WEBVTT

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Welcome back to the Deep Dive. Today, we are

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going to do something a little different. Usually,

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we take you to the cutting edge of tech or, you

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know, the middle of a political scandal. Right.

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But today, I want to transport you to a place

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that feels incredibly specific, almost suffocatingly

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specific, yet somehow it seems to explain the

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entire human condition. That's a big claim. It

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is, but I think this one holds up. I want you

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to picture a town. It's the 1950s. We are in

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the middle of the Spanish countryside. It is

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dusty. It is dry. The meseta, the high plains.

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Exactly. The sun is beating down on stone buildings

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that haven't changed in 300 years. The clock

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seems to tick slower here. It's a place where

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the biggest news of the year might be a goat

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getting loose. It is the kind of place that feels

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forgotten by history. And in the context of the

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1950s, that feeling of being forgotten wasn't

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just a vibe. It was a geopolitical reality, wasn't

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it? It absolutely was. But then a rumor starts.

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And this isn't just the Baker is cheating on

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his wife kind of rumor. This is a rumor that

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the sky is about to open up and rain gold. The

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rumor is that the Americans are coming and they

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aren't just coming to visit. They're coming with

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the legendary mythical wealth of the Marshall

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Plan, which. For a starving village in post -war

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Spain was essentially the equivalent of aliens

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landing and offering infinite energy. It's a

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miracle. It is a miracle. So the town of Villar

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del Rio decides they need to secure this bag.

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They need to get that Marshall Plan money. But

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they have a problem. They look in the mirror

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and realize we're kind of boring. They're just

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dusty Castilian farmers. So they decide that

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to get the cash, they have to stop being themselves.

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They decide to pull off what I'm calling the

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Great Masquerade. It is a profound psychological

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pivot, really. They decide to give the Americans

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exactly what they think Spain looks like, not

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what it actually is. Which means they erase their

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actual identity to become a caricature. Right.

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They decide that Americans only understand one

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version of Spain. The party version, the only

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version. Right. The version from operas and Hollywood

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movies. So this serious, austere town decides

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to dress up as Andalusia. We're talking flamenco

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dresses, bullfighting posters, flower pots on

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every single wall, the full stereotype. It's

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the Instagram trap 70 years before Instagram

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existed. They are curating their reality to please

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a wealthy influencer, essentially. That is such

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a good way to put it. Today, you've probably

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guessed, we are doing a deep dive into the film

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Welcome, Mr. Marshall. Or, Be Menido, Mr. Marshall.

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in spanish released april 4th 1953 directed by

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the absolute master luis garcia berlanga it was

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written by berlanga juan antonio bardem and miguel

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mijora and look if you just read the plot summary

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it sounds like a wacky sitcom episode down dresses

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up to fool tourists yeah exactly but this film

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is widely considered a masterpiece of spanish

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cinema and honestly one of the most biting political

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satires of the 20th century and that is our mission

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today we are going to unpack how a comedy about

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a small village became a razor sharp critique

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of a dictatorship of international politics.

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And I think of our own desperate need to be liked.

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And we'll look at the double satire because this

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movie is laughing at the Spanish, but it's also

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laughing at the Americans laughing at the Spanish.

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It's so layered. So many layers. And we cannot

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forget the behind the scenes drama. There's a

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story involving the Cannes Film Festival and

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a Hollywood legend that is almost as dramatic

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as the movie itself. Oh, the Edward G. Robinson

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incident? Yeah, we have to get to that. And I

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can't wait. It is juicy. But let's start with

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the context. Because this movie has a weird origin

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story. It wasn't supposed to be a satire at all,

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was it? No, not even close. This is one of those

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happy accidents that changes cinema history.

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Berlanga was originally hired to make a completely

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different kind of product. He was commissioned

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to create a vehicle for a singer. A vehicle.

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When you say vehicle, you mean a marketing tool,

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a promo piece. Precisely. A singer named Lolita

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Sevilla. She was a budding star. She was a flamenco

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singer, a Coppola singer, very popular. And the

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production company, Union Cieninia, wanted a

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movie where she looked beautiful, sang a few

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emotional songs, danced a bit, and sold records.

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Right. The brief was essentially, make her a

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star. A standard, glossy, musical puff piece.

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Girl sings, boy falls in love, everyone claps.

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The end. That was the plan. But Berlanga? Well,

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he had a subversive streak a mile wide. He took

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the commission and he kept the singer. She plays

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the character Carmen Vargas in the film, but

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he completely flipped the premise on its head.

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So he didn't just ignore the brief. He weaponized

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it. He really did. Instead of making a movie

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that celebrated Spanish folklore in that simplistic

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touristy way, he made a movie about how Spanish

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folklore is used as a commodity to sell the country.

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That is such a boss move. Yeah. Here's the pop

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star you wanted, but I'm going to use her to

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mock the very industry that created her and the

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government that promotes this image. It's brilliant.

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But to understand why the satire hit so hard

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and why it was so incredibly risky, we have to

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look at the world in 1953. This is the post -war

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era. Europe is rebuilding. The Marshall Plan,

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officially the European Recovery Program, is

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in full swing. America is just pumping money

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into Western Europe. Billions of dollars. Germany,

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France, Italy, the UK, they are getting factories,

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infrastructure, food. It's a massive economic

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stimulus package. But looking at the map, there

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is a big Spain -shaped hole in the money. A very

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dry hole. Spain was under the dictatorship of

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Francisco Franco because the fascist regime had

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been, let's say, friendly with the Axis powers,

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Hitler and Mussolini, during the war. They weren't

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exactly neutral. Not really, no. So after the

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war, Spain was a pariah. It was politically isolated.

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The Allies, the UN, they excluded Spain from

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the Marshall Plan. So while the rest of Europe

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is getting jump -started with American cash,

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Spain is just stuck in the mud. It was worse

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than stuck. We have to talk about a concept called

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autarky. Autarky. That sounds like a bad sci

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-fi villain. It's a bad economic policy. Franco's

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regime, partly out of necessity because they

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were isolated and partly out of a very strong

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nationalist pride, pushed this idea of total

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self -sufficiency. We don't need the world. Spain

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eats its own bread. We have the Spanish spirit.

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They tried to produce everything internally from

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cars to crops. And let me guess, that didn't

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work out so well. It was an absolute catastrophe.

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By the early 50s, the policy had completely collapsed.

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There were widespread shortages of everything.

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Bread, fuel, medicine. The country was literally

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hungry. Power outages were common. So when we

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see the town of Villar del Rio wanting the Marshall

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Plan, it's not just greed. It's not just, oh,

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I'd like a new car. No, it represents the total

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abject failure of the regime's core ideology.

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They were starving, and they knew the only way

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out was outside help, even if they couldn't admit

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it publicly. That adds such a dark undercurrent

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to the comedy, doesn't it? They aren't just dressing

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up for fun. They're dressing up because the self

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-sufficient Spain idea was a complete lie. Exactly.

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The masquerade is born out of desperation. It's

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a performance of last resort. Okay, let's go

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to the village, Villar de Rio. The film describes

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it as a typical Castilian village. For our listeners

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who haven't backpacked through central Spain,

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paint the picture. What does Castilian mean in

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this context? Think stark. Central Spain, the

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Meseta, is a high plateau. It's not the land

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of lush gardens and fountains you might see in

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tourist brochures. No orange groves. No orange

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grows. It is the land of wheat fields, hard stone,

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freezing winters and absolutely scorching summers.

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The culture there is traditionally sober, serious,

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austere. It's the land of Don Quixote, dusty

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and noble, but also very grounded and plain.

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So definitely not the land of flamenco and castanets

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and polka dot dresses. Not at all. That's Andalusia

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in the south. The culture of Castile and the

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culture of Andalusia are as different as, say,

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the culture of rural Vermont and the culture

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of New Orleans. That's a great analogy. So if

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a town in Vermont suddenly decided to throw a

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Mardi Gras parade to impress a visitor from Brazil,

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it would look ridiculous. And everyone would

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know it was fake. That's the central joke of

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the film. The village is run by a cast of archetypes.

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Berlanga gives us these specific characters that

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represent the forces of Spain. We have to start

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with the mayor, Don Pablo. Played by the legendary

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Jose Isber. You can't overstate how beloved this

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actor is in Spain. His voice is iconic. He plays

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the mayor as hearing impaired, elderly and raspy

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voiced. He's a bit disconnected, literally and

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metaphorically. He seems like the classic benign,

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incompetent leader. He's got this ear trumpet.

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Yes. And he's always a beat behind the conversation.

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He is. He wants the best for the town, but he

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has absolutely no clue how the modern world works.

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He represents the state well -meaning, perhaps,

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but deaf to reality. Then there's the Hidalgo,

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Don Luis. What exactly is a Hidalgo? A Hidalgo

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is a member of the lower nobility, the landed

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gentry. Don Luis, played by Alberga Romay, represents

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this old, decaying aristocracy. He is the guy

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who is technically poor now, but he absolutely

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refuses to admit it. He lives in the past. Completely.

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He talks about his lineage, his ancestors who

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fought in the glorious wars of the Spanish Empire.

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He's obsessed with the glory that's long, long

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gone. He's the guy who thinks the world still

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revolves around the 16th century when Spain was

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the superpower. Exactly. And to him, the Americans

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aren't saviors. They're upstarts. He looks down

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on them. He has the sense of historic superiority,

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even though his roof is probably leaking. And

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then you have the priest, Don Casme. The moral

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authority. In 1950s Spain, under Franco, the

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church was incredibly powerful. It was one of

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the pillars of the regime. And Don Cosme is deeply,

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deeply suspicious of the Americans. Why? Wouldn't

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he want the money for the poor of his parish?

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He might. But he fears the cost. To the conservative

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Spanish Catholic mind of that era, America represented

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Protestantism. It represented Hollywood, liberalism,

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divorce, bikinis, essentially heresy. The whole

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modern world. The whole package. He is the gatekeeper

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of the town soul, and he's worried the Marshall

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Plan is a Trojan horse for sin and moral decay.

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And finally, the catalyst for all the trouble.

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Manolo, the impresario. Manolo is the agent for

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Lolita Sevilla's character. He's the outsider.

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He's the hustler. He's played by Manolo Moran,

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another giant of Spanish cinema. And his claim

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to fame, his entire source of authority, is that

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he has spent time in Boston. I love that detail.

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Not New York, not L .A., Boston. It's so specific

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and slightly odd. It gives him this bizarre authority.

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He tells everyone, I know the American mind.

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I know what makes them tick. He positions himself

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as the expert consultant, the cultural translator.

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We all know a Manolo. The guy who did a semester

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abroad and comes back acting like a seasoned

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diplomat. And his advice is the engine of the

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plot. The town council is panicking because the

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diplomats are coming. They want a slice of the

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pie. And Manolo steps up and says, look, I know

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Americans. If you want their money, you have

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to give them the Spain they expect to see. And

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the Spain they expect isn't this dusty, serious

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wheat farming village. No. In the international

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imagination, and frankly, thanks to romantic

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operas like Carmen and movies, Spain is Andalusia.

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It's gypsies, it's passion, it's bullfights.

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Manolo argues that a boring Castilian village

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isn't sexy enough to get a grant. They need to

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rebrand. So the grand scheme is hatched. They

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decide to fake it. They go all in. And this is

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where the satire bites the hardest. The locals,

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these serious stoic peasants, put on these flamboyant

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and delusion costumes. They hire Manolo's client,

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the singer, to perform. And they physically alter

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the architecture of the village. They turn the

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town into a movie set. Literally. They paint

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the stone facades white to look like the famous

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white villages of the South. They hang fake wrought

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iron grates on the windows. They import geraniums.

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They construct a false reality from top to bottom.

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There is something so humiliating about it, isn't

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there? It's not just a prank. It's a complete

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submission. That's the key. It's a commentary

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on cultural performance. Berlanga is arguing

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that Spain was prostituting its own identity

00:12:14.899 --> 00:12:18.000
to please the Americans. They're saying our reality

00:12:18.000 --> 00:12:20.580
is invaluable. Our true selves aren't worth saving.

00:12:20.740 --> 00:12:23.379
So we will become whatever caricature you want

00:12:23.379 --> 00:12:25.679
us to be if you just give us a tractor. And you

00:12:25.679 --> 00:12:27.580
mentioned earlier that there's a double layer

00:12:27.580 --> 00:12:30.120
here. It's not just about the Americans. Right.

00:12:30.200 --> 00:12:33.340
Because who else was promoting this Andalusian

00:12:33.340 --> 00:12:36.179
image as the one true Spain? The Franco regime

00:12:36.179 --> 00:12:39.019
itself. For tourism. For tourism and for national

00:12:39.019 --> 00:12:41.879
identity. The dictatorship used flamenco and

00:12:41.879 --> 00:12:44.279
bullfighting as tools to unify the country and

00:12:44.279 --> 00:12:46.860
project a certain image abroad. They tried to

00:12:46.860 --> 00:12:48.960
smooth over the deep cultural differences between

00:12:48.960 --> 00:12:51.340
Basques, Catalans, Galicians, and Castilians

00:12:51.340 --> 00:12:54.259
by presenting this monolithic Spanish identity.

00:12:54.720 --> 00:12:57.320
So when the village puts on the costumes, they're

00:12:57.320 --> 00:12:59.779
mimicking the Americans' ignorance, yes, but

00:12:59.779 --> 00:13:01.820
they're also mimicking the lives of their own

00:13:01.820 --> 00:13:04.179
government. Precisely. It's layers upon layers

00:13:04.179 --> 00:13:06.440
of fake, which is what makes it so brilliant.

00:13:07.049 --> 00:13:09.129
But the movie doesn't stay in the realm of social

00:13:09.129 --> 00:13:12.149
comedy. It takes a hard left turn into the surreal.

00:13:12.210 --> 00:13:14.210
We have to talk about the dream sequences. Yes.

00:13:14.309 --> 00:13:18.129
Part two. The absurdist core. This is my favorite

00:13:18.129 --> 00:13:20.190
part of the film. The preparations are done.

00:13:20.309 --> 00:13:24.309
The town is unrecognizable. Night falls. And

00:13:24.309 --> 00:13:26.129
the main characters go to sleep. And we get to

00:13:26.129 --> 00:13:28.649
see their subconsciouses at work. And Berlanga

00:13:28.649 --> 00:13:31.210
takes us inside their heads. These aren't just

00:13:31.210 --> 00:13:33.549
random dreams. They are psychological profiles.

00:13:33.889 --> 00:13:36.970
They're a window into the soul of 1950s Spain.

00:13:37.169 --> 00:13:40.139
They are. Each dream reveals the specific anxiety

00:13:40.139 --> 00:13:43.340
or stereotype that character has about the invaders,

00:13:43.360 --> 00:13:45.480
about the Americans. Let's start with the mayor,

00:13:45.620 --> 00:13:48.440
Don Pablo, the slightly deaf, slightly incompetent

00:13:48.440 --> 00:13:51.220
leader. What is his vision of America? He dreams

00:13:51.220 --> 00:13:53.879
he is in a Western. Naturally. Of course he does.

00:13:54.039 --> 00:13:56.200
He's in a saloon. There's a poker game. It's

00:13:56.200 --> 00:13:57.940
rowdy. He's the sheriff trying to keep order.

00:13:58.179 --> 00:14:00.960
And certainly a massive bar brawl breaks out.

00:14:01.139 --> 00:14:03.419
Chairs are smashing overheads. People are getting

00:14:03.419 --> 00:14:06.230
thrown through windows. There are gunshots. It

00:14:06.230 --> 00:14:09.049
is pure, unadulterated chaos. It's basically

00:14:09.049 --> 00:14:12.149
a John Ford movie on acid. It is, and it shows

00:14:12.149 --> 00:14:15.590
the incredible power of Hollywood. Even in this

00:14:15.590 --> 00:14:18.370
isolated village, the primary image of America

00:14:18.370 --> 00:14:21.049
is filtered through cinema. But notice the tone.

00:14:21.659 --> 00:14:25.139
It's violent. The mayor sees America as dynamic,

00:14:25.320 --> 00:14:28.919
sure, but also lawless and dangerous. He's the

00:14:28.919 --> 00:14:31.600
man of order and his nightmare is chaos. Exactly.

00:14:31.600 --> 00:14:34.159
He fears that the sleepy, predictable order of

00:14:34.159 --> 00:14:36.539
his village is about to be completely overturned

00:14:36.539 --> 00:14:38.919
by these loud, violent cowboys. And we have the

00:14:38.919 --> 00:14:41.950
Hidalgo Don Luis. the old nobleman his dream

00:14:41.950 --> 00:14:43.950
is fascinated because it deals with history it's

00:14:43.950 --> 00:14:46.009
so much more abstract it is the most intellectual

00:14:46.009 --> 00:14:48.490
of the dreams i think he dreams of the arrival

00:14:48.490 --> 00:14:50.669
of a conquistador on the shores of the new world

00:14:50.669 --> 00:14:53.330
but the roles are slippery he is projecting the

00:14:53.330 --> 00:14:55.409
history of the spanish empire when spain was

00:14:55.409 --> 00:14:58.669
the superpower onto this new reality so he sees

00:14:58.669 --> 00:15:02.370
the americans as the new conquistadors Or is

00:15:02.370 --> 00:15:04.629
he the conquistador? It's a bit of both. He sees

00:15:04.629 --> 00:15:07.169
a reversal of history. Spain used to be the one

00:15:07.169 --> 00:15:08.990
arriving in ships to take gold and impose its

00:15:08.990 --> 00:15:11.149
culture. Now the ships are coming the other way.

00:15:11.250 --> 00:15:14.289
It's a nightmare of lost status. He views international

00:15:14.289 --> 00:15:17.429
relations not as cooperation, but as a zero sum

00:15:17.429 --> 00:15:20.110
game of conquest. He's terrified that he is now

00:15:20.110 --> 00:15:22.490
the indigenous population about to be colonized.

00:15:22.769 --> 00:15:26.110
Precisely. That is a deep. deep insecurity to

00:15:26.110 --> 00:15:29.289
expose. The terror of a fallen empire realizing

00:15:29.289 --> 00:15:31.750
it's no longer the one calling the shots. Okay,

00:15:31.789 --> 00:15:33.990
now we have to talk about the priest, Don Cosme.

00:15:34.590 --> 00:15:37.370
His dream is honestly shocking that this was

00:15:37.370 --> 00:15:39.710
filmed in 1953 under a Catholic dictatorship.

00:15:40.029 --> 00:15:42.669
It is a fever dream of cultural and religious

00:15:42.669 --> 00:15:45.149
terror. It starts with the imagery of a Holy

00:15:45.149 --> 00:15:47.389
Week procession. Just to clarify for the listeners

00:15:47.389 --> 00:15:50.690
in Spain during Easter, penitents wear these

00:15:50.690 --> 00:15:53.350
long robes and tall pointed hoods called cap

00:15:53.350 --> 00:15:55.730
roads. They cover the face to an American eye.

00:15:55.809 --> 00:15:58.929
They look exactly like KKK robes, but they predate

00:15:58.929 --> 00:16:01.649
the Klan by centuries. Right. It's a sacred,

00:16:01.750 --> 00:16:05.059
solemn image in Spain. But in the priest's dream,

00:16:05.240 --> 00:16:08.240
that visual rhyme becomes a horror show. The

00:16:08.240 --> 00:16:11.460
procession transforms. The hoods stop being Catholic

00:16:11.460 --> 00:16:13.720
penitents and turn into members of the Ku Klux

00:16:13.720 --> 00:16:17.080
Klan. That is a terrifying visual pun. So bold.

00:16:17.419 --> 00:16:19.279
It is. And they grab him. They drag him before

00:16:19.279 --> 00:16:22.399
a tribunal. And who is the tribunal? The Committee

00:16:22.399 --> 00:16:24.820
on Un -American Activities? The McCarthy hearings.

00:16:25.019 --> 00:16:27.759
Yes. In his dream. Yes. And the soundtrack. It's

00:16:27.759 --> 00:16:30.240
blasting, dissonant, aggressive jazz music. Okay,

00:16:30.240 --> 00:16:32.519
let's unpack this cocktail of horror. We have

00:16:32.519 --> 00:16:35.990
the KKK. McCarthyism and jazz. What is going

00:16:35.990 --> 00:16:38.629
on in the priest's subconscious? It is a collision

00:16:38.629 --> 00:16:41.090
of every single conservative fear of America.

00:16:41.309 --> 00:16:44.230
To him, jazz represents moral looseness, sexuality,

00:16:44.590 --> 00:16:47.490
the foreign other, a loss of control. The KKK

00:16:47.490 --> 00:16:50.169
represents a warped, violent Protestantism, a

00:16:50.169 --> 00:16:52.610
heresy that hates Catholics. The perversion of

00:16:52.610 --> 00:16:54.830
religious iconography. Exactly. And the committee

00:16:54.830 --> 00:16:57.789
represents the political witch hunts. He is terrified

00:16:57.789 --> 00:17:00.830
that America will bring this chaotic mix of persecution,

00:17:01.230 --> 00:17:04.259
racial violence, and moral decay. to his pious

00:17:04.259 --> 00:17:06.319
little town. He thinks the Americans are coming

00:17:06.319 --> 00:17:09.240
to steal his soul, not just fix the roads. Precisely.

00:17:09.279 --> 00:17:11.460
It's such a brilliant critique of the darker

00:17:11.460 --> 00:17:14.299
side of the American 1950s. Berlanga is saying,

00:17:14.420 --> 00:17:17.440
you think you're the land of the free. We see

00:17:17.440 --> 00:17:20.359
the witch hunts. We see the racism. It's incredibly

00:17:20.359 --> 00:17:22.819
bold. And then finally, we have the peasant.

00:17:23.210 --> 00:17:26.250
the common man his dream is completely different

00:17:26.250 --> 00:17:28.809
from the others it's the only positive dream

00:17:28.809 --> 00:17:31.470
which in a way makes it the saddest he dreams

00:17:31.470 --> 00:17:33.950
the americans are the three kings the biblical

00:17:33.950 --> 00:17:37.500
magi the three wise men In Spain, they're the

00:17:37.500 --> 00:17:39.420
ones who bring the gifts at Christmas, not Santa

00:17:39.420 --> 00:17:42.220
Claus. So in the dream, the Americans fly over

00:17:42.220 --> 00:17:44.299
his field in a plane and parachute a package

00:17:44.299 --> 00:17:47.059
down to him. He runs to it, he opens it, and

00:17:47.059 --> 00:17:49.160
it's a brand new tractor. Just a tractor. Just

00:17:49.160 --> 00:17:51.799
a tractor. No jazz, no cowboys, no complicated

00:17:51.799 --> 00:17:54.460
historical metaphors. Just a machine to help

00:17:54.460 --> 00:17:56.400
him feed his family. It cuts through all the

00:17:56.400 --> 00:17:58.519
ideology. The peasant doesn't care about the

00:17:58.519 --> 00:18:00.319
culture war. He cares about his back breaking

00:18:00.319 --> 00:18:02.940
in the fields. To him, the American is a divine

00:18:02.940 --> 00:18:06.279
provider of technology and sustenance. It highlights

00:18:06.279 --> 00:18:09.099
this massive gap between the elites who worry

00:18:09.099 --> 00:18:12.079
about identity and heresy and the poor who just

00:18:12.079 --> 00:18:15.319
want to eat. So everyone wakes up. The dreams

00:18:15.319 --> 00:18:18.839
fade. The sun comes up. It's the big day. Part

00:18:18.839 --> 00:18:22.490
three. The climax. Or as I like to call it, the

00:18:22.490 --> 00:18:24.950
great deflation. The town is ready. The costumes

00:18:24.950 --> 00:18:27.890
are on. The false facades are up. The band is

00:18:27.890 --> 00:18:31.150
warmed up. The singer is poised. The entire village

00:18:31.150 --> 00:18:33.109
lines the road. They are holding little American

00:18:33.109 --> 00:18:35.869
flags they made. The anticipation is just palpable.

00:18:35.970 --> 00:18:38.769
You can feel it. And then on the horizon, dust.

00:18:39.319 --> 00:18:42.140
A dust cloud. The motorcade appears. Big black

00:18:42.140 --> 00:18:44.759
American cars. Cadillacs, probably. They get

00:18:44.759 --> 00:18:47.759
closer. The villagers start to cheer. The mayor

00:18:47.759 --> 00:18:49.880
steps forward to give his welcome speech, holding

00:18:49.880 --> 00:18:53.150
his ear trumpet. And the cars. Just keep going.

00:18:53.269 --> 00:18:54.730
You don't even tap the brakes. They don't slow

00:18:54.730 --> 00:18:56.910
down. Not even a little bit. They speed through

00:18:56.910 --> 00:18:58.769
the village at 50 miles an hour. They just zoom

00:18:58.769 --> 00:19:01.029
past the band, past the singer, past the fake

00:19:01.029 --> 00:19:04.170
white walls. In seconds, they are gone. Wow.

00:19:04.289 --> 00:19:06.329
And we are left with that image. The dust settling.

00:19:06.569 --> 00:19:09.369
The silence returning. The villagers just standing

00:19:09.369 --> 00:19:12.009
there looking at the empty road, looking at each

00:19:12.009 --> 00:19:14.589
other in these ridiculous costumes. It is the

00:19:14.589 --> 00:19:18.970
ultimate anticlimax. And it is devastating. The

00:19:18.970 --> 00:19:21.069
miracle just drove by. They didn't even look

00:19:21.069 --> 00:19:24.500
out the window. It really drives home the insignificance

00:19:24.500 --> 00:19:26.279
of the village in the grand scheme of things.

00:19:26.500 --> 00:19:29.619
To the Americans, to the architects of the Marshall

00:19:29.619 --> 00:19:32.819
Plan, Villar del Rio is just a blur on the way

00:19:32.819 --> 00:19:34.460
to somewhere else. It's not even a footnote.

00:19:34.480 --> 00:19:37.670
It's just road. Exactly. Geopolitics doesn't

00:19:37.670 --> 00:19:40.529
care about their little masquerade. And the aftermath

00:19:40.529 --> 00:19:44.130
isn't just emotional. It's financial. Oh, right.

00:19:44.309 --> 00:19:47.250
The bill. That's the kicker. They went into debt

00:19:47.250 --> 00:19:49.569
to throw this party. They bought the costumes

00:19:49.569 --> 00:19:51.569
on credit from the local merchant. They bought

00:19:51.569 --> 00:19:54.049
the paint on credit. Now the party is over. The

00:19:54.049 --> 00:19:56.349
guests didn't show up and the bill is due. The

00:19:56.349 --> 00:19:58.410
reality of the poverty hits them harder than

00:19:58.410 --> 00:20:00.369
before. They have to take down the decorations.

00:20:00.750 --> 00:20:03.130
They have to return to being themselves. Only

00:20:03.130 --> 00:20:05.089
now they're poor. But there is a moment here.

00:20:05.160 --> 00:20:07.980
a resolution that saves the film from being purely

00:20:07.980 --> 00:20:11.740
cynical. And it involves Manolo, the agent. The

00:20:11.740 --> 00:20:13.660
guy who got them into this mess in the first

00:20:13.660 --> 00:20:16.400
place. Yeah. The Boston expert. Throughout the

00:20:16.400 --> 00:20:18.819
movie, he's been a bit of a snake, you know,

00:20:18.839 --> 00:20:21.539
a bit of a self -interested operator. But when

00:20:21.539 --> 00:20:24.539
he sees the devastation, when he sees the townspeople

00:20:24.539 --> 00:20:26.660
having to give up their personal belongings to

00:20:26.660 --> 00:20:29.990
pay the debt, he steps up. What does he do? He

00:20:29.990 --> 00:20:33.009
takes off a gold ring, he wears a ring he claims

00:20:33.009 --> 00:20:35.309
he got from his friends in Boston, and he hands

00:20:35.309 --> 00:20:37.490
it over to the mayor to help pay the town's debt.

00:20:37.670 --> 00:20:40.549
That is a powerful moment of redemption. It is.

00:20:40.609 --> 00:20:43.809
It's a moment of solidarity. The fantasy is dead.

00:20:44.009 --> 00:20:46.829
The savior isn't coming. All they have is each

00:20:46.829 --> 00:20:49.309
other. It grounds the film back in the dignity

00:20:49.309 --> 00:20:51.750
of the Spanish people. They messed up, they looked

00:20:51.750 --> 00:20:53.630
foolish, but they are in it together. I want

00:20:53.630 --> 00:20:55.589
to pivot to the production of this film, because

00:20:55.589 --> 00:20:57.930
the way it was made... And a whole other layer

00:20:57.930 --> 00:21:00.650
of realism. They filmed in a real village, didn't

00:21:00.650 --> 00:21:03.329
they? Yes, a place called Guadalix de la Sierra,

00:21:03.349 --> 00:21:06.130
about 50 miles north of Madrid. And Belonga made

00:21:06.130 --> 00:21:08.930
a crucial choice. He didn't hire a bunch of extras

00:21:08.930 --> 00:21:12.089
from central casting in Madrid. He used the actual

00:21:12.089 --> 00:21:14.650
villagers. So the faces we see in the crowd,

00:21:14.869 --> 00:21:17.710
those weathered, sun -beaten faces, those are

00:21:17.710 --> 00:21:21.049
real Castilian peasants from 1953. They are playing

00:21:21.049 --> 00:21:23.990
themselves. All the non -principal roles are

00:21:23.990 --> 00:21:26.769
the real inhabitants of Guadaliques. And there

00:21:26.769 --> 00:21:28.789
is a famous story about the heart's desire scene

00:21:28.789 --> 00:21:30.869
that really highlights this. Oh, I love this

00:21:30.869 --> 00:21:32.950
story. Break it down. So there's a scene where

00:21:32.950 --> 00:21:35.130
the townspeople line up to tell the authorities

00:21:35.130 --> 00:21:36.910
what they want from the Americans, what they'd

00:21:36.910 --> 00:21:40.369
ask for. The script had specific funny lines

00:21:40.369 --> 00:21:42.410
written for them. You know, I want a fur coat

00:21:42.410 --> 00:21:44.970
for my wife, things like that. Right, for comedic

00:21:44.970 --> 00:21:47.789
effect. But during filming, the villagers started

00:21:47.789 --> 00:21:50.470
ignoring the script spontaneously. They started

00:21:50.470 --> 00:21:52.630
asking for things they actually needed in real

00:21:52.630 --> 00:21:55.490
life. Like what? We need a fountain in the square.

00:21:55.730 --> 00:21:57.970
We need better irrigation for the crops. We need

00:21:57.970 --> 00:22:00.470
seeds. My son needs a new pair of shoes. Really

00:22:00.470 --> 00:22:03.750
basic, essential things. So the line between

00:22:03.750 --> 00:22:06.950
fiction and documentary just evaporated. Completely.

00:22:07.150 --> 00:22:10.309
And Berlanga, being a genius, kept it in. He

00:22:10.309 --> 00:22:12.730
told the cameras to keep rolling. He realized

00:22:12.730 --> 00:22:15.029
that this was more powerful than any joke he

00:22:15.029 --> 00:22:18.549
could write. He wanted to offer a human picture

00:22:18.549 --> 00:22:21.730
of Spain. He wanted to show that while the politicians

00:22:21.730 --> 00:22:24.170
were playing 4D chess with international relations,

00:22:24.549 --> 00:22:27.109
the actual people just wanted water for their

00:22:27.109 --> 00:22:30.019
fields. It gives the satire a soul. It stops

00:22:30.019 --> 00:22:32.279
it from being mean -spirited or condescending.

00:22:32.380 --> 00:22:34.519
Exactly. We aren't laughing at the peasants.

00:22:34.640 --> 00:22:36.940
We're laughing at the absurdity of their situation,

00:22:37.160 --> 00:22:39.619
and we feel for them. It's a very humane kind

00:22:39.619 --> 00:22:41.700
of satire. And what about the budget for this

00:22:41.700 --> 00:22:43.380
thing? I can't imagine it was a huge production.

00:22:43.720 --> 00:22:46.579
No, not at all. It was shot in 10 weeks for about

00:22:46.579 --> 00:22:50.059
3 .5 million pesetas, which at the time was roughly

00:22:50.059 --> 00:22:53.619
$70 ,000 U .S. dollars. $70 ,000. That's not

00:22:53.619 --> 00:22:56.460
a lot, even for 1953. It was a shoestring budget,

00:22:56.599 --> 00:22:58.799
and this was Berlanga's first full -length...

00:22:58.799 --> 00:23:00.940
film directed alone, so he had a lot to prove.

00:23:01.140 --> 00:23:02.700
Which brings us to the elephant in the room.

00:23:02.859 --> 00:23:05.619
This was 1953. Franco was at the height of his

00:23:05.619 --> 00:23:09.119
power. Censorship was notoriously strict. How

00:23:09.119 --> 00:23:11.940
on earth did an anti -regime satire get made?

00:23:12.200 --> 00:23:15.240
This is the great irony of Welcome, Mr. Marshall.

00:23:15.640 --> 00:23:19.400
The film depicts Spain as poor, backward, and

00:23:19.400 --> 00:23:22.740
delusional. That is a direct contradiction of

00:23:22.740 --> 00:23:26.130
the regime's triumphant propaganda. So why didn't

00:23:26.130 --> 00:23:28.390
the censors just burn the negative? How did it

00:23:28.390 --> 00:23:30.869
get past them? Because they completely misread

00:23:30.869 --> 00:23:33.130
it. They were so obsessed with the American angle

00:23:33.130 --> 00:23:35.450
that they missed the critique of Spain. You're

00:23:35.450 --> 00:23:38.390
kidding. No. They looked at the plot, Americans

00:23:38.390 --> 00:23:41.089
speeding by, ignoring the Spanish, and they thought,

00:23:41.130 --> 00:23:43.829
aha, this is an anti -American film. It shows

00:23:43.829 --> 00:23:46.069
the Yankees are arrogant. It shows the Marshall

00:23:46.069 --> 00:23:48.369
Plan is a sham. So they thought it was compatible

00:23:48.369 --> 00:23:50.750
with the regime's narrative. Right. The regime's

00:23:50.750 --> 00:23:53.089
backup narrative was, we don't need the Americans

00:23:53.089 --> 00:23:55.779
anyway. We're better off on our own. So they

00:23:55.779 --> 00:23:57.539
interpreted the film as a validation of that.

00:23:57.579 --> 00:23:59.759
They essentially approved a movie that mocked

00:23:59.759 --> 00:24:01.519
them because they thought it was mocking their

00:24:01.519 --> 00:24:04.539
enemies more. That is incredible. Jalanga Trojan

00:24:04.539 --> 00:24:06.900
horse the movie right past the censors. He did.

00:24:07.160 --> 00:24:10.200
But the irony gets even deeper, almost painfully

00:24:10.200 --> 00:24:13.019
so, when the film goes to France. The Cannes

00:24:13.019 --> 00:24:16.079
Film Festival, 1953. This should have been the

00:24:16.079 --> 00:24:18.660
film's victory lap. It was selected to compete.

00:24:18.839 --> 00:24:21.000
The European critics went wild for it. It was

00:24:21.000 --> 00:24:23.759
funny, fresh, visually distinct. It was a frontrunner

00:24:23.759 --> 00:24:26.200
for the Palme d 'Or, the top prize. Right. But

00:24:26.200 --> 00:24:29.000
there was a judge on the jury named Edward G.

00:24:29.099 --> 00:24:31.559
Robinson. The Hollywood legend. The guy who played

00:24:31.559 --> 00:24:34.200
the gangster in Little Caesar. Mayday! The very

00:24:34.200 --> 00:24:38.019
same? But we have to understand Robinson's headspace

00:24:38.019 --> 00:24:41.660
in 1953. Back in the U .S., the Red Scare was

00:24:41.660 --> 00:24:44.849
raging. Senator Joseph McCarthy and the House

00:24:44.849 --> 00:24:47.829
Un -American Activities Committee, HUAC, were

00:24:47.829 --> 00:24:50.289
hunting for communists in Hollywood. And Robinson

00:24:50.289 --> 00:24:52.289
was a target. Right. He was on one of the blacklists

00:24:52.289 --> 00:24:54.829
for a while. He was. Robinson was a liberal.

00:24:54.990 --> 00:24:57.390
He was Jewish. He was an art collector. And he

00:24:57.390 --> 00:25:00.670
was very vocal about social justice. He had been

00:25:00.670 --> 00:25:03.329
accused of being a communist sympathizer. His

00:25:03.329 --> 00:25:06.109
career was on the line. He was desperately publicly

00:25:06.109 --> 00:25:08.650
trying to clear his name and prove his loyalty

00:25:08.650 --> 00:25:11.210
to the United States. So he goes to con, probably

00:25:11.210 --> 00:25:13.299
under a lot of stress. sits down to watch this

00:25:13.299 --> 00:25:15.420
Spanish comedy. And he sees the dream sequence.

00:25:15.519 --> 00:25:18.119
He sees the scene where the priest is dragged

00:25:18.119 --> 00:25:20.500
before the Committee on Un -American Activities

00:25:20.500 --> 00:25:24.559
by people in Ku Klux Klan hoods. Oh, boy. Imagine

00:25:24.559 --> 00:25:28.059
being Edward G. Robinson in that moment. You

00:25:28.059 --> 00:25:30.240
are fighting for your life against H .E. Ray

00:25:30.240 --> 00:25:34.960
C. And here is a foreign film that visually equates

00:25:34.960 --> 00:25:38.839
the U .S. government with the KKK. To him, it

00:25:38.839 --> 00:25:40.960
wasn't just a clever joke. It was a grotesque

00:25:40.960 --> 00:25:44.240
insult. It was anti -American propaganda. That's

00:25:44.240 --> 00:25:46.339
exactly what he called it. It's tragic, really.

00:25:46.579 --> 00:25:48.740
The thing that made the movie brilliant, its

00:25:48.740 --> 00:25:51.059
boldness, is the thing that killed its chances

00:25:51.059 --> 00:25:53.859
with him. He threatened to quit the jury if the

00:25:53.859 --> 00:25:56.799
film won the main prize. He vetoed it. He effectively

00:25:56.799 --> 00:25:59.099
blocked it from the palm door. So let's get this

00:25:59.099 --> 00:26:02.119
straight. The Spanish fascists allowed the film

00:26:02.119 --> 00:26:04.200
because they thought it was anti -American. And

00:26:04.200 --> 00:26:06.240
the American liberal blocked the film because

00:26:06.240 --> 00:26:07.920
he thought it was anti -American. And neither

00:26:07.920 --> 00:26:09.599
of them stopped to realize that the film was

00:26:09.599 --> 00:26:12.539
actually about Spain. It's a perfect storm of

00:26:12.539 --> 00:26:15.460
political paranoia. Everyone saw their own boogeyman

00:26:15.460 --> 00:26:17.099
in it. But the other judges must have known it

00:26:17.099 --> 00:26:19.359
was good. They did. They knew it deserved something.

00:26:19.779 --> 00:26:21.960
So they couldn't give it the palm door, but they

00:26:21.960 --> 00:26:24.099
invented a special mention for a comedy film.

00:26:24.569 --> 00:26:26.549
and gave an award for the screenplay just to

00:26:26.549 --> 00:26:28.990
honor it. It was a moral victory. And despite

00:26:28.990 --> 00:26:32.710
the drama, the film was a hit. Jane Cianfara,

00:26:32.990 --> 00:26:35.410
writing for the New York Times at the time, predicted

00:26:35.410 --> 00:26:38.589
it would wake up Spain's slumbering film industry.

00:26:38.890 --> 00:26:41.049
And she was right. It really was a turning point.

00:26:41.190 --> 00:26:43.609
Let's talk about that legacy. It's been over

00:26:43.609 --> 00:26:47.450
70 years. Does this movie still matter? It matters

00:26:47.450 --> 00:26:51.210
immensely. First... as a piece of cinema it is

00:26:51.210 --> 00:26:54.390
the cornerstone of modern spanish comedy so many

00:26:54.390 --> 00:26:56.529
filmmakers trace their roots back to berlanga

00:26:56.529 --> 00:26:58.589
but more importantly it has entered the language

00:26:58.589 --> 00:27:02.569
the phrase welcome mr marshall bienvenido mr

00:27:02.569 --> 00:27:06.230
marshall is an idiom in spain today how is it

00:27:06.230 --> 00:27:08.809
used what does it mean in conversation it's a

00:27:08.809 --> 00:27:11.009
warning it's shorthand for don't believe the

00:27:11.009 --> 00:27:21.339
hype Here we go again. Exactly. People will say,

00:27:21.440 --> 00:27:23.140
careful, this looks like Welcome Mr. Marshall

00:27:23.140 --> 00:27:25.869
all over again. It's a cautionary tale against

00:27:25.869 --> 00:27:29.130
delusion. It's the skepticism of the burned believer.

00:27:29.410 --> 00:27:31.329
And there was a perfect real world example of

00:27:31.329 --> 00:27:33.569
this not too long ago, right? We saw this play

00:27:33.569 --> 00:27:37.069
out very recently, around 2012, 2013, in the

00:27:37.069 --> 00:27:39.589
middle of the Spanish economic crisis. There

00:27:39.589 --> 00:27:42.589
was a project called Euro Vegas. I remember this.

00:27:43.349 --> 00:27:46.069
Sheldon Adelson, the American casino magnate.

00:27:46.089 --> 00:27:48.930
That's the one. He wanted to build a massive

00:27:48.930 --> 00:27:51.589
gambling resort near Madrid. The politicians

00:27:51.589 --> 00:27:53.589
were desperate. They were promising thousands

00:27:53.589 --> 00:27:56.230
of jobs, billions in revenue. They were ready

00:27:56.230 --> 00:27:59.150
to change smoking laws, labor laws, tax laws,

00:27:59.269 --> 00:28:02.160
basically anything Adelson wanted. They were

00:28:02.160 --> 00:28:04.299
putting on the Andalusian costume again. Exactly.

00:28:04.319 --> 00:28:06.220
They were dancing for the American billionaire

00:28:06.220 --> 00:28:09.099
and the public saw it immediately. The comparison

00:28:09.099 --> 00:28:11.960
was unavoidable. Protesters started calling the

00:28:11.960 --> 00:28:14.940
project Bienvenido, Mr. Adelson. They literally

00:28:14.940 --> 00:28:17.900
used the film's title to mock it. They even projected

00:28:17.900 --> 00:28:20.359
the movie onto walls during demonstrations. It

00:28:20.359 --> 00:28:23.559
was incredible. That is the power of art. 60

00:28:23.559 --> 00:28:26.200
years later, the best way to critique the government

00:28:26.200 --> 00:28:29.119
was to quote a black and white movie. It just

00:28:29.119 --> 00:28:31.299
shows that the fundamental dynamic hasn't changed.

00:28:31.819 --> 00:28:34.079
Smaller economies are always looking for an outside

00:28:34.079 --> 00:28:36.599
savior, whether it's the Marshall Plan or Euro

00:28:36.599 --> 00:28:39.799
Vegas or, dare I say it, inviting Amazon to build

00:28:39.799 --> 00:28:42.039
a new headquarters in your city. We are always

00:28:42.039 --> 00:28:44.960
tempted to perform for the entity with the money.

00:28:45.079 --> 00:28:48.779
Always. And what about the village itself, Guadalix

00:28:48.779 --> 00:28:51.160
de la Sierra? Did they ever get their tractor?

00:28:51.380 --> 00:28:53.180
I was going to ask. What happened to the real

00:28:53.180 --> 00:28:56.619
town? Well, they got a place in history. If you

00:28:56.619 --> 00:28:59.480
visit Guadalis today, you will find a commemorative

00:28:59.480 --> 00:29:02.619
plaque. The main square has been renamed, and

00:29:02.619 --> 00:29:05.019
right there in the town square, there is a sculpture.

00:29:05.240 --> 00:29:07.720
What's the sculpture of? It depicts the locals

00:29:07.720 --> 00:29:10.900
dressed as Andalusians holding the welcome signs.

00:29:11.220 --> 00:29:14.240
That is so meta. The fake identity they adopted

00:29:14.240 --> 00:29:16.559
in the movie has now become their real identity

00:29:16.559 --> 00:29:19.119
as a tourist attraction. Time flattens everything

00:29:19.119 --> 00:29:21.480
into heritage, doesn't it? The performance has

00:29:21.480 --> 00:29:24.259
become the reality. So let's wrap this up. We've

00:29:24.259 --> 00:29:26.579
looked at the history, the dreams, the politics.

00:29:26.819 --> 00:29:29.400
What are the big takeaways here for someone watching

00:29:29.400 --> 00:29:32.119
this in the 21st century? I think there are three

00:29:32.119 --> 00:29:34.799
layers to this onion. First, it's a warning about

00:29:34.799 --> 00:29:37.880
identity. The film shows the danger of self -erasure.

00:29:38.500 --> 00:29:41.160
When you change who you are to please a master,

00:29:41.359 --> 00:29:43.819
you lose your dignity, and usually you don't

00:29:43.819 --> 00:29:45.859
even get the reward. Right. They ended up with

00:29:45.859 --> 00:29:48.640
nothing but the debt. Authenticity, even if it's

00:29:48.640 --> 00:29:50.720
poor and dusty, is better than a rich man's costume.

00:29:51.259 --> 00:29:53.759
That's the first lesson. It's about the savior

00:29:53.759 --> 00:29:56.799
complex and politics and economics. The film

00:29:56.799 --> 00:30:00.279
exposes the huge gap between high level geopolitics

00:30:00.279 --> 00:30:03.240
and the reality on the ground. The Marshall Plan

00:30:03.240 --> 00:30:05.599
was a strategy for the containment of communism.

00:30:05.980 --> 00:30:09.000
It wasn't a charity for Spanish peasants. We

00:30:09.000 --> 00:30:11.200
have to be realistic about international aid

00:30:11.200 --> 00:30:13.559
and foreign investment. It's never just about

00:30:13.559 --> 00:30:15.839
generosity. There's always an agenda. And the

00:30:15.839 --> 00:30:17.819
third. I think it's the resilience of the community.

00:30:18.910 --> 00:30:21.289
This is the most hopeful part. The film ends

00:30:21.289 --> 00:30:23.829
with the Americans leaving. The dust settles.

00:30:24.529 --> 00:30:27.309
But the people remain. They clean up the mess.

00:30:27.609 --> 00:30:30.210
Manolo gives his ring. They help each other pay

00:30:30.210 --> 00:30:32.509
the debts. That's the most beautiful part. The

00:30:32.509 --> 00:30:35.269
miracle didn't happen, but life goes on. It suggests

00:30:35.269 --> 00:30:37.490
that salvation doesn't come from the sky. It

00:30:37.490 --> 00:30:39.269
doesn't come from a motorcade of black cars.

00:30:39.329 --> 00:30:41.150
It comes from the person standing next to you.

00:30:41.230 --> 00:30:43.769
It really makes you think, we are still doing

00:30:43.769 --> 00:30:46.529
this today. We are still waiting for the American

00:30:46.529 --> 00:30:49.519
motorcade. Maybe today it's not diplomats with

00:30:49.519 --> 00:30:52.680
foreign aid. Maybe it's, you know, tech bros

00:30:52.680 --> 00:30:55.099
from Silicon Valley promising that AI will solve

00:30:55.099 --> 00:30:57.240
all our problems. Or a crypto boom that's going

00:30:57.240 --> 00:30:59.460
to make everyone rich overnight. Exactly. Or

00:30:59.460 --> 00:31:01.420
a foreign investor who's going to revitalize

00:31:01.420 --> 00:31:04.039
our town. We're always scanning the horizon for

00:31:04.039 --> 00:31:05.960
the dust cloud. We're always ready to put on

00:31:05.960 --> 00:31:08.960
a costume. We are. And welcome, Mr. Marshall,

00:31:09.140 --> 00:31:12.400
asks us a very uncomfortable question. What silly

00:31:12.400 --> 00:31:15.079
costume are we currently wearing in the hopes

00:31:15.079 --> 00:31:18.819
that the motorcade stops for us? And maybe, just

00:31:18.819 --> 00:31:21.460
maybe, we should stop looking at the road and

00:31:21.460 --> 00:31:24.319
start tending to our own fields. A profound thought.

00:31:24.380 --> 00:31:26.539
The tractor isn't coming. We have to push the

00:31:26.539 --> 00:31:29.720
plow ourselves, together. That's it for this

00:31:29.720 --> 00:31:32.519
deep dive into Welcome, Mr. Marshall, a comedy

00:31:32.519 --> 00:31:34.680
that is so much more than a laugh. Thanks for

00:31:34.680 --> 00:31:36.220
listening, and we'll see you next time.
