WEBVTT

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Welcome back to the deep dive. Today, we are

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spinning the globe and landing in a spot that

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I think often gets overlooked. Oh, yeah, absolutely.

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But it is actually sitting right at one of the

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most critical intersections of human history.

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We are heading to the Southern Caucasus, specifically

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to Yerevan in Armenia. It is such a fascinating

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place to explore. It really is. And we are looking

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at a cultural institution there with a name that

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Well, I have to be honest, this sounds absolutely

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delicious. It does sound tasty. Right. We are

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talking about the Golden Apricot. Or if you want

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to be authentic, Vosket Siron. Vosket Siron,

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yes. If you did not know better, you might think

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we were about to discuss a very lovely summer

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harvest celebration. You know, maybe a deep dive

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into the history of jam making. Which, to be

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fair, would be a delightful deep dive in its

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own right. I mean, Armenia has incredible fruit.

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True, true. But we are not here for the produce

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today. We're here for the pictures. because the

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Golden Apricot is actually a heavyweight international

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film festival. It really is a heavyweight. And

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when I say heavyweight, I do not mean it's a

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nice local get -together where neighbors watch

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each other's home movies. We are talking about

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an event that attracts absolute titans of cinema.

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We really are. We are talking about figures like

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Wim Lenders or Abbas Kyrostami, people who have

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literally defined the art form of cinema for

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the last 40 years. And that distinction is really

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where we need to start. Because while the name

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Golden Apricot evokes that local flavor, I mean,

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the apricot is the national fruit of Armenia

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after all the mission of this festival is aggressively

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international. Very much so. Their motto is not

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Come see Armenia. It is crossroads of cultures

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and civilizations. That is a massive title to

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live up to. Crossroads of cultures and civilizations.

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It sounds like something you would see on a plaque

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at the UN. It does. But if you look at the geography

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and the history, it makes perfect sense for them.

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Think about where Yerevan is. Right. It is landlocked.

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Landlocked. And it's post -Soviet. It is bordering

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the Middle East and Europe. The festival, which

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is known as G -A -I -I -F, was designed to be

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exactly that, a meeting point. It was not just

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about watching movies. No, not at all. It is

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about representing the richness of the human

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experience across different nations and religions.

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It is about using cinema to bridge gaps in a

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region that has seen its fair share of division.

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So let's untack this for you listening because

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you do not just wake up one morning and decide

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to become the crossroads of civilization. We

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have this festival in Yerevan founded back in

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2004 who actually decided to plant this tree.

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It was a fascinating collaborative effort. You

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had the Golden Apricot Fund for Cinema Development

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teaming up with the Armenian Association of Film

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Critics and Cinema Journalists. Critics and developers

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working together. That sounds like a recipe for

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an argument. Not a film festival? Usually, yes.

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But they had serious institutional backing right

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from the start. The Ministry of Foreign Affairs

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and the Ministry of Culture were involved. Oh,

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wow. Yeah, they knew this had to be a showcase

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for the country. But the name that really put

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them on the map globally, the secret weapon,

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if you will, is Adam Egoyan. Right, the Canadian

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-Armenian director. Exactly. He has been the

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president of the festival since 2005. Now, for

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you listening who might know the name, but not

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the resume, Egoian is a major figure. He is huge.

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He is an Academy Award nominee and a darling

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of Khan. He navigates both the glitz of Hollywood

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and the intense intellectual world of arthouse

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cinema. So he is the bridge. He is the living

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embodiment of that crossroads concept. He is

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diaspora and he is local. Having a figure of

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his stature meant that when invitations went

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out to people like Wim Wenders. They did not

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just see a new unknown festival in the caucuses.

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Right, they saw a peer asking them to come. Exactly.

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It gave the event immediate legitimacy. And what

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exactly is the goal here? Is it just to show

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Armenian movies to the world or is it to show

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world movies to Armenia? It is a two -way street.

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They have a dual objective. One is definitely

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to present new works by filmmakers in Armenia

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and the Armenian diaspora to give them a screen.

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Makes sense. But the second part is arguably

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just as important. To promote creativity and

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originality in world cinema within the region,

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they want to bring the world to Yerevan and Yerevan

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to the world. It seems like they really leaned

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into that regional connector role pretty quickly,

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too. They did. In 2005, just a year after launching,

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they initiated something called Directors Across

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Borders. That sounds like doctors without borders,

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but with cameras. The philosophy is somewhat

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similar, actually. It is a network of filmmakers

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from the region designed to foster collaboration.

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And when you think about the geopolitics of that

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specific part of the world, the tensions between

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neighbors and closed borders... Right. It is

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complicated. Very. Getting directors to talk

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across those lines is no small feat. That is

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fascinating. It is like... Film diplomacy. Precisely.

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It is soft power in action. And since 2005, the

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festival has functioned under the aegis of the

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European Cultural Parliament. So they are plugged

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into the wider European cultural conversation.

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Exactly. They are not just operating as an isolated

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outpost. OK, let's get into the nuts and bolts,

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or I guess considering the name, the pits and

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skins of the festival, the awards. Because I

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love that they committed to the fruit theme all

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the way down the line. They did not switch to

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Golden Lions or Golden Bears. They really stuck

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to their roots. So the top prizes are the Golden

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Apricot and the Silver Apricot. Those go to the

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best feature films, documentaries, and the Armenian

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Panorama entries. But then for the short films,

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they have the Apricot Stone. Which is a great

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name. It implies the seed. the beginning of something.

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A pit that could grow into a tree. Exactly. It

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is a very poetic way to frame emerging talent.

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It suggests potential. I love that. But then

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there is one award that breaks the fruit -cattern.

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And looking at the criteria, it might be the

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most prestigious one. The Parajanov's Thaler.

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Yes. This is their lifetime achievement award.

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And for anyone who loves cinema, that name Sergey

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Parajanov is sacred. for you listening who might

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only know the big box office names, who was Parajanov.

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Why name the big award after him? Parajanov was

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basically uncategorizable. He was an Armenian

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filmmaker who worked in the Soviet Union, but

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his films like The Color of Pomegranates are

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not traditional movies. They do not have linear

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plots in the way we are used to. They are moving

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paintings, visual poetry. He created a language

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of cinema that was totally unique. And he had

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a hard time for it. Immensely hard. He was persecuted

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by the Soviet authorities. He was imprisoned

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and censored. His art was considered dangerous

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because it was so free. Wow. So by naming the

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Lifetime Achievement Award after him, the Golden

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Apricot is planting a flag. They are saying,

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we value pure artistic vision over commercial

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success. We value the rebels. And the list of

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people who have received this award or the master

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prizes is just wild. We were talking about legends.

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You mentioned Wim Wenders earlier. Yes, the German

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director behind Wings of Desire. He received

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the Lifetime Achievement Award in 2008, but look

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at the others. Abbas Kiarostami, the Iranian

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master, was honored in 2005. Kiarostami is huge.

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He is a titan. Then you have Claudia Cardenal

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from Italy in 2010, Fanny Ardent from France

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in 2011. And looking at my notes here, they also

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honored Nikita Mikalkov and Tanin Ogera. And

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Charles Aznavour. Of course, the legendary singer

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and actor. He received the Lifetime Achievement

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Award in 2013. It really shows the gravitational

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pull this festival has. These are not people

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who just show up anywhere for a paycheck. Right.

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They came to Yerevan because they recognized

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a serious cinematic culture there. They recognized

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that this festival was speaking their language.

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It is also interesting to note the Ecumenical

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Jury Award. Yeah. I feel specific. It is, and

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it connects back to that Crossroads mission.

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It is rare for a secular film festival to have

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such a prominent ecumenical component. What does

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that actually look for in a film? Well, it is

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not just about aesthetics. It is about spiritual

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and human values. The festival often features

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films representing various religions trying to

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show the richness of the human experience. It

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is about looking at the soul of the film, not

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just the technique. I want to take a minute to

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actually walk through some of the winners over

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the years because it is easy to say We're international,

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but if only local films win, it's a bit of a

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farce. But when you look at the Golden Apricot

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winners for Best Feature, you really see that

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international spread. Absolutely. It is a global

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tour. Let's look at the very first one in 2004.

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Appropriately enough, it was Adam Egoyan himself

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who won for his film Airwrap. Which, fair enough,

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it is the inaugural year he is about to become

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president, and Air Rat is a very powerful, very

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difficult film about the historical memory of

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the Armenian Genocide. Right. So starting there

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sets a very specific tone of introspection and

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history. It was the festival stating its identity.

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But then fast forward to 2011. The winner was...

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A Separation by Asghar Farhadi. And that is a

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massive deal. A Separation is an Iranian film

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that went on to win the Oscar for best foreign

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language film. It is widely considered one of

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the best films of the 21st century. It is a masterpiece.

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It is a masterpiece of social drama. For it to

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win the Golden Apricot shows that the juries

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here are identifying world -class cinema in real

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time, often before the rest of the world fully

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catches on. They're spotting greatness. Exactly,

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they're not just following trends. Then in 2012

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you have In the Fog, by Sergey Loznitsa, taking

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the top prize. Brilliant filmmaker. That was

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a co -production involving Belarus, Russia, Germany,

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Netherlands, and Latvia. Again, very heavy, serious,

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historical cinema. It deals with World War II

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and morality in impossible situations. And 2014

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was a big year, too. The Tribe by Miroslav Sloboshpitsky

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won. along with the Stone River for documentary.

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Yes. The Tribe is a Ukrainian film. And talk

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about daring. It is entirely in sign language

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with no subtitles. It forces the audience to

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engage in a completely different way. Moving

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to 2015, we go to South America. Embrace of the

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Serpent by Ciro Guerra took the Golden Apricot.

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That is a Colombian film about the Amazon. Exactly.

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A black and white psychedelic journey into the

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jungle. So if you look at that trajectory from

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Canada to Iran to Ukraine to Colombia. Wait,

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South Korea too, right? Yes. Back in 2011, the

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silver apricot went to the journals of Musan

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from South Korea. So the point is, this is not

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a festival that is just looking inward. It is

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fulfilling that promise of being a crossroads.

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It is bringing the Amazon rainforest, the streets

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of Tehran, the silence of a Ukrainian boarding

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school, and the history of Eastern Europe all

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onto the same screen in Yerevan. However, And

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here is where we have to be real about this crossroads

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concept. When you position yourself as a crossroads

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of civilization, sometimes traffic gets jammed.

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Or worse, there is a collision. That is an inevitable

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part of creating a platform for diverse voices.

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If everyone agrees it is not a crossroads, it

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is a rotary club meeting. And that brings us

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to 2017. This was a moment where the festival's

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values were really tested. This is a crucial

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part of the festival's history to understand.

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You cannot talk about GAF without talking about

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2017. The organizers canceled a specific off

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-competition program. Right. And the program

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had a very telling title. Armenians, internal

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and external views. Internal and external views.

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That sounds like exactly what the festival is

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supposed to do. Exactly. But they canceled it.

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And initially they did not give a reason, right?

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Correct. No official reason was given at first.

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Just silence. But in the age of social media,

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silence is loud. It is. The cancellation sparked

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an immediate backlash. Right. I see here from

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our sources that LGBT activists took to social

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media. They claimed that the cancellation was

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censorship, plain and simple. Yes. Specifically,

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they alleged that the entire program was scrapped

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because it included two LGBT -themed films, Apricot

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Groves and Listen to Me, Untold Stories Beyond

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Hatred. Apricot Groves. The irony of a film with

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that name being the center of controversy at

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the Golden Apricot Festival is pretty... palpable.

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It is. And the fallout was significant. This

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was not something that just quietly went away.

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This went to the very top. Because to be clear,

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we are just reporting the events here to give

00:12:05.120 --> 00:12:07.100
you listening the full picture of what happened.

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You had the festival's own president, Adam Magoyan,

00:12:10.419 --> 00:12:13.299
along with Arsené Kanjian, both prominent Canadian,

00:12:13.379 --> 00:12:16.379
Armenian figures, publicly denouncing the cancellation.

00:12:16.590 --> 00:12:18.529
That is a big deal. You have the president of

00:12:18.529 --> 00:12:20.809
the festival speaking out against a decision

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made by the organizers. That shows a real fracture.

00:12:23.929 --> 00:12:26.409
It does. It shows a deep internal conflict between

00:12:26.409 --> 00:12:28.509
the international face of the festival, which

00:12:28.509 --> 00:12:31.590
champions total artistic freedom, and perhaps

00:12:31.590 --> 00:12:34.049
the local realities or pressures. And it was

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not just them, either. There was an open letter

00:12:36.190 --> 00:12:39.029
signed by filmmakers, politicians, and activists,

00:12:39.549 --> 00:12:41.610
rights organizations like Pink Armenia and the

00:12:41.610 --> 00:12:46.490
Gela's LGBTQ plus Armenian society. were very

00:12:46.490 --> 00:12:48.889
vocal calling it out as censorship. And it went

00:12:48.889 --> 00:12:51.009
international too, did it not? It was not just

00:12:51.009 --> 00:12:55.509
a local dispute. It did. The EU's Eastern Partnership

00:12:55.509 --> 00:12:58.909
Civil Society Forum weighed in. They issued a

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statement. saying the incident ran contrary to

00:13:01.700 --> 00:13:03.820
Armenia's commitments to the Creative Europe

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program. Wow. So suddenly a film festival programming

00:13:07.840 --> 00:13:10.799
decision becomes a matter of international diplomatic

00:13:10.799 --> 00:13:14.059
compliance. Right. That is the danger of being

00:13:14.059 --> 00:13:16.539
a crossroads. You want the prestige of being

00:13:16.539 --> 00:13:19.100
a European cultural partner, but that comes with

00:13:19.100 --> 00:13:21.539
expectations regarding freedom of expression.

00:13:22.159 --> 00:13:24.679
If local sensitivities or political pressure

00:13:24.679 --> 00:13:27.519
force you to censor you, risk burning the bridge

00:13:27.519 --> 00:13:29.480
you built. It really highlights that tension

00:13:29.480 --> 00:13:31.919
we mentioned. You have a festival dedicated to

00:13:31.919 --> 00:13:34.360
the crossroads of cultures. But when one of those

00:13:34.360 --> 00:13:36.759
cultural inputs clashes with local sensitivities,

00:13:36.860 --> 00:13:39.399
things get complicated fast. Precisely. It is

00:13:39.399 --> 00:13:41.659
easy to be a crossroads for things everyone agrees

00:13:41.659 --> 00:13:43.960
on. It is much harder to be a crossroads for

00:13:43.960 --> 00:13:46.320
controversial or marginalized voices. But to

00:13:46.320 --> 00:13:48.720
the festival's credit, it survived that controversy.

00:13:48.779 --> 00:13:51.320
It absorbed the blow. Yes. The conversation happened

00:13:51.320 --> 00:13:53.559
painful as it was, and they continued to operate.

00:13:53.919 --> 00:13:56.480
Which brings us up to the present day. Or, well,

00:13:56.740 --> 00:13:59.700
very recently. The 22nd edition of the festival

00:13:59.700 --> 00:14:02.399
just wrapped up. It's the 2025 edition. It was

00:14:02.399 --> 00:14:05.580
held from July 13th to July 20th. And looking

00:14:05.580 --> 00:14:08.440
at the programming for this recent edition, do

00:14:08.440 --> 00:14:10.840
we see them shying away, or are they leaning

00:14:10.840 --> 00:14:13.840
back into the bold choices? I think the bookends

00:14:13.840 --> 00:14:16.860
of the festival, the opening and closing films,

00:14:17.039 --> 00:14:20.059
tell a story in themselves. Well, the opening

00:14:20.059 --> 00:14:23.740
film was... It was just an accident by Jafar

00:14:23.740 --> 00:14:26.899
Panahi. Panahi is a major name. You do not get

00:14:26.899 --> 00:14:29.299
much more political statement than Jafar Panahi.

00:14:29.460 --> 00:14:32.620
He is a giant of Iranian cinema, but he is also

00:14:32.620 --> 00:14:35.039
a director who has faced immense persecution,

00:14:35.419 --> 00:14:37.539
house arrest, and imprisonment in his home country

00:14:37.539 --> 00:14:39.940
for his work. Right. So opening the festival

00:14:39.940 --> 00:14:42.879
with a Panahi film is a statement. It is a signal.

00:14:43.039 --> 00:14:45.620
It is. It reasserts the festival's commitment

00:14:45.620 --> 00:14:48.000
to artistic freedom and regional storytelling

00:14:48.000 --> 00:14:50.639
regardless of political pressure. It says we

00:14:50.639 --> 00:14:53.220
support the difficult voices. And then the closing

00:14:53.220 --> 00:14:56.019
film. They went with a classic. Last station,

00:14:56.299 --> 00:15:00.200
a 1994 film by Harutiun Kachatrian and Nora Armani.

00:15:00.539 --> 00:15:02.600
So grounding it back in our median cinema history

00:15:02.600 --> 00:15:05.659
to close it out. Exactly. It is that balance

00:15:05.659 --> 00:15:08.360
we keep seeing. Opening with a bold international

00:15:08.360 --> 00:15:10.879
statement from a neighbor, closing with the celebration

00:15:10.879 --> 00:15:13.659
of their own cinematic heritage. They are trying

00:15:13.659 --> 00:15:16.320
to hold both truths at once. So what does this

00:15:16.320 --> 00:15:18.100
all mean for you listening? We have gone from

00:15:18.100 --> 00:15:21.240
a startup festival in 2004 to a major regional

00:15:21.240 --> 00:15:25.870
hub that hosts everyone from Wim Wenders to We

00:15:25.870 --> 00:15:28.649
have seen them navigate the complexities of crossroads

00:15:28.649 --> 00:15:32.230
in a very literal sense with the 2017 controversy.

00:15:32.490 --> 00:15:34.850
I think the Golden Apricot serves as a really

00:15:34.850 --> 00:15:37.669
fascinating case study. We often think of film

00:15:37.669 --> 00:15:40.210
festivals as red carpets, flashing lights, and

00:15:40.210 --> 00:15:42.590
Oscar buzz. Glitz and glamour. Right. But in

00:15:42.590 --> 00:15:44.470
regions like the South Caucasus, a film festival

00:15:44.470 --> 00:15:47.250
is a diplomatic zone. A diplomatic zone, I like

00:15:47.250 --> 00:15:50.059
that. It really is. It is a place where Crossroads

00:15:50.059 --> 00:15:52.820
is not just a marketing slogan. It is a difficult,

00:15:52.820 --> 00:15:56.139
necessary practice. It is about bringing different

00:15:56.139 --> 00:15:59.120
worldviews into one cinema hall. Sometimes those

00:15:59.120 --> 00:16:02.000
worldviews clash, as we saw in 2017. Sometimes

00:16:02.000 --> 00:16:04.220
they harmonize, like with the Directors Across

00:16:04.220 --> 00:16:06.740
Borders program. It seems like the value is in

00:16:06.740 --> 00:16:09.980
the attempt. Even if it gets messy. The fact

00:16:09.980 --> 00:16:11.820
that they are trying to hold that space open

00:16:11.820 --> 00:16:14.799
is what matters. Exactly. In a world that is

00:16:14.799 --> 00:16:17.379
increasingly fragmented institutions like the

00:16:17.379 --> 00:16:20.120
Golden Apricot that insist on looking at the

00:16:20.120 --> 00:16:23.799
internal and external views to borrow the title

00:16:23.799 --> 00:16:27.659
of that cancelled program are vital. They force

00:16:27.659 --> 00:16:30.299
a conversation. They force people to sit in the

00:16:30.299 --> 00:16:32.860
dark and look at the world through someone else's

00:16:32.860 --> 00:16:35.700
eyes for two hours. And that leads us to our

00:16:35.700 --> 00:16:38.389
final thought for today. Yes. The question I

00:16:38.389 --> 00:16:41.509
would leave you with is this. In an era of increasing

00:16:41.509 --> 00:16:43.750
polarization where lines are being drawn harder

00:16:43.750 --> 00:16:46.250
and faster than ever, can film festivals like

00:16:46.250 --> 00:16:48.870
the Golden Apricot remain true crossroads? That

00:16:48.870 --> 00:16:51.110
is a great question. Or are they inevitably going

00:16:51.110 --> 00:16:53.970
to be forced to pick a path? Is true neutrality

00:16:53.970 --> 00:16:56.370
and total inclusivity even possible when art

00:16:56.370 --> 00:16:59.149
meets politics in such a volatile region? Something

00:16:59.149 --> 00:17:01.129
to mull over the next time you sit down to watch

00:17:01.129 --> 00:17:02.690
a movie from a part of the world you have never

00:17:02.690 --> 00:17:06.079
visited. That is it for this deep dive into the

00:17:06.079 --> 00:17:08.700
Golden Apricot. Thanks for listening. Thank you.
