WEBVTT

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Welcome back to the Deep Dive. I want to start

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today with a bit of a challenge, a thought experiment.

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Okay, I'm ready. I want you to imagine you're

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a creative person, you know, a writer, a painter,

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maybe you're a programmer, whatever. How do you

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measure your worth? How do you measure success?

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Well, it's usually a numbers game, isn't it?

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We live in this era of content. Exactly. If you're

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a writer, we expect... Like a whole shelf full

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of your books. Yeah. An artist, a gallery full

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of canvases. Volume. We expect volume. We expect

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the library. If I tell you someone is a titan

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of literature, you're immediately picturing,

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I don't know, Charles Dickens, right? Or Stephen

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King. Someone who's written millions and millions

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of words. But today, I want to talk about the

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complete opposite of that. We're looking at what

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I'm calling the paradox of productivity. We are

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diving into an author who is universally considered

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a giant, a towering figure of the 20th century.

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Nobel Prize winners literally bow down to this

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guy. And yet, I'm looking at his bibliography

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here, and I have to be honest, I'm skeptical.

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If you take his entire life's work, you know,

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the stuff that really matters, and you stack

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it on a table, what's the size of a deck of cards?

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It's roughly 300 pages. Two books. That's it.

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Two books! 300 pages. I mean, come on. How does

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that even work? How can somebody be compared

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to Sophocles or Dante when they've written less

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than most people write in like a month of emails?

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Is this just, you know, literary critics loving

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a mystery or is there actually something real

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there? Oh, there is absolutely something there.

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This isn't a case of hype at all. This is a case

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of extreme density. We're talking about Juan

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Rulfo. Juan Rufo. And to understand Rufo, you

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have to completely throw out your normal metrics

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of productivity. He didn't just write stories.

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He distilled an entire country, an entire history

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of trauma into this pertinent, terrifying concentrate.

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Concentrate is a really good word for it. And

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he captured the soul of rural Mexico. But, and

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this is key, not the postcard version you see

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on vacation. He captured a landscape that is

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just... Harshly realistic, yet somehow completely

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mythological at the same time. He wrote about

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a world filled with ghosts with this crushing

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oppressive silence and a heat so intense it feels

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like it radiates off the page and burns your

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hands. OK, ghosts and heat. I'm intrigued, but

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I'm still stuck on the two books thing. So our

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mission today for this deep dive is to figure

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out how he did it. How did a guy who worked as

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a tire salesman. Which is a real detail, by the

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way. A tire salesman and an immigration clerk.

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How did he transform these regional Mexican stories

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into world -class universal art? And we should

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probably warn you, the listener, right now. This

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is not going to be a cozy deep dive. We're going

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to be talking about patricide, about cycles of

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violence, that blurry, blurry line between the

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living and the dead, and the absolute weight

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of silence. That sounds heavy. Rulfo's world

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is a graveyard. But it's a graveyard that refuses

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to stay quiet. It is heavy, but it's also strangely

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beautiful. All right, let's unpack this. Let's

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start with the man himself. Who is Juan Rulfo?

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Because even just looking at his basic bio, it

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feels like there's a bit of smoke and mirrors.

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There's always a bit of fog around Rulfo. Yeah.

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Even his birth is a subject of some debate. The

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official records, they say Juan Epomaceno Carlos

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Perez Rulfo Vizcaíno. What a name. Was born on

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May 16th, 1917. Okay, 1917. Straightforward enough.

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Well... Not quite. For a long, long time, his

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birth year was actually listed as 1918. And the

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reason isn't some grand literary conspiracy.

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It's actually hilariously practical. Oh, we love

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this! Fudge the numbers. But not for vanity.

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He wasn't trying to, you know, stay young for

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Hollywood or something. He wanted to get into

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a military academy. His uncle, David Perez Rolfo,

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was a colonel who ran the place. And Juan wanted

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in, but he didn't meet the age requirement, so

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he just... He erased a year. I love that. I really

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do. It's such a human detail. It reminds me of

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a teenager getting a fake ID, but in reverse,

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you know. It grounds him immediately. He's not

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this ethereal ghostwriter yet. He's just a kid

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trying to get into school. Precisely. And the

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location of his birth is disputed, too. Was it

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Apolco? Was it San Gabriel? Was it Ceula? But

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honestly, the coordinates on the map don't matter

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as much as the land itself. He was a child of

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Jalisco. Okay. And he was a child of Jalisco

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during one of the most violent, terrifying moments

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in all of Mexican history. This is the context

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I think we really need to dig into. Because when

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we say violent, I think a modern listener might

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imagine, I don't know, a high crime rate or something.

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But this was a different level. This was apocalyptic.

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Rulfo was born in 1917. The Mexican Revolution

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has technically just ended. But the country is

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absolutely shattered. And then when he's just

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a young boy, the Cristero War breaks out. The

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Cristero War. I feel like this is a massive blind

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spot for a lot of people outside of Mexico. Can

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you can you paint the picture for us? What is

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happening on the ground? Imagine a civil war,

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but it's fueled by intense religious fervor.

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The government at the time was fiercely secular,

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anti -clerical. They were seizing church property,

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banning public worship, things like that. The

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Cristeros were Catholic rebels, you know, peasants,

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landowners, just faithful people who rose up

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to fight the government. Their battle cry was

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Viva Cristo Rey. Long lives Christ the King.

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And this wasn't just a political debate with

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signs and protests. This was actual bloodshed.

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It was horrific. You have to try and imagine

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the landscape that Rulfo's growing up in. We

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were talking about telephone poles lined with

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hanging bodies. We're talking about priests being

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hunted down and executed in the street. Entire

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villages burned to the ground. And Rulfo was

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a child. He's six, seven, eight years old. And

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this is the world he's watching. And his family

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was right in the middle of it. They were landowners.

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Which means they were the target demographic

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for tragedy. In 1923, when Juan is just six years

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old, his father is killed. Six years old. That's

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the age where you're just starting to form concrete

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memories. Exactly. And your father is supposed

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to be this invincible figure. Then, just four

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years later, in 1927, his mother dies. Oh, man.

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So by the time he is 10 years old. Juan Rulfo

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is an orphan. He has lost his parents, his family

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has lost their fortune, their land, and he gets

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sent to live with his grandmother in Guadalajara.

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That is, I mean, that's just an unbelievable

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amount of trauma to pack into a single decade

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of childhood. It's profound. And I want you to

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really sit with that sensation for a moment.

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You're a little boy. The people who are supposed

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to protect you, your father, your mother, they're

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gone. The institutions, the church, the government,

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they're actively trying to kill each other. The

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land itself, the haciendas that used to be symbols

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of power and stability, they're just crumbling

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ruins. It's total abandonment. It's like the

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whole world has just emptied out around you.

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Precisely. This is why solitude isn't just a

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literary theme for Wolfo. It was his lived reality.

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He grew up in a world that had been hollowed

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out. If you wonder why his later writing feels

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so desolate, why his characters seem to be wandering

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through a wasteland, it's because he watched

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his own world turn into a wasteland before he

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even hit puberty. So he's an orphan, he's traumatized,

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and he gets sent away to school, the Louis Silva

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School. Which was essentially a boarding school,

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and by all accounts, a pretty grim place. He

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actually likened it to a correctional facility.

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Really? Yeah. He spent years there, just internalizing

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that discipline and that loneliness. And he graduated

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as a bookkeeper. A bookkeeper that seems so,

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I don't know, so dry, so practical. It's incredibly

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grounded, isn't it? Yeah. He never actually practiced,

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but it shows you the path he was on. He wasn't

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being groomed to be a poet or a great novelist.

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He was being groomed to survive. And he tries

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to keep going with education, right? He tries

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for university. He does. He tried to go to the

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University of Guadalajara, but again, the chaos

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of the times just stopped him. There was a huge

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strike. The university was closed down. And besides

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that, he hadn't even taken the right prep courses.

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The door was slammed in his face. So what does

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he do? He moves to Mexico City. And this is where

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his resume gets really, really interesting to

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me. Because he doesn't just, you know, go sit

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in a cafe and write poetry and starve. He gets

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a job. He becomes an immigration file clerk.

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An immigration clerk. A job he got through his

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uncle. So he's dealing with paperwork. He's dealing

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with the bureaucracy of movement, of people trying

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to find a place to belong. It's quite fitting

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in a way. But the job that really, really sticks

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out to me is the tire factory. Juan Rulfo, one

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of the greatest writers of the 20th century,

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was a foreman for Goodrich's Cottey. He was overseeing

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tire production. It is a marvelous incongruity,

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isn't it? You have this quiet... introspective,

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deeply sensitive man who's obsessed with ghosts

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and history in the past. Right. And he's standing

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on a factory floor, probably trying to shout

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over the roar of heavy machinery. And he wasn't

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exactly a corporate shark from the sound of it.

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There's this one anecdote about why he got fired

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that I just love. It's the radio incident. Juckles.

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Yes. In 1952, he was fired. And the official

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reason given, he asked the company to install

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a radio in his company car. A radio. He just

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wanted some tunes for his commute. He just wanted

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some music. He wanted a voice to keep him company

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while he was driving around for work. And the

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company, in their infinite corporate wisdom,

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they saw this as, I don't know, a frivolous expense,

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a distraction, maybe a sign that he wasn't serious

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enough about tires. It's so petty, but it tells

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you so much about him as a person. He's seeking

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connection. He's seeking something, anything

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to fill the silence. And the corporate world

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just spits him out for it. But here's the thing.

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Getting fired from the tire factory was the catalyst.

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It was the best thing that could have happened

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to him. Because what did he do next? He became

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a traveling sales agent. Which, on paper, sounds

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like a demotion. But for a writer, that was pure

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gold. It was absolutely essential. As a sales

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agent, he had to travel. He had to go back to

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the south of Mexico. He had to drive through

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all those dusty towns in Jalisco and Oaxaca.

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He was forced back into the very landscape of

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his childhood. So he's windshield deep in the

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world that he's about to write about. He's seeing

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the abandoned villages firsthand. He's hearing

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the specific way the people speak. That incredible

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mix of like ancient formality and rural roughness.

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He's just soaking it all in. If he had stayed

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in that office at the tire plant, Pedro Paramo

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never happens. He needed the road. So he's gathering

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all this material. He's got the trauma from his

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childhood, the visuals from this road trip of

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a job. And then finally, he gets a break. A fellowship.

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The Centro Mexicano de Escritores. Right. And

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it was funded by the Rockefeller Foundation,

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which was huge. Right. This gave him financial

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stability for two years, from 1952 to 1954. It

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bought him time. It bought him the freedom to

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just sit down and write. And he uses that time

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to drop his first bomb, El Llano on Llamas. The

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Burning Plain, published in 1953. Now, I want

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to challenge the idea that these are just short

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stories, because when I was reading the summaries,

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they feel more like, I don't know, like nightmares

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captured on paper. They're stark. They're these

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little vignettes of survival. The style is often

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called harsh realism. What does that mean exactly?

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Harsh realism. How is that different from just

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regular realism? Well, think about how rural

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life was often portrayed in literature at the

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time. There was a lot of what they called folklore.

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You know, happy peasants, colorful traditions,

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the noble savage trope. Romanticized poverty,

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basically. Exactly. Rufo stripped all of that

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color out. Mexico is gray, it's dry, and it's

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bloody. There is absolutely no romanticism here.

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The land doesn't give you bountiful fruit. It

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gives you dust and rocks. Let's look at a specific

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one. Tell them not to kill me. Because this story,

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and it stressed me out just reading the plot

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summary. It is a masterclass in building tension.

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A perfect story. So set the scene for us. We

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open on an old man. His name is Jovencio Nava.

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He's tied up. He's been captured. And he's pleading,

00:12:07.720 --> 00:12:10.100
just desperately pleading with his son, Justin.

00:12:10.279 --> 00:12:12.559
He's begging him, go back. Tell them not to kill

00:12:12.559 --> 00:12:14.379
me. Tell them I'm just an old man. I'm not worth

00:12:14.379 --> 00:12:16.480
the trouble. The desperation is just palpable.

00:12:16.600 --> 00:12:18.779
He's absolutely terrified. He's pathetic, really.

00:12:18.820 --> 00:12:21.039
He's crying. But then we learn why he's about

00:12:21.039 --> 00:12:23.259
to be executed. And it's not some random mistake.

00:12:23.960 --> 00:12:27.639
40 years ago, four decades, Juvencio killed a

00:12:27.639 --> 00:12:30.059
man. And it was over a dispute about livestock,

00:12:30.240 --> 00:12:32.399
right? Something about grazing land. A classic

00:12:32.399 --> 00:12:35.899
land dispute. Juvencio killed his neighbor, a

00:12:35.899 --> 00:12:39.259
man named Don Lupe. And for 40 years, Juvencio

00:12:39.259 --> 00:12:41.259
has been on the run. He's been hiding. He has

00:12:41.259 --> 00:12:44.080
spent his entire adult life looking over his

00:12:44.080 --> 00:12:46.240
shoulder. Yeah. He thought he'd made it. He thought,

00:12:46.299 --> 00:12:50.600
I'm an old man now who even cares about a murder

00:12:50.600 --> 00:12:54.559
from 40 years ago. Someone care. Oh, yeah. The

00:12:54.559 --> 00:12:57.899
colonel who ordered his capture. And the twist,

00:12:57.980 --> 00:13:01.019
and it's a genuine gut punch, is that the colonel.

00:13:01.649 --> 00:13:04.450
is Don Lupe's son. The orphan. The orphan who

00:13:04.450 --> 00:13:06.409
grew up without a father because of what Evencio

00:13:06.409 --> 00:13:09.309
did. It's this perfect, inescapable, biblical

00:13:09.309 --> 00:13:12.149
cycle of violence. It's Cain and Abel played

00:13:12.149 --> 00:13:14.889
out in the Mexican desert. Wow. It's the idea

00:13:14.889 --> 00:13:16.509
that you can run to the ends of the earth, you

00:13:16.509 --> 00:13:18.409
can age, you can wither away, but the blood you

00:13:18.409 --> 00:13:20.929
spilled is still fresh somewhere. The past is

00:13:20.929 --> 00:13:23.169
never, ever past. And the colonel doesn't even

00:13:23.169 --> 00:13:25.309
want to look at him, right, in the story. No.

00:13:25.629 --> 00:13:28.070
He orders the execution without even facing him.

00:13:28.129 --> 00:13:30.899
It's so cold. It implies that in Rulfo's world,

00:13:30.980 --> 00:13:32.659
there is no forgiveness, there is no redemption,

00:13:32.879 --> 00:13:34.879
there is only the debt, and eventually the debt

00:13:34.879 --> 00:13:39.019
gets paid. Then there's noise. Do you hear the

00:13:39.019 --> 00:13:43.419
dogs barking? This one. The central visual is

00:13:43.419 --> 00:13:46.580
just seared into my brain. It's iconic. An old

00:13:46.580 --> 00:13:49.179
father carrying his adult son on his back. Just

00:13:49.179 --> 00:13:51.299
physically stop and think about that for a second.

00:13:51.460 --> 00:13:54.340
The sheer weight of carrying a grown man. Through

00:13:54.340 --> 00:13:59.110
the dark. Over this rough, rocky terrain. The

00:13:59.110 --> 00:14:02.330
son, his name is Ignacio, is wounded. He's dying.

00:14:02.490 --> 00:14:04.570
And the father is trying to get him to a doctor

00:14:04.570 --> 00:14:06.250
in the next town over, a place called Tenaya.

00:14:06.409 --> 00:14:08.750
And the conversation they have while he's carrying

00:14:08.750 --> 00:14:12.070
him, it's not a warm father -son bonding moment.

00:14:12.230 --> 00:14:14.309
It is absolutely brutal. The father is literally

00:14:14.309 --> 00:14:16.570
carrying the physical weight of his son, but

00:14:16.570 --> 00:14:19.730
verbally he is just destroying him. He's telling

00:14:19.730 --> 00:14:22.210
him, you are trash. You're a bandit. You killed

00:14:22.210 --> 00:14:24.350
innocent people. You even killed your own godfather.

00:14:24.779 --> 00:14:27.000
He says, I'm not doing this for you. I'm doing

00:14:27.000 --> 00:14:28.519
it for your dead mother. She would have wanted

00:14:28.519 --> 00:14:30.899
this. He's cursing him while he's saving his

00:14:30.899 --> 00:14:33.620
life. Exactly. It captures the complexity of

00:14:33.620 --> 00:14:35.779
family duty in that culture. You cannot abandon

00:14:35.779 --> 00:14:38.600
your blood, your own son, even if your blood

00:14:38.600 --> 00:14:41.860
is rotten. The obligation is absolute. And the

00:14:41.860 --> 00:14:44.519
title. Do you hear the dogs barking? Where does

00:14:44.519 --> 00:14:46.720
that come in? The father can't see well in the

00:14:46.720 --> 00:14:49.940
dark. and his ears are covered by the son's legs,

00:14:50.039 --> 00:14:52.159
which are wrapped around his neck. So he keeps

00:14:52.159 --> 00:14:54.159
asking, Ignacio, can you hear anything? Tell

00:14:54.159 --> 00:14:57.379
me if you hear the dogs. Because dogs barking

00:14:57.379 --> 00:14:59.940
means they're close to a town. It means civilization.

00:14:59.980 --> 00:15:02.700
It means help. And the son, what does he say?

00:15:02.879 --> 00:15:05.080
The son just mumbles. He says he doesn't hear

00:15:05.080 --> 00:15:08.200
anything. And eventually, he stops answering

00:15:08.200 --> 00:15:10.860
altogether. The father just keeps walking, keeps

00:15:10.860 --> 00:15:13.419
scolding him, keeps asking about the dogs. When

00:15:13.419 --> 00:15:15.440
they finally reach the town and the father puts

00:15:15.440 --> 00:15:18.129
him down, Ignacio's limp. He's likely been dead

00:15:18.129 --> 00:15:20.490
for a while. And the father realizes the dogs

00:15:20.490 --> 00:15:22.409
were barking the whole time. So the son either

00:15:22.409 --> 00:15:24.470
didn't tell him or he just couldn't tell him.

00:15:24.750 --> 00:15:27.549
That's the awful ambiguity of it. Did the son

00:15:27.549 --> 00:15:31.330
just die silently on his back? Or did he purposefully

00:15:31.330 --> 00:15:33.450
withhold that little bit of hope from his father

00:15:33.450 --> 00:15:36.809
as one final act of cruelty? Or was the father

00:15:36.809 --> 00:15:39.210
just deaf to the world because of his own grief

00:15:39.210 --> 00:15:42.509
and his own burden? It's a story about the absolute

00:15:42.509 --> 00:15:45.129
tragic failure of communication between generations.

00:15:45.470 --> 00:15:49.519
That is so bleak, but it feels. Universal. You

00:15:49.519 --> 00:15:51.039
know what I mean? Like you don't need to be a

00:15:51.039 --> 00:15:53.279
Mexican peasant from the 1920s to understand

00:15:53.279 --> 00:15:56.179
the weight of a disappointing child or a judgmental

00:15:56.179 --> 00:15:58.940
parent. And that is the universal leap that Rulfo

00:15:58.940 --> 00:16:02.340
made. He took these very specific local characters,

00:16:02.460 --> 00:16:05.759
people with ponchos and machetes and very regional

00:16:05.759 --> 00:16:08.240
problems, and he gave them the existential weight

00:16:08.240 --> 00:16:10.539
of a Greek tragedy. He showed that a poor farmer

00:16:10.539 --> 00:16:13.039
in Jalisco has the same internal complexity as

00:16:13.039 --> 00:16:15.259
Hamlet. So the burning plane establishes him.

00:16:15.320 --> 00:16:17.620
He's a master of the short story. But then comes

00:16:17.620 --> 00:16:20.840
the big one, the novel, Pedro Paramo. 1955. This

00:16:20.840 --> 00:16:22.539
is the book that changed everything for Latin

00:16:22.539 --> 00:16:24.580
American literature. But reading about it, it

00:16:24.580 --> 00:16:26.659
sounds like a puzzle box. It sounds intentionally

00:16:26.659 --> 00:16:29.779
confusing. It is notoriously difficult. Yeah.

00:16:29.860 --> 00:16:32.340
If you pick up Pedro Paramo expecting a normal

00:16:32.340 --> 00:16:35.139
story with a clear beginning, middle, and end,

00:16:35.399 --> 00:16:38.720
you are going to be incredibly frustrated. The

00:16:38.720 --> 00:16:41.240
premise starts simple enough, though. A quest.

00:16:41.600 --> 00:16:43.759
The first line is one of the most famous in Spanish

00:16:43.759 --> 00:16:47.539
literature. I came to Comala because I was told

00:16:47.539 --> 00:16:50.379
that my father, a man named Pedro Paramo, lived

00:16:50.379 --> 00:16:53.120
here. Okay, simple. The narrator, Juan Preciado,

00:16:53.299 --> 00:16:56.139
promises his dying mother that he will go find

00:16:56.139 --> 00:16:59.000
the father he's never met. So he travels to his

00:16:59.000 --> 00:17:02.460
mother's hometown, Comala. And Comala is hot.

00:17:02.559 --> 00:17:05.640
It's suffocating. Rolfo describes the heat as

00:17:05.640 --> 00:17:08.779
if there's no air, only fire. He says it's the

00:17:08.779 --> 00:17:11.660
very mouth of hell. And the town is empty. It's

00:17:11.660 --> 00:17:13.900
completely abandoned. But he meets people. He

00:17:13.900 --> 00:17:16.000
has conversations. He does. He hears voices.

00:17:16.119 --> 00:17:19.720
He talks to a woman here, a man over there. But

00:17:19.720 --> 00:17:21.799
slowly, and this is the creeping horror of the

00:17:21.799 --> 00:17:24.920
book, the reader starts to realize that something

00:17:24.920 --> 00:17:27.240
is fundamentally wrong. The timeline doesn't

00:17:27.240 --> 00:17:29.079
match up. The people he's talking to, they talk

00:17:29.079 --> 00:17:30.720
about things that happened years and years ago

00:17:30.720 --> 00:17:32.579
as if they're happening right now. And I'm going

00:17:32.579 --> 00:17:34.700
to spoil it because the book is almost 70 years

00:17:34.700 --> 00:17:38.170
old. They're ghosts. They are all dead. Juan

00:17:38.170 --> 00:17:40.410
Preciado has walked into a town populated entirely

00:17:40.410 --> 00:17:44.349
by ghosts. But they aren't, you know, Casper

00:17:44.349 --> 00:17:46.769
the Friendly Ghosts. They aren't floating sheets.

00:17:46.990 --> 00:17:49.569
They are echoes. They are memories, trapped in

00:17:49.569 --> 00:17:52.069
the dust, replaying their traumas over and over

00:17:52.069 --> 00:17:54.470
again for eternity. I saw a comparison to video

00:17:54.470 --> 00:17:56.369
games, actually, which I thought was brilliant,

00:17:56.529 --> 00:17:58.769
like Dark Souls or Elden Ring. Oh, that's good.

00:17:59.109 --> 00:18:01.549
You walk into this ruined world and you have

00:18:01.549 --> 00:18:04.430
to piece together the story by reading item descriptions

00:18:04.430 --> 00:18:07.029
and listening to these cryptic NPCs who might

00:18:07.029 --> 00:18:10.430
be dead or insane or both. You, the player or

00:18:10.430 --> 00:18:12.369
the reader, have to do the work of assembly.

00:18:12.730 --> 00:18:15.809
That is a perfect analogy. Pedro Paramo is not

00:18:15.809 --> 00:18:18.589
a movie you watch. It's a ruin you explore. The

00:18:18.589 --> 00:18:21.589
narrative is deliberately shattered. One paragraph,

00:18:21.910 --> 00:18:23.789
you're with Juan Preciado in the present. And

00:18:23.789 --> 00:18:26.329
the very next paragraph, you are 30 years in

00:18:26.329 --> 00:18:29.630
the past watching Pedro Paramo. The father, the

00:18:29.630 --> 00:18:32.430
villain of the story, rise to power. Let's talk

00:18:32.430 --> 00:18:34.750
about Pedro Paramo, the man, because he's the

00:18:34.750 --> 00:18:37.190
center of gravity for this whole dead town. He

00:18:37.190 --> 00:18:40.970
is the cacique, the local boss. The strong man.

00:18:41.089 --> 00:18:43.789
He owns the land. He owns the law. He sleeps

00:18:43.789 --> 00:18:46.390
with every woman he wants. Fathers dozens of

00:18:46.390 --> 00:18:48.630
illegitimate children and abandons them all.

00:18:48.750 --> 00:18:51.549
He's the source of all the rot. Kamala is dead

00:18:51.549 --> 00:18:54.150
because Pedro Paramo squeezed every last drop

00:18:54.150 --> 00:18:56.589
of life out of it for his own selfish reasons.

00:18:56.849 --> 00:18:59.829
So that search for the father quest. Yeah. Usually

00:18:59.829 --> 00:19:02.009
in literature, that's a noble thing. You find

00:19:02.009 --> 00:19:04.170
your dad. You learn who you are. You have a moment

00:19:04.170 --> 00:19:06.109
of connection. Rulfo subverts that completely.

00:19:06.779 --> 00:19:08.740
In his world, you find your father and you realize

00:19:08.740 --> 00:19:11.039
he's a monster. You realize your very roots are

00:19:11.039 --> 00:19:14.779
poisoned. It's a devastating critique of patriarchy,

00:19:14.799 --> 00:19:17.779
of that strongman figure that dominated so much

00:19:17.779 --> 00:19:20.319
of Mexican history. And Rulfo, he really struggled

00:19:20.319 --> 00:19:21.920
to write this, right? It wasn't like he just

00:19:21.920 --> 00:19:23.579
sat down and channeled it in a weekend. Oh, no.

00:19:23.720 --> 00:19:26.500
He wrote letters to his fiancée, Clara, talking

00:19:26.500 --> 00:19:28.900
about his deep anxiety over it. He kept changing

00:19:28.900 --> 00:19:31.019
the title. For a while, he was going to call

00:19:31.019 --> 00:19:34.759
it Una Estrella Junto a la Luna, a Star Next

00:19:34.759 --> 00:19:36.930
to the Moon. Which sounds like a romance novel.

00:19:37.049 --> 00:19:40.190
Totally the wrong vibe. Way too soft. Then he

00:19:40.190 --> 00:19:43.329
called it Los Murmullos, The Murmurs. I actually

00:19:43.329 --> 00:19:46.089
really like that one, The Murmurs. It perfectly

00:19:46.089 --> 00:19:48.349
captures the sound of the book, all those ghostly

00:19:48.349 --> 00:19:49.970
whispers. It does. It captures the atmosphere.

00:19:50.250 --> 00:19:52.890
Yeah. But he eventually settled on Pedro Paramo.

00:19:53.349 --> 00:19:55.369
And I think that was the absolute right choice,

00:19:55.529 --> 00:19:58.549
because ultimately the book isn't about the whispers.

00:19:58.569 --> 00:20:01.990
It's about the man who caused them. It anchors

00:20:01.990 --> 00:20:05.309
the ghost story in a concrete reality of power,

00:20:05.450 --> 00:20:09.369
greed and corruption. So he releases this experimental,

00:20:09.430 --> 00:20:13.359
fragmented. Ghost -filled masterpiece in 1955.

00:20:14.079 --> 00:20:16.740
And the world goes crazy for it, right? Bestseller

00:20:16.740 --> 00:20:18.980
lists, parades, the whole thing. Complete and

00:20:18.980 --> 00:20:21.079
utter silence. It was a massive flop. I still

00:20:21.079 --> 00:20:23.480
can't get over this part of the story. How did

00:20:23.480 --> 00:20:26.140
nobody see what this was? It sold 2 ,000 copies

00:20:26.140 --> 00:20:28.599
in the first four years. That is nothing. That's

00:20:28.599 --> 00:20:31.420
GarageBand demo tape numbers. So why didn't people

00:20:31.420 --> 00:20:34.079
get it? Was it just too weird? It was too weird.

00:20:34.579 --> 00:20:38.170
You have to remember the context. In the 1950s,

00:20:38.170 --> 00:20:40.329
Mexican literature was still fairly traditional.

00:20:40.910 --> 00:20:43.630
Narrative had rules. Time moved forward in a

00:20:43.630 --> 00:20:46.509
straight line. Rulfo didn't just bend the rules,

00:20:46.609 --> 00:20:48.920
he broke them. He smashed the clock. He blurred

00:20:48.920 --> 00:20:51.099
the line between life and death without ever

00:20:51.099 --> 00:20:53.420
stopping to explain it. Most critics look at

00:20:53.420 --> 00:20:55.799
it and just said, this is a mess. It's confusing.

00:20:55.920 --> 00:20:57.819
It's a failed experiment. They thought the shattered

00:20:57.819 --> 00:20:59.940
structure was a bug, but it was the main feature.

00:21:00.059 --> 00:21:02.440
Exactly. It took years for readers and other

00:21:02.440 --> 00:21:04.319
writers to catch up. It took a whole new generation

00:21:04.319 --> 00:21:06.420
to look at it and say, wait a minute, this isn't

00:21:06.420 --> 00:21:09.039
a mess. This is a labyrinth. And it's brilliant.

00:21:09.240 --> 00:21:11.380
And speaking of that new generation, we have

00:21:11.380 --> 00:21:14.519
to talk about the big aha moment, the Gabriel

00:21:14.519 --> 00:21:17.250
Garcia Marquez connection. Because this part

00:21:17.250 --> 00:21:19.789
of the story is the stuff of literary legend.

00:21:20.029 --> 00:21:23.230
It really is. I want you to picture Gabriel Garcia

00:21:23.230 --> 00:21:26.750
Marquez in the early 1960s. He's living in Mexico

00:21:26.750 --> 00:21:29.170
City. He's already written four books. But nobody

00:21:29.170 --> 00:21:31.829
really cares about them. He's frustrated. He

00:21:31.829 --> 00:21:34.289
feels completely blocked as a writer. He's got

00:21:34.289 --> 00:21:37.309
this idea for a big family saga, what would become

00:21:37.309 --> 00:21:39.829
100 Years of Solitude. But he can't find the

00:21:39.829 --> 00:21:42.170
key, right? He can't figure out the tone. Exactly.

00:21:43.339 --> 00:21:46.039
He knows he wants to write about his grandmother's

00:21:46.039 --> 00:21:49.359
stories, these amazing stories where magic and

00:21:49.359 --> 00:21:52.759
reality just coexisted. But he doesn't know how

00:21:52.759 --> 00:21:54.839
to write it. Does he make it a fairy tale? Does

00:21:54.839 --> 00:21:58.440
he make it a joke? He's stuck. And then a friend

00:21:58.440 --> 00:22:00.940
hands him a slim little book. His friend, another

00:22:00.940 --> 00:22:04.279
writer named Alvaro Mutis, literally throws Pedro

00:22:04.279 --> 00:22:06.700
Paramo at him and says, read this, damn it, so

00:22:06.700 --> 00:22:09.259
you can learn. And Gabo reads it. He reads it

00:22:09.259 --> 00:22:12.220
twice in one night. He enters a state of absolute

00:22:12.220 --> 00:22:15.109
shock. He later said he was so stunned by it

00:22:15.109 --> 00:22:17.049
that he could recite the entire book from memory

00:22:17.049 --> 00:22:19.170
forwards and backwards. Because Rulfo showed

00:22:19.170 --> 00:22:21.009
him the trick. He showed him that you can write

00:22:21.009 --> 00:22:23.029
about ghosts and magic with a completely straight

00:22:23.029 --> 00:22:25.470
face. You don't have to explain it. You don't

00:22:25.470 --> 00:22:27.890
have to justify it. You just state it as a fact.

00:22:28.250 --> 00:22:31.809
The dead man walked into the room. Period. That

00:22:31.809 --> 00:22:34.329
flat, deadpan -accepting tome became the absolute

00:22:34.329 --> 00:22:37.289
foundation of magical realism. So, no Rulfo.

00:22:37.289 --> 00:22:39.890
No Macondo. No 100 years of solitude as we know

00:22:39.890 --> 00:22:42.400
it. Almost certainly not. Garcia Marquez himself

00:22:42.400 --> 00:22:45.519
said that Rulfo's 300 pages are, and this is

00:22:45.519 --> 00:22:48.180
a direct quote, as durable as the pages that

00:22:48.180 --> 00:22:50.940
have come down to us from Sophocles. Wow. He

00:22:50.940 --> 00:22:53.619
basically admitted that Juan Rulfo provided the

00:22:53.619 --> 00:22:56.039
blueprint for the entire Latin American boom

00:22:56.039 --> 00:22:59.940
of the 60s and 70s. So Rulfo is finally validated.

00:23:00.099 --> 00:23:02.440
He's a genius. He's the godfather of a global

00:23:02.440 --> 00:23:05.220
literary movement. And now everyone is waiting

00:23:05.220 --> 00:23:08.369
for the next book, the third book. The follow

00:23:08.369 --> 00:23:11.269
-up masterpiece. And they waited. And they waited.

00:23:11.430 --> 00:23:13.869
And they kept on waiting. A great silence. From

00:23:13.869 --> 00:23:17.670
1955 until his death in 1986, Juan Rulfo published

00:23:17.670 --> 00:23:20.849
no more major works of fiction. 30 years. A 30

00:23:20.849 --> 00:23:23.769
-year silence. Three decades. Why? This is the

00:23:23.769 --> 00:23:25.730
million -dollar question for me. Why would you

00:23:25.730 --> 00:23:28.269
stop when you've just... fundamentally changed

00:23:28.269 --> 00:23:30.289
the world of literature. There are so many theories.

00:23:30.490 --> 00:23:33.069
Rulfo himself liked to joke about it. He had

00:23:33.069 --> 00:23:34.769
this line he would use in interviews. He'd say,

00:23:34.849 --> 00:23:36.809
well, my uncle Celerino, who was the one who

00:23:36.809 --> 00:23:39.630
told me all the stories, he died. So I have nothing

00:23:39.630 --> 00:23:41.829
left to tell. That's cheeky. Blame it on the

00:23:41.829 --> 00:23:44.369
dead, uncle. I like it. But the truth is probably

00:23:44.369 --> 00:23:47.589
a lot more complicated and a lot more painful.

00:23:47.960 --> 00:23:50.500
I mean, imagine the pressure. You have written

00:23:50.500 --> 00:23:53.539
a book that Gabriel Garcia Marquez compares to

00:23:53.539 --> 00:23:56.240
the ancient Greeks. How do you possibly write

00:23:56.240 --> 00:23:58.900
a follow up to that? Yeah. Every single sentence

00:23:58.900 --> 00:24:01.920
you write from that point on is going to be measured

00:24:01.920 --> 00:24:05.279
against Pedro Paramo. That is a paralyzing amount

00:24:05.279 --> 00:24:07.680
of pressure. It's the ultimate sophomore slump

00:24:07.680 --> 00:24:10.480
fear, but on a global scale. And then there's

00:24:10.480 --> 00:24:13.029
also the story of the destroyed novel. He told

00:24:13.029 --> 00:24:14.690
several interviewers that he was working on a

00:24:14.690 --> 00:24:16.990
book set in Mexico City, an urban novel called

00:24:16.990 --> 00:24:19.250
La Cordillera. And he destroyed it. He threw

00:24:19.250 --> 00:24:21.089
it away. He claims he threw it in the trash.

00:24:21.269 --> 00:24:23.710
He said it was bad. But you have to wonder, was

00:24:23.710 --> 00:24:26.490
it actually bad? Or was it just a different?

00:24:26.829 --> 00:24:28.990
Rulfo was the undisputed master of the rural,

00:24:29.109 --> 00:24:31.509
the master of the dust and the heat. Maybe he

00:24:31.509 --> 00:24:33.150
felt he couldn't capture the concrete and the

00:24:33.150 --> 00:24:36.130
steel of the city in the same haunting way. Or

00:24:36.130 --> 00:24:38.650
maybe he realized that the city just didn't have

00:24:38.650 --> 00:24:41.450
the same kinds of dosts. That is just tragic

00:24:41.450 --> 00:24:44.069
to me. The idea that another potential masterpiece

00:24:44.069 --> 00:24:46.410
might have ended up in a landfill somewhere because

00:24:46.410 --> 00:24:49.430
of his own self -doubt. Or, and this is another

00:24:49.430 --> 00:24:52.170
way to look at it, perhaps it was an incredible

00:24:52.170 --> 00:24:55.430
act of artistic integrity. Maybe he realized

00:24:55.430 --> 00:24:57.569
he had said everything he truly needed to say.

00:24:58.089 --> 00:25:00.470
He didn't want to become a content factory. He

00:25:00.470 --> 00:25:03.609
didn't want to dilute his perfect tiny legacy

00:25:03.609 --> 00:25:06.819
with mediocre books. just to keep his name on

00:25:06.819 --> 00:25:08.759
the shelves. There's a real dignity in that,

00:25:08.799 --> 00:25:11.200
isn't there? I said what I had to say, and then

00:25:11.200 --> 00:25:13.259
I stopped. And he didn't stop creating. This

00:25:13.259 --> 00:25:14.819
is the part that people often forget. He just

00:25:14.819 --> 00:25:17.160
changed his medium. He picked up a camera. The

00:25:17.160 --> 00:25:19.180
photography. I was looking at these images in

00:25:19.180 --> 00:25:21.599
our source material. They are absolutely stunning.

00:25:21.799 --> 00:25:23.619
They're so stark. They're all black and white,

00:25:23.680 --> 00:25:26.539
very high contrast. And they look exactly like

00:25:26.539 --> 00:25:28.819
his stories feel. Yeah, they do. Pictures of

00:25:28.819 --> 00:25:31.079
crumbling ruins, of indigenous women wrapped

00:25:31.079 --> 00:25:33.920
in rebozos with their faces in shadow, of a single

00:25:33.920 --> 00:25:37.660
cactus standing against a harsh, empty sky. He

00:25:37.660 --> 00:25:41.240
took over 6 ,000 photos. The Juan Rulfo Foundation

00:25:41.240 --> 00:25:43.460
has all the negatives. He was a visual poet.

00:25:43.640 --> 00:25:45.680
So he just changed his tools. He went from writing

00:25:45.680 --> 00:25:48.420
ghosts to photographing them. And he went back

00:25:48.420 --> 00:25:52.190
to work. A real steady job. For the last 20 years

00:25:52.190 --> 00:25:55.549
of his life, from 1962 until his death, he worked

00:25:55.549 --> 00:25:57.470
at the National Institute for Indigenous People.

00:25:57.650 --> 00:26:00.349
Doing what? He was an editor. He worked on anthropology

00:26:00.349 --> 00:26:03.109
texts and publications about indigenous cultures.

00:26:03.369 --> 00:26:06.490
So he was preserving the very culture that inspired

00:26:06.490 --> 00:26:08.809
his work in the first place. Exactly. He wasn't

00:26:08.809 --> 00:26:10.970
out there chasing celebrity or trying to force

00:26:10.970 --> 00:26:14.250
another book. He was quietly serving the communities

00:26:14.250 --> 00:26:16.990
that gave him his stories. He was a humble man

00:26:16.990 --> 00:26:20.950
right up until the end. He died in 1986. Lung

00:26:20.950 --> 00:26:23.710
cancer. Leaving behind just those two thin little

00:26:23.710 --> 00:26:26.250
books. But they're two books that weigh more

00:26:26.250 --> 00:26:28.789
than entire libraries. It really makes you rethink

00:26:28.789 --> 00:26:31.990
the whole hustle culture mindset, doesn't it?

00:26:32.029 --> 00:26:34.390
The constant pressure to produce, to publish,

00:26:34.589 --> 00:26:37.490
to post. It absolutely does. Yeah. Rolfo is the

00:26:37.490 --> 00:26:39.430
ultimate proof that you don't need to be loud

00:26:39.430 --> 00:26:41.809
to be heard. You don't need to post every day.

00:26:41.869 --> 00:26:43.609
You don't need to flood the market with content.

00:26:43.789 --> 00:26:46.769
You just need to be true. If you write one true

00:26:46.769 --> 00:26:49.789
sentence, it will outlast a million hollow ones.

00:26:49.930 --> 00:26:52.470
One true sentence. That's the goal, isn't it?

00:26:52.529 --> 00:26:55.230
That is the lesson of Juan Rulfo. Well, we've

00:26:55.230 --> 00:26:56.970
reached the end of our journey through the ghost

00:26:56.970 --> 00:26:59.150
town of Kamala. If you haven't read The Burning

00:26:59.150 --> 00:27:01.430
Plain or Pedro Paramo, you have to. They are

00:27:01.430 --> 00:27:03.430
so short. You can read them both in a weekend.

00:27:03.690 --> 00:27:06.750
But I promise you, they will haunt you for a

00:27:06.750 --> 00:27:09.849
lifetime. Just, uh, maybe don't read them alone

00:27:09.849 --> 00:27:14.460
in the dark. Chuckles. Solid advice. Now, before

00:27:14.460 --> 00:27:17.539
we sign off, as always, I want to leave you with

00:27:17.539 --> 00:27:20.400
a provocative thought to chew on. We talked about

00:27:20.400 --> 00:27:23.359
that destroyed novel, The City Book, that Rolfo

00:27:23.359 --> 00:27:26.119
threw away, maybe because it didn't fit his rural

00:27:26.119 --> 00:27:29.359
master image. The lost possibility. My question

00:27:29.359 --> 00:27:32.819
to you is this. What masterpiece are you destroying

00:27:32.819 --> 00:27:45.890
right now? What idea? What project? That is a

00:27:45.890 --> 00:27:48.529
terrifying question. Think about it. Thanks for

00:27:48.529 --> 00:27:50.230
listening to The Deep Dive. We'll see you next

00:27:50.230 --> 00:27:50.470
time.
