24.140
for seniors to enjoy their golden years. You

00:18:24.140 --> 00:18:26.380
know, it really makes you think. When we watch

00:18:26.380 --> 00:18:29.079
Stranger Things in five or ten years, or rewatch

00:18:29.079 --> 00:18:31.359
Civil War, we are basically going to be looking

00:18:31.359 --> 00:18:33.579
at a ghost. We will be. The physical space will

00:18:33.579 --> 00:18:35.740
be totally gone. It raises a really interesting

00:18:35.740 --> 00:18:37.940
question for you listening right now. How much

00:18:37.940 --> 00:18:39.880
of our architectural history is currently being

00:18:39.880 --> 00:18:42.240
preserved only on film? That's a great point.

00:18:42.660 --> 00:18:45.480
We tend to think of buildings as permanent, standing

00:18:45.480 --> 00:18:48.940
forever. But in the digital age, the actual bricks

00:18:48.940 --> 00:18:51.940
and mortar might be long gone, while the MP4

00:18:51.940 --> 00:18:54.779
file lives on perfectly. That's a haunting thought.

00:18:55.240 --> 00:18:57.500
We are inadvertently creating a digital museum

00:18:57.500 --> 00:19:00.619
of lost places every single time we film a movie.

00:19:00.740 --> 00:19:03.240
The real Hawkins Lab might be slated for demolition,

00:19:03.240 --> 00:19:06.700
but the upside down is forever, I guess. Thanks

00:19:06.700 --> 00:19:08.700
for taking this deep dive with us into the strange

00:19:08.700 --> 00:19:11.039
winding history of the Georgia Mental Health

00:19:11.039 --> 00:19:13.119
Institute. It was a real pleasure. We'll catch

00:19:13.119 --> 00:19:13.680
you on the next one.
