WEBVTT 00:00:00.000 --> 00:00:02.100 There is a bear in the woods. It's just it's 00:00:02.100 --> 00:00:05.019 such a simple line, but it's also completely 00:00:05.019 --> 00:00:07.240 terrifying. It really is. It sticks with you. 00:00:07.299 --> 00:00:11.699 Right. Like a like a creepy nursery rhyme. Welcome 00:00:11.699 --> 00:00:14.339 back, everyone, to the Deep Dive. Today, we're 00:00:14.339 --> 00:00:17.379 cracking open the archives on what might be the 00:00:17.379 --> 00:00:21.879 most famous and let's be honest, the most ambiguous 00:00:21.879 --> 00:00:24.600 30 seconds in political history. We're talking 00:00:24.600 --> 00:00:28.179 about the 1984 TV commercial, the one known simply 00:00:28.179 --> 00:00:32.070 as. Exactly. Created for Ronald Reagan's campaign. 00:00:32.450 --> 00:00:34.990 And the reason we're doing this deep dive is 00:00:34.990 --> 00:00:38.829 that when you look at it now, it just makes no 00:00:38.829 --> 00:00:40.909 sense on the surface. It really doesn't. I mean, 00:00:40.929 --> 00:00:43.030 it's kind of the Citizen Kane of campaign ads. 00:00:43.090 --> 00:00:45.619 It breaks every single rule. Right. I was going 00:00:45.619 --> 00:00:47.740 through the research you sent over. And a normal 00:00:47.740 --> 00:00:49.460 political ad is, you know, pretty straightforward. 00:00:49.560 --> 00:00:51.460 You've got the candidate. He's shaking hands, 00:00:51.579 --> 00:00:53.700 kissing babies. Or looking thoughtfully at a 00:00:53.700 --> 00:00:56.100 dam or something. Yeah. Or you get the attack 00:00:56.100 --> 00:00:58.140 ad, you know, the grainy black and white photos, 00:00:58.219 --> 00:01:00.479 the scary music. My opponent wants to ruin everything 00:01:00.479 --> 00:01:04.359 you love. You know the drill. But this, this 00:01:04.359 --> 00:01:07.340 ad is like a nature documentary. There's no candidate 00:01:07.340 --> 00:01:09.519 until the last second. It never mentions the 00:01:09.519 --> 00:01:11.620 opponent, Walter Mondale. It doesn't mention 00:01:11.620 --> 00:01:15.290 a single policy. Nothing. Just. A bear. And yet 00:01:15.290 --> 00:01:17.650 all the sources we have call it a masterclass 00:01:17.650 --> 00:01:20.709 in psychological persuasion. It absolutely is. 00:01:20.810 --> 00:01:22.670 And the fascinating part is that it almost never 00:01:22.670 --> 00:01:26.049 made it to air because it was so ambiguous, so 00:01:26.049 --> 00:01:28.250 strange. When they first tested it on people, 00:01:28.329 --> 00:01:31.209 the reaction was just total confusion. Oh, we 00:01:31.209 --> 00:01:32.549 have to get into the focus groups because those 00:01:32.549 --> 00:01:35.590 notes are wild. But before we get there, let's 00:01:35.590 --> 00:01:37.569 let's set the scene. Paint the picture for us. 00:01:37.670 --> 00:01:40.659 It's 1984. You're watching TV. What happens? 00:01:40.859 --> 00:01:42.780 Okay, so the first thing you hear is this sound. 00:01:42.939 --> 00:01:47.459 It's like a heartbeat. Slow, steady drum. And 00:01:47.459 --> 00:01:50.359 then the picture fades in. It's a forest. It's 00:01:50.359 --> 00:01:53.159 maybe dusk. And there's a grizzly bear. And this 00:01:53.159 --> 00:01:56.599 isn't Yogi Bear. This is like a huge, powerful 00:01:56.599 --> 00:01:59.879 predator. A very real, very big grizzly. And 00:01:59.879 --> 00:02:01.239 it's just wandering. It's walking through the 00:02:01.239 --> 00:02:03.379 brush. It crosses a little stream. And the camera's 00:02:03.379 --> 00:02:05.299 so steady, it feels like you're a fly on the 00:02:05.299 --> 00:02:07.120 wall watching something you probably shouldn't 00:02:07.120 --> 00:02:10.340 be. It feels tense. You know, like the first 00:02:10.340 --> 00:02:12.620 scene of a horror movie before the first victim 00:02:12.620 --> 00:02:15.439 shows up. That tension is everything. And then, 00:02:15.460 --> 00:02:18.680 right at the end, the bear stops. It looks up. 00:02:18.960 --> 00:02:21.340 And we see a man, just his silhouette really, 00:02:21.500 --> 00:02:23.840 standing there. And the bear actually takes a 00:02:23.840 --> 00:02:26.840 step back. It does. And then, boom, a picture 00:02:26.840 --> 00:02:30.659 of Ronald Reagan smiling. And the tagline, President 00:02:30.659 --> 00:02:33.840 Reagan, prepared for peace. But the visuals, 00:02:34.000 --> 00:02:36.180 as creepy as they are, that's only half of it. 00:02:36.490 --> 00:02:38.610 The narration is doing all the heavy lifting. 00:02:38.669 --> 00:02:41.729 My voice, Hal Reine. Hal Reine. The sources called 00:02:41.729 --> 00:02:43.550 him the ad man of the century. He didn't just 00:02:43.550 --> 00:02:45.849 write the ad, he was the narrator. And his voice, 00:02:45.949 --> 00:02:47.810 I mean, you've heard political ads, they're always 00:02:47.810 --> 00:02:51.229 so loud and urgent. Reine's voice was, I don't 00:02:51.229 --> 00:02:52.550 know, how would you put it? The word they keep 00:02:52.550 --> 00:02:55.430 using is avuncular, like your favorite uncle. 00:02:55.770 --> 00:02:58.770 It's warm, a little gravelly. It's a voice that 00:02:58.770 --> 00:03:01.210 feels safe. Yes, it sounds like he's about to 00:03:01.210 --> 00:03:03.229 read you a bedtime story. And that's the genius 00:03:03.229 --> 00:03:05.370 of it. You're looking at this terrifying animal, 00:03:05.430 --> 00:03:08.110 this apex predator, but the voice in your ear 00:03:08.110 --> 00:03:12.050 is completely calm. So why do that? Why not use 00:03:12.050 --> 00:03:14.969 a scary voice to match the scary image? Well, 00:03:15.030 --> 00:03:17.810 that gets into the core strategy. If you scream, 00:03:17.969 --> 00:03:20.610 you sound panicked. If you speak calmly, you 00:03:20.610 --> 00:03:22.949 sound like you're in control. Reini's voice is 00:03:22.949 --> 00:03:26.349 basically saying, Yes, there's a monster, but 00:03:26.349 --> 00:03:28.590 I'm not scared. And if you're with me, you don't 00:03:28.590 --> 00:03:30.509 need to be scared either. Let's break down the 00:03:30.509 --> 00:03:33.129 actual script because the words are so simple. 00:03:33.770 --> 00:03:37.090 Deceptively simple. Listen to this. There is 00:03:37.090 --> 00:03:39.750 a bear in the woods. For some people, the bear 00:03:39.750 --> 00:03:43.150 is easy to see. Others don't see it at all. It's 00:03:43.150 --> 00:03:45.870 almost philosophical. Then he says, some people 00:03:45.870 --> 00:03:48.430 say the bear is tame. Others say it's vicious 00:03:48.430 --> 00:03:50.729 and dangerous. See what he's doing? He's acknowledging 00:03:50.729 --> 00:03:53.340 the national debate without taking a side. He's 00:03:53.340 --> 00:03:55.919 not saying the bear is evil. He's saying, I know 00:03:55.919 --> 00:03:58.719 you're all arguing about this bear. He's validating 00:03:58.719 --> 00:04:01.159 the viewer's own uncertainty. And then comes 00:04:01.159 --> 00:04:03.560 the pivot. This is the kill shot. Since no one 00:04:03.560 --> 00:04:06.240 can really be sure who's right, isn't it smart 00:04:06.240 --> 00:04:08.879 to be as strong as the bear? If there is a bear. 00:04:09.039 --> 00:04:12.159 That if. That one word if is doing so much work. 00:04:12.379 --> 00:04:14.939 It's incredible. It basically says, look, maybe 00:04:14.939 --> 00:04:17.459 there's no threat. Maybe everything's fine. But 00:04:17.459 --> 00:04:21.040 what if it's not? It completely reframes the 00:04:21.040 --> 00:04:22.939 entire argument. It's not about being aggressive 00:04:22.939 --> 00:04:25.240 anymore. It's about being cautious. Okay, so 00:04:25.240 --> 00:04:28.199 obviously the bear isn't just a bear. In 1984, 00:04:28.519 --> 00:04:31.199 the bear is the Soviet Union. Of course, the 00:04:31.199 --> 00:04:33.959 Russian bear. It was a classic symbol. But we 00:04:33.959 --> 00:04:36.540 need to set the stage for anyone who wasn't living 00:04:36.540 --> 00:04:40.040 through the Cold War. The anxiety that Reagan's 00:04:40.040 --> 00:04:42.560 pollster, Richard Worsland, was picking up on, 00:04:42.639 --> 00:04:46.759 it wasn't just general worry. It was a deep existential 00:04:46.759 --> 00:04:49.379 dread. Right. You have to remember, this was 00:04:49.379 --> 00:04:53.120 just after the day after aired on TV. The movie 00:04:53.120 --> 00:04:55.240 about nuclear war. Yeah. And it terrified the 00:04:55.240 --> 00:04:57.620 country. People were genuinely afraid of nuclear 00:04:57.620 --> 00:05:00.160 annihilation. The Soviet Union wasn't just a 00:05:00.160 --> 00:05:01.920 competitor like in a trade war. They were seen 00:05:01.920 --> 00:05:04.459 as a potential end of the world threat. So Reagan's 00:05:04.459 --> 00:05:06.019 running for reelection on this peace through 00:05:06.019 --> 00:05:08.060 strength platform. Yeah. But that's a tricky 00:05:08.060 --> 00:05:10.879 brand, isn't it? It's a huge problem for him 00:05:10.879 --> 00:05:13.560 because his opponent, Mondale, and the Democrats 00:05:13.560 --> 00:05:16.379 were successfully painting him as a warmonger. 00:05:16.680 --> 00:05:18.939 A cowboy with his finger on the button. So he's 00:05:18.939 --> 00:05:21.360 walking this tightrope. He has to seem tough 00:05:21.360 --> 00:05:23.939 on the Soviets so he doesn't look weak. But he 00:05:23.939 --> 00:05:26.459 can't seem too tough, or he looks like a maniac 00:05:26.459 --> 00:05:28.620 who's going to start World War III. And that's 00:05:28.620 --> 00:05:31.319 where the pollster, Werthlin, comes in. He saw 00:05:31.319 --> 00:05:34.000 this specific fear in his data. People wanted 00:05:34.000 --> 00:05:36.339 a strong leader, but they were afraid of conflict. 00:05:36.699 --> 00:05:39.040 Exactly. So if Reagan goes out there and says, 00:05:39.199 --> 00:05:42.259 we're building more missiles to defeat the communists, 00:05:42.319 --> 00:05:45.019 he scares off a huge chunk of the electorate. 00:05:45.079 --> 00:05:47.959 He loses the moderates. But if he talks about 00:05:47.959 --> 00:05:50.899 disarmament, he loses his base and looks naive. 00:05:51.160 --> 00:05:53.379 That's what he'd do. You bring in the bear. You 00:05:53.379 --> 00:05:55.699 bring in the bear. The metaphor lets them talk 00:05:55.699 --> 00:05:57.720 about the threat without having to talk about 00:05:57.720 --> 00:06:00.379 policy. No mention of missile defense, no talk 00:06:00.379 --> 00:06:03.199 of budgets. They just tell a story. A fable. 00:06:03.319 --> 00:06:06.040 Isn't it smart to be as strong as the bear? It 00:06:06.040 --> 00:06:09.160 makes a massive military buildup sound like simple 00:06:09.160 --> 00:06:12.480 common sense. Like buying insurance. Or locking 00:06:12.480 --> 00:06:14.319 your front door. You don't lock your door because 00:06:14.319 --> 00:06:16.620 you expect to be robbed. You do it just in case. 00:06:16.839 --> 00:06:20.699 It's prudence, not aggression. Okay, so analyzing 00:06:20.699 --> 00:06:24.579 it now, it seems brilliant. But you said earlier 00:06:24.579 --> 00:06:26.720 when they first showed this to actual voters, 00:06:26.800 --> 00:06:29.399 it was a total disaster. Oh, it was a mess. They 00:06:29.399 --> 00:06:32.040 take this expensive, beautifully produced ad 00:06:32.040 --> 00:06:35.500 into focus groups and they ask people, you know, 00:06:35.500 --> 00:06:39.019 what was that about? Yeah. Chaos. A huge number 00:06:39.019 --> 00:06:41.480 of people thought it was an ad about environmentalism. 00:06:41.540 --> 00:06:43.959 Just kidding me. Not at all. They thought, oh, 00:06:44.040 --> 00:06:45.959 that's nice. Reagan is going to protect the grizzly 00:06:45.959 --> 00:06:48.220 bears. Then another group thought it was about 00:06:48.220 --> 00:06:51.069 gun control. Because of the man with the gun 00:06:51.069 --> 00:06:52.930 at the end? Exactly. They thought it was about 00:06:52.930 --> 00:06:55.389 the right to bear arms. So you're the campaign 00:06:55.389 --> 00:06:58.009 manager. You spent all this money on an ad about 00:06:58.009 --> 00:07:00.529 the Soviet threat and people think you're promoting 00:07:00.529 --> 00:07:04.490 the Sierra Club. What do you do? Any normal campaign 00:07:04.490 --> 00:07:06.850 would have killed the ad on the spot. They would 00:07:06.850 --> 00:07:08.870 have said it's too confusing. The message isn't 00:07:08.870 --> 00:07:12.009 landing. Let's just make a normal ad. But Werthlin 00:07:12.009 --> 00:07:14.129 didn't. No. And this is where it gets really 00:07:14.129 --> 00:07:16.790 interesting. Werthlin looked past what people 00:07:16.790 --> 00:07:18.730 said the ad was about and he looked at how it 00:07:18.730 --> 00:07:20.910 made them feel. How could they even measure that 00:07:20.910 --> 00:07:23.110 back then? They had these dials. People would 00:07:23.110 --> 00:07:25.050 turn them toward positive or negative as they 00:07:25.050 --> 00:07:27.290 watched. And what he found was that even though 00:07:27.290 --> 00:07:29.110 people couldn't articulate why they liked it, 00:07:29.250 --> 00:07:31.569 their emotional response was through the roof. 00:07:31.629 --> 00:07:33.949 Wow. They felt uneasy when the bear was alone. 00:07:34.230 --> 00:07:36.970 And then they felt a huge sense of relief and 00:07:36.970 --> 00:07:39.370 safety when Reagan's face appeared at the end. 00:07:39.490 --> 00:07:41.610 So their logical brain was saying, I guess this 00:07:41.610 --> 00:07:44.529 is about bears. But their lizard brain was screaming, 00:07:44.790 --> 00:07:47.730 danger. Oh, thank God the protector is here. 00:07:48.189 --> 00:07:51.029 Precisely. And Woodland knew that the lizard. 00:07:51.079 --> 00:07:53.120 brain is the one that pulls the lever in the 00:07:53.120 --> 00:07:55.519 voting booth. The feeling of the ad was more 00:07:55.519 --> 00:07:58.319 powerful than the literal interpretation. So 00:07:58.319 --> 00:08:01.060 this whole idea of ambiguity as a strategy. Yeah. 00:08:01.180 --> 00:08:03.259 It's so counterintuitive. We're always told to 00:08:03.259 --> 00:08:06.459 communicate clearly. But here, the vagueness 00:08:06.459 --> 00:08:08.500 was the entire point. It's like a Rorschach test. 00:08:08.680 --> 00:08:11.259 If I say the Soviet Union has X number of missiles, 00:08:11.420 --> 00:08:13.579 that's a fact. You can argue with it. You can 00:08:13.579 --> 00:08:15.779 bring up counter arguments. Your brain's defenses 00:08:15.779 --> 00:08:19.490 go up. But if I just show you a bear. I'm not 00:08:19.490 --> 00:08:22.029 telling you what to think. I'm letting you decide 00:08:22.029 --> 00:08:24.750 what the bear is. I'm inviting you to project 00:08:24.750 --> 00:08:27.930 your own anxieties onto that screen. So for one 00:08:27.930 --> 00:08:31.009 person, the bear is nuclear war. For someone 00:08:31.009 --> 00:08:34.009 else, it's the spread of communism. For another, 00:08:34.210 --> 00:08:36.549 it's just a vague sense of global instability. 00:08:37.009 --> 00:08:39.470 And because you filled in the blank yourself... 00:08:39.769 --> 00:08:42.809 You own the message. You co -created it. And 00:08:42.809 --> 00:08:45.309 it's much harder to dismiss an idea that you 00:08:45.309 --> 00:08:47.950 feel you came up with on your own. That is actually 00:08:47.950 --> 00:08:50.870 pretty scary stuff. It's weaponized vagueness. 00:08:50.889 --> 00:08:52.730 It is. It's handing the audience a paintbrush 00:08:52.730 --> 00:08:54.690 dipped in their own fear and telling them to 00:08:54.690 --> 00:08:56.769 complete the picture. And it worked. I mean, 00:08:56.789 --> 00:08:58.950 Reagan won in one of the biggest landslides ever. 00:08:59.399 --> 00:09:01.799 49 states. Now, was it all because of this one 00:09:01.799 --> 00:09:04.360 ad? Of course not. But the bear ad became the 00:09:04.360 --> 00:09:06.600 symbol of the whole campaign's message. It just 00:09:06.600 --> 00:09:08.799 captured the mood perfectly. And of course, when 00:09:08.799 --> 00:09:11.120 something works that well, everyone tries to 00:09:11.120 --> 00:09:12.820 copy it. We have to talk about the sequel. Right. 00:09:13.000 --> 00:09:15.000 And the sequel is never as good. So let's fast 00:09:15.000 --> 00:09:19.019 forward 20 years. 2004. George W. Bush is running 00:09:19.019 --> 00:09:21.759 for reelection. The big fear isn't the Soviets 00:09:21.759 --> 00:09:24.659 anymore. It's terrorism. And they release an 00:09:24.659 --> 00:09:27.990 ad called Wolves. I remember this one well. It 00:09:27.990 --> 00:09:30.669 tries to do the same thing visually. A dark forest, 00:09:30.889 --> 00:09:33.789 a pack of wolves lurking. It's meant to be ominous. 00:09:33.909 --> 00:09:35.970 Very ominous. But there's a huge difference. 00:09:36.289 --> 00:09:37.789 They didn't trust the metaphor. They didn't trust 00:09:37.789 --> 00:09:41.570 the audience. The wolves ad is painfully explicit. 00:09:41.870 --> 00:09:45.190 The narrator literally says terrorists. It attacks 00:09:45.190 --> 00:09:47.830 John Kerry by name. It talks about intelligence 00:09:47.830 --> 00:09:50.429 spending and America's defenses. It's like they 00:09:50.429 --> 00:09:52.669 started to write a poem and then panicked and 00:09:52.669 --> 00:09:54.789 just wrote a memo instead. That's a perfect way 00:09:54.789 --> 00:09:57.129 to put it. It's the bear. ad with a guy yelling 00:09:57.129 --> 00:09:59.590 the footnotes over it get it the wolves are the 00:09:59.590 --> 00:10:01.950 bad guys do you get it and it just loses all 00:10:01.950 --> 00:10:04.789 its power it does because it destroys the projection 00:10:04.789 --> 00:10:07.110 the second you tell me the wolves are terrorists 00:10:07.110 --> 00:10:09.649 you've moved the conversation from my emotional 00:10:09.649 --> 00:10:12.330 brain back to my logical brain and now i can 00:10:12.330 --> 00:10:14.649 start arguing with you about foreign policy we 00:10:14.649 --> 00:10:17.830 saw another one in 2015 right Ted Cruz? The Scorpion 00:10:17.830 --> 00:10:20.450 ad. There's a scorpion in the desert. He wasn't 00:10:20.450 --> 00:10:22.230 even trying to hide it. That's a direct homage. 00:10:22.529 --> 00:10:24.730 No, it was a total cover song. But again, it 00:10:24.730 --> 00:10:26.889 was too literal. It was about ISIS, about specific 00:10:26.889 --> 00:10:29.710 threats. The mystery was gone. Which brings me 00:10:29.710 --> 00:10:32.070 to the big question. We're talking about a 30 00:10:32.070 --> 00:10:35.850 -second ad from 1984. A time with three TV channels. 00:10:36.629 --> 00:10:40.059 Could an ad like Bear even work today? In our 00:10:40.059 --> 00:10:43.059 world of TikTok and Twitter and constant information 00:10:43.059 --> 00:10:45.440 overload? That's the million -dollar question. 00:10:45.860 --> 00:10:49.700 And I don't think so. My gut says no. Why not? 00:10:49.820 --> 00:10:53.159 For two big reasons. First, just patience. The 00:10:53.159 --> 00:10:56.019 bear ad builds for 25 seconds before you get 00:10:56.019 --> 00:10:58.679 the payoff. In our world, you have maybe five 00:10:58.679 --> 00:11:00.659 seconds to hook someone before they hit skip 00:11:00.659 --> 00:11:03.220 ad. A slow shot of a bear walking. I'm gone. 00:11:03.259 --> 00:11:05.080 I'm on to the next thing. A second reason. The 00:11:05.080 --> 00:11:07.960 speed of the counterattack. In 1984, the ad ran, 00:11:08.120 --> 00:11:10.539 and that was it. Today. The moment that aired, 00:11:10.720 --> 00:11:12.799 there'd be a thousand memes. Someone would edit 00:11:12.799 --> 00:11:15.159 it with goofy music. Someone would replace the 00:11:15.159 --> 00:11:17.100 bear with a Winnie the Pooh character. The internet 00:11:17.100 --> 00:11:20.340 would deconstruct it instantly. Yes. The internet 00:11:20.340 --> 00:11:22.960 hates ambiguity. It demands you pick a side. 00:11:23.120 --> 00:11:26.299 Are you for the bear or against the bear? The 00:11:26.299 --> 00:11:28.679 mystery, the thing that made it powerful, wouldn't 00:11:28.679 --> 00:11:31.440 survive for five minutes on X. So we've lost 00:11:31.440 --> 00:11:33.679 our patience for political metaphors. I think 00:11:33.679 --> 00:11:36.320 we might have. But the principle behind it is 00:11:36.320 --> 00:11:39.240 still very much alive. The most powerful messages 00:11:39.240 --> 00:11:41.019 are still the ones that make you feel something 00:11:41.019 --> 00:11:43.740 first. They just have to work faster. It's not 00:11:43.740 --> 00:11:46.639 a 30 second fable. It's a scary sounding headline. 00:11:46.759 --> 00:11:50.580 A single shocking image. Exactly. Look for the 00:11:50.580 --> 00:11:53.059 bears in your own news feed. They aren't nature 00:11:53.059 --> 00:11:55.120 videos anymore. They're the headlines that hint 00:11:55.120 --> 00:11:58.059 at a conspiracy. The vague warnings about them 00:11:58.059 --> 00:12:00.960 or the globalists. Wow. It's the same mechanic. 00:12:01.100 --> 00:12:03.480 Some people say the system is rigged. Others 00:12:03.480 --> 00:12:06.620 say it isn't. But since no one can be sure. Isn't 00:12:06.620 --> 00:12:08.960 it smart to be prepared if there is a threat? 00:12:09.059 --> 00:12:11.539 It's the exact same if. It's using doubt and 00:12:11.539 --> 00:12:14.299 ambiguity to plant a seed of fear. So we haven't 00:12:14.299 --> 00:12:16.220 outgrown the bear. The bear just learned how 00:12:16.220 --> 00:12:18.299 to use social media. And it probably has a verified 00:12:18.299 --> 00:12:20.559 checkmark now. That's a truly chilling thought. 00:12:21.019 --> 00:12:23.539 But it really brings it all home. This wasn't 00:12:23.539 --> 00:12:25.830 just a clever commercial. It was a blueprint 00:12:25.830 --> 00:12:29.029 for how to bypass our rational minds and speak 00:12:29.029 --> 00:12:31.490 directly to our fears. And it's a really good 00:12:31.490 --> 00:12:33.850 reminder for all of us. When you see something 00:12:33.850 --> 00:12:36.169 online that makes you feel that jolt of fear 00:12:36.169 --> 00:12:39.529 or anger, just pause for a second and ask, who's 00:12:39.529 --> 00:12:41.769 telling this story and what are they trying to 00:12:41.769 --> 00:12:45.669 sell me? A very fine line. It's the only line 00:12:45.669 --> 00:12:47.309 that matters. Well, this has been fascinating. 00:12:48.009 --> 00:12:49.450 Definitely never going to look at a wildlife 00:12:49.450 --> 00:12:51.669 documentary the same way again. Just remember, 00:12:51.789 --> 00:12:53.889 sometimes a bear in the woods is just a bear 00:12:53.889 --> 00:12:57.049 in the woods. But in politics, it almost never 00:12:57.049 --> 00:13:00.929 is. Words to live by. Thank you for listening 00:13:00.929 --> 00:13:03.409 to this deep dive. Keep an eye out for the bears 00:13:03.409 --> 00:13:05.429 in your feed, and we'll see you next time.