WEBVTT

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Welcome back to the Deep Dive. It is February

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2026 and today we're looking at something that,

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well, on the surface feels like we're digging

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up a fossil. It really does. But it's a fossil

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that was, and this is the crazy part, still twitching

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until just a couple of months ago. We are talking

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about the official... Final absolute death of

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the Netscape brand. It really is the end of an

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era. And I don't use that phrase lightly. This

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isn't just some old company going under. No.

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It's the final closure of the chapter that you

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could argue started the commercial Internet as

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we know it. See, that's what threw me when I

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was prepping for this. I think if you ask the

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average person on the street or heck, even the

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average person in Silicon Valley when Netscape

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died, they'd probably say, what, 2003? Maybe

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2005 if they were really thinking about it. Right.

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But the actual heartbeat, the last official service,

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stopped on November 30, 2025. That's the date.

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That was the day they finally, finally killed

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the ISP service. Which is just wild to me. The

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idea that in late 2025, while people are using

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AI assistants and VR headsets, there was someone

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somewhere paying $9 .95 a month for a Netscape

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dial -up account. It is surprising that it lasted

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that long. Honestly. But, you know, legacy services

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have a very, very long tail. I guess so. That

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date, though, November 30, 2025, that marks the

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true discontinuation. It's the final period at

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the end of a very long, very, very complex sentence.

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So today our mission isn't just to, you know,

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mourn a dial up service or make jokes about the

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screeching modem sound, but we might do a little

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of that. It's hard to resist. It is. We want

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to go beyond the usual browser war story that

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everyone knows. We want to look at the entire

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life cycle. Because when I was prepping, I realized

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Netscape isn't just a browser history footnote.

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It's actually the architect of the world we live

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in right now. That is the absolute key. Yeah.

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If you just look at the browser war Netscape

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versus Internet Explorer, you miss all the nuance.

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You really do. You miss the fact that this company

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went from a startup to the biggest IPO in history

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in just 16 months. You miss the weird, weird

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origins involving Nintendo of all companies.

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We have to get to that. And you miss the fact

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that the technical legacy of Netscape is basically

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the operating system of the modern web. That's

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the part that just gets me. We're going to talk

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about how a company goes from having, what, 90

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% market share to less than 1 %? And yet, if

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they hadn't existed, we might not have the internet

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as we know it today. It's a paradox, right? A

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complete business failure in the long run? but

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a technological triumph that fundamentally defined

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how the world communicates and does business.

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OK, so let's unpack this. And I really want to

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start with the origin story, because this is

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one of those things that sounds like a tech urban

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legend, but it's completely real. It is. We all

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associate Netscape with the web, with browsers,

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with the information superhighway. But the original

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pitch wasn't for a browser at all. No, not even

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close. And this is one of the great what if.

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moments in tech history yeah i mean if things

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had gone just slightly differently we would not

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be talking about a browser company and it all

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involves nintendo it does so let's set the scene

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it's early 1994 you have jim clark a legend a

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total legend in silicon valley he founded Silicon

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Graphics SGI. These are the high end machines

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that, you know, made the dinosaurs in Jurassic

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Park. Right. The super expensive, powerful workstations

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that everyone in Hollywood wanted. Exactly. So

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Clark is looking for his next big thing. He's

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cashed out of SGI. He's got money. And he recruits

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this young guy, Mark Andreessen, fresh out of

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the University of Illinois. And Andreessen's

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claim to fame was NCSA Mosaic. Right. He'd worked

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on Mosaic at the university. Mosaic was the first

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really popular browser, the one that actually

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made the web look like, well, something other

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than just black and white text. The first one

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with inline images, right? That was the big deal.

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That was the game changer. But, and this is key,

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it was taxpayer -funded academic software. The

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University of Illinois owned it. So Clark and

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Andreessen get together, and you'd think the

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first conversation would be, hey, let's build

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a better Mosaic and sell it. But it wasn't. No.

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Their first meeting... And the subsequent 20

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-page pitch deck they put together was for an

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online gaming network. Specifically for the Nintendo

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64. For the Nintendo 64 console. Now, you have

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to remember, the N64 hadn't even launched yet.

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It was still in development, still codenamed

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Project Reality. Wow. Clark and Andreessen wanted

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to build a network where you could play games

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online, download new levels, maybe even chat

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with other players. That sounds remarkably modern.

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They were basically pitching... Xbox Live or

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PlayStation Network, but in 1994. It was incredibly

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forward -thinking. But just think about the infrastructure

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back then. Modems were screechingly slow. The

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cloud wasn't even a concept. They were pitching

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this massive, interconnected gaming ecosystem

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to Nintendo of all companies. I can just imagine

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the Nintendo executives in Kyoto just sitting

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there. Nintendo is notoriously conservative,

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famously protective of their hardware and their

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walled garden. Exactly. And here come these two

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Silicon Valley guys saying, hey, let us hook

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your new console up to all the telephone lines

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in the world. It must have seemed like madness

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to them. Marc Andreessen actually said later

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in an interview, and I'm paraphrasing, if they

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had shipped a year earlier, we probably would

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have done that instead of Netscape. So it wasn't

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just Nintendo saying no. It was a timing issue.

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It was a timing issue. The N64 hardware wasn't

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ready. It kept getting delayed. Jim Clark was

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a guy who moved fast. He didn't want to sit around

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and burn cash waiting for Nintendo to get its

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act together. So he's got the team. He's got

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the funding. But he doesn't have a console to

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build for. He's all dressed up with nowhere to

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go. Right. So they had to pivot. And they looked

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at what Andreessen knew best, which was browsers.

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And they decided, OK, plan B. If we can't build

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the gaming network, let's build the universal

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client for the entire internet. It's absolutely

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insane to think that because of a Nintendo production

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delay, the entire trajectory of the commercial

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internet changed. It really is. If the N64 ships

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on time, maybe the web stays an academic tool

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for another five years. Maybe we don't get the

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dot -com boom when we did. It's very, very likely.

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The commercial aggression that Netscape brought

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to the web, that urgency to ship and dominate,

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was a direct result of them needing a product

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right now. So, okay, they pivot to the browser.

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But they couldn't just use the code Andresen

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and his friends wrote at the university, right?

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That belonged to the government, technically.

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Correct. And this is a crucial point that often

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gets overlooked. They had to rewrite the entire

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browser from scratch. Zero lines of code from

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Mosaic. They couldn't lift a single line. If

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they had, the University of Illinois would have

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sued them into oblivion. But even though they

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wrote new code, they made a bit of a mistake

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with the name. Right. They incorporated it as

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Mosaic Communications Corporation on April 4,

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1994. Which, to them, must have made perfect

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sense. We're the guys who built Mosaic. But the

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University of Illinois and the NCSA, the National

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Center for Supercomputing Applications, they

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saw it very differently. They saw it as trademark

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infringement. And, frankly, theft of their brand.

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They came down on them hard. It's always the

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lawyers, isn't it? Almost immediately. So there

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was legal trouble from day one. They had to change

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the name. They officially adopted Netscape on

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November 14th, 1994. And that name came from

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an employee. Yeah, a guy named Greg Sands apparently

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coined it, which is a great name, but even that

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had issues. Wait, Netscape sounds so generic

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now, but back then, didn't Cisco have a claim

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on it or something similar? They did. Cisco Systems

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held a trademark on a product called Netscape.

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But Jim Clark, being the formidable dealmaker

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he was, Managed to work that out. Probably involved

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a fairly large checkbook. I imagine so. But before

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they settled on that polished corporate image

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of Netscape, we have to talk about the internal

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culture. Because this tells you everything you

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need to know about their attitude. So you're

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talking about the lizard? I am talking about

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the lizard. The internal codename for the browser

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project was Mozilla. Which, of course, everyone

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knows today because of Firefox and the Mozilla

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Foundation. But let's break down where that word

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actually comes from, because it's not just some

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cute made -up name. No, it's a portmanteau. It

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stands for Mosaic Killer. Mozilla? Mosaic Killer?

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That is so aggressive. It is. That's not... We

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are here to compete in the marketplace. That

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is, we are here to find our main competitor and

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murder them. He was incredibly aggressive. Their

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stated goal was to displace NCSA Mosaic as the

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number one browser in the world. Full stop. They

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wanted to wipe it off the map. And they had a

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mascot to go with the name. Oh, they did. An

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employee named Dave Titus drew this cartoon,

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Godzilla Like Lizard. Was it literally crushing

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things? Literally. It was this green and purple

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monster. And they had different versions of it.

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Sometimes it was breathing fire. Sometimes it

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was crushing buildings. Sometimes it was stomping

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on the NCSA logo. It was on their website in

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the very early days. It represented that raw

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startup energy. We are pirates. We are here to

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destroy the old guard and build something new.

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But that doesn't exactly fly when you're trying

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to sell. enterprise server software to, I don't

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know, Citibank or General Electric? No. Please

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trust us with your secure e -commerce transactions.

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And by the way, here is a giant green lizard

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destroying a city. Three quarters. 75%. In four

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months. I don't think we see adoption rates like

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that even today. Maybe. What, ChatGPT comes close?

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Maybe. But even then, this was software you had

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to actively seek out and download over a screeching

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14 .4K phone line. It was because the product

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was just objectively superior to everything else.

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NCSA Mosaic was great for its time, but Netscape

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was faster, it was more stable, and it had this...

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killer feature what was that it loaded the text

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of a web page first so you could start reading

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while the images were slow loading in the background

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oh that's right i remember that that sounds so

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trivial now but on a slow modem That was an absolute

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game changer. It was the first tool that made

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the web feel usable, not like a chore for a normal

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person. There's this fantastic quote I found

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from Macworld magazine in May of 1995. They reviewed

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Netscape Navigator and they said, Netscape Communications

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wants you to forget all the highway metaphors

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you've ever heard about the internet. That's

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a great line. Instead, think about an encyclopedia

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one with unlimited graphically rich pages. That

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is a very, very perceptive quote for 1995. It

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really is, because up until then, all we ever

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heard was information superhighway. Which sounds

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like transit. It sounds like a commute. It sounds

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like work. Exactly. A highway is just a functional

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way to get from point A to point B. It's pavement

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and signs. But an unlimited encyclopedia with

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graphically rich pages. That sounds like magic.

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That sounds like exploration and discovery. And

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that's exactly what Netscape delivered. It was

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the tool that turned the internet from a text

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-based academic network into a visual, commercial,

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and cultural medium. And that visual medium,

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that promise of a new world, is what... What

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triggered the next massive phase of the company's

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life? The money. August 9, 1995. This is a date

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that is etched into financial history. The IPO.

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The initial public offering. Now, the context

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here is just so important. Netscape had only

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officially existed as a company for about 16

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months. That's nothing. Usually a company waits

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years to go public. You want to show a long track

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record. You want to show steady profits, predictable

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growth. And Netscape, they didn't have profits,

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did they? No. They had revenues, and the revenues

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were doubling every quarter, which is incredible.

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But they were burning cash like crazy to grow.

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They were not profitable. By any traditional

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Wall Street standard, they were not ready to

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go public. But the hype. The hype was something

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else entirely. It was off the charts. The stock

00:11:58.720 --> 00:12:00.960
was originally priced by the investment bankers

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to be offered at $14 per share. Okay, a reasonable

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number. But the demand from institutional investors

00:12:06.100 --> 00:12:09.139
was so high, so overwhelming, that at the very

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last minute, the night before the IPO, the bankers

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decided to double the offering price. They doubled

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it. To $28 a share. A 100 % price hike before

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the opening bell even rings? That's unheard of.

00:12:20.720 --> 00:12:24.200
It was. And it still wasn't enough. When the

00:12:24.200 --> 00:12:26.539
market opened, the stock didn't just sit at 28.

00:12:26.759 --> 00:12:30.039
It just soared. It hit $75 on the first day of

00:12:30.039 --> 00:12:33.059
trading. From an initial target of 14 to an opening

00:12:33.059 --> 00:12:37.820
of 28 to a high of 75 in a matter of hours. It

00:12:37.820 --> 00:12:41.879
eventually closed the day at $58 .25. And that

00:12:41.879 --> 00:12:44.679
gave Netscape, a company that was barely a year

00:12:44.679 --> 00:12:47.779
old and had zero profits, a market value of $2

00:12:47.779 --> 00:12:53.340
.9 billion. $2 .9 billion in 1995 dollars. I

00:12:53.340 --> 00:12:56.500
mean, was Wall Street just losing its collective

00:12:56.500 --> 00:12:58.820
mind or did they see something in the math that

00:12:58.820 --> 00:13:01.220
actually justified that valuation? They were

00:13:01.220 --> 00:13:03.539
looking at the math of today. They were completely

00:13:03.539 --> 00:13:05.840
throwing out the old rulebook and looking at

00:13:05.840 --> 00:13:08.139
the math of tomorrow. This is the moment that

00:13:08.139 --> 00:13:11.269
coined a term we still use. The Netscape moment.

00:13:11.470 --> 00:13:13.370
What does that mean specifically when people

00:13:13.370 --> 00:13:16.529
say that? A Netscape moment is a high visibility

00:13:16.529 --> 00:13:20.309
IPO that signals the dawn of an entire new industry.

00:13:20.629 --> 00:13:23.009
It was the moment Wall Street woke up and realized

00:13:23.009 --> 00:13:25.590
the Internet wasn't a toy for academics anymore.

00:13:25.809 --> 00:13:27.909
It wasn't a quirky hobby. It wasn't a cotonomy.

00:13:28.049 --> 00:13:31.730
It was a new economy. This single IPO kickstarted

00:13:31.730 --> 00:13:33.750
the investment craze that became the dot -com

00:13:33.750 --> 00:13:36.220
bubble. Suddenly, every venture capitalist in

00:13:36.220 --> 00:13:38.519
the world was desperately looking for the next

00:13:38.519 --> 00:13:41.659
Netscape. And it turned the founders into instant

00:13:41.659 --> 00:13:43.659
celebrities. I mean, I remember the photo. Oh,

00:13:43.679 --> 00:13:46.440
absolutely. They had this brilliant PR strategy

00:13:46.440 --> 00:13:50.799
led by Roseanne Ciannino that intentionally positioned

00:13:50.799 --> 00:13:54.440
Marc Andreessen not as a button -down CEO, but

00:13:54.440 --> 00:13:57.179
as a rock star programmer. I have this image

00:13:57.179 --> 00:13:59.460
burned into my head. Wasn't he on the cover of

00:13:59.460 --> 00:14:02.210
Time magazine? Yes. Barefoot. Barefoot on the

00:14:02.210 --> 00:14:04.909
cover of Time magazine. Sitting on what looks

00:14:04.909 --> 00:14:07.690
like a throne, basically. It was the perfect

00:14:07.690 --> 00:14:11.289
visual metaphor. It was the absolute antithesis

00:14:11.289 --> 00:14:15.629
of the old guard IBM or Microsoft executive in

00:14:15.629 --> 00:14:18.250
a gray suit. Right. It was a declaration that

00:14:18.250 --> 00:14:21.129
said the geeks have inherited the earth. And

00:14:21.129 --> 00:14:22.850
for a while there, it really seemed like they

00:14:22.850 --> 00:14:25.009
had. It shifted the center of gravity in business

00:14:25.009 --> 00:14:27.950
from the East Coast finance types to the West

00:14:27.950 --> 00:14:30.289
Coast engineer types. So they have the money.

00:14:30.309 --> 00:14:32.049
They have the fame. They have 90 percent of the

00:14:32.049 --> 00:14:34.409
market. They are, for all intents and purposes,

00:14:34.629 --> 00:14:37.330
the kings of the world. But now they have to

00:14:37.330 --> 00:14:39.450
actually build the future they promised. And

00:14:39.450 --> 00:14:41.389
this is where we need to slow down and really

00:14:41.389 --> 00:14:43.690
look at the technology they created. Because

00:14:43.690 --> 00:14:46.250
I feel like people give Netscape credit for the

00:14:46.250 --> 00:14:48.590
browser, but they forget what was actually in

00:14:48.590 --> 00:14:50.409
the browser, the stuff that's still. with us.

00:14:50.590 --> 00:14:52.490
This is the part of the story I find the most

00:14:52.490 --> 00:14:56.169
compelling. Because while the company died, the

00:14:56.169 --> 00:14:59.190
code lived on. The fundamental DNA of the web,

00:14:59.350 --> 00:15:02.129
the things you and I and everyone listening use

00:15:02.129 --> 00:15:05.129
every single day, was written by Netscape engineers

00:15:05.129 --> 00:15:08.090
during this crazy high pressure period. Okay,

00:15:08.110 --> 00:15:10.210
so let's verify that claim. What did they actually

00:15:10.210 --> 00:15:13.049
build that we still use today, literally, right

00:15:13.049 --> 00:15:16.149
now? Three things, primarily. And you cannot

00:15:16.149 --> 00:15:18.809
run the modern internet without them. First,

00:15:19.149 --> 00:15:22.129
And maybe most importantly, JavaScript. The language

00:15:22.129 --> 00:15:23.870
of the web. The programming language of the web.

00:15:23.929 --> 00:15:26.330
It was created by Brendan Eich, one of the early

00:15:26.330 --> 00:15:28.990
Netscape employees. And the story behind it is

00:15:28.990 --> 00:15:31.309
just legendary. He wrote the first prototype

00:15:31.309 --> 00:15:34.370
in about 10 days. 10 days for an entire programming

00:15:34.370 --> 00:15:37.799
language. 10 days in May of 1995. They needed

00:15:37.799 --> 00:15:39.580
a scripting language for the browser. They wanted

00:15:39.580 --> 00:15:41.279
something that could make web pages dynamic,

00:15:41.580 --> 00:15:43.840
you know, make buttons clickable in a more advanced

00:15:43.840 --> 00:15:46.100
way, make images change when you hover over them.

00:15:46.179 --> 00:15:47.799
Great. Before JavaScript, the web was basically

00:15:47.799 --> 00:15:50.620
just static digital paper. It was totally static.

00:15:50.879 --> 00:15:53.299
You downloaded a page. You read it. That was

00:15:53.299 --> 00:15:55.940
it. JavaScript allowed the page to do things.

00:15:56.059 --> 00:15:58.440
It brought interactivity to the client side,

00:15:58.580 --> 00:16:00.870
to your computer. So every time I fill out a

00:16:00.870 --> 00:16:03.769
form online and it tells me invalid email address

00:16:03.769 --> 00:16:06.429
without having to reload the entire page, that's

00:16:06.429 --> 00:16:08.970
JavaScript. That's JavaScript. Every interactive

00:16:08.970 --> 00:16:12.090
map you use, every social media feed that updates

00:16:12.090 --> 00:16:14.750
automatically, every video player in your browser,

00:16:14.870 --> 00:16:18.649
that is all powered by JavaScript. It is by far

00:16:18.649 --> 00:16:20.769
the most widely used programming language in

00:16:20.769 --> 00:16:23.309
the world, and it was born in Netscape. Okay,

00:16:23.370 --> 00:16:25.950
so that's a massive one. What's more, too? Cookies.

00:16:26.049 --> 00:16:29.889
Ah, yes. The thing everyone loves to hate. The

00:16:29.889 --> 00:16:32.110
reason I have to click accept all on every single

00:16:32.110 --> 00:16:34.149
website I visit. Created by another founding

00:16:34.149 --> 00:16:37.470
engineer, Lou Montulli. Now, we think of cookies

00:16:37.470 --> 00:16:39.990
today primarily as these annoying tracking devices

00:16:39.990 --> 00:16:42.570
for ads. But we have to understand the original

00:16:42.570 --> 00:16:45.049
problem they were invented to solve. Right. They

00:16:45.049 --> 00:16:46.870
weren't invented to spy on us, were they? No,

00:16:46.950 --> 00:16:49.149
not at all. They were invented because the fundamental

00:16:49.149 --> 00:16:52.419
protocol of the web HTTP is stateless. Okay,

00:16:52.480 --> 00:16:55.080
what does stateless mean in plain English for

00:16:55.080 --> 00:16:57.039
someone who's not a programmer? It means the

00:16:57.039 --> 00:17:00.500
web server has total amnesia. Every single time

00:17:00.500 --> 00:17:03.159
you click a link or load a page, the server treats

00:17:03.159 --> 00:17:05.059
you like a complete stranger it's never seen

00:17:05.059 --> 00:17:07.640
before. It has no memory of your previous visit.

00:17:07.759 --> 00:17:10.859
None whatsoever. So without cookies, you couldn't

00:17:10.859 --> 00:17:13.380
log into a website. Why not? You'd type in your

00:17:13.380 --> 00:17:15.839
username and password and hit enter. The server

00:17:15.839 --> 00:17:18.119
would say, okay, you're logged in. and show you

00:17:18.119 --> 00:17:20.460
your home page but then as soon as you clicked

00:17:20.460 --> 00:17:23.240
on view inbox or add to cart the server would

00:17:23.240 --> 00:17:25.180
have forgotten who you were and say who are you

00:17:25.180 --> 00:17:27.599
please log in again so a cookie is basically

00:17:27.599 --> 00:17:30.000
just a name tag that your browser wears that

00:17:30.000 --> 00:17:32.319
is the perfect analogy it's a tiny little text

00:17:32.319 --> 00:17:34.579
file stored on your computer that the browser

00:17:34.579 --> 00:17:37.380
sends back to the server with every single request

00:17:37.380 --> 00:17:40.400
it just says hey it's me again i'm user 1234.

00:17:40.940 --> 00:17:42.859
And without that, you have no shopping carts,

00:17:42.980 --> 00:17:45.880
no user accounts, no personalization of any kind.

00:17:46.039 --> 00:17:48.200
The entire commercial web is impossible without

00:17:48.200 --> 00:17:50.859
them. So they invented the ability to have a

00:17:50.859 --> 00:17:53.859
persistent session, to actually do business online.

00:17:54.299 --> 00:17:57.119
Exactly. And speaking of doing business, that

00:17:57.119 --> 00:17:59.200
leads directly to the third great innovation,

00:17:59.539 --> 00:18:04.599
SSL, Secure Sockets Layer. The little lock icon

00:18:04.599 --> 00:18:07.259
in the URL bar that we all look for? The lock

00:18:07.259 --> 00:18:10.630
icon. It was later renamed TLS, transport layer

00:18:10.630 --> 00:18:13.250
security, but Netscape developed the original

00:18:13.250 --> 00:18:17.250
SSL to secure online communications. Before this,

00:18:17.410 --> 00:18:19.609
sending any data over the internet was like sending

00:18:19.609 --> 00:18:22.549
a postcard through the mail. Meaning anyone handling

00:18:22.549 --> 00:18:24.569
the postcard along the way could just read it.

00:18:24.650 --> 00:18:27.430
Any hacker, any network administrator, anyone

00:18:27.430 --> 00:18:29.289
sitting between your computer and the server

00:18:29.289 --> 00:18:31.430
could just grab that data out of the air and

00:18:31.430 --> 00:18:33.970
read it in plain text. So if I sent my credit

00:18:33.970 --> 00:18:36.839
card number to a website. Anyone could have intercepted

00:18:36.839 --> 00:18:39.480
it. Netscape realized very early on that if people

00:18:39.480 --> 00:18:41.279
were going to buy things online, which was their

00:18:41.279 --> 00:18:43.259
entire business model, they needed encryption.

00:18:43.519 --> 00:18:45.779
They needed a way to wrap that digital postcard

00:18:45.779 --> 00:18:49.039
in an unbreakable envelope. So let's recap. JavaScript

00:18:49.039 --> 00:18:51.759
makes the web interactive. Cookies make it personal

00:18:51.759 --> 00:18:54.839
and commercial. And SSL makes it secure. You

00:18:54.839 --> 00:18:57.480
literally cannot use the modern internet without

00:18:57.480 --> 00:19:00.680
those three things. Amazon, Google, Facebook,

00:19:00.880 --> 00:19:03.839
your online banking application. They all rest

00:19:03.839 --> 00:19:07.380
on that foundational tripod of technologies that

00:19:07.380 --> 00:19:09.599
Netscape pushed out in a frantic two -year period.

00:19:09.779 --> 00:19:11.859
That is the absolute definition of a lasting

00:19:11.859 --> 00:19:14.799
legacy. But they didn't just stick to the basics,

00:19:14.880 --> 00:19:17.400
did they? They started to get a little ambitious.

00:19:17.559 --> 00:19:20.299
I see communicator in our outline here. Right.

00:19:20.359 --> 00:19:22.519
They started to expand. They moved from Netscape

00:19:22.519 --> 00:19:25.190
Navigator. which was just the browser, to Netscape

00:19:25.190 --> 00:19:27.490
Communicator, which was a full suite of applications.

00:19:27.849 --> 00:19:30.190
It had email. It had mail and news groups, an

00:19:30.190 --> 00:19:33.369
address book, and an HTML editor called Composer.

00:19:33.490 --> 00:19:35.369
I remember Composer. It was like a very, very

00:19:35.369 --> 00:19:37.829
basic word processor, but for making web pages.

00:19:38.089 --> 00:19:41.470
I think I built my first terrible flashing text

00:19:41.470 --> 00:19:44.289
GeoCity site with Composer. A lot of people did.

00:19:44.470 --> 00:19:47.250
It was a tool that was democratizing web creation

00:19:47.250 --> 00:19:49.920
for non -programmers. But they also tried to

00:19:49.920 --> 00:19:51.920
push heavily into the server software market.

00:19:52.059 --> 00:19:54.480
They had products like SweetSpot and NetSite

00:19:54.480 --> 00:19:56.180
Commerce. They were trying to own the entire

00:19:56.180 --> 00:19:59.480
ecosystem. The whole stack. From the server running

00:19:59.480 --> 00:20:01.779
in the data center to the browser on your desktop,

00:20:02.079 --> 00:20:05.200
they wanted it all to be Netscape. But not everything

00:20:05.200 --> 00:20:09.299
they touched turned to gold. There was this thing

00:20:09.299 --> 00:20:12.339
called push technology, NetCaster. What was that

00:20:12.339 --> 00:20:15.099
about? Oh, NetCaster. This was the big idea of

00:20:15.099 --> 00:20:18.029
the web top. The theory was that instead of you

00:20:18.029 --> 00:20:21.250
having to go to a website to check the news or

00:20:21.250 --> 00:20:23.970
your stock portfolio, the website would push

00:20:23.970 --> 00:20:26.730
that information directly to your desktop background,

00:20:26.990 --> 00:20:29.769
updating it constantly. Like a dynamic wallpaper

00:20:29.769 --> 00:20:32.410
or a ticker tape running across your screen?

00:20:32.630 --> 00:20:34.609
Sort of. Netscape thought this was the future.

00:20:34.970 --> 00:20:36.710
They genuinely believed the browser was going

00:20:36.710 --> 00:20:39.130
to replace the Windows desktop entirely. But

00:20:39.130 --> 00:20:41.109
in reality, what happened was businesses just

00:20:41.109 --> 00:20:43.349
used it to push ads. Of course they did. And

00:20:43.349 --> 00:20:45.470
it was resource heavy. It slowed everything down.

00:20:45.490 --> 00:20:47.710
It was profoundly annoying. It was a classic

00:20:47.710 --> 00:20:49.970
case of a company falling in love with its own

00:20:49.970 --> 00:20:52.910
technical capability versus asking, does the

00:20:52.910 --> 00:20:55.650
user actually want or need this? And this brings

00:20:55.650 --> 00:20:57.950
up a criticism that really started to plague

00:20:57.950 --> 00:21:00.710
them around this time. The charge of featuritis.

00:21:00.990 --> 00:21:05.099
Yes. The criticism, which was very valid, was

00:21:05.099 --> 00:21:08.200
that Netscape was prioritizing cramming new features

00:21:08.200 --> 00:21:11.299
into the product over making the existing features

00:21:11.299 --> 00:21:13.640
stable and fast. They were running so fast to

00:21:13.640 --> 00:21:16.099
stay ahead that the software itself became bloated.

00:21:16.220 --> 00:21:19.700
It started crashing a lot. And when you are the

00:21:19.700 --> 00:21:21.839
gateway to the Internet for 90 percent of the

00:21:21.839 --> 00:21:23.880
world and you start crashing people's computers,

00:21:24.099 --> 00:21:27.039
that opens a very, very wide door for a competitor.

00:21:27.259 --> 00:21:29.920
And speaking of competitors. We have to talk

00:21:29.920 --> 00:21:31.819
about the villain of the story. Or, depending

00:21:31.819 --> 00:21:34.119
on your perspective, just the other 800 -pound

00:21:34.119 --> 00:21:36.880
gorilla in the room. Microsoft. The browser wars.

00:21:37.240 --> 00:21:40.079
This is the stuff of Silicon Valley legend. This

00:21:40.079 --> 00:21:41.859
is where the business story really becomes a

00:21:41.859 --> 00:21:43.960
war story. It does. And it starts with a meeting.

00:21:44.259 --> 00:21:47.859
June 1995. This meeting is infamous, isn't it?

00:21:47.880 --> 00:21:50.019
It became a central point in the Department of

00:21:50.019 --> 00:21:52.259
Justice antitrust case against Microsoft years

00:21:52.259 --> 00:21:55.259
later. It was a pivotal moment. Microsoft executives

00:21:55.259 --> 00:21:57.900
visited Netscape's headquarters in Mountain View.

00:21:58.269 --> 00:22:01.430
OK, so set the scene for us. Netscape is the

00:22:01.430 --> 00:22:03.670
hottest company on the planet, the darling of

00:22:03.670 --> 00:22:07.750
Wall Street. But Microsoft is, well, they're

00:22:07.750 --> 00:22:10.250
the empire. They own the operating system on

00:22:10.250 --> 00:22:13.650
nearly every computer. That's the dynamic. So

00:22:13.650 --> 00:22:17.069
Microsoft walks into the Netscape offices. And

00:22:17.069 --> 00:22:19.329
according to the people who were in the room

00:22:19.329 --> 00:22:23.349
from Netscape's side, the allegation, which Microsoft

00:22:23.349 --> 00:22:26.430
has always denied, was that they came with a

00:22:26.430 --> 00:22:29.319
proposal. To divide the market. To divide the

00:22:29.319 --> 00:22:31.279
market. What does that even mean in practice?

00:22:31.640 --> 00:22:34.440
Basically, the proposal was this. Microsoft will

00:22:34.440 --> 00:22:36.440
handle the web browser for the Windows operating

00:22:36.440 --> 00:22:38.539
system. You guys at Netscape can have all the

00:22:38.539 --> 00:22:40.339
other operating systems, Mac, Unix, whatever

00:22:40.339 --> 00:22:42.380
else is out there. Wait a second. So Microsoft

00:22:42.380 --> 00:22:45.440
essentially said, we own Windows, so we should

00:22:45.440 --> 00:22:47.440
own the Internet on Windows. You can have the

00:22:47.440 --> 00:22:49.619
scraps. That was certainly Netscape's interpretation.

00:22:50.299 --> 00:22:52.720
And considering Windows had about 90 % of the

00:22:52.720 --> 00:22:55.319
personal computer market at the time, that wasn't

00:22:55.319 --> 00:22:57.279
an offer of partnership. It was a threat. It

00:22:57.279 --> 00:22:59.420
was a death sentence. So Netscape told them to

00:22:59.420 --> 00:23:02.000
get lost. Obviously. They refused. They said,

00:23:02.079 --> 00:23:04.460
no, we are going to compete with you on Windows.

00:23:04.859 --> 00:23:07.950
And from that moment, the war began. Just a couple

00:23:07.950 --> 00:23:09.970
of months later, Microsoft released Internet

00:23:09.970 --> 00:23:13.990
Explorer 1 .0 bundled inside the Windows 95 Plus

00:23:13.990 --> 00:23:16.990
pack. And here's a really fun, ironic fact. IE

00:23:16.990 --> 00:23:19.289
wasn't built from scratch by Microsoft, was it?

00:23:19.390 --> 00:23:21.849
No. Remember how we talked about NCSA Mosaic,

00:23:22.069 --> 00:23:24.410
the code that Netscape couldn't legally use?

00:23:24.529 --> 00:23:26.809
Yes. Microsoft went to a... different company

00:23:26.809 --> 00:23:29.349
called Spyglass, which had legally licensed the

00:23:29.349 --> 00:23:31.509
Mosaic source code, and they licensed it from

00:23:31.509 --> 00:23:34.210
them. That is just dripping with irony. So Internet

00:23:34.210 --> 00:23:36.730
Explorer and Netscape share a common ancestor

00:23:36.730 --> 00:23:39.789
in the original Mosaic code. They are, in a way,

00:23:39.950 --> 00:23:42.470
cousins fighting to the death. Exactly. Now,

00:23:42.490 --> 00:23:45.589
to be fair, IE 1 .0 and 2 .0 were honestly pretty

00:23:45.589 --> 00:23:48.009
bad. They were slow. They were buggy. They didn't

00:23:48.009 --> 00:23:50.049
really threaten Netscape's dominance initially.

00:23:50.349 --> 00:23:52.529
But Microsoft says two things that Netscape didn't.

00:23:52.720 --> 00:23:54.859
Infinite money and total control of the operating

00:23:54.859 --> 00:23:59.039
system. By 1996, they released IE 3 .0. And that

00:23:59.039 --> 00:24:00.799
was the first serious competition. It was actually

00:24:00.799 --> 00:24:02.220
a pretty good browser. It supported a lot of

00:24:02.220 --> 00:24:06.619
new technologies. But then came IE 4 .0 in 1997.

00:24:07.579 --> 00:24:10.880
And this is where Microsoft played their ultimate

00:24:10.880 --> 00:24:13.420
ace card. The bundling strategy. They didn't

00:24:13.420 --> 00:24:15.920
just bundle it. They integrated Internet Explorer

00:24:15.920 --> 00:24:19.259
directly into the Windows operating system. It

00:24:19.259 --> 00:24:21.180
wasn't a separate program anymore. It was part

00:24:21.180 --> 00:24:23.829
of the desktop. part of the File Explorer. You

00:24:23.829 --> 00:24:26.069
couldn't uninstall it. And the pricing was key.

00:24:26.690 --> 00:24:29.349
Netscape Navigator cost money. You had to go

00:24:29.349 --> 00:24:31.630
to a store and buy it in a box for $40 or $50

00:24:31.630 --> 00:24:35.269
or pay to download it. And Microsoft made Internet

00:24:35.269 --> 00:24:38.109
Explorer free. It's hard to compete with free.

00:24:38.410 --> 00:24:40.809
It's impossible to compete with free when free

00:24:40.809 --> 00:24:43.349
comes pre -installed on every single computer

00:24:43.349 --> 00:24:46.049
you buy. Why would a normal user go through the

00:24:46.049 --> 00:24:48.430
hassle and expense of getting Netscape when there's

00:24:48.430 --> 00:24:50.730
a perfectly good blue E icon already sitting

00:24:50.730 --> 00:24:52.740
on their desktop? I remember that quote from

00:24:52.740 --> 00:24:54.599
a Microsoft executive at the time. He said they

00:24:54.599 --> 00:24:56.420
were going to cut off Netscape's air supply.

00:24:56.680 --> 00:24:59.200
That was the infamous quote, and that's exactly

00:24:59.200 --> 00:25:02.690
what they did. Was that illegal, though? Giving

00:25:02.690 --> 00:25:04.730
away a product for free to gain market share,

00:25:04.890 --> 00:25:07.910
is that a crime? That was the core of the DOJ's

00:25:07.910 --> 00:25:10.710
antitrust case. The government argued that Microsoft

00:25:10.710 --> 00:25:14.210
was illegally using its monopoly power in one

00:25:14.210 --> 00:25:17.329
market, operating systems, to destroy all competition

00:25:17.329 --> 00:25:19.849
in a separate adjacent market, which was browsers.

00:25:20.130 --> 00:25:22.789
They argued it wasn't just competition. It was

00:25:22.789 --> 00:25:25.470
predatory behavior designed to suffocate a rival.

00:25:25.690 --> 00:25:27.329
But even though the government eventually stepped

00:25:27.329 --> 00:25:30.490
in and won that case, for Netscape... It was

00:25:30.490 --> 00:25:33.349
way too late. Way, way too late. The legal wheels

00:25:33.349 --> 00:25:35.910
turned very slowly, but business moves at light

00:25:35.910 --> 00:25:38.390
speed. By the time the trial was really heating

00:25:38.390 --> 00:25:40.549
up, Netscape was already dying. And then there

00:25:40.549 --> 00:25:42.930
was the Apple blow. Oof, that one had to hurt.

00:25:43.269 --> 00:25:45.789
Apple agreed to make Internet Explorer the default

00:25:45.789 --> 00:25:48.680
browser on macOS. This was during the time when

00:25:48.680 --> 00:25:51.640
Steve Jobs had just returned to Apple and Microsoft

00:25:51.640 --> 00:25:54.480
famously invested $150 million in the company

00:25:54.480 --> 00:25:57.000
to keep it afloat. So even the Mac users, the

00:25:57.000 --> 00:25:59.180
traditional creatives, the rebels, the think

00:25:59.180 --> 00:26:01.839
-different crowd were being force -fed Internet

00:26:01.839 --> 00:26:04.819
Explorer right out of the box. Netscape lost

00:26:04.819 --> 00:26:07.579
their last major stronghold. Their market share

00:26:07.579 --> 00:26:10.849
just went into absolute freefall. From over 90

00:26:10.849 --> 00:26:14.730
% in the mid -90s to less than 1 % by 2006. It

00:26:14.730 --> 00:26:16.930
was a total collapse. And internally, things

00:26:16.930 --> 00:26:19.470
were falling apart, too. Oh, yeah. The first

00:26:19.470 --> 00:26:21.950
bad financial quarter hit at the end of 1997.

00:26:22.950 --> 00:26:25.990
The stock cratered. Layoffs started in January

00:26:25.990 --> 00:26:29.299
1998. Executives from that time described the

00:26:29.299 --> 00:26:32.619
atmosphere as hectic and crazy. People were sleeping

00:26:32.619 --> 00:26:34.539
under their desks trying to ship the next version.

00:26:34.720 --> 00:26:36.759
But every time they looked up, Microsoft had

00:26:36.759 --> 00:26:39.460
eaten another 5 % of the market. So they're cornered.

00:26:39.460 --> 00:26:41.140
They're bleeding money. They're losing market

00:26:41.140 --> 00:26:43.880
share every day. And they decide to do something

00:26:43.880 --> 00:26:46.519
drastic, something that at the time seems like

00:26:46.519 --> 00:26:50.039
a desperate Hail Mary pass. January 1998. Netscape

00:26:50.039 --> 00:26:52.019
makes a shocking announcement. They are going

00:26:52.019 --> 00:26:54.059
to release the entire source code for their next

00:26:54.059 --> 00:26:57.299
browser. Communicator 5 .0 to the public for

00:26:57.299 --> 00:27:00.460
free. They went open source. They did. And they

00:27:00.460 --> 00:27:02.740
established the Mozilla organization to manage

00:27:02.740 --> 00:27:06.920
this new open source project. Now today, we're

00:27:06.920 --> 00:27:10.099
all used to open source. Linux, Android, basically

00:27:10.099 --> 00:27:14.819
the entire cloud runs on it. But in 1998, for

00:27:14.819 --> 00:27:17.880
a major commercial company to give away its crown

00:27:17.880 --> 00:27:20.640
jewels, its most valuable intellectual property,

00:27:20.839 --> 00:27:23.299
it was absolutely shocking. Was it a desperate

00:27:23.299 --> 00:27:27.019
move? Or was it some kind of brilliant 4D chess

00:27:27.019 --> 00:27:30.859
legacy play? I think it was likely both. Financially,

00:27:30.920 --> 00:27:32.640
it did not save the company. They still lost

00:27:32.640 --> 00:27:34.759
the browser war in the short term. But technologically,

00:27:34.960 --> 00:27:37.680
it saved the code. It ensured that the web didn't

00:27:37.680 --> 00:27:40.019
become a complete Microsoft monopoly for the

00:27:40.019 --> 00:27:42.430
next decade. But that transition to open source

00:27:42.430 --> 00:27:44.450
wasn't smooth, was it? I read about something

00:27:44.450 --> 00:27:47.329
called Gromit. Ah, Gromit. That was the internal

00:27:47.329 --> 00:27:49.569
code name for the Communicator 5 .0 codebase.

00:27:49.670 --> 00:27:51.490
When they finally released all that code to the

00:27:51.490 --> 00:27:53.829
public, the open source community took one look

00:27:53.829 --> 00:27:55.930
at it and basically recoiled in horror. It was

00:27:55.930 --> 00:27:58.789
that bad. It was a mess. It was what programmers

00:27:58.789 --> 00:28:02.140
call spaghetti code. Years of rushing features

00:28:02.140 --> 00:28:05.079
out the door, patching bugs on the fly, working

00:28:05.079 --> 00:28:09.039
under intense crunch. It had made the code incredibly

00:28:09.039 --> 00:28:12.859
complex and unmanageable. It was very, very difficult

00:28:12.859 --> 00:28:15.299
for outside developers to understand it, let

00:28:15.299 --> 00:28:17.140
alone contribute to it. So they couldn't just

00:28:17.140 --> 00:28:20.099
patch it up and keep going? No. The newly formed

00:28:20.099 --> 00:28:22.619
Mozilla organization made an incredibly controversial

00:28:22.619 --> 00:28:25.759
and brave decision. They decided to scrap it.

00:28:26.119 --> 00:28:27.740
The whole thing. They threw it all away. They

00:28:27.740 --> 00:28:29.819
decided to rewrite the browser's layout engine

00:28:29.819 --> 00:28:32.859
from scratch. Rewriting from scratch. In software

00:28:32.859 --> 00:28:34.740
engineering, isn't that usually considered a

00:28:34.740 --> 00:28:36.839
cardinal sin? The one thing you should never

00:28:36.839 --> 00:28:40.220
do. It is. There's a famous essay by Joel Spolsky

00:28:40.220 --> 00:28:42.579
about this very topic. When you rewrite from

00:28:42.579 --> 00:28:45.019
scratch, you throw away years and years of accumulated

00:28:45.019 --> 00:28:47.640
knowledge and bug fixes. You go dark for years

00:28:47.640 --> 00:28:49.500
while you rebuild. And that's exactly what happened.

00:28:49.660 --> 00:28:52.619
And while they were in the dark rewriting, Microsoft

00:28:52.619 --> 00:28:56.000
was just winning. Completely. Netscape 6, the

00:28:56.000 --> 00:28:58.660
first browser based on the new code, was delayed

00:28:58.660 --> 00:29:01.859
massively. Internet Explorer cemented its 90

00:29:01.859 --> 00:29:03.900
plus percent market dominance during that long

00:29:03.900 --> 00:29:08.519
silence. But that rewrite produced a brand new

00:29:08.519 --> 00:29:11.700
modern rendering engine called Gecko. And Gecko

00:29:11.700 --> 00:29:13.980
is important. Gecko is incredibly important.

00:29:14.200 --> 00:29:16.500
It eventually powered the later versions of the

00:29:16.500 --> 00:29:19.220
Netscape browser. But more importantly, it became

00:29:19.220 --> 00:29:21.680
the foundation of a brand new lightweight browser

00:29:21.680 --> 00:29:24.539
that the Mozilla project started. That browser

00:29:24.539 --> 00:29:27.700
was called Firefox. So Firefox is the phoenix

00:29:27.700 --> 00:29:30.259
that rose directly from the ashes of that decision

00:29:30.259 --> 00:29:33.019
to rewrite. Exactly. If they hadn't made that

00:29:33.019 --> 00:29:35.160
painful choice to burn the old code and build

00:29:35.160 --> 00:29:37.339
Gecko from the ground up, we wouldn't have had

00:29:37.339 --> 00:29:40.059
Firefox. And if we didn't have Firefox to challenge

00:29:40.059 --> 00:29:42.460
IE's dominance in the mid -2000s, we probably

00:29:42.460 --> 00:29:44.460
wouldn't have had Google Chrome, which was sparked

00:29:44.460 --> 00:29:46.680
by that renewed competition. We would have likely

00:29:46.680 --> 00:29:48.799
been stuck in a world using a descendant of Internet

00:29:48.799 --> 00:29:51.680
Explorer 6. That is a genuinely terrifying thought.

00:29:53.319 --> 00:29:55.559
are struggling with this massive rewrite, the

00:29:55.559 --> 00:29:57.380
business guys are looking for an exit strategy.

00:29:57.619 --> 00:30:00.500
And they found a big one. The AOL era. November

00:30:00.500 --> 00:30:03.859
1998. America Online announces they are buying

00:30:03.859 --> 00:30:08.420
Netscape. For $4 .2 billion in a stock swap.

00:30:08.799 --> 00:30:11.619
But by the time the deal actually closed in March

00:30:11.619 --> 00:30:15.609
of 1999. The value of AOL's stock had ballooned

00:30:15.609 --> 00:30:17.930
so much in the dot -com bubble that the deal

00:30:17.930 --> 00:30:21.289
was worth $10 billion. $10 billion. That is a

00:30:21.289 --> 00:30:24.430
massive exit for a company that was, by all accounts,

00:30:24.589 --> 00:30:27.130
losing the war badly. It was a golden parachute

00:30:27.130 --> 00:30:29.849
for the investors and the founders. But for the

00:30:29.849 --> 00:30:32.329
company culture, for the engineers, it was an

00:30:32.329 --> 00:30:34.789
absolute disaster. Talk to me about that culture

00:30:34.789 --> 00:30:37.630
clash. It seems obvious in retrospect. You have

00:30:37.630 --> 00:30:40.170
Netscape? The heart of Silicon Valley, engineering

00:30:40.170 --> 00:30:42.750
driven, obsessed with open standards, with the

00:30:42.750 --> 00:30:45.329
motto, information wants to be free. Right. And

00:30:45.329 --> 00:30:48.089
you have AOL East Coast, marketing driven, famous

00:30:48.089 --> 00:30:50.549
for its walled garden approach. Right. AOL was

00:30:50.549 --> 00:30:52.410
the place where you stayed inside the AOL software.

00:30:52.569 --> 00:30:54.539
They didn't want you to leave. Netscape was the

00:30:54.539 --> 00:30:57.099
tool for exploring the open web. It was oil and

00:30:57.099 --> 00:30:58.819
water. Yeah. They were philosophically opposed.

00:30:59.339 --> 00:31:01.339
Critics at the time, like Jamie Zawinski, one

00:31:01.339 --> 00:31:03.599
of the famous early Netscape developers, were

00:31:03.599 --> 00:31:05.720
very, very vocal that this would never work.

00:31:05.839 --> 00:31:07.960
He quit, didn't he? He resigned very publicly

00:31:07.960 --> 00:31:10.480
shortly after the acquisition was finalized.

00:31:10.559 --> 00:31:13.500
He saw the writing on the wall. He knew the AOL

00:31:13.500 --> 00:31:15.740
bureaucracy would crush the Netscape engineering

00:31:15.740 --> 00:31:18.380
culture. But there was this weird interim period

00:31:18.380 --> 00:31:22.460
called the Sun -Netscape Alliance. iPlanet. What

00:31:22.460 --> 00:31:24.339
was that? Yeah, this is a forgotten chapter.

00:31:24.559 --> 00:31:28.180
For a brief period, Sun Microsystems and AOL

00:31:28.180 --> 00:31:31.000
collaborated on the server software side of the

00:31:31.000 --> 00:31:33.740
business. They rebranded all the Netscape Enterprise

00:31:33.740 --> 00:31:37.440
server software as iPlanet. I remember seeing

00:31:37.440 --> 00:31:39.960
iPlanet logos on servers back in the day and

00:31:39.960 --> 00:31:41.839
never knowing what it was. That's what it was.

00:31:41.859 --> 00:31:43.920
They focused on enterprise servers, e -commerce

00:31:43.920 --> 00:31:46.619
platforms. Eventually, the alliance fell apart

00:31:46.619 --> 00:31:49.380
and iPlanet became a division of Sun Microsystems.

00:31:49.849 --> 00:31:53.089
And later, when Oracle bought Sun in 2010, they

00:31:53.089 --> 00:31:55.170
kept selling some of those applications. So in

00:31:55.170 --> 00:31:57.630
a weird roundabout way, some of the original

00:31:57.630 --> 00:32:00.089
Netscape server code is probably still running

00:32:00.089 --> 00:32:03.089
deep inside some Oracle enterprise systems somewhere

00:32:03.089 --> 00:32:05.309
in the world today. The code that just never

00:32:05.309 --> 00:32:07.930
dies. It's incredible. But a company itself?

00:32:08.369 --> 00:32:13.730
The end was coming. July 2003. Time Warner, who

00:32:13.730 --> 00:32:16.509
by then owned AOL after that disastrous merger,

00:32:16.750 --> 00:32:20.130
pulled the plug. They officially disbanded the

00:32:20.130 --> 00:32:22.650
Netscape division. Laid off all the remaining

00:32:22.650 --> 00:32:24.809
programmer? Laid them off. They took the big

00:32:24.809 --> 00:32:27.410
Netscape logo off the building in Mountain View.

00:32:27.549 --> 00:32:29.970
That's such a sad image, taking the sign down.

00:32:30.130 --> 00:32:32.789
It really is the symbolic end. But before they

00:32:32.789 --> 00:32:35.089
turned off the lights for good, they did one

00:32:35.089 --> 00:32:37.990
last crucial thing. They formally established

00:32:37.990 --> 00:32:40.789
the Mozilla Foundation as an independent nonprofit.

00:32:41.819 --> 00:32:43.980
And gave them some seed money. They gave them

00:32:43.980 --> 00:32:46.680
about $2 million in startup funding and spun

00:32:46.680 --> 00:32:48.519
them off completely to ensure their independence

00:32:48.519 --> 00:32:50.960
from AOL's corporate influence. That was the

00:32:50.960 --> 00:32:52.720
lifeboat. That was the lifeboat that allowed

00:32:52.720 --> 00:32:55.039
Firefox to survive the shipwreck of the parent

00:32:55.039 --> 00:32:57.420
company. So 2003, the company is effectively

00:32:57.420 --> 00:33:00.660
disbanded. The employees are gone. But the brand,

00:33:00.819 --> 00:33:04.019
the brand just wouldn't die. It entered what

00:33:04.019 --> 00:33:06.359
I've been calling the zombie years. From 2004

00:33:06.359 --> 00:33:09.140
all the way to 2025. That's a long time to be

00:33:09.140 --> 00:33:11.490
a zombie. Let's briefly touch on this because

00:33:11.490 --> 00:33:14.130
it gets really weird. AOL kept trying to release

00:33:14.130 --> 00:33:16.869
new browsers called Netscape. They did. There

00:33:16.869 --> 00:33:19.549
was Netscape 8, which was released between 2005

00:33:19.549 --> 00:33:23.009
and 2007. And this one was just bizarre. It wasn't

00:33:23.009 --> 00:33:25.289
even developed in -house by AOL. They outsourced

00:33:25.289 --> 00:33:27.369
it. They outsourced it to a small company called

00:33:27.369 --> 00:33:30.829
Mercurial Communications. And it had this dual

00:33:30.829 --> 00:33:32.690
engine feature you mentioned. Okay, that sounds

00:33:32.690 --> 00:33:35.509
chaotic. What does that mean? It means it included

00:33:35.509 --> 00:33:38.099
both... The Gecko rendering engine from Firefox

00:33:38.099 --> 00:33:40.819
and the Trident rendering engine from Internet

00:33:40.819 --> 00:33:43.920
Explorer inside the same browser. Why on earth

00:33:43.920 --> 00:33:46.380
would you do that? For compatibility. The web

00:33:46.380 --> 00:33:48.680
was so broken back then because so many corporate

00:33:48.680 --> 00:33:52.500
websites were built only to work in IE. So Netscape

00:33:52.500 --> 00:33:54.539
8 would try to automatically switch engines.

00:33:54.799 --> 00:33:56.859
If it detected a site was on a compatibility

00:33:56.859 --> 00:33:59.519
list, it would use the IE engine. If not, it

00:33:59.519 --> 00:34:02.269
would use the Firefox engine. That sounds incredibly

00:34:02.269 --> 00:34:04.809
dangerous from a security perspective. It was.

00:34:04.849 --> 00:34:07.349
It effectively exposed users to the security

00:34:07.349 --> 00:34:09.389
vulnerabilities of both browsers at the same

00:34:09.389 --> 00:34:12.070
time. And it led to this one specific failure

00:34:12.070 --> 00:34:15.909
that is just legendary in how bad it was. Netscape

00:34:15.909 --> 00:34:18.130
8 actually broke Internet Explorer's ability

00:34:18.130 --> 00:34:21.110
to open XML files. How did it do that? Simply

00:34:21.110 --> 00:34:23.849
by opening the Netscape browser once. It would

00:34:23.849 --> 00:34:26.880
damage a global Windows registry key. So even

00:34:26.880 --> 00:34:28.780
if you closed Netscape and went back to using

00:34:28.780 --> 00:34:32.159
regular IE, your XML files wouldn't open properly

00:34:32.159 --> 00:34:33.960
anymore. You had to manually go into the registry

00:34:33.960 --> 00:34:36.300
and fix it. Wow. Talk about a mosaic killer.

00:34:36.440 --> 00:34:38.579
It was killing the Windows registry. That's just

00:34:38.579 --> 00:34:41.000
sad. It was a total mess. So then they tried

00:34:41.000 --> 00:34:44.320
one last time with Netscape Navigator 9 in 2007.

00:34:44.780 --> 00:34:46.880
This one was built in -house, though. Yes. This

00:34:46.880 --> 00:34:49.429
one was developed by AOL. It was based on Firefox

00:34:49.429 --> 00:34:52.690
2. It had a retro green and gray interface. And

00:34:52.690 --> 00:34:55.369
it was actually a decent, solid browser. But

00:34:55.369 --> 00:34:57.250
it was just too little, too late. The world had

00:34:57.250 --> 00:34:59.650
moved on. Nobody cared anymore. And support for

00:34:59.650 --> 00:35:02.329
that was officially ended in 2008. March 1st,

00:35:02.329 --> 00:35:05.329
2008. AOL officially stopped all support and

00:35:05.329 --> 00:35:07.610
development. There were some Save Netscape petitions

00:35:07.610 --> 00:35:10.530
online from diehard fans, but it was over. Asa

00:35:10.530 --> 00:35:13.030
Dotzler, a prominent Firefox developer, famously

00:35:13.030 --> 00:35:16.150
wrote a blog post titled, Good Riddance. Ouch.

00:35:16.760 --> 00:35:19.320
Why so harsh? His argument was that the Netscape

00:35:19.320 --> 00:35:21.719
brand had become a distraction. It was a ghost.

00:35:22.320 --> 00:35:24.679
He wanted people to stop clinging to the memory

00:35:24.679 --> 00:35:27.159
and move on to the living air of that legacy,

00:35:27.360 --> 00:35:29.940
which was Firefox. But AOL still wasn't done

00:35:29.940 --> 00:35:32.539
with the corpse yet. They tried to turn Netscape

00:35:32.539 --> 00:35:35.559
.com, the website, into a social news site. Propeller

00:35:35.559 --> 00:35:38.599
.com. Oh, right. I vaguely remember Propeller.

00:35:38.639 --> 00:35:42.179
In 2006, they rebranded the Netscape .com portal

00:35:42.179 --> 00:35:45.409
as a big clone. Users could submit stories and

00:35:45.409 --> 00:35:47.730
vote them up or down. Digg was huge back then.

00:35:47.849 --> 00:35:50.469
It was. But the Netscape brand didn't mean social

00:35:50.469 --> 00:35:53.210
news to anyone. It meant browser. The traffic

00:35:53.210 --> 00:35:56.550
to the site dropped 55 % almost overnight. They

00:35:56.550 --> 00:35:58.510
eventually rebranded it fully to just Propeller

00:35:58.510 --> 00:36:01.230
and then quietly shut it down in 2010. Which

00:36:01.230 --> 00:36:03.989
leads us to the final shambling survivor, the

00:36:03.989 --> 00:36:06.989
thing that finally died in November 2025. The

00:36:06.989 --> 00:36:10.130
ISP. The discount dial -up ISP. For $9 .95 a

00:36:10.130 --> 00:36:12.849
month. Kept alive by AOL and then by the various

00:36:12.849 --> 00:36:15.489
companies that bought AOL, like Verizon and Yahoo,

00:36:15.710 --> 00:36:18.550
it just sat there, a line item on a balance sheet,

00:36:18.630 --> 00:36:21.110
collecting auto payments from people who probably

00:36:21.110 --> 00:36:23.369
forgot they even had it or who lived in rural

00:36:23.369 --> 00:36:26.170
areas where dial -up was still the only option.

00:36:26.559 --> 00:36:28.559
And they even had a special browser for it, too,

00:36:28.679 --> 00:36:30.840
right? Yeah, a custom Chromium -based browser

00:36:30.840 --> 00:36:33.800
developed by a UK security firm called CenturyBay.

00:36:34.139 --> 00:36:36.619
It was just a skinned version of Chrome designed

00:36:36.619 --> 00:36:38.900
to keep the service limping along. It had absolutely

00:36:38.900 --> 00:36:40.980
nothing to do with the original Netscape code.

00:36:41.179 --> 00:36:46.079
Until November 30, 2025. The final, final death.

00:36:46.340 --> 00:36:48.559
The plug was finally pulled. So we've tracked

00:36:48.559 --> 00:36:51.489
this entire journey. From the wild Nintendo pitch

00:36:51.489 --> 00:36:54.170
to the rocket ship IPO to the brutal browser

00:36:54.170 --> 00:36:56.769
wars, the open source pivot, the long zombie

00:36:56.769 --> 00:37:00.269
years, and finally, the quiet death of a dial

00:37:00.269 --> 00:37:03.730
-up service. When we synthesize this entire legacy,

00:37:04.030 --> 00:37:07.030
what do we see? I see a complete duality. If

00:37:07.030 --> 00:37:08.909
you look at it strictly as a business, on a P

00:37:08.909 --> 00:37:11.570
&amp;L sheet, it's a failure. It got crushed by Microsoft

00:37:11.570 --> 00:37:13.730
and then completely mismanaged by AOL. Can't

00:37:13.730 --> 00:37:15.610
argue with that. But if you look at the world

00:37:15.610 --> 00:37:18.070
we live in today, it's one of the greatest technological

00:37:18.070 --> 00:37:20.630
triumphs in history. Let's break down the key

00:37:20.630 --> 00:37:22.829
takeaways then. What are the pillars of this

00:37:22.829 --> 00:37:25.170
legacy that people should remember? Number one

00:37:25.170 --> 00:37:27.289
is the infrastructure. I can't stress this enough.

00:37:27.530 --> 00:37:30.690
The web is built on a foundation of SSL, cookies,

00:37:30.849 --> 00:37:33.789
and JavaScript. Netscape gave us those tools.

00:37:34.050 --> 00:37:36.590
They didn't just build a popular car. They built

00:37:36.590 --> 00:37:38.610
the roads, the traffic lights, and the security

00:37:38.610 --> 00:37:41.630
system for the entire digital city. Number two

00:37:41.630 --> 00:37:44.449
would be the business model. The model. The Netscape

00:37:44.449 --> 00:37:47.050
moment. They defined what a modern tech startup

00:37:47.050 --> 00:37:50.099
looks like. Get big fast, burn cash to grow,

00:37:50.280 --> 00:37:53.119
go public on hype, and try to change the world.

00:37:53.260 --> 00:37:55.699
They wrote the playbook for the entire dot -com

00:37:55.699 --> 00:37:58.579
era, for better and for worse. And number three,

00:37:58.659 --> 00:38:01.019
which might be the most important, the open web.

00:38:01.280 --> 00:38:03.780
This is the most critical one, I think. If they

00:38:03.780 --> 00:38:06.300
hadn't made that desperate, crazy move to create

00:38:06.300 --> 00:38:09.579
Mozilla in 1998, if they hadn't released that

00:38:09.579 --> 00:38:13.119
code into the wild, we might still be living

00:38:13.119 --> 00:38:16.019
in a browser monoculture where one single company

00:38:16.019 --> 00:38:18.800
owns the doorway to the internet. That is a chilling

00:38:18.800 --> 00:38:21.800
thought. In a way, Netscape died so that the

00:38:21.800 --> 00:38:24.280
web could remain open and competitive. In a way,

00:38:24.280 --> 00:38:28.360
yes. They took the hit from Microsoft, and their

00:38:28.360 --> 00:38:31.500
death created the opening for Firefox, which

00:38:31.500 --> 00:38:34.179
in turn created the opening for Chrome. They

00:38:34.179 --> 00:38:35.960
broke the monopoly by sacrificing themselves.

00:38:36.590 --> 00:38:38.610
I want to leave our listeners with a final provocative

00:38:38.610 --> 00:38:40.590
thought. Let's go all the way back to that Nintendo

00:38:40.590 --> 00:38:43.230
pitch at the very beginning. Okay. If that had

00:38:43.230 --> 00:38:45.590
worked, if Netscape had become an online gaming

00:38:45.590 --> 00:38:49.110
network for the Nintendo 64, it's possible the

00:38:49.110 --> 00:38:50.929
World Wide Web would have remained an obscure

00:38:50.929 --> 00:38:53.349
academic tool for physicists for another five

00:38:53.349 --> 00:38:55.730
or even ten years. It's very possible, yeah.

00:38:55.889 --> 00:38:58.710
So my question is this. Did the commercial pressure,

00:38:58.969 --> 00:39:01.309
the sheer aggression of Netscape trying to kill

00:39:01.309 --> 00:39:04.030
Mosaic and dominate a market, did that force

00:39:04.030 --> 00:39:06.130
the world to accelerate into the digital age

00:39:06.130 --> 00:39:09.110
before it was really ready? Did Netscape inadvertently

00:39:09.110 --> 00:39:11.750
cause both the dot -com bubble and the modern

00:39:11.750 --> 00:39:13.909
ubiquity of the internet just by being so impatient?

00:39:14.250 --> 00:39:17.280
That is a fascinating question to ponder. They

00:39:17.280 --> 00:39:20.340
absolutely forced Microsoft to wake up and take

00:39:20.340 --> 00:39:23.239
the Internet seriously. They forced the telecom

00:39:23.239 --> 00:39:25.840
companies to start building out better infrastructure

00:39:25.840 --> 00:39:28.000
because suddenly millions of people wanted to

00:39:28.000 --> 00:39:30.900
get online. They forced Wall Street and the entire

00:39:30.900 --> 00:39:33.380
business world to pay attention. Without that

00:39:33.380 --> 00:39:36.519
aggressive hyper -commercial push, the 21st century

00:39:36.519 --> 00:39:38.889
might look very different. Maybe a little slower,

00:39:39.010 --> 00:39:41.789
maybe a little safer, but certainly different.

00:39:42.010 --> 00:39:44.329
It's something to think about. The next time

00:39:44.329 --> 00:39:46.849
you're browsing and you look up at your URL bar,

00:39:47.050 --> 00:39:49.789
look for that little lock icon. When that annoying

00:39:49.789 --> 00:39:52.449
banner pops up, look for the words, except cookies.

00:39:52.829 --> 00:39:55.449
Those are the ghosts of Netscape still haunting

00:39:55.449 --> 00:39:58.170
your browser every single day. They are indeed.

00:39:58.449 --> 00:40:00.829
Still with us. Thanks for diving deep with us

00:40:00.829 --> 00:40:02.530
today. We'll catch you on the next one. Goodbye.
