WEBVTT

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Welcome back to the Deep Dive. Today, we're walking

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into a place where everybody knows your name.

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Or, well, to be a bit more accurate for the time

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period we're looking at, a place where nobody

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knew anybody's name, and frankly, nobody was

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watching. Right, yeah, it's hard to believe now.

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It really is. We are talking about Cheers, but

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not... The cultural juggernaut that we all remember

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dominating the 80s and 90s. We are going back

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to the very beginning. Season one, the year was

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1982. 1982. And here is the thing that really

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blew my mind when I started digging into these

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sources. Cheers. This show that is basically

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on the Mount Rushmore of sitcoms, it was a complete

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and total disaster when it launched. It really

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was. It was a near -death experience for the

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entire franchise, right out of the gate. It's

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hard to reconcile the legacy of the show with

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the cold, hard facts of that first season. Yeah,

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the numbers are just brutal. If you look at the

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numbers in the Wikipedia article for Cheers season

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one, which is our source material today, it wasn't

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just struggling. It was arguably a massive failure.

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It finished 74th out of 99 regularly scheduled

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shows that year. 74th. I just sit with that number

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for a second for everyone listening. 74th out

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of 99. That is dangerously close to the bottom

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of the barrel. It is. In fact, it was dead last

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among the shows that actually survived to see.

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A second season. Wow. Yeah. By all conventional

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logic and certainly by the ruthless standards

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of 1980s network television, NBC should have

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canceled it immediately. But they didn't. They

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didn't. And that is really the mission of our

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deep dive today. We are going to explore how

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a show finishing that low managed to survive

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its own birth. We're going to look at the bizarre

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what could have been casting choices which. honestly

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would have resulted in a completely different

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show and the smoke and mirrors production secrets

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behind that bar that looks so real but absolutely

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wasn't. Oh, the production secrets are fascinating.

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There's a lot of movie magic happening there.

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Yeah, when we say smoke and mirrors, we aren't

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just using a figure of speech. We've got notes

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here from the source on fake beer, non -existent

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bathrooms, and cheese puffs that define the laws

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of physics. Right. But before we get into the

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illusions, let's set the stage a bit. The source

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material outlines that we are looking at a show

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created by James Burroughs and the Charles Brothers,

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Glenn and Les, and these guys were not... No,

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not at all. They were veterans. They had just

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come off working on Taxi, which was critical

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royalty at the time. They had a serious pedigree

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in the industry. Right. And the show aired on

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NBC from September 1982 to March 1983. The setting

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is totally iconic now, a neighborhood bar in

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Boston. But the source material points out a

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really interesting detail about that setting.

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While the visual inspiration was a real place,

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the Bull and Finch Pub on Beacon Hill in Boston.

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The reality was pure Hollywood. Yeah, it wasn't

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shot in Boston at all. Not a single frame. It

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was filmed entirely on Stage 25 at the Paramount

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lot in Los Angeles. So it's a Los Angeles soundstage

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pretending to be a gritty Boston pub. Let's unpack

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the blueprint of this show, because reading through

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the source, it wasn't always going to be the

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Cheers we know. The original concept wasn't even

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a neighborhood bar. Yeah, this is where the development

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process is so interesting. It was supposed to

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be a hotel. A hotel. Exactly. James Burroughs,

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who was the director and co -creator, he was

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a huge fan of the British sitcom Fawlty Towers.

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Oh, sure. John Cleese. Right. And Burroughs wanted

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to create an American version of that specific

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energy. A show set in a hotel lobby or maybe

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a hotel bar where you have this constant revolving

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door of eccentric characters coming in and out.

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OK, I love Faulty Towers, but that is a very,

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very different energy from Cheers. Faulty Towers

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is it's manic. It's high stress. It's about people

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passing through who you are never going to see

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again. Exactly. Cheers is, well, it's cozy. It's

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about people who never leave. And the producers

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realized that pretty quickly during development,

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they started narrowing the focus down. First,

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they thought, OK, maybe we just focus on the

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hotel bar, not the whole hotel. But then Glenn

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Charles made what turned out to be a crucial

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observation. He felt a neighborhood bar was just

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more cozy. It allowed for that ensemble nature

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to really develop where the characters could

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bond over a long period of time. That makes total

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sense. If you're in a hotel, your guests check

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out after three days. You can't build long term

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relationships. Exactly. In a neighborhood bar,

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your guests might sit on the exact same stool

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for 30 years. And that shift in setting changed

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the entire requirement for the cast. The source

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mentions they added an athletic element to the

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backstory because the creators themselves were

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sports fans. Oh. Which brings us to one of the

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biggest what -ifs in the entire Wikipedia article.

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Let's talk about Sam Malone. Oh, this is a great

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pivot. Because the Sam Malone on the original

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page was not the Sam Malone we saw on our screens.

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This is fascinating, and it really highlights

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how fragile the creative process is when you're

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casting a show. In the original script, Sam Malone

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was not a baseball player at all. No. He was

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written as a former wide receiver for the New

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England Patriots. A football player. Now, I want

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to pause on this for you listening, because I'm

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trying to picture Ted Danson, who is this tall,

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elegant, almost dapper guy wearing football shoulder

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pads and a helmet. I just... I can't quite see

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it. Neither could the writers, eventually. They

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cast Ted Danson and pretty much immediately realized

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his physical build was all wrong for a professional

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football player. Right. He's lanky. He is. He

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doesn't look like a guy who takes massive hits

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across the middle of the field from a linebacker.

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He looks graceful. So they have a choice to make

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there. Do you fire Danson, who you obviously

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like for his acting, and find a guy who looks

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like a meathead? Or do you change the sport to

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fit the actor? They chose to change the sport.

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They pivoted to baseball. And specifically, they

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made him a relief pitcher for the Boston Red

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Sox. And I think looking at how the show developed,

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this is the key to the whole psychological makeup

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of the series. This wasn't just a minor physical

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pivot. It changed the DNA of the character completely.

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How so? Well, think about the archetype of a

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wide receiver in the 80s. You're thinking high

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energy, maybe a bit of a diva, part of a chaotic

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team environment. But a relief pitcher. Ah, yeah,

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that is the deep dive nugget right there. A relief

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pitcher is arguably the most isolated man in

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sports. Exactly. You stand on that mound, the

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game is entirely on the line, and it is completely

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up to you. It's a solitary duel between you and

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the batter. And when Sine talks about his drinking

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days in the show or his failures, It hits harder

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because baseball is a cerebral, lonely game.

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Right. It creates that brooding quality. A wide

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receiver has a quarterback to blame if the pass

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is bad. A relief pitcher only has himself. That

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loneliness is what made the romance with Diane

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work so well. That's a great analysis of how

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a forced production change actually deepens the

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narrative. Speaking of casting deviations, let's

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look at Diane's mother. There's a note in the

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source here that says the producers wanted a

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massive legendary comedy star for that role.

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They did. They wanted Lucille Ball. I mean, can

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you imagine Lucille Ball walking into the Cheers

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bar? That would have been earth shattering for

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a new sitcom. It would have been a massive coup

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for NBC. But looking back at it, you have to

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wonder if it would have been almost too big.

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Lucille Ball kind of sucks all the oxygen out

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of a room because she's such an absolute icon.

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The audience wouldn't be looking at Diane. They'd

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be looking at Lucy. Right. It stops being Cheers,

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starts being a Lucille Ball guest appearance.

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Right. But she turned down the role anyway. She

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did. And the role eventually went to Glynis Johns,

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who appears in the episode titled Someone Single,

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Someone Blue. Which was probably for the best,

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for the long -term health of the show. It kept

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the ensemble balanced. But speaking of balance,

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there is one character in the source material

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that was actually cast, filmed, and then completely

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erased from existence. I'm talking about Mrs.

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Littlefield. Oh, this story is wild. It's crazy.

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It's a deep cut that really changes how we view

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the show's early development. Mrs. Littlefield

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was intended to be a regular character. She was

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written as an elderly, conservative, and often

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overtly racist bar patron. Yeah. The idea the

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writers had was to have this older voice injecting

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these controversial, abrasive opinions into the

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regular bar chat. So they cast someone for this.

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They did. They cast an actress named Margaret

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Whaler in the role. They filmed her in the pilot

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episode. She had lines. She was part of the conversational

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flow of the bar. So they have this character

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who is essentially there to be the antagonist,

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the person who says the things you absolutely

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aren't supposed to say. Right. And then they

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actually watched the footage back in the editing

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room and they realized it just didn't work. The

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vibe was completely wrong. It was too harsh.

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Way too harsh. It soured that cozy atmosphere

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they were trying so hard to build. So they made

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a drastic decision in post -production. They

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cut every single one of her lines from the final

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edit of the pilot. But she's still physically

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there on screen. She is. If you watch the pilot

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carefully, you can see her sitting in the background.

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She's just an extra now. A sweet, white -haired,

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little old lady who sits there silently drinking.

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That is incredible. But originally, she was supposed

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to be this abrasive force that completely wrote

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her out of all subsequent episodes. It's amazing

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how editing can change the entire DNA of a show.

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If they'd kept a racist grandmother figure as

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a main cast member, the warmth of the bar might

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have felt very different. It might have felt

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more like All in the Family, but set in a pub.

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It would have changed the chemistry. entirely

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and the source doesn't explicitly state this

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but if you look at the structure by removing

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the elderly antagonist figure it kind of cleared

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space for the elderly heart figure oh you mean

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coach Exactly. It allowed Coach to become the

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primary older voice in the room. And his voice

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was one of love and support, not judgment and

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racism. That is a brilliant point. We'll definitely

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get to Coach in a minute. But we have to talk

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about the two characters who filled the comedy

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void and became the absolute engines of the show.

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Believe it or not, according to the source, Norm

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and Cliff were not in the original pilot script

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at all. I know, it sounds impossible to picture.

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The source material is very clear on this fact.

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The original pilot script only had four principal

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characters. Sam, Diane, Carla, and Coach. That's

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it. No Norm. No Cliff. No. A cheers without someone

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shouting Norm every time the door opens. Yeah.

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That feels like a violation of natural law. Yeah.

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How did they get added to the show? It really

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came down to the magic of the audition process.

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George Wendt came in and auditioned for a very

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minor role. The character's name was just George

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and he had exactly one line in the entire script.

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One line. And knowing George Wendt, I have a

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feeling I know what that line was. Beer. That's

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it. Just the word beer. Just beer. But think

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about the context of the delivery. He's a guy

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entering a bar and his entire existence, his

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whole motivation is summed up in that one word.

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The producers noted he delivered it with such

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specific, heavy weariness, like a guy who has

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just had a long, terrible day and desperately

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needs that relief that it resonated with them

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immediately. So that one word line evolved into

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the character of Norm Peterson. Exactly. He became

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a regular almost immediately because of that

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one reading. It's a lesson in acting, really.

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There are no small parts. He took one syllable

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and built an entire career on it. And what about

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John Ratzenberger? He plays Cliff Clavin, the

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know -it -all postal worker. Radzenberger also

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came in to audition for a minor unnamed role.

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But as he was leaving the audition room, he did

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something incredibly bold. He turned back to

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the producers and asked if they had a bar know

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-it -all character. A bar know -it -all? Yeah.

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You know, the kind of guy who thinks he has an

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endless supply of trivia and facts, but is usually

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completely wrong or just incredibly annoying

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to everyone else. So he basically pitched his

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own character to them right there. He did. He

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improvised the entire concept of clip. That's

00:12:08.289 --> 00:12:11.230
amazing. But here's a strange nuance that the

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source material points out. Despite appearing

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in almost every single episode of season one,

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I think the article says he only missed two episodes,

00:12:19.129 --> 00:12:21.210
Ratzenberger wasn't actually credited in the

00:12:21.210 --> 00:12:23.429
opening sequence. Really? Even though he was

00:12:23.429 --> 00:12:25.830
sitting at the bar the whole time? No. His name

00:12:25.830 --> 00:12:27.850
only appeared in the closing credits for that

00:12:27.850 --> 00:12:31.419
first year. It wasn't until later seasons that

00:12:31.419 --> 00:12:34.840
he got that main cast opening billing. In season

00:12:34.840 --> 00:12:37.379
one, he was technically just a recurring character

00:12:37.379 --> 00:12:40.240
who just happened to never, ever leave the bar.

00:12:40.500 --> 00:12:43.399
That is wild. It just goes to show how organic

00:12:43.399 --> 00:12:45.519
the development of this show was. It wasn't a

00:12:45.519 --> 00:12:48.480
rigid, pre -planned machine. It was adapting

00:12:48.480 --> 00:12:51.330
to the actors they found. So we've got the cast

00:12:51.330 --> 00:12:53.570
set. Let's look at the characters they inhabited

00:12:53.570 --> 00:12:56.070
in this first season, starting with Sam Malone.

00:12:56.210 --> 00:12:58.490
Sam is the anchor of the whole thing. He's complex.

00:12:58.889 --> 00:13:00.970
As we discussed, he's an ex -baseball player,

00:13:01.070 --> 00:13:03.690
but he's also an ex -alcoholic. He's a bartender

00:13:03.690 --> 00:13:05.230
who actually bought the bar while he was still

00:13:05.230 --> 00:13:07.909
drinking heavily. But in season one, the source

00:13:07.909 --> 00:13:10.090
notes we learn he's been sober for three years.

00:13:10.370 --> 00:13:12.330
Which is a pretty heavy backstory for a network

00:13:12.330 --> 00:13:16.210
sitcom lead in 1982. Usually, the bartender's

00:13:16.210 --> 00:13:18.840
the party guy. Sam is the guy watching the party,

00:13:18.919 --> 00:13:21.059
making sure it doesn't go off the rails while

00:13:21.059 --> 00:13:23.779
fighting his own demons. Exactly. He's grounded.

00:13:24.159 --> 00:13:26.799
And then you have Diane Chambers, played by Shelley

00:13:26.799 --> 00:13:29.519
Long. She is the catalyst for the whole plot.

00:13:29.600 --> 00:13:32.299
The pilot, which is called Give Me a Ring Sometime,

00:13:32.340 --> 00:13:35.179
sets her up perfectly as the ultimate fish out

00:13:35.179 --> 00:13:38.139
of water. Right. She's an academic, very sophisticated,

00:13:38.500 --> 00:13:41.059
supposedly studying at Boston University. She

00:13:41.059 --> 00:13:43.539
comes into the bar with her fiance, Sumner Sloan.

00:13:43.580 --> 00:13:46.299
Who is a real... Piece of work. He absolutely

00:13:46.299 --> 00:13:48.480
is. He jilts her right there, leaves her in the

00:13:48.480 --> 00:13:51.879
bar without money or a job. So Sam, taking pity

00:13:51.879 --> 00:13:54.820
on her, hires her as a waitress. And that sets

00:13:54.820 --> 00:13:57.899
up the central dynamic of the entire series,

00:13:57.940 --> 00:14:00.220
the intellectual snob versus the blue collar

00:14:00.220 --> 00:14:02.879
bar regulars. And a big part of that blue collar

00:14:02.879 --> 00:14:05.720
pushback comes from Carla Tortelli, played by

00:14:05.720 --> 00:14:09.019
Rhea Perlman. Yes, the cynical, wisecracking

00:14:09.019 --> 00:14:12.139
waitress. She is a divorced mother of four. And

00:14:12.139 --> 00:14:14.039
the source notes a very specific detail. She

00:14:14.039 --> 00:14:16.259
is actually pregnant with her fifth child during

00:14:16.259 --> 00:14:17.720
this first season. We're going to get into that

00:14:17.720 --> 00:14:19.720
pregnancy in a bit because the production trickery

00:14:19.720 --> 00:14:22.240
they use there is hilarious. But first, we have

00:14:22.240 --> 00:14:26.220
to mention Coach. Ernie Pantuso, Coach, played

00:14:26.220 --> 00:14:29.120
brilliantly by Nicholas Colasanto. He is the

00:14:29.120 --> 00:14:31.980
heart of the bar. He's aging. He's befuddled.

00:14:32.000 --> 00:14:34.679
He's got that great gravelly voice. He was Sam's

00:14:34.679 --> 00:14:37.080
coach in baseball and is now his co -bartender.

00:14:38.000 --> 00:14:40.299
But the source makes a really important point

00:14:40.299 --> 00:14:42.679
about his role in the narrative. He isn't just

00:14:42.679 --> 00:14:44.940
the dumb guy trope. No, he's not just there for

00:14:44.940 --> 00:14:48.120
comic relief. Not at all. He actively listens

00:14:48.120 --> 00:14:51.159
to people's problems. He solves them with advice

00:14:51.159 --> 00:14:54.360
and analysis. He is a father figure to Sam and

00:14:54.360 --> 00:14:57.200
really to everyone in the bar. He has this deep

00:14:57.200 --> 00:15:00.340
emotional intelligence that completely contradicts

00:15:00.340 --> 00:15:02.639
his intellectual confusion. And then, of course,

00:15:02.679 --> 00:15:04.600
there's the dynamic that drove the whole show,

00:15:04.700 --> 00:15:06.799
the Sam and Diane engine. It starts right away.

00:15:06.919 --> 00:15:08.830
Immediately. Immediately in the pilot. The critical

00:15:08.830 --> 00:15:11.070
reception for season one, according to the article,

00:15:11.169 --> 00:15:13.210
was heavily fueled by what reviews called the

00:15:13.210 --> 00:15:15.549
sexual tension between Ted Danson and Shelley

00:15:15.549 --> 00:15:17.850
Long. It was the original will they won't they

00:15:17.850 --> 00:15:20.389
that pretty much defined television for a decade.

00:15:20.649 --> 00:15:22.549
And in season one, they actually answer that

00:15:22.549 --> 00:15:24.889
question at least temporarily right in the finale.

00:15:25.309 --> 00:15:29.070
Yes, the episode showdown part two. They argue,

00:15:29.230 --> 00:15:31.730
they insult each other, they spew these terrible

00:15:31.730 --> 00:15:34.490
remarks back and forth, and then they kiss. It's

00:15:34.490 --> 00:15:36.590
the massive payoff the audience was waiting for

00:15:36.590 --> 00:15:39.070
all season. Now, I want to go back to Carlo for

00:15:39.070 --> 00:15:41.230
a second. You mentioned Rhea Perlman's character

00:15:41.230 --> 00:15:43.940
was pregnant. But this wasn't just a character

00:15:43.940 --> 00:15:46.019
arc. The actress was actually pregnant in real

00:15:46.019 --> 00:15:48.559
life, right? Correct. Ray Parleman was pregnant

00:15:48.559 --> 00:15:51.600
during the actual filming of the season. And

00:15:51.600 --> 00:15:53.639
for the first half of the season, the producers

00:15:53.639 --> 00:15:56.940
decided to try and hide it. Ah, the classic sitcom

00:15:56.940 --> 00:16:00.019
trope. The hide the bump game. Exactly. They

00:16:00.019 --> 00:16:02.700
used what I like to call the tray method. If

00:16:02.700 --> 00:16:05.440
you go back and watch the early episodes, Carla

00:16:05.440 --> 00:16:07.799
is constantly standing directly behind the bar

00:16:07.799 --> 00:16:10.039
or she's holding a massive tray full of drinks

00:16:10.039 --> 00:16:12.360
right in front of her stomach. Right. It gets

00:16:12.360 --> 00:16:14.659
almost comical if you're looking for it. He becomes

00:16:14.659 --> 00:16:17.299
the most stationary waitress in television history

00:16:17.299 --> 00:16:19.980
for a few episodes. Just anchored to one spot

00:16:19.980 --> 00:16:22.960
holding a tray. But eventually they couldn't

00:16:22.960 --> 00:16:26.029
hide it anymore. No, they couldn't. So in episode

00:16:26.029 --> 00:16:29.750
15, which is called Father Knows Last, they just

00:16:29.750 --> 00:16:32.269
leaned into it. They wrote the pregnancy directly

00:16:32.269 --> 00:16:35.090
into the script. They revealed that Carla is

00:16:35.090 --> 00:16:37.830
pregnant with her ex -husband Nick's child. And

00:16:37.830 --> 00:16:40.710
the production timing was... Incredibly tight

00:16:40.710 --> 00:16:43.350
on this. Very tight. The source notes Rhea Perlman's

00:16:43.350 --> 00:16:46.950
daughter was born on March 12th, 1983. That is

00:16:46.950 --> 00:16:49.169
literally just a couple of weeks before the season

00:16:49.169 --> 00:16:52.049
finale aired on March 31st. Talk about cutting

00:16:52.049 --> 00:16:53.850
it close. Yeah. All right, let's move inside

00:16:53.850 --> 00:16:56.809
the bar. Because while the emotions and the cast

00:16:56.809 --> 00:16:59.750
chemistry were very real, almost everything else

00:16:59.750 --> 00:17:02.549
you saw on screen was completely fake. I want

00:17:02.549 --> 00:17:04.410
to ruin the magic for the listener for a second

00:17:04.410 --> 00:17:07.099
here. Because... If you're watching season one

00:17:07.099 --> 00:17:10.039
and you see Norm taking that long, refreshing

00:17:10.039 --> 00:17:13.059
pull from a frosty mug, you're thinking, man,

00:17:13.140 --> 00:17:15.380
I really want a beer. You do not want that beer.

00:17:15.500 --> 00:17:17.200
You really don't. The notes on the production

00:17:17.200 --> 00:17:18.740
here are actually kind of stomach -churning.

00:17:19.000 --> 00:17:21.240
Think about it. They needed that head of foam

00:17:21.240 --> 00:17:23.539
to stay stiff under the hot, bright studio lights

00:17:23.539 --> 00:17:26.759
for take after take after take. Real beer just

00:17:26.759 --> 00:17:29.799
goes flat and looks terrible on camera. So what

00:17:29.799 --> 00:17:32.920
was the solution? Salt. And not just a tiny pinch.

00:17:33.079 --> 00:17:36.339
They were salting this near beer, which was already

00:17:36.339 --> 00:17:39.619
just colored water and weird, non -lingering

00:17:39.619 --> 00:17:42.039
extracts to keep the foam active and bubbling.

00:17:42.319 --> 00:17:45.599
So you have Ted Danson sliding a beautiful mug

00:17:45.599 --> 00:17:48.619
down the bar, and George Wendt has to drink this

00:17:48.619 --> 00:17:52.279
warm, hypersaline broth and go, ah, delicious.

00:17:52.720 --> 00:17:55.180
It actually explains why Norm usually just nurses

00:17:55.180 --> 00:17:58.329
his beers. Yeah. If you watch the actors closely,

00:17:58.549 --> 00:18:00.750
they are doing everything they possibly can to

00:18:00.750 --> 00:18:03.369
not actually swallow that stuff. And the scotch

00:18:03.369 --> 00:18:05.390
wasn't any better, really. It was just tap water.

00:18:05.589 --> 00:18:07.269
Well, honestly, water is probably better than

00:18:07.269 --> 00:18:09.309
salted fake beer. What about the food? They were

00:18:09.309 --> 00:18:11.490
always snacking on things. The cheese puffs.

00:18:11.509 --> 00:18:14.029
Not real. The Wikipedia article simply says the

00:18:14.029 --> 00:18:16.609
cheese puffs were not real, which strongly suggests

00:18:16.609 --> 00:18:18.730
they were some kind of permanent prop or completely

00:18:18.730 --> 00:18:21.089
inedible substance. I feel totally betrayed by

00:18:21.089 --> 00:18:22.930
this. Next, you're going to tell me the bathroom

00:18:22.930 --> 00:18:25.400
wasn't real either. It wasn't. The set design

00:18:25.400 --> 00:18:27.579
included those iconic doors for the bathrooms,

00:18:27.740 --> 00:18:30.519
but if an actor walked through them, there were

00:18:30.519 --> 00:18:32.920
no toilets or sinks back there, just empty space

00:18:32.920 --> 00:18:35.420
and cables on the soundstage. It's all an illusion.

00:18:35.559 --> 00:18:37.880
But there is one thing that people often think

00:18:37.880 --> 00:18:41.279
is fake, but was actually entirely real. The

00:18:41.279 --> 00:18:43.980
laughter. Yes. This is a very common misconception

00:18:43.980 --> 00:18:47.359
about 80s sitcoms. People hear the laughter on

00:18:47.359 --> 00:18:49.519
Cheers and assume it's a laugh track or canned

00:18:49.519 --> 00:18:52.500
laughter added in post -production. But the source

00:18:52.500 --> 00:18:56.000
is explicit canned laughter was not used. The

00:18:56.000 --> 00:18:58.279
show was filmed before a live studio audience.

00:18:58.579 --> 00:19:01.420
So those reactions, the groans, the laughs, they

00:19:01.420 --> 00:19:03.890
are genuine. They are. In fact, starting from

00:19:03.890 --> 00:19:06.170
episode 13, they added an explicit announcement

00:19:06.170 --> 00:19:08.650
at the very start of the broadcast. The announcer

00:19:08.650 --> 00:19:11.170
says, cheers, this film before a live studio

00:19:11.170 --> 00:19:13.690
audience. They wanted people at home to know

00:19:13.690 --> 00:19:16.430
that the energy in the room was real. That massive

00:19:16.430 --> 00:19:18.710
laugh you hear when Norm cracks a joke, that's

00:19:18.710 --> 00:19:21.369
200 actual people laughing in real time. Speaking

00:19:21.369 --> 00:19:23.710
of energy, let's talk about the music, the theme

00:19:23.710 --> 00:19:26.210
song, where everybody knows your name. I mean.

00:19:26.490 --> 00:19:28.849
It is arguably the most famous television theme

00:19:28.849 --> 00:19:30.950
song of all time. But the road to getting it

00:19:30.950 --> 00:19:33.990
was pretty rocky. It was a huge struggle. The

00:19:33.990 --> 00:19:36.589
songwriters, Gary Portnoy and Judy Hart Angelo,

00:19:36.750 --> 00:19:39.730
they had to pitch multiple times. The producers

00:19:39.730 --> 00:19:42.569
flat out rejected their first two attempts. What

00:19:42.569 --> 00:19:45.150
were the rejected songs? I'm so curious. One

00:19:45.150 --> 00:19:47.369
was called People Like Us. The other was called

00:19:47.369 --> 00:19:49.829
My Kind of People. My Kind of People. I mean,

00:19:49.849 --> 00:19:52.140
that sounds nice enough for a bar. Well... Here

00:19:52.140 --> 00:19:54.759
is the twist on that one. My Kind of People was

00:19:54.759 --> 00:19:57.980
originally written by them as a satire. It was

00:19:57.980 --> 00:20:02.279
a song mocking decadent old money wasps. Wait,

00:20:02.299 --> 00:20:05.380
what? Yeah. But the songwriters really wanted

00:20:05.380 --> 00:20:07.839
the job, so they rewrote the lyrics to be about

00:20:07.839 --> 00:20:10.240
likable losers to try and please the producers.

00:20:10.460 --> 00:20:12.660
They took a song making fun of rich people, turned

00:20:12.660 --> 00:20:15.079
it into a song about lovable barflies, and the

00:20:15.079 --> 00:20:17.650
producers still said no. Exactly. It still failed.

00:20:17.750 --> 00:20:19.630
The producers didn't feel it captured the tone.

00:20:19.769 --> 00:20:22.130
It wasn't until NBC actually commissioned the

00:20:22.130 --> 00:20:25.670
first full 13 episodes that the duo went back

00:20:25.670 --> 00:20:27.710
to the drawing board and wrote the song we know

00:20:27.710 --> 00:20:30.430
today, where everybody knows your name. And that

00:20:30.430 --> 00:20:33.769
one finally clicked. Thank goodness it did. I

00:20:33.769 --> 00:20:36.049
cannot imagine the show starting with a repurposed

00:20:36.049 --> 00:20:39.109
satire of wasps. Now, we touched on this in the

00:20:39.109 --> 00:20:41.890
intro, but we really need to dive deep into the

00:20:41.890 --> 00:20:44.880
ratings paradox. Because we have this amazing

00:20:44.880 --> 00:20:47.259
cast, this great writing, this live audience

00:20:47.259 --> 00:20:50.380
energy, a perfect theme song, and nobody was

00:20:50.380 --> 00:20:52.680
watching it. The numbers are incredibly stark.

00:20:52.819 --> 00:20:56.319
As we said, 74th place out of 99. It was airing

00:20:56.319 --> 00:20:59.539
on Thursday nights at 9 p .m. And the television

00:20:59.539 --> 00:21:01.920
competition was stiff. It was up against Simon

00:21:01.920 --> 00:21:04.740
&amp; Simon on CBS, which was a hit, and Too Close

00:21:04.740 --> 00:21:07.259
for Comfort on ABC. And we have to remember for

00:21:07.259 --> 00:21:11.059
context, NBC's famous must -see TV Thursday lineup,

00:21:11.200 --> 00:21:13.750
that wasn't a powerhouse yet. It didn't exist

00:21:13.750 --> 00:21:15.829
in the way we remember it from the 90s. No, it

00:21:15.829 --> 00:21:19.190
was in its absolute infancy. Cheers was sandwiched

00:21:19.190 --> 00:21:21.109
in a block. It followed Fame, the musical series,

00:21:21.230 --> 00:21:23.789
and it preceded Taxi and Hill Street Blues. It

00:21:23.789 --> 00:21:25.890
was a good, critically respected block of quality

00:21:25.890 --> 00:21:28.470
television, but it wasn't grabbing the massive

00:21:28.470 --> 00:21:31.269
mainstream audiences yet. NBC did try to help

00:21:31.269 --> 00:21:32.849
it. Didn't they? They didn't just leave it to

00:21:32.849 --> 00:21:35.650
die. They did try. They moved it to 930 p .m.

00:21:35.650 --> 00:21:37.170
at one point to see if that time slot helped.

00:21:37.369 --> 00:21:39.609
And they even tried a cost saving experiment

00:21:39.609 --> 00:21:42.069
where they shot one episode on videotape instead

00:21:42.069 --> 00:21:45.160
of traditional film. Oh, wow. Videotape. So it

00:21:45.160 --> 00:21:47.559
had that cheap soap opera look. Right. They wanted

00:21:47.559 --> 00:21:49.980
to lower the production costs significantly because

00:21:49.980 --> 00:21:51.740
the ratings were so bad they were losing money.

00:21:51.960 --> 00:21:55.180
But the producers absolutely hated the look of

00:21:55.180 --> 00:21:57.819
the videotape. It ruined the cinematic lighting

00:21:57.819 --> 00:22:00.140
of the bar. So they demanded to go back to film

00:22:00.140 --> 00:22:03.519
immediately and NBC relented. So why wasn't it

00:22:03.519 --> 00:22:07.039
canceled? Shows with way better ratings get axed

00:22:07.039 --> 00:22:09.720
all the time. This is the million dollar question

00:22:09.720 --> 00:22:12.319
for television historians. It survived because

00:22:12.319 --> 00:22:15.359
of two very specific things, critical acclaim

00:22:15.359 --> 00:22:18.599
and executive protection. The TV critics absolutely

00:22:18.599 --> 00:22:21.259
loved it. They wrote glowing reviews calling

00:22:21.259 --> 00:22:24.059
it intelligent, sophisticated and the best comedy

00:22:24.059 --> 00:22:27.779
on TV. And crucially, the executives at NBC actually

00:22:27.779 --> 00:22:30.480
listened to the critics. There is a quote here

00:22:30.480 --> 00:22:32.799
in the notes from Grant Tinker, the NBC chairman

00:22:32.799 --> 00:22:35.240
at the time, that is just incredible. It's a

00:22:35.240 --> 00:22:37.680
legendary quote in the industry. He said, that

00:22:37.680 --> 00:22:40.240
is just so well done that we should be sent to

00:22:40.240 --> 00:22:43.400
jail for canceling it. Sent to jail for canceling

00:22:43.400 --> 00:22:46.799
it. You just do not hear modern network executives

00:22:46.799 --> 00:22:49.309
talking like that anymore. Today, they usually

00:22:49.309 --> 00:22:51.490
just talk about target demographics and ad revenue

00:22:51.490 --> 00:22:54.369
and algorithms. But Tinker saw something else

00:22:54.369 --> 00:22:57.150
entirely. He saw the sheer quality of the writing

00:22:57.150 --> 00:22:59.250
and the acting. And he believed fundamentally

00:22:59.250 --> 00:23:02.410
that if he just gave it time, the audience would

00:23:02.410 --> 00:23:04.789
eventually find it. And his faith was rewarded.

00:23:05.309 --> 00:23:08.650
In the summer of 1983, after the dismal first

00:23:08.650 --> 00:23:11.309
season ended, they aired reruns. And something

00:23:11.309 --> 00:23:14.069
just clicked with the public. Right. The ratings

00:23:14.069 --> 00:23:16.210
for those summer reruns shot up into the top

00:23:16.210 --> 00:23:18.890
20. So people finally found it when the pressure

00:23:18.890 --> 00:23:20.910
was off. It's like word of mouth finally caught

00:23:20.910 --> 00:23:23.230
up to the broadcast. Exactly. It proved the audience

00:23:23.230 --> 00:23:25.789
was indeed there. They just needed time to discover

00:23:25.789 --> 00:23:27.990
the bar on their own terms. And the television

00:23:27.990 --> 00:23:30.130
industry noticed too, didn't they? The award

00:23:30.130 --> 00:23:32.769
sweep for season one was massive, despite the

00:23:32.769 --> 00:23:36.599
ratings. Massive. It received 13 Emmy nominations

00:23:36.599 --> 00:23:39.799
in its very first year, and it won five of them.

00:23:39.940 --> 00:23:43.380
It won Outstanding Comedy Series, Outstanding

00:23:43.380 --> 00:23:46.140
Writing for the Pilot Episode, Outstanding Directing

00:23:46.140 --> 00:23:49.660
for the Finale, and Shelley Long won Lead Actress.

00:23:49.799 --> 00:23:52.200
It's so ironic, isn't it? The show that literally

00:23:52.200 --> 00:23:55.099
nobody in America watched won Best Series. It

00:23:55.099 --> 00:23:57.359
is the ultimate vindication for Grant Tinker

00:23:57.359 --> 00:24:00.190
and the creators. They knew they had gold. Okay,

00:24:00.250 --> 00:24:02.029
let's get into the episodes themselves. We've

00:24:02.029 --> 00:24:03.730
mentioned the pilot and the finale, but there

00:24:03.730 --> 00:24:06.170
are some absolute gems in the middle of season

00:24:06.170 --> 00:24:08.890
one that really show why this series was so critically

00:24:08.890 --> 00:24:11.369
acclaimed. I want to start with the Tortelli

00:24:11.369 --> 00:24:13.329
tort. That's episode three. This is a classic

00:24:13.329 --> 00:24:16.170
Carla episode. It establishes her extreme volatility

00:24:16.170 --> 00:24:18.569
right away. She physically attacks a customer.

00:24:18.809 --> 00:24:20.920
But not just any customer. a Red Sox fan who

00:24:20.920 --> 00:24:23.200
insulted Sam. Right. She's defending her boss,

00:24:23.359 --> 00:24:26.039
showing her intense loyalty, but she goes way

00:24:26.039 --> 00:24:28.579
too far. She gets sued by the fan, which is the

00:24:28.579 --> 00:24:30.619
tort in the title, and she is forced to go to

00:24:30.619 --> 00:24:33.640
anger management classes. It's a fantastic setup

00:24:33.640 --> 00:24:36.619
for Rhea Perlman to show her comedic range. She's

00:24:36.619 --> 00:24:39.660
loyal to a fault, but completely unhinged. And

00:24:39.660 --> 00:24:42.180
there is a really fun detail for sports fans

00:24:42.180 --> 00:24:44.440
mentioned in the source for this one. Yes, on

00:24:44.440 --> 00:24:46.279
the television playing in the background of the

00:24:46.279 --> 00:24:48.640
bar, you can hear a cameo by John Miller, who

00:24:48.640 --> 00:24:51.319
was the... real Red Sox radio announcer at the

00:24:51.319 --> 00:24:54.099
time. It just adds that subtle layer of authenticity

00:24:54.099 --> 00:24:57.039
to the Boston setting. Then there is the spy

00:24:57.039 --> 00:25:00.660
who came in for a cold one. Episode 12. This

00:25:00.660 --> 00:25:02.640
one really highlights the gullibility of the

00:25:02.640 --> 00:25:05.259
bar regulars and especially Diane. It features

00:25:05.259 --> 00:25:07.480
a stranger who comes in and claims to be a secret

00:25:07.480 --> 00:25:10.200
spy. Then later he claims to be a published poet.

00:25:10.579 --> 00:25:13.640
Then a millionaire. The bar flies are totally

00:25:13.640 --> 00:25:15.660
impressed, but Diane thinks she sees right through

00:25:15.660 --> 00:25:17.680
them until she doesn't. She believes the poetry

00:25:17.680 --> 00:25:20.089
part, right? because she considers herself the

00:25:20.089 --> 00:25:22.269
intellectual superior of everyone in the room.

00:25:22.789 --> 00:25:25.410
She thinks she recognizes a fellow genius. She

00:25:25.410 --> 00:25:28.069
does, and that is her major downfall in the episode.

00:25:28.150 --> 00:25:31.329
She buys completely into his pretension. Until

00:25:31.329 --> 00:25:34.109
Coach's sweet, befuddled coach inadvertently

00:25:34.109 --> 00:25:37.289
exposes the guy. Coach recites a poem that the

00:25:37.289 --> 00:25:39.589
spy is claiming to have just written. It turns

00:25:39.589 --> 00:25:42.589
out it was total plagiarism. It's a great character

00:25:42.589 --> 00:25:44.970
moment for Coach, showing that he knows way more

00:25:44.970 --> 00:25:47.329
than he lets on, or at least he remembers things

00:25:47.329 --> 00:25:49.890
in his own unique way. It flips the expected

00:25:49.890 --> 00:25:52.809
status script entirely. Diane is the fool, and

00:25:52.809 --> 00:25:55.650
Coach is the wise one. Now, I want to spend a

00:25:55.650 --> 00:25:58.369
moment on episode 16, The Boys in the Bar. Because

00:25:58.369 --> 00:26:00.750
reading the summary of this episode in The Source,

00:26:00.869 --> 00:26:03.230
I was actually shocked. This aired in January

00:26:03.230 --> 00:26:06.869
1983, and the central theme is homophobia and

00:26:06.869 --> 00:26:10.170
acceptance. It was a very bold, risky topic for

00:26:10.170 --> 00:26:13.309
a mainstream sitcom in 1983. The plot revolves

00:26:13.309 --> 00:26:16.150
around a former baseball teammate of Sam's coming

00:26:16.150 --> 00:26:18.910
out as gay in a tell -all book. Sam supports

00:26:18.910 --> 00:26:21.529
him immediately. He says, he's my friend. I support

00:26:21.529 --> 00:26:23.569
him. But the regulars at the bar, they don't

00:26:23.569 --> 00:26:26.509
react so well. No, they panic. They are terrified

00:26:26.509 --> 00:26:28.490
that Cheers is going to become known as a gay

00:26:28.490 --> 00:26:31.250
bar. It reflects the very real anxieties and

00:26:31.250 --> 00:26:33.970
prejudices of the culture at that time. But the

00:26:33.970 --> 00:26:36.509
resolution is classic, sophisticated cheers writing.

00:26:37.170 --> 00:26:39.309
Diane tells the panicked regulars that there

00:26:39.309 --> 00:26:41.170
are gay men in the bar right now. And so they

00:26:41.170 --> 00:26:43.309
try to spot them. They do. They try to kick out

00:26:43.309 --> 00:26:45.609
these three guys who they assume are gay based

00:26:45.609 --> 00:26:48.769
entirely on silly stereotypes. But it turns out

00:26:48.769 --> 00:26:51.349
those guys aren't gay at all. And the twist at

00:26:51.349 --> 00:26:53.769
the end. The twist is that after the regulars

00:26:53.769 --> 00:26:56.150
make complete fools of themselves, two other

00:26:56.150 --> 00:26:58.349
men who had been sitting there quietly having

00:26:58.349 --> 00:27:00.509
a drink the whole time, looking perfectly average,

00:27:00.710 --> 00:27:03.849
get up to leave. And as they leave, they kiss

00:27:03.849 --> 00:27:07.359
Norm on the cheek. That is just perfect. It subverts

00:27:07.359 --> 00:27:09.940
the whole prejudice. It's a very clever way to

00:27:09.940 --> 00:27:12.980
handle a heavy topic. It exposes the regular's

00:27:12.980 --> 00:27:15.960
homophobia as ridiculous without being preachy

00:27:15.960 --> 00:27:18.640
or heavy -handed. It was sophisticated writing

00:27:18.640 --> 00:27:20.960
that managed to be funny while holding up a mirror

00:27:20.960 --> 00:27:23.559
to the character's deepest insecurities. Absolutely.

00:27:23.779 --> 00:27:26.119
Now, before we wrap up, we have to talk about

00:27:26.119 --> 00:27:28.339
the lost episodes. Or the oddities, I guess.

00:27:28.480 --> 00:27:30.059
Because there are things in this source material

00:27:30.059 --> 00:27:33.000
that I had no idea even existed. What is Uncle

00:27:33.000 --> 00:27:36.069
Sam alone? This is a bizarre piece of television

00:27:36.069 --> 00:27:38.849
history. Uncle Sam Malone is technically a special.

00:27:39.089 --> 00:27:41.829
It's a 13 minute segment produced entirely by

00:27:41.829 --> 00:27:43.589
the US Department of the Treasury. The Treasury

00:27:43.589 --> 00:27:46.160
Department produced a sitcom episode. They did.

00:27:46.359 --> 00:27:48.960
It was designed to sell U .S. savings bonds.

00:27:49.480 --> 00:27:52.279
The plot is that Cliff convinces the gang to

00:27:52.279 --> 00:27:55.000
pool their money and buy savings bonds to pay

00:27:55.000 --> 00:27:57.900
for a group vacation to Tahiti. That sounds like

00:27:57.900 --> 00:28:00.920
the most boring plot in television history. Let's

00:28:00.920 --> 00:28:03.380
sit around and discuss bond interest rates. Well,

00:28:03.480 --> 00:28:05.619
it was meant to be educational, but what makes

00:28:05.619 --> 00:28:08.180
it so interesting is that it was filmed in character

00:28:08.180 --> 00:28:11.599
on the actual set with the main cast, but it's

00:28:11.599 --> 00:28:14.299
not available on home video or streaming. It's

00:28:14.299 --> 00:28:17.220
this rare. lost artifact of the time. And then

00:28:17.220 --> 00:28:19.420
there was also a Super Bowl sketch. Right. The

00:28:19.420 --> 00:28:22.059
Super Bowl 17 pregame segment. It's just a three

00:28:22.059 --> 00:28:24.519
minute sketch. The gang is in the bar meeting

00:28:24.519 --> 00:28:27.440
real life sportscaster Pete Axelm. It's another

00:28:27.440 --> 00:28:29.440
one of those promotional things that aired exactly

00:28:29.440 --> 00:28:31.420
once and kind of disappeared into the ether.

00:28:31.640 --> 00:28:34.059
But it shows that NBC was trying everything they

00:28:34.059 --> 00:28:36.619
could using the massive audience of the Super

00:28:36.619 --> 00:28:39.019
Bowl to pump up the ratings for cheers even back

00:28:39.019 --> 00:28:41.160
then. One important thing to note on that Super

00:28:41.160 --> 00:28:43.859
Bowl sketch coach isn't in it. That's right.

00:28:44.039 --> 00:28:46.980
Nicholas Colasanto does not appear in that segment

00:28:46.980 --> 00:28:49.619
at all. So we've gone from the absolute bottom

00:28:49.619 --> 00:28:51.599
of the ratings barrel to the top of the critics

00:28:51.599 --> 00:28:55.279
list. We've seen salted fake beer, pregnant waitresses

00:28:55.279 --> 00:28:58.019
hiding behind serving trays, and a British hotel

00:28:58.019 --> 00:29:01.019
concept that morphed into a cozy Boston home.

00:29:01.200 --> 00:29:04.660
It's a remarkable journey for one season of television.

00:29:05.160 --> 00:29:08.160
So bringing it all together, what does this all

00:29:08.160 --> 00:29:10.470
mean for you listening? When we look back at

00:29:10.470 --> 00:29:13.009
Season 1 through these sources, what is the big

00:29:13.009 --> 00:29:15.750
takeaway? I think the main takeaway is the importance

00:29:15.750 --> 00:29:19.089
of patience and having faith in quality. In modern

00:29:19.089 --> 00:29:22.150
TV, a show that finished 74th would be canceled

00:29:22.150 --> 00:29:25.430
by episode four. There's no doubt. But NBC stuck

00:29:25.430 --> 00:29:27.789
by it. They nurtured it through terrible numbers.

00:29:28.009 --> 00:29:30.730
And because they did, they got one of the greatest,

00:29:30.829 --> 00:29:33.809
most profitable sitcoms of all time. It's a massive

00:29:33.809 --> 00:29:36.329
lesson in not judging the worth of a show just

00:29:36.329 --> 00:29:39.069
by its initial data. It really is. And it's a

00:29:39.069 --> 00:29:41.309
reminder that even the biggest cultural icons

00:29:41.309 --> 00:29:43.690
have to start somewhere. Sometimes that start

00:29:43.690 --> 00:29:46.289
is incredibly rocky. Very rocky. Before we go,

00:29:46.430 --> 00:29:48.549
I want to leave you with a final thought to chew

00:29:48.549 --> 00:29:51.670
on. We talked a lot about the Sam and Diane dynamic

00:29:51.670 --> 00:29:54.529
today and how that sexual tension fueled the

00:29:54.529 --> 00:29:57.450
show's early success. But reading through this

00:29:57.450 --> 00:29:59.269
source material, I keep coming back to Coach.

00:29:59.490 --> 00:30:02.130
Yeah, Coach really is the glue of the ensemble.

00:30:02.289 --> 00:30:05.230
He is. And I want you to imagine, just for a

00:30:05.230 --> 00:30:08.230
second, what if they hadn't cut Mrs. Littlefield?

00:30:08.650 --> 00:30:11.210
What if you had that abrasive, conservative,

00:30:11.549 --> 00:30:14.630
racist voice sitting at the bar in every episode?

00:30:15.029 --> 00:30:17.809
Would Coach have been able to be that gentle

00:30:17.809 --> 00:30:20.829
father figure? Would the bar have felt as safe

00:30:20.829 --> 00:30:24.109
and welcoming? It's a huge question to ponder.

00:30:24.509 --> 00:30:27.410
Coach offered unconditional love and simple wisdom

00:30:27.410 --> 00:30:29.990
to these broken people. Mrs. Littlefield offered

00:30:29.990 --> 00:30:32.480
pure judgment. If she stays in the script, the

00:30:32.480 --> 00:30:34.900
bar becomes a place of constant conflict, not

00:30:34.900 --> 00:30:37.480
comfort. Coach might have been totally overshadowed

00:30:37.480 --> 00:30:40.599
by her negativity. Exactly. The removal of Mrs.

00:30:40.700 --> 00:30:42.839
Littlefield in that editing room might have been

00:30:42.839 --> 00:30:44.539
the single most important decision they ever

00:30:44.539 --> 00:30:47.059
made for the tone of the series. It cleared the

00:30:47.059 --> 00:30:49.180
space for Coach to become the absolute heart

00:30:49.180 --> 00:30:51.059
of the show. I think you're absolutely right

00:30:51.059 --> 00:30:54.339
on that. So do yourself a favor. Go back and

00:30:54.339 --> 00:30:57.480
watch Cheers Season 1. But watch it differently

00:30:57.480 --> 00:30:59.980
this time. Look for the salt bubbling in the

00:30:59.980 --> 00:31:02.940
fake beer. Look for the tray deliberately hiding

00:31:02.940 --> 00:31:05.759
Rhea Poorman's real -life pregnancy. And look

00:31:05.759 --> 00:31:07.960
closely for the ghost of Mrs. Littlefield sitting

00:31:07.960 --> 00:31:09.859
silently in the background of the pilot. And

00:31:09.859 --> 00:31:11.319
listen for the harsh lines that aren't there

00:31:11.319 --> 00:31:13.599
anymore. Thanks for joining us on this deep dive.

00:31:13.700 --> 00:31:14.460
We'll see you next time.
