WEBVTT

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OK, so I have to be completely honest with you

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right off the bat today. Oh. Yeah, no. Usually

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when we sit down to curate the stack for these

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deep dives, we're looking for a specific concept,

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right? Right, like a broad historical theme.

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Exactly. Something like the geopolitics of semiconductors

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or the history of sourdough. We look for the

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topic first and the people second. But today,

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today I admit I was initially hooked by the name.

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It is, I mean, it is a pretty spectacular name.

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It sounds like a creation from a writer's room.

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Exactly. It sounds like something out of a comic

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book, or maybe a created player in a video game,

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where you just max out all the stats. Keith and

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Zone Jones. Right. You hear that, and you think,

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OK, this is folklore. This is a tall tale from

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the playground. But the more we looked into the

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source material, the biographical records, the

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college archives, the legal documents, the more

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I realized that the nickname wasn't just branding.

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No, not at all. It was a statistical reality.

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It was a literal descriptor. We are talking about

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an athlete who, at his peak, was finding the

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end zone with a frequency that defied statistical

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probability. But I think if we just stop at the

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cool nickname, we miss the much darker, more

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complex story underneath all of that. Right.

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And that's really the mission for this deep dive.

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We aren't just here to read a highlight reel.

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We want to unpack the trajectory of a high performance

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athlete who bridged the gap between raw amateur

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talent and the brutal business realities of the

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NFL in the late 80s and early 90s. Yeah. And

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to do that. You know, we have to talk about speed.

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We do, and we need to be careful here, because

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I think in our modern era, we've become totally

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desensitized to speed. Oh, absolutely. We watch

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the NFL Combine on TV. We see a ticker flash,

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4 .28, and we just scroll past it on our phones

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while eating a sandwich. We have normalized the

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extraordinary. Don't you take it for granted.

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Completely. But we are discussing Keith Jones

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in 1985. We need to contextualize the physics

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of what he was actually doing. Well, the number

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in the stack, the official time is 4 .33 seconds.

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in the 40 -yard dash. Which is elite today. But

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in 1985 it was alien. You have to consider the

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surface and the timing technology of that era.

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In the mid -80s, we were often dealing with first

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-generation astroturf. Which is basically concrete

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painted green, right? Exactly. It was just a

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thin carpet over asphalt. And the timing systems

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didn't have the laser start precision we have

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today. So a 4 .33 on that surface, with that

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technology, it suggests a level of explosiveness

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that is almost difficult to quantify. And that

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time broke the University of Nebraska record

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held by Irving Fryer, who is a legend. in his

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own right, but this brings up the first major

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insight regarding athletic development that we

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pulls from the sources. We usually associate

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mass with force. In football, big hits mean big

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mass, but Jones was five foot nine, pouring at

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76 pounds. Very slight for the sport. Right,

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so biomechanically, how does a frame that slight

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generate that kind of propulsion? It really comes

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down to the power to weight ratio and fast twitch

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fiber composition, the sources from the Nebraska

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Strength and Conditioning Archives, which are

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legendary, by the way. Nebraska essentially invented

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modern football conditioning. Yeah, they were

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way ahead of their time. Yeah. They were. And

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those archives note that Jones wasn't a grinder.

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He was a sprinter. I mean, he won the big eight

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indoor 60 -yard dash in 6 .23 seconds. Wow. To

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do that, your muscles have to fire with an explosiveness

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that is almost entirely genetic. You can't teach

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that twitch. You can refine it, but you can't

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manufacture it in a weight room. So we have this

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character with a superhero name and superhero

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speed. But as we went through the archives specifically

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looking at the NFL transaction reports from the

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Rams the Browns the Cowboys a Completely different

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story started to emerge and much more sobering

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one exactly. It feels like there is this central

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tension running through his entire life. On one

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side, you have this Hall of Fame potential. I

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mean, people in the archives were constantly

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comparing him to Gale Sayers. Which, if you are

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from that area, is the highest praise you can

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possibly get. But on the other side, you have

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the absolute fragility of the human body and

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the severe lack of labor rights for players back

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then. And that's the core of it. We are going

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to look at how a player goes from being an untouchable

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icon in the Big Eight Conference to fighting

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for his literal paycheck in an arbitration hearing.

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It touches on injury management, the pre -salary

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cap era, and the Plan B free agency system. It's

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a story about resilience, sure, but it's really

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a story about what the game takes from you. Let's

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rewind to the beginning so we can see how this

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all built up. Omaha, Nebraska. Born in 1966.

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What do the biographical records tell us about

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the environment that produced this kind of speed?

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Well, the family dynamic is really important

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for understanding his psychological drive. He

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was the youngest of seven children. Seven kids.

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That is a loud house. It's a highly competitive

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house, and he was raised by a single mother.

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His father left in 1966. Right around the exact

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time Keith was born, so his mother was the absolute

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anchor of the family. When you are the youngest

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of seven, you are constantly fighting for resources,

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for attention, for physical space. You learn

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to be quick or you get crushed by your older

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siblings. And that desire to carve out his own

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path shows up really early. I found this part

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of his biography fascinating because it's essentially

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the first major fork in the road of his life.

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Right, the high school decision. Exactly. He's

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finishing junior high getting ready for high

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school and he has a choice to make regarding

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where he plays. The choice between Omaha Benson

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and Omaha Central. Now looking at the logic of

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a 14 or 15 year old kid Benson seems like the

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painfully obvious choice. His older brother Lee

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is already there. Right. Lee is a year older.

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He's on the team and apparently the coaches at

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Benson were rolling out the red carpet for Keith.

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They were telling him, come here, you'll play

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immediately. Sophomore year, you are on the field.

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Which for a teenager is usually the ultimate

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selling point. Immediate gratification. Glory

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right now. You get to wear the varsity jacket

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two years early and be the big man on campus.

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Exactly. But he doesn't go to Benson. He chooses

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Omaha Central. Why? because Central offered the

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exact opposite of immediate gratification. Their

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program was known for being incredibly restrictive.

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They basically told him, if you come here, you

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don't just play. You have to lift weights. You

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have to prove it. You have to earn it. You have

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to earn the right to even step on the practice

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field. They had a strict policy where sophomores

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rarely, if ever, played varsity. That is such

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a remarkably mature decision for a teenager to

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make, to look at the easy path playing with your

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brother starting day one and say, no, I'm going

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to go to the place that's going to make me work

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harder. Yeah. It suggests he wasn't just relying

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on his natural talent. He was actively looking

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for discipline. It shows an innate understanding

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of delayed gratification. He was willing to sacrifice

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the short -term spotlight for long -term athletic

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development. And ironically, that decision to

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go to the harder school is what eventually led

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to the spotlight finding him anyway. Right. But

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it didn't happen overnight. No. And that's the

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funny thing about the Enzo nickname. It didn't

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start as a compliment for a star player. No.

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It started as teasing. Right. He didn't even

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play much football until his junior year. But

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by his senior year, he starts getting the ball

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and he starts scoring. The other kids were calling

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him end zone because that's the only place he

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seemed to end up. But it was playful. It was

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just banter among friends. Until the numbers

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started to get silly. The senior year breakout

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is statistically absurd. We really need to dwell

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on these numbers for a second because they sound

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totally fake. They really do. In the Metro Conference,

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his senior year, he rushed for 1710 yards. Which

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is a solid season for a college player playing

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12 games. For a high school kid playing fewer

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games, that is a massive load. But look at the

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average. He was averaging 190 yards per game.

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190 yards a game that is an entire offense for

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most high school teams. And he was averaging

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9 .1 yards per carry. So almost a first down

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every single time he touched the ball. Basically,

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yes. Every time they handed him the ball, he

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got a first down. He scored 18 touchdowns that

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season and 11 of them were plays of over 35 yards.

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That is the wow moment. That's where the speed

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we talked about earlier really shows up on paper.

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He's not just grinding out three yards in a cloud

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of dust. He's breaking away. If he gets into

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the open field, he is simply gone. And that is

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what triggered the Gale Sayers comparisons. Now

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for you listening, if you don't know the deep

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history of the gridiron, Gale Sayers is a pro

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football Hall of Famer. arguably one of the most

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graceful runners in the history of the sport.

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Kansas Comet. Exactly. And he was also an Omaha

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Central star. So to be a high school kid in Omaha

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and be mentioned in the exact same breath as

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Sayers, that is a very heavy crown to wear. It

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really is. And looking at the notes, there's

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a bit of a debate in the local records about

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whether he broke Sayers' specific record or Terry

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Evans' record. But the point stands he was performing

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at a level that recalled the greatest player

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to ever come out of that city. It firmly established

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his elite status. He wasn't just a good local

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player anymore. He was a genuine phenomenon.

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And that brings us to the next big decision in

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the timeline, which is college. Being an Omaha

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kid, the end zone phenomenon, you have to assume

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Nebraska the Cornhuskers is the absolute goal.

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It's practically a religion in that state. But

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he actually heavily considered going to the University

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of Washington, right? He did. He was recruited

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by the Huskies. And he really liked Seattle.

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He liked the mountains, the water, the nature.

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It was a very different environment from the

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flat plains of Nebraska. So why stay? Why turn

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down the Pacific Northwest? Family. Again, we

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go right back to that family dynamic we discussed

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earlier. He wanted his mother and his siblings

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to be able to see him play. If he goes to Seattle,

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they can't make that trip every weekend. It's

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too expensive. Right. But if he goes to Lincoln,

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which is just down the road, they can be there

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every single Saturday. Plus, he rejoined his

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brother Lee, who was already playing defensive

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tackle for the Cornhuskers. So he arrives in

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Lincoln in 1984. He's the hometown hero. He probably

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walks onto campus expecting to own the place

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right. Actually, the exact opposite. According

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to the archives, he was incredibly insecure when

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he arrived. He showed up at 5 '9", 176 pounds.

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In the world of big eight college football, that

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is tiny. Now you're playing against grown men.

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He looked around at the size of the linemen and

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the linebackers guys who were 6 '4". 240, 250

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pounds. And he felt completely physically unprepared.

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He fully expected to just play on the junior

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varsity team. Which he did, but very briefly.

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Very briefly. He played two JV games. And in

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true Keith Jones fashion, he ran for 240 yards

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and four touchdowns in those two games. It was

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immediately clear he was way too good for JV.

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And this sets up a pattern that we're going to

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see repeated throughout his entire career. The

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idea of the opportunity arising from chaos. promoted

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to varsity, but not just because he was playing

00:10:56.960 --> 00:10:59.519
well. Right. It was because of attrition. Paul

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Miles, who was ahead of him on the duck chart,

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separated his shoulder against Syracuse. Suddenly

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there is a spot open. Jones gets the call. He

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letters as a freshman rushing for 186 yards and

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two touchdowns. He proved he belonged despite

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the lack of size. Then comes 1985, sophomore

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year. This is where things really start to heat

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up. He has a choice again. He could red shirt,

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sit out a year, get bigger in the weight room,

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save a year of eligibility. But he elects to

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play. He backs himself. He starts as the number

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three I back then quickly moves to number two.

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But the moment that really etched him into Nebraska

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lore happened on November 16th against Kansas.

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The kickoff return. The kickoff return. Ninety

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eight yards touchdown. Now the context here is

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that Nebraska had gone four full years without

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a kickoff return for a touchdown. Not since Mike

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Rozier did it in 1981. Jones catches it hits

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the gas and four point three three seconds later

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he's in the end zone. But this brings up a map.

00:11:51.659 --> 00:11:54.200
paradox, doesn't it? And I think this is a key

00:11:54.200 --> 00:11:55.960
takeaway for you listening regarding athletic

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development. You have a body built for linear

00:11:58.720 --> 00:12:01.820
speed, lean, efficient, fast twitch. But you're

00:12:01.820 --> 00:12:04.419
putting it into a sport big eight football that

00:12:04.419 --> 00:12:06.899
is entirely based on collision and attrition.

00:12:07.460 --> 00:12:09.159
Precisely. And that is the central tension of

00:12:09.159 --> 00:12:11.399
Keith Jones' entire existence as an athlete.

00:12:11.480 --> 00:12:13.500
To be the sprinter he was, he had to be light.

00:12:13.639 --> 00:12:15.799
To survive the hits from Oklahoma and Colorado

00:12:15.799 --> 00:12:18.080
linebackers, he needed armor. He needed bulk.

00:12:18.179 --> 00:12:20.600
You can't have both. The human body struggles

00:12:20.600 --> 00:12:23.440
to survive. of two masters. If you add 20 pounds

00:12:23.440 --> 00:12:26.139
of muscle to protect your skeleton, you alter

00:12:26.139 --> 00:12:28.019
the torque on your joints and you potentially

00:12:28.019 --> 00:12:31.659
lose that 4 .33 burst. So when coach Tom Osborne

00:12:31.659 --> 00:12:33.539
eventually tells him to quit the track team by

00:12:33.539 --> 00:12:36.399
his senior year, it wasn't just about time management.

00:12:36.779 --> 00:12:39.539
It was a physiological ultimatum. It was a directed

00:12:39.539 --> 00:12:41.779
mission from the coaching staff that you cannot

00:12:41.779 --> 00:12:45.480
be elite at both without breaking. And as we'll

00:12:45.480 --> 00:12:47.559
see later in the medical reports, breaking became

00:12:47.559 --> 00:12:49.940
the recurring theme of his life. Which makes

00:12:49.940 --> 00:12:51.740
sense, especially as his role in the football.

00:12:52.259 --> 00:12:56.340
grew. Yeah. Junior year, 1986. This is the year

00:12:56.340 --> 00:12:58.960
he becomes the guy. But again, it starts with

00:12:58.960 --> 00:13:01.580
someone else's misfortune. Doug Tubose. He was

00:13:01.580 --> 00:13:03.360
the established star. Coming off back to back

00:13:03.360 --> 00:13:05.779
a thousand yard seasons, he tears his knee up

00:13:05.779 --> 00:13:08.240
in the very first scrimmage of the season. Just

00:13:08.240 --> 00:13:10.220
like the Keith Jones is the starter. And he didn't

00:13:10.220 --> 00:13:12.929
just fill in. He dominated the conference. He

00:13:12.929 --> 00:13:15.230
led the entire Big Eight conference in rushing

00:13:15.230 --> 00:13:17.769
yards per game with 83 .0. He finished the season

00:13:17.769 --> 00:13:21.409
with 830 yards and 14 touchdowns. But, and this

00:13:21.409 --> 00:13:23.509
is the heavy foreshadowing we alluded to earlier,

00:13:23.629 --> 00:13:26.070
he was playing through significant pain the entire

00:13:26.070 --> 00:13:28.330
time. Yeah, reading the medical report for that

00:13:28.330 --> 00:13:31.690
junior season is painful just to look at. Ligament

00:13:31.690 --> 00:13:34.710
damage in his thumb that required actual surgery

00:13:34.710 --> 00:13:37.029
midseason. He missed a game for that. And then

00:13:37.029 --> 00:13:39.669
he played the final regular season games with

00:13:39.669 --> 00:13:42.639
a special cast on his hand. How do you hold onto

00:13:42.639 --> 00:13:45.139
a football with a cast? It's incredibly difficult.

00:13:45.179 --> 00:13:47.940
You lose all tactile sensation. And then a deep

00:13:47.940 --> 00:13:50.039
thigh bruise before the sugar bowl. That thigh

00:13:50.039 --> 00:13:52.340
bruise severely limited him in the bowl game.

00:13:52.480 --> 00:13:55.559
So even as he is ascending to national stardom,

00:13:55.740 --> 00:13:58.779
his body is taking an absolute beating. He is

00:13:58.779 --> 00:14:01.080
durable enough to play, but he is constantly

00:14:01.080 --> 00:14:04.320
managing something broken or bruised. This is

00:14:04.320 --> 00:14:06.740
the reality of being a sub 200 pound running

00:14:06.740 --> 00:14:09.980
back. You are a sports car being used as a battering

00:14:09.980 --> 00:14:14.200
ram. Which brings us to 1987. Senior year. The

00:14:14.200 --> 00:14:16.360
absolute peak of his amateur career. This is

00:14:16.360 --> 00:14:18.480
the masterpiece season. He rushes for a tall

00:14:18.480 --> 00:14:21.259
132 yards and 13 touchdowns. He's ranked eighth

00:14:21.259 --> 00:14:23.940
in the entire nation in rushing. But if you ask

00:14:23.940 --> 00:14:26.440
any Nebraska fan from that era about Keith Jones,

00:14:26.820 --> 00:14:28.720
they aren't going to quote the season stats.

00:14:28.799 --> 00:14:30.799
They are going to tell you about one specific

00:14:30.799 --> 00:14:34.419
game. Colorado game. The Colorado game. Regular

00:14:34.419 --> 00:14:39.129
season finale. A massive rivalry with huge stakes,

00:14:39.730 --> 00:14:42.370
and Keith Jones just explodes on the field. Career

00:14:42.370 --> 00:14:46.200
highs across the board, right? 26 carries. 248

00:14:46.200 --> 00:14:49.519
yards, two massive touchdowns, one from 50 yards

00:14:49.519 --> 00:14:52.580
out, one from 44 yards out. He was completely

00:14:52.580 --> 00:14:54.879
unstoppable. It was the perfect synthesis of

00:14:54.879 --> 00:14:57.759
that decision to go to Central. The track speed

00:14:57.759 --> 00:15:00.220
and the sheer toughness he built playing through

00:15:00.220 --> 00:15:01.840
all those injuries. And when he graduated, he

00:15:01.840 --> 00:15:03.720
was third all time in school history for rushing

00:15:03.720 --> 00:15:06.580
yards. He passed Roger Craig. He was behind only

00:15:06.580 --> 00:15:09.460
Mike Rozier and I am hip. That is elite company

00:15:09.460 --> 00:15:12.299
to keep. It really is. He left college as a verifiable

00:15:12.299 --> 00:15:14.340
star. He had the stats, he had the tape, and

00:15:14.340 --> 00:15:16.059
he had the measurables with that 40 -yard dash

00:15:16.059 --> 00:15:17.600
time. You would think the NFL would be rolling

00:15:17.600 --> 00:15:19.700
out the red carpet for a guy like that. But the

00:15:19.700 --> 00:15:21.940
NFL draft is a humbling experience. That's the

00:15:21.940 --> 00:15:24.080
ultimate reality check for these guys. It is.

00:15:24.159 --> 00:15:26.220
And this is where the story firmly shifts from

00:15:26.220 --> 00:15:29.200
a sports glory narrative to a dark business survival

00:15:29.200 --> 00:15:32.200
story. So the 1988 draft, where does Keith Jones

00:15:32.200 --> 00:15:35.500
go? He waits. And he waits. And finally, in the

00:15:35.500 --> 00:15:38.059
sixth round, 147th overall, he gets picked by

00:15:38.059 --> 00:15:41.830
the Los Angeles Rams. Sixth round. For a guy

00:15:41.830 --> 00:15:45.250
who ran a 4 .33 and dominated the big eight,

00:15:46.070 --> 00:15:48.730
was it just the size issue? It was likely the

00:15:48.730 --> 00:15:50.970
size combined with the well -documented injury

00:15:50.970 --> 00:15:52.929
history we just mentioned. Yeah. But also look

00:15:52.929 --> 00:15:55.730
at the situation he was drafted into. The Rams

00:15:55.730 --> 00:15:58.210
had what you'd call a crowded room. Crowded is

00:15:58.210 --> 00:16:00.330
an understatement. They already had Charles White

00:16:00.330 --> 00:16:03.210
and Greg Bell both proven 5s and yard rushers.

00:16:03.590 --> 00:16:06.950
And in the exact same draft, they had taken Gaston

00:16:06.950 --> 00:16:09.019
Green in the first round. So Jones is coming

00:16:09.019 --> 00:16:11.860
into camp as the fourth option at best. At best.

00:16:12.039 --> 00:16:14.279
And then the injury loop begins. This was the

00:16:14.279 --> 00:16:16.039
most frustrating part of the research for me.

00:16:16.320 --> 00:16:19.220
You see a guy with so much raw talent just getting

00:16:19.220 --> 00:16:21.740
chewed up and stuck in the gears of the NFL roster

00:16:21.740 --> 00:16:23.659
management machine. The rookie sees and he hurts

00:16:23.659 --> 00:16:25.659
his ankle, goes straight to injured reserve.

00:16:25.919 --> 00:16:28.379
The Rams release him. He clears waivers. They

00:16:28.379 --> 00:16:30.620
re -sign him. He gets hurt again. Placed right

00:16:30.620 --> 00:16:32.899
back on IR. It sounds emotionally exhausting.

00:16:33.519 --> 00:16:35.980
It is the precarious life of a late round pick.

00:16:36.399 --> 00:16:39.139
If you are a first round pick, The team has a

00:16:39.139 --> 00:16:41.720
massive financial investment in you. They will

00:16:41.720 --> 00:16:44.000
wait for you to heal. They will rehab you. If

00:16:44.000 --> 00:16:46.759
you are a six round tick, you're entirely disposable.

00:16:47.340 --> 00:16:49.879
One bad ankle sprain can end your career before

00:16:49.879 --> 00:16:54.659
it even starts. But he doesn't quit. 1989 rolls

00:16:54.659 --> 00:16:57.000
around and he moves to the Cleveland Browns.

00:16:57.279 --> 00:17:00.360
And here is where we see that term Plan B come

00:17:00.360 --> 00:17:03.830
up in the transaction reports. Really want to

00:17:03.830 --> 00:17:05.650
dive into that term because unless you were a

00:17:05.650 --> 00:17:08.470
labor lawyer following sports in 1989 that phrase

00:17:08.470 --> 00:17:10.549
might not land for you This wasn't free agency

00:17:10.549 --> 00:17:12.869
as we know it today was it not at all and to

00:17:12.869 --> 00:17:15.410
understand why Jones's professional career unfolded

00:17:15.410 --> 00:17:17.589
the way it did You really have to understand

00:17:17.589 --> 00:17:20.490
the Plan B system. It was a stopgap measure instituted

00:17:20.490 --> 00:17:23.490
by the NFL owners. In the late 80s, the courts

00:17:23.490 --> 00:17:25.650
had struck down the Rizel rule, which basically

00:17:25.650 --> 00:17:27.609
made it impossible for players to switch teams

00:17:27.609 --> 00:17:29.869
without the new team giving up massive compensation.

00:17:30.450 --> 00:17:32.329
The owners needed a new system that looked like

00:17:32.329 --> 00:17:34.049
freedom to the courts, but maintained their control

00:17:34.049 --> 00:17:36.549
over the labor force. So how did Plan B actually

00:17:36.549 --> 00:17:38.809
work in practice? Each team was allowed to protect

00:17:38.809 --> 00:17:42.230
37 players on their active roster. If you were

00:17:42.230 --> 00:17:45.000
in that top 37, You couldn't go anywhere. You

00:17:45.000 --> 00:17:47.480
were the exclusive property of the team. But

00:17:47.480 --> 00:17:51.380
if you were player 38, 39, or 40, you were designated

00:17:51.380 --> 00:17:54.140
Plan B. You were unprotected. You could go market

00:17:54.140 --> 00:17:56.059
yourself to other teams. That sounds like a harsh

00:17:56.059 --> 00:17:58.779
designation. It's basically the team publicly

00:17:58.779 --> 00:18:01.700
saying, we value you, but not enough to actually

00:18:01.700 --> 00:18:04.079
lock you down. It was a scarlet letter, professionally

00:18:04.079 --> 00:18:05.920
speaking. It signaled to the rest of the league

00:18:05.920 --> 00:18:08.200
that you were expendable. But for a guy like

00:18:08.200 --> 00:18:10.740
Keith Jones, who had the talent but was buried

00:18:10.740 --> 00:18:13.599
behind massive depth charts, it was a lifeline.

00:18:13.740 --> 00:18:16.029
It allowed him to leverage the open market. He

00:18:16.029 --> 00:18:19.650
signed with Cleveland for $155 ,000 plus a $15

00:18:19.650 --> 00:18:21.789
,000 signing bonus. Which isn't bad money at

00:18:21.789 --> 00:18:24.150
all for 1989, but he walks right into another

00:18:24.150 --> 00:18:27.269
fierce competition. The Browns trade up in the

00:18:27.269 --> 00:18:29.849
draft to get Eric Metcalf, who is a first -rounder.

00:18:30.049 --> 00:18:32.230
So once again, Jones is the underdog. Metcalf

00:18:32.230 --> 00:18:34.289
is the shiny new toy that the front office is

00:18:34.289 --> 00:18:36.509
invested in. But Metcalf holds out for more money.

00:18:36.970 --> 00:18:39.450
And Kevin Mack, the veteran fullback, gets suspended

00:18:39.450 --> 00:18:42.109
for legal issues. And suddenly the door cracks

00:18:42.109 --> 00:18:46.039
open just a bit. Jones runs for 133 yards in

00:18:46.039 --> 00:18:49.339
a preseason game. He proves to the coaching staff,

00:18:49.920 --> 00:18:52.480
hey, I am still that exact same guy from the

00:18:52.480 --> 00:18:54.700
Colorado game. I love how he adapted in Cleveland,

00:18:54.900 --> 00:18:56.799
though. He didn't become the superstar starter,

00:18:57.000 --> 00:18:59.240
but he found a way to stay on the field and make

00:18:59.240 --> 00:19:01.619
himself useful. He became a special teams ace.

00:19:02.089 --> 00:19:04.269
Think about the ego check here. This is a guy

00:19:04.269 --> 00:19:07.529
who rushed for 1700 yards in high school and

00:19:07.529 --> 00:19:10.369
1200 in college. And now he's doing the grueling

00:19:10.369 --> 00:19:13.029
dirty work of running down punts. Right. He was

00:19:13.029 --> 00:19:14.869
second on the team in special teams tackles with

00:19:14.869 --> 00:19:17.569
21. He blocked a punt against Indianapolis that

00:19:17.569 --> 00:19:19.529
was recovered for a touchdown. That shows a complete

00:19:19.529 --> 00:19:22.230
lack of ego. It shows he just want to be a football

00:19:22.230 --> 00:19:24.700
player regardless of the role. It shows incredible

00:19:24.700 --> 00:19:28.279
resilience. He pivoted from star runner to utility

00:19:28.279 --> 00:19:30.880
weapon. And that specific versatility is what

00:19:30.880 --> 00:19:32.519
finally caught the eye of the Dallas Cowboys.

00:19:32.619 --> 00:19:36.160
OK, here we go. 1990. The Dallas Cowboys. When

00:19:36.160 --> 00:19:38.119
you read the notes, this really feels like the

00:19:38.119 --> 00:19:40.220
major turning point. It was absolutely supposed

00:19:40.220 --> 00:19:42.460
to be the big break. He signs as a Plan B free

00:19:42.460 --> 00:19:44.680
agent yet again. But look at the contract this

00:19:44.680 --> 00:19:49.740
time. Two years, $800 ,000. plus an $80 ,000

00:19:49.740 --> 00:19:52.200
signing bonus. That is a staggering jump from

00:19:52.200 --> 00:19:54.539
the Cleveland salary. That is starter money for

00:19:54.539 --> 00:19:57.480
that era of the NFL. It reflects his market value.

00:19:57.599 --> 00:20:00.400
He used the Plan B stigma to find a bidder who

00:20:00.400 --> 00:20:03.420
heavily valued his specific skill set, which

00:20:03.420 --> 00:20:06.460
was raw speed. Jimmy Johnson, the Cowboys' head

00:20:06.460 --> 00:20:08.720
coach, tagged him as a, quote, probable starter,

00:20:08.839 --> 00:20:11.589
unquote. Think about the gravity of that. He

00:20:11.589 --> 00:20:13.549
is slated to be the starting running back for

00:20:13.549 --> 00:20:16.150
America's team. But then the draft happens. The

00:20:16.150 --> 00:20:18.910
Cowboys maneuver and select Emmett Smith. Talk

00:20:18.910 --> 00:20:21.349
about a plot twist. But even then, Emmett Smith

00:20:21.349 --> 00:20:23.450
was just a wookie who also held out for a while.

00:20:23.750 --> 00:20:25.549
Jones was the veteran with the proven speed.

00:20:25.589 --> 00:20:28.049
The competition was genuinely open. And then

00:20:28.049 --> 00:20:29.809
tragedy strikes. First week of training camp.

00:20:29.950 --> 00:20:32.289
He tears his ACL on his right knee. Just devastating.

00:20:32.650 --> 00:20:34.849
Absolutely devastating. He misses the entire

00:20:34.849 --> 00:20:38.009
1990 season. And while he's going through the

00:20:38.009 --> 00:20:40.210
grueling rehab process, Emmett Smith goes on

00:20:40.210 --> 00:20:43.279
to become Well, Emmett's me. It's a massive what

00:20:43.279 --> 00:20:45.599
-if moment in sports history. If Keith Jones

00:20:45.599 --> 00:20:48.660
doesn't tear his ACL in that camp, maybe he starts

00:20:48.660 --> 00:20:51.160
the season. Maybe Emmett sits for a bit to learn

00:20:51.160 --> 00:20:53.460
the ropes. Maybe history looks entirely different.

00:20:53.640 --> 00:20:56.480
We will never know. But the injury problems didn't

00:20:56.480 --> 00:20:59.160
stop with the knee. He rehabs the ACL, which

00:20:59.160 --> 00:21:03.200
is a horrific process in 1990. Then in May 1991,

00:21:03.480 --> 00:21:05.859
he ruptures a disc in his back. So now he has

00:21:05.859 --> 00:21:08.119
a surgically repaired knee and a ruptured spine.

00:21:08.359 --> 00:21:11.440
He undergoes back surgery, specifically a disectomy,

00:21:11.539 --> 00:21:14.319
to remove the ruptured portion of the disc. He

00:21:14.319 --> 00:21:16.880
starts the 1991 season on the physically unable

00:21:16.880 --> 00:21:19.700
to perform list. He finally manages to pass his

00:21:19.700 --> 00:21:22.019
physical in September. And what do the Cowboys

00:21:22.019 --> 00:21:23.940
do? They cut him. They release him immediately.

00:21:24.220 --> 00:21:26.339
And this leads us to the final, and I think most

00:21:26.339 --> 00:21:29.059
intellectual part of this deep dive, the arbitration

00:21:29.059 --> 00:21:31.900
case. Because Jones didn't just quietly walk

00:21:31.900 --> 00:21:34.339
away. He fought back. We really need to dissect

00:21:34.339 --> 00:21:36.599
this arbitration case, specifically Jones v.

00:21:36.660 --> 00:21:38.900
the Dallas Cowboys. Because on the surface, it

00:21:38.900 --> 00:21:40.980
looks like a standard dispute. Player gets hurt,

00:21:41.119 --> 00:21:43.609
player gets cut. But the timeline you highlighted

00:21:43.609 --> 00:21:45.990
in the source notes suggests something much darker

00:21:45.990 --> 00:21:48.549
regarding medical ethics in the early 90s. It

00:21:48.549 --> 00:21:51.190
frankly borders on medical malpractice by modern

00:21:51.190 --> 00:21:54.410
standards. Let's look closely at the dates. Jones

00:21:54.410 --> 00:21:57.410
undergoes that back surgery in May 1991. The

00:21:57.410 --> 00:21:59.369
medical standard of care at the time required

00:21:59.369 --> 00:22:02.190
an eight -month recovery window before absorbing

00:22:02.190 --> 00:22:04.789
the kind of impact inherent to professional football.

00:22:05.029 --> 00:22:06.970
Okay, so eight months puts his safe return date

00:22:06.970 --> 00:22:10.690
around January 1992. Correct. But, Jimmy Johnson,

00:22:10.750 --> 00:22:12.650
who is in the middle of trying to build a dynasty

00:22:12.650 --> 00:22:14.849
and has zero patience for unavailable assets,

00:22:15.150 --> 00:22:18.190
approaches Jones in August. Three months post

00:22:18.190 --> 00:22:20.789
-up. Wow. He effectively issues an ultimatum

00:22:20.789 --> 00:22:23.750
past the physical and play or re -release you.

00:22:24.190 --> 00:22:26.109
Put yourself in the player's mindset here if

00:22:26.109 --> 00:22:28.210
you're listening to this. You have a spine that

00:22:28.210 --> 00:22:31.009
is literally still fusing or healing. You have

00:22:31.009 --> 00:22:33.589
a legendary coach threatening your entire livelihood,

00:22:33.829 --> 00:22:36.130
and you have the inherent volatility of the Plan

00:22:36.130 --> 00:22:38.829
B system we just discussed. Jones tries to comply.

00:22:39.410 --> 00:22:42.170
He pushes the rehab to the absolute limit. He

00:22:42.170 --> 00:22:44.089
manages to pass a physical in September, which

00:22:44.089 --> 00:22:46.670
many experts later argued was a complete formality.

00:22:47.309 --> 00:22:49.170
But as soon as he is cleared as fit to play,

00:22:49.490 --> 00:22:51.650
the Cowboys cut him. Wait, break down the logic

00:22:51.650 --> 00:22:54.990
there for me. If he is declared fit to play,

00:22:55.369 --> 00:22:57.660
why cut him then? And if you wanted to cut him

00:22:57.660 --> 00:23:00.660
anyway, why force him to get fit first? This

00:23:00.660 --> 00:23:03.700
is the exact legal loophole the Cowboys tried

00:23:03.700 --> 00:23:06.380
to exploit. Under the collective bargaining agreement,

00:23:06.619 --> 00:23:08.839
if a player is legally classified as injured,

00:23:09.339 --> 00:23:11.619
you cannot cut him without providing an injury

00:23:11.619 --> 00:23:14.500
settlement, which usually equals his full salary

00:23:14.500 --> 00:23:17.119
for the year. But if a player is classified as

00:23:17.119 --> 00:23:19.750
healthy, You can cut him for a lack of skill

00:23:19.750 --> 00:23:22.329
and owe him absolutely nothing. I see. So Johnson

00:23:22.329 --> 00:23:24.730
needed Jones to be declared healthy on paper

00:23:24.730 --> 00:23:27.509
solely so he could fire him without paying out

00:23:27.509 --> 00:23:29.829
the guaranteed money on that $800 ,000 contract.

00:23:30.049 --> 00:23:33.339
That was the core allegation. Yes. It was a deeply

00:23:33.339 --> 00:23:35.519
cynical maneuver to clear the financial books.

00:23:36.140 --> 00:23:38.380
Jones filed a formal grievance, arguing that

00:23:38.380 --> 00:23:40.579
while he might have passed a rudimentary physical

00:23:40.579 --> 00:23:43.099
lace, he was not functionally recovered from

00:23:43.099 --> 00:23:44.900
the severe injuries sustained while employed

00:23:44.900 --> 00:23:47.480
by the Cowboys. He argued the healthy designation

00:23:47.480 --> 00:23:49.579
was a total sham. And the arbitrator actually

00:23:49.579 --> 00:23:52.599
agreed with him. They did. In 1993, he won an

00:23:52.599 --> 00:23:55.740
arbitration settlement of $200 ,000. That was

00:23:55.740 --> 00:23:58.539
exactly one year's pay from the contract. The

00:23:58.539 --> 00:24:00.460
arbitrator essentially ruled that you cannot

00:24:00.460 --> 00:24:02.700
artificially accelerate a biological medical

00:24:02.700 --> 00:24:05.640
timeline just to save the franchise money. The

00:24:05.640 --> 00:24:08.539
$200 ,000 reward wasn't just back pay. It was

00:24:08.539 --> 00:24:11.319
a validation that the Plan B era couldn't completely

00:24:11.319 --> 00:24:13.880
bypass basic human labor protections. It's a

00:24:13.880 --> 00:24:17.670
fascinating, if brutal, case study. It really

00:24:17.670 --> 00:24:19.630
shows that Jones's greatest victory in the NFL

00:24:19.630 --> 00:24:21.650
wasn't scoring in the end zone. It was sitting

00:24:21.650 --> 00:24:23.609
in a conference room reading the fine print of

00:24:23.609 --> 00:24:26.450
the CBA and demanding his rights. That is the

00:24:26.450 --> 00:24:28.250
ultimate tragedy of his professional career.

00:24:28.390 --> 00:24:30.430
He won the legal argument, but he lost the game.

00:24:30.609 --> 00:24:32.509
The human body just couldn't hold up to the violence

00:24:32.509 --> 00:24:34.410
of the sport, regardless of how fast he was.

00:24:34.650 --> 00:24:36.430
So when we look back at this entire journey,

00:24:36.750 --> 00:24:38.589
how do we summarize it? We have the end zone

00:24:38.589 --> 00:24:41.819
phenomenon in Omaha. the blinding 4 .33 speed,

00:24:42.200 --> 00:24:44.599
the dominance at Nebraska against teams like

00:24:44.599 --> 00:24:48.140
Colorado, and then this jagged, incredibly painful

00:24:48.140 --> 00:24:52.019
NFL experience. It is a story of incredible peaks

00:24:52.019 --> 00:24:54.819
interrupted by the cold, hard limitations of

00:24:54.819 --> 00:24:57.380
biology. He had the pure talent of a Hall of

00:24:57.380 --> 00:24:59.799
Famer. I really truly believe that looking at

00:24:59.799 --> 00:25:02.220
the film. When he was healthy and on the field,

00:25:02.220 --> 00:25:05.920
he was electric. But durability is a skill or

00:25:05.920 --> 00:25:08.660
perhaps just a stroke of genetic luck. that he

00:25:08.660 --> 00:25:11.140
simply didn't have in the pros. He is still ranked

00:25:11.140 --> 00:25:13.799
very high on the Nebraska all -time list, sitting

00:25:13.799 --> 00:25:16.460
at number 17 as of a few years ago. So the legacy

00:25:16.460 --> 00:25:18.920
in Lincoln is incredibly secure. It is. He is

00:25:18.920 --> 00:25:20.960
forever a Cornhusker legend. But it leaves you

00:25:20.960 --> 00:25:23.500
thinking. We spend so much time in sports media

00:25:23.500 --> 00:25:25.740
celebrating the guys who make it to Canton, the

00:25:25.740 --> 00:25:28.059
guys who managed to play 15 seasons without a

00:25:28.059 --> 00:25:31.000
major surgery. But for every one of them, there

00:25:31.000 --> 00:25:33.900
are countless players like Keith Jones. And that

00:25:33.900 --> 00:25:35.740
is exactly the question I would leave the listener

00:25:35.740 --> 00:25:37.769
with today. When we look at sports history, we

00:25:37.769 --> 00:25:40.809
focus almost entirely on the survivors. But how

00:25:40.809 --> 00:25:43.269
many Keith Joneses have there been? Players with

00:25:43.269 --> 00:25:45.250
Hall of Fame, Callum, world -class speed and

00:25:45.250 --> 00:25:47.490
incredible drive, whose careers were defined

00:25:47.490 --> 00:25:50.130
not by their actual ability, but by the unfortunate

00:25:50.130 --> 00:25:52.910
timing of a single ligament tear or a ruthless

00:25:52.910 --> 00:25:55.250
contract dispute. It really makes you look at

00:25:55.250 --> 00:25:57.869
the game a little differently on Sundays. It's

00:25:57.869 --> 00:26:00.349
not just about who is the best athlete. It's

00:26:00.349 --> 00:26:02.490
about who survives the meat grinder. Exactly.

00:26:02.630 --> 00:26:05.029
It's a game of attrition. That is all for this

00:26:05.029 --> 00:26:08.069
deep dive into the complex life of Keith and

00:26:08.069 --> 00:26:10.849
Zone Jones. Thanks for listening and we'll see

00:26:10.849 --> 00:26:11.309
you next time.
