WEBVTT

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I want you to picture the bear. And just so we're

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clear, right off the bat, we are not talking

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about a nature documentary here. We aren't talking

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about a grizzly roaming the Rockies or a polar

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bear on an ice floe. Not at all. Although the

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man we're talking about today certainly had the

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temperament of one. We're talking about a nickname.

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A nickname earned by a man who dominated the

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19th century British landscape with just absolute

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brute force. We are talking about... Edward Ellulis.

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It's a name that might not ring a bell for everyone.

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I mean, he isn't in the history books in the

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same bold font as, say, a prime minister or a

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king. No, but in his time, he was everywhere.

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He really was. Exactly. This is a guy who is

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a merchant, a politician, a fixer, and a tycoon.

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He operated right at that murky intersection

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where global trade collides with government power.

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He is arguably the prototype for the modern power

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broker, the kind of person who doesn't just play

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the game. No. He changes the rules of the game

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while everyone else is still reading the instruction

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manual. So here's our mission for this deep dive.

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We've pulled together biographical records, historical

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accounts of the fur trade, political archives.

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A lot of material. A lot of it. And we're going

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to try and figure out how one single man could

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control the Canadian fur trade, own massive sugar

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plantations in the Caribbean, orchestrate one

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of the biggest political reforms in British history,

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and have an entire island nation named after

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him, all while operating, for the most part,

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from the shadows. It's a study in influence,

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pure and simple. And it all starts, appropriately

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enough, with that nickname, the bear. Right.

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So let's unpack the origin story. Edward Elise

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is born in London in 1783. But this isn't exactly

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a started from the bottom narrative, is it? Oh,

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not at all. Not even close. Yeah. He comes from

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a merchant family with serious reach. His father,

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Alexander Elise, had already purchased... the

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Signory of Vilshove in Canada. So the path was

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already paved for him. It was paved with gold,

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or at least, you know, with land deeds, before

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Edward even took his first step. He goes to Winchester

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School, then Marischal College in Aberdeen. So

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he's well -educated, well -connected, set up

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for a comfortable life in London society. He

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could have been. He absolutely could have just

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managed the accounts. But in 1803, the family

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sends him to Canada. And that is where the bear

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is born. You really have to understand the Canadian

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fur trade at this time. When we say trade, people

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might picture a friendly exchange of goods at

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a trading post. Right, swapping some blankets

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for beaver pelts. Everyone goes home happy. It

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was nothing like that. Not even remotely. This

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was essentially corporate warfare. You had these

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massive rival factions, specifically the Northwest

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Company and the Hudson's Bay Company, fighting

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for dominance over the wilderness. And when you

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say fighting, you don't mean in court. No, I

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mean burning down forts, seizing goods, and starvation

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tactics. It was brutal. So Alas steps right into

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a combat zone. And he thrives in it. He becomes

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a partner in the firm Finn, Alyssa's, and Inglis,

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which was heavily involved with another outfit,

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the XY Company. And here's where you see his

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first stroke of... Whoa, genius. He's in his

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early 20s, right? Most people that age are just

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trying to figure out their career. Elise is already

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looking at the map and realizing that all this

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competition is just inefficient. So in 1804,

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he becomes a party to the union of the XY and

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the Northwest companies. He's already merging

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companies out on the frontier. Exactly. But the

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violence didn't stop there. The sources describe

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a fierce struggle involving Lord Selkirk and

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the Hudson's Bay Company. It was violent. It

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was incredibly expensive. And it was just unsustainable.

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This is where I want to pause on the how, because

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the history books say he negotiated the end of

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this war. But based on his personality. He didn't

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just ask them to shake hands, did he? Oh, no,

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no. He weaponized the financial losses. He looked

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at the balance sheets. The Northwest Company

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was exhausted. They were bleeding money fighting

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the Hudson's Bay Company. So Elise, along with

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the McGillivray brothers, William and Simon orchestrated

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what is essentially the great merger of the 19th

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century trade world. He basically went to them

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and said, you can keep fighting and go broke

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or you can join me and own everything. That is

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the bear tactic right there. He mauled the opposition

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with logic and leverage. In 1821, he amalgamates

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the Northwest Company, the XY Company, and the

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Hudson's Bay Company into one giant monopoly.

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Okay, let's frame that for you because fur trade

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sounds so quaint. This is like if Google, Apple,

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and Amazon were currently at war hacking each

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other, burning down data sires, and then one

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guy stepped in and merged them all into one megacorporation

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that owned the entire internet. That is a fair

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analogy, maybe even an understatement, because

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Google doesn't have its own private army or legal

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jurisdiction over half a continent. Good point.

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The Hudson's Bay Company effectively did. And

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Elise sits right near the top. He becomes the

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deputy governor. He wasn't just trading pelts

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anymore. He was designing the infrastructure

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of the colonial economy. And his ambitions weren't

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just limited to Canada, were they? I saw a note

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here about New Zealand. Yes. In 1825, he becomes

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a director of the New Zealand Company. This was

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a venture chaired by his brother -in -law, John

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George Lambton. Their goal was the first colonization

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of New Zealand. So you see this pattern. A very

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clear pattern. He is consistently at the forefront

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of British expansionism. Whatever the empire

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is going, Elise is there, usually holding the

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map. But here's the thing that just blows my

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mind. Usually, the guy running the massive colonial

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monopoly stays in the counting house. He counts

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his money. But Elise pivots. He decides he needs

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political power, too. Why? Was the money not

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enough? In that era, commercial power and political

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power were two sides of the same coin. You couldn't

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really protect one without the other. If you

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want to maintain a monopoly, you need the government

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to enforce it. So he goes to Parliament. He served

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as the Member of Parliament for Coventry. And

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not just for a term or two. He held that seat

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from 1818 to 1826, and then again from 1830 all

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the way to his death in 1863. Decades of influence.

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He literally died an MP. And he wasn't just a

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backbencher warming a seat, you know, waiting

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for a pension. Far from it. He was what we would

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call an insider's insider. He served as a whip

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in Lord Grey's government. Okay, let's clarify

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a whip for people who might not follow British

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parliamentary procedure. This is the enforcer,

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right? Exactly. The whip's job is to make sure

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party members vote the way leadership wants them

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to vote. It involves pressure, deals, sometimes

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threats. It's a role that's perfectly suited

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for the bear. And his connection to power was

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personal. Very personal. He actually married

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into the Gray family. His first wife was Lady

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Hannah Gray, the daughter of Earl Gray. The Earl

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Gray, as in the T. The very same. And more importantly,

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the prime minister. So Elise is literally family

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with the head of the government. That explains

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how he became such a prime mover behind the reform

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bill of 1832. But this seems contradictory. The

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reform bill is about modernizing the electoral

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system, right? Giving more people to vote. It

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was. It was about getting rid of rotten boroughs,

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places where a tiny handful of people, sometimes

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just one landowner, could elect an MP. Right.

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Like if a single cornfield in Idaho had the same

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voting power in Congress as all of New York City.

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Precisely. It was a corrupt system. And here

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you have Elise, the ultimate power broker, pushing

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for reform. But you have to ask why. He wasn't

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a radical Democrat. He was a pragmatist. He understood

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that the old system was so broken it was going

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to lead to revolution. If they didn't bend, they

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would break. So he used his bear tactics, bullying,

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cajoling, counting the votes, to force the aristocracy

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to give up a little power so they could keep

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the rest. He also held some heavy government

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titles. Secretary to the Treasury. And then secretary

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at war from 1832 to 1834. And that role as secretary

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at war is crucial. You see his fixer mentality

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coming out again. The British Army at the time

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was a mess of different departments and patronage

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networks. Right. Elise proposed that all army

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appointments should be made directly from his

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office. So centralizing power. Exactly. Taking

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it away from the scattered traditional methods

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and bringing it under a central bureaucratic

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control. It's the same playbook he used with

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the fur trade. Yeah. Consolidate, centralize,

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control. He wanted the army to run like a corporation.

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And speaking of consolidating influence, we have

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to talk about the Reform Club. Because when I

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hear club, I think of leather chairs and brandy,

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not political revolutions. And it was both. Founded

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in 1836 with Elise as the prime mover. This wasn't

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just a social hangout. No. It was the headquarters

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for the liberal political machine. Before this

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political organization was loose, Elise professionalized

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it. If you wanted to get anything done in Whig

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politics, you went to the Reform Club. It's like

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the modern equivalent of a K Street lobbying

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firm combined with a party headquarters. And

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Elise was the man holding the keys. There's one

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detail in the political section that really stood

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out to me as, well, almost spy novel material.

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The sources say he privately urged the French

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government to send troops into Spain in 1836.

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That detail is wild, isn't it? It's a perfect

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example of how his influence transcended borders.

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He wasn't acting as the foreign secretary there.

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He was acting as Edward Elise. He felt comfortable

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telling a foreign government, France, a historical

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rival, to invade a neighbor because he thought

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it was the right strategic move. That is a staggering

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level of arrogance. For confidence, he viewed

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himself as a player on the world stage, independent

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of the government he served. He was operating

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above the nation's state level. Okay, so we have

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the fur baron and the political fixer. He's modernizing

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democracy. He's fixing the army. He sounds like

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a progressive hero, but... We need to pump the

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brakes because there is a massive, ugly contradiction

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in the files that we have to address. We cannot

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talk about 19th century British wealth without

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talking about the Caribbean. And Elise was heavily

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invested. And we aren't talking about a few shares

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in a shipping company. The sources say he was

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a co -owner of eight sugar estates. Eight across

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Grenada, British Guiana, Tobago and Antigua.

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This was industrial scale agriculture. Right.

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And of course, up until the 1830s, that agriculture

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was powered entirely by enslaved people. This

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is where the whole liberal reformer image just

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falls apart for me. He's in parliament fighting

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for the reform bill, fighting for representation,

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while simultaneously owning human beings on the

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other side of the Atlantic. It is a deep moral

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chasm. But for men like Elise, liberty often

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meant the liberty to protect property. And enslaved

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people were viewed legally and economically as

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property. And this is where the timeline gets

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really cynical. Elise is in government during

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the exact time the British government is moving

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toward the abolition of slavery. That's right.

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And when emancipation finally happens, it came

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with a catch, a very expensive catch. The British

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government agreed to compensate the owners for

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their loss of property. Not the enslaved people

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who had been exploited for generations. No, the

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owners. And the bear got paid. He did. The records

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show Elise received £35 ,000 in compensation.

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That was for the liberation of over 300 enslaved

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people. £35 ,000 in the 1830s? I'm trying to

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do the inflation math in my head, but that is

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millions in today's money. It is a fortune. It

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represents a massive transfer of public wealth

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to private hands. And it highlights a critical

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mechanism of the British Empire. Even when social

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progress happened, like the end of slavery. The

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merchant class ensured they didn't lose out financially.

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Elise pivoted from fur to sugar. And when the

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sugar labor system collapsed, he took a government

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payout. It's the ultimate hedge. It really solidifies

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the idea that for him, everything was a transaction.

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Politics, war, human rights. It all ends up on

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a balance sheet. Exactly. He wasn't an ideologue.

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He was a capitalist. If the market for beaver

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pelts is down, merge the company. If the market

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for sugar is changing, take the buyout. So what

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does a man like this do with all that money and

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power? He's won the game. Does he retire? No.

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He doubles down on dominance. He lives like a

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tycoon. He buys the Glencoitch estate in Lochaber,

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Scotland in 1838. And he doesn't just buy a little

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cottage. No. He hires Alexander Ross, a prominent

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architect, to build a massive lodge. And this

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lodge becomes a revolving door for the elite.

00:12:23.309 --> 00:12:25.549
Artists, writers, diplomats, statesmen, everyone

00:12:25.549 --> 00:12:28.360
came to visit. The bear in his den. It was a

00:12:28.360 --> 00:12:30.000
place where business was done over whiskey and

00:12:30.000 --> 00:12:31.779
hunting. A lot of hunting. But the thing that

00:12:31.779 --> 00:12:33.779
really earned him the nickname wasn't just his

00:12:33.779 --> 00:12:36.960
personality, it was his sporting habits. The

00:12:36.960 --> 00:12:39.179
numbers here, I honestly had to read them twice.

00:12:39.559 --> 00:12:42.480
They're industrial. He was a tenant at the Inversia

00:12:42.480 --> 00:12:45.019
estate, and the game books record his kills.

00:12:46.000 --> 00:12:50.399
Over a seven -year period, he shot 14 ,560 grouse.

00:12:50.580 --> 00:12:54.960
Wait, hold on. 14 ,007 years? Yes. That's roughly

00:12:54.960 --> 00:12:58.629
2 ,000 birds a year. If you account for the seasons,

00:12:58.769 --> 00:13:01.409
he must have been shooting dozens of birds every

00:13:01.409 --> 00:13:03.690
single day he was out there. That's not hunting.

00:13:03.870 --> 00:13:06.070
That's slaughter. It's an extermination. And

00:13:06.070 --> 00:13:10.330
don't forget the rest. 810 ptarmigan, 146 black

00:13:10.330 --> 00:13:14.110
cock, and 34 deer. It sounds less like sport,

00:13:14.210 --> 00:13:16.669
more like a harvest. It sounds obsessive. It

00:13:16.669 --> 00:13:19.070
was. He attacked leisure with the same intensity

00:13:19.070 --> 00:13:21.669
he attacked the fur trade. He needed to dominate

00:13:21.669 --> 00:13:24.809
the landscape. In fact, he was so intense. that

00:13:24.809 --> 00:13:26.909
he became a nightmare for the locals. The sources

00:13:26.909 --> 00:13:29.730
mention he was considered a problem tenant, which

00:13:29.730 --> 00:13:31.769
is hilarious considering he was one of the most

00:13:31.769 --> 00:13:35.169
powerful men in the empire. Yes. Sir George MacPherson

00:13:35.169 --> 00:13:37.250
Grant, the owner of the estate, actually complained

00:13:37.250 --> 00:13:39.850
about him. Elise's sporting activities were so

00:13:39.850 --> 00:13:41.690
aggressive, they were disrupting the farming

00:13:41.690 --> 00:13:44.370
tenants. Trampling crops, disturbing livestock.

00:13:44.909 --> 00:13:47.370
He essentially acted like he owned the place,

00:13:47.509 --> 00:13:50.029
even when he was just renting. It's very the

00:13:50.029 --> 00:13:52.450
bear, isn't it? Just barging through, taking

00:13:52.450 --> 00:13:54.789
what he wants. And if a few farmers' crops get

00:13:54.789 --> 00:13:56.730
ruined, well, that's just the cost of doing business.

00:13:57.070 --> 00:13:59.210
It fits the psychological profile perfectly.

00:14:00.210 --> 00:14:02.330
Dominance over the landscape, whether it is the

00:14:02.330 --> 00:14:04.330
Canadian wilderness, the Caribbean plantations,

00:14:04.330 --> 00:14:08.940
or a Scottish moor, he consumes resources. That

00:14:08.940 --> 00:14:11.059
is what he does. Now, despite being a figure

00:14:11.059 --> 00:14:14.379
from the 1800s, his name hasn't completely disappeared.

00:14:14.460 --> 00:14:16.600
You can actually still find Elise on the map

00:14:16.600 --> 00:14:18.860
today. You can, and in some pretty surprising

00:14:18.860 --> 00:14:22.399
places. Most notably, the Elise Islands. Which

00:14:22.399 --> 00:14:24.360
most people would know today as. The independent

00:14:24.360 --> 00:14:27.240
nation of Tuvalu. They were formerly part of

00:14:27.240 --> 00:14:29.360
the Gilbert and Elise Islands colony. It's a

00:14:29.360 --> 00:14:32.799
fascinating legacy. A tropical island nation

00:14:32.799 --> 00:14:35.600
in the Pacific, named after a man who made his

00:14:35.600 --> 00:14:38.250
fortune in the frozen Canadian north. It just

00:14:38.250 --> 00:14:40.450
shows the reach of his network. And speaking

00:14:40.450 --> 00:14:42.870
of Canada, his name is still all over the geography

00:14:42.870 --> 00:14:45.509
there, too. Oh, absolutely. You have the rural

00:14:45.509 --> 00:14:48.590
municipality of Elise in Manitoba. You have Fort

00:14:48.590 --> 00:14:51.009
Elise, which was a major trading post. And if

00:14:51.009 --> 00:14:53.389
you have ever driven in Winnipeg, you might have

00:14:53.389 --> 00:14:55.750
driven down Elise Avenue. It's a testament to

00:14:55.750 --> 00:14:58.269
just how deeply embedded the Hudson's Bay Company

00:14:58.269 --> 00:15:00.789
was in the founding of Western Canada. These

00:15:00.789 --> 00:15:02.549
guys weren't just traders. They were the founding

00:15:02.549 --> 00:15:05.429
fathers of the infrastructure. And his legacy

00:15:05.429 --> 00:15:08.159
continued through his family as well. His son,

00:15:08.360 --> 00:15:11.480
Edward Elyse Jr., also sat in Parliament. And

00:15:11.480 --> 00:15:13.519
Elyse himself remained connected to the highest

00:15:13.519 --> 00:15:17.039
levels of nobility until the very end. His second

00:15:17.039 --> 00:15:19.820
marriage was to Anne Amelia Lester, the widow

00:15:19.820 --> 00:15:22.360
of the Earl of Leicester. So he starts as a merchant's

00:15:22.360 --> 00:15:24.799
son and ends up married to a countess, having

00:15:24.799 --> 00:15:27.500
reshaped the army, the fur trade, and the map

00:15:27.500 --> 00:15:30.120
of the world. It is a complete trajectory of

00:15:30.120 --> 00:15:33.120
19th century British power. So let's try to summarize

00:15:33.120 --> 00:15:35.940
the bear. When you look at all the source material,

00:15:36.259 --> 00:15:38.600
what is the picture that emerges? Because he's

00:15:38.600 --> 00:15:41.299
not a villain in the cartoon sense. No. But he's

00:15:41.299 --> 00:15:43.519
certainly not a hero. No, he's something more

00:15:43.519 --> 00:15:46.779
complex. He is the embodiment of the British

00:15:46.779 --> 00:15:49.980
Empire's operating system. He combined aggressive

00:15:49.980 --> 00:15:52.340
commercial expansion, that's the fur and the

00:15:52.340 --> 00:15:56.100
sugar, with political reform at home. He understood

00:15:56.100 --> 00:15:58.740
that to keep making money, the government needed

00:15:58.740 --> 00:16:01.529
to be stable and efficient. He didn't fix the

00:16:01.529 --> 00:16:04.509
system because he loved democracy. No, he fixed

00:16:04.509 --> 00:16:06.850
it because a broken system is bad for business.

00:16:07.149 --> 00:16:09.850
Exactly. And he lived a life of immense privilege

00:16:09.850 --> 00:16:12.889
and consumption, literally extracting resources

00:16:12.889 --> 00:16:15.950
from every corner of the globe. He's the operator,

00:16:16.190 --> 00:16:18.669
the guy who merges the companies, writes the

00:16:18.669 --> 00:16:21.610
bylaws and centralizes the appointments. Precisely.

00:16:21.879 --> 00:16:24.460
It really makes you think. We tend to focus on

00:16:24.460 --> 00:16:26.460
the kings and queens or the prime ministers,

00:16:26.559 --> 00:16:29.659
the people giving the speeches. But Edward Elise

00:16:29.659 --> 00:16:32.340
suggests that the real power lies with the people

00:16:32.340 --> 00:16:34.600
who own the infrastructure. Yes. The people who

00:16:34.600 --> 00:16:37.120
are in the back room at the reform club deciding

00:16:37.120 --> 00:16:39.379
who gets to be the prime minister. I think that

00:16:39.379 --> 00:16:41.659
is the key takeaway. The Edward Olysees of the

00:16:41.659 --> 00:16:43.600
world are the ones who actually pour the concrete

00:16:43.600 --> 00:16:46.360
that the rest of us walk on. So here is a thought

00:16:46.360 --> 00:16:49.460
to leave you with. Edward Ellis was nicknamed

00:16:49.460 --> 00:16:52.539
the bear for his trade dealings. But looking

00:16:52.539 --> 00:16:55.799
at his ability to merge giant companies, reshape

00:16:55.799 --> 00:16:58.360
the military from the inside and found the clubs

00:16:58.360 --> 00:17:00.820
where the elite made their decisions. Was he

00:17:00.820 --> 00:17:03.159
actually the architect of what we now call the

00:17:03.159 --> 00:17:05.779
establishment? And it begs the question. How

00:17:05.779 --> 00:17:07.539
many Edward Ellis's are out there right now?

00:17:07.619 --> 00:17:09.759
People whose names you might not know, who aren't

00:17:09.759 --> 00:17:11.859
on the cover of magazines, but who essentially

00:17:11.859 --> 00:17:14.500
own the infrastructure of our world. That is

00:17:14.500 --> 00:17:16.799
a very unsettling, but a very important question.

00:17:17.230 --> 00:17:20.049
Who is the bear of the 21st century? Something

00:17:20.049 --> 00:17:22.150
to mull over next time you look at a map. Thanks

00:17:22.150 --> 00:17:23.970
for listening to this deep dive. We'll catch

00:17:23.970 --> 00:17:24.650
you on the next one.
