WEBVTT

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I want you to picture a magazine for a second,

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but don't picture something glossy. Like a Vogue

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or a Time magazine sitting nicely on a coffee

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table. No, not at all. I want you to imagine

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something that looks like it was cut and pasted

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together by a bored teenager in a basement in,

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like, 1961. An honestly bored teenager might

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be a bit generous. We're talking about paper

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quality that feels like it might just dissolve

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if you look at it too hard. The ink smudges on

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your fingers. The layout is this... dense, chaotic

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black and white mess that just refuses to acknowledge

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that modern graphic design even exists. Exactly.

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And on top of that, this publication refuses

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to put most of its content online. It basically

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ignores the Internet. So by all the laws of modern

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media, this thing should have gone bankrupt 20

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years ago. It sounds like a business model just

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designed for immediate failure. You would think.

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But this is Private Eye, and it's Britain's best

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-selling current affairs news magazine. Which

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is just wild. In 2016, while print media was

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collapsing everywhere else, these guys hit their

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highest ever circulation. So for this deep dive,

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we're crossing the Atlantic to figure out how

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a magazine that looks like a cheap comic book

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became the most feared publication in the UK.

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And feared really is the right word here. And

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that brings us to the core paradox of Private

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Eye. It's a very strange beast. It really is.

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If you open it up on one page, you have, you

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know, juvenile cartoons, spoof letters and jokes

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about politicians being naked. But then you turn

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the page and you find heavyweight forensic investigative

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journalism. Exposing government corruption that

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the serious broadsheets are too scared to touch.

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Exactly. It's like finding the Watergate investigation

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sandwiched inside an issue of Mad Magazine. That

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is actually the perfect analogy. It's highbrow

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and lowbrow at the same time. And to understand

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how it works, we have to look at its mission.

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Although the editors would probably mock us for

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using a corporate word like mission. Oh, they

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absolutely would. They'd probably claim the mission

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is just to serve Lord Gnome. Yes, Lord Gnome.

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We have to introduce him. He's the fictional

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proprietor of the magazine. Right. He's this

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tyrannical, greedy, media baron figure that the

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writers pretend runs the whole show. So it's

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a satire of the old press barons, right? The

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Hearsts and the Beaverbrooks of a world. Exactly.

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Every time the magazine raises its price, they

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publish a statement from Lord Noam saying he

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needs the money to buy a new yacht or, you know,

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pay off a mistress. It sets the tone immediately.

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Yeah. Nothing here is sacred, not even the magazine

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itself. But beneath that joke, the real goal

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is holding power to account, often by saying

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things that are legally. Very, very dangerous

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to say. Before we get into the lawsuits, and

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oh boy, do we have some legendary lawsuits to

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cover, I want to stay on the visual side of this

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for a moment. Okay. Because I've got a scan of

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a recent issue here, and it really does look

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amateurish. That has to be a choice, right? They

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have computers now. They could make it look slick.

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It is absolutely a deliberate aesthetic choice.

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When they started in the early 60s, they used

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a printing process called photolitho -offset.

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It was cheap. So practical. Right. They literally

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typed the text on three IBM electric typewriters,

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cut the paragraphs out with scissors, and pasted

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them onto a board. So it looked gritty because

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it was gritty. Exactly. But as technology advanced,

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they just refused to update the look. There's

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what you could call a deeply conservative resistance

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to change baked into the culture. But psychologically,

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it's brilliant. How so? Well, think about what

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a glossy magazine signals. It signals advertisers.

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It signals PR. It signals corporate. Yeah. By

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looking like a messy, crowded newsletter, Private

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Eye signals urgency. It looks like a semisdat,

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like an underground resistance pamphlet. That

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makes sense. It feels like you're getting the

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raw information, not the polished press release.

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Exactly. Glossy pages imply you're trying to

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sell a lifestyle. Smudgy newsprint implies you're

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trying to tell the truth. So who are the people

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who decided to start this underground pamphlet?

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Because despite the anti -establishment vibe,

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they weren't exactly working class heroes, were

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they? Far from it. This is where the British

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class system gets really interesting. Private

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Eye traces its roots back to the mid -1950s at

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Shrewsbury School. Which, for our non -British

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listeners, is a public school, meaning a very

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elite, very expensive private boarding school.

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Very privileged. We're talking about Richard

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Ingrams, Willie Rushton, Christopher Booker,

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and Paul Foot. They started a school magazine

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called The Willopian. And what were they writing

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about? They were just mocking the schoolmasters,

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the traditions, the whole school spirit. It was

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rebellious, sure. But it was the rebellion of

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the insider. And they basically just took that

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same energy and moved it to London. Pretty much.

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They launched Private Eye in 1961, funded by

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a friend named Andrew Osmond, and sold the first

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copies in pubs around London. But the rocket

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fuel came in 1962 when Peter Cook bought the

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magazine. Peter Cook was a massive deal at the

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time, right? He was the comedian of that generation.

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When he came on board, it gave the magazine instant

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cultural cachet. It cemented the link between

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the British satire boom and this new kind of

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journalism. So if we're talking key players,

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we have to talk about the man who's been steering

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the ship since 1986, Ian Hislop. The current

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editor, yes. Yeah. And a man who holds a very

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specific and I'd imagine painful distinction.

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What's that? He is listed in the Guinness Book

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of Records as... The most sued man in English

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legal history. Which is the perfect transition

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to my favorite part of this deep dive, the secret

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language. Oh, the code. It's amazing. You can't

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just read Private Eye like a normal newspaper.

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You almost need a decoder ring. And my understanding

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is this didn't start as some inside joke. It

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started as a survival mechanism. Precisely. We

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have to talk about English libel law for a second.

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In the U .S., the First Amendment provides a

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lot of protection. In the UK, the laws are notoriously

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plaintiff friendly. So the burden of proof is

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on the publisher. Often, yes. You have to prove

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that what you said is 100 % true. So if you say

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the minister was drunk at the gala and you can't

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prove it in court. You lose huge amounts of money.

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Exactly. So Private Eye invented a whole vocabulary

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to say things without technically saying them.

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Okay, let's unpack the dictionary. If I'm reading

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the magazine and they describe a politician as

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tired and emotional. What are they actually telling

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me? They are telling you the person was completely

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drunk. No way. Yes. Tired and emotional. Sounds

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sympathetic, you know, like stress or jet lag.

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But every single reader knows it means they were

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falling over drunk. It's brilliant. And then

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there's Ugandan discussions. Yes. That is the

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house code for illicit sexual exploits. Where

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on earth did that come from? It originated from

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a scandal. Back in the 70s, there was an African

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diplomat who was caught at a party, shall we

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say, in a compromising position with someone

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who wasn't his wife. When he was confronted,

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he claimed he was upstairs discussing Ugandan

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affairs. That is incredible. So Private Eye just

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seized on it. Immediately. Yeah. And think about

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the legal protection that offers. If a politician

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wants to sue the magazine for saying he was having

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Ugandan discussions, he has to stand up in court

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in front of a judge and the press and explain

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why that phrase is defamatory. He has to admit,

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Your Honor, everyone knows Ugandan discussions

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means I was having an affair. Exactly. It forces

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the plaintiff to connect the dots themselves.

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It's a trap. They also use nicknames to just

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puncture egos. Some of them are just rude, but...

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I mean, summer genius. They referred to the late

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Queen Elizabeth II as Brenda. And the current

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king, Charles III, is Brian. Brian! It's so aggressively

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mundane. That's the point. It just strips away

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all the majesty. It brings them down to earth.

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They call the Guardian newspaper the Graniad,

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spelled G -R -A -U -N -I -A -D, mocking the fact

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that the paper used to be famous for typos. And

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Piers Morgan. Piers Moron. Subtle. Very. And

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they call the terrifying libel law firm Carter

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Ruck. Well, they call him Carter Fuck. Also subtle.

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But speaking of lawyers, there is one piece of

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legal correspondence in their history that I

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think is just the crown jewel. Arkell v. Prestram.

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Yes. Tell us about it. This is legendary. It's

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taught in law schools, usually as an example

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of what not to do, but still. So set the scene

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for us. A plaintiff named Arkell. Had his lawyers

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write to Private Eye. It was a standard threat.

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They said the magazine had libeled Mr. Arkell.

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And the letter ended by asking essentially, what

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are your proposals for paying damages? Which

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is lawyer speak for how much money you're going

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to give us to make this go away. Right. And Private

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Eye wrote back. The letter said, we refer you

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to the reply given in the case of Arkell v. Prestram.

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Which sounds very official, like they are citing

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a legal precedent. Until you go and check what

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the reply was in that case, the reply in Arkel

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v. Prestram was simply, fuck off. I cannot believe

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that's a real letter. It is. And now we refer

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you to the reply given in the case of Arkel v.

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Prestram is a standard British euphemism for

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a blunt dismissal. It captures the spirit of

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the whole operation. But we have to pivot here.

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Because if Private Eye was just a bunch of posh

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boys inventing rude nicknames and swearing at

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lawyers, it wouldn't be the institution it is.

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It wouldn't be feared. No, it wouldn't. The jokes

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are the sugar that helps the medicine go down.

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And the medicine is the front half of the magazine.

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Right. The structure is important here. It is.

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The back half is the parody in the cartoons.

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Yeah. But the front half is the mulch. It's...

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Dense, serious journalism. Take the column Rotten

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Burrows, for example. Rotten Burrows? Sounds

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like something from the 1800s. It refers to corrupt

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electoral districts. This column focuses entirely

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on local government. Now, that sounds incredibly

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boring. Town councils, planning permission, zoning

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laws. It sounds like the opposite of a page turner.

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But that is where the real corruption happens.

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Because so many local newspapers have died out,

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nobody is watching these local councils. Private

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Eye is often the only outlet reporting on a mayor

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giving a construction contract to his brother

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-in -law or a council selling off public libraries

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for pennies. Rotten Burrows is arguably some

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of the most important public service journalism

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in the UK. And then you have in the back. This

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is the heavyweight section, historically associated

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with the great journalist Paul Foote. This is

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where you find the Deep Dog's investigations

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into the Lockerbie bombing, the Paradise Papers,

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tax avoidance schemes, major miscarriages of

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justice. So this isn't satire. No, this is forensic

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angry journalism. It's a weird mix, though, because

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right next to an investigation about money laundering,

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you'll have a column called Nooks and Corners,

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which is just architectural criticism. Yes, it

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was founded by the poet laureate John Betjeman.

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It attacks architectural vandalism. It hates

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modernism. It hates brutalism. It hates concrete.

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It fits that conservative aesthetic we talked

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about. They see ugly modern buildings as an assault

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on British heritage. So you have architectural

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snobbery sitting right next to these deep investigations

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into government corruption. But doing this work,

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especially the investigative stuff, that comes

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with a literal price tag. A massive one. The

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magazine sets aside roughly a quarter, 25 percent

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of its annual turnover. just to pay out libel,

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damages, and legal fees. Wait, let's pause on

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that. 25 % of their revenue goes to getting sued.

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That is a staggering cost of doing business.

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It's the cost of free speech under British law.

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And they have had some titanic battles that nearly

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destroyed the magazine. We have to talk about

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James Goldsmith. That was his nickname in the

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magazine. He was a billionaire financier. In

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1976, he didn't just sue for money. He filed

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for criminal libel. I didn't even know that was

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a thing. It's an archaic law. It meant that the

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editor, Richard Ingrams, could have actually

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gone to prison. Goldsmith wasn't trying to win

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an argument. He was trying to annihilate the

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publication. So how did they survive? They did

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something revolutionary. They turned to their

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readers. They created the Golden Balls Fund.

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They asked the public to send in money to help

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pay the legal bills. It was crowdfunding. Before

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the Internet, yes. And the amazing thing is,

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the readers did it. They felt like they were

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part of the club. They were co -conspirators.

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And they had to do it again later, right, with

00:12:18.120 --> 00:12:21.480
Sonia Sutcliffe. That was in 1989. Sonia Sutcliffe

00:12:21.480 --> 00:12:24.299
was the wife of the Yorkshire Ripper, Peter Sutcliffe,

00:12:24.360 --> 00:12:26.820
a notorious serial killer. Private Eye alleged

00:12:26.820 --> 00:12:29.039
that she was capitalizing on her husband's crimes

00:12:29.039 --> 00:12:32.190
to make money. She sued. And she won. She won

00:12:32.190 --> 00:12:35.570
big. The jury awarded her 600 ,000 pounds. It

00:12:35.570 --> 00:12:37.450
was a record amount at the time. It was absurdly

00:12:37.450 --> 00:12:39.509
high. And this led to one of the most famous

00:12:39.509 --> 00:12:42.710
quotes in the magazine's history. Yes. Ian Hislop

00:12:42.710 --> 00:12:45.450
walked out of the court, faced the cameras, and

00:12:45.450 --> 00:12:49.429
said, If that's justice, then I'm a banana. Which

00:12:49.429 --> 00:12:51.970
naturally led to the Banana Balls Fund. Exactly.

00:12:52.429 --> 00:12:54.690
The damages were later reduced on appeal, but

00:12:54.690 --> 00:12:57.629
again, the readers step up. But there's one case.

00:12:58.379 --> 00:13:01.200
That I think defines their morality more than

00:13:01.200 --> 00:13:03.639
any other. Which one is that? The case of Gordon

00:13:03.639 --> 00:13:05.320
Anglesey. This one is much darker, isn't it?

00:13:05.399 --> 00:13:08.399
Much darker. Gordon Anglesey was a retired police

00:13:08.399 --> 00:13:13.120
inspector. In 1994, Private Eye published allegations

00:13:13.120 --> 00:13:16.480
that he had indecently assaulted boys. Anglesey

00:13:16.480 --> 00:13:19.950
sued for libel. And he won. He won. The court

00:13:19.950 --> 00:13:21.769
ruled that the magazine couldn't prove the allegations.

00:13:21.990 --> 00:13:23.929
They had to pay him damages and legal costs.

00:13:24.110 --> 00:13:26.370
It looked like a total defeat. So the legal system

00:13:26.370 --> 00:13:29.429
said Private Eye had lied. Yes, but Private Eye

00:13:29.429 --> 00:13:32.450
refused to apologize or retract the core accusation.

00:13:32.610 --> 00:13:35.389
They paid the money and they waited. 22 years

00:13:35.389 --> 00:13:38.610
later in 2016, Anglesey was charged and convicted

00:13:38.610 --> 00:13:41.629
of those very offenses. Wow. The witnesses were

00:13:41.629 --> 00:13:43.690
finally vindicated. So Private Eye was right

00:13:43.690 --> 00:13:45.909
all along. Did they ask for their money back?

00:13:46.250 --> 00:13:49.460
No. And this is the key moment. His law released

00:13:49.460 --> 00:13:51.259
a statement saying they wouldn't ask for the

00:13:51.259 --> 00:13:54.259
money back because, as he put it, others have

00:13:54.259 --> 00:13:57.159
paid a far higher price, referring to the victims.

00:13:57.379 --> 00:14:00.440
That is incredibly powerful. It recontextualizes

00:14:00.440 --> 00:14:03.320
the libel payments. It's not a penalty for lying.

00:14:03.480 --> 00:14:05.960
It's a truth tax. Sometimes you have to pay to

00:14:05.960 --> 00:14:09.179
tell the truth. Exactly. But we have to be balanced

00:14:09.179 --> 00:14:11.700
here. We can't just paint them as saints. For

00:14:11.700 --> 00:14:14.179
a magazine that shreds everyone else for incompetence.

00:14:14.679 --> 00:14:16.039
They don't always get it right. And when they

00:14:16.039 --> 00:14:19.659
get it wrong, it can be dangerous. We need to

00:14:19.659 --> 00:14:22.639
talk about the MMR vaccine. This is the big stain

00:14:22.639 --> 00:14:26.220
on their record. In the early 2000s, Private

00:14:26.220 --> 00:14:29.379
Eye heavily supported Andrew Wakefield. He was

00:14:29.379 --> 00:14:30.960
the doctor who claimed there was a link between

00:14:30.960 --> 00:14:33.840
the MMR vaccine and autism. Which we now know

00:14:33.840 --> 00:14:36.539
is completely fraudulent science. Totally debunked.

00:14:36.679 --> 00:14:39.259
But at the time, Private Eye ran story after

00:14:39.259 --> 00:14:42.460
story defending him, framing him as a brave whistleblower

00:14:42.460 --> 00:14:44.720
fighting the medical establishment. So they fell

00:14:44.720 --> 00:14:47.500
into their own trap. They did. They assumed that

00:14:47.500 --> 00:14:49.799
because the establishment was attacking him,

00:14:49.860 --> 00:14:52.840
he must be right. And that support likely contributed

00:14:52.840 --> 00:14:56.200
to real vaccine hesitancy in the UK. Almost certainly.

00:14:56.460 --> 00:14:58.620
They eventually acknowledged in a very small

00:14:58.620 --> 00:15:01.330
column that Private Eye got it wrong. But it

00:15:01.330 --> 00:15:03.870
took a long time. It showed the danger of being

00:15:03.870 --> 00:15:07.250
professionally cynical. Sometimes the consensus

00:15:07.250 --> 00:15:09.789
is actually right. There's also the criticism

00:15:09.789 --> 00:15:11.950
about who actually runs the place. We talked

00:15:11.950 --> 00:15:14.590
about those schoolboy roots, Shrewsbury, Oxford,

00:15:14.909 --> 00:15:17.590
Cambridge. That criticism hasn't gone away, has

00:15:17.590 --> 00:15:20.450
it? No. Critics. particularly from the left,

00:15:20.490 --> 00:15:23.129
like the socialist worker or trade unions, argue

00:15:23.129 --> 00:15:26.230
that the magazine is still a publication of assiduous

00:15:26.230 --> 00:15:28.610
public schoolboys. They accuse it of punching

00:15:28.610 --> 00:15:31.490
down. The argument being that they mock union

00:15:31.490 --> 00:15:33.509
leaders and working class people with the same

00:15:33.509 --> 00:15:35.889
sneering tone they use for the king. Exactly.

00:15:35.889 --> 00:15:38.490
It's equal opportunity offense. But if you're

00:15:38.490 --> 00:15:40.169
coming from a position of extreme privilege,

00:15:40.470 --> 00:15:43.470
it hits differently. And sometimes they misjudge

00:15:43.470 --> 00:15:45.629
the public mood entirely. The Princess Diana

00:15:45.629 --> 00:15:47.940
cover. The most famous example. Take us back

00:15:47.940 --> 00:15:52.840
to 1997. Diana dies in the crash. The UK is in

00:15:52.840 --> 00:15:55.919
a state of absolute hysterical grief. I remember

00:15:55.919 --> 00:15:58.159
it well. It was unlike anything I've ever seen.

00:15:58.440 --> 00:16:00.779
And Private Eye ran a cover with the headline,

00:16:01.059 --> 00:16:04.460
Media to Blame. It showed the crowds wailing

00:16:04.460 --> 00:16:06.700
outside the palace with a bubble saying something

00:16:06.700 --> 00:16:09.019
like, The papers are a disgrace. And another

00:16:09.019 --> 00:16:11.059
person saying, Yes, I read it in the Daily Mail.

00:16:11.200 --> 00:16:13.500
They were pointing out the hypocrisy. The public.

00:16:13.919 --> 00:16:16.080
bought the tabloids that funded the paparazzi

00:16:16.080 --> 00:16:18.720
who chased her. It was a perfectly valid, logical

00:16:18.720 --> 00:16:21.399
point. But it was too soon. The public hated

00:16:21.399 --> 00:16:24.080
it. WH Smith, the main news agent chain in the

00:16:24.080 --> 00:16:27.299
UK, which the magazine calls WH Smug, pulled

00:16:27.299 --> 00:16:29.639
it from the shelves. Wow. It was a rare moment

00:16:29.639 --> 00:16:31.940
where their cynicism clashed with genuine national

00:16:31.940 --> 00:16:33.960
trauma. But they haven't stopped taking those

00:16:33.960 --> 00:16:37.240
risks. Just recently, in 2023, they did a cover

00:16:37.240 --> 00:16:39.740
on the Israel -Gaza war. Which is the third rail

00:16:39.740 --> 00:16:42.120
of politics right now. The cover criticized both

00:16:42.120 --> 00:16:44.480
Hamas for their atrocities and the Israeli government

00:16:44.480 --> 00:16:47.340
for their response. Predictably, they got called

00:16:47.340 --> 00:16:50.259
anti -Semitic by one side and terrorist apologists

00:16:50.259 --> 00:16:53.389
by the other. Which for them probably means they

00:16:53.389 --> 00:16:55.470
felt they got it right. Ian Hislop would say

00:16:55.470 --> 00:16:58.129
exactly that. If everyone is angry, you're probably

00:16:58.129 --> 00:17:00.850
in the right spot. So let's try to pull this

00:17:00.850 --> 00:17:03.370
all together. We have a magazine that looks like

00:17:03.370 --> 00:17:06.430
a relic from the 60s, acts like a naughty schoolboy,

00:17:06.650 --> 00:17:09.970
investigates like the FBI, and gets sued like

00:17:09.970 --> 00:17:13.130
a supervillain. What's the takeaway? Why does

00:17:13.130 --> 00:17:15.710
this thing still exist? I think the insight is

00:17:15.710 --> 00:17:18.190
that Private Eye is a reverse mulch machine.

00:17:18.490 --> 00:17:21.450
It takes the trash. the gossip, the rude jokes,

00:17:21.549 --> 00:17:24.690
the cartoons, and uses the money from that to

00:17:24.690 --> 00:17:28.329
fund serious, expensive, dangerous journalism.

00:17:28.650 --> 00:17:31.490
The humor subsidizes the truth. It does. And

00:17:31.490 --> 00:17:33.450
it serves a function that standard newspapers

00:17:33.450 --> 00:17:35.890
can't because it doesn't care about being respectable.

00:17:36.049 --> 00:17:38.809
It only cares about being true. Or at least funny.

00:17:38.990 --> 00:17:40.490
It's funny you say that about truth because in

00:17:40.490 --> 00:17:43.069
2016, a U .S. lecturer actually put the Private

00:17:43.069 --> 00:17:45.410
Eye website on a list of fake news sites. Oh,

00:17:45.430 --> 00:17:46.849
the magazine loved that. They found it hilarious.

00:17:47.029 --> 00:17:49.329
The lecturer just didn't understand satire. He

00:17:49.329 --> 00:17:51.190
saw a letter from a made -up headmistress and

00:17:51.190 --> 00:17:53.849
thought, this isn't factually accurate. But that

00:17:53.849 --> 00:17:56.009
does raise a provocative thought to leave you

00:17:56.009 --> 00:17:59.579
with. We live in an era of actual fake news.

00:17:59.799 --> 00:18:02.420
We have algorithms feeding us confirmation bias.

00:18:02.500 --> 00:18:05.980
We have deep fakes. In a world like that is a

00:18:05.980 --> 00:18:08.240
magazine like Private Eye, which deliberately

00:18:08.240 --> 00:18:11.519
blurs the line, putting a cartoon next to a corruption

00:18:11.519 --> 00:18:14.769
scandal. Is that more dangerous? Or is it actually

00:18:14.769 --> 00:18:17.430
the most necessary thing we have? Maybe we need

00:18:17.430 --> 00:18:19.690
someone standing on the sidelines, completely

00:18:19.690 --> 00:18:22.529
independent, just laughing at the absurdity of

00:18:22.529 --> 00:18:24.269
it all. I think we know where Lord Gnome stands

00:18:24.269 --> 00:18:26.789
on that one. Indeed we do. Well, that's all we

00:18:26.789 --> 00:18:28.990
have time for on this deep dive. I'm feeling

00:18:28.990 --> 00:18:31.230
a bit tired and emotional myself. Careful, or

00:18:31.230 --> 00:18:33.750
I'll refer you to the reply given in Arkel v.

00:18:33.930 --> 00:18:36.549
Prestram. Message received. Thanks for listening,

00:18:36.609 --> 00:18:36.789
everyone.
