WEBVTT

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Welcome back to the Deep Dive. Today we are looking

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at a figure who is, I mean, he's essentially

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a living paradox. That's a good way to put it.

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We're talking about a guy who built a billion

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dollar empire on, you know, a foundation of anti

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-establishment rage. Right. A guy who is arguably

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the most famous producer in music history yet.

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He openly admits he doesn't write his own lyrics

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and barely plays the instruments on his own tracks.

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Which is just fascinating. We are looking at

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the architect of the West Coast sound, Andre

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Rommel Young. Better known to the world and definitely

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to the bank as Dr. Dre. Dr. Dre. And look, usually

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when we do these deep dives, we're kind of tracking

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a linear progression. You know, someone starts

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small, gets big, maybe fades away. A pretty standard

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arc. But looking at the research here, Gray's

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career doesn't look like a line. It looks more

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like a heart monitor. It's these massive spikes

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of industry defining success. And then they're

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followed by these like flat lines, legal disasters

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and just periods of total silence. That's a great

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way to visualize it because he didn't just change

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hip hop once. He did it three distinct times.

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Right. In three completely different decades

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with three totally different sounds. And then.

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You know, as if that wasn't enough, he pivoted

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and completely changed the hardware industry

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with beats. Right. But before we crown him the

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king of Midas, I kind of want to challenge that

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narrative a little bit. Okay. Because there's

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this great man theory around Dre where everything

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he touches just turns to gold. But when you really

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dig into the notes, and we have a lot of them

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today, you see a lot of wreckage. Oh, for sure.

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You see failed supergroups, you see scrapped

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albums, a trail of lawsuits, and a... a very

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dark history of personal violence. So is he a

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genius architect or is he just the guy who survived

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the chaos long enough to cash out? That is the

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central question, isn't it? And I think to answer

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it, we have to look at a theme that runs through

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his entire life, which is control versus chaos.

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Control versus chaos. Yeah. Dre is obsessive

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about control in the studio. I mean, we're talking

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Kubrick levels of perfectionism. But outside

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the studio, his life has been defined by... absolute

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unmanageable chaos. And his success, it seems,

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usually comes down to whether he can build a

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wall thick enough to keep that chaos out. Well,

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let's see where that wall started building. Yeah.

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Because the origin story isn't straight out of

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Compton. It's... Straight out of a swimming pool.

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It is, yeah. Andre Young, born 1965 in Compton.

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And you're right, the image of the hard -bitten

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gangster rapper doesn't usually include a speedo

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and a swim cap. But at Fremont High School, Dre

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was a diver. A diver. I am trying so hard to

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picture the guy who made the chronic doing like

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a reverse pike off a diving board. Apparently

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he was pretty decent, but this is where we see

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that first crack in the discipline. He had the

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physical talent, but he just... He didn't have

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the academic focus. Right. He was missing classes.

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His grades were tanking. There's actually a detail

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here that I love. He tried to get into an apprenticeship

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program at Northrop Aviation. To build planes.

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Yeah. Seriously. Exactly. I mean, can you imagine

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a timeline where Andre Young becomes an aerospace

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mechanic? The whole music industry would look

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completely different. Completely. But his grades

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were just too low. He couldn't get in. So the

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diving team is out. The aviation career is out.

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And his mother, Verna, she essentially gives

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him an ultimatum. Get a job or get an education.

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And he chooses. Neither. Well, he chooses a night

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shift. He starts focusing on the social scene,

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on the music. And this is where Dr. J is born.

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Dr. J, like the basketball player Julius Erving.

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Julius Erving, yes. That was his favorite player.

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So before he was Dr. Dre, he was spinning records

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at a club called Eves After Dark under the name

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Dr. J. Yeah. And we really need to linger on

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Eves After Dark for a second because this isn't

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just a venue. It's basically a laboratory for

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him. This is where he meets DJ Yella, right?

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He meets Antoine Caraby. Yeah, DJ Yella. But

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more importantly, this club had a back room.

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And in that back room was a small four -track

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recording studio. So while everyone else is out

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front, partying, Dre and Yella are back there,

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and they're not just playing records, they're

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dissecting them, they're splicing tape, they're

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learning how to layer sounds. This is that crucial

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transition from just being a DJ to becoming a

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producer. And that's when the name changes. Yep.

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He eventually modifies it to Dr. Dre, the master

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of mixology. Okay, but we have to address the

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elephant in the room here. Or maybe the sequins

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in the room. Because you look up photos from

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this era, the world -class Wrecking Crew era,

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It is. It's jarring. It's the visual that Dre

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probably wishes he could scrub from the Internet.

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Describe it for anyone who hasn't been lucky

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enough to see it. We are talking about shiny

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purple sequined body suits. It's a lot. Lace

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gloves. Stethoscopes worn as fashion accessories.

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I mean, it looked like Prince had a fever dream.

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It looks like a disco cabaret. So how do we reconcile

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this guy with the guy who terrified suburban

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America just, what, five years later? Is the

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hard image a lie? Or is the sequin image the

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real costume? Context is key here. I mean, you

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have to remember, this was the mid -80s West

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Coast electro -hop scene. Okay. The dominant

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sound wasn't gangster rap. It was fast electronic

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dance music. Think Afrika Bambaataa, Planet Rock

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style. If you wanted to be a star in Compton

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in 1985, you wore the sequins. So it was just

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the uniform for the job. It was the uniform,

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and they were stars. I mean, their song Surgery

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sold 50 ,000 copies just locally. That's huge

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for that time. Surgery. I guess the doctor theme

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was consistent, at least. It was. The theme was

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there. But that disconnect you're pointing out,

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the difference between the shiny suit and the

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actual reality of Compton, that is exactly what

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triggered the first major pivot of his career.

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And that's where Eazy -E comes in. Enter Eazy

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-E, Eric Wright, the drug dealer turned record

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executive. Right. Eazy had the money, he had

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the strength credibility, but he didn't know

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a thing about music. He met Dre, and the whole

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dynamic shifted. EZ basically looked at the world

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-class wrecking crew and said, this, this isn't

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what the streets are actually like. So they form

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in WA. But was it an instant switch? Did Dre

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just like take off the lace glove and pick up

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a microphone and suddenly he's a gangster? No,

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it was a calculated pivot. They looked at what

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Public Enemy was doing on the East Coast, that

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political, noisy, revolutionary rap. Very conscious.

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Very. And then they looked at their own lives

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in Compton, the police brutality, the crack epidemic,

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the gang warfare, and they decided to make reality

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rap. Which the media immediately branded. Gangsta

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rap. A term they hated, by the way. They always

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called it reality rap. But the sound. This is

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where Dre's genius really starts to show. NWA's

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production wasn't just loud, it was abrasive.

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It was designed to make you feel uncomfortable.

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Yeah. And when they dropped straight out of Compton

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in 1989, it did something that should have been

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impossible. It became a nationwide hit with virtually

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zero radio play. That's the part that I struggle

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to comprehend in today's world. Yeah. How do

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you go multi -platinum? Without the radio. How

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does anyone even hear it? You rely on the taboo.

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The fact that you couldn't hear it on the radio

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made you want to buy the cassette tape even more.

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It makes it forbidden. Exactly. And then the

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government gave them the best marketing push

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they could have ever asked for. The FBI letter.

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Milt Alarich, an assistant director at the FBI,

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sends an official letter to Ruthless Records

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condemning the song, Fuck They Police. Which

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is just, I mean, that's the best marketing campaign

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in the history of music. You couldn't pay for

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that kind of publicity. It validated everything

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they were saying it proved to every kid in America

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that they were dangerous It turned them from

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a rap group into a First Amendment issue Wow,

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but Going back to our theme of control versus

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chaos, NWA was pure chaos, and Dre wasn't in

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control. Jerry Heller and Eazy -E were controlling

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the money. Correct. Dre was the sonic architect,

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Ice Cube was the primary writer, but Eazy and

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their manager Jerry Heller held the checkbook.

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And Cube leaves first. Cube left first because

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he did the math and it wasn't adding up. Dre

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stayed a bit longer, but eventually he realized

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the same thing. He was building a mansion and

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being forced to sleep in the shed. So he leaves.

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1991. the biggest, most controversial group in

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the world, and he just walks away. And this brings

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us to Suge Knight. The infamous Suge Knight,

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the bodyguard who whispered in Dre's ear he got

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Dre out of that ruthless contract. Allegedly

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using some very persuasive tactics. Yes, allegedly

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using some very intimidation -heavy tactics involving

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baseball bats and lead pipes, and they go off

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and found death row records. And this is where

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the sound completely changes. And I want to get

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technical here for a second. Because people say

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G -Funk and they nod their heads. But what is

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G -Funk? What did Dre actually do to the music?

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This is the critical innovation. This is pivot

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number two. Before the chronic East Coast hip

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-hop production, you know, I think the Bomb Squad

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with the Public Enemy, it was really dense. A

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wall of sound. A total wall of noise, collage

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-style sampling, very heavy in the mid -range

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frequencies. It was designed for boomboxes and

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headphones. It was frantic. It was noisy. Yes.

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And... Dre, he slowed it all down. He dropped

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the tempo way down. But sonically, he scooped

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out the middle. He focused on two things and

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two things only. Extremely low frequency sub

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bows and high frequency synthesizer leads. That

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high pitched whistle sound. That worm sound,

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yeah. Now, why did he do that? Because of where

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people in Los Angeles listen to music? They weren't

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on the subway with Walkmans. They were in cars.

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They were in cars. Lowriders. Right. He engineered

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the frequency range specifically to rattle the

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trunk of a 64 Impala. If you played a public

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enemy record in a car with a massive subwoofer,

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it just sounded muddy. If you played the chronic,

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it felt like a controlled earthquake. Okay. That

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makes perfect sense. Yeah. But there's another

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layer to this control aspect. You mentioned something

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in the pre -show notes about interpolation versus

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sampling. Yes. This is the secret sauce. This

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is so important. Most producers back then would

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just take a snippet of an old Parliament Funkadelic

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record and loop it. That's sampling. Dre stopped

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doing that. He would find the record. Let's use

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Leon Haywood's, I want to do something freaky

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to you for nothing but a G -sang. And instead

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of sampling it, he would hire world -class musicians

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to come into the studio and replay it. Why go

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through all that extra trouble? Two reasons.

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One is business. If you replay it you own the

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master recording of the new track and you pay

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way less in royalties to the original artist.

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Smart. But the second and more important reason

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for Dre is sonic control. If you sample a record

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from 1975 you are stuck with the tape hiss, the

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mix, The slightly loose timing of the 70s drummer.

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All the imperfections. All of them. But if you

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hire a guy to replay it, you can quantize it.

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You can lock the drums to a perfect computerized

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grid. You can tune the bass so it doesn't clash

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with the kick drum. It allowed Dre to make funk

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music that sounded like a machine. It was clean.

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It was polished. It was totally pop ready. So

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he basically cleaned the grit off the funk to

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make it more palatable. He sanitized it just

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enough to make it palatable for the suburbs while

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the lyrics were made absolutely terrifying. And

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that combination, that smooth, polished music

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with those hard, violent lyrics, it was unbeatable.

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And the Chronic drops in 1992. And it's a phenomenon.

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It ends up being the number six best -selling

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album of 1993. It's everywhere. And this is where

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he introduces the world to Snoop Dogg. His stepbrother,

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Warren G, actually introduced them. And Snoop

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was the perfect vocal counterpart. Dre's beats

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were so laid back. Snoop's flow was just as laid

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back. It was a seamless marriage of sound and

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voice. Then they turn around and do Doggy Style.

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First debut album ever to hit number one on the

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Billboard charts. Unheard of at the time. Then

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they sign Tupac. They do California Love. I mean,

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they are literally on top of the world. But the

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cast is creeping back in, isn't it? The chaos

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didn't just creep in. It kicked the door down.

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Death Row Records under Suge Knight was... It

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was a house of horrors. There are stories of

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producers being beaten up for using the wrong

00:12:05.529 --> 00:12:08.169
phone, people being forced to drink urine. It

00:12:08.169 --> 00:12:10.490
was a mob operation masquerading as a record

00:12:10.490 --> 00:12:13.769
label. And Dre, the control freak, is just watching

00:12:13.769 --> 00:12:15.789
all this happen. He's watching his sanctuary,

00:12:16.049 --> 00:12:18.669
the studio, turn into a gang hangout. Tupac is

00:12:18.669 --> 00:12:20.210
getting more and more volatile, Suge is getting

00:12:20.210 --> 00:12:22.899
more and more violent, and Dre realizes... I

00:12:22.899 --> 00:12:25.019
can't work like this. I can't sit here and perfect

00:12:25.019 --> 00:12:27.519
a snare drum sound when I'm worried about a drive

00:12:27.519 --> 00:12:33.019
-by shooting. So he leaves. Again, 1996. He walks

00:12:33.019 --> 00:12:35.340
away from death row, leaves the rights to The

00:12:35.340 --> 00:12:39.059
Chronic, leaves Tupac, leaves millions and millions

00:12:39.059 --> 00:12:41.440
of dollars on the table. He burns the entire

00:12:41.440 --> 00:12:43.679
empire down to save himself. He does, and he

00:12:43.679 --> 00:12:45.919
starts Aftermath. But this is the part of the

00:12:45.919 --> 00:12:48.750
story that I think people forget. Aftermath didn't

00:12:48.750 --> 00:12:50.769
work, not at first. These are the wilderness

00:12:50.769 --> 00:12:54.250
years. The wilderness years from 96 to 98. Dre

00:12:54.250 --> 00:12:56.629
releases a compilation called Dr. Dre Presents

00:12:56.629 --> 00:12:58.309
the Aftermath. It gets pretty mixed reviews.

00:12:58.669 --> 00:13:00.830
Then he tries to launch this super group called

00:13:00.830 --> 00:13:04.049
The Firm with Nas, Foxy Brown, and AZ. On paper,

00:13:04.169 --> 00:13:06.690
that sounds incredible. Nas and Dr. Dre, that

00:13:06.690 --> 00:13:09.470
should be a classic. On paper, yes. It should

00:13:09.470 --> 00:13:12.389
have been amazing. In reality, it was glossy,

00:13:12.590 --> 00:13:15.610
it was overproduced, and it was just boring.

00:13:15.730 --> 00:13:18.039
It flopped. And that's when the whispers started.

00:13:18.240 --> 00:13:21.090
Dre fell off. Dre lost it. Maybe Siege Night

00:13:21.090 --> 00:13:23.330
was the real reason for the success all along.

00:13:23.509 --> 00:13:25.370
That has to be his absolute nightmare. It was.

00:13:25.409 --> 00:13:28.169
He was staring down the barrel of total irrelevance.

00:13:28.549 --> 00:13:31.490
And then Jimmy Iovine, the head of Interscope

00:13:31.490 --> 00:13:34.029
Records, walks into his office and says, Hey,

00:13:34.250 --> 00:13:37.090
I have this tape from a kid in Detroit. Marshall

00:13:37.090 --> 00:13:39.789
Mathers. Eminem. Now, we have to pause here and

00:13:39.789 --> 00:13:42.870
really contextualize 1998. Hip -hop was incredibly

00:13:42.870 --> 00:13:45.389
segregated. The only reference point most people

00:13:45.389 --> 00:13:48.789
had for a white rapper was Vanilla Ice, who was

00:13:48.789 --> 00:13:51.000
a punchline. Right. They told a joke. So for

00:13:51.000 --> 00:13:53.620
Dr. Dre, the godfather of gangster rap, to sign

00:13:53.620 --> 00:13:56.240
a scrawny white kid who rapped about murdering

00:13:56.240 --> 00:13:58.519
his mom and doing shrooms, it looked like career

00:13:58.519 --> 00:14:00.240
suicide. People must have told him not to do

00:14:00.240 --> 00:14:02.600
it. Everyone told him not to do it. His own business

00:14:02.600 --> 00:14:04.679
partners, his own associates told him he was

00:14:04.679 --> 00:14:07.639
ruining his legacy. And Dre's response was legendary.

00:14:08.139 --> 00:14:10.379
He just said, I don't care if he's purple. If

00:14:10.379 --> 00:14:12.279
he can rap, he can rap. And when they got in

00:14:12.279 --> 00:14:15.549
the studio. It was instant. The story is. Dre

00:14:15.549 --> 00:14:17.649
played a beat. Eminem just started chanting,

00:14:17.769 --> 00:14:20.210
hi, my name's Iz. And they had the single recorded

00:14:20.210 --> 00:14:22.509
in minutes. Why did that combination work so

00:14:22.509 --> 00:14:24.250
well? They seem like polar opposites. Because

00:14:24.250 --> 00:14:26.309
they gave each other exactly what the other one

00:14:26.309 --> 00:14:29.330
lacked. Dre gave Eminem credibility. If Dr. Dre

00:14:29.330 --> 00:14:31.830
co -signs you, the streets have to at least listen.

00:14:32.429 --> 00:14:34.990
But Eminem gave Dre a new kind of energy. It

00:14:34.990 --> 00:14:37.529
wasn't G -funk anymore. It was frantic, psychotic,

00:14:37.610 --> 00:14:40.389
cartoonish energy. It totally revitalized Dre.

00:14:40.610 --> 00:14:43.940
Which leads directly to 2001, the album. Yeah.

00:14:44.000 --> 00:14:46.100
Which came out in 1999. Yeah, don't even get

00:14:46.100 --> 00:14:48.899
me started on the title. Suge Knight, just to

00:14:48.899 --> 00:14:51.159
be petty, released a compilation called Chronic

00:14:51.159 --> 00:14:54.659
2000 to troll Dre. Unbelievable. So Dre had to

00:14:54.659 --> 00:14:57.679
call his album 2001 to avoid a trademark dispute.

00:14:57.980 --> 00:15:00.860
The pettiness is just incredible. But the sound

00:15:00.860 --> 00:15:04.919
of 2001, this is another pivot. There are almost

00:15:04.919 --> 00:15:07.419
no samples, right? Very, very few. This was his

00:15:07.419 --> 00:15:09.600
stripped -down era. Think about the song Still

00:15:09.600 --> 00:15:12.139
D .R .E. It's just a simple piano riff, a bass

00:15:12.139 --> 00:15:14.379
line, and a drum beat. It's ominous. It's clinical.

00:15:14.600 --> 00:15:16.860
It sounded like the future. And interestingly,

00:15:17.000 --> 00:15:19.340
on that track specifically, Dre didn't write

00:15:19.340 --> 00:15:22.039
a single word. That was Jay -Z, right? Jay -Z,

00:15:22.120 --> 00:15:23.980
the king of New York, wrote the definitive anthem

00:15:23.980 --> 00:15:26.500
for the king of the West Coast. Still representing

00:15:26.500 --> 00:15:29.419
for the gangsters all across the world, a guy

00:15:29.419 --> 00:15:32.059
from Marcy Projects wrote that line. Does that

00:15:32.059 --> 00:15:35.389
bother you? As a music fan. The idea that the

00:15:35.389 --> 00:15:37.870
most personal manifesto of Dre's career was written

00:15:37.870 --> 00:15:40.389
by someone else. You know, it used to. It really

00:15:40.389 --> 00:15:44.049
did. But then you realize, Dre isn't really a

00:15:44.049 --> 00:15:47.309
rapper. He's a director. Steven Spielberg doesn't

00:15:47.309 --> 00:15:49.889
write every line of dialogue in his movies. He

00:15:49.889 --> 00:15:52.490
curates the vision. He brings the best people

00:15:52.490 --> 00:15:55.529
in. Dre's talent is knowing that Jay -Z could

00:15:55.529 --> 00:15:58.090
write a better Dr. Dre verse than Dr. Dre could.

00:15:58.309 --> 00:16:00.970
That brings us to his methodology. Because the

00:16:00.970 --> 00:16:02.970
stories about him in the studio are, I mean,

00:16:02.990 --> 00:16:05.090
they're terrifying. We call him a perfectionist,

00:16:05.090 --> 00:16:06.889
but it sounds more like psychological warfare

00:16:06.889 --> 00:16:08.990
sometimes. It definitely borders on it. There's

00:16:08.990 --> 00:16:11.129
a famous story from Snoop Dogg about a rapper

00:16:11.129 --> 00:16:13.389
named Bishop Lamont. Bishop is in the booth.

00:16:13.450 --> 00:16:15.190
He's excited to work with the legend. He wraps

00:16:15.190 --> 00:16:18.889
a bar, traced off the tape, again. Okay. He does

00:16:18.889 --> 00:16:21.110
it again, again. He does it again, again. How

00:16:21.110 --> 00:16:23.129
many times are we talking? Snoop swears it was

00:16:23.129 --> 00:16:28.269
107 times. 107 times. Oh. For one bar of music.

00:16:28.409 --> 00:16:31.490
One bar, not a verse. A single bar. Can you imagine

00:16:31.490 --> 00:16:34.009
saying the same 10 words for like three hours

00:16:34.009 --> 00:16:36.950
straight? By the end, Bishop is exhausted. His

00:16:36.950 --> 00:16:39.149
voice is raspy. He's probably incredibly frustrated.

00:16:39.409 --> 00:16:42.250
And Dre goes, that's it. That's the take. What

00:16:42.250 --> 00:16:44.750
on earth was he hearing on take 107 that wasn't

00:16:44.750 --> 00:16:47.629
there on take 50 or take 100? Maybe the struggle,

00:16:47.750 --> 00:16:50.049
the fatigue, or maybe just a micro inflection

00:16:50.049 --> 00:16:51.750
in the breath that nobody else on the planet

00:16:51.750 --> 00:16:54.549
could hear. Dre treats the human voice like it's

00:16:54.549 --> 00:16:56.830
a synthesizer. He wants to tweak the knobs until

00:16:56.830 --> 00:16:59.889
the frequency is absolutely perfect. But... And

00:16:59.889 --> 00:17:02.029
here is our control versus chaos theme again.

00:17:02.190 --> 00:17:05.230
This perfectionism, it became a trap for him.

00:17:05.509 --> 00:17:08.180
Detox. The great white whale of hip hop. The

00:17:08.180 --> 00:17:09.880
most famous album that never happened. It was

00:17:09.880 --> 00:17:11.700
announced in 2002. It was supposed to come out

00:17:11.700 --> 00:17:16.039
in 2004. Then 2005. Years went by. He released

00:17:16.039 --> 00:17:18.500
snippets in Dr. Pepper commercials. I remember

00:17:18.500 --> 00:17:21.299
that. He had, by his own admission, 20 to 40

00:17:21.299 --> 00:17:23.799
songs done for it. And he scrapped all of them.

00:17:23.960 --> 00:17:26.000
Why would you do that? I think it was paralysis.

00:17:26.440 --> 00:17:29.279
He had set the bar so impossibly high with The

00:17:29.279 --> 00:17:33.039
Chronic in 2001 that the idea of releasing something

00:17:33.039 --> 00:17:36.940
that was just good wasn't enough. It had to be

00:17:36.940 --> 00:17:39.000
earth shattering. It had to change the world

00:17:39.000 --> 00:17:41.819
again. And because he couldn't guarantee it would

00:17:41.819 --> 00:17:44.279
be perfect, he simply didn't release it. The

00:17:44.279 --> 00:17:46.180
control freak couldn't let go of the product.

00:17:46.599 --> 00:17:49.279
It's fascinating that while he was creatively

00:17:49.279 --> 00:17:52.180
paralyzed, he made the biggest business move

00:17:52.180 --> 00:17:54.920
of his entire life. Let's talk about beats. This

00:17:54.920 --> 00:17:57.059
is where he stops being a musician and becomes

00:17:57.059 --> 00:18:01.779
a tycoon. 2006. The iPod is everywhere. But everyone

00:18:01.779 --> 00:18:04.180
is listening on those cheap white plastic earbuds

00:18:04.180 --> 00:18:06.240
that came in the box. And the sound quality was

00:18:06.240 --> 00:18:08.799
just trash. It was terrible. So Dre and Jimmy

00:18:08.799 --> 00:18:10.720
Iovine are walking down the beach one day and

00:18:10.720 --> 00:18:12.619
Dre's lawyer says, hey, you should sell sneakers.

00:18:12.779 --> 00:18:14.460
And Jimmy looks at Dre and says, screw sneakers,

00:18:14.720 --> 00:18:17.160
let's sell speakers. Meaning headphones. Right.

00:18:17.299 --> 00:18:19.420
But here's the cynical truth that nobody wants

00:18:19.420 --> 00:18:21.980
to admit. Eats headphones didn't actually sound

00:18:21.980 --> 00:18:23.819
that good. Right. I remember the audiophiles

00:18:23.819 --> 00:18:27.019
hated them. They despised them. They were incredibly

00:18:27.019 --> 00:18:29.200
bass heavy and muddy, but that wasn't the point.

00:18:29.480 --> 00:18:32.160
So why did they sell in crazy? Marketing. Pure

00:18:32.160 --> 00:18:34.279
marketing genius. They didn't market them as

00:18:34.279 --> 00:18:36.200
a piece of tech. They marketed them as a piece

00:18:36.200 --> 00:18:38.980
of jewelry. They got LeBron James to wear them

00:18:38.980 --> 00:18:41.160
into the arena. They got every athlete at the

00:18:41.160 --> 00:18:43.839
Olympics to wear them. They made bulky, expensive

00:18:43.839 --> 00:18:46.400
headphones a status symbol. And then Apple comes

00:18:46.400 --> 00:18:50.700
knocking. Yeah. 2014, $3 billion. The largest

00:18:50.700 --> 00:18:53.359
acquisition in Apple history at the time. But

00:18:53.359 --> 00:18:55.579
here's the interesting part. Apple didn't just

00:18:55.579 --> 00:18:57.079
want the headphones. They wanted the streaming

00:18:57.079 --> 00:18:59.900
service. Beats had started this service called

00:18:59.900 --> 00:19:02.420
Beats Music. I remember that. And it had a curated

00:19:02.420 --> 00:19:05.180
playlist algorithm that was way better than anything

00:19:05.180 --> 00:19:08.519
Apple had at the time. So Apple basically bought

00:19:08.519 --> 00:19:11.400
Beats to jumpstart what would become Apple Music.

00:19:11.640 --> 00:19:14.420
But the deal almost died. because of a Facebook

00:19:14.420 --> 00:19:16.460
video of all things. Oh, the Tyrese incident.

00:19:16.759 --> 00:19:19.740
This is pure comedy. The deal is being finalized

00:19:19.740 --> 00:19:23.140
in a secret war room at Apple headquarters. Strict

00:19:23.140 --> 00:19:25.720
NDAs are signed. Nobody is supposed to know.

00:19:25.900 --> 00:19:28.619
Super secretive. And Tyrese Gibson, the actor,

00:19:28.720 --> 00:19:30.380
is hanging out with Dre in the studio. They're

00:19:30.380 --> 00:19:32.660
maybe having a few drinks. And Tyrese decides

00:19:32.660 --> 00:19:35.079
it's a great idea to post a video on Facebook.

00:19:35.220 --> 00:19:37.680
I remember this video. They're celebrating. It's

00:19:37.680 --> 00:19:40.819
shaky. It's so shaky. And Tyrese is screaming

00:19:40.819 --> 00:19:43.579
into the camera. The first billionaire in hip

00:19:43.579 --> 00:19:46.559
hop. The Forbes list just changed. And Dre's

00:19:46.559 --> 00:19:48.779
in the background laughing, pointing at the camera.

00:19:48.940 --> 00:19:52.019
And Tim Cook is presumably not laughing. The

00:19:52.019 --> 00:19:54.599
executives at Apple went nuclear. I mean, Apple

00:19:54.599 --> 00:19:58.019
prides itself on secrecy and control. Jimmy Iovine

00:19:58.019 --> 00:20:00.079
panicked. He got a call from them essentially

00:20:00.079 --> 00:20:02.880
saying, what the hell is this? Did it actually

00:20:02.880 --> 00:20:06.099
cost them? It did. The rumor, which is pretty

00:20:06.099 --> 00:20:09.039
well sourced, is that Apple knocked $200 million

00:20:09.039 --> 00:20:11.460
off the final purchase price because of that

00:20:11.460 --> 00:20:14.240
video. That is a $200 million selfie. It's the

00:20:14.240 --> 00:20:16.839
most expensive selfie in history. But the deal

00:20:16.839 --> 00:20:19.279
went through. Dre became an executive at Apple.

00:20:19.400 --> 00:20:21.700
The kid from Compton who couldn't get a job at

00:20:21.700 --> 00:20:23.960
Northrop Aviation was now sitting in board meetings

00:20:23.960 --> 00:20:26.160
at the most valuable company on Earth. It really

00:20:26.160 --> 00:20:28.380
is the ultimate American success story. Yeah.

00:20:28.640 --> 00:20:33.029
But. We can't tell this story, honestly, if we

00:20:33.029 --> 00:20:35.750
ignore the wreckage. We have to talk about the

00:20:35.750 --> 00:20:38.329
violence. Because there is a very disturbing

00:20:38.329 --> 00:20:41.250
pattern here that ran parallel to all of this

00:20:41.250 --> 00:20:43.730
incredible success. We absolutely have to talk

00:20:43.730 --> 00:20:46.210
about it. And for a long time, the media and

00:20:46.210 --> 00:20:48.450
the fans, and I'll include myself in this, we

00:20:48.450 --> 00:20:50.250
sort of compartmentalized it. We separated the

00:20:50.250 --> 00:20:52.329
art from the artists. But when you look at the

00:20:52.329 --> 00:20:54.430
source material, the accusations are brutal.

00:20:54.609 --> 00:20:57.009
Let's start with Dee Barnes. The year is 1991.

00:20:57.740 --> 00:20:59.900
Dee Barnes hosted a popular hip hop show called

00:20:59.900 --> 00:21:02.339
Pump It Up. She aired an interview with Ice Cube

00:21:02.339 --> 00:21:05.000
after he left N .W .A. and he insulted his old

00:21:05.000 --> 00:21:07.660
group. Dre felt disrespected. He saw her later

00:21:07.660 --> 00:21:09.960
at a record release party in Hollywood. And he

00:21:09.960 --> 00:21:12.579
didn't just yell at her. No. According to the

00:21:12.579 --> 00:21:15.299
court documents and multiple witnesses, he assaulted

00:21:15.299 --> 00:21:18.259
her. He slammed her head and face into a brick

00:21:18.259 --> 00:21:21.539
wall. He kicked her. It was severe beating. She

00:21:21.539 --> 00:21:23.720
eventually settled out of court. But what's so

00:21:23.720 --> 00:21:25.720
chilling is Dre's reaction at the time. What

00:21:25.720 --> 00:21:27.829
did he say? He gave an interview to Rolling Stone

00:21:27.829 --> 00:21:29.690
magazine and just said, I just threw her through

00:21:29.690 --> 00:21:32.650
a door. He completely trivialized it. He basically

00:21:32.650 --> 00:21:35.630
said she deserved it. And that wasn't an isolated

00:21:35.630 --> 00:21:38.880
incident. Michelle, his ex -fiancee. the mother

00:21:38.880 --> 00:21:41.539
of his son. She has been incredibly vocal about

00:21:41.539 --> 00:21:44.359
this for years. She accused him of repeated domestic

00:21:44.359 --> 00:21:48.079
abuse, black eyes, broken ribs. In her biopic,

00:21:48.160 --> 00:21:50.299
Surviving Compton, she alleges that he actually

00:21:50.299 --> 00:21:53.059
shot at her once. Why did he get a pass for so

00:21:53.059 --> 00:21:55.799
long? I mean, if a rock star or a pop star did

00:21:55.799 --> 00:21:57.779
this today, their career would be over. Why was

00:21:57.779 --> 00:22:00.339
Dr. Dre so bulletproof? I think part of it was

00:22:00.339 --> 00:22:02.720
the era. The 90s were just a less accountable

00:22:02.720 --> 00:22:05.339
time. But another part of it was the brand. His

00:22:05.339 --> 00:22:08.119
entire brand was gangsta. Violence. was baked

00:22:08.119 --> 00:22:10.279
into the marketing. So when he beat up a TV host,

00:22:10.480 --> 00:22:13.420
strangely, it almost reinforced his street credibility.

00:22:13.740 --> 00:22:16.039
It blurred that line between the character Dr.

00:22:16.319 --> 00:22:19.140
Dre and the human being Andre Young. Did he ever

00:22:19.140 --> 00:22:21.980
actually own up to it? Not for decades. But in

00:22:21.980 --> 00:22:24.900
2015, when the NWA movie Straight Outta Compton

00:22:24.900 --> 00:22:28.099
came out, the filmmakers completely omitted the

00:22:28.099 --> 00:22:30.099
Dee Barnes incident. They just pretended it never

00:22:30.099 --> 00:22:32.480
happened. And the backlash was fierce. People

00:22:32.480 --> 00:22:35.490
said, You can't just rewrite history like this.

00:22:35.609 --> 00:22:38.509
So he was forced to apologize. He was. He issued

00:22:38.509 --> 00:22:40.390
a formal statement to the New York Times. He

00:22:40.390 --> 00:22:43.390
said, I apologize to the women I've hurt. I deeply

00:22:43.390 --> 00:22:45.529
regret what I did. And he blamed it on being

00:22:45.529 --> 00:22:48.210
young, drinking too much and having no structure

00:22:48.210 --> 00:22:51.059
in his life. Do you buy that apology? It's hard

00:22:51.059 --> 00:22:54.319
to say. In the Defiant Ones documentary, he calls

00:22:54.319 --> 00:22:58.079
it a major blemish on who I am as a man. It feels

00:22:58.079 --> 00:23:00.339
like he understands the gravity of it now, especially

00:23:00.339 --> 00:23:02.400
as a corporate executive. You can't be an Apple

00:23:02.400 --> 00:23:04.319
exec and have that hanging over your head without

00:23:04.319 --> 00:23:07.079
addressing it. But for the victims, a press release

00:23:07.079 --> 00:23:09.720
25 years late doesn't really undo the trauma.

00:23:10.269 --> 00:23:11.789
It brings us right back to that control theme,

00:23:11.910 --> 00:23:14.009
doesn't it? The violence seems to happen when

00:23:14.009 --> 00:23:16.210
he feels disrespected or like he's losing control.

00:23:16.549 --> 00:23:19.069
It's this really ugly side of the perfectionism,

00:23:19.069 --> 00:23:21.390
the need to dominate his environment, whether

00:23:21.390 --> 00:23:23.769
that's a mixing board or a person. That's a very

00:23:23.769 --> 00:23:26.049
sharp insight. The need for dominance is the

00:23:26.049 --> 00:23:28.549
through line, for good and for ill. And recently,

00:23:28.630 --> 00:23:31.250
that dominance has been seriously tested. His

00:23:31.250 --> 00:23:33.210
personal life in just the last few years has

00:23:33.210 --> 00:23:37.019
been a complete disaster. It really has. We mentioned

00:23:37.019 --> 00:23:39.839
the great man theory earlier, but Dre is human.

00:23:40.019 --> 00:23:43.680
In 2008, his son, Andre Young Jr., died of an

00:23:43.680 --> 00:23:46.839
overdose, heroin and morphine. God, that's awful.

00:23:47.140 --> 00:23:49.180
To lose a child. I mean, that breaks anyone.

00:23:49.759 --> 00:23:53.220
And then in 2021, Dre himself almost died. He

00:23:53.220 --> 00:23:55.079
had a brain aneurysm. I remember the headlines.

00:23:55.240 --> 00:23:57.480
He was in the ICU. It sounded really serious.

00:23:57.759 --> 00:23:59.759
It was worse than we knew at the time. He just

00:23:59.759 --> 00:24:01.819
revealed last year that he actually had three

00:24:01.819 --> 00:24:03.960
strokes while he was in the hospital. Doctors

00:24:03.960 --> 00:24:06.220
were literally inviting his family in to say

00:24:06.220 --> 00:24:08.539
their final goodbyes. And while he is lying in

00:24:08.539 --> 00:24:11.240
a hospital bed fighting for his life, his marriage

00:24:11.240 --> 00:24:13.839
is publicly exploding in the tabloids. The divorce

00:24:13.839 --> 00:24:16.839
from Nicole Young. After 24 years of marriage,

00:24:17.000 --> 00:24:20.279
and at the ugly fast, she accused him of abuse,

00:24:20.440 --> 00:24:22.960
she challenged their prenup, claiming he tore

00:24:22.960 --> 00:24:25.160
it up in front of her as a romantic gesture years

00:24:25.160 --> 00:24:27.579
ago. Which, knowing Dre and his business sense,

00:24:27.680 --> 00:24:29.980
he probably regretted deeply. The legal battle

00:24:29.980 --> 00:24:33.299
was vicious. In the end, he had to pay $100 million

00:24:33.299 --> 00:24:36.420
settlement just to finalize it. And we saw that

00:24:36.420 --> 00:24:39.119
pettiness resurface one more time. The balloon

00:24:39.119 --> 00:24:41.819
photo. He posted a photo on Instagram of himself

00:24:41.819 --> 00:24:44.359
sitting in a chair smiling in front of these

00:24:44.359 --> 00:24:46.440
huge silver balloons that spelled out divorced

00:24:46.440 --> 00:24:51.940
AF. It's so childish. But also, knowing what

00:24:51.940 --> 00:24:54.420
we know about him, it's him reclaiming the narrative.

00:24:54.559 --> 00:24:57.650
It's him saying, I won. I'm free. I'm in control

00:24:57.650 --> 00:25:00.549
again. Exactly. And then he takes the ultimate

00:25:00.549 --> 00:25:04.609
victory lap. The Super Bowl. 2022. The halftime

00:25:04.609 --> 00:25:07.390
show. Dre, Snoop, Eminem, Kendrick Lamar, Mary

00:25:07.390 --> 00:25:09.410
J. Blige, 50 Cent. That wasn't just a concert.

00:25:09.470 --> 00:25:11.650
That was a coronation. That was Dr. Dre standing

00:25:11.650 --> 00:25:13.430
on the biggest stage in America and saying, I

00:25:13.430 --> 00:25:15.309
built this. And he did. He built the sound of

00:25:15.309 --> 00:25:17.230
the West Coast. He built the careers of almost

00:25:17.230 --> 00:25:19.750
every superstar on that stage. And he built the

00:25:19.750 --> 00:25:21.690
headphones that half of America was probably

00:25:21.690 --> 00:25:24.230
listening on. So as we wrap this up, I want to

00:25:24.230 --> 00:25:26.440
go back to the methodology. We've talked about

00:25:26.440 --> 00:25:28.940
the sequins, the G -funk, the abuse, the billions.

00:25:29.259 --> 00:25:32.180
If you had to boil Dr. Dre's success down to

00:25:32.180 --> 00:25:36.039
one single trait, what is it? Because it's clearly

00:25:36.039 --> 00:25:38.440
not rapping. And technically, he hires other

00:25:38.440 --> 00:25:40.319
people to play the keys. So what is it? It's

00:25:40.319 --> 00:25:42.940
the ear. It's as simple and as complicated as

00:25:42.940 --> 00:25:45.680
that. It's his ability to hear potential where

00:25:45.680 --> 00:25:48.720
no one else does. He heard a superstar and a

00:25:48.720 --> 00:25:51.779
lanky, laid -back kid from Long Beach named Snoop.

00:25:52.089 --> 00:25:54.589
He heard a generational talent in a volatile

00:25:54.589 --> 00:25:56.769
white kid from a trailer park in Detroit named

00:25:56.769 --> 00:25:59.450
Marshall. He heard a billion dollar business

00:25:59.450 --> 00:26:02.450
in a pair of overpriced plastic headphones. And

00:26:02.450 --> 00:26:04.609
he heard a symphony in the rattling trunk of

00:26:04.609 --> 00:26:06.910
a lowrider. He just listens better than anyone

00:26:06.910 --> 00:26:08.670
else in the history of the business. But I keep

00:26:08.670 --> 00:26:10.630
thinking about the empty space. Yeah. You know,

00:26:10.650 --> 00:26:14.339
the scrapped albums. The myth of detox, the long,

00:26:14.339 --> 00:26:16.779
long silences between the hits. And that leads

00:26:16.779 --> 00:26:18.960
to my final thought for you to consider. We glorify

00:26:18.960 --> 00:26:21.880
Dre's perfectionism. We call it genius. But I

00:26:21.880 --> 00:26:24.059
wonder if the studio is the only place where

00:26:24.059 --> 00:26:26.869
Dre actually feels safe. What do you mean? In

00:26:26.869 --> 00:26:29.569
the studio, he can tell Bishop Lamont to do a

00:26:29.569 --> 00:26:33.009
take 107 times until it is perfect. He can mute

00:26:33.009 --> 00:26:35.289
the track. He can cut out the bad parts. He's

00:26:35.289 --> 00:26:38.309
in total control. You can't edit real life. Exactly.

00:26:38.509 --> 00:26:40.930
You can't edit a messy divorce. You can't edit

00:26:40.930 --> 00:26:43.970
a brain aneurysm. You can't hit undo on the death

00:26:43.970 --> 00:26:46.849
of a son. So maybe the perfectionism isn't just

00:26:46.849 --> 00:26:48.829
about making great art. Maybe it's a shield.

00:26:49.170 --> 00:26:51.410
Maybe he stays locked in the studio for years

00:26:51.410 --> 00:26:54.230
at a time because it's the one room in the entire

00:26:54.230 --> 00:26:56.950
world where he is God. That is a heavy thought

00:26:56.950 --> 00:27:00.230
to leave on. The music is the order. The life

00:27:00.230 --> 00:27:02.589
is the chaos. Precisely. Well, whether you see

00:27:02.589 --> 00:27:05.269
him as the villain, the hero, or just the architect,

00:27:05.569 --> 00:27:09.130
you absolutely cannot deny the impact. Dr. Dre,

00:27:09.289 --> 00:27:11.569
thanks for taking this deep dive with us. Take

00:27:11.569 --> 00:27:11.730
care.
