WEBVTT

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I want you to picture something with me. It's,

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I don't know, 2 .00 a .m. The house is totally

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quiet. Everyone else is asleep. And the only

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light in the room is just the glow from your

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laptop screen. You started out maybe, what, three

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hours ago? Just looking up. Oh, let's say the

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history of the Federal Reserve. Or, you know,

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maybe just scrolling Twitter. But then you clicked

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a link. And then another one. Ah, the rabbit

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hole. We've all hovered at the edge of it. Exactly.

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And suddenly you're on some forum you've never

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even seen before, reading a PDF that looks like

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it was scanned in a basement back in 1994. And

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you get this feeling. It's not just curiosity.

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It's almost physical, a kind of rush, because

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you're looking at all these disparate things,

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a symbol on a dollar bill, a flight log from

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a private jet, some weird background detail in

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a press conference. And for the very first time,

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they don't look random at all. They look like

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a map. Yes, they look like a map. That moment,

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that aha moment where all the chaos of the world

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suddenly just resolves into a clear, simple picture

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that is one of the most seductive psychological

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experiences a human being can have. It really

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does feel like an epiphany. It feels like you're

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the detective in a noir movie. You know, you're

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the only one who sees the strings. And today

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we are going deep on that feeling. We're talking

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about. conspiracy theories. But listen, before

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you roll your eyes or, you know, check to see

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if your tinfoil hat is on straight, we aren't

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here to just dunk on people who believe the Earth

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is flat. No, no, that would be way too easy and

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frankly not very useful. We want to do something

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a little different. We want to take apart the

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engine of belief itself. The engine of belief.

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I like that. We've got a whole stack of research

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here, psychology, sociology, some history, and

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even some really fascinating mathematics that

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helps explain why rational people can believe

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really impossible things. And we're going to

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look at the how. You know, how do these theories

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actually work? How do they trap you? And I think

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most importantly, if you have an uncle or a friend

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who is... Right now, completely convinced that

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birds are government surveillance drones. A classic.

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A classic, yes. And by the way, real birds do

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exist. How do you actually talk to them without

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completely ruining Thanksgiving? It is a massive

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topic. I mean, it touches on everything from

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how we process information to how we trust each

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other to... to how we deal with the terrifying

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randomness of the world. So let's start at the

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very beginning. Let's start with definitions.

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Because I feel like the term conspiracy theorist

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has just become this slur we throw at anyone

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we disagree with. Oh, absolutely. Oh, you don't

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like my tax policy. You must be a conspiracy

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theorist. It is often used that way, yes. But

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we need to be precise here. You see, in the cold,

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hard light of the legal system, a conspiracy

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is a very real thing. It's just a secret plan

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by two or more people to do something unlawful

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or harmful. Right. So two guys planning to rob

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a liquor store. That's a conspiracy. Precisely.

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Or, you know, corporate price fixing or Watergate.

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Watergate's the classic example, right? Yeah.

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You had men meeting in parking garages, hush

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money, a break in, a cover up involving the president

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himself. That was a real conspiracy. But it wasn't

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a conspiracy theory. No, not in the way we use

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the term now because it was proven. We had the

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tapes. We had the court cases. The evidence was

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there. So the difference is just the evidence?

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Is that it? It's more about the relationship

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to the consensus of experts. A conspiracy theory,

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in the academic sense, is what's called a lay

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theory. It's a hypothesis that's proposed by

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non -experts. And it directly contradicts the

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mainstream explanation provided by the relevant

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institutions. You know, the government, the scientific

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community, historians, and so on. Okay, so it's

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basically the experts all say X, but I, a guy

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with the blog, am telling you it's actually Y.

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Exactly. And there's a really crucial structural

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difference, too. A real investigation, a scientific

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inquiry, is open to... falsification meaning

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you can prove it wrong yes if the police think

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you robbed the bank but then they find clear

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video footage of you at a restaurant clear across

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town at the exact same time they have to drop

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the theory they have to well unless they're bad

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cops but generally yeah generally yes yeah but

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a conspiracy theory it's designed to be self

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-sealing It is what philosophers call epistemically

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self -insulated. Okay, that sounds really fancy.

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Unpack that for me. What does that mean? It means

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the theory has a built -in immune system against

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facts. So let's say you believe in a massive

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cover -up about aliens. Okay. If I show you an

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official document from the Air Force that says,

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we have found no evidence of aliens, you don't

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say, oh, I guess I was wrong. No, I say, see,

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that proves the cover -up. They created a fake

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document to throw us off the trail. Exactly.

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The evidence against the theory becomes evidence

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for the conspiracy. And the absence of evidence

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does the same thing, right? If you can't find

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the secret alien base, it just proves how good

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they are at hiding it. You got it. It's a completely

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circular trap. You can't get out. You can't win

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an argument with logic because the logic of the

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theory just, it eats all the counter arguments.

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It does. And this leads to something called cascade

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logic. Cascade logic. Is that where the conspiracy

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has to keep getting bigger and bigger to survive?

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Yes, precisely. Imagine you believe a local politician

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was framed for a crime. Then the forensic lab

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produces DNA evidence that matches the politician.

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Okay. Now, for your theory to survive, you can't

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just believe the politician is innocent. You

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have to believe the forensic lab is corrupt,

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too. Right. They're in on it. Then the judge

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accepts the DNA evidence. Now the judge is in

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on it. Then the local paper reports on the verdict.

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Now the media is in on it. So it starts with

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just like three guys in a room and ends up with

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3 ,000 people involved. It cascades. Yeah. It

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has to until it encompasses basically everyone

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in a position of authority. Except for the believer,

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of course. Now, speaking of things people believe,

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I have to bring this up because I am guilty of

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this. I've said this at parties. I've definitely

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repeated this fact. The idea that the term conspiracy

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theory was actually invented by the CIA in 1964

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specifically to discredit people who were asking

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legitimate questions about the JFK assassination.

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It is one of the most popular meta conspiracy

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theories out there. The idea that the very language

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we use is a PSYOP. But it makes so much sense,

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right? It's such a convenient way to dismiss

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someone. Oh, stop it with your conspiracy theories.

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It just shuts down the conversation. So come

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on, did the CIA cook this up? I hate to be the

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bearer of bad news for a good story, but no.

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They absolutely did not. We have the receipts

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on this and they go back way, way further than

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the Kennedy administration. How far back are

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we talking? We can trace the phrase conspiracy

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theory in print all the way back to 1863. 1863.

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That's that's the middle of the Civil War. It

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is. There was a letter to the editor in The New

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York Times this January 11th, 1863, and it was

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written by an author named Charles Astor Bristed.

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He was discussing British politics and their.

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potential involvement in the American Civil War.

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And he explicitly uses the phrase conspiracy

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theory to describe a specific political interpretation

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of events. So unless the CIA has a time machine.

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Unless the CIA was active during the Battle of

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Gettysburg. No, they didn't invent it. And it

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pops up again and again in academic circles.

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In 1909, the American Historical Review used

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it. It was just a neutral descriptive term. So

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it didn't have the baggage it has now. Not at

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all. It just meant. a theory that posits a conspiracy.

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It didn't carry that tinfoil hat lunatic connotation

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that it does today. But the phrase was definitely

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in the lexicon. That's actually really important

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context, because if the term has been around

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for 160 years, it means this isn't just a product

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of the Internet age or the CIA. It's a human

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thing. It is. Which, of course, leads us to the

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big question. Why? Why are our brains so wired

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to buy into this stuff? For that. We have to

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go way back. We have to go back to the savannah.

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We have to go back to when we were hunter -gatherers.

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Okay, I'm putting on my loincloth. I'm holding

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a spear. What am I looking for? You are looking

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for patterns. Survival is all about pattern recognition.

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You see clouds gathering on the horizon. You

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predict rain. You see certain footprints in the

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dirt. You predict a gazelle is nearby. But here's

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the problem. Our brains are tuned to be hypersensitive.

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So it's better to see a pattern that isn't really

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there than to miss one that is. Exactly. This

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is a concept called illusory pattern perception.

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Imagine you're walking through some high grass.

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You hear a rustle. Now, it could just be the

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wind or it could be a tiger. Right. If I think

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it's a tiger and I run away, but it was just

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the wind, I feel a little silly, but I'm still

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alive. Correct. That is what's known as a type

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I error, a false positive. The cost is really

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low. You wasted some calories running. But if

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you make a type two error. You assume it's the

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wind, but it's actually a tiger. I'm a lunch.

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You are lunch. You are out of the gene pool.

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So evolution basically selected for the paranoid.

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Evolution selected for the ancestors who saw

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faces in the rocks, who heard voices in the wind,

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and who assumed every rustle in the grass was

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a tiger. We are quite literally the descendants

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of the paranoid. We have a biological imperative

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to connect the dots, even when there are no dots

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to connect. And that bleeds into how we view

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the news, right? There's a term for it. Agency

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detection. Yes. We hate randomness. As a species,

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we have a profound psychological aversion to

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the idea that things just happen. Especially

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big, terrible, world -changing things. This is

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the crisis and control theory. Think about 9

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-11 or the assassination of JFK or a global pandemic.

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These are events that shatter our sense of normalcy.

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They change the course of history. And the idea

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that, say, 9 -11 was caused by just 19 guys getting

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lucky with box cutters, or that one lone sad

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gunman like Lee Harvey Oswald could just take

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out the most powerful man in the world, it feels

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wrong. It feels disproportionate. A huge effect

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demands a huge cause. Our brains really struggle

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to accept that a loser with a cheap mail -order

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rifle can change history. It creates immense

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anxiety because it implies the world is chaotic

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and fragile and unsafe. So the conspiracy theory

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is actually comforting. That seems backwards.

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In a dark way, yes. It is far more comforting

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to believe that a powerful, evil cabal, the Illuminati,

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the Deep State, the Elders of Zion, whatever,

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orchestrated these events. If they are in charge,

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at least someone is in charge. It means there's

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a plan. It's an evil plan for sure, but it's

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a plan. It's not just chaos. Exactly. It restores

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a sense of order and control. You can fight an

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evil enemy. You can't fight random, meaningless

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chaos. That makes a lot of sense. But there's

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another angle here I want to ask you about, the

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ego part of it. Because when I've talked to people

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who are really deep down the rabbit hole, there's

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this sense of, well, superiority. This feeling

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of, you sheeple are all asleep, but I am awake.

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I see the truth. That is the need for uniqueness.

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And it's a huge, huge driver. We all want to

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feel special. We all want to feel like we're

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smart and capable and perceptive. And if I just

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believe what the New York Times and CNN and the

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president are telling me, then I'm just like

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everybody else. I'm just one of 300 million people

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who believe the official story. Right. But if

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I possess what researchers call stigmatized knowledge,

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if I know the real truth about the moon landing

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that's been hidden from everyone else, then suddenly

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I am elite. I am part of this tiny, special group

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of truth seekers. It gives you an instant self

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-esteem boost. It's the imposter paradox turned

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inside out. You actually want to be the outsider

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because in this story, the outsider is the hero.

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And this links directly to specific personality

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traits. Psychologists have found really strong

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correlations between a belief in conspiracy theories

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and something called the dark triad. The dark

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triad sounds like a supervillain team from a

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comic book. It might as well be. It's a cluster

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of three personality traits. Narcissism, Machiavellianism,

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and psychopathy. Oof. That's not a flattering

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list. No. Specifically, narcissism is a big predictor.

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Narcissists are more likely to believe conspiracy

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theories because of that intense need for uniqueness.

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The logic is, I am special, therefore I must

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know the special truth. They also just tend to

00:12:13.000 --> 00:12:15.399
be more paranoid in general. What about the projection

00:12:15.399 --> 00:12:17.580
aspect? I remember reading about Richard Hofstadter's

00:12:17.580 --> 00:12:19.850
work on this, his famous essay. Hoffschatter

00:12:19.850 --> 00:12:22.190
wrote the seminal essay, The Paranoid Style in

00:12:22.190 --> 00:12:25.710
American Politics, back in 1964. And he argued

00:12:25.710 --> 00:12:27.750
that conspiracy theorists often project their

00:12:27.750 --> 00:12:30.129
own unacceptable impulses onto their enemies.

00:12:30.590 --> 00:12:33.110
So if you're a person who craves power, who would

00:12:33.110 --> 00:12:35.029
manipulate other people to get what you want,

00:12:35.169 --> 00:12:37.669
you just naturally assume that everyone else

00:12:37.669 --> 00:12:39.649
in power is doing the same thing. Yes, exactly.

00:12:39.870 --> 00:12:42.549
We see this mirroring all the time. The person

00:12:42.549 --> 00:12:44.429
screaming that the government is a secret cult

00:12:44.429 --> 00:12:46.710
trying to control everyone as often. Well...

00:12:46.919 --> 00:12:48.580
They're busy trying to organize a secret group

00:12:48.580 --> 00:12:51.019
to control everyone. Wow. But the most fascinating

00:12:51.019 --> 00:12:54.080
psychological finding, for me, is the concept

00:12:54.080 --> 00:12:56.419
of the monological belief system. Okay, is this

00:12:56.419 --> 00:12:58.519
the idea that if you believe one, you believe

00:12:58.519 --> 00:13:00.860
them all? It's that, but it's even weirder than

00:13:00.860 --> 00:13:03.139
that. It's not just that you believe many different

00:13:03.139 --> 00:13:05.720
theories. It's that you're more likely to believe

00:13:05.720 --> 00:13:08.320
theories that directly contradict each other.

00:13:08.399 --> 00:13:10.159
Wait, what? Okay, give me an example of that.

00:13:10.440 --> 00:13:12.200
There was a famous study done at the University

00:13:12.200 --> 00:13:14.759
of Kent. They asked people about the death of

00:13:14.759 --> 00:13:17.929
Princess Diana. And they found that the people

00:13:17.929 --> 00:13:20.929
who believe Diana was murdered by MI6. Right.

00:13:20.990 --> 00:13:24.269
A common theory. Were. We're also more likely

00:13:24.269 --> 00:13:26.850
to believe that Diana faked her own death and

00:13:26.850 --> 00:13:29.029
is still alive living on a private island somewhere.

00:13:29.230 --> 00:13:31.429
Hold on. She was murdered by the Secret Service

00:13:31.429 --> 00:13:35.009
and she faked her own death to escape the press.

00:13:35.250 --> 00:13:37.830
She can't be both dead and alive. Logically,

00:13:37.830 --> 00:13:40.519
no. Of course not. But psychologically, yes,

00:13:40.659 --> 00:13:43.320
because the core underlying belief isn't Diana

00:13:43.320 --> 00:13:46.620
is alive or Diana was murdered. The core belief

00:13:46.620 --> 00:13:50.340
is simply the official story is a lie. Ah, I

00:13:50.340 --> 00:13:52.620
see. So as long as you were rejecting the official

00:13:52.620 --> 00:13:54.759
claim that she died in a tragic car accident,

00:13:54.960 --> 00:13:57.019
it doesn't matter what you replace it with, even

00:13:57.019 --> 00:14:00.129
if the replacements totally clash. Exactly. It's

00:14:00.129 --> 00:14:02.730
not about building a coherent alternative history.

00:14:02.970 --> 00:14:05.730
It's about maintaining a coherent feeling of

00:14:05.730 --> 00:14:08.970
distrust. The content of the theory is almost

00:14:08.970 --> 00:14:11.090
secondary to the act of rejecting authority.

00:14:11.429 --> 00:14:14.570
That is. Man, that explains so much about the

00:14:14.570 --> 00:14:17.049
internet comments section. Okay, so we know why

00:14:17.049 --> 00:14:19.610
we fall for it. Let's talk about what we're falling

00:14:19.610 --> 00:14:22.250
for, because not all conspiracies are created

00:14:22.250 --> 00:14:24.450
equal, right? No, not at all. They come in different

00:14:24.450 --> 00:14:26.850
flavors. Jesse Walker, who's an editor at Reason

00:14:26.850 --> 00:14:29.429
Magazine, came up with a really great taxonomy.

00:14:29.730 --> 00:14:33.090
He calls them the five kinds of conspiracy theories.

00:14:33.330 --> 00:14:35.070
I love a good list. Let's break them down. What's

00:14:35.070 --> 00:14:36.830
the first one? First, you have the enemy outside.

00:14:36.990 --> 00:14:39.490
This is the absolute classic, the barbarians

00:14:39.490 --> 00:14:41.779
at the gate. So this is the James Bond villain

00:14:41.779 --> 00:14:45.220
or, you know, foreign invaders. Right. It's figures

00:14:45.220 --> 00:14:47.379
scheming from outside your community to destroy

00:14:47.379 --> 00:14:50.120
it. During the Cold War, it was the Soviets.

00:14:50.820 --> 00:14:53.320
Today, you hear it in rhetoric about foreign

00:14:53.320 --> 00:14:56.460
influences or globalists coming to destroy national

00:14:56.460 --> 00:14:59.059
sovereignty. Okay. So what's number two? The

00:14:59.059 --> 00:15:01.340
enemy within. Now, this one is much scarier.

00:15:01.480 --> 00:15:03.899
Yeah. This is the idea that your neighbor who

00:15:03.899 --> 00:15:06.179
looks like you and talks like you is secretly

00:15:06.179 --> 00:15:09.340
one of them. The McCarthy era. The Red Scare.

00:15:10.159 --> 00:15:12.860
Are you now or have you ever been a member of

00:15:12.860 --> 00:15:15.480
the Communist Party? Precisely. Or you can go

00:15:15.480 --> 00:15:18.039
back to the Salem Witch Trials. The idea that

00:15:18.039 --> 00:15:20.360
the threat is indistinguishable from the average

00:15:20.360 --> 00:15:24.139
citizen. It breeds this intense, corrosive suspicion

00:15:24.139 --> 00:15:27.379
of your own peers. Okay. Then there's the enemy

00:15:27.379 --> 00:15:29.700
above. And this is really the dominant mode of

00:15:29.700 --> 00:15:32.679
the modern era. Powerful elites, the government,

00:15:32.879 --> 00:15:35.299
the billionaires, the corporations, manipulating

00:15:35.299 --> 00:15:38.370
events from on high for their own gain. The man,

00:15:38.549 --> 00:15:40.409
basically. The idea that the strings are all

00:15:40.409 --> 00:15:42.389
being pulled from the penthouse suite. Exactly.

00:15:42.570 --> 00:15:44.710
Then you have the opposite, the enemy below.

00:15:45.070 --> 00:15:47.870
This is the fear that the lower classes or marginalized

00:15:47.870 --> 00:15:51.190
groups are secretly organizing to violently overturn

00:15:51.190 --> 00:15:53.769
the social order. You see this all through history

00:15:53.769 --> 00:15:56.090
with fears of slave rebellions in the American

00:15:56.090 --> 00:15:59.149
South or the upper class fear of a Bolshevik

00:15:59.149 --> 00:16:01.149
style uprising. Yes, it's the fear of the mob.

00:16:01.309 --> 00:16:03.190
And then finally, the fifth kind, which is kind

00:16:03.190 --> 00:16:05.830
of the outlier, benevolent conspiracies. Wait,

00:16:05.889 --> 00:16:08.769
benevolent? These are the good guys. Yes. It's

00:16:08.769 --> 00:16:12.389
the belief in angels or friendly aliens or secret

00:16:12.389 --> 00:16:14.850
brotherhoods working behind the scenes to help

00:16:14.850 --> 00:16:17.570
humanity. So this would be like the QAnon idea

00:16:17.570 --> 00:16:19.889
of white hats in the government who are secretly

00:16:19.889 --> 00:16:22.230
taking down the bad guys. Exactly. It's still

00:16:22.230 --> 00:16:26.110
a conspiracy, a secret plan by a group. But the

00:16:26.110 --> 00:16:29.330
intent is salvation, not destruction. It's a

00:16:29.330 --> 00:16:31.679
hopeful paranoia, if you will. That's Walker's

00:16:31.679 --> 00:16:33.879
list. But we also have to talk about the scope

00:16:33.879 --> 00:16:36.240
of these things, because there's a huge difference

00:16:36.240 --> 00:16:40.000
between, say, the CIA killed JFK and the lizard

00:16:40.000 --> 00:16:42.419
people run the entire galaxy. Right. And that's

00:16:42.419 --> 00:16:45.009
where the work of Michael Barkun comes in. He

00:16:45.009 --> 00:16:47.909
distinguishes between, first, event conspiracies,

00:16:47.909 --> 00:16:50.269
which are limited to one specific time and place,

00:16:50.389 --> 00:16:52.789
like the JFK assassination. Okay, that's simple

00:16:52.789 --> 00:16:54.549
enough. Then you have systemic conspiracies.

00:16:54.549 --> 00:16:56.830
These are much broader. A group with a big goal,

00:16:56.929 --> 00:16:59.029
like taking over a country or establishing a

00:16:59.029 --> 00:17:01.870
new world order. Think about fears of the Freemasons

00:17:01.870 --> 00:17:04.349
or global communist plot. And then there's the

00:17:04.349 --> 00:17:07.130
big one, the super conspiracy. That sounds like

00:17:07.130 --> 00:17:10.269
a Taco Bell menu item. It's the unified field

00:17:10.269 --> 00:17:13.579
theory of paranoia. This is where you link everything.

00:17:13.880 --> 00:17:16.700
You take the JFK assassination, the 9 -11 attacks,

00:17:17.059 --> 00:17:19.559
the creation of the Federal Reserve, UFOs at

00:17:19.559 --> 00:17:22.539
Roswell and the Freemasons, and you say, these

00:17:22.539 --> 00:17:25.500
aren't separate things. They're all just tentacles

00:17:25.500 --> 00:17:28.039
of the same giant octopus. This is David Icke

00:17:28.039 --> 00:17:30.480
territory, right? The shape -shifting reptilians.

00:17:30.759 --> 00:17:33.480
It is. It's hierarchical. The theory argues that

00:17:33.480 --> 00:17:35.940
the local bank manager reports to the politician

00:17:35.940 --> 00:17:38.920
who reports to the Freemason who reports to the

00:17:38.920 --> 00:17:41.670
lizard king on the mothership. It simplifies

00:17:41.670 --> 00:17:44.670
the entire world. There's only one enemy, and

00:17:44.670 --> 00:17:46.809
that enemy is the cause of all suffering. It's

00:17:46.809 --> 00:17:48.710
almost religious in its structure. It provides

00:17:48.710 --> 00:17:51.170
a devil for every problem. It is absolutely a

00:17:51.170 --> 00:17:53.450
kind of secular religion. It replaces God with

00:17:53.450 --> 00:17:55.289
the conspirator. Okay, so we have the definitions,

00:17:55.369 --> 00:17:57.049
we have the psychology, we have the types. Now

00:17:57.049 --> 00:17:58.769
we get to the part that I think is the most,

00:17:58.829 --> 00:18:02.990
well, the most damning. The reality check. Yeah.

00:18:03.029 --> 00:18:05.420
The math. Because whenever I hear these huge

00:18:05.420 --> 00:18:08.599
theories, like the moon landing was faked, I

00:18:08.599 --> 00:18:10.519
always just think about the logistics. I mean,

00:18:10.559 --> 00:18:13.519
I tried to plan a surprise party for my wife

00:18:13.519 --> 00:18:15.960
with five friends and one of them texted her

00:18:15.960 --> 00:18:18.359
the details by mistake two days before it happened.

00:18:18.559 --> 00:18:21.089
Secrets are incredibly hard to keep. But conspiracy

00:18:21.089 --> 00:18:23.650
theories rely on this idea that the government

00:18:23.650 --> 00:18:26.589
is somehow both incredibly incompetent. I mean,

00:18:26.609 --> 00:18:28.890
have you ever been to the DMV? And at the same

00:18:28.890 --> 00:18:31.569
time, hyper -competent, able to fool the entire

00:18:31.569 --> 00:18:35.049
world for 50 years without a single leak. The

00:18:35.049 --> 00:18:37.569
competence contradiction. It's a central paradox.

00:18:37.990 --> 00:18:40.250
But we can go beyond just our intuition here.

00:18:40.309 --> 00:18:42.769
We can actually use math. There was a physicist

00:18:42.769 --> 00:18:46.309
at Oxford named David Robert Grimes who published

00:18:46.309 --> 00:18:48.990
a fantastic paper on this. He wanted to know...

00:18:49.210 --> 00:18:51.650
Mathematically, how long can a secret of a certain

00:18:51.650 --> 00:18:53.990
size actually survive? Love this study. Grimes

00:18:53.990 --> 00:18:55.829
equation. Okay, break it down for us. How does

00:18:55.829 --> 00:18:58.269
it work? So Grimes started with a basic statistical

00:18:58.269 --> 00:19:01.150
model, a Poisson distribution. He needed to find

00:19:01.150 --> 00:19:03.250
a variable for the intrinsic probability of a

00:19:03.250 --> 00:19:06.630
leak. To do that, he looked at three real confirmed

00:19:06.630 --> 00:19:09.049
conspiracies that were eventually exposed to

00:19:09.049 --> 00:19:12.109
the public. Okay, what were they? The NSA's PRISM

00:19:12.109 --> 00:19:14.670
surveillance program, which was exposed by Edward

00:19:14.670 --> 00:19:17.970
Snowden. The infamous Tuskegee syphilis experiment.

00:19:18.849 --> 00:19:22.170
And a major FBI forensic scandal. Right. So these

00:19:22.170 --> 00:19:24.450
were real secrets involving a lot of people that

00:19:24.450 --> 00:19:27.190
eventually did blow up. Exactly. He analyzed

00:19:27.190 --> 00:19:29.170
how many people were involved in each and how

00:19:29.170 --> 00:19:31.069
long it took for the whistle to finally be blown.

00:19:31.549 --> 00:19:34.130
From that, he calculated the base probability

00:19:34.130 --> 00:19:37.089
that any single conspirator would spill the beans

00:19:37.089 --> 00:19:39.609
in a given year. And it turned out to be very,

00:19:39.650 --> 00:19:42.109
very low, about four in a million. Four in a

00:19:42.109 --> 00:19:43.930
million. That sounds super secure. It sounds

00:19:43.930 --> 00:19:46.589
secure if it's just one person. But math is cruel

00:19:46.589 --> 00:19:48.809
when you start adding people. The equation is

00:19:48.809 --> 00:19:51.089
exponential. As the number of people, which he

00:19:51.089 --> 00:19:55.349
called $9, increases, the time, $2, until failure

00:19:55.349 --> 00:19:57.269
drops like a stone. Okay, so let's apply this.

00:19:57.349 --> 00:20:00.009
The moon landing, the big one. Okay. To fake

00:20:00.009 --> 00:20:02.529
the moon landing in 1969, you couldn't just have

00:20:02.529 --> 00:20:05.119
three guys in a TV studio in the desert. You

00:20:05.119 --> 00:20:07.140
needed the thousands of rocket builders at NASA,

00:20:07.359 --> 00:20:09.440
the tracking station operators all over the world,

00:20:09.539 --> 00:20:12.180
the recovery crews in the Pacific, every single

00:20:12.180 --> 00:20:15.180
person at mission control. Grimes estimated that

00:20:15.180 --> 00:20:17.359
even with a very conservative count, you'd need

00:20:17.359 --> 00:20:20.400
about 411 ,000 people to be in on it to some

00:20:20.400 --> 00:20:24.519
degree. 411 ,000 people. If you plug that N411

00:20:24.519 --> 00:20:26.940
,000 dollars into his equation, the estimated

00:20:26.940 --> 00:20:30.420
time until the secret is exposed is... 3 .68

00:20:30.420 --> 00:20:33.539
years. Three and a half years. So by 1973, someone

00:20:33.539 --> 00:20:35.359
would have talked. Statistically, it's almost

00:20:35.359 --> 00:20:38.240
a certainty. A deathbed confession, a drunk brag

00:20:38.240 --> 00:20:41.819
at a bar, a disgruntled employee, a Snowden -style

00:20:41.819 --> 00:20:44.740
leak. The idea that over 400 ,000 people could

00:20:44.740 --> 00:20:47.700
stay completely silent for over 50 years is mathematically

00:20:47.700 --> 00:20:50.369
approaching zero probability. What about the

00:20:50.369 --> 00:20:53.190
cure for cancer conspiracy? The idea that big

00:20:53.190 --> 00:20:55.609
pharma has a cure but is hiding it to keep selling

00:20:55.609 --> 00:20:57.769
chemo drugs. Well, that would have to involve

00:20:57.769 --> 00:21:00.349
research scientists at every major pharmaceutical

00:21:00.349 --> 00:21:03.450
company, plus thousands of academic researchers

00:21:03.450 --> 00:21:06.470
at universities worldwide. Crimes estimated about

00:21:06.470 --> 00:21:09.569
714 ,000 people would need to be in on that secret.

00:21:09.769 --> 00:21:12.990
And the time to exposure? About 3 .17 years.

00:21:13.269 --> 00:21:16.049
Wow. And the theory that climate change is a

00:21:16.049 --> 00:21:18.130
hoax, that all the climate scientists are lying

00:21:18.130 --> 00:21:20.859
to get grant money. Even if you just count the

00:21:20.859 --> 00:21:23.900
core publishing climate scientists, about 29

00:21:23.900 --> 00:21:26.539
,000 people, the hoax would be exposed in under

00:21:26.539 --> 00:21:29.579
27 years. But of course, to orchestrate a global

00:21:29.579 --> 00:21:32.279
hoax, you'd need the scientific bodies, the support

00:21:32.279 --> 00:21:35.059
staff. You're back up to over 400 ,000 people.

00:21:35.220 --> 00:21:36.960
Again, you're looking at under four years. The

00:21:36.960 --> 00:21:39.339
math just doesn't work. It falls apart. It completely

00:21:39.339 --> 00:21:41.900
falls apart. Conspiracies fail because people

00:21:41.900 --> 00:21:44.430
are people. We are social animals. We gossip.

00:21:44.609 --> 00:21:46.990
We have consciences. We get disgruntled. We make

00:21:46.990 --> 00:21:49.849
mistakes. The idea of a perfect silent wall of

00:21:49.849 --> 00:21:52.670
silence is a complete myth. You know, I find

00:21:52.670 --> 00:21:54.630
that incredibly reassuring. It basically says

00:21:54.630 --> 00:21:57.089
the world isn't rigged. It's just messy. That's

00:21:57.089 --> 00:21:59.329
a great way to put it. But, and this is the big

00:21:59.329 --> 00:22:01.250
turn, just because a theory is mathematically

00:22:01.250 --> 00:22:04.049
impossible doesn't mean it's harmless. We treat

00:22:04.049 --> 00:22:06.049
these things like entertainment sometimes. Oh,

00:22:06.089 --> 00:22:08.960
look at the flat earth, guys. How funny. There

00:22:08.960 --> 00:22:11.200
is a body count attached to this stuff. There

00:22:11.200 --> 00:22:14.059
is a very real and in some cases a very high

00:22:14.059 --> 00:22:16.339
body count. We absolutely have to talk about

00:22:16.339 --> 00:22:19.200
the consequences. Let's start with HIV AIDS because

00:22:19.200 --> 00:22:21.480
this is the example that just stopped me in my

00:22:21.480 --> 00:22:23.220
tracks when I was prepping for this deep dive.

00:22:23.359 --> 00:22:25.859
This is perhaps the most tragic example of a

00:22:25.859 --> 00:22:27.859
conspiracy theory entering government policy.

00:22:28.339 --> 00:22:32.039
In the late 1990s and early 2000s, South Africa

00:22:32.039 --> 00:22:34.880
was facing an absolutely exploding AIDS epidemic.

00:22:35.299 --> 00:22:38.500
But the president at the time. Thabo Mbeki became

00:22:38.500 --> 00:22:40.900
convinced by a small group of fringe scientists,

00:22:41.259 --> 00:22:43.519
conspiracy theorists really, who claimed that

00:22:43.519 --> 00:22:46.400
HIV did not cause AIDS. So what did they think

00:22:46.400 --> 00:22:49.319
caused it then? Poverty, malnutrition, or, and

00:22:49.319 --> 00:22:51.299
this is that enemy outside trope we talked about,

00:22:51.480 --> 00:22:54.000
that the antiretroviral drugs themselves were

00:22:54.000 --> 00:22:56.220
poison sent by Western pharmaceutical companies

00:22:56.220 --> 00:22:58.500
to harm Africans. I can see the psychological

00:22:58.500 --> 00:23:01.720
hook there. Mbeki is a post -colonial leader.

00:23:01.900 --> 00:23:05.279
He has every historical reason to distrust Western

00:23:05.279 --> 00:23:08.349
powers. Exactly. The theory fit his political

00:23:08.349 --> 00:23:11.299
worldview perfectly. It was a lay theory that

00:23:11.299 --> 00:23:14.039
flattered his deep suspicion of the West. So

00:23:14.039 --> 00:23:16.579
he rejected the global scientific consensus.

00:23:16.980 --> 00:23:19.660
His government delayed the rollout of life -saving

00:23:19.660 --> 00:23:22.380
antiretroviral drugs. They promoted garlic and

00:23:22.380 --> 00:23:24.960
beetroot as treatments instead of actual medicine.

00:23:25.160 --> 00:23:27.099
And the cost. What was the human cost of that

00:23:27.099 --> 00:23:29.220
decision? Researchers at Harvard did a comprehensive

00:23:29.220 --> 00:23:32.359
study. They estimated that this delay and this

00:23:32.359 --> 00:23:36.440
denialism led directly to approximately 330 ,000

00:23:36.440 --> 00:23:40.180
preventable deaths. 330 ,000. That's not just

00:23:40.180 --> 00:23:42.259
the statistic. That's a genocide by ignorance.

00:23:42.539 --> 00:23:44.980
And on top of that, an estimated 35 ,000 babies

00:23:44.980 --> 00:23:47.460
were born with HIV who could have been protected

00:23:47.460 --> 00:23:49.420
if their mothers had received the proper medication.

00:23:49.980 --> 00:23:52.720
This is what happens when epistemic self -insulation

00:23:52.720 --> 00:23:55.339
meets real political power. We see a similar

00:23:55.339 --> 00:23:57.640
thing, maybe on a smaller scale, but still just

00:23:57.640 --> 00:24:01.180
as tragic, with the famine in Zambia. Yes. Back

00:24:01.180 --> 00:24:05.759
in 2002, Zambia was facing a severe famine. The

00:24:05.759 --> 00:24:08.079
United States offered thousands of tons of corn

00:24:08.079 --> 00:24:10.920
as food aid. But the Zambian government, which

00:24:10.920 --> 00:24:13.319
was heavily influenced by European anti -GMO

00:24:13.319 --> 00:24:15.759
activists spreading theories that genetically

00:24:15.759 --> 00:24:19.160
modified organisms were poisoned or a plot to

00:24:19.160 --> 00:24:21.980
sterilize the African population, rejected the

00:24:21.980 --> 00:24:24.359
food aid. Just imagine that. Imagine being a

00:24:24.359 --> 00:24:27.240
starving parent in Zambia. There is food in a

00:24:27.240 --> 00:24:29.539
warehouse right down the road. But the government

00:24:29.539 --> 00:24:31.640
has locked the doors because of a rumor they

00:24:31.640 --> 00:24:33.819
heard from the Internet. People were literally

00:24:33.819 --> 00:24:36.740
eating leaves and roots while warehouses full

00:24:36.740 --> 00:24:39.759
of life -saving corn sat there locked up. It

00:24:39.759 --> 00:24:41.440
shows that these theories aren't just mental

00:24:41.440 --> 00:24:44.099
glitches. They are actual barriers to human survival.

00:24:44.359 --> 00:24:46.180
And then there's the direct violence. It's not

00:24:46.180 --> 00:24:48.180
just passive harm like rejecting medicine. It

00:24:48.180 --> 00:24:51.579
can be very, very active. Timothy McVeigh, the

00:24:51.579 --> 00:24:53.299
man who blew up the federal building in Oklahoma

00:24:53.299 --> 00:24:57.259
City in 1995, killing 168 people, including children.

00:24:57.599 --> 00:25:00.299
He was completely obsessed with the Turner Diaries

00:25:00.299 --> 00:25:02.900
and New World Order theories. In his mind, he

00:25:02.900 --> 00:25:04.799
believed he was striking a righteous blow against

00:25:04.799 --> 00:25:07.119
tyrannical secret government. And more recently,

00:25:07.240 --> 00:25:09.539
January 6th. The attack on the U .S. Capitol

00:25:09.539 --> 00:25:12.220
was driven almost entirely by the stolen election

00:25:12.220 --> 00:25:15.420
conspiracy theory. The people who stormed that

00:25:15.420 --> 00:25:17.660
building truly believed they were saving the

00:25:17.660 --> 00:25:20.460
country from a silent coup. If you genuinely

00:25:20.460 --> 00:25:23.660
believe a satanic cabal is stealing your democracy,

00:25:23.920 --> 00:25:26.000
then violence starts to feel like a rational

00:25:26.000 --> 00:25:29.289
response. It feels like self -defense. Christopher

00:25:29.289 --> 00:25:31.869
Hitchens had that famous quote, something about

00:25:31.869 --> 00:25:34.470
exhaust fumes. He called conspiracy theories

00:25:34.470 --> 00:25:37.430
the exhaust fumes of democracy. What did he mean

00:25:37.430 --> 00:25:39.589
by that exactly? I think he meant that in a free

00:25:39.589 --> 00:25:42.210
society where information is allowed to circulate

00:25:42.210 --> 00:25:44.509
without censorship, you are inevitably going

00:25:44.509 --> 00:25:48.930
to generate this waste product. People will misuse

00:25:48.930 --> 00:25:51.910
their freedom to spread lies and paranoia. It's

00:25:51.910 --> 00:25:53.789
the unfortunate price of living in a free society.

00:25:54.049 --> 00:25:55.829
But just because it's exhaust doesn't mean we

00:25:55.829 --> 00:25:57.970
should just breathe it in. It's toxic. It poisons

00:25:57.970 --> 00:26:00.509
the whole room. Now, we've been very U .S.-centric

00:26:00.509 --> 00:26:02.789
so far, you know, JFK, the moon landing, Jan

00:26:02.789 --> 00:26:05.430
6. But I want to zoom out. Is this just an American

00:26:05.430 --> 00:26:07.470
glitch? Are we the only ones obsessed with the

00:26:07.470 --> 00:26:10.089
deep state? Oh, absolutely not. This is a human

00:26:10.089 --> 00:26:13.289
universal. The specific flavor changes from culture

00:26:13.289 --> 00:26:15.569
to culture, but the underlying psychological

00:26:15.569 --> 00:26:18.750
mechanism is the same everywhere. Let's look

00:26:18.750 --> 00:26:20.740
at Turkey. You mentioned something in the notes

00:26:20.740 --> 00:26:22.759
that I'd never heard of called the Severus Syndrome.

00:26:22.880 --> 00:26:25.039
This is fascinating. So you have to go back to

00:26:25.039 --> 00:26:28.259
1920. The Ottoman Empire has just collapsed after

00:26:28.259 --> 00:26:31.039
World War I. The Allied powers, Britain, France,

00:26:31.240 --> 00:26:33.799
Italy, they signed the Treaty of Sevres. This

00:26:33.799 --> 00:26:36.440
treaty basically carves up what we now know as

00:26:36.440 --> 00:26:38.680
Turkey. It leaves the Turks with just a tiny

00:26:38.680 --> 00:26:41.240
rump state in Anatolia and gives the rest to

00:26:41.240 --> 00:26:44.369
Greece, Armenia, the Kurds. And the European

00:26:44.369 --> 00:26:47.269
powers. OK, so a real deep historical trauma.

00:26:47.390 --> 00:26:50.089
A massive foundational trauma. Now, the Turks

00:26:50.089 --> 00:26:52.250
fought a war of independence under Ataturk and

00:26:52.250 --> 00:26:54.349
they overturned that treaty. They established

00:26:54.349 --> 00:26:56.690
the modern Republic of Turkey. But the fear of

00:26:56.690 --> 00:26:59.490
that treaty remained. The Severus Syndrome is

00:26:59.490 --> 00:27:02.450
this deep -seated paranoid belief in Turkey that

00:27:02.450 --> 00:27:04.690
the West is always plotting to carve up their

00:27:04.690 --> 00:27:07.329
country again. So if a foreign diplomat visits

00:27:07.329 --> 00:27:10.130
or if the currency drops, a Turkish citizen might

00:27:10.130 --> 00:27:12.970
immediately think, here we go, it's Severs 2

00:27:12.970 --> 00:27:15.769
.0. Exactly. It dictates their foreign policy.

00:27:15.890 --> 00:27:18.309
It shapes how they view the Kurdish minority,

00:27:18.589 --> 00:27:20.630
the European Union, the United States. It's a

00:27:20.630 --> 00:27:23.130
kind of national conspiracy theory that holds

00:27:23.130 --> 00:27:25.569
the country together in a state of constant defensive

00:27:25.569 --> 00:27:28.119
anxiety. What about in the Arab world? What does

00:27:28.119 --> 00:27:30.799
it look like there? There, conspiracy theories

00:27:30.799 --> 00:27:33.160
often function as what the journalist Roger Cohen

00:27:33.160 --> 00:27:36.700
once called a refuge of the powerless. If you

00:27:36.700 --> 00:27:39.099
live in a country with a dictator, no free press,

00:27:39.240 --> 00:27:43.119
and a long, painful history of colonialism, you

00:27:43.119 --> 00:27:45.720
feel like you have no agency over your own life.

00:27:46.220 --> 00:27:49.019
or your nation's destiny. So blaming the CLA

00:27:49.019 --> 00:27:51.799
or Mossad for everything that goes wrong. It

00:27:51.799 --> 00:27:53.920
explains your powerlessness without blaming yourself

00:27:53.920 --> 00:27:56.859
or your own leaders. The logic is we aren't failing

00:27:56.859 --> 00:27:59.519
because of our own internal issues. We are failing

00:27:59.519 --> 00:28:01.759
because the most powerful forces on earth are

00:28:01.759 --> 00:28:04.500
actively conspiring against us. It preserves

00:28:04.500 --> 00:28:06.980
a sense of dignity, but it also paralyzes any

00:28:06.980 --> 00:28:10.430
real progress. And in China. In China. You see

00:28:10.430 --> 00:28:13.309
a mix. You see state -sanctioned theories blaming

00:28:13.309 --> 00:28:16.569
hostile foreign forces, usually the U .S., for

00:28:16.569 --> 00:28:19.289
things like the protests in Hong Kong. But you

00:28:19.289 --> 00:28:22.609
also see these wild grassroots theories, like

00:28:22.609 --> 00:28:24.789
the persistent belief that the Rothschild family

00:28:24.789 --> 00:28:27.990
secretly controls the global currency and is

00:28:27.990 --> 00:28:30.670
trying to destroy China's economic rise. The

00:28:30.670 --> 00:28:33.390
Rothschilds, they really are the greatest hits

00:28:33.390 --> 00:28:35.990
of conspiracy targets, aren't they? The classics

00:28:35.990 --> 00:28:38.269
never go out of style, it seems. Which brings

00:28:38.269 --> 00:28:40.549
us to the tool that spreads these hits faster

00:28:40.549 --> 00:28:43.910
than anything in history. The internet. I feel

00:28:43.910 --> 00:28:45.250
like we can't have this conversation without

00:28:45.250 --> 00:28:47.930
asking, is social media just destroying our brains?

00:28:48.509 --> 00:28:50.430
You know, the research is actually mixed on whether

00:28:50.430 --> 00:28:52.630
people believe more theories now than they did

00:28:52.630 --> 00:28:54.829
in the past. I mean, remember, people genuinely

00:28:54.829 --> 00:28:57.269
believed in witches in the 1600s and it led to

00:28:57.269 --> 00:28:59.789
executions. But what is new is the speed and

00:28:59.789 --> 00:29:02.029
the networking. Right. There's a concept I read

00:29:02.029 --> 00:29:04.549
about called data voids that really scares me.

00:29:04.650 --> 00:29:07.430
This is a crucial concept for understanding how

00:29:07.430 --> 00:29:10.609
search engines can go wrong. Let's say a conspiracy

00:29:10.609 --> 00:29:14.769
theorist on a forum invents a brand new scary

00:29:14.769 --> 00:29:18.579
sounding term. Let's call it. I don't know. Toxic

00:29:18.579 --> 00:29:21.859
sludge vacs. Okay, toxic sludge vacs. Got it.

00:29:21.920 --> 00:29:24.119
If you go to Google and you search for toxic

00:29:24.119 --> 00:29:26.839
sludge vacs, well, the New York Times hasn't

00:29:26.839 --> 00:29:29.359
written an article about it. The CDC hasn't put

00:29:29.359 --> 00:29:31.960
up a fat check page. So the only results that

00:29:31.960 --> 00:29:34.160
come up are the conspiracy sites that invented

00:29:34.160 --> 00:29:36.220
the term in the first place. So the search engine

00:29:36.220 --> 00:29:38.259
results make it look like the theory is confirmed.

00:29:38.480 --> 00:29:41.420
Look, all the top results say it's deadly. Exactly.

00:29:42.000 --> 00:29:43.859
Because the reputable sources haven't had time

00:29:43.859 --> 00:29:46.440
to fill that informational void yet. It creates

00:29:46.440 --> 00:29:49.019
a dangerous trap for the casually curious person.

00:29:49.220 --> 00:29:51.279
And then you have this thing called fusion paranoia.

00:29:51.380 --> 00:29:53.660
This is what we see happening on platforms like

00:29:53.660 --> 00:29:56.420
Twitter X. You have the far left who have a deep

00:29:56.420 --> 00:29:59.180
distrust of corporate globalization and intelligence

00:29:59.180 --> 00:30:02.380
agencies. You have the far right who have a deep

00:30:02.380 --> 00:30:04.619
distrust of the deep state and global institutions.

00:30:05.180 --> 00:30:07.500
And they end up meeting in the middle. The horseshoe

00:30:07.500 --> 00:30:10.000
theory. The two ends of the political horseshoe

00:30:10.000 --> 00:30:12.019
are actually closer to each other than they are

00:30:12.019 --> 00:30:14.299
to the center. They might disagree on why they

00:30:14.299 --> 00:30:16.839
hate the system, but they are united in their

00:30:16.839 --> 00:30:19.160
belief that the system is fundamentally rigged.

00:30:19.180 --> 00:30:21.880
Yeah. So you see these bizarre online alliances

00:30:21.880 --> 00:30:25.390
where, you know. New age hippies and heavily

00:30:25.390 --> 00:30:28.289
armed militia members are sharing the exact same

00:30:28.289 --> 00:30:31.529
anti -government memes. OK, so we have covered

00:30:31.529 --> 00:30:33.970
the what, the why, the who and the where. Now

00:30:33.970 --> 00:30:36.829
comes the hardest part of all. The how. How do

00:30:36.829 --> 00:30:38.769
we fix this? What do we do? This is the million

00:30:38.769 --> 00:30:40.450
dollar question, isn't it? Let's try to role

00:30:40.450 --> 00:30:42.109
play this because I think people need to hear

00:30:42.109 --> 00:30:44.690
what this actually sounds like in practice. Let's

00:30:44.690 --> 00:30:46.609
say we're at a family barbecue. I'm your cousin

00:30:46.609 --> 00:30:49.150
and I start telling you with total conviction

00:30:49.150 --> 00:30:52.309
about the flat earth. OK, I'm ready. Set the

00:30:52.309 --> 00:30:54.400
scene for me. Adopting a slightly defensive,

00:30:54.680 --> 00:30:57.380
earnest tone. Look, I know you're a smart guy,

00:30:57.619 --> 00:31:00.259
but you're just too trusting. Have you ever actually

00:31:00.259 --> 00:31:02.640
seen the curve yourself? I was watching this

00:31:02.640 --> 00:31:05.319
video, and if you zoom in on the horizon with

00:31:05.319 --> 00:31:09.000
a Nikon P1000 camera, ships don't disappear over

00:31:09.000 --> 00:31:11.660
the curve, they just get smaller. Yeah. The water

00:31:11.660 --> 00:31:14.799
is provably flat. NASA uses fisheye lenses on

00:31:14.799 --> 00:31:17.359
all their cameras to fake the curvature. Why

00:31:17.359 --> 00:31:19.180
do you think they won't let anyone go to Antarctica?

00:31:19.720 --> 00:31:23.750
Because that's where the ice wall is. Calm, nonjudgmental

00:31:23.750 --> 00:31:26.869
tone. Wow. That's really interesting. I haven't

00:31:26.869 --> 00:31:29.029
seen those specific videos with the Nikon camera.

00:31:29.130 --> 00:31:30.529
It sounds like you've done a lot of digging into

00:31:30.529 --> 00:31:32.529
this. I have. I've spent months on this. And,

00:31:32.589 --> 00:31:34.230
you know, the pilots, they admit it when they're

00:31:34.230 --> 00:31:35.990
off the record. So what I'm hearing from you

00:31:35.990 --> 00:31:38.490
is that you feel like we're being lied to on

00:31:38.490 --> 00:31:41.369
this massive fundamental scale. That the images

00:31:41.369 --> 00:31:43.609
we see all the time, the blue marble from space,

00:31:43.809 --> 00:31:46.210
the satellite photos, that they're all manufactured.

00:31:46.470 --> 00:31:48.410
Exactly. They're controlling the entire narrative.

00:31:48.839 --> 00:31:52.220
You know, I get that feeling sometimes. It really

00:31:52.220 --> 00:31:55.079
is hard to trust big institutions when we know

00:31:55.079 --> 00:31:57.700
for a fact they've lied about other things. I

00:31:57.700 --> 00:32:00.559
mean, look at WMDs in Iraq. Governments do lie.

00:32:00.779 --> 00:32:02.599
Right. See, you get it. That's what I'm talking

00:32:02.599 --> 00:32:05.380
about. I do get the suspicion. I really do. But

00:32:05.380 --> 00:32:06.759
here's the one thing I always struggle with,

00:32:06.819 --> 00:32:08.319
and maybe you can help me with it. It's just

00:32:08.319 --> 00:32:11.779
the sheer number of people. If there really is

00:32:11.779 --> 00:32:14.440
a giant ice wall around the Earth, that means

00:32:14.440 --> 00:32:17.140
every commercial pilot in the Southern Hemisphere,

00:32:17.319 --> 00:32:19.660
every shipping captain from Chile to Australia,

00:32:19.960 --> 00:32:24.099
every surveyor, every military sailor, they all

00:32:24.099 --> 00:32:26.140
have to be in on it. How did they keep thousands

00:32:26.140 --> 00:32:28.359
and thousands of commercial airline pilots from

00:32:28.359 --> 00:32:31.059
just snapping a photo with their iPhone and blowing

00:32:31.059 --> 00:32:33.980
the whole thing open? Well, maybe they pay them

00:32:33.980 --> 00:32:36.220
off. Or, you know, they threaten them. Maybe.

00:32:36.829 --> 00:32:39.250
But my cousin is actually a pilot for Contis.

00:32:39.490 --> 00:32:42.309
He flies that long route from Sydney to Santiago.

00:32:42.690 --> 00:32:45.250
And he's down. Well, he's terrible at keeping

00:32:45.250 --> 00:32:47.210
secrets. The man can't even keep a surprise birthday

00:32:47.210 --> 00:32:49.509
party under wraps. Do you honestly think he could

00:32:49.509 --> 00:32:51.490
hide the fundamental shape of the Earth for his

00:32:51.490 --> 00:32:53.990
entire 20 -year career? Breaking character. Okay,

00:32:54.089 --> 00:32:56.630
pause. I see exactly what you did there. That

00:32:56.630 --> 00:33:00.150
was really good. What did you notice? First,

00:33:00.309 --> 00:33:03.990
and most obviously, you didn't call me an idiot.

00:33:04.309 --> 00:33:07.059
You didn't just show... That's stupid. Read a

00:33:07.059 --> 00:33:10.160
science book. Rule number one. Ridicule is the

00:33:10.160 --> 00:33:12.599
end of the conversation. The second I mock you,

00:33:12.660 --> 00:33:14.700
you retreat into your fortress and you will never

00:33:14.700 --> 00:33:17.200
listen to another word I say. Right. And then

00:33:17.200 --> 00:33:19.279
you validated my feeling. You didn't validate

00:33:19.279 --> 00:33:22.000
my facts, but you validated my distrust. You

00:33:22.000 --> 00:33:25.140
said, governments lie. You sort of joined me

00:33:25.140 --> 00:33:27.539
on the enemy's side for just a second. That's

00:33:27.539 --> 00:33:29.819
empathy. I have to acknowledge the emotional

00:33:29.819 --> 00:33:31.819
truth of what you're saying, which is I feel

00:33:31.819 --> 00:33:34.380
lied to and powerless before I can even begin

00:33:34.380 --> 00:33:36.779
to address the factual error. And then you ask

00:33:36.779 --> 00:33:38.900
questions. You didn't lecture me about gravity

00:33:38.900 --> 00:33:41.220
or Foucault's pendulum. You asked me to explain

00:33:41.220 --> 00:33:43.099
the logistics of keeping all the pilots quiet.

00:33:43.220 --> 00:33:46.039
I put the burden of proof back on you, but gently.

00:33:46.759 --> 00:33:48.980
I'm not attacking you. I'm inviting you to solve

00:33:48.980 --> 00:33:51.660
the puzzle with me. How do they keep my bumbling

00:33:51.660 --> 00:33:54.940
cousin silent? It forces you to think about the

00:33:54.940 --> 00:33:57.690
mechanism, not just the abstract theory. And

00:33:57.690 --> 00:34:00.410
you offered me an off -ramp. This is absolutely

00:34:00.410 --> 00:34:03.690
crucial. If I just bludgeon you with facts and

00:34:03.690 --> 00:34:06.809
prove you wrong, you feel stupid. And nobody

00:34:06.809 --> 00:34:09.190
wants to feel stupid. So I have to give you a

00:34:09.190 --> 00:34:11.570
way to change your mind without losing face.

00:34:11.909 --> 00:34:13.809
How do you do that? What does that sound like?

00:34:13.989 --> 00:34:15.530
You might say something like, you know, it makes

00:34:15.530 --> 00:34:17.449
sense that a lot of people are asking these questions,

00:34:17.570 --> 00:34:20.289
especially because organizations like NASA have

00:34:20.289 --> 00:34:23.010
been so secretive in the past. It's natural and

00:34:23.010 --> 00:34:25.530
healthy to be skeptical. But I just think in

00:34:25.530 --> 00:34:28.289
this specific case, the logistics of a cover

00:34:28.289 --> 00:34:31.050
-up of that size just don't add up for me. It

00:34:31.050 --> 00:34:33.690
reframes it completely. I'm no longer wrong and

00:34:33.690 --> 00:34:36.269
dumb. I'm a healthy skeptic who is correctly

00:34:36.269 --> 00:34:38.929
following the evidence. Exactly. You allow them

00:34:38.929 --> 00:34:40.949
to keep their identity as a critical thinker

00:34:40.949 --> 00:34:43.570
while gently guiding them to a different conclusion.

00:34:43.909 --> 00:34:46.030
That is so much harder and takes so much more

00:34:46.030 --> 00:34:48.130
patience than just dunking on them on Twitter.

00:34:48.369 --> 00:34:51.190
It is hard work. It takes real emotional labor.

00:34:51.960 --> 00:34:53.440
But it's the only thing that has a chance of

00:34:53.440 --> 00:34:56.239
actually working. What about preventing it in

00:34:56.239 --> 00:34:58.679
the first place? I've heard this term pre -bunking.

00:34:59.119 --> 00:35:01.199
Inoculation theory. This is some of the most

00:35:01.199 --> 00:35:03.940
exciting research in the field right now. The

00:35:03.940 --> 00:35:07.219
idea is to warn people about the tactics of misinformation

00:35:07.219 --> 00:35:10.380
before they are ever exposed to the specific

00:35:10.380 --> 00:35:13.179
lie. OK, give me an example of that. So if I

00:35:13.179 --> 00:35:16.030
teach you today. about the logical fallacy of

00:35:16.030 --> 00:35:18.550
false balance, the media trick where they put

00:35:18.550 --> 00:35:20.789
one credentialed scientist and one total crank

00:35:20.789 --> 00:35:23.550
on stage and treat their opinions as equally

00:35:23.550 --> 00:35:26.460
valid. If I explain that trick to you today,

00:35:26.679 --> 00:35:29.440
then tomorrow when you see a TV debate about

00:35:29.440 --> 00:35:31.860
climate change with one scientist representing

00:35:31.860 --> 00:35:35.340
the 99 % consensus versus one guy funded by an

00:35:35.340 --> 00:35:38.199
oil company, you'll recognize the trick instantly.

00:35:38.619 --> 00:35:41.179
Ah, I know this move. They are trying to manufacture

00:35:41.179 --> 00:35:43.619
a controversy where there isn't one. Exactly.

00:35:43.639 --> 00:35:45.900
You inoculate the brain against the manipulation

00:35:45.900 --> 00:35:48.519
technique itself. It's like a vaccine for fake

00:35:48.519 --> 00:35:50.949
news. Wow. We've covered a lot of ground today,

00:35:51.030 --> 00:35:53.869
from the 1863 New York Times to the cold, hard

00:35:53.869 --> 00:35:56.809
math of the moon landing to the absolute tragedy

00:35:56.809 --> 00:35:58.769
of what happened in South Africa. It's a heavy

00:35:58.769 --> 00:36:01.090
journey to take. So if the listener takes away

00:36:01.090 --> 00:36:03.349
just three things from this entire deep dive,

00:36:03.550 --> 00:36:06.510
what should they be? First, I'd say recognize

00:36:06.510 --> 00:36:09.570
that a tendency to believe in conspiracy theories

00:36:09.570 --> 00:36:13.530
is a feature, not a bug, of human psychology.

00:36:14.210 --> 00:36:16.750
We are pattern -seeking machines trying to find

00:36:16.750 --> 00:36:20.460
order in a chaotic world. It's not about stupidity.

00:36:20.460 --> 00:36:22.619
It's usually about anxiety and a need for control.

00:36:22.920 --> 00:36:27.480
Okay. Number two. Trust the math. Large -scale

00:36:27.480 --> 00:36:29.719
secrets crumble under their own weight. The sheer

00:36:29.719 --> 00:36:32.500
friction of humanity, our incompetence, our gossip,

00:36:32.559 --> 00:36:35.400
our conscience, our mortality, makes these grand

00:36:35.400 --> 00:36:37.599
super conspiracies mathematically impossible

00:36:37.599 --> 00:36:40.719
to sustain. And third. Empathy over ridicule

00:36:40.719 --> 00:36:42.639
every single time. If you want to pull someone

00:36:42.639 --> 00:36:44.380
you care about out of the rabbit hole, you don't

00:36:44.380 --> 00:36:45.880
throw rocks down at them. You throw them a rope.

00:36:46.039 --> 00:36:48.099
Uh -huh. You have to try and understand the fear

00:36:48.099 --> 00:36:50.400
or the feeling of powerlessness that drove them

00:36:50.400 --> 00:36:52.139
down there in the first place. I want to end

00:36:52.139 --> 00:36:54.159
with a final thought on that why. We talked about

00:36:54.159 --> 00:36:55.960
how these theories often come from a feeling

00:36:55.960 --> 00:37:00.199
of a lack of control, a lack of trust. Yes. There

00:37:00.199 --> 00:37:02.920
was a concept proposed a while back by Cass Sunstein

00:37:02.920 --> 00:37:06.719
called cognitive infiltration, the idea that

00:37:06.719 --> 00:37:09.920
government agents should enter chat rooms to

00:37:09.920 --> 00:37:12.480
debunk theories. Yeah. I think that's exactly

00:37:12.480 --> 00:37:14.780
the wrong approach. It just confirms the paranoia.

00:37:14.780 --> 00:37:17.480
See? The feds are in here. So what's the right

00:37:17.480 --> 00:37:19.880
approach? What's the real antidote? The real

00:37:19.880 --> 00:37:21.980
antidote to conspiracy theories isn't just more

00:37:21.980 --> 00:37:25.860
facts. It's empowerment. It's building a society

00:37:25.860 --> 00:37:28.559
that's more trustworthy. If people feel they

00:37:28.559 --> 00:37:30.780
have a real voice, if they feel the system is

00:37:30.780 --> 00:37:32.519
actually listening to them, is working for them,

00:37:32.539 --> 00:37:34.699
if they have a seat at the table, they don't

00:37:34.699 --> 00:37:37.360
need to invent a shadow government to explain

00:37:37.360 --> 00:37:39.699
why they are suffering. We have to fix the reality

00:37:39.699 --> 00:37:41.860
so people don't have to retreat into a fantasy.

00:37:42.079 --> 00:37:44.840
Exactly. Fix the trust and the theories will

00:37:44.840 --> 00:37:46.920
start to fade on their own. That is a really

00:37:46.920 --> 00:37:49.179
powerful place to leave it. It's not just about

00:37:49.179 --> 00:37:51.760
debunking. It's about rebuilding. Well said.

00:37:51.900 --> 00:37:54.440
Thank you for going down this very deep rabbit

00:37:54.440 --> 00:37:56.920
hole with us and, more importantly, for helping

00:37:56.920 --> 00:37:58.860
us find the way back out. It was a pleasure,

00:37:58.880 --> 00:38:01.860
as always. Keep your eyes open. Keep asking questions.

00:38:01.980 --> 00:38:04.559
But maybe, just maybe, check the math before

00:38:04.559 --> 00:38:07.219
you believe the birds are spies. We'll see you

00:38:07.219 --> 00:38:08.059
on the next deep dive.
