WEBVTT

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Okay, so if I say the phrase, because you know

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I'm all about that bass. Oh, it just, it auto

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completes in my head. Instantly, right? That

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bass, no trouble. It's like a reflex for anyone

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who was near radio in 2014. Exactly. And that's

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usually where the conversation about that song

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just stops. We file Meghan Trainor's all about

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that bass under, you know, massive earworm. Yeah,

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candy colored everywhere. Maybe you got sick

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of it. Which is totally fair. But digging into

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the stack of articles and chart histories we

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have for this deep dive, I realized I had the

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whole story wrong. Oh, so I just assumed it was,

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you know, a standard pop product. A label decides,

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hey, we need a body positivity anthem, hire some

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writers and boom. That is the usual playbook.

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But this was definitely not that. The story is

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messy. It was a sleeper hit that broke. like

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every rule in the industry at the time. It really

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did. And we're not just talking a minor hit.

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It was number one for eight straight weeks in

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the U .S. That's a staggering run. And looking

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at the sources, it became more than a song. It

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was a catalyst, wasn't it? It forced this huge

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global conversation about body image. A conversation

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pop culture was maybe not quite ready for. Definitely

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not. Because for every person who felt seen by

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that song, there was a critic pointing to faux

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feminism. or skinny shaming. It was a total lightning

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rod. So that's our mission for this deep dive.

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We are going to go way past that hook and figure

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out how a 40 minute writing session between two

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Nashville outsiders ended up as a diamond certified

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record. And we're going to get into all that

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friction, too. You really can't talk about this

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song without talking about the backlash. To get

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how unlikely this all was, you have to look at

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where Meghan Trainor was before 2014 because

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she was not on the cover of magazines. Far from

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it. And that context is, I mean, it's totally

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crucial to the song's DNA. She basically given

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up on being an artist. They did release albums

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before, though, right? Yeah, three independent

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ones, but they didn't go anywhere. So by 2012,

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she signs a publishing deal in Nashville. And

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for anyone who doesn't know the industry jargon,

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a publishing deal means you're writing songs

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for other people. Exactly. You're the person

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behind the curtain. She moved to Nashville to

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be a professional songwriter. The stardom thing

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was, in her mind, over. But why? Why give up

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on being the front woman? It's actually really

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sad when you read her quotes from that time.

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She just didn't think she fit the pop star mold.

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She said she saw herself as one of the chubby

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girls who would never be an artist. Wow. So she

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literally doesn't see a physical space for herself

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on a pop stage. None. Which explains why she

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was just there to, you know, grind it out as

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a writer. OK, so that sets the scene. Fast forward

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to June 2013. Right. Carla Wallace from her publishing

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company decides to play matchmaker. She sets

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Megan up on a writing session with a guy named

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Kevin Kaddish. And was Kaddish like a big name?

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Not really. An industry veteran, but not a star

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maker. He even called the session a blind date.

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They'd never met. They had no idea if they'd

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click. That sounds so awkward. Just hi, nice

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to meet you. Now let's write a hit song. Pretty

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much. But they bonded almost immediately. And

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not over modern pop music. What was it then?

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They were both obsessed with 1950s and 60s music.

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Do walk. Which, we should point out, was not

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cool in 2013. Not even a little bit. We were

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at peak EDM. But they're in there vibing on oldies,

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and Kaddish pulls out this list of song titles

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he's been keeping. He just had a list of titles.

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Yeah, it's a common songwriter thing. And on

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that list was the phrase, all bass, no treble.

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And that just clicked for Trainor. It was this

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amazing cognitive leap. For Kaddish, it was probably

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just a clever audio pun. But Megan immediately

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saw a metaphor for the human body. Okay, let's

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unpack that a little because it's the whole song.

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Right. She basically mapped sound frequencies

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to body types. Bass is the low enso, thickness

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curves. Treble is the high enso, thinness. That's

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actually a pretty smart piece of imagery for

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a pop song. It's simple, but it works on a couple

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of levels. It does. And it came from a really

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personal place. She started channeling all her

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own frustrations from her teenage years. And

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Kiddush got it too. He told Rolling Stone he

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had his own body image issues growing up. So

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it was this shared insecurity that sparked it.

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Exactly. Yeah. And the sources all say it happened

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incredibly fast. How fast are we talking? 40

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minutes. 40 minutes to write a song that went

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diamond? That's insane. I take longer to write

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an email. Start to finish. Kiddush built the

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beat, and Trainor basically freestyled the hook

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right over it. It wasn't overthinking, it was

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just pure flow. Okay, so they finish the demo.

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They have this incredibly catchy retro anthem.

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The labels must have jumped on it immediately.

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You would think. But nope. They pitched it to

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multiple labels and the answer was a hard no.

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Every single one. Nobody wanted it. Why? Was

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it the lyrics? It was the sound. You have to

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put yourself back in 2014. The radio was all

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Calvin Harris, Avicii, Zedd, just massive synth

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drops. Right. Everything sounded like a giant,

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glorious robot. Exactly. And then this song comes

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along that sounds like it's from 1958. The labels

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told them flat out, this is too retro. Rerecord

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it with synthesizers. They wanted to turn it

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into an EDM track. They wanted to strip out everything

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that made it special. And here's the crucial

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moment. Megan and Kevin said no. Good for them.

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They absolutely stuck to their guns. They believed

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that the original demo sound was where the magic

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was. Let's get into that sound, because it's

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a weird mix. It's not just oldies. No, it's this

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whole genre -bending cocktail. Slate Magazine

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had this great description. They called it Vintage

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White Girl, Italo -Latin Soul. That is a mouthful.

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What does Italo -Latin Soul even mean, instrument

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-wise? It means it's organic. Kadish played the

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real drums, the guitar, the bass. You've got

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a Hammond organ in there. And that saxophone,

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right? That low honking sound. A baritone sax,

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yeah. That gives it that rhythmic drive. And

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the hand claps and percussion, that's Meghan

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Trainor herself. It just feels human and fun.

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It has a walking pace. Critics called it a scatting

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tempo and a shimmying melody. There's some wild

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comparisons, actually, to K -pop and even to

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the band Phish. Fish? Really? It's that sort

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of bouncy, infectious rhythm. It feels familiar,

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even if you don't know why. So, okay, they have

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this song. The labels all hate it. How does it

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get from the rejection pile to L .A. Reid's desk?

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It's just a classic case of getting in the right

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room. She gets a meeting with an A &amp;R guy at

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Epic who likes it enough to get her in front

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of Reid himself a week later. And this is the

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big moment. But she doesn't just play the demo.

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She walks in with a ukulele. You're kidding.

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A ukulele audition for the chairman of a major

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record label? That is risky. It's so bold. But

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she performs it right there, stripped down. And

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it worked. Ellie Reed signed her 20 minutes later.

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20 minutes. He called the song Lightning in a

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Bottle. And did he make them add the synth? He

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did not. He completely validated them. He decided

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the original demo they made would be the final

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master. That is just an incredible story. But

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once that song was out in the world, things got

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complicated. We have to talk about the lyrics.

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We do. Because this is where the story pivots

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from this fun underdog tale to a full -on cultural

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battleground. On its face, the message seems

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so positive. Traynor was trying to push back

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against the silicone Barbie dolls and photoshopped

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magazines. Right. For millions of people, especially

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young women, it was this huge anthem of self

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-acceptance. It got compared to Christina Aguilera's

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Beautiful. What? But not everyone heard it that

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way. The backlash was pretty swift. Let's start

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with the skinny shaming thing. That was the first

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big critique. It was. Critics argued that to

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lift up curvy women, she was tearing down thin

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women. By calling them trouble. Or spig figures.

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And of course, there's the line, go ahead and

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tell them skinny bitches that. Yeah, I remember

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hearing that and just thinking, oh, that's a

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choice. It felt unnecessarily divisive. Exactly.

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The argument from places like Vox was that true

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body positivity has to include all bodies. If

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you're just flipping the hierarchy, you haven't

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really fixed the problem. Did she ever respond

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to that? She did. She basically said she didn't

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work this hard to hate on skinny people and that

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she was kind of just joking around. But there

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was a deeper critique too, right? The faux feminism

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argument. This one is more complex. It centers

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on the male gaze, specifically the lyric, boys

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like a little more booty to hold at night. Ah,

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okay. So the argument is it's okay to love your

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body because men will find you attractive. Precisely.

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Critics said it's not real empowerment if your

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self -worth is still tied to male validation.

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It's not love yourself for you. It's love yourself

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because it'll get you a guy. That's a really

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important distinction. It kind of makes the self

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-love conditional. It does. And if you need proof

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that the industry knew that line was an issue,

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you just have to look at the Radio Disney edit.

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Oh, I love radio edits. They tell you everything.

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What did they change? Well, there was the normal

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stuff. Shape it, shake it, make it, make it.

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But the big change was that line, the booty line.

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In the Disney version, it becomes, get this,

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boys like the girls for the beauty they hold

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inside. Wait. What? I know. They changed booty

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to hold at night to beauty they hold inside.

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That fundamentally changes the entire thesis

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of the song. It's a massive pivot. It ironically

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fixes the feminist critique by making it about

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inner beauty. It's wild. That is fascinating.

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The corporate censorship actually made the song's

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message, well, better. Or at least less complicated.

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So the lyrics are causing this whole stir. But

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the video was a phenomenon in itself. All the

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pastels, the dancing. The whole aesthetic. Directed

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by Fatima Robinson. But here's the detail that

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really got me from the research. What's that?

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Despite the whole love yourself theme, Trainor

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said that the first time she saw the finished

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video, she cried. Tears of joy? No. She was insecure.

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She didn't like how she looked on camera. She

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said she went in and edited the crap out of it

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herself. Wow. So here she is, about to become

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the global face of self -acceptance, and she's

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struggling with her own image in the editing

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room. It just shows how real that insecurity

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was for her. Writing the song didn't just magically

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cure it. But the video came out. And it blew

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up, partly because of a platform that doesn't

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even exist anymore. R .I .P. Vine. Explain the

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Vine connection. So one of the dancers in the

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video was a big Vine star named Sion Michalopi.

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He's the guy who does the splits. Oh yeah, I

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remember him. He shared the video with his followers

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and it just created this viral loop that pushed

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it into the YouTube algorithm. It was a perfect

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storm. But like the lyrics, the video brought

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its own controversy. Specifically, accusations

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of cultural appropriation. Yes. This came from

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critics at places like Vice and The Fader. They

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pointed to her singing style. which some described

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as a blast. And the visuals, too. Right. There

00:10:53.090 --> 00:10:55.289
are scenes with her surrounded by twerking black

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dancers. The critique was that she was using

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black culture as a prop to seem cool and edgy

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while still being a very safe white pop star.

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It's that classic problem of trying on a culture

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without living the experience. Exactly. It's

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a complicated conversation that followed a lot

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of artists at the time, but it was definitely

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part of the song story. Okay, so let's zoom out.

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You have this retro song, controversial lyrics,

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a viral video, huge debates. What was the actual

00:11:22.980 --> 00:11:26.759
tangible impact? The impact was something Vogue

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literally called the era of the big booty. I

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remember that. The year of the booty. It was

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everywhere. And it wasn't just Trainor. You had

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JLo's song Booty and Nicki Minaj's Anaconda all

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in the same year. 2014. It was a full -on cultural

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shift. A massive one. But Trader's Song was the

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one that crossed over to, you know, the mainstream

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grocery store radio audience. And when you change

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the culture that much, there are real -world

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effects. You found some data that just floored

00:11:54.750 --> 00:11:57.929
me. This is my favorite So What metric. Billboard

00:11:57.929 --> 00:12:00.990
reported that one New York doctor saw a 25 %

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increase in Brazilian buttock augmentation surgeries

00:12:03.710 --> 00:12:06.350
in 2014. Wait, really? People were getting surgery

00:12:06.350 --> 00:12:08.470
because of this trend? It sure seems like it.

00:12:08.889 --> 00:12:10.750
And a company that makes padded underwear called

00:12:10.750 --> 00:12:14.610
Booty Pop saw 47 % jump in demand. That is the

00:12:14.610 --> 00:12:17.289
power of a pop song. It didn't just reflect culture,

00:12:17.350 --> 00:12:20.350
it physically altered it. That's wild. It really

00:12:20.350 --> 00:12:22.669
is. And you know you've hit peak culture when

00:12:22.669 --> 00:12:24.870
the parodies start. Oh, the parodies, they were

00:12:24.870 --> 00:12:28.649
inescapable. You had NASA interns doing all about

00:12:28.649 --> 00:12:31.210
that space. Which was great. The Holderness family

00:12:31.210 --> 00:12:33.990
had that huge Thanksgiving viral hit all about

00:12:33.990 --> 00:12:36.970
that bass. More butter, no treble, I can still

00:12:36.970 --> 00:12:40.120
hear it. And even a Star Wars one? All about

00:12:40.120 --> 00:12:44.799
that bass. No rebels. The hook was just a perfect

00:12:44.799 --> 00:12:47.200
meme format. And the sales numbers. Just unbelievable.

00:12:47.700 --> 00:12:50.759
It was the best -selling song by a female artist

00:12:50.759 --> 00:12:53.700
in the 2010s in the U .S., Diamond Certified,

00:12:53.779 --> 00:12:57.919
number one in 58 countries. 58. For a debut single.

00:12:58.279 --> 00:13:00.320
From a writer who thought she'd never be an artist.

00:13:00.580 --> 00:13:03.860
It shattered records. So, to bring it all home...

00:13:04.039 --> 00:13:06.200
We have a song written in 40 minutes that gets

00:13:06.200 --> 00:13:08.799
rejected by everyone. It gets signed on the strength

00:13:08.799 --> 00:13:10.919
of a ukulele performance. And then it just takes

00:13:10.919 --> 00:13:13.299
over the entire planet. But in doing so, it forces

00:13:13.299 --> 00:13:16.600
these incredibly difficult, messy conversations

00:13:16.600 --> 00:13:21.139
about body image, feminism, and race. When you

00:13:21.139 --> 00:13:22.799
lay it out like that, it sounds like fiction,

00:13:22.919 --> 00:13:24.639
but that's the story. It really feels like a

00:13:24.639 --> 00:13:28.299
double -edged sword. It is. On one hand, it genuinely

00:13:28.299 --> 00:13:31.039
empowered millions of people. You can't take

00:13:31.039 --> 00:13:33.700
that away. That's a real tangible good. But on

00:13:33.700 --> 00:13:36.039
the other. It also showed how hard it is to talk

00:13:36.039 --> 00:13:38.220
about body positivity in a three -minute pop

00:13:38.220 --> 00:13:41.919
song without alienating someone or falling into

00:13:41.919 --> 00:13:44.559
a trap like seeking male validation. It's messy.

00:13:44.700 --> 00:13:48.850
It's very messy. But it did open a door. Looking

00:13:48.850 --> 00:13:51.789
back, it was a pivotal moment where pop music

00:13:51.789 --> 00:13:53.649
started to sound and look a little different.

00:13:53.789 --> 00:13:55.950
And that's a legacy worth having, I think, even

00:13:55.950 --> 00:13:57.929
with all the controversy. Absolutely. Before

00:13:57.929 --> 00:13:59.929
we wrap, I want to leave you with one final thought

00:13:59.929 --> 00:14:02.610
to mull over. And it goes back to that Radio

00:14:02.610 --> 00:14:05.250
Disney edit. The booty to beauty swap. It just

00:14:05.250 --> 00:14:08.850
sticks with me. If that line about physical validation

00:14:08.850 --> 00:14:12.029
was so easily swapped for something so profound

00:14:12.029 --> 00:14:15.519
about inner beauty. Does that suggest the original

00:14:15.519 --> 00:14:17.659
lyric was just a calculated commercial choice

00:14:17.659 --> 00:14:20.720
to begin with? Or maybe did the corporate censorship

00:14:20.720 --> 00:14:23.340
accidentally create a better, more meaningful

00:14:23.340 --> 00:14:25.559
song than the one that was originally written?

00:14:25.779 --> 00:14:27.879
That's the question. Sometimes the edit reveals

00:14:27.879 --> 00:14:30.240
what could have been. Thanks for listening to

00:14:30.240 --> 00:14:32.179
this deep dive. We'll catch you on the next one.
