WEBVTT

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Okay, I want you to picture something for a second.

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You're in Manhattan. It's a Tuesday morning.

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The air is crisp. You've got your probably overpriced

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coffee in your hand. And you're walking through

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the financial district. You look up and the sun

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is just catching one of those massive glass towers.

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Or, okay, maybe you're at home scrolling through

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Twitter or X or whatever we're calling it this

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week. Right, who knows. And you see a headline

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flash by. New AI startup valued at $20 billion.

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The classic unicorn headlines. Yeah, you see

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them every single week now. Exactly. And you

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look at these things, the skyscraper gleaming

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in the sun, the unicorn startup minting millionaires

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overnight, and this very specific, maybe a little

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cynical thought crosses your mind. I think I

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know where you're going with this. You think,

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wow, somebody is making an absolute killing off

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of this. But then the second thought hits you.

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Right away. That somebody is definitely not me.

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And historically speaking, you were absolutely

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right to think that. I mean, that wasn't you

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being cynical. That was just you being realistic.

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For the better part of the last century, the

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most lucrative assets in the world, we're talking

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prime commercial real estate, pre -IPO venture

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capital, they've been locked behind what I always

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like to call the velvet rope. The VIP section

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of capitalism. Pretty much. No sneakers allowed.

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Precisely. If you wanted to invest in a commercial

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tower or get in on the ground floor of a company

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like, I don't know, OpenAI or Uber before they

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were household names, you essentially needed

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two things. One, you needed millions and millions

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of dollars in capital. Or two, you needed the

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right phone number in your Rolodex. You had to

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be what the Securities and Exchange Commission,

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the SEC, defines as an accredited... Which is

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really just a fancy regulatory way of saying

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rich. It is a regulatory club. And yeah, most

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of us were not on the list. But today we are

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unpacking the story of a company that looked

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at that velvet rope and decided to take a sledgehammer

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to it. We are doing a deep dive into Fundrise.

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Fundrise. I feel like I've definitely seen their

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ads on Instagram. They're the ones with the invest

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in real estate tagline, right? Usually showing

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a nice house or an apartment complex. That's

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how they started, yes. Yeah. But the story is

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so, so much bigger than just an app for buying

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buildings. Right. Fundrise is a fascinating case

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study because it sits right at the violent intersection

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of regulatory change and technological disruption.

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As of 2025, we're looking at a Washington, D

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.C.-based fintech giant. And when you say giant.

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I mean, they're managing roughly $2 .87 billion

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in equity. They've invested in $7 billion worth

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of total assets. Those numbers are staggering.

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Just the sheer weight of that capital is hard

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to get your head around. They are. But, you know,

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the number that really matters to me isn't the

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billions. It's the people. How so? We're talking

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about. Over 350 ,000 individual investors. Wow.

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So not just three guys in a boardroom smoking

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cigars and deciding the fate of a neighborhood.

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Exactly. This is a massive user base of regular

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people. And the mission of this deep dive isn't

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just to look at their balance sheet. We want

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to unpack how two brothers from D .C. utilized

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a specific and frankly kind of obscure change

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in federal law, the JOBS Act, to build a machine

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that allows you, with as little as $10, to own

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pieces of the World Trade Center. Wait, really?

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The World Trade Center? Or... The company's building

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the future of artificial intelligence. It's just

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an incredible journey. I mean, it takes us from

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a single renovated building in D .C. to a financial

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powerhouse backed by the likes of Goldman Sachs

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and J .P. Morgan. It really is. So let's rewind

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the tape. Let's go back to the beginning. Because

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before they were disrupting Wall Street, the

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founders of Fundrise were actually deeply, deeply

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embedded in the world of traditional real estate,

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weren't they? They were. And I think that's a

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crucial distinction. This is not a story of outsiders

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throwing rocks at the castle wall. This is a

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story of insiders unlocking the gate from the

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inside. The founders are Ben and Dan Miller.

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And in the Washington, D .C. real estate world,

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the name Miller carries some serious weight.

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Okay. Why? Who are they? Their father is Herb

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Miller of Western Development Corp. Should that

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name ring a bell for me? If you live in or around

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D .C., absolutely. Even if you don't, you've

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probably seen his work. Herb Miller was a major

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developer. We're talking over 20 million square

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feet of real estate. 20 million! That's a city!

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He developed Georgetown Park, Washington Harbor.

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These are truly iconic locations. So Ben and

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Dan, they didn't grow up talking about baseball

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or video games. No. They grew up speaking the

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language of zoning, financing, cap rates, and

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development right there at the dinner table.

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Ben was actually the president of Western Development,

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and Dan was a managing partner. So they had the

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pedigree. They had the connections. They could

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have easily just kept doing what their dad did,

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you know, call up a bank, get a $50 million loan,

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build a mall, and just count the profits. Why

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bother trying to reinvent the wheel? Why take

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that kind of risk? Because they saw a flaw in

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the model. Or maybe. Maybe they saw a massive

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inefficiency that just bothered them. What was

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it? Traditional development is incredibly capital

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intensive. You are constantly, constantly beholden

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to institutional gatekeepers. The banks. The

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banks. The private equity funds in New York.

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You have to please the loan officer, the guys

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running the big funds. Ben and Dan, they wanted

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to flip that entire model on its head. They had

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this idea. What if we let the community invest

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in their own neighborhoods? So buy -in, literally.

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Literally. They had this belief that if the people

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who live near development actually owned a piece

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of it, the project would be more successful.

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Think about it. If you own a small stake in the

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coffee shop building down the street. I'm going

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to my coffee shop every morning. Where are you

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going to buy your morning latte? Yeah, it creates

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a loyalty loop. Exactly. It creates a stickiness

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that traditional capital just can't buy. So they

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decided to test this theory out. And this brings

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us to their patient zero, right? A project called

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Makedo. Makedo. It's a really cool spot, actually.

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A communal marketplace in the H Street NE corridor

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in Washington, D .C. You've got retail, a restaurant,

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a cafe, all mixed together. Okay. Now, usually,

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to fund something like this, a developer walks

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into a bank with a binder, you know, the size

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of a phone book, full of spreadsheets. Right.

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But the Millers did something radical for the

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time, and we're talking 2010, 2011 here. They

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decided to open the investment up to the people.

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And when we say people, we're not talking about

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hedge fund managers from Connecticut. No. We

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mean regular residents, neighbors, people on

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the street. They raised $325 ,000 from 175 individual

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investors. That's pretty cool. But the key metric

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here, the thing that really made headlines, was

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the minimum investment. How low did they go?

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Any resident. of dc or virginia could invest

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for as little as 100 100 that is literally less

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than a nice dinner out in washington dc it was

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unheard of yeah i mean you have to understand

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in real estate private equity the minimum ticket

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size is usually 50 000 100 000 sometimes a quarter

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of a million dollars just to get in the door

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to drop it to a hundred dollars that completely

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changed the physics of the deal It democratized

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the asset class in a way that had never, ever

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been done before in the U .S. But wait a minute.

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Doing this in 2010, that couldn't have been easy,

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right? I mean, you couldn't just put a donate

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here button on a website and call it investing.

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The SEC usually frowns on that. Crowns on it

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is putting it very, very mildly. The SEC would

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usually shut that down in a heartbeat and slap

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you with a massive fine. Right. And that is why

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the timeline here is so critical. Fundrise was

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founded in 2010 and launched in 2012. This was

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right before the entire regulatory landscape

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shifted beneath everyone's feet. So they were

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ahead of the curve. They were effectively hacking

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the existing system to make Miketo work. They

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were navigating a complete minefield of securities

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regulations. They had to file mountains and mountains

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of paperwork just to take that $100 from a neighbor.

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But they were betting on something. They were

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betting on a change that was coming down the

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pipeline. The JOBS Act. The Jumpstart Our Business

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Startups Act. Okay, let's unpack this. Because

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I know securities regulation sounds incredibly

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dry -like, my eyes are glazing over just saying

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the words. But in this specific case, it was

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the magic wand that made the entire Fundrise

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business model possible. What exactly did the

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JOBS Act do? So to really understand why this

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matters, you have to go back to the 1930s. Okay.

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After the Great Depression. the stock market

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crash, the SEC created very, very strict rules

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to protect people. They basically said, grandma

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shouldn't be allowed to bet her life savings

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on some sketchy private company. Which makes

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sense. They wanted to prevent fraud. Exactly.

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So they created this concept of the accredited

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investor. The VIP list we talked about earlier.

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Right. And to be accredited, you generally need

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a net worth of over a million dollars. And that

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excludes your primary home or an annual income

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of over $200 ,000. So a pretty high bar. Very

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high. If you didn't meet that bar, you were legally

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banned from investing in these private deals.

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The government was essentially saying, you aren't

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rich enough to understand the risk involved here.

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Which is, it's kind of patronizing, isn't it?

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You're too poor to handle this opportunity, so

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we're going to protect you by keeping you poor.

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There's definitely a paternalistic element to

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it, for sure. But the argument was always consumer

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protection. However, by 2012... You know, the

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economy was still clawing its way back from the

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2008 crash. Small businesses couldn't get loans.

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Startups were starved for capital. So the JOBS

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Act was signed. It recognized that this old rule

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was choking off a vital source of capital for

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the economy. So what did it change? Specifically,

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the provisions regarding equity crowdfunding

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created a new, streamlined process. It allowed

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companies to raise capital from the general public,

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from the non -accredited investors, without the

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crushing burden and expense of doing a full -blown

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IPO. So it basically said you don't have to be

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a millionaire to invest in a private company,

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and you don't have to be a massive public corporation

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to accept money from regular people. In a nutshell,

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yes. It was a massive deregulation effort. And

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Fundrise was positioned perfectly to ride. This

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new wave. They had the platform ready to go.

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They had the platform. They had the proof of

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concept with Miketo. And now, finally, they had

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the law on their side. And they did not waste

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any time. They went from that little local shop

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on H Street to one of the most iconic addresses

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in the entire world. Three World Trade Center.

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This was the moment. This was when Fundrise graduated

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from being an interesting local experiment to

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a national player. In January 2015, they announced

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a deal involving the construction of the third

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tallest tower at the World Trade Center site

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in Lower Manhattan. That is a huge leap. I mean,

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we're talking about a multi -billion dollar project,

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one of the most scrutinized, most symbolic construction

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sites on Earth. How does a crowdfunding app get

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involved in that? They did it by offering tax

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-free bonds. Fundrise purchased a $5 million

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slice of the bonds used for the financing of

00:11:16.059 --> 00:11:18.200
the project. Okay. They then took $2 million

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of that slice. and offered it directly to their

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users on the platform. And again, I have to ask,

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was the buy -in accessible? Or was this for the

00:11:26.169 --> 00:11:29.850
big fish? $5 ,000. You could buy a bond for $5

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,000, and it offered a 5 % tax -free gross annual

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return for five years. That is just wild. Owning

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a bond in the World Trade Center construction

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for five grand? I mean, imagine the bragging

00:11:42.769 --> 00:11:45.509
rights at a dinner party. Well, that tower over

00:11:45.509 --> 00:11:48.129
there, yeah, I helped finance that. It was a

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marketing coup. It generated massive publicity.

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And more importantly, it shared that this model

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wasn't just for renovating a coffee shop. It

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could be a legitimate part of the capital stack

00:11:57.549 --> 00:12:01.549
for skyscrapers. Capital stack. OK, there's a

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term we should probably define for the listener

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who doesn't spend their weekends reading Investopedia.

00:12:05.529 --> 00:12:08.190
Right. So think of funding a big building like

00:12:08.190 --> 00:12:10.789
a layer cake. The bottom layer, the biggest layer,

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is usually a big bank loan. That's the cheapest

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money, the senior debt. Safest. The safest, yes.

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Then you have layers of... equity on top money

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from investors that is riskier but offers much

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higher returns if things go well. Fundrise was

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inserting itself into that stack, proving that

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the crowd could sit right alongside the big banks

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and the institutional players. And speaking of

00:12:30.500 --> 00:12:32.820
capital, Fundrise wasn't just raising money for

00:12:32.820 --> 00:12:34.379
buildings at this point. They were raising money

00:12:34.379 --> 00:12:36.860
for themselves, right? To build the tech, to

00:12:36.860 --> 00:12:39.080
hire the team, to keep the lights on. Correct.

00:12:39.220 --> 00:12:42.379
And their Series A funding round was, for the

00:12:42.379 --> 00:12:46.740
time. Record breaking. They raised $38 million.

00:12:47.460 --> 00:12:50.399
$38 million. At the time, that was more than

00:12:50.399 --> 00:12:52.659
any other crowdfunding company had ever raised.

00:12:52.860 --> 00:12:55.440
It wasn't even close. Who was putting up that

00:12:55.440 --> 00:12:57.820
kind of cash for a model that was still pretty

00:12:57.820 --> 00:13:00.480
new? It was a very interesting and very strategic

00:13:00.480 --> 00:13:03.740
mix. The round was led by a company called Renren.

00:13:04.139 --> 00:13:06.799
Renren, the Chinese social networking company.

00:13:07.879 --> 00:13:10.259
The Facebook of China. That's the one. Ren Ren

00:13:10.259 --> 00:13:13.399
invested $31 million of that $38 million total.

00:13:13.679 --> 00:13:16.980
That seems a little random. Why would a Chinese

00:13:16.980 --> 00:13:19.639
social media company want to invest in a D .C.

00:13:19.679 --> 00:13:22.360
real estate platform? It seems random now, but

00:13:22.360 --> 00:13:25.340
at the time, Chinese tech giants were aggressively

00:13:25.340 --> 00:13:28.759
diversifying into global fintech. They saw the

00:13:28.759 --> 00:13:30.980
potential of this model maybe even before a lot

00:13:30.980 --> 00:13:33.019
of U .S. venture firms did. So they saw the future.

00:13:33.299 --> 00:13:36.320
But what's just as crucial is who else was in

00:13:36.320 --> 00:13:39.460
that round? They had heavy hitters from the U

00:13:39.460 --> 00:13:41.940
.S. real estate and finance world. Guggenheim

00:13:41.940 --> 00:13:45.059
Partners invested. A huge name. A huge name.

00:13:45.159 --> 00:13:46.840
You had executives from Rockrose Development

00:13:46.840 --> 00:13:50.159
and Forest City Enterprises, two massive real

00:13:50.159 --> 00:13:52.220
estate players. So you have the big tech money

00:13:52.220 --> 00:13:54.620
from Renren, and then you have the establishment

00:13:54.620 --> 00:13:57.740
money from Guggenheim and Rockrose. That is a

00:13:57.740 --> 00:14:01.019
powerful seal of approval. It was total institutional

00:14:01.019 --> 00:14:04.220
validation. It told the entire market, this isn't

00:14:04.220 --> 00:14:08.299
just a toy, this is real. By February 2015, they

00:14:08.299 --> 00:14:10.720
had commitments for another $100 million from

00:14:10.720 --> 00:14:12.700
institutional investors to put into their real

00:14:12.700 --> 00:14:15.019
estate offerings. They were flush with cash,

00:14:15.139 --> 00:14:16.940
and they were ready to scale up. And scaling

00:14:16.940 --> 00:14:19.159
meant inventing something new, because buying

00:14:19.159 --> 00:14:21.399
a specific bond for a specific building is cool,

00:14:21.639 --> 00:14:24.110
but... It's hard to build a diversified portfolio

00:14:24.110 --> 00:14:26.529
that way, right? If I, the user, have to pick

00:14:26.529 --> 00:14:28.529
every single building I want to invest in, that

00:14:28.529 --> 00:14:30.669
takes a lot of time and research. Precisely.

00:14:30.669 --> 00:14:33.210
And that friction that I have to read 50 documents

00:14:33.210 --> 00:14:36.629
just to buy one bond problem led directly to

00:14:36.629 --> 00:14:39.610
their biggest innovation yet, the ERIC. The Electronic

00:14:39.610 --> 00:14:42.129
Real Estate Investment Trust. Launched in December

00:14:42.129 --> 00:14:45.269
2015, this was the world's first ever online

00:14:45.269 --> 00:14:48.440
REIT. And it was launched under Regulation A

00:14:48.440 --> 00:14:51.000
plus C, which is a specific part of the Joe B

00:14:51.000 --> 00:14:54.080
.S. Act that allows for even larger capital raises

00:14:54.080 --> 00:14:56.519
from the public. How did this change the user

00:14:56.519 --> 00:14:58.820
experience? What did it do for me as an investor?

00:14:59.159 --> 00:15:01.620
It simplified it dramatically. Instead of picking

00:15:01.620 --> 00:15:03.960
one single building, you just put your money

00:15:03.960 --> 00:15:06.440
into the Arrette. The Arrette then goes out and

00:15:06.440 --> 00:15:08.539
buys a whole portfolio of properties all across

00:15:08.539 --> 00:15:10.960
the United States. And the minimum investment,

00:15:11.080 --> 00:15:14.889
it dropped to just $1 ,000. So for $1 ,000, I'm

00:15:14.889 --> 00:15:17.070
instantly diversified across commercial real

00:15:17.070 --> 00:15:19.750
estate nationwide. It's kind of like a mutual

00:15:19.750 --> 00:15:22.409
fund, but for buildings. That's the perfect analogy.

00:15:22.649 --> 00:15:24.470
And the demand was immediate and overwhelming.

00:15:24.809 --> 00:15:28.070
The first E -Rite had a $50 million offering

00:15:28.070 --> 00:15:31.110
cap. They launched a second one in February 2016.

00:15:31.649 --> 00:15:35.110
By December of 2016, their income E -Rite became

00:15:35.110 --> 00:15:37.570
the first company to ever raise the maximum $50

00:15:37.570 --> 00:15:40.389
million allowed under Regulation A. So they were

00:15:40.389 --> 00:15:42.809
maxing out what the law literally allowed them

00:15:42.809 --> 00:15:45.029
to do. They were pushing the limits of the regulation,

00:15:45.250 --> 00:15:48.029
quite literally. They were proving that the retail

00:15:48.029 --> 00:15:50.909
investor had an appetite for this product that

00:15:50.909 --> 00:15:53.110
Wall Street had just completely underestimated

00:15:53.110 --> 00:15:55.529
for decades. And then they kept expanding on

00:15:55.529 --> 00:15:58.610
this idea. In 2017, they launched the e -fund.

00:15:58.889 --> 00:16:01.389
Yep, the e -fund. How is an e -fund different

00:16:01.389 --> 00:16:04.409
from an array? They sound similar. They do, but

00:16:04.409 --> 00:16:06.809
they had a different focus. The EREITs were mostly

00:16:06.809 --> 00:16:09.509
focused on commercial assets or income generating

00:16:09.509 --> 00:16:12.330
properties, things like shopping centers, apartment

00:16:12.330 --> 00:16:14.210
complexes that already existed and were paying

00:16:14.210 --> 00:16:18.149
rent. OK. Stable income. Exactly. The E -funds,

00:16:18.149 --> 00:16:20.289
like their first one, the Los Angeles E -fund,

00:16:20.450 --> 00:16:24.169
were focused on for sale housing. in major cities.

00:16:24.250 --> 00:16:26.669
So developing new housing stock, building from

00:16:26.669 --> 00:16:29.389
the ground up. They also introduced robo advisor

00:16:29.389 --> 00:16:32.190
services around this time, helping users allocate

00:16:32.190 --> 00:16:34.210
their money based on their goals. You know, do

00:16:34.210 --> 00:16:36.190
you want income now or do you want growth later?

00:16:36.309 --> 00:16:38.049
It sounds like everything was just going up and

00:16:38.049 --> 00:16:40.759
to the right. A perfect startup story. But as

00:16:40.759 --> 00:16:42.879
we know, every startup has its growing pains

00:16:42.879 --> 00:16:45.840
or in some cases, full blown drama. And Fundrise

00:16:45.840 --> 00:16:49.080
hit a massive snag in 2016. They did. It was

00:16:49.080 --> 00:16:52.399
a very significant internal conflict that spilled

00:16:52.399 --> 00:16:54.940
into the public eye. And honestly, it could have

00:16:54.940 --> 00:16:56.919
killed the company right then and there. Wow.

00:16:57.139 --> 00:17:01.480
What happened? In February 2016, Fundrise terminated

00:17:01.480 --> 00:17:04.099
their chief financial officer and a senior accountant.

00:17:04.400 --> 00:17:08.640
Whoa. Firing the CFO is never a small deal. That's

00:17:08.640 --> 00:17:10.059
the person who knows where all the money is.

00:17:10.180 --> 00:17:12.640
That's the person signing off on the books. What

00:17:12.640 --> 00:17:15.200
happened? Well, depends on who you asked at the

00:17:15.200 --> 00:17:17.380
time. Yeah. There were two very different stories.

00:17:17.740 --> 00:17:20.539
The company alleged that the CFO attempted to

00:17:20.539 --> 00:17:23.240
extort over $1 million from the enterprise. Extort.

00:17:23.380 --> 00:17:25.480
They claimed he was basically holding the company

00:17:25.480 --> 00:17:28.119
hostage. That's like a movie plot. And what was

00:17:28.119 --> 00:17:30.279
his side of the story? What did he say? He denied

00:17:30.279 --> 00:17:33.019
the extortion claims entirely. He claimed that

00:17:33.019 --> 00:17:34.900
his termination was retaliation because he had

00:17:34.900 --> 00:17:37.019
reported what he called serious fraudulent behavior

00:17:37.019 --> 00:17:40.180
within the company. That is the F word that no

00:17:40.180 --> 00:17:42.579
financial company ever wants to hear, fraud,

00:17:42.859 --> 00:17:46.500
especially not in fintech. It is a nuclear accusation.

00:17:46.619 --> 00:17:48.759
You have to remember the context fintech was

00:17:48.759 --> 00:17:51.299
booming, but everyone was terrified of another

00:17:51.299 --> 00:17:54.200
Enron or another Madoff situation. Of course.

00:17:54.460 --> 00:17:56.539
Especially with a new model like crowdfunding.

00:17:56.640 --> 00:17:59.799
If investors lose trust, the platform evaporates

00:17:59.799 --> 00:18:02.460
overnight. It's a confidence game. At its core.

00:18:02.660 --> 00:18:06.000
So what did Fundrise do? They knew this. So they

00:18:06.000 --> 00:18:08.200
immediately hired an outside independent audit

00:18:08.200 --> 00:18:11.119
firm to come in and investigate all the allegations.

00:18:11.480 --> 00:18:14.259
And what did the audit find? The firm went through

00:18:14.259 --> 00:18:17.059
everything and concluded that there was no reasonable

00:18:17.059 --> 00:18:20.299
basis for the fraud allegations. OK, so the independent

00:18:20.299 --> 00:18:23.549
audit cleared them completely. It did. And while

00:18:23.549 --> 00:18:26.869
it was a very tumultuous moment for them, it's

00:18:26.869 --> 00:18:29.109
actually a really important part of their history.

00:18:29.750 --> 00:18:31.930
FinTech companies love that motto, move fast

00:18:31.930 --> 00:18:34.289
and break things, right? That's the Silicon Valley

00:18:34.289 --> 00:18:36.549
mantra. But when you are dealing with people's

00:18:36.549 --> 00:18:39.269
life savings, you cannot break things. You need

00:18:39.269 --> 00:18:42.250
rigorous governance. Surviving that scandal,

00:18:42.509 --> 00:18:44.849
submitting to a third -party audit, and coming

00:18:44.849 --> 00:18:47.730
out clean, it likely strengthened their internal

00:18:47.730 --> 00:18:51.150
controls and, ironically, proved their resilience

00:18:51.150 --> 00:18:53.619
to the market. It's the classic trial by fire.

00:18:53.700 --> 00:18:56.099
If you can survive an internal coup and a public

00:18:56.099 --> 00:18:58.220
fraud accusation, you can probably survive a

00:18:58.220 --> 00:19:00.759
tough market. You'd hope so. So they survived

00:19:00.759 --> 00:19:04.660
2016. They have the arids humming along. But

00:19:04.660 --> 00:19:07.359
the real estate market is always changing. And

00:19:07.359 --> 00:19:10.960
around 2021, Fundrise makes another massive pivot.

00:19:11.119 --> 00:19:13.980
They stopped looking at office towers and started

00:19:13.980 --> 00:19:16.400
looking at suburban driveways. The Sunbelt Strategy.

00:19:16.920 --> 00:19:18.819
This is where Fundrise really demonstrated their

00:19:18.819 --> 00:19:22.240
ability to analyze macroeconomic data and shift

00:19:22.240 --> 00:19:25.019
their massive ship accordingly. It's one thing

00:19:25.019 --> 00:19:27.759
to have a good idea. It's another to adapt. So

00:19:27.759 --> 00:19:29.660
what did they see in the data that made them

00:19:29.660 --> 00:19:32.200
change core so dramatically? They saw the donut

00:19:32.200 --> 00:19:34.119
effect happening before it was even really a

00:19:34.119 --> 00:19:36.839
mainstream term. The donut effect. I'm hungry,

00:19:37.000 --> 00:19:38.839
but I'm assuming we aren't talking about pastries

00:19:38.839 --> 00:19:41.759
here. Unfortunately not. It's when the city center,

00:19:41.920 --> 00:19:44.680
the downtown core, hollows out and the suburbs

00:19:44.680 --> 00:19:48.190
around it get fat. Ah, okay. They saw the huge

00:19:48.190 --> 00:19:51.029
demographic shift. Millennials were aging into

00:19:51.029 --> 00:19:53.509
their prime home -buying years, but they were

00:19:53.509 --> 00:19:55.630
completely priced out of the big coastal cities.

00:19:56.549 --> 00:19:58.329
Simultaneously, remote work was beginning to

00:19:58.329 --> 00:20:00.329
untether people from expensive places like New

00:20:00.329 --> 00:20:02.210
York and San Francisco. People were leaving.

00:20:02.230 --> 00:20:04.349
People were leaving and moving to the Sunbelt

00:20:04.349 --> 00:20:07.450
places like Texas, Florida, the Carolinas, looking

00:20:07.450 --> 00:20:10.069
for more space and more affordability. So Fundrise

00:20:10.069 --> 00:20:12.450
decides we need to own the houses these people

00:20:12.450 --> 00:20:14.710
are renting. Exactly. They moved aggressively

00:20:14.710 --> 00:20:17.250
into single family home development and these

00:20:17.250 --> 00:20:20.289
new build to rent communities. Yeah. But to do

00:20:20.289 --> 00:20:24.029
this at scale, I mean, to build thousands and

00:20:24.029 --> 00:20:26.950
thousands of homes, they needed more than just

00:20:26.950 --> 00:20:28.829
crowd capital. They needed serious leverage.

00:20:29.029 --> 00:20:30.970
And this is where the names on the partners list

00:20:30.970 --> 00:20:33.210
get really, really big. This is where they level

00:20:33.210 --> 00:20:37.390
up. In 2021. Fundrise received $300 million in

00:20:37.390 --> 00:20:40.549
credit from Goldman Sachs to invest in developing

00:20:40.549 --> 00:20:43.009
single -family homes in the Sunbelt. Goldman

00:20:43.009 --> 00:20:45.690
Sachs. So that is not a small crowdfunding player

00:20:45.690 --> 00:20:47.789
anymore. That is the establishment giving its

00:20:47.789 --> 00:20:50.789
blessing. It is. And then you fast forward to

00:20:50.789 --> 00:20:56.170
March 2024, and they secured a massive $770 million

00:20:56.170 --> 00:20:59.269
credit facility from J .P. Morgan to expand that

00:20:59.269 --> 00:21:02.269
exact same strategy. So wait. Let's just pause

00:21:02.269 --> 00:21:04.269
on the significance of this for a moment. You

00:21:04.269 --> 00:21:06.769
have a platform that was built to disrupt the

00:21:06.769 --> 00:21:09.250
banks, to go around the banks, now taking over

00:21:09.250 --> 00:21:11.509
a billion dollars in credit from the biggest

00:21:11.509 --> 00:21:13.910
banks on Wall Street. It is a fascinating evolution,

00:21:14.150 --> 00:21:17.589
isn't it? It signals a huge shift from Fundrise

00:21:17.589 --> 00:21:20.390
the Experiment to Fundrise the Institutional

00:21:20.390 --> 00:21:24.089
Asset Manager. Goldman and J .P. Morgan do not

00:21:24.089 --> 00:21:26.690
hand out credit facilities of that size for fun.

00:21:26.769 --> 00:21:30.140
No. unbelievably rigorous due diligence teams.

00:21:30.400 --> 00:21:34.059
It implies a deep, deep level of trust in Fundrise's

00:21:34.059 --> 00:21:37.480
ability to identify good assets, manage them

00:21:37.480 --> 00:21:40.519
effectively, and generate returns. It validates

00:21:40.519 --> 00:21:43.359
their entire Sunbelt thesis. And it creates this

00:21:43.359 --> 00:21:45.799
kind of hybrid model, the equity, the down payment,

00:21:45.960 --> 00:21:47.799
essentially, that comes from the crowd, from

00:21:47.799 --> 00:21:49.940
regular folks like you and me. But the debt,

00:21:50.059 --> 00:21:52.380
the... big mortgage that comes from Wall Street's

00:21:52.380 --> 00:21:54.819
biggest players. Precisely. And that combination

00:21:54.819 --> 00:21:57.940
allows them to scale so much faster than if they

00:21:57.940 --> 00:22:00.380
were relying on the crowd for 100 % of the capital

00:22:00.380 --> 00:22:02.839
stack. It's like capital stack 2 .0. Now, speaking

00:22:02.839 --> 00:22:05.900
of banks, we saw a very weird economic moment

00:22:05.900 --> 00:22:09.759
in 2023. Interest rates skyrocketed. The banks

00:22:09.759 --> 00:22:12.599
all got scared and stopped lending. And Fundrise

00:22:12.599 --> 00:22:15.759
saw another opening. They did. This led to the

00:22:15.759 --> 00:22:18.460
Opportunistic Credit Fund, which they launched

00:22:18.460 --> 00:22:22.119
in January 2023. What was the opportunity? Well,

00:22:22.160 --> 00:22:24.220
you have to remember the context. The Federal

00:22:24.220 --> 00:22:26.240
Reserve was hiking rates faster than they had

00:22:26.240 --> 00:22:29.200
in decades to fight inflation. Traditional banks

00:22:29.200 --> 00:22:31.279
were tightening their belts, refusing to lend

00:22:31.279 --> 00:22:33.759
for new development projects because they were

00:22:33.759 --> 00:22:35.440
worried about their own balance sheets. So you

00:22:35.440 --> 00:22:37.460
had all these developers who needed money and

00:22:37.460 --> 00:22:39.920
the banks were saying no. And Fundrise stepped

00:22:39.920 --> 00:22:43.099
in and said yes. They launched a fund specifically

00:22:43.099 --> 00:22:47.059
for their accredited investors to provide high

00:22:47.059 --> 00:22:51.160
yield, real estate backed debt. In essence, they

00:22:51.160 --> 00:22:53.799
became the lender. That is smart. When interest

00:22:53.799 --> 00:22:56.240
rates are high, it's a very good time to be the

00:22:56.240 --> 00:22:58.599
bank. It's a great time to be the bank. It allowed

00:22:58.599 --> 00:23:00.599
them to capture those higher interest rates for

00:23:00.599 --> 00:23:03.099
their investors, providing a really strong defensive

00:23:03.099 --> 00:23:06.460
play while the equity market was wobbling. It

00:23:06.460 --> 00:23:08.299
showed they could play both offense and defense.

00:23:08.640 --> 00:23:11.779
So up to this point, the entire story is about

00:23:11.779 --> 00:23:15.490
real estate. Buildings, houses, debt for buildings.

00:23:15.650 --> 00:23:19.029
But the subtitle of this deep dive includes venture

00:23:19.029 --> 00:23:22.029
capital. And this, to me, is the most surprising

00:23:22.029 --> 00:23:24.789
pivot of them all. Because dirt and bricks are

00:23:24.789 --> 00:23:28.089
one thing. Canjul. AI code and software algorithms

00:23:28.089 --> 00:23:30.990
are something else entirely. This is the Futures

00:23:30.990 --> 00:23:35.390
Now segment of our story. In late 2022, Fundrise

00:23:35.390 --> 00:23:38.990
launches the Innovation Fund. What was the pitch

00:23:38.990 --> 00:23:41.069
for this? Why should a real estate investor care

00:23:41.069 --> 00:23:43.470
about tech startups? The pitch was actually very

00:23:43.470 --> 00:23:46.190
similar to the original real estate pitch. The

00:23:46.190 --> 00:23:48.309
most exciting growth in the economy is happening

00:23:48.309 --> 00:23:51.109
in private markets and you are locked out. But

00:23:51.109 --> 00:23:52.849
instead of buildings, they were now talking about

00:23:52.849 --> 00:23:55.990
high growth private tech companies, specifically

00:23:55.990 --> 00:23:58.710
fintech and artificial intelligence. But why

00:23:58.710 --> 00:24:00.730
pivot? I mean, was real estate getting boring?

00:24:00.809 --> 00:24:03.799
Was the Sunbelt strategy not working? It's not

00:24:03.799 --> 00:24:05.839
about boredom. It's about where the value is

00:24:05.839 --> 00:24:08.240
being created in the 21st century. It's about

00:24:08.240 --> 00:24:10.220
something called the J -curve. The J -curve.

00:24:10.259 --> 00:24:12.200
Okay, break that down for us. So back in the

00:24:12.200 --> 00:24:14.900
90s, companies went public really early. Think

00:24:14.900 --> 00:24:17.240
about Amazon. It went public when it was tiny,

00:24:17.440 --> 00:24:20.039
relatively speaking. Right. So regular people,

00:24:20.240 --> 00:24:23.460
you and me, got to buy the stock and enjoy all

00:24:23.460 --> 00:24:25.240
of that massive growth in the public market.

00:24:25.299 --> 00:24:28.799
Today, it's the opposite. Companies stay private

00:24:28.799 --> 00:24:31.839
for a decade or even longer. All the massive

00:24:31.839 --> 00:24:33.680
growth, that hyper growth phase of a company

00:24:33.680 --> 00:24:36.359
like OpenAI happens before it ever goes public.

00:24:36.539 --> 00:24:38.940
Right. By the time it finally hits the Nasdaq,

00:24:39.180 --> 00:24:41.480
the 100x gains have already been made by the

00:24:41.480 --> 00:24:43.720
venture capitalists on Sand Hill Road. Exactly.

00:24:43.900 --> 00:24:45.980
If you wait for the IPO, you might be buying

00:24:45.980 --> 00:24:48.799
at the very top. Fundrise wanted to give Main

00:24:48.799 --> 00:24:52.160
Street access to that pre -IPO growth. They argued

00:24:52.160 --> 00:24:54.319
that a truly modern portfolio needs exposure

00:24:54.319 --> 00:24:57.789
to technology, not just real estate. So who are

00:24:57.789 --> 00:24:59.490
we talking about here in this fund? Are these

00:24:59.490 --> 00:25:03.230
random, no -name startups? Far from it. As of

00:25:03.230 --> 00:25:07.269
2025, the Innovation Fund has raised over $252

00:25:07.269 --> 00:25:11.130
million from around 74 ,000 investors. And their

00:25:11.130 --> 00:25:13.329
portfolio includes names that define the current

00:25:13.329 --> 00:25:15.609
tech landscape. They have a stake in OpenAI.

00:25:16.210 --> 00:25:18.470
ChatGPT Creators. They have a stake in Anthropic.

00:25:18.710 --> 00:25:21.670
The Claude Creators. The other big AI player.

00:25:21.970 --> 00:25:24.829
Ramp. Omni. These are what they call their star

00:25:24.829 --> 00:25:27.579
holdings. That is absolutely mind bending to

00:25:27.579 --> 00:25:30.619
me. So a regular person using an app on their

00:25:30.619 --> 00:25:32.640
phone that they may be downloaded to buy a piece

00:25:32.640 --> 00:25:36.119
of an apartment building essentially owns a tiny,

00:25:36.200 --> 00:25:40.799
tiny sliver of open AI. Technically, yes, through

00:25:40.799 --> 00:25:44.299
the fund. It democratizes access to the potential

00:25:44.299 --> 00:25:47.400
upside of the AI revolution in a way that simply

00:25:47.400 --> 00:25:49.900
wasn't possible a decade ago. It's the velvet

00:25:49.900 --> 00:25:52.000
rope being cut again, but this time for the VIP

00:25:52.000 --> 00:25:54.279
section of Silicon Valley. And they aren't just

00:25:54.279 --> 00:25:56.160
relying on their own app to sell this new fund

00:25:56.160 --> 00:25:58.259
anymore, right? I saw something about a major

00:25:58.259 --> 00:26:00.460
partnership with SoFi. Yes, that happened in

00:26:00.460 --> 00:26:04.119
July 2025. SoFi, which is another massive fintech

00:26:04.119 --> 00:26:06.660
company with millions of users, began offering

00:26:06.660 --> 00:26:09.599
Fundrise's innovation fund to its own user base.

00:26:09.799 --> 00:26:11.819
That's a huge distribution channel. That's putting

00:26:11.819 --> 00:26:14.859
it in front of so many new eyeballs. It is. It

00:26:14.859 --> 00:26:17.720
integrates Fundrise's product. into the broader

00:26:17.720 --> 00:26:21.299
FinTech ecosystem. It signals that Fundrise is

00:26:21.299 --> 00:26:23.900
becoming an infrastructure player. They're providing

00:26:23.900 --> 00:26:25.900
the investment vehicle that other platforms can

00:26:25.900 --> 00:26:28.359
just plug into. They are becoming part of the

00:26:28.359 --> 00:26:30.799
plumbing of private market investing for the

00:26:30.799 --> 00:26:34.390
masses. So we sit here in 2026. Fundrise has

00:26:34.390 --> 00:26:36.829
survived the startup phase. They have navigated

00:26:36.829 --> 00:26:39.130
a public scandal. They've weathered massive interest

00:26:39.130 --> 00:26:41.289
rate hikes. They're managing billions of dollars.

00:26:41.789 --> 00:26:44.930
And they're winning awards left and right. Forbes

00:26:44.930 --> 00:26:49.329
FinTech 50, Inc. 5 ,000, CNBC's top FinTech companies.

00:26:49.670 --> 00:26:51.970
They have, for all intents and purposes, built

00:26:51.970 --> 00:26:55.109
a new type of financial institution. Yeah. One

00:26:55.109 --> 00:26:56.849
that looks very, very different from the banks

00:26:56.849 --> 00:26:58.809
of the 20th century. So let's bring it all home.

00:26:58.890 --> 00:27:00.490
What does this all mean for the person listening

00:27:00.490 --> 00:27:02.650
to this right now? Why does this story matter

00:27:02.650 --> 00:27:05.339
to them? It matters because it represents a fundamental

00:27:05.339 --> 00:27:08.420
shift in how wealth is generated and who gets

00:27:08.420 --> 00:27:10.920
access to it. For a long, long time, the stock

00:27:10.920 --> 00:27:13.480
market, the public market, was the only game

00:27:13.480 --> 00:27:16.480
in town for the average person. Fundrise and

00:27:16.480 --> 00:27:19.000
the broader wave of these Reg A Plus platforms

00:27:19.000 --> 00:27:22.849
are trying to let Main Street. participate in

00:27:22.849 --> 00:27:25.650
the private markets, where so much of that early

00:27:25.650 --> 00:27:28.130
growth happens. It means investing is no longer

00:27:28.130 --> 00:27:31.009
a black box. You have tools to diversify your

00:27:31.009 --> 00:27:34.869
own portfolio beyond just stocks and bonds. But,

00:27:35.009 --> 00:27:36.990
and there's always a but, it requires a different

00:27:36.990 --> 00:27:38.970
level of understanding. This isn't a savings

00:27:38.970 --> 00:27:41.509
account at your local bank. No, it is not. And

00:27:41.509 --> 00:27:44.630
that's critical. These are illiquid assets. You

00:27:44.630 --> 00:27:46.349
can't necessarily pull your money out tomorrow

00:27:46.349 --> 00:27:48.809
like you can with a stock. Why not? Because real

00:27:48.809 --> 00:27:51.990
estate takes time to build or to sell. A venture

00:27:51.990 --> 00:27:54.369
capital investment can take 7 to 10 years to

00:27:54.369 --> 00:27:58.109
mature. The velvet rope has been cut, but the

00:27:58.109 --> 00:28:00.589
risks of being in the VIP section are still very

00:28:00.589 --> 00:28:03.069
real. You have to be willing to lock your money

00:28:03.069 --> 00:28:04.769
up for the long term. You have to have a long

00:28:04.769 --> 00:28:07.549
time horizon. That is the tradeoff. Access comes

00:28:07.549 --> 00:28:09.450
with responsibility. You get the seat at the

00:28:09.450 --> 00:28:11.670
table, but you also have to be prepared to pay

00:28:11.670 --> 00:28:14.390
the bill if the meal isn't good. And that raises

00:28:14.390 --> 00:28:17.170
the final and perhaps the most provocative question

00:28:17.170 --> 00:28:19.930
for our listeners to chew on as we wrap up. Let's

00:28:19.930 --> 00:28:22.599
hear it. Fundrise started by letting neighbors

00:28:22.599 --> 00:28:25.180
own their neighborhood shops. It was local. It

00:28:25.180 --> 00:28:27.640
was tangible. You could see the bricks. Now it

00:28:27.640 --> 00:28:29.759
lets them own pieces of artificial intelligence

00:28:29.759 --> 00:28:33.940
and massive, complex credit portfolios. As these

00:28:33.940 --> 00:28:36.880
platforms grow to manage not just $7 billion,

00:28:37.059 --> 00:28:40.680
but maybe $70 billion, maybe $700 billion, will

00:28:40.680 --> 00:28:44.279
the distinction between Wall Street and Main

00:28:44.279 --> 00:28:46.940
Street investors eventually disappear entirely?

00:28:47.599 --> 00:28:50.039
And if it does, does the sheer scale of this

00:28:50.039 --> 00:28:53.680
retail herd introduce new types of systemic risks

00:28:53.680 --> 00:28:55.920
we haven't even thought of yet? What happens

00:28:55.920 --> 00:28:59.500
if 350 ,000 people panic at the same time in

00:28:59.500 --> 00:29:01.900
a private market that isn't designed for that

00:29:01.900 --> 00:29:04.160
kind of speed or liquidity? That is a heavy thought.

00:29:04.220 --> 00:29:06.940
We wanted access. We got access. And now we have

00:29:06.940 --> 00:29:08.940
to live with the market dynamics we helped create.

00:29:09.200 --> 00:29:11.660
Indeed. It's a brave new world of investing.

00:29:11.759 --> 00:29:13.400
Well, thank you for unpacking this with us. It's

00:29:13.400 --> 00:29:15.740
been a fascinating look at how a change in the

00:29:15.740 --> 00:29:18.720
law and some ambitious brothers really did change

00:29:18.720 --> 00:29:21.140
the entire investing landscape. My pleasure.

00:29:21.220 --> 00:29:22.980
It was a great conversation. And to our listener,

00:29:23.099 --> 00:29:25.079
thanks for deep diving with us. We'll catch you

00:29:25.079 --> 00:29:25.599
on the next one.
