WEBVTT

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Hello and welcome back to the Deep Dive. I want

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to start today with a specific feeling. I think

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it's something every single person listening

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has felt, whether they're running a multinational

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corporation or, you know, just trying to manage

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a household budget. It's that physical sensation

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of rowing a boat. You are sweating. Your muscles

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are burning. You are putting absolutely everything

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you have into every single stroke. You're giving

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it 110%. Exactly. And then you look up, wipe

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the sweat off your forehead, and you realize

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the boat is just spinning in a circle. Or, and

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this is maybe even more terrifying, you realize

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that while you're rowing north with all your

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might, Everyone else in the boat is rowing southeast.

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Yes, that's it. Exactly. It's that universal

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frustration of effort without progress. It's

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the disconnect between I am working so, so hard

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and why on earth aren't we getting anywhere?

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And today we are diving into a topic that, well,

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it claims to be the solution to that specific

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nightmare. We are talking about business performance

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management. Which, I'll be the first to admit,

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is a phrase that sounds like it was designed

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by a committee to put insomniacs to sleep. It

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really does. I have to be honest, when I saw

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the research stack for this week, I saw business

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performance management, and my brain immediately

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went to, okay, get ready for an hour of spreadsheets,

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acronyms, and people in suits pointing at pie

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charts. Yeah, the corporate speak. I was ready

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to be bored, but... And I really want the listener

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to hear me on this. I was completely 100 percent

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wrong. I'm glad to hear you say that, because

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usually, you know, when people hear performance

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management, their minds go straight to their

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annual review. Oh, yeah. They think of some horrible

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form they have to fill out where they rate themselves

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a four out of five on synergy and just hope they

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get a two percent raise. Right. The bureaucratic

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hoop jumping. It feels like a chore. But as I

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got into this research, especially the stuff

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we're going to talk about later, the stuff about

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the philosophy. performance, I realized this

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isn't about bureaucracy at all. It's about it's

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like the nervous system of an organization. Hmm.

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That's a good way to put it. It's about psychology.

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Honestly, at times it felt more like we were

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reading a treatise on human nature than a business

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manual. Well, that's because at its core, a business

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is just people. It's just a collection of humans

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trying to do something together. And if you don't

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understand how to align human behavior with a

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big abstract goal. you don't really have a business.

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What do you have? You just have a group of people

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in a room, you know, confusing each other. So

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that is our mission today. We are going to strip

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away the corporate speak, and believe me, there

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is a lot of it, to figure out how organizations

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actually measure success, why they almost always

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fail at it, and the deep, almost existential

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reasons why we all get stuck. And I think we

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have to start with the alphabet soup. Oh, we

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have to. It's like a prerequisite. Because the

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business world seems to have a fetish for three

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-letter acronyms. It's unavoidable. I think it's

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a mechanism of gatekeeping, honestly. If you

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confuse people with enough acronyms, they have

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to hire you, the consultant, to explain them.

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That is a very cynical take, and I absolutely

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love it. So, okay, in the research, I'm seeing

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BPM, I'm seeing CPM, and I'm seeing EPM. And

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they seem to be used almost interchangeably.

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Help us out here. Are these different beasts

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or is this just branding? For all intents and

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purposes, for the person listening to this, they

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are the same beast wearing different hats. Okay.

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BPM is business performance management. CPM is

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corporate performance management. EPM is enterprise

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performance management. It's all the same idea.

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So why the different names then? Is it just,

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like you said, consultants trying to sell a new

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thing every few years? That's a huge part of

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it, yes. But it also depends on who is doing

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the talking. The source material points out that

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the industry analysts, the people who write the

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reports and the software vendors, they can't

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even agree on a standard term. So Gardner might

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call it one thing to differentiate their report

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from, say, IDC, who calls it something else entirely.

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But if you strip away the label, the function

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is identical. And what is that function? If we

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boil it down to its absolute essence, what is

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it? Alignment. That is the one word you need

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to remember from all of this. Alignment. It is

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a set of processes and, yes, analytical tools

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designed to ensure that the strategy actually

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connects to the execution. Strategy connects

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to execution. That sounds great on a PowerPoint

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slide, but let's make it more visceral. You used

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an analogy in our pre -show chat about the human

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body that I thought was perfect for this. Right.

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Think of an organization, any organization like

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a human body. The brain is the strategy, the

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C -suite. The brain says, I see a cup of coffee

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over there. I want to drink it. That's the goal,

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the mission statement. Exactly. We will be the

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leading consumer of coffee in this room. I can

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get behind that mission. Now, for that coffee

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to actually reach your mouth, the brain has to

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send a signal, right? It goes through the nervous

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system, down the spine, to the arm, to the hand.

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Okay. The hand has to extend. It has to grasp

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the cup with just the right amount of pressure,

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not too loose so you drop it, not too tight so

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you crush it, then lift it and bring it to the

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mouth. And BPM is the nervous system in this

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analogy. BPM is the nervous system. If you have

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some kind of neurological disorder, the brain

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might be screaming, pick up the cup. But the

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hand might just spasm. Or the hand might not

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move at all. Or, and we've all seen this in companies,

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the hand might just punch the cup right off the

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table. I feel like I have worked for several

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companies where the hand is definitely, definitely

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punching the cup off the table on a daily basis.

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We all have. And that's the thing. Most companies

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have a perfectly fine brain. They have a strategy.

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They know what they want to do. We want to increase

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sales. We want to have happy customers. It's

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not rocket science. Right. The goals are usually

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pretty clear. The problem is the nervous system

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is shot. The signal isn't getting to the hand.

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The hand, which is the employee sitting at their

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desk on a Tuesday morning, doesn't know what

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the brain wants. Or, and this is key, they are

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incentivized to do something else entirely. So

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BPM isn't just about checking the numbers at

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the end of the quarter. It's the actual wiring

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that connects the intention to the action. Precisely.

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And the source material highlights that this

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isn't a passive thing. It's very active. It involves

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setting standards. That's telling the hand this

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is what grasping the cup looks like. It involves

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timely feedback. That's telling the hand, hey,

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you're missing a bit to the left. And the rewards,

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I assume. And it involves rewards, giving the

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hand a little dopamine hit when it finally gets

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the coffee. That clarity is what really struck

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me. The text says it explicitly outlines the

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role of each individual. But let's be real for

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a second. In my experience, and I bet in the

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experience of a lot of our listeners, that explicit

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outline usually feels like a cage. It feels like

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micromanagement. So how would you distinguish

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between good, healthy alignment and just standing

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over someone's shoulder breathing heavily? That

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is the million -dollar question, isn't it? And

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it's where most, and I mean most, implementations

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of this stuff fail completely. Because if BPM

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is just about compliance, just checking boxes

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to say you did the thing, it's worthless. It's

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actually worse than worthless. It's destructive

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to morale. True BPM is about clarity of expectation,

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not micromanagement of method. Okay, give me

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an example. What's the difference? Micromanagement

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is, I want you to make exactly 50 cold calls

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using this exact script between 9 a .m. and 11

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a .m., and you must log them in this specific

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color -coded spreadsheet. Ugh. That's soul crushing.

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That's treating the human like a robot. Exactly.

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It's focusing on the activity. Now, alignment,

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good alignment is. Our big goal is to increase

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market share in this region by 10 percent. Your

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role in that big picture is to generate new.

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qualified leads how you do that is largely up

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to your skill and creativity but we will measure

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the outcome the number of qualified leads and

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we'll give you feedback on whether you're on

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track to help us hit that target ah okay so one

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focuses on the motion the other focuses on the

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result and crucially the connection to the big

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picture exactly but and here is the big pivot

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the thing that really surprised me even if you

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have clear goals and even if you have a good

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feedback loop things still go wrong All of the

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time. And this is where the research took a turn

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that I honestly did not expect. Yes. This was

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my favorite part of the source material. I was

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turning the page expecting to see a breakdown

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of, I don't know, EBITDA or some other financial

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metric. And suddenly I'm reading about ontology

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and worldviews. It felt like we stumbled out

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of the business school and into a philosophy

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lecture. We did. We absolutely did. We stumbled

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into the work of Werner Erhard, Michael C. Jensen.

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And their colleagues. And I think this is the

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most critical part of our entire deep dive today.

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Because they argue that the standard way we look

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at performance, that mechanical cause and effect

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model, is fundamentally flawed. Flawed is a polite

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way of putting it. They basically say we are

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all looking at the world through a keyhole and

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completely missing the entire door. That's a

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perfect way to describe it. So let's break this

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down. Usually, if performance is bad, if sales

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are down, what's the first thing we do? We look

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for a mechanical cause, a linear cause. We say,

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oh, the price must be too high, or the sync people

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are lazy, or our marketing slogan wasn't catchy

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enough. It's very simple. A causes B. But Eckhart

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and Jensen say there is a hidden source of performance

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that this kind of analysis can't even touch.

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They call it ontological constraints. Now, ontology

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is a big $10 word. Can we unpack that for a minute?

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We have to. Ontology is the philosophical study

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of the nature of being, of reality, what is real.

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So what Eckhart and Jensen are saying is that

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a person's worldview. The filter, the lens through

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which they see reality itself, acts as a constraint,

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like a governor on an engine, on what is even

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possible for them to do. Okay, that sounds really

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deep, but I need to ground this. Because right

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now it sounds like we need to start burning sage

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in the conference room to improve quarterly numbers.

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How does a worldview actually stop someone from

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doing their job? All right, let's construct a

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scenario. Let's say you have a mid -level manager

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named Steve. Steve is smart. He's capable. He

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knows the product inside and out. He knows the

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customers. Yeah. But his team's performance is

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just stagnant, flat. Okay. So the mechanical

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A causes B analysis would be send Steve to a

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management training seminar. Right. Or give Steve

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a better laptop. Yeah. Maybe increase Steve's

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bonus if he hits his targets. We'll incentivize

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him. We'll incentivize him. And you do all of

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that and Steve's performance doesn't budge, not

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one inch. Why? Because Steve has a worldview

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constraint. What's his worldview? Let's say deep

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down, based on his past 20 years of experience

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in corporate America, Steve holds a worldview

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that says this. Upper management is predatory.

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They don't actually care about the product or

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the customers. They only care about juicing the

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stock price to get their own bonuses. I think

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I know Steve. I think I am Steve on some days.

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Many of us are. But look at the practical consequence

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of that worldview. If that is Steve's fundamental

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reality, how does he interpret a new strategic

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initiative from the top? He immediately sees

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it as a scam or a trap or just the flavor of

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the month. Exactly. So if his boss comes into

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the room all excited and says, we have this amazing

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new opportunity to expand into a new market.

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What does Steve hear? He hears, here comes another

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half -baked scheme to squeeze more work out of

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us for the same pay so the CEO can buy a new

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boat. Right. And so what does he do? He disengages.

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He does more than that, doesn't he? He doesn't

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just disengage. He... actively though maybe subconsciously

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resists it. He complies maliciously. He does

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the absolute bare minimum required to not get

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fired. His performance is capped. Not because

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he lacks the skill, but because his worldview

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makes high performance literally impossible.

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You can't perform excellently in a system you

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believe is fundamentally corrupt or pointless.

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You can't. Your brain won't let you. It's a protective

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mechanism. Yeah. And that is so powerful because

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it means all the standard operating procedures

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and key performance indicators in the world don't

00:12:05.129 --> 00:12:06.710
matter a single bit if you haven't addressed

00:12:06.710 --> 00:12:08.940
the lens the person is looking through. Wow.

00:12:09.200 --> 00:12:11.960
Okay. And this leads directly to their second

00:12:11.960 --> 00:12:14.700
major point, which is about language. But not

00:12:14.700 --> 00:12:17.159
just the words we say out loud. They focus on

00:12:17.159 --> 00:12:20.279
the unsaid. The unsaid. This part of the research

00:12:20.279 --> 00:12:22.259
gave me chills reading it because it's just so

00:12:22.259 --> 00:12:24.419
true. It's the conversation that happens with

00:12:24.419 --> 00:12:25.980
your eyes across the conference table. It's the

00:12:25.980 --> 00:12:29.000
meaning of the silence in the room after someone

00:12:29.000 --> 00:12:30.840
says something. It's the elephant in the room

00:12:30.840 --> 00:12:32.940
that everyone is quietly feeding peanuts to,

00:12:33.059 --> 00:12:36.139
but nobody will acknowledge is there. Yeah. Paint

00:12:36.139 --> 00:12:40.399
me a picture of the unsaid in action in a business

00:12:40.399 --> 00:12:43.899
setting. Okay. Imagine a big project launch meeting.

00:12:44.259 --> 00:12:46.899
The vice president is up at the front presenting

00:12:46.899 --> 00:12:49.519
a timeline that is obviously patently impossible.

00:12:50.159 --> 00:12:52.460
We are going to launch this fully integrated

00:12:52.460 --> 00:12:56.059
global platform in three months. Right. Everyone

00:12:56.059 --> 00:12:58.460
in that room is an expert. They are senior engineers,

00:12:58.659 --> 00:13:02.200
project managers. They all know logically and

00:13:02.200 --> 00:13:05.220
with certainty that this kind of project. takes

00:13:05.220 --> 00:13:08.179
six months minimum. But nobody says it. Nobody

00:13:08.179 --> 00:13:10.740
says a word. Maybe because they're afraid of

00:13:10.740 --> 00:13:13.200
the VP. Maybe because the last guy who spoke

00:13:13.200 --> 00:13:16.220
up and pointed out reality got sidelined. So

00:13:16.220 --> 00:13:18.460
what do they do? They all nod. They say things

00:13:18.460 --> 00:13:20.840
like, yes, an exciting challenge. But the unsaid

00:13:20.840 --> 00:13:23.340
conversation is screaming in everyone's head.

00:13:23.519 --> 00:13:25.220
It's screaming. And that unsaid conversation

00:13:25.220 --> 00:13:28.240
is, this is going to fail. We are all going to

00:13:28.240 --> 00:13:30.659
miss this deadline. This is a death march. And

00:13:30.659 --> 00:13:32.929
we're all just pretending it isn't. And that

00:13:32.929 --> 00:13:36.149
unsaid conversation becomes the actual reality

00:13:36.149 --> 00:13:38.230
they are operating in, not the one on the PowerPoint

00:13:38.230 --> 00:13:40.269
slide. That's the critical insight. Correct.

00:13:40.429 --> 00:13:42.909
Yeah. And because their actual reality is this

00:13:42.909 --> 00:13:45.429
is a death march. How do they perform? They don't

00:13:45.429 --> 00:13:47.610
innovate. They don't take risks. They cover their

00:13:47.610 --> 00:13:50.149
asses. They document every single email so they

00:13:50.149 --> 00:13:51.909
can't be blamed when the whole thing inevitably

00:13:51.909 --> 00:13:55.049
explodes. So the unsaid drags the performance

00:13:55.049 --> 00:13:57.750
of the entire team down like a lead anchor. Yes.

00:13:57.830 --> 00:14:00.730
And so if you apply the Earhart and Jensen approach.

00:14:01.850 --> 00:14:04.230
A good manager isn't someone who just makes a

00:14:04.230 --> 00:14:06.409
better timeline on a spreadsheet. A good manager

00:14:06.409 --> 00:14:09.110
is someone who can make the unsaid said. How

00:14:09.110 --> 00:14:11.710
do you do that? It's a manager who has the courage

00:14:11.710 --> 00:14:14.070
to stop the meeting and say, hang on a second,

00:14:14.169 --> 00:14:16.529
I'm sensing some hesitation here. The energy

00:14:16.529 --> 00:14:19.590
in the room just dropped when I said three months.

00:14:20.710 --> 00:14:22.870
What is the conversation you guys are all having

00:14:22.870 --> 00:14:25.009
in your heads right now that you're not saying

00:14:25.009 --> 00:14:27.690
out loud? That takes an incredible amount of

00:14:27.690 --> 00:14:31.659
guts. And trust. It does. But that's what real

00:14:31.659 --> 00:14:33.620
performance management is at a philosophical

00:14:33.620 --> 00:14:37.139
level. It's not about forms. It's about clearing

00:14:37.139 --> 00:14:40.019
the interference, the ontological constraints

00:14:40.019 --> 00:14:42.919
and the unsaid toxins so that the nervous system

00:14:42.919 --> 00:14:46.049
can actually work properly. I love that. It takes

00:14:46.049 --> 00:14:48.669
it from this world of cold, hard mechanics to

00:14:48.669 --> 00:14:50.590
something more like therapeutics. It's about

00:14:50.590 --> 00:14:53.090
organizational health. It is. But we have to

00:14:53.090 --> 00:14:55.049
zoom out a little because while this absolutely

00:14:55.049 --> 00:14:57.509
applies to Stab and his cubicle, the source material

00:14:57.509 --> 00:15:00.090
made a very clear point to show that this isn't

00:15:00.090 --> 00:15:02.370
just for corporate offices and skyscrapers. No,

00:15:02.370 --> 00:15:04.809
and that's a common misconception. We hear business

00:15:04.809 --> 00:15:06.970
performance and we immediately think selling

00:15:06.970 --> 00:15:10.149
widgets for a profit. But the principles of alignment

00:15:10.149 --> 00:15:12.730
and worldview apply anywhere human beings are

00:15:12.730 --> 00:15:14.809
trying to achieve a common goal. The source brought

00:15:14.809 --> 00:15:17.009
up two really interesting examples that felt

00:15:17.009 --> 00:15:19.669
at first like they were from left field, health

00:15:19.669 --> 00:15:22.070
care and agriculture. Right. Let's start with

00:15:22.070 --> 00:15:25.750
agriculture, specifically the research institutes

00:15:25.750 --> 00:15:27.710
in developing sectors, because that felt like

00:15:27.710 --> 00:15:30.029
such a hard pivot from talking about ontology.

00:15:30.309 --> 00:15:32.450
It seems like a pivot on the surface, but it's

00:15:32.450 --> 00:15:34.549
actually the exact same problem of alignment,

00:15:34.830 --> 00:15:37.730
just in a much more complex environment. Think

00:15:37.730 --> 00:15:40.230
about an agricultural research institute. What

00:15:40.230 --> 00:15:42.610
is their product? What is their goal? Better

00:15:42.610 --> 00:15:46.309
seeds. Research papers. It's fuzzy. It's incredibly

00:15:46.309 --> 00:15:48.549
messy, right? If you are a sales company, your

00:15:48.549 --> 00:15:51.710
primary metric is profit. It's easy. It's a number.

00:15:51.870 --> 00:15:54.529
But if you are a research institute funded by

00:15:54.529 --> 00:15:56.710
the government to improve food security in a

00:15:56.710 --> 00:15:59.690
region, your metrics are, well, they're incredibly

00:15:59.690 --> 00:16:01.909
complex. The source used the phrase societal

00:16:01.909 --> 00:16:04.509
contribution. How on earth do you put societal

00:16:04.509 --> 00:16:07.549
contribution into a spreadsheet and track it

00:16:07.549 --> 00:16:10.710
weekly? You can't. Not directly. And that's the

00:16:10.710 --> 00:16:13.269
challenge. Let's say your institute develops

00:16:13.269 --> 00:16:16.309
a new strain of rice that is more resistant to

00:16:16.309 --> 00:16:18.710
drought. Great. You can measure the scientific

00:16:18.710 --> 00:16:20.889
output. We publish five peer -reviewed papers.

00:16:21.090 --> 00:16:24.049
That's the academic metric. You can measure commercialization.

00:16:24.250 --> 00:16:27.509
We sold $1 million worth of seeds to distributors.

00:16:27.629 --> 00:16:30.330
That's the financial metric. But the real goal,

00:16:30.429 --> 00:16:34.850
the mission, is did fewer people starve? Or did

00:16:34.850 --> 00:16:37.789
local farmers' incomes... stabilize over the

00:16:37.789 --> 00:16:39.610
long term. And those are lagging indicators.

00:16:39.889 --> 00:16:41.830
Those results might not show up for five or even

00:16:41.830 --> 00:16:44.970
10 years. Exactly. So how do you manage the performance

00:16:44.970 --> 00:16:47.649
of a scientist today for a result that only happens

00:16:47.649 --> 00:16:50.450
in a decade? The source talks about the need

00:16:50.450 --> 00:16:52.909
for complex drivers. You can't just look at the

00:16:52.909 --> 00:16:55.409
final outcome. You have to look at leading indicators.

00:16:55.629 --> 00:16:58.509
Like what? Like collaborations. Are the scientists

00:16:58.509 --> 00:17:00.710
in the lab actually talking to the farmers in

00:17:00.710 --> 00:17:02.769
the field? Are they working with the local supply

00:17:02.769 --> 00:17:04.910
chain distributors? Are they building a system?

00:17:05.029 --> 00:17:07.029
Or are they just publishing papers in a vacuum?

00:17:07.289 --> 00:17:09.410
It also mentions something called a smart lab

00:17:09.410 --> 00:17:11.730
bubble, which sounds like a title for a sci -fi

00:17:11.730 --> 00:17:14.240
movie. It does, doesn't it? Yeah. But it's really

00:17:14.240 --> 00:17:16.319
about the modernization of these institutes.

00:17:16.339 --> 00:17:19.400
In a so -called smart lab bubble, you are using

00:17:19.400 --> 00:17:23.079
data -driven, real -time systems. It's not just

00:17:23.079 --> 00:17:24.740
a guy with a clipboard and a notebook walking

00:17:24.740 --> 00:17:27.160
through a field anymore. It's connected sensors

00:17:27.160 --> 00:17:30.140
in the soil measuring moisture. It's real -time

00:17:30.140 --> 00:17:32.539
genomic data from the plants. It's predictive

00:17:32.539 --> 00:17:34.599
modeling for weather patterns. It's about getting

00:17:34.599 --> 00:17:37.730
faster feedback from the system. So even in the

00:17:37.730 --> 00:17:40.670
dirt, literally in the field, BPM is there. It's

00:17:40.670 --> 00:17:42.250
just using different sensors and a different

00:17:42.250 --> 00:17:44.710
timeline. That's it. Exactly. And then you have

00:17:44.710 --> 00:17:46.710
health care. Yeah. And the stakes there are obviously

00:17:46.710 --> 00:17:49.730
even higher. If a salesperson fails to meet their

00:17:49.730 --> 00:17:52.450
quota, the company loses a bit of money. If a

00:17:52.450 --> 00:17:54.869
hospital's performance management system fails,

00:17:55.190 --> 00:17:59.089
people die. The alignment there has to be absolute.

00:17:59.250 --> 00:18:02.509
There's no room for error. And yet it's one of

00:18:02.509 --> 00:18:04.109
the hardest places to implement it correctly.

00:18:04.980 --> 00:18:06.920
Because of the tension between the individual

00:18:06.920 --> 00:18:09.799
and the system. A surgeon, for instance, might

00:18:09.799 --> 00:18:12.519
be performing perfectly. The surgery itself was

00:18:12.519 --> 00:18:15.079
a technical success. But if the post -op nursing

00:18:15.079 --> 00:18:18.039
care is understaffed because of budget cuts and

00:18:18.039 --> 00:18:20.579
the patient gets a preventable infection and

00:18:20.579 --> 00:18:23.839
dies, was the outcome a success or a failure?

00:18:24.019 --> 00:18:25.680
It was a failure of the system. It was a failure

00:18:25.680 --> 00:18:27.200
of the system. Yeah. And that brings us right

00:18:27.200 --> 00:18:30.069
to the team dynamic. Because whether it's a surgical

00:18:30.069 --> 00:18:32.230
team in a hospital or a sales team on a floor,

00:18:32.470 --> 00:18:36.589
you are rarely, if ever, working alone. And the

00:18:36.589 --> 00:18:38.950
research had a very specific and stark warning

00:18:38.950 --> 00:18:41.509
about what it called the teamwork paradox. The

00:18:41.509 --> 00:18:44.430
paradox is this. You want the team to win. That's

00:18:44.430 --> 00:18:47.069
the goal. But most performance management systems

00:18:47.069 --> 00:18:49.430
that we see in the wild are designed to judge

00:18:49.430 --> 00:18:51.430
and rank the individual. We've all seen this.

00:18:51.549 --> 00:18:53.970
The most famous or infamous example is stack

00:18:53.970 --> 00:18:56.470
ranking or the vitality curve. Yeah, that was

00:18:56.470 --> 00:18:59.549
Jack Welch at GE, right? He made it famous. The

00:18:59.549 --> 00:19:03.630
rank and yank. The idea is you rank all your

00:19:03.630 --> 00:19:06.589
employees on a curve from one to 100. The top

00:19:06.589 --> 00:19:09.569
20 percent get a big bonus. The middle 70 percent

00:19:09.569 --> 00:19:12.170
are fine and the bottom 10 percent get fired

00:19:12.170 --> 00:19:15.309
every year. And on paper, you know, to a certain

00:19:15.309 --> 00:19:18.690
type of cold hearted, rational economist, that

00:19:18.690 --> 00:19:21.009
makes a kind of brutal sense. Survival of the

00:19:21.009 --> 00:19:23.769
fittest. You cull the weak members of the herd

00:19:23.769 --> 00:19:26.190
and the herd gets stronger. But human beings

00:19:26.190 --> 00:19:29.920
aren't wildebeest. We are complex social creatures

00:19:29.920 --> 00:19:33.180
driven by emotion and psychology. If you tell

00:19:33.180 --> 00:19:36.180
me that my survival, my ability to pay my mortgage,

00:19:36.380 --> 00:19:38.960
depends on being ranked higher than you, what

00:19:38.960 --> 00:19:41.160
is the first thing I am going to do? You're going

00:19:41.160 --> 00:19:43.480
to stop helping me immediately. Worse than that,

00:19:43.559 --> 00:19:46.380
you might actively sabotage me. Right. If I figure

00:19:46.380 --> 00:19:48.559
out a better, more efficient way to do my job,

00:19:48.740 --> 00:19:50.259
am I going to share it with you and the rest

00:19:50.259 --> 00:19:52.180
of the team? Absolutely not. That's your secret

00:19:52.180 --> 00:19:54.230
weapon. Of course not. Because if I share it,

00:19:54.230 --> 00:19:55.549
you might get better, the whole team might get

00:19:55.549 --> 00:19:57.309
better, and then you might knock me down into

00:19:57.309 --> 00:19:59.950
that bottom 10%. So the system that was designed

00:19:59.950 --> 00:20:02.910
to improve overall performance actually caps

00:20:02.910 --> 00:20:05.789
performance because it destroys the flow of information

00:20:05.789 --> 00:20:08.430
and collaboration. It creates a new ontological

00:20:08.430 --> 00:20:12.369
constraint of fear and distrust. The source material

00:20:12.369 --> 00:20:15.009
is very, very clear on this point. Effective

00:20:15.009 --> 00:20:19.029
BPM must foster teamwork, cooperation, and trust.

00:20:19.609 --> 00:20:21.769
If your metrics turn your office into the Hunger

00:20:21.769 --> 00:20:24.769
Games, you have already lost. The game is over.

00:20:24.950 --> 00:20:27.329
So how do we do it right? If we can't just fire

00:20:27.329 --> 00:20:29.970
the bottom 10%, how do we actually measure things

00:20:29.970 --> 00:20:32.630
and improve performance? The source gets into

00:20:32.630 --> 00:20:35.009
the OD perspective. That's organizational development.

00:20:35.289 --> 00:20:38.009
Right. And OD gives us a formula that is, on

00:20:38.009 --> 00:20:40.779
the surface, deceptively simple. Performance

00:20:40.779 --> 00:20:43.779
equals actual results versus desired results.

00:20:44.039 --> 00:20:46.799
Okay. Simple enough. Actual versus desired. The

00:20:46.799 --> 00:20:49.319
gap, the space between those two things, is what

00:20:49.319 --> 00:20:51.420
they call the performance improvement zone. I

00:20:51.420 --> 00:20:53.640
like that branding. It sounds a lot better and

00:20:53.640 --> 00:20:55.579
more optimistic than calling it the failure gap.

00:20:55.839 --> 00:20:58.059
It is. It implies a growth mindset. It implies

00:20:58.059 --> 00:21:00.519
that the gap isn't a moral feeling. It's an opportunity.

00:21:00.779 --> 00:21:03.440
It's closable. And the Office of Personnel Management,

00:21:03.619 --> 00:21:07.400
the OPM, lays out a five -step cycle to work

00:21:07.400 --> 00:21:10.660
within that zone. and close that gap and i want

00:21:10.660 --> 00:21:12.619
to walk through these because in my experience

00:21:12.619 --> 00:21:15.259
most companies only do two of them and they do

00:21:15.259 --> 00:21:17.680
them poorly okay hit me what's step one step

00:21:17.680 --> 00:21:21.400
one plan plan the work and set expectations okay

00:21:21.400 --> 00:21:24.319
already we have a problem because in my experience

00:21:24.319 --> 00:21:26.740
planning is usually just someone handing you

00:21:26.740 --> 00:21:28.839
a quota and saying here's your number good luck

00:21:28.839 --> 00:21:34.079
that's not a plan that's a wish a hope real planning

00:21:34.079 --> 00:21:36.160
means setting expectations that are verified

00:21:36.160 --> 00:21:39.089
and mutually understood Does the employee actually

00:21:39.089 --> 00:21:41.130
understand how their work contributes to the

00:21:41.130 --> 00:21:44.349
goal? Do they have the resources they need? Is

00:21:44.349 --> 00:21:46.769
the goal even realistic? That's planning. Okay,

00:21:46.849 --> 00:21:49.710
that makes sense. What's step two? Monitor. And

00:21:49.710 --> 00:21:51.609
this doesn't mean spying on your employees with

00:21:51.609 --> 00:21:54.210
keystroke loggers. It means looking at the data

00:21:54.210 --> 00:21:56.089
continuously so you can make intelligent course

00:21:56.089 --> 00:21:58.410
corrections along the way, not just at the end

00:21:58.410 --> 00:22:01.410
of the year. Step three. Develop. This is the

00:22:01.410 --> 00:22:03.329
one that gets skipped the most. Almost always.

00:22:03.890 --> 00:22:06.509
Explain what you mean by develop. Okay, so you've

00:22:06.509 --> 00:22:09.380
planned. And you're monitoring. You see a gap

00:22:09.380 --> 00:22:11.480
opening up. You see Steve is falling behind on

00:22:11.480 --> 00:22:14.480
his target. The default corporate reaction is

00:22:14.480 --> 00:22:16.960
to put Steve on a performance improvement plan,

00:22:17.099 --> 00:22:19.839
which is just code for we're about to fire you.

00:22:19.980 --> 00:22:23.160
Right. It's a punitive step. It is. The develop

00:22:23.160 --> 00:22:26.160
step says your first job isn't to yell at Steve.

00:22:26.559 --> 00:22:29.680
It's to develop Steve. It's to sit down with

00:22:29.680 --> 00:22:32.059
him and say, hey, I see a gap here. Let's figure

00:22:32.059 --> 00:22:33.839
this out together. Do you need more training?

00:22:34.190 --> 00:22:36.849
Do you need a mentor? Is there a bureaucratic

00:22:36.849 --> 00:22:39.430
blockage that I, as your manager, can remove

00:22:39.430 --> 00:22:42.210
for you? It's taking shared responsibility for

00:22:42.210 --> 00:22:44.190
the employee's capacity. That requires a manager

00:22:44.190 --> 00:22:46.210
who actually wants to manage and lead people,

00:22:46.329 --> 00:22:48.930
not just someone who is good at filling out spreadsheets.

00:22:48.990 --> 00:22:51.329
That is the whole ballgame, correct. After that,

00:22:51.410 --> 00:22:54.230
step four is rate the actual formal evaluation.

00:22:54.509 --> 00:22:58.029
And step five is reward. Now, on the reward side

00:22:58.029 --> 00:23:01.329
and the rate side, we need metrics. We need something

00:23:01.329 --> 00:23:03.910
to measure, and the source takes a really useful

00:23:03.910 --> 00:23:06.349
study by Richard and his colleagues that outlines

00:23:06.349 --> 00:23:08.829
three key pillars of organizational performance.

00:23:09.549 --> 00:23:11.609
I found this helpful because usually we tend

00:23:11.609 --> 00:23:14.390
to focus on just one of them. Yes, the three

00:23:14.390 --> 00:23:17.630
pillars. They are financial performance, product

00:23:17.630 --> 00:23:20.789
market performance, and shareholder return. Okay,

00:23:20.829 --> 00:23:22.289
let's break this down. Financial performance

00:23:22.289 --> 00:23:24.670
is the obvious one. Profit, return on investment,

00:23:24.829 --> 00:23:27.250
that kind of thing. Right. Simple question. Did

00:23:27.250 --> 00:23:29.910
we make money? Product market performance is...

00:23:30.170 --> 00:23:32.410
What exactly? That's your sales growth and your

00:23:32.410 --> 00:23:35.490
market share. Did we get bigger? Did we take

00:23:35.490 --> 00:23:38.789
ground from the competitor? And finally, shareholder

00:23:38.789 --> 00:23:41.170
return. That's things like total shareholder

00:23:41.170 --> 00:23:44.470
return, economic value added. Basically, did

00:23:44.470 --> 00:23:47.349
the stock go up? Do we create value for the owners?

00:23:47.569 --> 00:23:49.990
So here's my question. Why do we need to separate

00:23:49.990 --> 00:23:52.049
these three? Aren't they all kind of the same

00:23:52.049 --> 00:23:54.029
thing? If I make a ton of money, doesn't my stock

00:23:54.029 --> 00:23:56.680
go up and my market share naturally grow? Not

00:23:56.680 --> 00:23:59.940
necessarily. And this is where bad BPM, a bad

00:23:59.940 --> 00:24:02.599
incentive structure, can absolutely destroy a

00:24:02.599 --> 00:24:04.980
company from the inside out. Imagine you are

00:24:04.980 --> 00:24:08.380
a CEO and your annual bonus is tied only to pillar

00:24:08.380 --> 00:24:11.339
number one, financial performance, specifically

00:24:11.339 --> 00:24:14.500
this year's profit margin. Okay. My only job

00:24:14.500 --> 00:24:16.960
is to maximize profit right now. How do you do

00:24:16.960 --> 00:24:19.130
that? What are the easiest levers to pull? I

00:24:19.130 --> 00:24:22.109
cut costs to the bone. I fire the entire research

00:24:22.109 --> 00:24:24.990
and development department. I switch to cheaper,

00:24:25.069 --> 00:24:27.890
lower quality materials for our product. I stop

00:24:27.890 --> 00:24:31.029
all advertising and marketing spend. Boom. Your

00:24:31.029 --> 00:24:33.609
costs plummet. Your revenue stays the same for

00:24:33.609 --> 00:24:35.950
a few months out of inertia. Your profit margin

00:24:35.950 --> 00:24:38.990
looks absolutely amazing. You get a massive bonus.

00:24:39.170 --> 00:24:42.019
You're on the cover of a magazine. But what happens

00:24:42.019 --> 00:24:44.759
to the other two pillars? My product market performance

00:24:44.759 --> 00:24:47.200
is about to fall off a cliff because my product

00:24:47.200 --> 00:24:49.819
now sucks and nobody knows about it anyway. Right.

00:24:49.900 --> 00:24:52.960
And eventually my shareholder return is going

00:24:52.960 --> 00:24:55.519
to crash and burn because Wall Street realizes

00:24:55.519 --> 00:24:58.740
the company has no future and no innovation in

00:24:58.740 --> 00:25:01.380
the pipeline. Exactly. You robbed Peter to pay

00:25:01.380 --> 00:25:04.059
Paul. Wow. You sacrificed the long term for the

00:25:04.059 --> 00:25:07.309
short term. A robust performance management system

00:25:07.309 --> 00:25:09.789
forces you to balance these three pillars. It

00:25:09.789 --> 00:25:12.410
creates a healthy tension. It forces the leadership

00:25:12.410 --> 00:25:15.750
to say, yes, we want to be profitable, but T,

00:25:15.890 --> 00:25:17.630
not at the expense of our future market share.

00:25:17.809 --> 00:25:19.869
It's a three -legged stool. If you kick out one

00:25:19.869 --> 00:25:22.049
of the legs, the whole thing falls over. That's

00:25:22.049 --> 00:25:24.470
a perfect analogy. And that leads us directly

00:25:24.470 --> 00:25:28.069
into the dark side. We've talked a lot about

00:25:28.069 --> 00:25:31.509
how this should work in a perfect world. But

00:25:31.509 --> 00:25:34.470
the research is also full of cautionary tales

00:25:34.470 --> 00:25:37.829
about how it fails in the real world. And the

00:25:37.829 --> 00:25:39.950
single biggest failure point, the one that comes

00:25:39.950 --> 00:25:41.910
up again and again, is something we touched on

00:25:41.910 --> 00:25:44.710
earlier. Fairness. The fairness factor. Humans

00:25:44.710 --> 00:25:48.390
have an innate, primal, almost biological sense

00:25:48.390 --> 00:25:51.549
of fairness. You see it in toddlers sharing toys.

00:25:51.670 --> 00:25:53.809
You even see it in monkeys. There's a famous

00:25:53.809 --> 00:25:56.430
experiment where if a monkey sees another monkey

00:25:56.430 --> 00:25:58.950
get a delicious grape for doing nothing, well,

00:25:58.990 --> 00:26:01.450
he gets a boring rock for doing a trick. He won't

00:26:01.450 --> 00:26:03.690
just be sad. He will get angry. He will throw

00:26:03.690 --> 00:26:05.630
the rock at the researcher. I have definitely

00:26:05.630 --> 00:26:07.849
wanted to throw rocks at researchers or, you

00:26:07.849 --> 00:26:10.289
know, bosses in the past. We all have. If employees

00:26:10.289 --> 00:26:14.140
perceive this system as fun— If they think the

00:26:14.140 --> 00:26:16.240
metrics are rigged, the boss just plays favorites,

00:26:16.420 --> 00:26:19.279
the goals are impossible anyway, they don't just

00:26:19.279 --> 00:26:21.819
perform poorly. They become actively disengaged.

00:26:21.839 --> 00:26:24.019
They become toxic. They try to break the system.

00:26:24.160 --> 00:26:26.039
And another trap that the source mentioned was

00:26:26.039 --> 00:26:28.799
the compliance trap. This is when BPM devolves

00:26:28.799 --> 00:26:32.119
into pure bureaucracy. It becomes a ritual devoid

00:26:32.119 --> 00:26:34.619
of meaning. I have to fill out these stupid forms

00:26:34.619 --> 00:26:37.099
by Friday so HR doesn't send me an angry email.

00:26:37.519 --> 00:26:40.099
I feel like 90 % of corporate performance reviews

00:26:40.099 --> 00:26:42.759
in America today are exactly that. It's a ritual.

00:26:42.819 --> 00:26:45.160
There's no real conversation. There's no development.

00:26:45.339 --> 00:26:47.640
It is. And the moment it becomes a ritual, it

00:26:47.640 --> 00:26:50.279
loses all of its power. The alignment is completely

00:26:50.279 --> 00:26:53.460
broken because the goal shifts from how do we

00:26:53.460 --> 00:26:56.420
improve performance to how do we complete this

00:26:56.420 --> 00:26:58.539
form as quickly as possible. The source also

00:26:58.539 --> 00:27:01.400
mentioned 360 -degree feedback as being a kind

00:27:01.400 --> 00:27:04.500
of double -edged sword. It is. It's a great example

00:27:04.500 --> 00:27:07.279
of a tool that could be incredibly powerful or

00:27:07.279 --> 00:27:09.240
incredibly destructive, depending on the environment

00:27:09.240 --> 00:27:11.660
you use it in. So the idea is good, right? Getting

00:27:11.660 --> 00:27:13.720
feedback not just from your boss, but from your

00:27:13.720 --> 00:27:16.240
peers and the people who report to you, it gives

00:27:16.240 --> 00:27:19.400
a full 360 -degree picture. Theoretically, it's

00:27:19.400 --> 00:27:23.279
fantastic. But in practice, if you have a low

00:27:23.279 --> 00:27:25.680
-trust culture, a political culture, it just

00:27:25.680 --> 00:27:27.559
becomes another weapon. I'm going to trash you

00:27:27.559 --> 00:27:29.400
in your 360 review because you didn't agree with

00:27:29.400 --> 00:27:31.859
my idea in that meeting last week. Or the opposite.

00:27:31.920 --> 00:27:34.319
I'll scratch your back if you scratch mine. It

00:27:34.319 --> 00:27:37.380
becomes a popularity contest or a tool for political

00:27:37.380 --> 00:27:40.160
maneuvering. Again, all comes back to the underlying

00:27:40.160 --> 00:27:44.160
culture. You cannot install a fancy 360 feedback

00:27:44.160 --> 00:27:47.680
software system on top of a toxic, low -trust

00:27:47.680 --> 00:27:50.460
culture and expect it to magically fix the culture.

00:27:50.640 --> 00:27:53.079
The culture will just corrupt the system. The

00:27:53.079 --> 00:27:55.000
culture will always eat the system for breakfast.

00:27:55.279 --> 00:27:58.410
Every time. This brings us to the final major

00:27:58.410 --> 00:28:01.069
misconception. And it's a big one. The technology

00:28:01.069 --> 00:28:05.910
myth. Because when I hear BPM or CPM, my mind

00:28:05.910 --> 00:28:09.069
immediately pictures software. I picture a dashboard

00:28:09.069 --> 00:28:11.730
on a giant screen in a boardroom with red and

00:28:11.730 --> 00:28:13.809
green and yellow lights. And the software vendors

00:28:13.809 --> 00:28:15.890
of the world love that you picture that. They

00:28:15.890 --> 00:28:18.009
spend billions and billions of dollars on marketing

00:28:18.009 --> 00:28:20.130
to make you believe that BPM is the software.

00:28:20.309 --> 00:28:22.569
That if you just buy their product, all your

00:28:22.569 --> 00:28:25.069
problems will be solved. But the source says...

00:28:25.069 --> 00:28:27.859
What? The source says explicitly, software is

00:28:27.859 --> 00:28:29.940
not essential to the definition of business performance

00:28:29.940 --> 00:28:33.339
management. That is wild to me. It seems so counterintuitive

00:28:33.339 --> 00:28:36.619
in our tech -obsessed world. I know. But it's

00:28:36.619 --> 00:28:39.539
true. You can do world -class effective business

00:28:39.539 --> 00:28:42.299
performance management with a napkin and a good

00:28:42.299 --> 00:28:46.240
conversation. If you and I sit down and I clearly

00:28:46.240 --> 00:28:49.099
explain the goal. and we agree on your role in

00:28:49.099 --> 00:28:51.720
achieving it, and I give you honest, timely feedback,

00:28:51.839 --> 00:28:54.779
and we trust each other, that is world -class

00:28:54.779 --> 00:28:57.460
BPM right there. And the fancy software is just

00:28:57.460 --> 00:29:00.420
a tool to help scale that conversation. Ideally,

00:29:00.519 --> 00:29:03.460
yes. In the best case, it's a tool to facilitate

00:29:03.460 --> 00:29:05.920
that. But what often happens is the software

00:29:05.920 --> 00:29:08.720
becomes a distraction. We obsess over the dashboard,

00:29:08.839 --> 00:29:10.839
and we forget to have the human conversation.

00:29:11.099 --> 00:29:13.750
We confuse the map for the territory. There's

00:29:13.750 --> 00:29:15.529
an interesting historical note in there about

00:29:15.529 --> 00:29:18.130
Gartner, you know, the big tech analyst firm,

00:29:18.210 --> 00:29:20.089
and how they changed the definition of all this

00:29:20.089 --> 00:29:23.309
back in 2017. Yes. They actually stopped using

00:29:23.309 --> 00:29:25.630
the term CPM, corporate performance management,

00:29:25.809 --> 00:29:28.609
as a formal category. They blew it up and split

00:29:28.609 --> 00:29:30.950
it into two new things, financial planning and

00:29:30.950 --> 00:29:35.029
analysis, or FP &amp;A, and financial close. Why

00:29:35.029 --> 00:29:36.230
does that matter? It sounds like they're just

00:29:36.230 --> 00:29:37.890
splitting hairs moving the deck chairs around.

00:29:38.130 --> 00:29:41.369
It matters because it signals a fundamental shift

00:29:41.369 --> 00:29:44.109
in thinking. It separates the looking forward

00:29:44.109 --> 00:29:46.890
from the looking backward. Okay. Explain that.

00:29:47.089 --> 00:29:49.529
Financial close is accounting. It's closing the

00:29:49.529 --> 00:29:50.769
books at the end of the quarter. It's making

00:29:50.769 --> 00:29:53.390
sure everything balances. It's history. It's

00:29:53.390 --> 00:29:55.930
reporting on what happened. Like FP &amp;A. FP &amp;A

00:29:55.930 --> 00:29:58.069
is planning. It's strategy. It's forecasting.

00:29:58.410 --> 00:30:01.789
It's the future. Ah. So they recognize that you

00:30:01.789 --> 00:30:03.609
can't drive the car if you're only looking in

00:30:03.609 --> 00:30:05.829
the rearview mirror. That's it. Exactly. The

00:30:05.829 --> 00:30:08.089
whole industry shifted its focus toward planning

00:30:08.089 --> 00:30:20.950
and agility. So, wow. We've been on a massive

00:30:20.950 --> 00:30:22.769
journey here. We started with that feeling of

00:30:22.769 --> 00:30:26.150
frustration, of rowing in circles. We waded through

00:30:26.150 --> 00:30:31.769
the alphabet soup of BPM, CPM, EPM. We got unexpectedly

00:30:31.769 --> 00:30:34.309
deep into the philosophy of artological constraints

00:30:34.309 --> 00:30:37.690
and the power of the unsaid. We looked at rice

00:30:37.690 --> 00:30:40.910
farmers and heart surgeons. We analyzed the total

00:30:40.910 --> 00:30:44.829
failure of the Hunger Games office culture. And

00:30:44.829 --> 00:30:46.829
we stripped away the myth that this is all just

00:30:46.829 --> 00:30:49.309
about software. That's a lot to take in. It is

00:30:49.309 --> 00:30:51.190
a lot. But I want to bring it back to the listener

00:30:51.190 --> 00:30:53.690
for a final takeaway. If I'm listening to this

00:30:53.690 --> 00:30:56.410
and I'm a manager or maybe just an employee who

00:30:56.410 --> 00:30:58.869
feels stuck and disengaged, after everything

00:30:58.869 --> 00:31:00.990
we've talked about, what is the one thing I should

00:31:00.990 --> 00:31:03.210
do differently tomorrow morning? I would say

00:31:03.210 --> 00:31:06.390
this. Stop looking for a mechanical fix. Stop

00:31:06.390 --> 00:31:08.390
thinking, if I just had a better spreadsheet

00:31:08.390 --> 00:31:10.950
or a new project management app, everything would

00:31:10.950 --> 00:31:13.970
be okay. Look at the clarity and the psychology

00:31:13.970 --> 00:31:16.730
of the situation instead. Ask the hard questions.

00:31:16.829 --> 00:31:19.349
Ask the really hard questions. Ask, do we as

00:31:19.349 --> 00:31:22.150
a team actually agree on what winning looks like?

00:31:22.390 --> 00:31:25.730
And more importantly, if you feel stuck, look

00:31:25.730 --> 00:31:27.809
for the constraint. The worldview constraint.

00:31:27.910 --> 00:31:30.569
Yes. If your performance is capped, don't just

00:31:30.569 --> 00:31:33.390
ask, what am I doing wrong? Ask, how am I viewing

00:31:33.390 --> 00:31:35.930
this situation? What is the story I'm telling

00:31:35.930 --> 00:31:38.930
myself about this job, this company, or my boss

00:31:38.930 --> 00:31:41.839
that is making success impossible? That brings

00:31:41.839 --> 00:31:43.680
me to the final thought I want to leave everyone

00:31:43.680 --> 00:31:46.240
with today. And it goes right back to Earhart

00:31:46.240 --> 00:31:49.259
and Jensen and their most powerful idea. They

00:31:49.259 --> 00:31:52.500
talk about the power of the unsaid. Here's where

00:31:52.500 --> 00:31:55.579
it gets really interesting for some self -reflection.

00:31:55.740 --> 00:31:57.720
We all have them. We all have these conversations

00:31:57.720 --> 00:32:00.259
running constantly in our heads that we never,

00:32:00.279 --> 00:32:02.819
ever speak out loud. I'm not good enough for

00:32:02.819 --> 00:32:05.759
this role. My boss secretly hates me. This entire

00:32:05.759 --> 00:32:08.240
project is doomed to fail. And whether you're

00:32:08.240 --> 00:32:10.579
aware of it or not. Those unsaid conversations

00:32:10.579 --> 00:32:13.240
are running your life. So the provocative thought

00:32:13.240 --> 00:32:16.779
for the day is this. What is the unsaid conversation

00:32:16.779 --> 00:32:19.500
that is currently putting a ceiling on your potential?

00:32:19.839 --> 00:32:23.220
What is the one thing you aren't saying to your

00:32:23.220 --> 00:32:25.619
boss, to your partner, or maybe most importantly

00:32:25.619 --> 00:32:28.400
to yourself that is keeping your boat spinning

00:32:28.400 --> 00:32:31.339
in circles? Identify that, have the courage to

00:32:31.339 --> 00:32:33.339
speak it, and you might just find that the nervous

00:32:33.339 --> 00:32:35.500
system starts working again. Thanks for diving

00:32:35.500 --> 00:32:36.819
deep with us. We'll see you next time.
