WEBVTT

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Okay, let's do this. I want you to just for a

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second think back to 2012. What was reality TV

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then? I mean, we were deep in the mean judge

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era. You know the whole formula. Oh, totally.

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It was almost a sport. It was. A contestant stands

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there, they sing their heart out, and then some

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guy in a tight t -shirt just completely dismantles

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their confidence for readings. That was the playbook.

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The humiliation was literally the point. Exactly.

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So then you get two of the, I mean... arguably

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biggest latin superstars on the entire planet

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jennifer lopez and mark anthony and just to add

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another layer they conceived this show while

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married but by the time it airs things are well

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let's just say complicated they team up with

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jamie king who's this legendary director you

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know the guy behind tours for madonna for rihanna

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and they decide to do a reality show but And

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this is the key. They basically throw the entire

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playbook out the window. Right. They're not sitting

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in some studio in Hollywood. They're not waiting

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for contestants to come to them. They're getting

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on planes. They're going out and finding people.

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It was like a travel show, a cultural deep dive,

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and a talent search all at once. And that's what

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we're digging into today. Cue Viva, The Chosen.

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And if you're thinking, oh, I kind of remember

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that. Well, you're in the right place because

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this isn't just a recap. We've got a stack of

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sources here that show how this experiment was

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at the exact same time. A huge hit and a massive

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flop. It all depending on what channel you were

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watching. And that's really the core of it. It's

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this perfect case study in audience demographics,

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you know. But beyond all the business stuff,

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the talent they found was just. It was genuinely

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wild. We're not talking about another pop singer.

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We're talking about like my musicians and fire

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jugglers. Yeah. So that's our mission for this

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deep dive. How did a show with this much money,

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this much star power end up in what the networks

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called a death spiral while also breaking records

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on another channel? So let's start with the premise.

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What were they even trying to build? It wasn't

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just a TV show, right? No, not at all. The end

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goal wasn't a record deal. And that's the most

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important thing to get. Simon Fuller, the American

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Idol creator, he was involved, but the objective

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was totally different. Lopez, Anthony, and King

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were building a cast for a live show in Las Vegas.

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A Vegas show. A huge Vegas show. They called

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it the greatest Latin show ever. See, that changes

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the whole equation. If you're casting a pop group,

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you need people who look good on a poster. But

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if you're booking a residency at, like, Mandalay

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Bay, you need spectacle. You need something the

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guy in the last row can actually see. Precisely.

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And that really drove the whole tone of the show.

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Critics at the time, like in the Chicago Tribune,

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they pointed out that the show didn't have the

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usual dramatic backstories or the... Public humiliations.

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Because you can't build a professional cast by

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making fun of them. You can't. You're treating

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them like potential colleagues, not like, you

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know, contestants on a game show. In hindsight,

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that sounds so refreshing. But back in 2012,

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wasn't that a huge risk? Weren't audiences trained

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to want the train wreck, the drama? It was a

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massive risk, for sure. But I think they replaced

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that kind of interpersonal drama with logistical

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drama. The show became about the journey. the

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travel they were holding auditions on location

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i mean argentina brazil guatemala mexico wow

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and the format itself was still pretty tough

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in its own way if they liked an act they invited

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them to los angeles right and once you got to

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la it wasn't over some acts were cut right away

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after a second look The ones they really liked

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were invited to stay at the QViva compound. Ah,

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the compound. So it had that kind of real -world

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vibe? A little bit, but they didn't really focus

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on, you know, who was fighting over the breakfast

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cereal. The focus was always, always on the talent,

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on the craft. Okay, let's get into that talent

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list because this is where the Vegas requirement

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becomes so obvious. Some of these acts are just

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incredible. Let's start with music. The musical

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choices were so specific. They weren't just looking

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for pop. For instance, they found a group from

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Guatemala called Musica Maya AJ. This is traditional

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Mayan music. We're talking indigenous instruments,

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pre -colonial sounds. Which is, that's about

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as far from the mainstream Latin pop of 2012

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as you can get. I mean, putting traditional Mayan

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music on Fox in primetime, that's a statement.

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It is. They also had Jesus Bionis, who is this

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classic mariachi singer from Mexico. And from

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Puerto Rico, they found Christian Neves, who

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plays the Cuatro. Okay, for anyone who doesn't

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know, what is a quattro? It's the national instrument

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of Puerto Rico. It looks sort of like a small

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guitar, but it has this very bright, almost metallic

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sound. It's not an instrument you usually see

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getting a solo spotlight on a huge international

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show. So they're checking all these boxes for

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authenticity, but it's a Jamie King show, so

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it had to be visual. And the dance acts you have

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listed here sound... Intense. Intense is the

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right word. Look at the Malambo dancers from

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Argentina. I was reading about this. Malambo

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isn't just dancing. Is it something else? Oh,

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no. It's a traditional gaucho folk dance. And

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it's all percussion. It's just heavy boots stomping

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on the floor. And they use these things called

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boleadoras. The stones on chords? Exactly. They

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whip them around. They hit the floor. It's aggressive.

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It's loud. It's basically rhythm as a weapon.

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And this is where the show actually had to get

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tough. The notes mentioned two different Malumbo

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groups, Impacto Malumbo and Remolino Malumbo.

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Right. And this is where the nice show had to

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make some hard cuts. Yeah. So with Impacto Malumbo,

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the judges decided they couldn't take the whole

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team. They picked just two guys to go to the

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compound. The rest were sent home. Oh, that's

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brutal to travel all that way as a team and then

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get split up. It's the reality of casting. But

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then with the other group, Remolino Malumbo,

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they get to everyone. So you can imagine the

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tension in the compound. One group is whole,

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the other is broken up. And what about from Brazil?

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You have to have Brazil. Of course. They had

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a group called Capoeira do Tapatio. Capoeira

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is that amazing mix of martial arts and dance.

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It's all acrobatics and spinning kicks. And from

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Colombia, Swing Latino, which I'm guessing is

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not your standard salsa class. No, this is acrobatic

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high -speed salsa. I mean, they're throwing people

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10 feet in the air. It's legitimately dangerous.

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Speaking of dangerous, my favorite category in

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our notes is the unusual. And the first thing

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listed is just fire jugglers. Yes. Sergio Rivera

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from Guatemala and Diego Mon from Mexico. Both

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of them. And again, think Vegas. A fire juggler

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on American Idol is a joke. A fire juggler at

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Mandalay Bay. It makes perfect sense. It totally

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does. And then there's an act here. Acrobatic

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quebradita? What on earth is that? Quebradita

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is a Mexican dance style. It's really fast. Acrobatic

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just means they were basically doing gymnastics

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while dancing. Lots of flips, these crazy dips.

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Super high energy. It's just such an amazing

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range of talent. But I do see a note about a

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group that didn't make it. The scissor dancers.

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Ah, yes. From Peru. It's a traditional Andean

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dance where they hold these two big metal blades

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like shears and clash them together for rhythm

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while they do these insane athletic stunts. And

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they got cut? They got invited to L .A., they

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auditioned, and they were eliminated. It just

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shows you how high the bar was. They were trying

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to build one cohesive show, and sometimes even

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amazing talent just doesn't fit the puzzle. So

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you have all this incredible, unique talent.

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You've got J -Lo and Marc Anthony going through

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a very public split while filming. You have massive

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budget. I mean, on paper, this show is a slam

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dunk. On paper, yeah. In reality, it was. It

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was much more complicated. Which brings us to

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what you called the tale of two broadcasts. This

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is really the heart of the story. Okay, let's

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break it down. January 28, 2012, the show premieres.

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It premieres on Univision, the Spanish language

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network, and it is a smash hit. It gets 2 .2

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million viewers on its first night. Okay, so

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2 .2 million. That doesn't sound like a Super

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Bowl number, but for Univision, was that a big

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deal? It was huge. You have to look at the context.

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That number was a 37 percent increase over what

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Univision had been averaging in that Saturday

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night slot. I mean, a 37 percent jump. That's

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a monster hit. The Spanish speaking audience

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absolutely loved it. Right. So party time at

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Univision. But then a few weeks later, March

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3rd, the English version premieres on Fox. Same

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show, just, you know, packaged for an English

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speaking audience. And here's the crazy part.

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It also got 2 .2 million viewers. The exact same

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number. Pretty much the exact same number of

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people watching. But on Univision, 2 .2 million

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is a reason to celebrate. On a major network

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like Fox, in primetime on a Saturday, 2 .2 million

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is an absolute catastrophe. That is just... Wild.

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So the same audience size means success in one

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world and total failure in another? It was considered

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a massive underperformance. It lost its time

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slot to every other major network. And that's

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when the death spiral, as you called it, began.

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Yeah, I know how this goes. The ratings aren't

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there, so the network starts to panic. Exactly.

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First thing they did, Fox cut the episodes from

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two hours down to 90 minutes. Which just guts

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the storytelling, I'm sure. Of course. Then they

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push it to late night, which is network code

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for we're just burning this off. And finally,

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on May 14th, Fox officially canceled it. They

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only ever aired six episodes. So if you only

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watched Fox, you saw this show appear and then

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just vanish. But if you watched Univision, you

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saw the whole thing and loved it. It's a perfect

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example of audience segmentation. The general

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market audience in 2012, it seems, just wasn't

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ready for a show about the cultural history of

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the quattro. But the Hispanic market was desperate

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for that kind of representation. It's such a

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shame the Fox audience missed the Fire Jugglers.

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They really did. But here's the twist. The TV

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show was only ever the means to an end. The destination

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was always Vegas. Did the cancellation kill the

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live show? I'm guessing no. No. And that's the

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real win here. The show was basically just a

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really long making -of documentary. Cuviva. The

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Chosen Live happened on May 26, 2012. And where

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did they do it? At the Mandalay Bay Event Center,

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a major venue on the Las Vegas Strip. So they

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did it. The Fire Jugglers, the Malambo Dancers,

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they all got their Vegas moment. They did. For

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the talent, the promise was fulfilled. They got

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to perform on one of the biggest stages in the

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world. I love that. It feels like a really happy

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ending, but I'm looking at our last note here,

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and there's a pretty big shadow hanging over

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this whole thing. Right. We can't wrap up without

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talking about the lawsuit. Yeah. So what happened

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there? Well, in 2013, about a year after the

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show aired, a man named John Jacobs filed a lawsuit.

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And it was a big one. Oh, yeah. A $25 million

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lawsuit against Jennifer Lopez, Mark Anthony,

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and their production companies. On what grounds?

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For $25 million. He claimed that he actually

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pitched them this exact idea for a reality show

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all the way back in 2007. Five years before it

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aired. Five years. He said he had the whole concept,

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the travelogue, the talent search across Latin

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America. Yeah. He claimed they heard his idea,

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passed on it, and then just made it without him.

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So basically, he's saying they stole the show.

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That was his claim. It just adds that layer of,

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you know, showbiz reality to the whole fairy

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tale story. It's always a reminder that it's

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a business, isn't it? Always. So when you put

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it all together, what is this show? It's a hit,

00:11:10.159 --> 00:11:12.059
it's a flop, it's a Vegas spectacle, and it's

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a giant lawsuit. I think it's a really bold experiment.

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First, it proved that the talent pool in Latin

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America is just unbelievably deep and way more

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diverse than mainstream media ever shows. It

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put things like Quebradita on a global stage.

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For sure. And second, it really showed the power

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and specificity. of the Hispanic market in the

00:11:30.139 --> 00:11:32.980
U .S. The fact that Univision could make it a

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hit while Fox couldn't do anything with the same

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show, that speaks volumes. Do you think it was

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just ahead of its time? Like if this came out

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on Netflix today, it would be a smash hit. It's

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very possible. You think about shows like Squid

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Game or Money Heist. We're so much more used

00:11:48.220 --> 00:11:51.039
to international content now. But in 2012 on

00:11:51.039 --> 00:11:52.820
network television, it was a really tough sell.

00:11:53.159 --> 00:11:56.059
Still, the notes say over 30 million people worldwide

00:11:56.059 --> 00:11:58.519
eventually saw it. That's a lot of people seeing

00:11:58.519 --> 00:12:00.840
Mayan music for the first time. It is. The global

00:12:00.840 --> 00:12:04.139
reach was huge. It aired in 21 countries. So

00:12:04.139 --> 00:12:06.440
to sum it all up, J -Lo and Marc Anthony on a

00:12:06.440 --> 00:12:08.440
road trip, a hit on one channel, a flop on another,

00:12:08.639 --> 00:12:11.200
and a huge one -night -only show in Vegas. And

00:12:11.200 --> 00:12:14.039
a $25 million lawsuit. Can't forget the lawsuit.

00:12:14.340 --> 00:12:16.659
It's an incredible story for a show that barely

00:12:16.659 --> 00:12:19.559
existed on American network TV. It burned very

00:12:19.559 --> 00:12:22.299
bright and very fast. A bit like a fire juggler.

00:12:22.539 --> 00:12:25.200
could say. Huh. I see what you did. Before we

00:12:25.200 --> 00:12:27.379
sign off, what's the one thing you think we should

00:12:27.379 --> 00:12:29.500
leave people with on this? I think it really

00:12:29.500 --> 00:12:32.500
forces you to ask, how do we define success in

00:12:32.500 --> 00:12:36.500
media? I mean, by network TV standards, Fox canceled

00:12:36.500 --> 00:12:39.840
it. So it was a failure. Period. But you ask

00:12:39.840 --> 00:12:42.080
one of those Malambo dancers who got to perform

00:12:42.080 --> 00:12:44.919
at Mandalay Bay if it was a failure or ask one

00:12:44.919 --> 00:12:47.019
of the 30 million viewers who saw their own culture

00:12:47.019 --> 00:12:49.500
celebrated. Sometimes the ratings just don't

00:12:49.500 --> 00:12:51.100
tell the whole story. That's a perfect way to

00:12:51.100 --> 00:12:53.039
put it. Success really does look different depending

00:12:53.039 --> 00:12:55.220
on where you're standing. Exactly. Well, thanks

00:12:55.220 --> 00:12:57.639
for joining us for this deep dive into the wild

00:12:57.639 --> 00:13:01.080
world of QViva, The Chosen. We'll see you on

00:13:01.080 --> 00:13:01.960
the next one. See you then.
