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Welcome back to The Deep Dive. Today, I want

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you to just sort of picture the television landscape

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of 1990. Oh, wow. Yeah, that's a whole different

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world. It really is. There's no streaming, no

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internet spoilers, no DVRs. You literally had

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to be there sitting on your couch at 9 p .m.

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on a Thursday night. Right. Appointment viewing.

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Exactly. And if you missed it, you were just

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completely out of the conversation at work the

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next day. And in that very specific window of

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time, there was one show that was absolutely

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dominating the cultural conversation. Dominating

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is almost an understatement for what it was doing.

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Yeah, I mean, we are talking about Cheers, but

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we are talking about those early days, you know,

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the Sam and Diane romance that I think everyone

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instantly remembers. We are fast -forwarding

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all the way to season nine. Which, if you know

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anything about television history, that's a really

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fascinating place to land. It is. Because usually

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when we talk about a sitcom in its ninth season,

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we are talking about a show that's basically

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on life support. Oh, totally. The Jumping the

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Shark era. Yeah. We're talking about writers

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completely running out of ideas, actors kind

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of just phoning it in, or, you know, the network

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introducing some cute little kid to try and spike

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the ratings. Like Cousin Oliver syndrome. Exactly.

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It's almost always the beginning of the end.

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Right. That is the standard trajectory. You have

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the peak, the plateau, and then the inevitable

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decline. But here is the hook for today's deep

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dive. Cheers. Season nine basically broke the

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laws of television physics. It really did. According

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to the Nielsen Media Research Ratings for that

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specific time frame, the 1990 -1991 season, this

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show, which was nearly a decade old and had key

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cast members who had left years prior, was the

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number one top -rated network television show

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in the United States. It's just a staggering

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statistic. I mean, it wasn't just doing okay

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for an older show. It was beating 60 Minutes.

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Which is wild. And it was beating Roseanne, which

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at that time was an absolute juggernaut of working

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class comedy. It even beat The Cosby Show. Cheers.

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Season nine is arguably the most successful late

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stage season of any sitcom in history. So our

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mission today for this deep dive is to figure

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out how. Yeah, how did they pull it off? Exactly.

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How does a show set in a single location? A basement

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bar in Boston, which had already played out its

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primary love story, managed to just keep its

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momentum and reinvent itself to become more popular

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than ever. A great question. And to answer it,

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we've got a fantastic stack of source material

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today. We're pulling from the comprehensive Wikipedia

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entry for Cheers Season 9, which includes, you

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know, detailed episode summaries, cast lists,

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the Nielsen ratings charts, and their accolade

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records. And we are going to unpack all of the

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writing strategies. the character evolutions,

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and the specific ensemble magic that made this

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season an actual masterpiece. But I think we

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have to start by talking about the huge risk

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they took right out of the gate, because season

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nine starts by completely dismantling the one

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thing fans thought they wanted. Oh, you're talking

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about the Sam and Rebecca dynamic. I am. Let's

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jump right into section one of our deep dive,

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the central tension. All right, so context is

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really key here. For three seasons, ever since

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Shelley Long left and Kirstie Alley joined the

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cast as Rebecca Howe, the show had been building

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up this intense will -they -won't -they tension

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between Sam Malone and Rebecca. It was the new

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engine of the show. Exactly. The classic television

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trope. Sam is the playboy ex -athlete. Rebecca

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is this neurotic corporate climber. They're completely

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oil and water, so naturally, TV logic. dictates

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they have to fall in love. Right. And season

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eight ended with this massive cliffhanger involving

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Rebecca's extremely rich boyfriend, Robin Colcord.

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So season nine opens with episode one, which

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has a great title. Love is a really, really perfectly

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OK thing. Such a good title. And Robin Colcord

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returns from hiding to find Sam and Rebecca together

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in the office. Now, if this were Friends or The

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Office or frankly, almost any other sitcom, this

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is the exact moment where the leads confess their

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undying love. Right. The music swells. Kiss,

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the live studio audience loses their mind. That's

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the safe play. You give the audience the payoff.

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But the Cheers writers did something incredibly

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brave here. They zagged. Instead of falling into

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each other's arms, they have Sam and Rebecca

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frantically convince Robin that nothing happened,

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that they didn't sleep together. Which is hilarious.

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And Robin, who has these ongoing legal issues,

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just surrenders to the police. We'll definitely

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get to his legal troubles a bit later. But then

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once the dust settles, Sam and Rebecca have this

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private moment. The honesty bomb. Yes. I was

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rereading the summaries and watching some clips,

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and the acting in this scene is so beautifully

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subtle. Sam looks at her, and instead of giving

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this grand romantic speech, he just says, it

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wasn't as great as I expected. It is brutal.

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I mean, he basically gives their night of incredible

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passion a Yelp review of two stars. He tells

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her, I thought I'd be seeing fireworks, but eh.

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It's so funny, but why do you think the writers

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did that? I mean, on the surface, it seems like

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they are deliberately alienating the entire segment

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of the audience that was rooting for them to

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get together. They were acting. avoiding the

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moonlighting curse. There was a huge fear in

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the television industry at that time that once

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you finally put your two leads together, all

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the sexual tension evaporates and the show just

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dies. By having Sam essentially say, it was just

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okay, they completely reset the board. They took

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away the magic. Exactly. They moved the relationship

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from potential soulmates to buddies who accidentally

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slept together once and it was just kind of weird.

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That is such a crucial distinction for the show.

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It turns them into friends. Dysfunctional friends,

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sure, but friends. And adversaries. Yeah. Really.

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Because Rebecca is curious, obviously. Her ego

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is completely shattered. She storms out. She

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actually quits, which, let's be honest, is her

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go -to move. But she eventually comes back to

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apologize. And from that point on in season nine,

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the romantic tension is largely just gone. It's

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replaced by this sibling -like bickering that

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is actually much funnier and way more sustainable

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for a show entering its ninth year. It also frees

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Rebecca up to continue her absolute unhinged

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obsession with Robin Colcord. Yes, which really

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becomes the driving force of her character this

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year. Because we have to remember, Rebecca Howe

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is defined by her ambition. She desperately wants

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to be a winner. And Robin Colcord. The suave

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British multimillionaire is her golden ticket

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to the high life, even if he is currently a fugitive

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or, well, an inmate. Which brings us to episode

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four, where Nobody Knows Your Name. That title

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itself is a brilliant play on the show's theme

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song. And this episode is just painful for Rebecca.

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It really is a masterclass in cringe comedy,

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way before cringe comedy was a mainstream genre.

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So Robin is in prison. And he's giving these

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interviews to the press, very nobly protecting

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the identity of his quote -unquote true love.

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And Rebecca naturally assumes it's her. Oh, she

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is preening. She is ready for the paparazzi.

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She wants to be the glamorous mistress behind

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this huge corporate scandal. But then the news

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breaks. The press describes the person Robin

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is protecting as merely some Boston bar manager.

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They don't even use her name. Meanwhile, a woman

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from the French consulate who Robin was apparently

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also seeing claims to be the true love. And she

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gets all the fame, the TV interviews, the magazine

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covers. It strips Rebecca of the one thing she

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wants more than anything, which is Scotus. Being

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the secret lover of a billionaire is romantic.

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Being some bar manager is just humiliating for

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her. And it really highlights her delusion. She

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is in love with the lifestyle Robin provides,

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not necessarily the man himself. She wants to

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be the main character in a romance novel, but

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the universe just keeps casting her as the comic

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relief. She tries so hard to keep that fantasy

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alive, though. In episode seven, Breaking In

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is Hard to Do, she actually visits him in prison.

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And tries to seduce him. In the visitation room.

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Yes. With the glass partition right there. It

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is physical comedy gold for Kirstie Alley. She's

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trying to be incredibly sexy in this drab, depressing

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prison environment. But Robin rejects her. And

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this is key, right? He doesn't reject her because

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he has newfound morals. Not at all. He rejects

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her because getting caught messing around in

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the visitation room would extend his prison sentence.

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He is being purely pragmatic. He is always looking

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out for number one, which perfectly sets up the

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massive three -part arc in the middle of the

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season. The Wedding. Oh, this is the absolute

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centerpiece of Season 9, Episodes 15, 16, and

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17. The days of wine and neuroses, wedding bell

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blues, and I'm getting my act together and sticking

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it in your face. Those are fantastic titles,

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by the way. They really are. So Robin gets released

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from prison. He proposes to Rebecca. And this

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is it. She has won. She has a giant ring. She

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has the billionaire. But in Part 1, she starts

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drinking. Is it just cold feet? It's worse than

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that. It's a subconscious realization. She gets

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drunk because deep down she knows this entire

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thing is a sham. And in part two, on the actual

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wedding day, she finally admits it to herself.

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She has this huge epiphany. She says, I only

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love him for his money. That is a massive moment

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of growth for her character. To actually say

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that out loud, it redeems her a little bit. I

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mean, she's shallow, but at least she's finally

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being honest about it. Right. And she is actually

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ready to call the whole thing off. But the writers

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have one. Final, incredibly cruel twist waiting

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for her. Yes, the betrayal. Just as she is grappling

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with this huge moral dilemma, Robin reveals his

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true colors. He tells her he didn't come back

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to the bar for love. He came back because he

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hid $6 million in cash under her desk in the

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bar's office. Under the desk the entire time

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he was in prison. The whole time. He basically

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lifts up the floorboard, grabs this giant satchel

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of cash, and abandons her right at the altar.

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He just flees the country with the money. So

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she is left standing there with no husband, no

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money, and the crushing realization that she

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was just a pawn in his game. It completely destroys

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her. In part three, she has a total breakdown.

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She locks herself in the office. She leaves town

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for a bit. It is absolute rock bottom for Rebecca

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Howe. But, and I think this is why we love the

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show so much, she comes back. She always comes

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back to cheers. Because the bar is the only real

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thing she has left in her life. The people there,

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despite being absolute weirdos, actually care

00:10:20.289 --> 00:10:23.570
about her. Unlike Robin. Now, while Rebecca is

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spiraling out of control this season, Sam is

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playing a very different role. He really becomes

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the anchor of the show. He does. With Rebecca

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acting as the agent of chaos, Sam kind of steps

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into the straight man role. He's back as the

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manager. He's running the bar day to day. But

00:10:39.779 --> 00:10:41.980
we do start to see a crack in his armor by the

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season finale, episode 26, Uncle Sam Wants You.

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Ah, the baby fever episode. Yes. Sam starts spending

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time with Frasier and Lilith's son, Frederick,

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and he gets completely obsessed. He starts really

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seriously thinking about fatherhood for himself.

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Which is a huge shift for Sam Mayday Malone.

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He was always the guy who ran away from any kind

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of commitment. Now he is actively seeking a legacy.

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It really signals the beginning of the end for

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this series as a whole. Sam is starting to realize

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that casual dating and bartending might not actually

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be enough to fulfill him for the rest of his

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life. It sets the stage for the much more introspective

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Sam that we see in the final couple of seasons.

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So we have the two leads of the cast evolving

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in these major ways. The listener feedback we

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got, and frankly, what all the critics were saying

00:11:26.679 --> 00:11:29.399
at the time, points to one specific thing that

00:11:29.399 --> 00:11:32.500
made Season 9 so special. The ensemble? Exactly.

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Section 2 of our outline, the supporting cast

00:11:35.080 --> 00:11:37.360
highlights. This is where the show really just

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flexes its muscles. When you have a bench this

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deep, you don't need Sam and Rebecca to carry

00:11:42.940 --> 00:11:45.419
every single scene. You can let the supporting

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players shine. So let's talk about the Cranes,

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Frasier and Lilith, played by Kelsey Grammer

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and Bebe North. They are comedy snipers. They

00:11:53.220 --> 00:11:54.940
don't need a lot of setup at all. They just walk

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into the bar, deliver one devastatingly dry line,

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and the audience is completely in stitches. In

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episode seven, we get to see their intense parenting

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anxiety. They're absolutely distraught because

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they find out their baby, Frederick, is only

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of quote unquote average intelligence. Which

00:12:11.370 --> 00:12:13.889
to them is a literal tragedy. Oh, yeah. They

00:12:13.889 --> 00:12:15.649
are both renowned psychiatrists. They are both

00:12:15.649 --> 00:12:18.389
hardcore intellectuals. The mere idea that their

00:12:18.389 --> 00:12:21.870
combined gene pool produced a normal kid is terrifying

00:12:21.870 --> 00:12:24.289
to them. So they try to overcompensate. Right.

00:12:24.309 --> 00:12:26.009
They try to stimulate his brain with complex

00:12:26.009 --> 00:12:28.950
flashcards and classical music, trying to force

00:12:28.950 --> 00:12:31.259
him into being a genius. But then we get to the

00:12:31.259 --> 00:12:34.019
first word incident. This is legendary television.

00:12:34.440 --> 00:12:37.100
Frazier brings the baby into the bar. Norm walks

00:12:37.100 --> 00:12:40.299
in. The entire bar does the classic Norm chorus.

00:12:40.899 --> 00:12:44.399
And the baby mimics it. His very first word is

00:12:44.399 --> 00:12:48.100
shouting, Norm! It is the perfect nurture over

00:12:48.100 --> 00:12:50.940
nature joke. The kid is spending all his formative

00:12:50.940 --> 00:12:53.620
time being raised in a Boston bar. Of course,

00:12:53.659 --> 00:12:55.120
his first word is the name of the guy who is

00:12:55.120 --> 00:12:57.139
always sitting there. But the best part is Lilith's

00:12:57.139 --> 00:13:00.220
reaction. Bebe Newworth is just a genius in this

00:13:00.220 --> 00:13:02.610
scene. She clearly hears him say Norm, but her

00:13:02.610 --> 00:13:05.190
face completely lights up and she screams, Mommy!

00:13:05.509 --> 00:13:08.149
He said Mommy. It is so delusional, but it is

00:13:08.149 --> 00:13:10.509
deeply human. She wants that maternal validation

00:13:10.509 --> 00:13:13.289
so badly that she just rewrites reality in real

00:13:13.289 --> 00:13:16.129
time. I think it shows that beneath that coal,

00:13:16.269 --> 00:13:19.250
robotic, tight bun exterior, Lilith is just as

00:13:19.250 --> 00:13:20.990
desperate for connection as anyone else in that

00:13:20.990 --> 00:13:23.110
room. Speaking of Frasier, though, we do have

00:13:23.110 --> 00:13:25.409
to address a bit of a controversy. A continuity

00:13:25.409 --> 00:13:27.710
error that still haunts internet forums to this

00:13:27.710 --> 00:13:31.559
day. Oh boy. Yes, episode two cheers Fowles out.

00:13:31.720 --> 00:13:34.019
Frazier makes a very specific comment about his

00:13:34.019 --> 00:13:36.960
parents in this episode. What exactly does he

00:13:36.960 --> 00:13:39.899
say? He explicitly states that his parents are

00:13:39.899 --> 00:13:42.840
dead, both of them deceased. Which, if you have

00:13:42.840 --> 00:13:45.419
ever seen the massively successful spinoff series,

00:13:45.659 --> 00:13:48.960
Frazier, is a pretty big problem. Because his

00:13:48.960 --> 00:13:52.220
father, Martin Crane, is literally the co -lead

00:13:52.220 --> 00:13:55.220
of that show. It is a massive retcon. But you

00:13:55.220 --> 00:13:57.139
have to put yourself in the mindset of the era.

00:13:57.659 --> 00:14:00.320
There was no Wikipedia back then. There was no

00:14:00.320 --> 00:14:02.519
streaming where fans could binge watch and fact

00:14:02.519 --> 00:14:05.000
check every line of dialogue. Right. The writers

00:14:05.000 --> 00:14:06.820
just needed a quick reason for Frazier to be

00:14:06.820 --> 00:14:08.779
grumpy or sympathetic in that specific scene

00:14:08.779 --> 00:14:11.220
in 1990, so they tossed in a line about his dead

00:14:11.220 --> 00:14:13.639
parents. They never in a million years dreamed

00:14:13.639 --> 00:14:15.500
that Frazier Crane would get his own spinoff

00:14:15.500 --> 00:14:17.580
set in Seattle that would run for 11 seasons.

00:14:17.740 --> 00:14:20.039
It just proves that for sitcom writers in the

00:14:20.039 --> 00:14:23.340
90s, the joke always came first. canon and continuity

00:14:23.340 --> 00:14:25.480
were secondary to getting the laugh in the room?

00:14:25.580 --> 00:14:27.639
Always. You've serviced the senior right now.

00:14:27.759 --> 00:14:29.879
Let's move down the bar a bit to Cliff Clavin,

00:14:30.059 --> 00:14:33.899
the mailman, the resident know -it -all. Season

00:14:33.899 --> 00:14:36.460
9 really feels like the writers just sat in a

00:14:36.460 --> 00:14:38.879
room and decided, let's see exactly how weird

00:14:38.879 --> 00:14:41.379
we can make Cliff this year. They really leaned

00:14:41.379 --> 00:14:45.039
hard into his eccentricity. And equally importantly,

00:14:45.360 --> 00:14:47.960
the other characters' total intolerance of it.

00:14:48.059 --> 00:14:51.720
Take episode 12, Woody Interruptus. This episode

00:14:51.720 --> 00:14:54.919
features the infamous frozen head prank. This

00:14:54.919 --> 00:14:57.440
is maybe the most classic sitcom plot of the

00:14:57.440 --> 00:15:00.360
entire season, but it works so well because it's

00:15:00.360 --> 00:15:03.419
grounded in these specific characters. Cliff

00:15:03.419 --> 00:15:06.220
announces to the bar that he wants to be cryogenically

00:15:06.220 --> 00:15:09.419
frozen when he dies. Specifically, he wants his

00:15:09.419 --> 00:15:11.539
head preserved. Because of course he does. He

00:15:11.539 --> 00:15:13.179
probably read half a brochure about it in the

00:15:13.179 --> 00:15:15.500
mail and considers himself an expert. Exactly.

00:15:15.500 --> 00:15:17.659
So the bar gang decides they're going to mess

00:15:17.659 --> 00:15:19.950
with him. They get a cardboard box. They pack

00:15:19.950 --> 00:15:22.330
it full of dry ice so it's smoking. And they

00:15:22.330 --> 00:15:24.690
tell Cliff they found a frozen head. And Cliff

00:15:24.690 --> 00:15:27.070
actually believes it. Cliff will believe absolutely

00:15:27.070 --> 00:15:31.070
anything if it somehow validates his pseudo -intellectual

00:15:31.070 --> 00:15:34.350
worldview. But the prank doesn't stop there.

00:15:34.840 --> 00:15:37.320
It escalates until Norm eventually pretends to

00:15:37.320 --> 00:15:39.740
be decapitated. It sounds so gruesome when you

00:15:39.740 --> 00:15:42.519
describe it out loud, but on screen it is just

00:15:42.519 --> 00:15:46.080
guys being dudes. It's this weird, almost affectionate

00:15:46.080 --> 00:15:49.460
male bonding ritual. They torment Cliff because

00:15:49.460 --> 00:15:51.519
he is part of their tribe. That's spot on. If

00:15:51.519 --> 00:15:53.120
they didn't actually like him, they would just

00:15:53.120 --> 00:15:55.620
ignore him. The sheer amount of effort they put

00:15:55.620 --> 00:15:57.779
into building this elaborate prank proves that

00:15:57.779 --> 00:15:59.950
he is family to them. But we also see that Cliff

00:15:59.950 --> 00:16:01.710
has these moments of really deep insecurity.

00:16:01.990 --> 00:16:05.070
Like in episode 10, Veggie Boyd, there is a whole

00:16:05.070 --> 00:16:07.830
subplot about trivia napkins. Oh man, the bar

00:16:07.830 --> 00:16:10.309
gets these new cocktail napkins with trivia questions

00:16:10.309 --> 00:16:13.049
printed on them and Cliff just spirals. He literally

00:16:13.049 --> 00:16:14.970
feels threatened by a napkin. Well, if you think

00:16:14.970 --> 00:16:16.990
about it from his perspective, Cliff's entire

00:16:16.990 --> 00:16:19.750
social currency in that bar is that he knows

00:16:19.750 --> 00:16:23.350
useless facts. If a disposable paper napkin can

00:16:23.350 --> 00:16:26.129
provide that exact same service, what is the

00:16:26.129 --> 00:16:28.720
point of Cliff Clavin? Right. It is a full -blown

00:16:28.720 --> 00:16:30.919
existential crisis triggered by a bar supply.

00:16:31.279 --> 00:16:33.879
And we get to see his home life issues too this

00:16:33.879 --> 00:16:37.539
season. Episode 5, Ma Always Liked You Best.

00:16:37.799 --> 00:16:39.860
This is the introduction of the great feud for

00:16:39.860 --> 00:16:43.399
Ma Clavin's affection. Cliff refuses to let his

00:16:43.399 --> 00:16:45.840
mother stay with him at his place. So she ends

00:16:45.840 --> 00:16:47.659
up moving in with Woody. And of course they get

00:16:47.659 --> 00:16:50.580
along famously. Which just drives Cliff completely

00:16:50.580 --> 00:16:54.870
insane. It is classic petty jealousy. He pushes

00:16:54.870 --> 00:16:57.809
her away because he wants his space, but he absolutely

00:16:57.809 --> 00:17:00.210
cannot stand seeing her be happy with someone

00:17:00.210 --> 00:17:03.129
else. It adds a surprisingly real layer of psychological

00:17:03.129 --> 00:17:06.509
complexity to Cliff. He is the ultimate mama's

00:17:06.509 --> 00:17:09.410
boy who deeply resents his mama. Speaking of

00:17:09.410 --> 00:17:11.839
Woody. Woody Boyd, played by Woody Harrelson.

00:17:11.900 --> 00:17:13.720
I think we forget sometimes that he was this

00:17:13.720 --> 00:17:16.420
incredible, incredibly gifted comedic actor before

00:17:16.420 --> 00:17:18.640
he became a serious dramatic movie star. His

00:17:18.640 --> 00:17:21.339
physical comedy in season nine is just top tier.

00:17:21.480 --> 00:17:24.119
In that same episode, Veggie Boyd, he actually

00:17:24.119 --> 00:17:26.500
gets cast in a local commercial for a new health

00:17:26.500 --> 00:17:28.500
drink called Veggie Boy. But there's a catch.

00:17:28.859 --> 00:17:32.150
The drink is absolutely disgusting. It's vile.

00:17:32.250 --> 00:17:35.349
But Woody is so pure -hearted and naive he literally

00:17:35.349 --> 00:17:38.309
cannot tell a lie. He physically cannot smile

00:17:38.309 --> 00:17:40.589
and drink the sludge on camera at the same time.

00:17:40.650 --> 00:17:43.049
His face just rejects it. So they have to bring

00:17:43.049 --> 00:17:45.829
in Frasier to fix it. Frasier actually hypnotizes

00:17:45.829 --> 00:17:47.970
Woody to believe the drink is the most delicious

00:17:47.970 --> 00:17:50.329
thing in the world. And the physical acting here.

00:17:50.839 --> 00:17:54.039
The face Woody makes, this manic, wide -eyed,

00:17:54.119 --> 00:17:56.539
forced delight while clearly swallowing poison,

00:17:56.819 --> 00:17:59.740
is easily one of the funniest visual gags of

00:17:59.740 --> 00:18:02.380
the entire season. Woody also deals with some

00:18:02.380 --> 00:18:05.059
surprisingly modern problems this year. In episode

00:18:05.059 --> 00:18:07.720
11, Norman Cliff's Excellent Adventure, Woody

00:18:07.720 --> 00:18:10.460
gets addicted to a home shopping channel. This

00:18:10.460 --> 00:18:13.220
was a very real 90s phenomenon. People staying

00:18:13.220 --> 00:18:15.960
up and buying cubic zirconia jewelry and terrifying

00:18:15.960 --> 00:18:18.160
porcelain dolls at three in the morning. Woody

00:18:18.160 --> 00:18:20.079
has zero impulse control, so it fits his character

00:18:20.079 --> 00:18:22.549
perfectly. And we also see his ongoing romance

00:18:22.549 --> 00:18:25.710
with Kelly Gaines. We actually meet a rival suitor

00:18:25.710 --> 00:18:29.069
for her named Henri in episode 12. Ah, Henri

00:18:29.069 --> 00:18:32.170
the Frenchman. He is the complete anti -Woody.

00:18:32.250 --> 00:18:35.710
He is sophisticated, cynical, smooth, and he

00:18:35.710 --> 00:18:38.529
clearly wants to steal Kelly away. So Woody tries

00:18:38.529 --> 00:18:41.410
to prove his manhood by taking Kelly to a cheap

00:18:41.410 --> 00:18:44.630
motel for a romantic rendezvous. Which, knowing

00:18:44.630 --> 00:18:46.930
Woody and Kelly, is just such a hilariously bad

00:18:46.930 --> 00:18:49.890
idea. It is a total disaster waiting to happen.

00:18:49.970 --> 00:18:52.829
Right. But Carla, Carla Tortelli, of all people,

00:18:52.930 --> 00:18:55.589
actually saves the day. She tracks them down,

00:18:55.670 --> 00:18:58.430
bursts into the motel room and interrupts them

00:18:58.430 --> 00:19:00.450
before anything happens. Why does she do that?

00:19:00.920 --> 00:19:03.119
Because Carly usually loves watching people's

00:19:03.119 --> 00:19:05.599
lives dissolve into chaos. She does, but she

00:19:05.599 --> 00:19:08.079
has a real soft spot for Woody. She knows he

00:19:08.079 --> 00:19:10.240
is way out of his depth and is about to make

00:19:10.240 --> 00:19:12.140
a massive mistake that will probably cost him

00:19:12.140 --> 00:19:14.599
his relationship with Kelly. So she willingly

00:19:14.599 --> 00:19:17.000
plays the villain to save him from himself. It's

00:19:17.000 --> 00:19:19.339
a very rare moment of maternal protectiveness

00:19:19.339 --> 00:19:21.960
from Carly. Finally, for the ensemble, we have

00:19:21.960 --> 00:19:24.680
to talk about Norm, the man holding down the

00:19:24.680 --> 00:19:27.279
corner of the bar. Norm is essentially the Greek

00:19:27.279 --> 00:19:29.799
chorus of cheers. He sits there, he observes

00:19:29.799 --> 00:19:32.480
everything, he comments. But in episode six,

00:19:32.700 --> 00:19:36.019
Grease, he actually gets active. Yes, the campaign

00:19:36.019 --> 00:19:38.700
to save the hungry heifer. His absolute favorite

00:19:38.700 --> 00:19:42.160
restaurant, it is a greasy spoon, basically a

00:19:42.160 --> 00:19:46.019
total health hazard. But Norm loves it. When

00:19:46.019 --> 00:19:48.160
he hears that it's closing down, he launches

00:19:48.160 --> 00:19:51.700
this full scale protest campaign. He's got petitions.

00:19:51.720 --> 00:19:54.539
He's picketing outside. The irony of the whole

00:19:54.539 --> 00:19:57.039
situation. The twist is brilliant. The owner

00:19:57.039 --> 00:19:59.339
of the Hungry Huffer actually wants it to close.

00:19:59.519 --> 00:20:02.299
He desperately wants to burn the place down to

00:20:02.299 --> 00:20:04.980
collect the insurance money and sell to developers.

00:20:05.279 --> 00:20:07.960
So you have Norm out there passionately defending

00:20:07.960 --> 00:20:11.059
the structural integrity of this building while

00:20:11.059 --> 00:20:13.099
the owner is standing right behind him holding

00:20:13.099 --> 00:20:16.180
a lit match. It is a perfect. somewhat tragic

00:20:16.180 --> 00:20:19.500
metaphor for Norm's entire life. Yeah. He consistently

00:20:19.500 --> 00:20:22.000
invests his energy and loyalty into things that

00:20:22.000 --> 00:20:23.859
are fundamentally broken. And we can't ignore

00:20:23.859 --> 00:20:25.920
the physical comedy with Norm either. Back in

00:20:25.920 --> 00:20:28.480
episode five, the window incident. Oh, the new

00:20:28.480 --> 00:20:30.640
entrance. Right. Rebecca decides they need a

00:20:30.640 --> 00:20:33.079
new fancier entrance to the bar where she's testing

00:20:33.079 --> 00:20:35.279
out a new door frame. And Norm decides to test

00:20:35.279 --> 00:20:37.420
it out and gets completely stopped, just literally

00:20:37.420 --> 00:20:39.519
wedged in the window frame. I mean, let's be

00:20:39.519 --> 00:20:42.700
honest, it is a fat joke. It definitely is. But

00:20:42.700 --> 00:20:44.819
the reason it works is because George Wendt plays

00:20:44.819 --> 00:20:47.819
it with such incredible dignity. He doesn't panic.

00:20:47.980 --> 00:20:50.599
He doesn't flail around. He just kind of accepts

00:20:50.599 --> 00:20:53.519
that being stuck in a wall is his life now. He

00:20:53.519 --> 00:20:55.720
just asks someone to hand him a beer while he

00:20:55.720 --> 00:20:58.240
waits for the police. It emphasizes that Norm

00:20:58.240 --> 00:21:00.900
isn't just a customer. He is a literal fixture

00:21:00.900 --> 00:21:03.599
of the bar. He is part of the architecture. So

00:21:03.599 --> 00:21:05.660
that really covers the people inside the ecosystem

00:21:05.660 --> 00:21:09.519
of the bar. But season nine also actively expands

00:21:09.519 --> 00:21:12.400
the world outside. those walls right moving on

00:21:12.400 --> 00:21:15.400
to section three of our deep dive the environment

00:21:15.400 --> 00:21:19.519
and specifically bar wars and real estate the

00:21:19.519 --> 00:21:21.839
writers knew they needed some external antagonists

00:21:21.839 --> 00:21:24.319
to unite the cast you need a villain to bring

00:21:24.319 --> 00:21:26.839
the family together and we get the classic rivalry

00:21:26.839 --> 00:21:30.640
with gary's oldie town tavern in episode 2 cheers

00:21:30.640 --> 00:21:33.259
fouls out it escalates to a basketball game high

00:21:33.259 --> 00:21:35.910
stakes basketball And Cheers decides they aren't

00:21:35.910 --> 00:21:37.710
messing around this time. They bring in a ringer.

00:21:37.750 --> 00:21:40.569
Actual Boston Celtics legend Kevin McHale. This

00:21:40.569 --> 00:21:42.970
was such a huge cameo at the time. It really

00:21:42.970 --> 00:21:46.069
grounded the show in the reality of Boston. Seeing

00:21:46.069 --> 00:21:48.490
an actual Celtic hanging out in the bar with

00:21:48.490 --> 00:21:51.369
Norm and Cliff made the whole world feel authentic.

00:21:51.769 --> 00:21:54.230
But of course, because it is Cheers, and because

00:21:54.230 --> 00:21:56.250
they are playing against Gary, they absolutely

00:21:56.250 --> 00:21:59.730
cannot win. Gary is always playing 4D chess while

00:21:59.730 --> 00:22:01.950
the Cheers gang is playing checkers. Gary plays

00:22:01.950 --> 00:22:05.700
so dirty. Exactly is the con this time. He fakes

00:22:05.700 --> 00:22:08.619
a medical diagnosis. Yeah. So Gary orchestrates

00:22:08.619 --> 00:22:11.420
this elaborate guilt trip. He tricks the Cheers

00:22:11.420 --> 00:22:13.299
gang into believing that the game is actually

00:22:13.299 --> 00:22:15.819
a charity event or that Gary's players have some

00:22:15.819 --> 00:22:18.700
severe physical limitations. I think he sends

00:22:18.700 --> 00:22:21.180
in a fake doctor to diagnose Mikhail with a stress

00:22:21.180 --> 00:22:23.119
fracture or something. Right. He makes the Cheers

00:22:23.119 --> 00:22:25.920
gang feel like absolute monsters for trying to

00:22:25.920 --> 00:22:28.160
win the game. So they forfeit or they throw the

00:22:28.160 --> 00:22:30.480
game out of this sudden moral obligation. Only

00:22:30.480 --> 00:22:32.579
to find out seconds later that Gary was lying.

00:22:32.779 --> 00:22:34.920
the entire time and just walked away with their

00:22:34.920 --> 00:22:37.519
money. It is the ultimate Charlie Brown in the

00:22:37.519 --> 00:22:40.579
football scenario. Gary always, always pulls

00:22:40.579 --> 00:22:42.660
the football away at the last second. But while

00:22:42.660 --> 00:22:45.559
Gary is fun, the much more significant villain

00:22:45.559 --> 00:22:48.839
introduced this season is John Allen Hill. Played

00:22:48.839 --> 00:22:51.180
by the wonderful Keane Curtis, he's introduced

00:22:51.180 --> 00:22:54.240
in episode nine as the new owner of Melville's,

00:22:54.240 --> 00:22:56.380
which is the fancy seafood restaurant located

00:22:56.380 --> 00:22:59.299
directly upstairs from Cheers. This was a brilliant

00:22:59.299 --> 00:23:01.920
addition to the cast. Because John Allen Hill

00:23:01.920 --> 00:23:05.019
is not a childish prankster like Gary. He is

00:23:05.019 --> 00:23:08.099
a legitimate snob. He actively hates the bar.

00:23:08.279 --> 00:23:10.779
He hates the noise. He hates the smell of the

00:23:10.779 --> 00:23:13.720
beer. And he really hates the people. And in

00:23:13.720 --> 00:23:16.839
that episode, Bad Neighbor Sam, he drops an absolute

00:23:16.839 --> 00:23:19.380
bombshell on them. Real estate law at its finest.

00:23:19.799 --> 00:23:22.440
Hill reveals that through some arcane quirk in

00:23:22.440 --> 00:23:24.599
the original deed to the building, he actually

00:23:24.599 --> 00:23:27.400
owns the back hallway, the pool room, and the

00:23:27.400 --> 00:23:30.039
restrooms of Cheers. That is a nightmare scenario

00:23:30.039 --> 00:23:32.420
for a bar owner. Sam doesn't even own his own

00:23:32.420 --> 00:23:35.279
bathrooms. It's a massive power move. Hill literally

00:23:35.279 --> 00:23:38.180
has his workers build a solid brick wall in the

00:23:38.180 --> 00:23:40.940
hallway to block access. He holds the bladders

00:23:40.940 --> 00:23:43.650
of the bar patrons hostage. It forces Sam to

00:23:43.650 --> 00:23:45.769
literally pay daily rent just to let his customers

00:23:45.769 --> 00:23:48.349
use the toilets. It is so deeply humiliating

00:23:48.349 --> 00:23:50.849
for him. It really changes the power dynamic

00:23:50.849 --> 00:23:55.210
of the entire show. Sam is usually the undisputed

00:23:55.210 --> 00:23:57.670
king of his castle. John Allen Hill makes him

00:23:57.670 --> 00:23:59.750
feel like a helpless serf. And this storyline

00:23:59.750 --> 00:24:02.069
doesn't just fade away. It actually resolves

00:24:02.069 --> 00:24:04.049
in a way that permanently changes the ownership

00:24:04.049 --> 00:24:07.509
structure of the bar, right? Yes, it does. Later

00:24:07.509 --> 00:24:10.009
in the season, in episode 19, Crash of the Titans,

00:24:10.210 --> 00:24:13.839
Rebecca finally steps up. She uses the money

00:24:13.839 --> 00:24:16.559
she has, or money she managed to scrape together,

00:24:16.779 --> 00:24:19.859
to buy back the pool room and the bathrooms directly

00:24:19.859 --> 00:24:22.160
from Hill. So she essentially saves the bar.

00:24:22.420 --> 00:24:25.079
She does. And in doing so, she becomes an official

00:24:25.079 --> 00:24:27.299
partner. She isn't just an employee drawing a

00:24:27.299 --> 00:24:29.619
salary anymore. She owns a piece of the rock.

00:24:29.859 --> 00:24:32.140
That is a great character arc. It solidifies

00:24:32.140 --> 00:24:34.019
her place in the ecosystem. She has literally

00:24:34.019 --> 00:24:36.519
bought her way into the Cheers family. Okay,

00:24:36.579 --> 00:24:38.619
let's zoom out a bit now. We have talked about

00:24:38.619 --> 00:24:40.680
the plot mechanics, the character arcs, the jokes.

00:24:41.180 --> 00:24:43.119
But we need to look at the historical legacy

00:24:43.119 --> 00:24:46.880
of this season. Moving to section four, critical

00:24:46.880 --> 00:24:49.200
reception. We mentioned the Nielsen ratings at

00:24:49.200 --> 00:24:51.400
the very top of the deep dive, the number one

00:24:51.400 --> 00:24:54.359
show in America. But the critics were also completely

00:24:54.359 --> 00:24:57.079
on board, which isn't always a guarantee. Right.

00:24:57.140 --> 00:24:59.960
Sometimes massively popular shows get absolutely

00:24:59.960 --> 00:25:03.339
slammed by television critics. But Cheers Season

00:25:03.339 --> 00:25:05.960
9 was a critical darling across the board. It

00:25:05.960 --> 00:25:08.119
really swept the awards season. Let's look at

00:25:08.119 --> 00:25:11.000
the 1991 Emmy Awards. This was basically a coronation

00:25:11.000 --> 00:25:14.460
for the show. They won Outstanding Comedy Series.

00:25:15.049 --> 00:25:16.769
And they were up against heavy hitters like the

00:25:16.769 --> 00:25:19.329
Golden Girls, Murphy Brown, and Designing Women.

00:25:19.470 --> 00:25:22.250
That was incredibly tough competition. And Kirstie

00:25:22.250 --> 00:25:24.690
Alley won the Emmy for Lead Actress in a Comedy

00:25:24.690 --> 00:25:27.630
Series. This was a huge milestone for her. You

00:25:27.630 --> 00:25:29.390
have to remember, for her first few years on

00:25:29.390 --> 00:25:31.849
the show, she was living entirely in Shelley

00:25:31.849 --> 00:25:34.940
Long's shadow. The critics constantly compared

00:25:34.940 --> 00:25:37.680
Rebecca to Diane. Unfavorably, usually. Right.

00:25:37.740 --> 00:25:40.140
By season nine, she had completely won everyone

00:25:40.140 --> 00:25:43.900
over. This Emmy win was the industry definitively

00:25:43.900 --> 00:25:46.259
saying, you are not just a replacement anymore.

00:25:46.559 --> 00:25:49.039
You are a massive star in your own right. And

00:25:49.039 --> 00:25:51.480
by Meanworth, one outstanding supporting actress

00:25:51.480 --> 00:25:53.839
for playing Lilith. Again, just proving that

00:25:53.839 --> 00:25:56.180
playing a cold, seemingly unfeeling character

00:25:56.180 --> 00:25:58.059
can actually make you the funniest person in

00:25:58.059 --> 00:26:00.160
the room if the writing is sharp enough. And

00:26:00.160 --> 00:26:02.920
we can't forget. James Burroughs won the Emmy

00:26:02.920 --> 00:26:05.859
for directing. Yes, for Woody Interruptus. The

00:26:05.859 --> 00:26:08.460
Frozen Head episode. I just love that it's a

00:26:08.460 --> 00:26:11.539
highly prestigious highbrow award for an incredibly

00:26:11.539 --> 00:26:14.700
lowbrow prank storyline. I think it just shows

00:26:14.700 --> 00:26:17.200
that execution matters so much more than concept.

00:26:17.640 --> 00:26:20.140
You can do a fundamentally dumb sitcom joke,

00:26:20.319 --> 00:26:23.119
but if you direct it with precision pacing, it

00:26:23.119 --> 00:26:26.119
becomes art. The show also won the Golden Globe

00:26:26.119 --> 00:26:28.480
for Best Television Series Musical or Comedy,

00:26:28.640 --> 00:26:31.500
which it shared with Season 8. due to the eligibility

00:26:31.500 --> 00:26:33.799
window, they were just unstoppable. And they

00:26:33.799 --> 00:26:36.799
celebrated this success with a very special event.

00:26:37.480 --> 00:26:40.420
The 200th episode. Episode eight of this season.

00:26:40.579 --> 00:26:42.460
They broke the fourth wall completely for this

00:26:42.460 --> 00:26:44.940
one. It was a special retrospective hosted by

00:26:44.940 --> 00:26:47.240
John McLaughlin, the famous political pundit

00:26:47.240 --> 00:26:49.740
from the McLaughlin Group. It was formatted as

00:26:49.740 --> 00:26:51.720
a serious panel discussion about the cultural

00:26:51.720 --> 00:26:54.140
impact of the show, with the cast appearing on

00:26:54.140 --> 00:26:57.440
stage as themselves alongside the creators. And

00:26:57.440 --> 00:27:00.410
the biggest moment of that special. They brought

00:27:00.410 --> 00:27:02.890
back Shelley Long. Which was the exact moment

00:27:02.890 --> 00:27:05.849
every single fan was waiting for. Diane Chambers

00:27:05.849 --> 00:27:08.730
returned, well, sort of, as the actress. It was

00:27:08.730 --> 00:27:11.630
a huge peace offering to the longtime fans. It

00:27:11.630 --> 00:27:13.509
acknowledged the foundational history of the

00:27:13.509 --> 00:27:15.829
show while also showing how confident the current

00:27:15.829 --> 00:27:18.910
cast was. They clearly weren't afraid of the

00:27:18.910 --> 00:27:21.349
ghost of Diane Chambers anymore. Exactly. They

00:27:21.349 --> 00:27:23.710
were the number one show on TV. They had nothing

00:27:23.710 --> 00:27:26.740
to prove. So as we start to wrap up this deep

00:27:26.740 --> 00:27:29.579
dive into season nine, I want to circle back

00:27:29.579 --> 00:27:32.460
to the central theme of our outline. Why did

00:27:32.460 --> 00:27:35.259
this specific season work so incredibly well?

00:27:35.400 --> 00:27:37.480
I think it worked because it simply wasn't afraid

00:27:37.480 --> 00:27:40.329
to change. Most sitcoms die because they try

00:27:40.329 --> 00:27:42.670
to freeze time. They want the characters to stay

00:27:42.670 --> 00:27:44.890
exactly the same forever because that's what

00:27:44.890 --> 00:27:46.849
made them famous in the first place. Cheers let

00:27:46.849 --> 00:27:49.369
them grow. They let Sam get older and start wanting

00:27:49.369 --> 00:27:51.630
a family. They let Rebecca get completely broken

00:27:51.630 --> 00:27:54.549
down. They let Frasier and Lilith struggle with

00:27:54.549 --> 00:27:57.049
the realities of raising a baby. Exactly. They

00:27:57.049 --> 00:27:59.589
leaned heavily into the ensemble magic. They

00:27:59.589 --> 00:28:01.470
realized that characters like Cliff and Norm

00:28:01.470 --> 00:28:03.430
and Woody weren't just background decoration

00:28:03.430 --> 00:28:06.130
to serve drinks to. They were the actual beating

00:28:06.130 --> 00:28:08.730
heart of the show. And I think that shift moving

00:28:08.730 --> 00:28:12.690
from a romance -driven narrative to a true balanced

00:28:12.690 --> 00:28:15.630
ensemble comedy is exactly what allowed Cheers

00:28:15.630 --> 00:28:18.210
to stay on the air and stay relevant for another

00:28:18.210 --> 00:28:21.069
two full seasons after this. Absolutely. Season

00:28:21.069 --> 00:28:23.750
9 was the crucial bridge. It proved to the network

00:28:23.750 --> 00:28:26.369
and the fans that the show was bigger than any

00:28:26.369 --> 00:28:29.130
one romantic relationship. It was a victory lap

00:28:29.130 --> 00:28:30.869
where they were comfortable in their identity.

00:28:31.089 --> 00:28:33.250
Before we go today, I always like to leave you,

00:28:33.349 --> 00:28:35.750
the listener, with a final provocative thought.

00:28:35.869 --> 00:28:37.759
Something to sort of... mull over on your own

00:28:37.759 --> 00:28:39.700
that builds on what we've discussed today. Okay,

00:28:39.759 --> 00:28:41.400
I think I know exactly where you're headed with

00:28:41.400 --> 00:28:43.759
this. We spent a lot of time talking about Robin

00:28:43.759 --> 00:28:46.380
Colcourt today, the billionaire boyfriend. Played

00:28:46.380 --> 00:28:49.160
just brilliantly by Roger Reese. He lies. He

00:28:49.160 --> 00:28:52.079
cheats on Rebecca. He steals six million dollars.

00:28:52.359 --> 00:28:55.400
He leaves her standing alone at the altar. By

00:28:55.400 --> 00:28:57.859
all conventional accounts, he is the ultimate

00:28:57.859 --> 00:29:01.559
villain of season nine. He is a classic mustache

00:29:01.559 --> 00:29:04.700
twirling bad guy. But hear me out on this. Is

00:29:04.700 --> 00:29:07.619
he actually the hero of Rebecca's overall story?

00:29:07.920 --> 00:29:09.819
Oh, that is a hot take. Go on, explain that.

00:29:10.000 --> 00:29:13.140
Think about exactly who Rebecca Howe was before

00:29:13.140 --> 00:29:16.180
Robin left her. She was entirely obsessed with

00:29:16.180 --> 00:29:19.079
status. She was relentlessly climbing a corporate

00:29:19.079 --> 00:29:21.480
ladder that didn't even really exist anymore.

00:29:21.740 --> 00:29:24.660
She was defining her entire self -worth by the

00:29:24.660 --> 00:29:26.579
wealth of the man she was sleeping with. She

00:29:26.579 --> 00:29:29.299
was a shallow, highly neurotic mess. Right. So

00:29:29.299 --> 00:29:31.900
when Robin stole that money and ran away, he

00:29:31.900 --> 00:29:35.230
essentially... He took away the financial safety

00:29:35.230 --> 00:29:37.730
net. He completely destroyed the fantasy. He

00:29:37.730 --> 00:29:40.240
forced her to hit. absolute rock bottom. And

00:29:40.240 --> 00:29:42.599
because she hit rock bottom, she had absolutely

00:29:42.599 --> 00:29:44.599
no choice but to rebuild her life from scratch.

00:29:44.839 --> 00:29:47.180
Exactly. Because of what he did, she had to buy

00:29:47.180 --> 00:29:49.460
into the bar. She had to learn to actually rely

00:29:49.460 --> 00:29:51.680
on Sam and the rest of the gang for emotional

00:29:51.680 --> 00:29:54.059
support. She had to become a real functioning

00:29:54.059 --> 00:29:57.160
person rather than just a corporate caricature.

00:29:57.460 --> 00:30:00.180
So you're basically saying that Robin Colcord

00:30:00.180 --> 00:30:02.859
was the forest fire that had to burn everything

00:30:02.859 --> 00:30:05.819
down so that new life could finally grow. Exactly.

00:30:05.839 --> 00:30:08.359
Without that massive betrayal, Rebecca Rebecca

00:30:08.359 --> 00:30:11.359
Howe just remains a miserable social climbing

00:30:11.359 --> 00:30:14.500
executive forever. With the betrayal, she becomes

00:30:14.500 --> 00:30:17.160
a beloved friend and a legitimate small business

00:30:17.160 --> 00:30:19.960
owner. I really like that framing. He is the

00:30:19.960 --> 00:30:22.079
accidental savior. It certainly doesn't forgive

00:30:22.079 --> 00:30:25.559
the theft or the emotional abuse. But narratively

00:30:25.559 --> 00:30:28.519
speaking, abandoning her was the absolute best

00:30:28.519 --> 00:30:30.119
thing he could have ever done for her character

00:30:30.119 --> 00:30:32.359
development. It's definitely something to think

00:30:32.359 --> 00:30:34.359
about the next time you are flipping channels

00:30:34.359 --> 00:30:37.279
and catch the reruns. A massive thank you to

00:30:37.279 --> 00:30:39.500
the brilliant cast and crew of Cheers for giving

00:30:39.500 --> 00:30:42.319
us this incredible season of television. And

00:30:42.319 --> 00:30:44.440
as always, a huge thank you to you for listening.

00:30:44.559 --> 00:30:46.539
Cheers. We will catch you on the next deep dive.
