WEBVTT

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I want you to picture something really specific.

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You're walking into your kitchen. It's early

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morning. Maybe the sun is just barely starting

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to creep through the blinds. The house is quiet.

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You open the fridge door. The light flickers

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on with that familiar hum. And you reach for

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the most innocent, wholesome thing on the shelf.

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A carton of milk. Or maybe a jug of orange juice.

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Exactly. It's a staple. It's breakfast. It's

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safety. It's the absolute definition of a commodity.

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It is essential. It is, you know, reliable. And

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it is in practically every household in the world.

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You don't think about milk. You just drink it.

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You don't question the milk. No. What if I told

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you that behind that carton of milk, behind that

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innocent breakfast ritual, lay one of the most

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sophisticated, massive, and... frankly, shocking

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financial crimes in European history. It sounds

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like the plot of a thriller novel, doesn't it?

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But this was very, very real. We aren't talking

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about a small accounting error or, you know,

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a CEO fudging his expense report. We are talking

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about a black hole of debt so massive it effectively

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swallowed a global empire. We are talking about

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Parmalat. And if you're a fan of Formula One

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or European soccer or just Italian culture in

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general, that name probably rings a bell. It

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should. At its peak, this company was a titan.

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They were sponsoring world champions. They employed

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tens of thousands of people. They were, for all

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intents and purposes, the absolute pride of Italy.

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And yet beneath that shiny, wholesome surface,

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there was a hole, a financial void of roughly

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14 billion euros. Which is about 20 billion dollars

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at the time. 20 billion dollars just gone, poof,

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vanished into the ether. And it wasn't just a

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case of bad business. This was forgery on an

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industrial scale. It was hubris. It was a bankruptcy

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so catastrophic that the prime minister of Italy,

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Silvio Berlusconi, had to literally change the

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country's bankruptcy laws just to deal with the

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fallout. So that is our mission for this deep

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dive. We are going to turn into detectives today.

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I want to know how you hide billions of euros

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in debt while selling something as simple and

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tangible as milk. How do you fake 20 billion

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dollars? And from my perspective, I want to frame

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this as a lesson in corporate governance and

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that that. too -big -to -fail illusion. The goal

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is to understand how a simple family business

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grew into a monster and then just vanished into

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this intricate web of lies. We have a mountain

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of history to climb today based on historical

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accounts and business reports detailing the rise,

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the fall, and the very, very strange afterlife

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of this company. So grab your coffee. Or your

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glass of milk. And let's unpack this. Let's get

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into it. We have to start at the beginning because

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before the fraud, before the police raids, before

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the global headlines, there was just a 22 -year

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-old kid in Parma, Italy. That's right. We were

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going all the way back to 1961. The protagonist

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or maybe antagonist of our story is a man named

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Calisto Tanzi. Calisto Tanzi. Now, painting the

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picture here, 1961 Italy is in the middle of

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this huge economic boom, the Miracolo Economico,

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the Italian economic miracle. A period of incredible

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growth and optimism. Tanzi himself, he's a college

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dropout, isn't he? He is. He's 22 years old.

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And he opens a small pasteurization plant in

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Parma. Now, usually when we hear college dropout

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in these big business stories, we think of Silicon

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Valley tech geniuses in garages inventing the

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future. Right. We think of Steve Jobs or Bill

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Gates. Exactly. But this was the dairy business

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in provincial Italy. It wasn't exactly high tech.

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It was as traditional as you could get. But he

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did have a tech angle. He wasn't just bottling

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milk the old -fashioned way. He stumbled onto,

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or rather he fully embraced, a piece of technology

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that changed absolutely everything for him. UHT.

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Ultra High Temperature Processing. Okay, let's

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break this down because I think most people see

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UHT on a carton and just assume it means processed

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or not as good as fresh. Why was this specific

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technology such a game changer for a business

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model in the 60s? You have to think about the

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logistics of milk in the early 1960s. It's a

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biological ticking time bomb. Right. It goes

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bad fast. Incredibly quickly. It requires what's

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called a cold chain, refrigerated trucks, refrigerated

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warehouses, refrigerated shelves at the retailer.

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That is incredibly expensive. And more importantly,

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it limits how far you can ship your product.

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You have a geographic tether. So you're trapped

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in your local area. You can't ship fresh milk

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from Parma to, say, southern Italy or across

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the border to France without it turning into

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cheese or, you know, sour slush on the way. Precisely.

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You are fundamentally a local or at best a regional

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business. But UHT processing heats the milk to

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a very high temperature. About 135 degrees Celsius

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or 275 Fahrenheit for a very short time, just

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a couple of seconds. Okay. This kills all the

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bacteria and spores that cause spoilage. It makes

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the milk shelf stable. Long life milk. Suddenly,

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you don't need the fridge until you open the

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carton. So wait, this wasn't just about selling

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milk. This was solving a logistics problem. That's

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the key insight. It allowed for massive, massive

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scaling. It turned milk from a local perishable

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good into a global tradable commodity. You could

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produce milk in Parma. put it in a box, and ship

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it anywhere in the world on a regular truck.

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Tanzi wasn't just a local milkman anymore. He

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was an industrialist with a product that could

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travel. But what about the taste? I mean, that's

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the elephant in the room with UHT milk. A lot

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of people really don't like it. Well, the taste

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is... It's debatable for some palates accustomed

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to fresh milk. It definitely has a slightly cooked

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or caramelized flavor to it. Yeah. But you have

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to remember, in many parts of the world, especially

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where refrigeration was scarce or the climate

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was hot, this is a miracle product. It meant

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you could have safe, nutritious milk in the cupboard

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for months without needing a refrigerator. For

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millions of people, it was a revolution. And

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Tinsley rode that wave. This kicks off what we

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can really call the golden era of expansion for

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Parmalat. For two decades, they're just on an

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absolute tear. It was incredibly aggressive growth.

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And they didn't just tick to milk. They diversified

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very quickly. They realized they had this amazing

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distribution network. So why not sell the trucks

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with other things? Makes sense. Once you have

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the infrastructure, use it. What else were they

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selling? Well, the history of the company lists

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a whole pantry's worth of goods. biscuits and

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pastries, and of course what the official documents

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call milk derivatives. Which just sounds so incredibly

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unappetizing when you say it like that. Pass

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me the milk derivative, please. It just means

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things made from milk. Yogurt, cheese, ice cream,

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butter. They were building a full food portfolio.

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And they weren't just staying in Italy. They

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went global with this. Huge expansion. By 2002,

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looking back at this era, they were operating

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in 30 countries. They had 30 ,000 employees.

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This was a true multinational corporation. They

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were massive in Brazil, Venezuela, South Africa,

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Australia. But here is where it gets really interesting

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to me. Beyond just the business growth. It wasn't

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enough to just be big. They wanted to look big.

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They wanted to look like winners. And how do

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you do that in Europe and South America in the

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70s and 80s? Sports. Sports. Massive, high visibility

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sports marketing. Kansi understood something

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fundamental about branding. To build a global

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brand, you need credibility. You need to be seen.

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And nothing gives you instant credibility and

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a perception of wealth like plastering your logo

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on a winning team in a sport that just screams

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money. So let's talk about Formula One, because

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this is where the image of Parmalat really got

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burned into people's retinas. If you look at

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photos from the late 70s and 80s, that blue and

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white logo is everywhere. From 1978 to 1984,

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Parmalat wasn't just a sponsor. They were the

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title sponsor of the Bramham Formula One team.

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And this wasn't a back of the grid team. This

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wasn't some team just making up the numbers.

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Not at all. This was a front running championship

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contending team. They were associated with absolute

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legends. Mickey Lauda drove for them. and Piquet.

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Piquet won the world championship in 1981 and

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1983 driving a Brabham car with Parmalat written

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in huge letters all over it. When you saw that

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car, often a beautiful deep blue and white, you

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saw the Parmalat logo. It became synonymous with

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speed, precision, technology, and success. And

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they didn't stop there, did they? They sponsored

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Ligier, Arrows, Sauber, even the short -lived

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40 team later on. They were a fixture in the

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paddock for decades. And then there was football

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soccer. This was arguably even bigger for their

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brand recognition in Europe and South America.

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They owned Parna FC in Italy. Which, under their

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ownership, had a golden age of its own. I mean,

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they were a provincial team that suddenly started

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winning European trophies. They had world -class

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players like Gianluigi Buffon, Fabio Cannavaro,

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Hernan Crespo. Legends of the game. And they

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also owned Palmeiras in Brazil. one of the biggest

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clubs in South America. The brand visibility

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was immense. I want to pause on the psychology

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of this for a second because this isn't just

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vanity, right? Or is it partly vanity? If you

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are an investor or a banker or just a regular

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person in the supermarket and you see this company's

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logo on a Formula One car driven by a world champion.

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What do you think? You think they are rich? You

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think they are stable? You think they are powerful?

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Formula One is an incredibly expensive sport.

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It is a money pit. If a company can afford to

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burn hundreds of millions of dollars on racing

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cars and superstar soccer players, surely their

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core business finances are rock solid. It creates

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an aura of invincibility. Exactly. It acts as

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a shield against scrutiny. Who's going to question

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the accounting of the company that sponsors a

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world champion? It seems absurd. It's the ultimate

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fake it till you make it, except they had actually

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made it in terms of selling milk. They were selling

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real products. The sales were real. But the spending.

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the spending to maintain that image, that's where

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things start to get murky. And that leads us

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directly to the pivotal shift in the company's

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strategy. We're moving into the late 1990s. Right.

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So we have this successful, highly visible dairy

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empire. But in 1997, something fundamental changes.

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They decide that selling milk isn't enough. They

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want to play in the financial markets. This is

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the critical turning point in the story. The

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historical record shows that in 1997, Parmalat

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officially expands its operations into financial

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markets. They start financing their international

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acquisitions, particularly in the Western Hemisphere,

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by using... huge amounts of debt. Using debt,

00:10:31.000 --> 00:10:33.000
that phrase always makes me nervous when we talk

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about corporate history. It's like hearing ominous

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music in a horror movie. It should make you nervous.

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Essentially, they started acting less like a

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dairy company and more like a hedge fund that

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just happened to own some cows. They weren't

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just making money from operations anymore. They

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were juggling complex financial instruments.

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But why? I mean, if the milk business was so

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good, why start gambling on Wall Street? Well,

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the thing is, the margins on milk are actually

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quite thin. It's a high volume, low margin commodity.

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The incredible growth of the 70s and 80s was

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starting to slow down. But to keep the stock

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price up, to keep the banks happy, and to fund

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this lavish sports empire and the Tanzi family's

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other interests, they needed more cash than the

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milk business could provide. So they turned to

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the dark arts of finance to juice the numbers.

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That's one way to put it. And by 2001, the cracks

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were really starting to show internally. Many

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of these new divisions, especially the ones they'd

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bought with all that debt, were losing money.

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The core business was struggling to support the

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weight of this massive, inefficient empire. So

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what do they do? Do they cut costs? Do they downsize

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the F1 sponsorship? Do they sell off the money

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-losing parts? Knowing Tansy's ego, what do you

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think? I'm going to guess that's a hard no. No.

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They did the opposite. They doubled down. They

00:11:46.059 --> 00:11:48.779
shifted to using derivatives. Okay. Derivatives.

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That is a word that makes people's eyes glaze

00:11:51.419 --> 00:11:54.039
over. It sounds incredibly boring and technical.

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But in this story, it's the murder weapon. How

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do we explain this simply in the context of what

00:12:00.399 --> 00:12:03.080
Parmalat was doing? Think of a derivative as

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a complex financial bet. Its value is derived

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from something else, like the price of oil or

00:12:09.179 --> 00:12:11.519
an interest rate or a currency exchange rate.

00:12:11.639 --> 00:12:13.740
Now, companies use them all the time for legitimate

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reasons, like hedging. Right, like an airline

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buying a derivative to lock in a future price

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for jet fuel so they don't get wiped out if the

00:12:20.799 --> 00:12:22.940
price skyrockets. Exactly. That's responsible

00:12:22.940 --> 00:12:25.860
business. But the investigations later showed

00:12:25.860 --> 00:12:28.100
that Parmalat used them, and I'm quoting here,

00:12:28.259 --> 00:12:30.620
apparently at least in part with the intention

00:12:30.620 --> 00:12:33.340
of hiding the extent of its losses and debt.

00:12:33.600 --> 00:12:36.139
So they weren't hedging. They were hiding. They

00:12:36.139 --> 00:12:38.639
were using these complex bets to mask the fact

00:12:38.639 --> 00:12:40.340
that they were bleeding money. It's like using

00:12:40.340 --> 00:12:42.519
a smoke machine and mirrors to hide a raging

00:12:42.519 --> 00:12:44.620
fire in the building. That's a perfect analogy.

00:12:44.840 --> 00:12:46.840
They were cooking the books. They were creating

00:12:46.840 --> 00:12:50.039
these incredibly complex, opaque transactions

00:12:50.039 --> 00:12:54.059
between offshore shell companies that made it

00:12:54.059 --> 00:12:56.500
look like money was coming in or that debts didn't

00:12:56.500 --> 00:12:58.559
exist when they very much did. But the outside

00:12:58.559 --> 00:13:00.539
world didn't see the kitchen, right? They just

00:13:00.539 --> 00:13:02.899
saw the beautifully presented menu. They saw

00:13:02.899 --> 00:13:05.539
the stock price. The market had no idea. In fact,

00:13:05.559 --> 00:13:09.000
this is the wildest part. On April 22, 2002,

00:13:09.220 --> 00:13:12.059
with all this internal rot festering, Parmalat's

00:13:12.059 --> 00:13:14.399
share price hit a record high. A record high.

00:13:14.659 --> 00:13:16.860
While they were secretly drowning in billions

00:13:16.860 --> 00:13:19.080
of dollars of hidden debt. The company was valued

00:13:19.080 --> 00:13:29.720
at 3 .7 billion euros. The market... It's just

00:13:29.720 --> 00:13:32.100
incredible tension. On the outside, you have

00:13:32.100 --> 00:13:34.580
investors cheering. The stock is soaring. The

00:13:34.580 --> 00:13:37.179
Formula One cars are racing around Monaco. On

00:13:37.179 --> 00:13:39.120
the inside, the executives must have been sweating

00:13:39.120 --> 00:13:41.100
bullets every single day, just trying to keep

00:13:41.100 --> 00:13:43.529
the plate spinning. And that disconnect between

00:13:43.529 --> 00:13:46.370
valuation and reality can only last so long.

00:13:46.970 --> 00:13:49.210
Eventually, gravity takes over. You can only

00:13:49.210 --> 00:13:51.789
juggle that much debt for so long before you

00:13:51.789 --> 00:13:53.990
drop a ball. And gravity arrived with a vengeance

00:13:53.990 --> 00:13:57.070
in 2003. This is where the house of cards doesn't

00:13:57.070 --> 00:14:00.889
just wobble, it collapses. The timeline here

00:14:00.889 --> 00:14:03.149
is fascinating because it happens so quickly

00:14:03.149 --> 00:14:06.669
once the first domino falls. It goes from everything

00:14:06.669 --> 00:14:10.129
is fine to absolute apocalypse in a matter of

00:14:10.129 --> 00:14:13.419
months. So take us to February 2003. What is

00:14:13.419 --> 00:14:15.460
the trigger? What's the first crack that appears?

00:14:15.799 --> 00:14:17.919
It starts with the chief financial officer, a

00:14:17.919 --> 00:14:20.279
man named Fausto Tanna. He was one of Tanzi's

00:14:20.279 --> 00:14:22.679
closest lieutenants. He suddenly announces a

00:14:22.679 --> 00:14:25.399
new bond issue worth 300 billion euros. A bond

00:14:25.399 --> 00:14:27.720
issue basically means they're asking the market

00:14:27.720 --> 00:14:29.620
to lend them more money, right? Correct. They're

00:14:29.620 --> 00:14:32.460
issuing debt. But here is the twist. This announcement

00:14:32.460 --> 00:14:35.379
comes as a complete surprise to the CEO, Callisto

00:14:35.379 --> 00:14:38.529
Tanzi. Wait. The CFO tries to raise 300 million

00:14:38.529 --> 00:14:41.350
euros in emergency funds without the CEO knowing

00:14:41.350 --> 00:14:45.029
about it. That's beyond dysfunctional. It's incredibly

00:14:45.029 --> 00:14:47.629
dysfunctional. And it's spooked the markets.

00:14:47.970 --> 00:14:50.309
Think about it. Parmalat had been telling everyone

00:14:50.309 --> 00:14:52.529
they had huge cash reserves. They claimed they

00:14:52.529 --> 00:14:55.289
had billions in the bank. So why does this cash

00:14:55.289 --> 00:14:58.190
-rich, successful company suddenly need a quick...

00:14:58.440 --> 00:15:01.279
Desperate injection of 300 million euros. It

00:15:01.279 --> 00:15:03.360
smells of desperation. It smells like someone

00:15:03.360 --> 00:15:05.720
needs to pay a bill today and the drawer is empty.

00:15:06.000 --> 00:15:09.899
It does. And Tanzi reacts furiously. He forces

00:15:09.899 --> 00:15:12.259
Tana to resign. You're out. He makes him the

00:15:12.259 --> 00:15:15.759
scapegoat. Exactly. And he brings in a new CFO,

00:15:15.960 --> 00:15:18.960
a man named Alberto Ferraris, hoping to calm

00:15:18.960 --> 00:15:21.299
the markets. Now, I want to put myself in the

00:15:21.299 --> 00:15:23.639
shoes of poor Alberto Ferraris for a moment.

00:15:23.799 --> 00:15:26.080
He walks into this job thinking he's taking over

00:15:26.080 --> 00:15:28.500
the finances of a premier Italian corporation.

00:15:28.960 --> 00:15:31.399
He probably thinks this is the pinnacle of his

00:15:31.399 --> 00:15:34.419
career. And he gets the shock of his life. Ferraris

00:15:34.419 --> 00:15:36.940
gave an interview later to Time magazine, and

00:15:36.940 --> 00:15:39.419
he described this moment. He sits down, ready

00:15:39.419 --> 00:15:42.039
to work, asks for the books, and discovers that

00:15:42.039 --> 00:15:43.980
even though he is the chief financial officer

00:15:43.980 --> 00:15:46.539
of this multi -billion euro company, he doesn't

00:15:46.539 --> 00:15:48.299
have access to all the corporate accounts. That

00:15:48.299 --> 00:15:52.179
is a massive, flashing, screaming red flag. That's

00:15:52.179 --> 00:15:54.279
like a pilot getting into the cockpit and finding

00:15:54.279 --> 00:15:56.720
out the controls are locked. Who has the books?

00:15:56.980 --> 00:15:59.740
The chief accounting officer, a man named Luciano

00:15:59.740 --> 00:16:02.340
del Soldato, who reported directly to the old

00:16:02.340 --> 00:16:05.919
CFO on Norris. He controlled a parallel set of

00:16:05.919 --> 00:16:09.279
books. A shadow accounting system. So the CFO

00:16:09.279 --> 00:16:11.679
is locked out of the accounting room, essentially.

00:16:12.000 --> 00:16:15.480
Yes. But Ferraris is smart. He knows something

00:16:15.480 --> 00:16:18.720
is profoundly wrong. He starts making inquiries.

00:16:18.779 --> 00:16:22.200
He starts digging into the web of offshore subsidiaries.

00:16:22.220 --> 00:16:24.639
And he begins to suspect that the total debt

00:16:24.639 --> 00:16:26.899
of the company is more than double what is shown

00:16:26.899 --> 00:16:29.000
on the official balance sheet. Double. So if

00:16:29.000 --> 00:16:30.799
they said they owed $5 billion, it was actually

00:16:30.799 --> 00:16:33.659
$10 million or more. Or worse. He realizes the

00:16:33.659 --> 00:16:36.169
numbers simply don't add up. The cash they claim

00:16:36.169 --> 00:16:38.490
to have can't be verified. So naturally, the

00:16:38.490 --> 00:16:41.690
panic sets in. September 2003 rolls around. That

00:16:41.690 --> 00:16:44.009
300 million euro fundraising plan is dropped

00:16:44.009 --> 00:16:46.870
because the scrutiny is now too high. No one

00:16:46.870 --> 00:16:48.690
wants to lend them money. The markets are getting

00:16:48.690 --> 00:16:51.330
jittery. The share price starts plummeting. And

00:16:51.330 --> 00:16:55.330
then a new mysterious name enters the chat. Epicurum.

00:16:55.850 --> 00:16:58.259
Epicurum. Sounds like a spell from Harry Potter.

00:16:58.620 --> 00:17:02.440
Or a villain's evil corporation. What is Epicurum?

00:17:02.580 --> 00:17:04.640
It was a mutual fund based in the Cayman Islands.

00:17:04.920 --> 00:17:06.640
Of course it's in the Cayman Islands. It's always

00:17:06.640 --> 00:17:08.440
the Cayman Islands in these stories. Naturally.

00:17:09.160 --> 00:17:11.059
Parmalat claimed they had invested hundreds of

00:17:11.059 --> 00:17:13.920
millions of euros into this fund. It was a major

00:17:13.920 --> 00:17:17.400
asset on their books. But auditors started asking

00:17:17.400 --> 00:17:20.000
pointed questions. They wanted to verify these

00:17:20.000 --> 00:17:22.740
transactions. They wanted proof that this investment

00:17:22.740 --> 00:17:26.380
was real and liquid. And Ferraris, the new CFO

00:17:26.380 --> 00:17:28.519
who's asking too many questions, he doesn't last

00:17:28.519 --> 00:17:31.500
long, does he? No. He resigns in November after

00:17:31.500 --> 00:17:34.440
a public fallout with Tansy. He lasted less than

00:17:34.440 --> 00:17:36.799
a year. He probably realized the ship was sinking

00:17:36.799 --> 00:17:39.119
and got on the first lifeboat he could find.

00:17:39.440 --> 00:17:41.579
You can't blame him. I'm not going to jail for

00:17:41.579 --> 00:17:44.039
this. No way. So who takes over? Luciano del

00:17:44.039 --> 00:17:46.299
Soldado, the guy who was hiding the books, is

00:17:46.299 --> 00:17:49.299
promoted to CFO. The Fox is now officially guarding

00:17:49.299 --> 00:17:51.539
the hen house. But even the Fox couldn't fix

00:17:51.539 --> 00:17:55.450
this. The hole was too big. Del Soldato resigns

00:17:55.450 --> 00:17:58.089
just one month later. A month. Because he needed

00:17:58.089 --> 00:18:01.609
to get cash from that Epicurum fund to pay debts

00:18:01.609 --> 00:18:04.509
and make bond payments totaling at least 150

00:18:04.509 --> 00:18:07.529
million euros that were coming due. He tried

00:18:07.529 --> 00:18:09.950
to liquidate the investment and he couldn't get

00:18:09.950 --> 00:18:11.690
the money. Because the money probably wasn't

00:18:11.690 --> 00:18:13.769
there. It was another phantom asset. Exactly.

00:18:13.869 --> 00:18:17.029
And this leads us to the climax. The absolute

00:18:17.029 --> 00:18:20.799
smoking gun. This is the moment. The entire global

00:18:20.799 --> 00:18:23.819
financial world gasped. The bond lot forgery.

00:18:23.940 --> 00:18:25.980
Bond lot financing corporation. There's another

00:18:25.980 --> 00:18:29.880
subsidiary set up in the Cayman Islands. Parmalat

00:18:29.880 --> 00:18:32.619
claimed that Bondlot had a bank account with

00:18:32.619 --> 00:18:35.279
Bank of America in New York containing a significant

00:18:35.279 --> 00:18:37.839
amount of cash. How significant are we talking?

00:18:37.980 --> 00:18:41.180
3 .95 billion euros. Almost 4 billion euros just

00:18:41.180 --> 00:18:43.200
sitting in a single bank account? That's an insane

00:18:43.200 --> 00:18:45.359
amount of cash for any company to just have sitting

00:18:45.359 --> 00:18:47.279
around. That's what they claimed. They used this

00:18:47.279 --> 00:18:49.460
supposed account on their balance sheet to offset

00:18:49.460 --> 00:18:51.740
their massive debts. Yes, we owe billions, but

00:18:51.740 --> 00:18:54.440
look, we have this huge 4 billion euro savings

00:18:54.440 --> 00:18:57.799
account. We're fine. Then... The auditors and

00:18:57.799 --> 00:19:00.059
Bank of America finally communicated directly.

00:19:00.539 --> 00:19:03.059
Bank of America releases a document on December

00:19:03.059 --> 00:19:06.880
19, 2003, and they reveal that the document Parmalat

00:19:06.880 --> 00:19:09.740
had been using to prove this money existed was

00:19:09.740 --> 00:19:13.180
a complete and utter forgery. A forgery. Now,

00:19:13.240 --> 00:19:15.420
when you say forgery, was this some high -tech

00:19:15.420 --> 00:19:19.400
Ocean's Eleven digital hacking job? No. And this

00:19:19.400 --> 00:19:21.700
is the part that is almost comical if it weren't

00:19:21.700 --> 00:19:24.640
so tragic. Reports from the investigation suggest

00:19:24.640 --> 00:19:27.440
it was laughably crude. We're talking about a

00:19:27.440 --> 00:19:30.180
document that was allegedly created using a scanner,

00:19:30.279 --> 00:19:32.420
a printer, and maybe some scissors and glue or

00:19:32.420 --> 00:19:34.559
tape. You're kidding. They literally faked a

00:19:34.559 --> 00:19:36.960
bank confirmation letter on what was supposed

00:19:36.960 --> 00:19:39.059
to be Bank of America letterhead. They scanned

00:19:39.059 --> 00:19:41.299
a real signature, pasted it onto a fake document,

00:19:41.460 --> 00:19:43.859
and then photocopied it multiple times to try

00:19:43.859 --> 00:19:46.460
and hide the imperfections. That is absurd. A

00:19:46.460 --> 00:19:49.339
global multinational corporation, a titan of

00:19:49.339 --> 00:19:51.480
Italian industry sponsoring Formula One champions,

00:19:51.660 --> 00:19:54.500
is faking a 4 billion euro bank balance with

00:19:54.500 --> 00:19:57.269
a scanner and a photocopier. It shows the sheer

00:19:57.269 --> 00:19:59.849
level of desperation they had reached. It was

00:19:59.849 --> 00:20:02.289
a complete fabrication. The money did not exist.

00:20:02.569 --> 00:20:06.650
Not a single cent of that 3 .95 billion was real.

00:20:06.829 --> 00:20:08.529
I just want to pause on the magnitude of that.

00:20:08.710 --> 00:20:11.029
We aren't talking about fudging the profit margins

00:20:11.029 --> 00:20:13.589
by a percent or two. We are talking about inventing

00:20:13.589 --> 00:20:16.609
nearly 4 billion euros out of thin air. That's

00:20:16.609 --> 00:20:19.490
the GDP of a small island nation. It's staggering.

00:20:19.630 --> 00:20:22.640
When that news hit the wires, it was over. The

00:20:22.640 --> 00:20:25.359
game was up. There was no spinning that. A forged

00:20:25.359 --> 00:20:29.220
document for four billion euros. So Tanzia resigns.

00:20:29.220 --> 00:20:31.720
The firm is declared insolvent in late December

00:20:31.720 --> 00:20:35.039
2003. And now the investigators finally get to

00:20:35.039 --> 00:20:37.359
go in and see just how deep the rabbit hole goes.

00:20:38.029 --> 00:20:40.549
Kansey initially admits to a hole, as he called

00:20:40.549 --> 00:20:43.329
it, of 8 billion euros. I only lost 8 billion,

00:20:43.430 --> 00:20:45.630
guys. Relax. It's just 8 billion. It's incredible

00:20:45.630 --> 00:20:48.309
hubris even in the confession. It is. But the

00:20:48.309 --> 00:20:50.450
administration auditors, the forensic accountants,

00:20:50.450 --> 00:20:52.630
they get to work. They start peeling back the

00:20:52.630 --> 00:20:54.829
layers of shell companies, the offshore accounts,

00:20:55.029 --> 00:20:58.109
the fake transactions, and the real number. The

00:20:58.109 --> 00:21:02.250
total debt was 14 .3 billion euros. 14 .3 billion.

00:21:02.369 --> 00:21:04.789
It was almost eight times the sum originally

00:21:04.789 --> 00:21:07.839
stated by the company to the public. To this

00:21:07.839 --> 00:21:09.940
day, it remains Europe's biggest bankruptcy.

00:21:10.799 --> 00:21:12.799
So how did they do it? I mean, apart from the

00:21:12.799 --> 00:21:15.339
fake bank account with the photocopier, how do

00:21:15.339 --> 00:21:19.119
you hide $14 billion in debt for years? Well,

00:21:19.220 --> 00:21:21.619
the expert analysis from the aftermath points

00:21:21.619 --> 00:21:24.660
to a few core mechanisms. One was the creation

00:21:24.660 --> 00:21:27.500
of these phantom assets using things called credit

00:21:27.500 --> 00:21:29.730
-linked notes. Talk us through that, because

00:21:29.730 --> 00:21:32.029
that sounds like financial word salad designed

00:21:32.029 --> 00:21:34.529
to confuse people. It is complicated, but let's

00:21:34.529 --> 00:21:37.410
try an analogy. Imagine I write an IOU to myself

00:21:37.410 --> 00:21:40.329
for a million dollars. I put that IOU in my safe.

00:21:40.470 --> 00:21:42.869
Then I go to the bank and say, hey, I have an

00:21:42.869 --> 00:21:44.970
asset worth a million dollars in my safe. Please

00:21:44.970 --> 00:21:47.670
lend me money against it. OK, but the asset is

00:21:47.670 --> 00:21:49.589
just a promise from you to you. It's worthless.

00:21:50.210 --> 00:21:53.029
Exactly. But if I set up a shell company that

00:21:53.029 --> 00:21:54.829
came in islands and I have that company write

00:21:54.829 --> 00:21:58.440
the IOU. to my main company, and I dress it up

00:21:58.440 --> 00:22:00.839
in complex legal language to make it look like

00:22:00.839 --> 00:22:03.380
a legitimate investment, suddenly looks like

00:22:03.380 --> 00:22:05.900
a real asset on my balance sheet. The official

00:22:05.900 --> 00:22:08.500
source material describes it as placing a bet

00:22:08.500 --> 00:22:11.000
on its own creditworthiness to conjure up an

00:22:11.000 --> 00:22:13.759
asset out of thin air. So they were betting that

00:22:13.759 --> 00:22:15.359
they would be able to pay themselves back using

00:22:15.359 --> 00:22:18.119
money they didn't have. It's a completely circular,

00:22:18.319 --> 00:22:20.700
self -referential piece of financial engineering.

00:22:20.880 --> 00:22:23.039
It is. You create an asset that is essentially

00:22:23.039 --> 00:22:25.700
just a reflection of your own debt. It works

00:22:25.700 --> 00:22:28.180
fine on paper until someone asks for the actual

00:22:28.180 --> 00:22:31.539
cash. Then the circle breaks. But it wasn't just

00:22:31.539 --> 00:22:33.599
complex financial engineering, was it? It was

00:22:33.599 --> 00:22:35.920
also good old -fashioned theft and diversion

00:22:35.920 --> 00:22:38.900
of funds. Where was the actual cash going? Because

00:22:38.900 --> 00:22:40.779
they were selling milk. Real cash was coming

00:22:40.779 --> 00:22:42.799
in the door every day. A lot of it was being

00:22:42.799 --> 00:22:46.119
siphoned off. Tansey admitted during interrogations

00:22:46.119 --> 00:22:48.359
to diverting hundreds of millions of euros to

00:22:48.359 --> 00:22:50.579
Parmator, which was a travel group owned by his

00:22:50.579 --> 00:22:53.339
family. It was a financial disaster, losing money

00:22:53.339 --> 00:22:56.019
hand over fist. He was propping it up with Parmalat's

00:22:56.019 --> 00:22:58.119
money. And to the football clubs as well, right?

00:22:58.220 --> 00:23:01.160
To pay for those superstar players? Yes. But

00:23:01.160 --> 00:23:03.579
there was another, even bigger hole. This was

00:23:03.579 --> 00:23:06.579
about his personal ambition. There was a media

00:23:06.579 --> 00:23:09.240
rivalry involved. This wasn't just about money.

00:23:09.259 --> 00:23:12.309
It was about power and prestige in Italy. You're

00:23:12.309 --> 00:23:15.069
talking about his rivalry with Silvio Berlusconi.

00:23:15.069 --> 00:23:17.950
Yes. At the time, Berlusconi was not only the

00:23:17.950 --> 00:23:20.309
prime minister, but also Italy's biggest media

00:23:20.309 --> 00:23:22.569
mogul, the most powerful man in the country.

00:23:22.769 --> 00:23:25.049
And Tanzi wanted to be on that level. He wanted

00:23:25.049 --> 00:23:28.069
a seat at that table. He tried to buy a television

00:23:28.069 --> 00:23:31.309
network called Odeon TV to rival Berlusconi's

00:23:31.309 --> 00:23:34.210
media empire. It was an absolute disaster. He

00:23:34.210 --> 00:23:36.130
had no idea what he was doing in the media world.

00:23:36.289 --> 00:23:38.950
He eventually sold it at a huge loss, about 45

00:23:38.950 --> 00:23:41.980
million euros gone, just like that. So this wasn't

00:23:41.980 --> 00:23:44.940
just greed. It was ego. It was a failed attempt

00:23:44.940 --> 00:23:48.259
to build a dynastic empire across media, sports

00:23:48.259 --> 00:23:51.900
and tourism to compete with the likes of Berlusconi

00:23:51.900 --> 00:23:54.319
and the other great Italian industrialists. And

00:23:54.319 --> 00:23:57.299
he used the public company, the milk money from

00:23:57.299 --> 00:24:00.019
shareholders and bondholders to fund it all.

00:24:00.160 --> 00:24:02.720
He treated Parmalat like his own personal piggy

00:24:02.720 --> 00:24:06.119
bank. So the House of Cards is down. The police

00:24:06.119 --> 00:24:08.589
are at the door. Let's talk about. justice or

00:24:08.589 --> 00:24:10.470
the lack thereof in the aftermath, because usually

00:24:10.470 --> 00:24:13.210
in these massive white collar crime stories,

00:24:13.430 --> 00:24:15.630
the top guys walk away with a slap on the wrist.

00:24:15.750 --> 00:24:18.369
Well, Callisto Tanzi was detained hours after

00:24:18.369 --> 00:24:20.890
the firm was declared insolvent. He was arrested,

00:24:20.990 --> 00:24:24.170
along with five other executives. The image of

00:24:24.170 --> 00:24:26.250
Tanzi, this man who had been treated like royalty

00:24:26.250 --> 00:24:29.009
in Italy for decades, being led away in handcuffs,

00:24:29.029 --> 00:24:30.990
was a huge national moment. And what happened

00:24:30.990 --> 00:24:33.230
to him? Did he actually serve time? He did. He

00:24:33.230 --> 00:24:35.230
was eventually sentenced to 10 years in prison

00:24:35.230 --> 00:24:38.069
for fraud relating to the collapse. Later, there

00:24:38.069 --> 00:24:40.089
were other sentences for other aspects of the

00:24:40.089 --> 00:24:42.509
bankruptcy, like fraudulent bankruptcy and market

00:24:42.509 --> 00:24:44.609
rigging, which brought the total sentence to

00:24:44.609 --> 00:24:49.809
nearly 18 years. 10 to 18 years. For a 14 billion

00:24:49.809 --> 00:24:54.309
euro fraud, it feels. I don't know. When you

00:24:54.309 --> 00:24:57.210
look at the scale of the damage, hundreds of

00:24:57.210 --> 00:24:59.950
thousands of small investors, pensioners who

00:24:59.950 --> 00:25:02.089
bought Parmalat bonds thinking they were as safe

00:25:02.089 --> 00:25:04.309
as government bonds, lost their life savings.

00:25:04.470 --> 00:25:06.670
It's a profound tragedy. And while Tanzi went

00:25:06.670 --> 00:25:09.329
to jail, there was a lot of public anger about

00:25:09.329 --> 00:25:11.269
the others who were involved. What about them?

00:25:11.759 --> 00:25:14.299
The other executives, the bankers. Seven other

00:25:14.299 --> 00:25:16.779
defendants, including executives and some bankers,

00:25:16.839 --> 00:25:19.819
were acquitted in one of the main trials. Acquitted?

00:25:19.839 --> 00:25:22.480
How is that possible? It's very hard to prove

00:25:22.480 --> 00:25:24.859
intent in these incredibly complex financial

00:25:24.859 --> 00:25:27.200
cases. I didn't know the full picture or I was

00:25:27.200 --> 00:25:30.400
following orders is a powerful defense. Plausible

00:25:30.400 --> 00:25:32.690
deniability is built into the complexity. But

00:25:32.690 --> 00:25:34.670
what about the enablers? We have to talk about

00:25:34.670 --> 00:25:36.910
the big banks and the auditors. Because how does

00:25:36.910 --> 00:25:39.329
an auditor whose only job is to check the numbers

00:25:39.329 --> 00:25:42.410
miss a 14 billion euro hole? How do they not

00:25:42.410 --> 00:25:45.710
verify a 4 billion euro bank account? That is

00:25:45.710 --> 00:25:47.950
the multi -billion dollar question, isn't it?

00:25:48.450 --> 00:25:51.069
The new management of Parmalat, the people brought

00:25:51.069 --> 00:25:53.170
in to clean up the mess under government supervision,

00:25:53.589 --> 00:25:57.009
they went on a warpath. They sued the gatekeepers.

00:25:57.470 --> 00:26:00.910
Bank of America. Deloitte and Grant Thornton

00:26:00.910 --> 00:26:03.569
International, who was their auditor. The allegation

00:26:03.569 --> 00:26:07.289
being that they were either grossly, almost criminally

00:26:07.289 --> 00:26:10.190
incompetent or they were in on it. The official

00:26:10.190 --> 00:26:12.769
allegation was that they were negligent and had

00:26:12.769 --> 00:26:15.690
aided and abetted the fraud. Basically, they

00:26:15.690 --> 00:26:17.789
either kept the scheme going by not doing their

00:26:17.789 --> 00:26:20.150
jobs properly or they actively looked the other

00:26:20.150 --> 00:26:22.450
way because the fees were so good. Parmalat was

00:26:22.450 --> 00:26:25.069
a huge, prestigious client. You don't want to

00:26:25.069 --> 00:26:26.670
upset that kind of client by asking too many

00:26:26.670 --> 00:26:29.049
hard questions. And did they pay for this alleged

00:26:29.049 --> 00:26:31.390
negligence? They did. They settled. Deloitte

00:26:31.390 --> 00:26:34.549
settled for $149 million. Bank of America settled

00:26:34.549 --> 00:26:37.190
for $100 million. Grant Thornton settled for

00:26:37.190 --> 00:26:40.269
a smaller amount, around $4 .4 million. So in

00:26:40.269 --> 00:26:42.589
total, the new management recovered about $700

00:26:42.589 --> 00:26:45.410
million through these lawsuits. Which, on its

00:26:45.410 --> 00:26:47.930
own, sounds like a lot of money. It does, until

00:26:47.930 --> 00:26:51.480
you remember the whole was $14 .3 billion. It's

00:26:51.480 --> 00:26:54.380
pennies on the dollar. It's less than five cents

00:26:54.380 --> 00:26:57.200
for every dollar that was lost. Exactly. It helps

00:26:57.200 --> 00:26:59.420
the company survive, but it doesn't make the

00:26:59.420 --> 00:27:02.759
investors whole. Not even close. It does raise

00:27:02.759 --> 00:27:05.059
that interesting discussion point, though. Does

00:27:05.059 --> 00:27:07.579
paying a massive settlement like that admit guilt?

00:27:07.900 --> 00:27:10.940
Legally, absolutely not. The settlements always

00:27:10.940 --> 00:27:13.039
come with a carefully worded statement saying,

00:27:13.099 --> 00:27:17.200
we admit no wrongdoing, but practically. in the

00:27:17.200 --> 00:27:19.640
court of public opinion. It suggests they knew

00:27:19.640 --> 00:27:22.880
they had significant legal exposure. They knew

00:27:22.880 --> 00:27:24.819
that if this went in front of a jury, they could

00:27:24.819 --> 00:27:27.160
lose a lot more. They paid to make the problem

00:27:27.160 --> 00:27:29.720
go away. So Parmalat, the corporate entity, is

00:27:29.720 --> 00:27:31.960
shattered. The founder is in jail. The money

00:27:31.960 --> 00:27:34.700
is gone. But, and this is the crazy part of the

00:27:34.700 --> 00:27:36.880
story, I can still go to the store today and

00:27:36.880 --> 00:27:39.579
buy... Parmalat milk. I saw it on the shelf yesterday.

00:27:39.799 --> 00:27:41.599
You absolutely can. And this is the resurrection

00:27:41.599 --> 00:27:44.460
chapter of our story. And frankly, it's just

00:27:44.460 --> 00:27:46.880
as dramatic and revealing as the fall. Because

00:27:46.880 --> 00:27:49.160
Parmalat, the brand and the operation, didn't

00:27:49.160 --> 00:27:52.859
die. No. The Italian government stepped in immediately.

00:27:53.559 --> 00:27:56.420
And this was under Berlusconi, ironically enough,

00:27:56.640 --> 00:27:59.859
given Tanzi's rivalry with him. They passed an

00:27:59.859 --> 00:28:02.319
emergency decree. changing the bankruptcy laws

00:28:02.319 --> 00:28:04.759
to allow for an accelerated protection process

00:28:04.759 --> 00:28:08.059
for large strategic companies. Why? To save the

00:28:08.059 --> 00:28:10.220
company? To save the jobs and the industrial

00:28:10.220 --> 00:28:13.059
infrastructure. They appointed a super commissioner.

00:28:13.529 --> 00:28:15.950
an industrial turnaround specialist named Enrico

00:28:15.950 --> 00:28:18.910
Bondi, to save the operational part of the company.

00:28:19.069 --> 00:28:20.950
Because at the end of the day, the fraud was

00:28:20.950 --> 00:28:23.130
in the finance department, the cows were still

00:28:23.130 --> 00:28:25.410
producing milk, the factories were still pasteurizing

00:28:25.410 --> 00:28:27.329
it, and people still wanted to buy breakfast.

00:28:27.589 --> 00:28:30.250
That is the key insight. The core business, the

00:28:30.250 --> 00:28:32.670
actual industrial operation of moving white liquid

00:28:32.670 --> 00:28:35.430
from cows to cartons, was viable. It was even

00:28:35.430 --> 00:28:37.430
profitable in many areas. It was the financial

00:28:37.430 --> 00:28:39.630
superstructure built on top of it that was rotten

00:28:39.630 --> 00:28:42.440
to the core. Bondi's job was to strip away all

00:28:42.440 --> 00:28:45.119
the rot. So he cut the sports sponsorships, the

00:28:45.119 --> 00:28:48.900
F1 cars, the football clubs. All gone. Immediately.

00:28:49.319 --> 00:28:52.160
He sold off non -core assets. He shut down the

00:28:52.160 --> 00:28:54.519
useless offshore companies. He focused purely

00:28:54.519 --> 00:28:56.920
on the milk and the food products. And it worked.

00:28:57.099 --> 00:29:00.519
By 2011, the company is back on its feet. Surprisingly,

00:29:00.519 --> 00:29:04.369
yes. It was a remarkable turnaround. By 2011,

00:29:04.630 --> 00:29:06.829
they were healthy again. They had paid down debt

00:29:06.829 --> 00:29:09.789
and they had grown their cash reserves to 1 .5

00:29:09.789 --> 00:29:12.470
billion euros. They were sitting on a mountain

00:29:12.470 --> 00:29:14.950
of cash. Which made them a target for takeover.

00:29:15.069 --> 00:29:17.309
Because in the world of capitalism, if you have

00:29:17.309 --> 00:29:19.789
a lot of cash and a strong, globally recognized

00:29:19.789 --> 00:29:22.849
brand, someone is going to try to buy you. Enter

00:29:22.849 --> 00:29:25.869
the French. a company called Lactalis. Lactalis

00:29:25.869 --> 00:29:28.950
is a privately owned French multinational dairy

00:29:28.950 --> 00:29:31.970
giant. They're owned by the Besnier family, who

00:29:31.970 --> 00:29:34.170
are known for being incredibly secretive and

00:29:34.170 --> 00:29:36.269
ruthlessly aggressive in their business dealings.

00:29:36.369 --> 00:29:39.890
In March 2011, they saw their opportunity and

00:29:39.890 --> 00:29:41.950
started buying up Parmalat shares on the open

00:29:41.950 --> 00:29:44.319
market. And this wasn't a friendly, hey, let's

00:29:44.319 --> 00:29:46.539
merge conversation, was it? This was hostile.

00:29:46.880 --> 00:29:49.819
No, this was a corporate raid. They quietly purchased

00:29:49.819 --> 00:29:51.839
nearly 30 % of the company on the open market

00:29:51.839 --> 00:29:53.920
before anyone in the Italian government or business

00:29:53.920 --> 00:29:55.640
establishment really knew what was happening.

00:29:56.099 --> 00:29:58.579
Then they launched a full takeover offer for

00:29:58.579 --> 00:30:00.819
the rest. The Italians must have hated this.

00:30:01.200 --> 00:30:03.839
Parmalat was a national champion, a symbol of

00:30:03.839 --> 00:30:06.619
Italian industry. Losing it to their rivals,

00:30:06.880 --> 00:30:10.049
the French. There was a huge political outcry.

00:30:10.509 --> 00:30:13.049
Defend Italian industry. We can't let this happen.

00:30:13.269 --> 00:30:16.170
But the reality was the shareholders wanted the

00:30:16.170 --> 00:30:19.430
money. The Lactalis offer was a good one. By

00:30:19.430 --> 00:30:22.630
July 2011, they had succeeded. Lactalis controlled

00:30:22.630 --> 00:30:25.609
over 80 % of the company. For a price of about...

00:30:25.799 --> 00:30:29.259
2 .5 billion euros. Which, honestly, was an absolute

00:30:29.259 --> 00:30:31.200
steal when you consider the global footprint

00:30:31.200 --> 00:30:33.460
of the brand they were acquiring. They bought

00:30:33.460 --> 00:30:36.039
a global infrastructure for a bargain price,

00:30:36.299 --> 00:30:38.579
all because the fraud had made it vulnerable.

00:30:38.960 --> 00:30:41.579
But the drama didn't end there. Like, Talas wanted

00:30:41.579 --> 00:30:43.720
to take the company private, right? They wanted

00:30:43.720 --> 00:30:45.859
to delist it from the stock exchange so they

00:30:45.859 --> 00:30:47.539
didn't have to deal with public reporting requirements

00:30:47.539 --> 00:30:49.960
and minority shareholders anymore. And that turned

00:30:49.960 --> 00:30:52.740
into a years -long battle. This is the part that

00:30:52.740 --> 00:30:55.819
plays out like a corporate courtroom drama. They

00:30:55.819 --> 00:30:58.279
tried in 2016 to buy out the remaining shareholders.

00:30:58.559 --> 00:31:01.259
They offered 2 .8 euros per share, then had to

00:31:01.259 --> 00:31:03.599
raise it to 3 euros. Who was stopping them? If

00:31:03.599 --> 00:31:06.259
they owned over 80%, why couldn't they just do

00:31:06.259 --> 00:31:09.099
it? A very aggressive activist hedge fund called

00:31:09.099 --> 00:31:11.859
Amber Catadel, along with other minority shareholders,

00:31:12.240 --> 00:31:14.400
they dug their heels in. They argued the price

00:31:14.400 --> 00:31:16.680
was far too low and that Lactalis was trying

00:31:16.680 --> 00:31:18.519
to steal the rest of the company from them on

00:31:18.519 --> 00:31:20.539
the cheap. They fought them in the courts and

00:31:20.539 --> 00:31:23.619
in the press for years. It's so ironic. A company

00:31:23.619 --> 00:31:25.819
destroyed by complex financial engineering becomes

00:31:25.819 --> 00:31:28.180
the battleground for activist hedge funds years

00:31:28.180 --> 00:31:30.700
later. It is. But eventually, the French won.

00:31:31.339 --> 00:31:34.099
Lactalis has incredibly deep pockets and more

00:31:34.099 --> 00:31:36.319
patience. They kept raising their offer slightly,

00:31:36.599 --> 00:31:40.119
buying more shares. By 2019, they finally reached

00:31:40.119 --> 00:31:43.420
95 % ownership, which allowed them to forcibly

00:31:43.420 --> 00:31:46.160
buy the rest and delist the company. So today,

00:31:46.259 --> 00:31:48.500
Parmalat is no longer an Italian public company.

00:31:48.579 --> 00:31:51.640
It's a subsidiary of a private French multinational.

00:31:51.799 --> 00:31:54.880
And the cost to Italy was significant. The source

00:31:54.880 --> 00:31:57.180
material notes that Lactalis moved all strategic

00:31:57.180 --> 00:31:59.720
activities, the headquarters, the decision making

00:31:59.720 --> 00:32:02.460
to France. The brain of the company left Parma.

00:32:03.059 --> 00:32:05.559
Over the years, operations in Italy were wound

00:32:05.559 --> 00:32:08.160
down or consolidated. Even the future of the

00:32:08.160 --> 00:32:10.559
historical factory in Rome was in doubt in 2019.

00:32:11.230 --> 00:32:13.950
It's a tragic end to an Italian industrial icon

00:32:13.950 --> 00:32:17.990
born in Parma, destroyed by internal fraud, rescued

00:32:17.990 --> 00:32:20.410
by the state, and then swallowed up by a foreign

00:32:20.410 --> 00:32:22.869
competitor. It's a common story in modern globalization.

00:32:23.250 --> 00:32:26.650
But the fraud is what made it possible. It left

00:32:26.650 --> 00:32:29.190
the company wounded and vulnerable to a predator.

00:32:29.470 --> 00:32:32.809
And yet, despite all this, the fraud, the jail

00:32:32.809 --> 00:32:35.869
time, the foreign takeover, the brand is still

00:32:35.869 --> 00:32:39.150
massive today. It is. If we look at their current

00:32:39.150 --> 00:32:41.380
state. They have operations all over the world.

00:32:41.680 --> 00:32:44.359
Europe, North and South America, Australia, China,

00:32:44.579 --> 00:32:46.940
South Africa. The brand itself survived everything.

00:32:47.180 --> 00:32:48.960
I was looking at the list of countries where

00:32:48.960 --> 00:32:50.819
they have a direct presence. It's expensive.

00:32:51.160 --> 00:32:54.240
Canada, Russia, Venezuela, Colombia, Ecuador,

00:32:54.539 --> 00:32:56.059
Romania. And then they have license agreements

00:32:56.059 --> 00:32:59.180
in huge markets like USA. Brazil, Spain, and

00:32:59.180 --> 00:33:01.480
China, you can find their products almost everywhere.

00:33:01.660 --> 00:33:03.960
And they still have a huge portfolio of brands.

00:33:04.019 --> 00:33:06.380
It's not just Parmalat UHT Milk anymore. No,

00:33:06.420 --> 00:33:08.559
they own Santel Juices, which is a huge brand,

00:33:08.799 --> 00:33:11.960
Malou Desserts, Cure Yogurts. The company today

00:33:11.960 --> 00:33:14.259
has something like 140 production centers around

00:33:14.259 --> 00:33:17.019
the world and still employs around 16 ,000 people.

00:33:17.180 --> 00:33:20.859
16 ,000 people. That's 16 ,000 families relying

00:33:20.859 --> 00:33:23.309
on this company for their livelihood. Which brings

00:33:23.309 --> 00:33:25.269
us back to why the government intervened in the

00:33:25.269 --> 00:33:27.450
first place. You can't just let a company that

00:33:27.450 --> 00:33:29.890
size evaporate overnight, even if the leadership

00:33:29.890 --> 00:33:32.150
was completely criminal. The collateral damage

00:33:32.150 --> 00:33:35.289
to the real economy is just too high. So let's

00:33:35.289 --> 00:33:37.670
wrap this up. We've gone on this incredible journey

00:33:37.670 --> 00:33:40.730
from a 22 -year -old dreamer in a small Italian

00:33:40.730 --> 00:33:45.529
town in 1961 to a global dairy king to a financial

00:33:45.529 --> 00:33:48.490
fraudster to a prisoner. And we saw the scale

00:33:48.490 --> 00:33:52.289
of the fake money. that 3 .95 billion euro forgery,

00:33:52.450 --> 00:33:55.109
the image of someone at a global corporation

00:33:55.109 --> 00:33:58.390
using a scanner and a photocopier to fake the

00:33:58.390 --> 00:34:01.329
GDP of a small country, that is going to stick

00:34:01.329 --> 00:34:03.750
with me. It really is the fake it till you make

00:34:03.750 --> 00:34:06.289
it strategy taken to its most criminal and ultimately

00:34:06.289 --> 00:34:08.610
absurd extreme. They faked it until they broke

00:34:08.610 --> 00:34:10.309
everything. But I think the big takeaway for

00:34:10.309 --> 00:34:12.269
me is really about oversight and complexity.

00:34:12.489 --> 00:34:16.230
It's a cautionary tale. When the CFO... The person

00:34:16.230 --> 00:34:18.289
whose entire job is to manage the money can't

00:34:18.289 --> 00:34:20.949
see all the books. Run. When a company is making

00:34:20.949 --> 00:34:24.230
more of its supposed profit from financial derivatives

00:34:24.230 --> 00:34:27.929
than from selling its actual product, run. When

00:34:27.929 --> 00:34:30.809
the complexity of the finance completely overshadows

00:34:30.809 --> 00:34:33.230
the simplicity of the core business, that is

00:34:33.230 --> 00:34:35.590
a massive warning sign. It's a powerful reminder

00:34:35.590 --> 00:34:38.469
that even the most boring everyday industries

00:34:38.469 --> 00:34:41.449
can hide the wildest secrets. You look at a carton

00:34:41.449 --> 00:34:43.869
of milk and you think stability. You think wholesome.

00:34:44.070 --> 00:34:46.250
You don't think Cayman Islands mutual fund and

00:34:46.250 --> 00:34:48.329
credit linked notes. But that's exactly where

00:34:48.329 --> 00:34:50.789
the danger lies. We lower our guard with established

00:34:50.789 --> 00:34:53.670
household names. We assume they are safe because

00:34:53.670 --> 00:34:56.090
they are familiar. We assume that because we

00:34:56.090 --> 00:34:58.429
see their logo on a soccer jersey or an F1 car,

00:34:58.610 --> 00:35:01.329
the money must be real. I want to leave our listeners

00:35:01.329 --> 00:35:04.269
with a final provocative thought today. Something

00:35:04.269 --> 00:35:06.989
to chew on. Let's hear it. Parmalat, the financial

00:35:06.989 --> 00:35:09.809
entity, collapsed because of a 14 billion euro

00:35:09.809 --> 00:35:13.869
hole. It was a fraud. It was a lie. And yet the

00:35:13.869 --> 00:35:15.710
products are still on the shelves today. The

00:35:15.710 --> 00:35:18.690
milk is real. The juice is real. The factories

00:35:18.690 --> 00:35:20.349
were real. The trucks were real. The workers

00:35:20.349 --> 00:35:23.449
were real. Exactly. So if a company is built

00:35:23.449 --> 00:35:25.849
on a foundation of financial fraud but makes

00:35:25.849 --> 00:35:28.389
a real, tangible product that people need and

00:35:28.389 --> 00:35:31.489
want, what actually is the value of that company?

00:35:31.769 --> 00:35:34.590
Is it the number on the balance sheet? Or is

00:35:34.590 --> 00:35:36.530
it the physical thing they put in your hand?

00:35:36.710 --> 00:35:38.989
That is the ultimate question, isn't it? The

00:35:38.989 --> 00:35:40.849
difference between the financial economy and

00:35:40.849 --> 00:35:44.010
the real economy. Parmalat proved they can be

00:35:44.010 --> 00:35:47.289
completely, terrifyingly disconnected from one

00:35:47.289 --> 00:35:49.849
another. And here is the scary part of that question.

00:35:50.329 --> 00:35:53.869
How many other stable blue chip giants are currently

00:35:53.869 --> 00:35:56.329
out there betting on their own credit worthiness

00:35:56.329 --> 00:35:58.630
to conjure assets out of thin air right now?

00:35:58.889 --> 00:36:01.510
How many other CFOs are sitting in their offices

00:36:01.510 --> 00:36:04.289
staring at a locked door to the accounting department?

00:36:04.510 --> 00:36:06.429
We might not know until the next crisis hits.

00:36:06.590 --> 00:36:09.130
On that cheery note, go check your fridge. Thanks

00:36:09.130 --> 00:36:11.090
for listening to this deep dive. Goodbye. See

00:36:11.090 --> 00:36:11.570
you next time.
