WEBVTT

00:00:00.000 --> 00:00:02.620
Welcome back to the Deep Dive. Today we're doing

00:00:02.620 --> 00:00:04.719
something a little bit different. We are, yeah.

00:00:04.960 --> 00:00:07.620
Usually we look at a specific technology, maybe

00:00:07.620 --> 00:00:11.140
a philosophy or a recent trend. But today we

00:00:11.140 --> 00:00:13.699
are looking at what I can only describe as a

00:00:13.699 --> 00:00:16.600
national trauma. That is not an overstatement

00:00:16.600 --> 00:00:19.039
at all. We are unpacking the story of Sabina.

00:00:19.260 --> 00:00:21.519
And on the surface, sure, it's a story about

00:00:21.519 --> 00:00:25.039
an airline. It's about planes, routes, jet engines.

00:00:25.239 --> 00:00:28.199
Right. But when you actually peel back the layers

00:00:28.199 --> 00:00:30.300
of the research you've brought today, this isn't

00:00:30.300 --> 00:00:34.020
really about aviation, is it? It's about colonial

00:00:34.020 --> 00:00:38.200
ambition. It's about the brutal reality of geopolitics.

00:00:38.240 --> 00:00:40.600
And it's about one of the most spectacular corporate

00:00:40.600 --> 00:00:43.000
suicides in European history. It really is the

00:00:43.000 --> 00:00:45.299
rise and fall of a country's ego in a way. It

00:00:45.299 --> 00:00:47.759
is. You have this entity that operated for 78

00:00:47.759 --> 00:00:50.500
years. It was a symbol of Belgium. The flag carrier.

00:00:50.799 --> 00:00:53.119
Absolutely. It linked the tiny motherland to

00:00:53.119 --> 00:00:55.899
this massive colony in Africa. It survived World

00:00:55.899 --> 00:00:58.899
War II. It flew the first jets across the Atlantic.

00:00:59.100 --> 00:01:01.759
And then in 2001, it didn't just go bankrupt.

00:01:01.979 --> 00:01:04.680
It imploded. And I think for a lot of people,

00:01:04.739 --> 00:01:07.420
especially if you aren't Belgian, Sabina is just

00:01:07.420 --> 00:01:10.200
a name from the past, a logo you might remember

00:01:10.200 --> 00:01:12.000
seeing in an old movie or something. Or a bit

00:01:12.000 --> 00:01:15.239
of retro nostalgia. Exactly. But the scale of

00:01:15.239 --> 00:01:19.019
this collapse, it shook the aviation world. It

00:01:19.019 --> 00:01:21.920
left thousands jobless and essentially erased

00:01:21.920 --> 00:01:25.000
a national icon overnight. But to understand

00:01:25.000 --> 00:01:27.620
why the crash was so loud, we have to understand

00:01:27.620 --> 00:01:30.099
just how high they climbed. Well, let's start

00:01:30.099 --> 00:01:32.459
with the name itself, because Sabina sounds pleasant

00:01:32.459 --> 00:01:34.640
enough. It's got a nice ring to it. It does.

00:01:34.900 --> 00:01:37.920
But I was looking at the notes and it's an acronym

00:01:37.920 --> 00:01:41.840
and not a cute. marketing -friendly acronym either.

00:01:42.019 --> 00:01:45.200
No, it is extremely bureaucratic. It stands for

00:01:45.200 --> 00:01:48.959
Société Anonyme Belge d 'Exploitation de la Navigation

00:01:48.959 --> 00:01:51.700
Aérienne. Which translates to? The Belgian Corporation

00:01:51.700 --> 00:01:54.900
for the Exploitation of Aerial Navigation. Exploitation

00:01:54.900 --> 00:01:57.500
of Aerial Navigation. Yeah. It sounds like something

00:01:57.500 --> 00:01:59.959
a villain in a steampunk novel would run. It's

00:01:59.959 --> 00:02:02.519
very 1923, isn't it? It reflects the mindset

00:02:02.519 --> 00:02:04.900
of the time. I mean, the air wasn't just a place

00:02:04.900 --> 00:02:07.939
to travel through. It was a resource to be mastered,

00:02:08.039 --> 00:02:10.740
to be exploited. It was industrial. And you have

00:02:10.740 --> 00:02:14.319
to remember, in 1923, aviation was barely 20

00:02:14.319 --> 00:02:16.379
years old. The Wright brothers were still alive.

00:02:16.659 --> 00:02:21.099
So paint the picture for us. 1923, Belgium. Why

00:02:21.099 --> 00:02:24.460
does a country the size of a postage stamp, and

00:02:24.460 --> 00:02:26.280
no offense to Belgium, but you can drive across

00:02:26.280 --> 00:02:29.639
it in a couple of hours, why do they need a corporation

00:02:29.639 --> 00:02:32.300
for the exploitation of aerial navigation? That

00:02:32.300 --> 00:02:34.159
is the million dollar question. I mean, if you

00:02:34.159 --> 00:02:36.680
look at a map of Europe, a domestic airline for

00:02:36.680 --> 00:02:38.960
Belgium makes zero sense. You just take a train.

00:02:39.099 --> 00:02:41.960
You take a train. But Sabina wasn't created to

00:02:41.960 --> 00:02:45.340
fly Belgians from Brussels to Antwerp. It was

00:02:45.340 --> 00:02:47.180
created because of what was happening thousands

00:02:47.180 --> 00:02:50.020
of miles south. The Congo. Exactly. The Belgian

00:02:50.020 --> 00:02:52.719
Congo. The colony. You cannot separate the history

00:02:52.719 --> 00:02:54.900
of Sabina from the history of colonialism. The

00:02:54.900 --> 00:02:57.060
airline was arguably created for the colony.

00:02:57.240 --> 00:02:59.780
So before Sabina, there was an attempt, right?

00:02:59.939 --> 00:03:02.639
Sneda. Right. Sneda. National Syndicate for the

00:03:02.639 --> 00:03:04.979
Study of Aerial Transports. Another kitschy name.

00:03:05.120 --> 00:03:08.439
Oh, yeah. SNETA was the beta test. They spent

00:03:08.439 --> 00:03:10.719
a few years, you know, crashing planes and figuring

00:03:10.719 --> 00:03:13.379
out if this whole flying thing was commercially

00:03:13.379 --> 00:03:15.719
viable. And when they folded? When they folded,

00:03:15.740 --> 00:03:18.819
the Belgian government and some private investors,

00:03:19.039 --> 00:03:21.460
specifically the different families, said, OK,

00:03:21.620 --> 00:03:24.599
we need to make this permanent. But again, this

00:03:24.599 --> 00:03:26.939
wasn't just about prestige or having a cool new

00:03:26.939 --> 00:03:29.139
airline. There was a specific group of people

00:03:29.139 --> 00:03:32.159
demanding this. The colonists. There were Belgians

00:03:32.159 --> 00:03:34.639
living and working in the Congo who felt completely

00:03:34.639 --> 00:03:37.500
cut off. Right. They had briefly had a local

00:03:37.500 --> 00:03:40.939
air service called LRA, but it went bust. So

00:03:40.939 --> 00:03:42.819
you had this immense pressure from the colonial

00:03:42.819 --> 00:03:45.340
elite saying, we need a lifeline. We need to

00:03:45.340 --> 00:03:47.719
move mail, diamonds, gold, and people faster

00:03:47.719 --> 00:03:50.539
than a river barge. So Sabine is born in 1923.

00:03:51.050 --> 00:03:53.069
They do the obligatory first hop to London, I

00:03:53.069 --> 00:03:56.990
assume. Of course. July 1st, 1923, Brussels to

00:03:56.990 --> 00:04:00.270
London via Ostend. Then they add Rotterdam, Strasbourg,

00:04:00.469 --> 00:04:02.710
Hamburg. The usual suspects. The usual suspects,

00:04:02.870 --> 00:04:04.750
yeah. But these were sight shows. The mission,

00:04:04.889 --> 00:04:07.289
with a capital M, the absolute obsession of the

00:04:07.289 --> 00:04:10.150
company, was to link Brussels to Leopoldville,

00:04:10.189 --> 00:04:12.610
what is now Kinshasa. Okay, I want to pause here.

00:04:13.229 --> 00:04:16.449
Because today, Brussels to Kinshasa is what?

00:04:16.610 --> 00:04:19.519
Eight hours? Maybe nine? About eight hours on

00:04:19.519 --> 00:04:22.740
an Airbus A330. You watch two movies, eat a mediocre

00:04:22.740 --> 00:04:25.600
meal, and you're there. Right. In 1925, when

00:04:25.600 --> 00:04:27.480
they decided to try this for the first time.

00:04:27.579 --> 00:04:30.199
Yeah. It wasn't eight hours. No, it was 51 days.

00:04:30.660 --> 00:04:34.399
51 days. Yes. Sorry, what? If I tell my boss,

00:04:34.540 --> 00:04:36.339
hey, I'm going on a business trip, I'll see you

00:04:36.339 --> 00:04:39.519
in two months, I'm getting fired. How is 51 days

00:04:39.519 --> 00:04:41.990
a success? Well, you have to look at the alternative.

00:04:42.189 --> 00:04:44.930
The alternative was a sea voyage that took weeks,

00:04:44.990 --> 00:04:47.550
followed by a river journey that took more weeks.

00:04:47.689 --> 00:04:50.189
Okay, fair enough. But the 51 days wasn't the

00:04:50.189 --> 00:04:53.370
flight time. It was the adventure time. This

00:04:53.370 --> 00:04:56.509
was Edmund Thiefrey, a World War I ace, along

00:04:56.509 --> 00:04:59.009
with a pilot named Leopold Roger and a mechanic,

00:04:59.290 --> 00:05:02.670
Joseph DeBricker. They took off in a Handley

00:05:02.670 --> 00:05:06.310
Page W -8. A biplane. A biplane made of wood

00:05:06.310 --> 00:05:08.550
and fabric. And they weren't just flying. They

00:05:08.550 --> 00:05:10.850
were battling the planet. They had mechanical

00:05:10.850 --> 00:05:13.649
failures constantly. They had to wait for parts

00:05:13.649 --> 00:05:16.050
to be shipped by train or by boat to wherever

00:05:16.050 --> 00:05:18.329
they were stuck. They got bogged down in mud.

00:05:18.750 --> 00:05:21.250
They navigated by looking at rivers and hoping

00:05:21.250 --> 00:05:23.629
the map was right. It sounds less like an airline

00:05:23.629 --> 00:05:25.930
route and more like the Lewis and Clark expedition.

00:05:26.029 --> 00:05:28.269
That's a great analogy. That's exactly what it

00:05:28.269 --> 00:05:31.300
was. When they finally landed in Leopoldville,

00:05:31.360 --> 00:05:33.699
they were national heroes. But to your point,

00:05:33.740 --> 00:05:35.879
no, you couldn't run a scheduled service taking

00:05:35.879 --> 00:05:38.759
51 days. So it was a proof of concept. It proved

00:05:38.759 --> 00:05:41.060
it was physically possible. So how do you turn

00:05:41.060 --> 00:05:44.019
that stunt into a business? You build. And this

00:05:44.019 --> 00:05:45.939
is the part of the story that often gets glazed

00:05:45.939 --> 00:05:49.500
over. The African imperative. Between 1923 and

00:05:49.500 --> 00:05:53.560
1926, Sabina oversaw a massive construction program

00:05:53.560 --> 00:05:57.319
in the Congo. They cleared jungle to build aerodromes.

00:05:57.459 --> 00:05:59.870
And when you say they cleared jungle, I'm picturing

00:05:59.870 --> 00:06:02.250
something pretty grim. I mean, you have to assume

00:06:02.250 --> 00:06:05.329
they used forced labor or at least very low paid

00:06:05.329 --> 00:06:08.389
colonial labor to hack runways out of the dense

00:06:08.389 --> 00:06:11.990
forest. This was brutal, dangerous work. They

00:06:11.990 --> 00:06:14.670
built a network connecting Boma, Leopoldville

00:06:14.670 --> 00:06:18.850
and Elizabethville. That's a 2288 kilometer route

00:06:18.850 --> 00:06:21.269
over territory that if you crash, you are likely

00:06:21.269 --> 00:06:23.829
never coming out of. So for a while, Sabina is

00:06:23.829 --> 00:06:26.509
essentially. Two different airlines. Precisely.

00:06:26.509 --> 00:06:28.970
You have the European division flying dignitaries

00:06:28.970 --> 00:06:31.769
to London for tea. Very civilized. And then you

00:06:31.769 --> 00:06:34.449
have the African division where planes were shipped

00:06:34.449 --> 00:06:37.649
in crates by sea, assembled at the docks in Boma,

00:06:37.829 --> 00:06:40.529
and then flown over the jungle. And the two networks

00:06:40.529 --> 00:06:42.470
didn't even connect. They didn't touch for years.

00:06:42.589 --> 00:06:44.850
It's like having a subway system in New York

00:06:44.850 --> 00:06:46.649
and a bus system in Hong Kong and calling it

00:06:46.649 --> 00:06:48.870
the same transit authority. That is wild. Until

00:06:48.870 --> 00:06:52.029
1935. That's the golden spike moment. The technology

00:06:52.029 --> 00:06:54.430
finally caught up. They introduced the Fokker

00:06:54.430 --> 00:06:58.129
F7. The trimotor. The famous trimotor. It could

00:06:58.129 --> 00:07:01.569
fly relatively long distances reliably. So they

00:07:01.569 --> 00:07:04.069
launched the first regular scheduled passenger

00:07:04.069 --> 00:07:06.709
service between Brussels and the Congo. And what

00:07:06.709 --> 00:07:08.990
was the travel time now? We're down from 51 days?

00:07:09.370 --> 00:07:12.430
Five and a half days. Okay. It's a quantum leap.

00:07:12.610 --> 00:07:14.629
I mean, it's a game changer. And then just a

00:07:14.629 --> 00:07:18.310
year later in 1936, they get the Savoia Marchetti

00:07:18.310 --> 00:07:22.649
SM .73. Italian planes. Yeah. Fast Italian planes.

00:07:23.149 --> 00:07:25.470
Basically converted bombers. And they cut the

00:07:25.470 --> 00:07:28.370
trip down to four days. Four days. I'm just trying

00:07:28.370 --> 00:07:29.949
to imagine the passenger experience. You're in

00:07:29.949 --> 00:07:33.410
a noisy, unpressurized metal tube for four days.

00:07:33.529 --> 00:07:35.850
It was an endurance sport. It really was. You

00:07:35.850 --> 00:07:38.470
flew during the day. You landed at these colonial

00:07:38.470 --> 00:07:41.689
outposts at night to sleep in hotels, often Sabina

00:07:41.689 --> 00:07:43.750
-owned hotels, by the way. Of course. Vertical

00:07:43.750 --> 00:07:46.389
integration. Exactly. You'd shower, have a gin

00:07:46.389 --> 00:07:48.149
and tonic, sleep under a mosquito net, and then

00:07:48.149 --> 00:07:50.629
get back in the plane at dawn. It was exclusive.

00:07:50.829 --> 00:07:53.790
It was expensive. And it was exhausting. But

00:07:53.790 --> 00:07:55.750
it worked. They were the umbilical cord of the

00:07:55.750 --> 00:07:58.910
empire. They were. By the late 1930s, Sabina

00:07:58.910 --> 00:08:00.750
was one of the most important airlines in the

00:08:00.750 --> 00:08:02.949
world purely because of its route length. But

00:08:02.949 --> 00:08:05.889
then, obviously, 1940 rolls around. And the Nazis

00:08:05.889 --> 00:08:08.389
invade Belgium. Game over for the European network.

00:08:08.569 --> 00:08:11.769
But, and this is key, the African network kept

00:08:11.769 --> 00:08:14.410
running. Oh, really? Yes. The planes in the Congo

00:08:14.410 --> 00:08:16.189
were used by the Allies. They kept the supply

00:08:16.189 --> 00:08:18.750
lines open. So while the company in Brussels

00:08:18.750 --> 00:08:21.750
was dormant under occupation, the heart of the

00:08:21.750 --> 00:08:24.189
airline was still beating in the tropics. So

00:08:24.189 --> 00:08:28.850
the war ends, 1945. Belgium is liberated. And

00:08:28.850 --> 00:08:31.149
aviation has changed completely. Completely.

00:08:31.569 --> 00:08:35.129
The war accelerated aviation technology by two

00:08:35.129 --> 00:08:38.250
decades. Suddenly you have concrete runways everywhere.

00:08:38.309 --> 00:08:41.350
You have radar. And most importantly, you have

00:08:41.350 --> 00:08:44.570
surplus American aircraft. The Douglas DC -4s

00:08:44.570 --> 00:08:47.429
and DC -3s. Thousands of them. Cheap, reliable

00:08:47.429 --> 00:08:50.850
and available. And Sabina grabs them. They rebrand.

00:08:50.990 --> 00:08:53.970
The name becomes Sabina Belgian World Airlines.

00:08:54.330 --> 00:08:56.350
They want everyone to know they are back and

00:08:56.350 --> 00:08:59.610
they are thinking big. And in June 1946, they

00:08:59.610 --> 00:09:01.409
launched their first route to New York City.

00:09:01.769 --> 00:09:04.409
Using the DC -4. Yep. Now, correct me if I'm

00:09:04.409 --> 00:09:06.929
wrong, the DC -4 is unpressurized. It is, very

00:09:06.929 --> 00:09:08.850
much so. So they are flying across the North

00:09:08.850 --> 00:09:11.409
Atlantic. For roughly 18 to 20 hours with a stop

00:09:11.409 --> 00:09:13.730
in Gander or Shannon. In an unpressurized tube.

00:09:13.929 --> 00:09:15.389
Which means they can't fly over the weather.

00:09:15.450 --> 00:09:17.750
If there's a storm at 10 ,000 feet, you are in

00:09:17.750 --> 00:09:20.429
the storm. Very. And if it's freezing outside,

00:09:20.710 --> 00:09:24.070
it's cold inside, it was loud, those piston engines

00:09:24.070 --> 00:09:26.870
are deafening compared to modern jets. But for

00:09:26.870 --> 00:09:28.610
the first time, you could buy a ticket in Brussels

00:09:28.610 --> 00:09:30.879
and wake up in New York the next day. It's the

00:09:30.879 --> 00:09:33.860
start of modern globalization, really. But I

00:09:33.860 --> 00:09:35.879
want to talk about the dangers here, because

00:09:35.879 --> 00:09:39.019
looking at the timeline, the 1950s for Sabina

00:09:39.019 --> 00:09:41.659
wasn't just about commercial growth. It was about

00:09:41.659 --> 00:09:44.580
dodging bullets, literally. But the Cold War.

00:09:44.700 --> 00:09:47.340
Yeah. You have to remember, geographically, flying

00:09:47.340 --> 00:09:49.799
from Western Europe to the Balkans or the Middle

00:09:49.799 --> 00:09:53.220
East meant skirting the Iron Curtain. Tell me

00:09:53.220 --> 00:09:55.720
about the 1954 incident, because this reads like

00:09:55.720 --> 00:09:57.860
something out of a Tom Clancy novel. It's incredible.

00:09:58.000 --> 00:10:02.120
June 3rd, 1954. A Sabina DC -3 is flying a cargo

00:10:02.120 --> 00:10:05.039
run from the UK to Yugoslavia. Okay. And it's

00:10:05.039 --> 00:10:07.179
carrying breeding pigs, of all things. Pigs?

00:10:07.399 --> 00:10:09.740
Pigs. High -value livestock. They're flying near

00:10:09.740 --> 00:10:12.200
the Yugoslav -Austrian border. Now, navigation

00:10:12.200 --> 00:10:14.720
back then wasn't GPS perfect. Maybe they drifted,

00:10:14.720 --> 00:10:17.620
maybe they didn't. But a Soviet MiG -15 fighter

00:10:17.620 --> 00:10:19.740
jet intercepts them. And usually an intercept

00:10:19.740 --> 00:10:21.620
means, tip your wings, follow me to the airport.

00:10:21.940 --> 00:10:24.620
Usually. But this pilot wasn't in the mood for

00:10:24.620 --> 00:10:28.149
chatting. The MiG opens fire with heavy cannons.

00:10:28.289 --> 00:10:31.629
On a cargo plane full of pigs. Yes, it just shreds

00:10:31.629 --> 00:10:34.450
the cockpit. The radio operator is killed instantly.

00:10:34.769 --> 00:10:36.769
Oh my god. The captain and the engineer are both

00:10:36.769 --> 00:10:39.870
wounded. The plane starts diving out of control.

00:10:40.250 --> 00:10:42.929
So who is flying the plane? The co -pilot, a

00:10:42.929 --> 00:10:45.370
guy named Douglas Wilson, and the wounded captain

00:10:45.370 --> 00:10:48.629
manage to regain some control. The hydraulics

00:10:48.629 --> 00:10:50.470
are shot out, the electricals are dead, they

00:10:50.470 --> 00:10:53.480
are bleeding, and somehow... They managed to

00:10:53.480 --> 00:10:56.200
crash land this thing in a field in Austria.

00:10:56.399 --> 00:10:59.360
That is insane. It was a massive diplomatic incident.

00:10:59.700 --> 00:11:02.220
But it showed that Sabina was operating on the

00:11:02.220 --> 00:11:04.580
jagged edge of the world. They weren't just a

00:11:04.580 --> 00:11:07.139
business. They were a flag carrier in a very,

00:11:07.159 --> 00:11:09.779
very dangerous time. And yet, amidst all this

00:11:09.779 --> 00:11:11.659
danger, they were being incredibly innovative.

00:11:11.940 --> 00:11:13.720
I was surprised to read about the helicopter

00:11:13.720 --> 00:11:16.220
network. Because when I think of airlines, I

00:11:16.220 --> 00:11:17.879
do not think of scheduled helicopter service.

00:11:18.019 --> 00:11:19.740
Oh, this is the coolest part of their history,

00:11:19.840 --> 00:11:22.440
I think. For the 1958 World Expo in Brussels,

00:11:22.720 --> 00:11:24.639
the one that gave us the Atomium Sabina decided

00:11:24.639 --> 00:11:26.779
they wanted to be the airline of the future.

00:11:27.159 --> 00:11:29.440
Right. A big marketing moment. Huge. So they

00:11:29.440 --> 00:11:32.779
bought a fleet of Sikorsky S -58 helicopters.

00:11:33.240 --> 00:11:34.899
These are the big ones with the piston engine

00:11:34.899 --> 00:11:37.340
in the nose. The ones you see in MRH. Exactly.

00:11:37.820 --> 00:11:41.320
Loud, rattling beasts. And they set up a scheduled

00:11:41.320 --> 00:11:43.240
network. You could fly from downtown Brussels

00:11:43.240 --> 00:11:47.419
to downtown Paris. Not the airports. The city

00:11:47.419 --> 00:11:49.340
centers. Wait, wait. So I could walk out of a

00:11:49.340 --> 00:11:51.360
meeting in Brussels, hop in a helicopter, and

00:11:51.360 --> 00:11:53.419
land near the Eiffel Tower. That was the idea,

00:11:53.480 --> 00:11:56.240
yes. They flew to the heliport at Issylum, Illinois.

00:11:56.460 --> 00:11:59.799
in Paris. They also flew to Antwerp, Rotterdam,

00:12:00.000 --> 00:12:03.059
Eindhoven, Duisburg. It was the only international

00:12:03.059 --> 00:12:05.919
helicopter airline network in the world. Why

00:12:05.919 --> 00:12:07.340
don't we have this now? That sounds amazing.

00:12:07.740 --> 00:12:10.080
It was amazing. It was also phenomenally expensive.

00:12:11.120 --> 00:12:13.000
Helicopters guzzle fuel. They carry very few

00:12:13.000 --> 00:12:15.860
people, maybe 12 passengers. And they are maintenance

00:12:15.860 --> 00:12:18.879
nightmares. Sabina lost money on every single

00:12:18.879 --> 00:12:21.440
flight. But as a marketing tool. It was genius.

00:12:21.539 --> 00:12:23.480
It made them look like the most advanced airline

00:12:23.480 --> 00:12:26.080
in Europe. Very Jetsons. It is very Jetsons.

00:12:26.159 --> 00:12:28.480
And it set them up perfectly for the actual jet

00:12:28.480 --> 00:12:32.220
age. Yeah. 1960, the Boeing 707 arrives. The

00:12:32.220 --> 00:12:34.360
plane that changed the world. It really did.

00:12:34.519 --> 00:12:37.360
And Sabina was the first airline in mainland

00:12:37.360 --> 00:12:40.580
Europe to fly a jet across the Atlantic. They

00:12:40.580 --> 00:12:43.759
beat Air France. They beat Lufthansa. They were

00:12:43.759 --> 00:12:46.360
incredibly proud of this. But the jet age has

00:12:46.360 --> 00:12:49.679
a dark side. As we know, speed kills. It does,

00:12:49.899 --> 00:12:51.740
and Sabina learned this in the most horrific

00:12:51.740 --> 00:12:55.820
way possible. February 15th, 1961, Sabina Flight

00:12:55.820 --> 00:12:59.159
548. This is the crash that everyone in the figure

00:12:59.159 --> 00:13:02.379
skating world knows. Yes. A brand new Boeing

00:13:02.379 --> 00:13:06.240
707 on approach to Brussels airport. For some

00:13:06.240 --> 00:13:08.039
reason, it doesn't go around. It circles and

00:13:08.039 --> 00:13:10.480
then suddenly it banks hard almost 90 degrees

00:13:10.480 --> 00:13:13.379
and slams into the ground in a field. And the

00:13:13.379 --> 00:13:15.740
passenger list. The passenger list was just devastating.

00:13:15.960 --> 00:13:18.240
It was the entire United States figure skating

00:13:18.240 --> 00:13:21.360
team. The coaches, the skaters, the family members.

00:13:21.500 --> 00:13:22.960
They were on their way to the world championships

00:13:22.960 --> 00:13:25.700
in Prague. Everyone on board. Everyone. 73 people

00:13:25.700 --> 00:13:27.690
on the plane. plus one person on the ground,

00:13:27.809 --> 00:13:30.250
everyone died. Did they ever find out why it

00:13:30.250 --> 00:13:32.809
happened? Not definitively. The investigation

00:13:32.809 --> 00:13:34.970
pointed towards a mechanical failure in the tail

00:13:34.970 --> 00:13:37.950
stabilizer, but it was never 100 % conclusive.

00:13:38.029 --> 00:13:40.730
But for Sabina, the timing was just awful. I

00:13:40.730 --> 00:13:43.149
could imagine. They had just launched this new

00:13:43.149 --> 00:13:46.230
era of speed and luxury, and suddenly they're

00:13:46.230 --> 00:13:48.429
the face of one of the worst aviation disasters

00:13:48.429 --> 00:13:50.789
of the decade. And this brings us to the pivotal

00:13:50.789 --> 00:13:54.690
moment. Because the year 1960 wasn't just about

00:13:54.690 --> 00:13:57.639
jets. It was about the very reason for Sabina's

00:13:57.639 --> 00:14:00.620
existence. Independence. The Congo becomes independent.

00:14:01.059 --> 00:14:05.139
June 30, 1960. The Belgian colony becomes the

00:14:05.139 --> 00:14:08.019
Democratic Republic of the Congo. And almost

00:14:08.019 --> 00:14:11.519
immediately, chaos erupts. The Congo crisis.

00:14:11.960 --> 00:14:14.700
And for Sabina, this isn't just a political headline.

00:14:14.840 --> 00:14:16.840
This is their entire business model collapsing.

00:14:16.860 --> 00:14:19.419
It's worse than that. It's an operational nightmare.

00:14:19.929 --> 00:14:22.309
The Belgian government commandeers the entire

00:14:22.309 --> 00:14:24.690
long -haul fleet. They stop selling tickets.

00:14:24.809 --> 00:14:27.149
They turn the airline into a refugee evacuation

00:14:27.149 --> 00:14:29.789
service. To get the Belgian nationals out. Yes.

00:14:30.009 --> 00:14:32.490
They airlifted something like 35 ,000 people

00:14:32.490 --> 00:14:34.409
in a matter of weeks. They were cramming people

00:14:34.409 --> 00:14:37.970
into the aisles of these new Boeing 707s. It

00:14:37.970 --> 00:14:40.409
was an incredible logistical feat. But commercially.

00:14:40.690 --> 00:14:42.269
Commercially, it destroyed them. Because once

00:14:42.269 --> 00:14:44.830
the airlift is over. Once it's over, the monopoly

00:14:44.830 --> 00:14:47.450
is gone. The new Congolese government creates

00:14:47.450 --> 00:14:51.049
its own airline, Air Congo. Sabina is allowed

00:14:51.049 --> 00:14:53.149
to help manage it, but they only get a 30 percent

00:14:53.149 --> 00:14:55.669
state. The African imperative that justified

00:14:55.669 --> 00:14:58.889
the airline size for 40 years just evaporated.

00:14:59.009 --> 00:15:01.049
So now you have a large airline with a large

00:15:01.049 --> 00:15:04.340
fleet. based in a small country with no massive

00:15:04.340 --> 00:15:07.179
lucrative colony to subsidize. Exactly. This

00:15:07.179 --> 00:15:09.039
is the beginning of what I would call the identity

00:15:09.039 --> 00:15:14.120
crisis era. From 1960 to 1990, Sabina is basically

00:15:14.120 --> 00:15:17.080
a zombie. It's walking, it's flying, but financially...

00:15:17.519 --> 00:15:19.220
It's dead. But the government kept it alive.

00:15:19.419 --> 00:15:21.299
Oh, constantly. The Belgian state pumped money

00:15:21.299 --> 00:15:23.279
into it year after year. Because you have to

00:15:23.279 --> 00:15:25.720
understand, a national airline in the 20th century

00:15:25.720 --> 00:15:27.879
was like a national flag. You couldn't just let

00:15:27.879 --> 00:15:30.620
it die. It was a matter of pride. So they modernized.

00:15:30.620 --> 00:15:33.259
They bought the Boeing 727s in the 60s. Beautiful

00:15:33.259 --> 00:15:35.779
planes. They had that distinctive bare metal

00:15:35.779 --> 00:15:38.080
rudder that looked so sleek. And then in the

00:15:38.080 --> 00:15:41.279
70s, they bought the jumbo jet. The 747. Two

00:15:41.279 --> 00:15:44.240
of them. And in a very Belgian, very cozy way,

00:15:44.399 --> 00:15:47.860
they named the first one Tante Agathe. Aunt Agathe.

00:15:48.019 --> 00:15:50.500
See, that's charming. I'm flying to New York

00:15:50.500 --> 00:15:53.399
on Aunt Agathe. Yeah. But... Does a country the

00:15:53.399 --> 00:15:56.379
size of Belgium really need a 747? Probably not.

00:15:56.519 --> 00:15:59.419
I mean, the 747 is a plane designed for massive

00:15:59.419 --> 00:16:03.100
volume, high capacity between huge hubs like

00:16:03.100 --> 00:16:05.679
London and New York. Sabina really struggled

00:16:05.679 --> 00:16:07.519
to fill it. So it was a status symbol. It was

00:16:07.519 --> 00:16:09.960
pure status. Look, we are a big boy airline.

00:16:10.080 --> 00:16:13.169
We have a jumbo. But the economics were brutal.

00:16:13.269 --> 00:16:15.830
The oil crises of the 70s hit them incredibly

00:16:15.830 --> 00:16:19.429
hard. So we get to the 1990s. The world is changing

00:16:19.429 --> 00:16:22.190
again. The European Union is getting serious

00:16:22.190 --> 00:16:26.190
about competition laws. And state aid becomes

00:16:26.190 --> 00:16:28.370
a dirty word. This is the turning point. The

00:16:28.370 --> 00:16:30.169
Belgian government can no longer just write a

00:16:30.169 --> 00:16:32.230
check every year to cover the losses. The EU

00:16:32.230 --> 00:16:35.029
says no more. Sabina has to stand on its own

00:16:35.029 --> 00:16:37.110
two feet. Sabina looks in the mirror and realizes.

00:16:37.759 --> 00:16:39.899
We're too small. They were in what consultants

00:16:39.899 --> 00:16:42.539
call the dead zone. They weren't a global giant

00:16:42.539 --> 00:16:45.320
like British Airways or Lufthansa. And they weren't

00:16:45.320 --> 00:16:47.860
a low -cost niche carrier like the emerging Ryanair.

00:16:47.960 --> 00:16:50.360
Stuck in the middle. A mid -sized, high -cost

00:16:50.360 --> 00:16:52.799
legacy carrier with a limited network. They needed

00:16:52.799 --> 00:16:55.559
a partner. Badly. It sounds like they were desperate

00:16:55.559 --> 00:16:57.860
for a date to the prom. They were swiping right

00:16:57.860 --> 00:17:00.779
on everyone. In the late 80s, they tried to merge

00:17:00.779 --> 00:17:03.360
with SAS Scandinavian Airlines. That actually

00:17:03.360 --> 00:17:05.859
made a lot of sense. Two similar -sized carriers

00:17:05.859 --> 00:17:09.039
combining forces. What happened? Politics. The

00:17:09.039 --> 00:17:11.740
deal got blocked by internal squabbling. Then

00:17:11.740 --> 00:17:15.099
British Airways and KLM bought stakes. That fell

00:17:15.099 --> 00:17:17.220
apart because of management disputes. So they're

00:17:17.220 --> 00:17:18.819
just getting passed around. They really are.

00:17:19.039 --> 00:17:22.859
Then Air France bought a stake in 1993. And that

00:17:22.859 --> 00:17:25.460
didn't last either. No. Air France had its own

00:17:25.460 --> 00:17:36.789
massive problems at the time. So by 1990... Swiss

00:17:36.789 --> 00:17:40.549
Air. That's what they called them. Yes. Swiss

00:17:40.549 --> 00:17:42.490
Air was considered the most stable, prestigious,

00:17:42.769 --> 00:17:45.190
financially sound airline in Europe. They were

00:17:45.190 --> 00:17:48.809
Swiss. Punctual, rich, efficient. So when Swiss

00:17:48.809 --> 00:17:52.009
Air says, we want to buy 49 % of Sabina and take

00:17:52.009 --> 00:17:54.470
over management, the Belgians must have thought,

00:17:54.509 --> 00:17:58.039
thank God, we are saved. They popped the champagne.

00:17:58.220 --> 00:18:00.119
They thought they had won the lottery. But what

00:18:00.119 --> 00:18:02.099
they didn't realize was that the flying bank

00:18:02.099 --> 00:18:05.059
was actually undergoing a midlife crisis of its

00:18:05.059 --> 00:18:07.380
own. Let's unpack this because this is where

00:18:07.380 --> 00:18:09.799
the business strategy gets really interesting

00:18:09.799 --> 00:18:12.980
and really disastrous. What was Swissair trying

00:18:12.980 --> 00:18:15.259
to do? They had a strategy called the Hunter

00:18:15.259 --> 00:18:19.160
Strategy. That's an ominous name. Very. So Swissair

00:18:19.160 --> 00:18:21.839
was not in the EU. Switzerland is neutral, right?

00:18:22.039 --> 00:18:24.359
So they were worried about being locked out of

00:18:24.359 --> 00:18:27.460
the newly deregulated European aviation market.

00:18:27.660 --> 00:18:29.859
Right. They needed access. They decided that

00:18:29.859 --> 00:18:31.940
since they couldn't just merge easily with an

00:18:31.940 --> 00:18:34.859
EU carrier, they would buy up smaller, struggling

00:18:34.859 --> 00:18:36.980
airlines to create their own alliance, a sort

00:18:36.980 --> 00:18:40.400
of empire by proxy. So they buy Sabina. Who else?

00:18:40.539 --> 00:18:43.519
They bought stakes in LTU in Germany, Air Liberté

00:18:43.519 --> 00:18:47.220
in France, Volar in Italy, LOT in Poland. Yeah.

00:18:47.240 --> 00:18:50.079
A whole collection. Wait, hold on. They are buying

00:18:50.079 --> 00:18:52.619
struggling airlines. Yes, that was the core of

00:18:52.619 --> 00:18:54.700
the strategy. That sounds like buying a house

00:18:54.700 --> 00:18:57.759
with a leaking roof, then buying a car with a

00:18:57.759 --> 00:18:59.900
blown engine and thinking, now I have a transportation

00:18:59.900 --> 00:19:02.519
empire. That is exactly what they did. It's one

00:19:02.519 --> 00:19:05.140
of the most infamous business strategies in aviation

00:19:05.140 --> 00:19:07.900
history. They were buying revenue, not profit.

00:19:08.140 --> 00:19:10.160
They thought they could fix these airlines with

00:19:10.160 --> 00:19:12.859
Swiss efficiency. And all they did was weigh

00:19:12.859 --> 00:19:15.400
themselves down with debt. Massive debt. And

00:19:15.400 --> 00:19:18.460
for Sabina, this meant what? It meant losing

00:19:18.460 --> 00:19:21.740
control. The Swiss management takes over. The

00:19:21.740 --> 00:19:24.460
Swiss management came in and they were... Let's

00:19:24.460 --> 00:19:26.759
just say arrogant. There was a massive culture

00:19:26.759 --> 00:19:28.839
clash. The Belgians felt like the Swiss looked

00:19:28.839 --> 00:19:31.019
down on them. But the real nail in the coffin

00:19:31.019 --> 00:19:33.900
was the fleet renewal. The 34 Airbuses. Right.

00:19:34.099 --> 00:19:36.960
Swiss Air forced Sabina to place a massive order

00:19:36.960 --> 00:19:40.759
for 34 brand new Airbus A320 family aircraft.

00:19:41.079 --> 00:19:43.119
But Sabina had no money. How could they afford

00:19:43.119 --> 00:19:45.319
that? Exactly. It was like forcing a minimum

00:19:45.319 --> 00:19:48.059
wage worker to lease a fleet of brand new Mercedes.

00:19:48.500 --> 00:19:50.579
It looked great on the tarmac, but the lease

00:19:50.579 --> 00:19:53.000
payments absolutely destroyed Sabina's balance

00:19:53.000 --> 00:19:55.750
sheet. The debt skyrocketed. So you have a fragile

00:19:55.750 --> 00:19:58.049
airline loaded with new debt managed by people

00:19:58.049 --> 00:20:00.990
who are overextending themselves across Europe.

00:20:01.250 --> 00:20:05.589
And then 2001. The perfect storm. Even before

00:20:05.589 --> 00:20:07.910
September 11th, the global economy was slowing

00:20:07.910 --> 00:20:10.289
down. The dot -com bubble had burst. Business

00:20:10.289 --> 00:20:13.450
travel was down. And then 9 -11 happens. Transatlantic

00:20:13.450 --> 00:20:15.970
travel basically stops overnight. For everyone.

00:20:16.150 --> 00:20:18.569
It drops to zero and then recovers very, very

00:20:18.569 --> 00:20:22.630
slowly. Sabina is hemorrhaging money. But here

00:20:22.630 --> 00:20:26.390
is the twist. The rich uncle, Swiss Air, they

00:20:26.390 --> 00:20:28.690
are broke too. The hunter's strategy failed.

00:20:29.430 --> 00:20:31.650
Catastrophically. The flying bank was insolvent.

00:20:31.670 --> 00:20:33.809
They had burned through all their cash reserves,

00:20:33.990 --> 00:20:36.029
propping up all these sick airlines they bought.

00:20:36.269 --> 00:20:38.009
So both the parent and the child are dying at

00:20:38.009 --> 00:20:41.670
the same time. Yes. But there was one last desperate

00:20:41.670 --> 00:20:45.009
attempt to save Sabina. The hotel agreement.

00:20:45.410 --> 00:20:47.690
This is legendary in Belgium, right? It is. July

00:20:47.690 --> 00:20:50.960
17, 2001. The Belgian prime minister at the time,

00:20:51.019 --> 00:20:53.039
Guy Verhofstadt, meets the boss of Swissair,

00:20:53.140 --> 00:20:56.160
Mario Corti, at a hotel in Brussels. Why a hotel?

00:20:56.380 --> 00:20:59.259
Neutral ground, secrecy, late -night high -stakes

00:20:59.259 --> 00:21:02.299
negotiations. The pressure was immense. Corti

00:21:02.299 --> 00:21:04.740
agrees to a rescue plan. Swissair signs a legally

00:21:04.740 --> 00:21:08.079
binding contract promising to inject 258 million

00:21:08.079 --> 00:21:11.319
euros into Sabina. That's the lifeline that keeps

00:21:11.319 --> 00:21:14.039
the lights on. It was the only hope. But as the

00:21:14.039 --> 00:21:17.160
weeks went by, the check didn't arrive. They

00:21:17.160 --> 00:21:19.700
ghosted them. Worse. Swissair filed for bankruptcy

00:21:19.700 --> 00:21:22.400
protection themselves in early October 2001.

00:21:22.799 --> 00:21:26.380
They grounded their entire own fleet. The world

00:21:26.380 --> 00:21:29.259
watched in shock as Swissair planes were stuck

00:21:29.259 --> 00:21:31.220
on tarmacs because they literally couldn't pay

00:21:31.220 --> 00:21:34.420
for fuel. And if Swissair is grounded, Sabina

00:21:34.420 --> 00:21:37.599
is finished. Sabina never got the money. On October

00:21:37.599 --> 00:21:40.400
3rd, Sabina filed for legal protection. And on

00:21:40.400 --> 00:21:43.420
November 7, 2001, the inevitable happened. The

00:21:43.420 --> 00:21:45.859
end. November 7 was the last day of operations.

00:21:46.380 --> 00:21:48.460
I want to zoom in on that day because it's just

00:21:48.460 --> 00:21:51.119
incredibly emotional. You have pilots and cabin

00:21:51.119 --> 00:21:53.220
crews flying planes knowing they are unemployed

00:21:53.220 --> 00:21:55.319
the moment they land. There's a specific flight

00:21:55.319 --> 00:21:58.099
rate. Very last one, flight 690. Yes. An Airbus

00:21:58.099 --> 00:22:03.119
A340 registration OOSCZ. It was coming from Abidjan

00:22:03.119 --> 00:22:05.970
and Kutunu. An African route. It's fitting, isn't

00:22:05.970 --> 00:22:07.950
it? It started with Africa. It ended with Africa.

00:22:08.109 --> 00:22:10.069
It landed in Brussels in the morning. The pilots

00:22:10.069 --> 00:22:12.089
waved the Belgian flag from the cockpit window.

00:22:12.210 --> 00:22:13.890
The ground staff were all there just crying.

00:22:14.130 --> 00:22:16.529
It wasn't just a company closing. It was a divorce,

00:22:16.690 --> 00:22:19.430
a death in the family. How many people lost their

00:22:19.430 --> 00:22:23.069
jobs? Directly, about 12 ,000. Indirectly, probably

00:22:23.069 --> 00:22:26.839
double that. Catering companies, logistics, maintenance

00:22:26.839 --> 00:22:29.819
firms. It was a social massacre for the region

00:22:29.819 --> 00:22:32.000
around the airport. And the anger directed at

00:22:32.000 --> 00:22:33.880
the Swiss must have been nuclear. Oh, it was.

00:22:33.980 --> 00:22:37.119
The Belgian government sued. There were criminal

00:22:37.119 --> 00:22:39.680
investigations that went on for years. And this

00:22:39.680 --> 00:22:42.240
is where the story gets a little bit noir. The

00:22:42.240 --> 00:22:45.220
Bermuda connection. Yeah. In the aftermath, investigators

00:22:45.220 --> 00:22:47.640
started looking at the books and years later,

00:22:47.779 --> 00:22:50.099
reports came out allegations that during the

00:22:50.099 --> 00:22:53.359
1990s, certain sums of money were being funneled

00:22:53.359 --> 00:22:56.380
to a Sabina affiliate in Bermuda. A tax haven.

00:22:56.500 --> 00:22:59.000
The classic tax haven. The allegation was that

00:22:59.000 --> 00:23:01.259
these were illicit payments to board members.

00:23:01.319 --> 00:23:04.380
As kickbacks. The theory, and I have to stress

00:23:04.380 --> 00:23:07.220
this is a contested theory, is that some people

00:23:07.220 --> 00:23:09.119
at the top were being paid off to look the other

00:23:09.119 --> 00:23:11.299
way while the airline was being exploited or

00:23:11.299 --> 00:23:13.599
stripped of its assets. Corporate looting. Exactly.

00:23:14.160 --> 00:23:17.079
Whether it's true or just a story of gross incompetence,

00:23:17.119 --> 00:23:19.619
the result was the same. The airline was hollowed

00:23:19.619 --> 00:23:22.059
out. It didn't just die of natural causes. It

00:23:22.059 --> 00:23:24.720
was arguably pushed. It's a bitter. Bitter ending.

00:23:25.160 --> 00:23:27.880
But before we wrap up the history, I feel like

00:23:27.880 --> 00:23:29.460
we need to address something we touched on earlier

00:23:29.460 --> 00:23:32.619
but didn't fully explore. The Hotel Rwanda connection.

00:23:33.440 --> 00:23:36.259
Because Sabina wasn't just planes. No. And this

00:23:36.259 --> 00:23:37.799
brings us back to that infrastructure point.

00:23:38.180 --> 00:23:41.339
Sabina built hotels in the Congo and Rwanda to

00:23:41.339 --> 00:23:43.859
house their crew and passengers. One of them

00:23:43.859 --> 00:23:47.079
was the famous Hotel de Mille Collines in Kigali.

00:23:47.180 --> 00:23:50.059
The hotel from the movie. Yes. The main character

00:23:50.059 --> 00:23:53.019
in that story, Paul Russo -Vagina, was a Sabina

00:23:53.019 --> 00:23:55.900
employee. He was a manager for the Sabina hotel

00:23:55.900 --> 00:23:58.160
chain. I never made that connection. That's incredible.

00:23:58.650 --> 00:24:01.849
In 1994, during the Rwandan genocide, the fact

00:24:01.849 --> 00:24:04.410
that this hotel was Belgian -owned, Sabina -owned,

00:24:04.529 --> 00:24:07.390
gave it a tiny, tiny sliver of diplomatic protection.

00:24:08.210 --> 00:24:11.490
Rusabagina used that and his position to shelter

00:24:11.490 --> 00:24:14.410
over 1 ,200 people. That is profound. It is.

00:24:14.410 --> 00:24:16.910
It just shows how deeply embedded Sabina was

00:24:16.910 --> 00:24:19.529
in the fabric of the region. For better or for

00:24:19.529 --> 00:24:21.829
worse, they were part of the landscape. When

00:24:21.829 --> 00:24:23.990
Sabina disappeared, it wasn't just a flight schedule

00:24:23.990 --> 00:24:26.490
changing. It was a piece of the post -colonial

00:24:26.490 --> 00:24:29.289
infrastructure vanishing. overnight. So Sabine

00:24:29.289 --> 00:24:33.369
is gone. But is it? Because if I go to Brussels

00:24:33.369 --> 00:24:36.609
airport today, I see a lot of blue and red Brussels

00:24:36.609 --> 00:24:40.380
Airlines. The Phoenix. When Sabina collapsed,

00:24:40.680 --> 00:24:42.740
the administrators managed to carve out one healthy

00:24:42.740 --> 00:24:46.119
subsidiary called Delta Air Transport, or DAT.

00:24:46.460 --> 00:24:48.759
Which was their regional flyer. Right. They flew

00:24:48.759 --> 00:24:50.980
smaller planes around Europe, they saved it from

00:24:50.980 --> 00:24:53.680
the wreckage, they rebranded it as SN Brussels

00:24:53.680 --> 00:24:57.359
Airlines, and they kept the SN flight code. Ah,

00:24:57.559 --> 00:24:59.599
so that's why my flight number is still SN when

00:24:59.599 --> 00:25:02.240
I fly with them. It's the ghost of Sabina. Eventually,

00:25:02.279 --> 00:25:04.720
they merged with another carrier, Virgin Express,

00:25:05.079 --> 00:25:07.279
and became Brussels Airlines. And now they're

00:25:07.279 --> 00:25:09.259
owned by Lufthansa. Now they're owned by Lufthansa.

00:25:09.700 --> 00:25:12.099
Ironically, the German giant won in the end.

00:25:12.259 --> 00:25:15.759
But the DNA is Sabina. A lot of the pilots, the

00:25:15.759 --> 00:25:17.940
culture, and especially the African -focused

00:25:17.940 --> 00:25:20.819
Brussels Airlines is still the number one carrier

00:25:20.819 --> 00:25:23.680
between Europe and Africa. That legacy survived

00:25:23.680 --> 00:25:26.460
the bankruptcy. So let's try to summarize this

00:25:26.460 --> 00:25:28.900
epic. We have a company that started with biplanes

00:25:28.900 --> 00:25:31.579
made of wood and ended with airbuses grounded

00:25:31.579 --> 00:25:33.819
on the tarmac. What is the takeaway for you,

00:25:33.859 --> 00:25:35.819
for the listener? I think there are three big

00:25:35.819 --> 00:25:39.200
lessons here. First, the incredible bravery of

00:25:39.200 --> 00:25:42.000
those early years. We shouldn't forget that 51

00:25:42.000 --> 00:25:45.259
-day flight. That was human spirit at its absolute

00:25:45.259 --> 00:25:48.900
peak. Agreed. Pure adventure. Second, the danger

00:25:48.900 --> 00:25:51.460
of tying a business model to a political reality.

00:25:52.039 --> 00:25:54.559
Sabina was built for the colony. When the colony

00:25:54.559 --> 00:25:57.059
went away, Sabina never really found a new reason

00:25:57.059 --> 00:25:59.920
to exist. It spent 40 years having an identity

00:25:59.920 --> 00:26:02.740
crisis. It was a solution looking for a problem.

00:26:02.960 --> 00:26:06.059
Perfectly put. And third, the fatal embrace.

00:26:06.539 --> 00:26:10.319
Be so, so careful who you merge with. The Swissaire

00:26:10.319 --> 00:26:12.940
deal is a textbook case study in how not to do

00:26:12.940 --> 00:26:16.579
M &amp;A. It was driven by ego and fear, not by sound

00:26:16.579 --> 00:26:18.750
economics. They tried to buy their way out of

00:26:18.750 --> 00:26:20.750
a strategic problem and they dragged Sabina down

00:26:20.750 --> 00:26:22.809
with them. It really is a tragedy. It's got everything.

00:26:22.910 --> 00:26:25.609
Adventure, politics, innovation, betrayal. And

00:26:25.609 --> 00:26:28.230
pigs. Don't forget the pigs in the DC -3. And

00:26:28.230 --> 00:26:30.849
the pigs. It's a powerful reminder that aviation,

00:26:31.109 --> 00:26:33.529
beneath all the glamour, is a brutal, capital

00:26:33.529 --> 00:26:36.029
-intensive business where even national icons

00:26:36.029 --> 00:26:38.660
are never truly safe. Well, this has been a fascinating

00:26:38.660 --> 00:26:41.400
journey from the jungles of the Congo to the

00:26:41.400 --> 00:26:44.119
boardrooms of Zurich. Thank you for walking us

00:26:44.119 --> 00:26:46.220
through it. My pleasure. It's an incredible story.

00:26:46.460 --> 00:26:49.480
And to our listeners, next time you see an SN

00:26:49.480 --> 00:26:52.940
on a flight board, you'll know the long, complicated

00:26:52.940 --> 00:26:55.420
history behind those two letters. Thanks for

00:26:55.420 --> 00:26:57.819
listening to The Deep Dive. Keep looking up,

00:26:57.839 --> 00:26:59.099
and we'll see you on the next one.
