WEBVTT

00:00:00.000 --> 00:00:02.359
Welcome to the Deep Dive, the only show that

00:00:02.359 --> 00:00:04.960
takes a huge stack of research material you wish

00:00:04.960 --> 00:00:08.259
you had time to read and, well, distills it into

00:00:08.259 --> 00:00:11.000
immediate structured knowledge. We don't just

00:00:11.000 --> 00:00:12.580
skim the headlines. We give you the foundations.

00:00:13.000 --> 00:00:16.920
Today, we are deep diving into inflation. And

00:00:16.920 --> 00:00:19.699
I mean, it is the single most important concept

00:00:19.699 --> 00:00:22.820
in macroeconomics. It's the force that governs

00:00:22.820 --> 00:00:24.879
everything from your retirement savings and the

00:00:24.879 --> 00:00:29.739
price of oil to. geopolitical stability and national

00:00:29.739 --> 00:00:32.140
elections. Absolutely. It is the universal signal

00:00:32.140 --> 00:00:35.000
for the health of any modern economy. It really

00:00:35.000 --> 00:00:38.579
is. Inflation dominates the news, yet the underlying

00:00:38.579 --> 00:00:41.100
mechanisms, the history, the conflicts over how

00:00:41.100 --> 00:00:43.200
we measure it, the intellectual battles over

00:00:43.200 --> 00:00:45.479
what causes it, all of that is often lost in

00:00:45.479 --> 00:00:47.840
the noise. Our listeners ask for a thorough,

00:00:48.020 --> 00:00:51.920
a rapid understanding that moves way beyond simple

00:00:51.920 --> 00:00:54.000
definitions. And that's our mission today. We

00:00:54.000 --> 00:00:56.060
have to establish the core concept right away.

00:00:56.509 --> 00:00:58.630
Inflation is defined as a sustained increase

00:00:58.630 --> 00:01:00.890
in the average price of goods and services over

00:01:00.890 --> 00:01:02.829
time. OK, the average price is a key distinction.

00:01:03.030 --> 00:01:05.250
It's the critical takeaway. This doesn't mean

00:01:05.250 --> 00:01:07.629
everything costs more. It means the currency

00:01:07.629 --> 00:01:10.930
itself has lost purchasing power. Each dollar

00:01:10.930 --> 00:01:14.430
or pound or euro just buys less than it did yesterday.

00:01:14.750 --> 00:01:17.209
OK, so let's unpack this and set the stage for

00:01:17.209 --> 00:01:20.400
our journey. We've analyzed a really comprehensive

00:01:20.400 --> 00:01:23.040
body of source material spanning centuries of

00:01:23.040 --> 00:01:24.959
economic thought. A lot to get through. A lot.

00:01:25.000 --> 00:01:28.400
We'll tackle three major areas. First, the surprising

00:01:28.400 --> 00:01:31.359
ancient roots of this, of currency devaluation

00:01:31.359 --> 00:01:34.120
and why the terminology itself has shifted. Second,

00:01:34.280 --> 00:01:36.599
the contentious debate about how we measure this

00:01:36.599 --> 00:01:39.500
force and, you know, what competing theories

00:01:39.500 --> 00:01:42.079
claim causes it. And that's where the real intellectual

00:01:42.079 --> 00:01:44.659
fights are. Exactly. Right. And third, the double

00:01:44.659 --> 00:01:47.819
-edged sword. The dramatic negative effects contrasted.

00:01:47.849 --> 00:01:50.269
with the surprising upsides that make central

00:01:50.269 --> 00:01:52.530
banks actively target moderate price increases.

00:01:52.790 --> 00:01:55.069
Our goal is to move you past simply knowing that

00:01:55.069 --> 00:01:57.310
prices are rising. We want to give you the intellectual

00:01:57.310 --> 00:01:59.870
tools to understand the crucial why and the how.

00:02:00.049 --> 00:02:02.670
This means grasping the foundational theories

00:02:02.670 --> 00:02:05.489
from classical quantity theory all the way up

00:02:05.489 --> 00:02:08.770
to the modern synthesis and understanding where

00:02:08.770 --> 00:02:11.330
economists genuinely disagree about the levers

00:02:11.330 --> 00:02:13.870
of control. Let's start by tightening up the

00:02:13.870 --> 00:02:17.389
language because even economists and Definitely

00:02:17.389 --> 00:02:20.810
politicians misuse the term inflation all the

00:02:20.810 --> 00:02:23.050
time. That's essential. We have to be clear that

00:02:23.050 --> 00:02:26.189
inflation is the general trend of prices, which

00:02:26.189 --> 00:02:28.590
signals a change in the value of the currency

00:02:28.590 --> 00:02:31.189
itself. OK. It is not, for example, when the

00:02:31.189 --> 00:02:33.370
price of gasoline goes up because a refinery

00:02:33.370 --> 00:02:36.090
shuts down. Or avocados get more expensive because

00:02:36.090 --> 00:02:38.030
of a drought in one region. Exactly. Those are

00:02:38.030 --> 00:02:40.090
specific price shifts. They're driven by very

00:02:40.090 --> 00:02:43.009
localized supply and demand imbalances. They

00:02:43.009 --> 00:02:45.590
might nudge the overall average, sure, but they

00:02:45.590 --> 00:02:48.050
are not the... general systemic devaluation of

00:02:48.050 --> 00:02:49.930
the dollar. So the inflation we're talking about

00:02:49.930 --> 00:02:52.229
is when the currency itself, kind of like a commodity,

00:02:52.449 --> 00:02:55.189
just becomes less valuable relative to everything

00:02:55.189 --> 00:02:58.669
else. Precisely. And if we trace the word back,

00:02:58.770 --> 00:03:01.169
it comes from the Latin inflare, which means

00:03:01.169 --> 00:03:04.930
to blow into or to inflate. But the economic

00:03:04.930 --> 00:03:07.449
meaning, it went through this fascinating historical

00:03:07.449 --> 00:03:10.550
shift in the 19th century. Oh, really? Initially,

00:03:10.550 --> 00:03:13.050
in places like the United States, inflation referred

00:03:13.050 --> 00:03:17.030
strictly to currency depreciation. So it wasn't

00:03:17.030 --> 00:03:19.430
about the price of bread going up. It was about

00:03:19.430 --> 00:03:22.150
the dollar, or I guess in the context of the

00:03:22.150 --> 00:03:25.530
American Civil War, the various private banknotes

00:03:25.530 --> 00:03:28.289
losing its value. You've got it. It was because

00:03:28.289 --> 00:03:31.629
the supply of those notes exceeded the redeemable

00:03:31.629 --> 00:03:34.099
metal backing, like gold or silver. Oh, I see.

00:03:34.259 --> 00:03:36.340
During periods like the Civil War, private banks

00:03:36.340 --> 00:03:38.319
would often issue bank notes far beyond their

00:03:38.319 --> 00:03:42.240
metallic reserves. The term inflation was used

00:03:42.240 --> 00:03:45.020
to describe this swelling, this inflation of

00:03:45.020 --> 00:03:47.439
the money supply relative to its hard backing.

00:03:47.680 --> 00:03:50.020
So the rising prices of goods was seen as a symptom

00:03:50.020 --> 00:03:52.520
of that currency problem. Exactly. Not the problem

00:03:52.520 --> 00:03:55.020
itself. And this original view, it aligns very

00:03:55.020 --> 00:03:57.000
closely with classical economists like David

00:03:57.000 --> 00:03:59.379
Ricardo, who really stressed the importance of

00:03:59.379 --> 00:04:02.800
backing your currency with real assets. That

00:04:02.800 --> 00:04:05.759
relationship, that the volume of money relative

00:04:05.759 --> 00:04:09.659
to its value is the core issue, is ancient. But

00:04:09.659 --> 00:04:12.960
the language keeps evolving. Okay, so let's quickly

00:04:12.960 --> 00:04:14.960
equip our listener with the essential vocabulary

00:04:14.960 --> 00:04:18.100
they'll need to follow any macro debate. Certainly.

00:04:18.199 --> 00:04:21.600
We know inflation is the general rise. Its precise

00:04:21.600 --> 00:04:25.100
opposite is deflation. A sustained fall in the

00:04:25.100 --> 00:04:27.300
general price level. Right. And that's often

00:04:27.300 --> 00:04:29.459
viewed very negatively by economists, and we'll

00:04:29.459 --> 00:04:32.470
definitely explore why later. Then there's disinflation.

00:04:32.629 --> 00:04:34.949
This is a term we hear a lot when central banks

00:04:34.949 --> 00:04:38.269
are trying to claim a victory. Yes. And disinflation

00:04:38.269 --> 00:04:40.509
is crucial for distinguishing effective policy.

00:04:40.769 --> 00:04:43.410
It is not a price reversal. Prices are still

00:04:43.410 --> 00:04:45.730
rising, but the rate of that rise is slowing

00:04:45.730 --> 00:04:48.490
down. So if inflation goes from, say, 7 % down

00:04:48.490 --> 00:04:50.949
to 3%, that's disinflation. That's disinflation.

00:04:50.990 --> 00:04:54.329
If it goes from 3 % to minus 1%, that's deflation.

00:04:54.550 --> 00:04:56.810
Got it. And what about the worst case scenario,

00:04:57.029 --> 00:04:59.500
the one that defines monetary catastrophe? That

00:04:59.500 --> 00:05:02.660
is hyperinflation, an out -of -control inflationary

00:05:02.660 --> 00:05:05.339
spiral. Our sources highlight Venezuela, which,

00:05:05.420 --> 00:05:08.720
as of October 2018, experienced an annual inflation

00:05:08.720 --> 00:05:15.019
rate of 833 ,997%. That number is just, it's

00:05:15.019 --> 00:05:17.160
hard to even comprehend. It is essentially a

00:05:17.160 --> 00:05:19.879
total collapse of faith in the currency. Money

00:05:19.879 --> 00:05:22.720
loses all utility as a store of value or a medium

00:05:22.720 --> 00:05:25.399
of exchange. And then there's the dreaded combination

00:05:25.399 --> 00:05:29.129
that haunted the 1970s. Stagflation. This is

00:05:29.129 --> 00:05:31.370
arguably the most challenging economic environment

00:05:31.370 --> 00:05:33.990
for policymakers. Why is that? Because it combines

00:05:33.990 --> 00:05:36.310
high inflation with two symptoms of a recession.

00:05:36.790 --> 00:05:39.870
Slow economic growth and high unemployment. The

00:05:39.870 --> 00:05:42.350
traditional tools just don't work. So the tools

00:05:42.350 --> 00:05:44.149
you'd use to fight a recession like stimulating

00:05:44.149 --> 00:05:46.430
demand would just make inflation worse. And the

00:05:46.430 --> 00:05:48.230
tools you'd use to fight inflation like raising

00:05:48.230 --> 00:05:49.990
interest rates would just make unemployment worse.

00:05:50.069 --> 00:05:51.850
You're stuck. We also need to distinguish between

00:05:51.850 --> 00:05:54.790
that core inflation and price changes in specific

00:05:54.790 --> 00:05:57.500
sectors, right? Right. We have... Asset price

00:05:57.500 --> 00:05:59.639
inflation, where the prices of financial assets

00:05:59.639 --> 00:06:02.759
like stocks, bonds, real estate, they're all

00:06:02.759 --> 00:06:05.199
increasing rapidly. Often because there's a lot

00:06:05.199 --> 00:06:07.339
of liquidity, a lot of cash in the system. Exactly.

00:06:07.540 --> 00:06:10.360
But the prices of everyday consumer goods, the

00:06:10.360 --> 00:06:12.459
stuff in the CPI, they don't necessarily follow

00:06:12.459 --> 00:06:15.160
immediately. And then you have terms like agflation.

00:06:15.519 --> 00:06:17.920
Agflation. Which describes a disproportionate

00:06:17.920 --> 00:06:20.019
increase in the price of food and agricultural

00:06:20.019 --> 00:06:22.860
crops compared to the general rate of inflation.

00:06:23.279 --> 00:06:26.279
Okay, so... If the concept of currency devaluation

00:06:26.279 --> 00:06:29.220
is that old, let's trace its historical mechanisms.

00:06:29.439 --> 00:06:31.620
The earliest forms of inflation weren't about

00:06:31.620 --> 00:06:34.420
central banks or monetary policy. They were about,

00:06:34.560 --> 00:06:38.040
well, the physical governmental manipulation

00:06:38.040 --> 00:06:40.879
of currency. Indeed. The earliest documented

00:06:40.879 --> 00:06:43.160
inflation, it occurred in Alexander the Great's

00:06:43.160 --> 00:06:46.759
empire around 330 B .C. driven by his massive

00:06:46.759 --> 00:06:49.540
expansion and this sheer volume of coins he minted.

00:06:49.579 --> 00:06:52.519
But the Roman Empire, that provides the classic

00:06:52.519 --> 00:06:55.000
crystal clear example of how the mechanism works,

00:06:55.220 --> 00:06:57.600
debasement. Okay, tell us how the Roman government

00:06:57.600 --> 00:07:00.300
effectively manufactured inflation and funded

00:07:00.300 --> 00:07:02.620
its operations through the coin itself. It was

00:07:02.620 --> 00:07:06.319
a simple, profitable, and ultimately disastrous

00:07:06.319 --> 00:07:09.139
cycle. When the Roman government needed more

00:07:09.139 --> 00:07:12.160
money to fund its army or its bureaucracy, it

00:07:12.160 --> 00:07:15.019
would recall silver coins. The ones already in

00:07:15.019 --> 00:07:18.079
circulation. Yes. They'd melt them down and then

00:07:18.079 --> 00:07:20.500
mix the silver with cheaper metals like copper

00:07:20.500 --> 00:07:23.100
or lead. Then they would reissue a greater number

00:07:23.100 --> 00:07:25.439
of coins at the same face value. So the government

00:07:25.439 --> 00:07:28.259
was secretly reducing the real metallic content

00:07:28.259 --> 00:07:30.459
of the currency while telling everyone it was

00:07:30.459 --> 00:07:33.160
worth the same. The citizens still had a coin

00:07:33.160 --> 00:07:35.839
called a denarius, but the intrinsic value of

00:07:35.839 --> 00:07:38.920
that coin had just plummeted. Exactly. When Nero

00:07:38.920 --> 00:07:41.939
was emperor around AD 54, the... Denarius was

00:07:41.939 --> 00:07:46.019
more than 90 % silver. By the 270s, during all

00:07:46.019 --> 00:07:49.060
the military crises and internal chaos, the coin

00:07:49.060 --> 00:07:51.939
contained hardly any silver at all. Wow. By that

00:07:51.939 --> 00:07:54.339
point, citizens needed exponentially more of

00:07:54.339 --> 00:07:56.500
these worthless coins to purchase the same amount

00:07:56.500 --> 00:07:58.939
of grain or oil. And the profit the government

00:07:58.939 --> 00:08:01.899
made from this process is called seniorage, right?

00:08:02.279 --> 00:08:04.339
Could you clarify that term for our listener?

00:08:04.720 --> 00:08:06.779
Seniorage is the difference between the face

00:08:06.779 --> 00:08:09.439
value of the currency and the cost to produce

00:08:09.439 --> 00:08:13.149
it. When a coin was 90 % silver, the seniorage

00:08:13.149 --> 00:08:15.189
profit was pretty small. Right. But when they

00:08:15.189 --> 00:08:18.490
diluted that silver content down to 5%, the cost

00:08:18.490 --> 00:08:21.310
of production dropped dramatically and the government's

00:08:21.310 --> 00:08:24.350
profit, the seniorage, exploded. This was effectively

00:08:24.350 --> 00:08:27.329
a hidden tax. A non -interest -bearing loan extracted

00:08:27.329 --> 00:08:29.889
from the populace just by manipulating the money

00:08:29.889 --> 00:08:33.120
supply itself. It's a pure state -driven increase

00:08:33.120 --> 00:08:36.059
in the money supply that led directly to a rapid

00:08:36.059 --> 00:08:38.919
loss of purchasing power millennia before we

00:08:38.919 --> 00:08:41.539
had modern fiat currencies. And we see the inverse

00:08:41.539 --> 00:08:44.220
effect with commodity money supply changes, too.

00:08:44.320 --> 00:08:46.820
You have to consider the gold shock of 1324.

00:08:47.059 --> 00:08:50.259
Ah, Mansa Musa. Exactly. When the Malian king

00:08:50.259 --> 00:08:53.059
embarked on his famous Hajj to Mecca, he traveled

00:08:53.059 --> 00:08:55.559
with this vast retinue and quite literally gave

00:08:55.559 --> 00:08:58.919
away and spent enormous quantities of gold. So

00:08:58.919 --> 00:09:01.480
much gold in Cairo that its price was significantly

00:09:01.480 --> 00:09:03.899
depressed for over a decade. That's a perfect

00:09:03.899 --> 00:09:06.779
real -world example of a sudden, rapid increase

00:09:06.779 --> 00:09:09.600
in the supply of a commodity money leading to

00:09:09.600 --> 00:09:12.980
immediate inflation. Or, in this case, a dramatic

00:09:12.980 --> 00:09:15.259
reduction in the purchasing power of gold itself.

00:09:15.620 --> 00:09:17.740
The historian who observed it noted the value

00:09:17.740 --> 00:09:20.039
of the gold myth quell fell significantly and

00:09:20.039 --> 00:09:22.539
it just stayed cheap afterward. And this leads

00:09:22.539 --> 00:09:25.019
us to the most significant inflationary cycle

00:09:25.019 --> 00:09:27.539
of early modern Europe. the price revolution

00:09:27.539 --> 00:09:31.179
between the 15th and 17th centuries. Over a period

00:09:31.179 --> 00:09:35.360
of 150 years, prices in Western Europe rose sixfold.

00:09:35.500 --> 00:09:38.039
Sixfold. What were the key drivers of such a

00:09:38.039 --> 00:09:41.389
massive, sustained inflation? Well, the sources

00:09:41.389 --> 00:09:43.950
cite two dominant and compounding factors. The

00:09:43.950 --> 00:09:46.570
first and the most famous was the massive influx

00:09:46.570 --> 00:09:49.190
of silver and gold from the New World into Habsburg,

00:09:49.230 --> 00:09:51.269
Spain. And from Spain, it spread into the rest

00:09:51.269 --> 00:09:53.450
of Europe. Yes, it literally flooded a previously

00:09:53.450 --> 00:09:55.809
cash -starved continent with precious metal,

00:09:55.970 --> 00:09:58.649
expanding the monetary base significantly. So

00:09:58.649 --> 00:10:00.750
a pretty straightforward quantity theory of money

00:10:00.750 --> 00:10:03.570
explanation seems to hold true there. More money

00:10:03.570 --> 00:10:06.169
chasing the same amount of goods. It does, but

00:10:06.169 --> 00:10:09.190
the second factor complicates the picture. The

00:10:09.190 --> 00:10:12.029
European population was rebounding robustly after

00:10:12.029 --> 00:10:15.090
the devastation of the Black Death. So more people.

00:10:15.250 --> 00:10:17.809
A rebounding population means dramatically increased

00:10:17.809 --> 00:10:20.389
aggregate demand, particularly for essential

00:10:20.389 --> 00:10:23.590
goods like food and land. This demand pull inflation

00:10:23.590 --> 00:10:26.450
combined powerfully with the monetary shock from

00:10:26.450 --> 00:10:28.750
the New World silver, making the overall price

00:10:28.750 --> 00:10:31.509
rise even worse in the 16th century. So even

00:10:31.509 --> 00:10:33.789
in pre -industrial history, inflation was already

00:10:33.789 --> 00:10:36.610
a multi -factor problem. It was a mix of money

00:10:36.610 --> 00:10:39.330
supply shocks and real economic activity shocks.

00:10:39.470 --> 00:10:41.250
That's right. So if that's how the historical

00:10:41.250 --> 00:10:44.269
route set the stage, the... challenge now in

00:10:44.269 --> 00:10:46.590
our fiat currency world is how we accurately

00:10:46.590 --> 00:10:49.029
measure this ever -changing force. Moving into

00:10:49.029 --> 00:10:51.409
the modern era, the first requirement of any

00:10:51.409 --> 00:10:54.090
central bank is accurate measurement. Inflation

00:10:54.090 --> 00:10:56.409
is defined by the annualized percentage change

00:10:56.409 --> 00:10:58.490
in a general price index, and the most common

00:10:58.490 --> 00:11:01.610
one is a consumer price index, or CPI. The CPI

00:11:01.610 --> 00:11:03.350
is designed to approximate the price changes

00:11:03.350 --> 00:11:05.850
for an average urban consumer. Let's make that

00:11:05.850 --> 00:11:08.570
calculation tangible using the U .S. CPI numbers

00:11:08.570 --> 00:11:11.879
from 2007 -2008 that our research provided. Okay,

00:11:11.899 --> 00:11:15.840
so if the index starts at 2802 .416 the beginning

00:11:15.840 --> 00:11:20.059
of the year, and it rises to 211 .080 by the

00:11:20.059 --> 00:11:22.220
end of the year, the calculation involves finding

00:11:22.220 --> 00:11:24.399
the percentage change. You take the difference,

00:11:24.559 --> 00:11:27.980
which is 8 .664, and divide it by the starting

00:11:27.980 --> 00:11:31.960
number. 2 over 2 .416, then multiply by 100.

00:11:32.259 --> 00:11:35.580
And that gives us 4 .28%. The takeaway for you

00:11:35.580 --> 00:11:38.240
is that this 4 .28 % is the official measure

00:11:38.240 --> 00:11:40.279
of how much the purchasing power of the dollar

00:11:40.279 --> 00:11:43.000
declined for a typical consumer in that 12 -month

00:11:43.000 --> 00:11:45.500
period based on their hypothetical basket of

00:11:45.500 --> 00:11:47.740
goods. But central bankers need more than just

00:11:47.740 --> 00:11:49.720
the historical CPI, don't they? They use a whole

00:11:49.720 --> 00:11:52.159
suite of tools, leading and lagging indicators.

00:11:52.580 --> 00:11:54.580
That's right. The CPI is a lagging indicator.

00:11:54.879 --> 00:11:56.460
It tells you what happened to the consumer in

00:11:56.460 --> 00:11:59.710
the past month or year. Exactly. Which is why

00:11:59.710 --> 00:12:02.850
the producer price indices, PPIs, are so closely

00:12:02.850 --> 00:12:04.490
watched they're considered a leading indicator

00:12:04.490 --> 00:12:07.070
for inflation. Why leading? The PPI measures

00:12:07.070 --> 00:12:09.350
the change in prices received by domestic producers

00:12:09.350 --> 00:12:11.460
for their output. So think of it as measuring

00:12:11.460 --> 00:12:13.559
the cost of raw materials, intermediate inputs,

00:12:13.759 --> 00:12:16.019
wholesale components, if the cost of those inputs

00:12:16.019 --> 00:12:18.720
surged. That's a supply shock. It's the definition

00:12:18.720 --> 00:12:21.299
of a supply shock, creating immense cost pressure

00:12:21.299 --> 00:12:24.000
on manufacturers. And eventually, those manufacturers

00:12:24.000 --> 00:12:26.519
have to pass those costs along to the consumer

00:12:26.519 --> 00:12:29.759
to maintain their margins. Precisely. There is

00:12:29.759 --> 00:12:32.500
a time lag. So a surge in the PPI suggests that

00:12:32.500 --> 00:12:35.519
consumer prices, the CPI, are likely to follow

00:12:35.519 --> 00:12:37.879
suit in the coming months. It gives the central

00:12:37.879 --> 00:12:40.539
bank an early warning. Then we have the metric

00:12:40.539 --> 00:12:42.779
that really dominates the internal discussions

00:12:42.779 --> 00:12:46.200
at central banks. Core inflation. Why is the

00:12:46.200 --> 00:12:48.620
Federal Reserve, for instance, willing to exclude

00:12:48.620 --> 00:12:51.919
crucial everyday expenses like food and energy?

00:12:52.250 --> 00:12:54.389
This goes back to their goal of long term stability.

00:12:54.809 --> 00:12:57.409
Food and energy prices are notoriously volatile.

00:12:57.669 --> 00:13:00.389
They're affected by specific, often temporary

00:13:00.389 --> 00:13:03.190
shocks, a hurricane in the Gulf, a cartel decision

00:13:03.190 --> 00:13:06.309
on oil supply, a crop failure. So they move sharply,

00:13:06.450 --> 00:13:08.389
but they don't necessarily reflect the underlying

00:13:08.389 --> 00:13:10.750
generalized monetary pressure in the economy.

00:13:10.990 --> 00:13:13.769
Exactly. So by stripping out that noise, the

00:13:13.769 --> 00:13:15.870
Fed believes it gets a clearer picture of the

00:13:15.870 --> 00:13:18.490
persistent long term future inflation trend.

00:13:18.789 --> 00:13:21.370
The trend driven by things like expectations.

00:13:21.580 --> 00:13:24.460
and overall aggregate demand. So core inflation

00:13:24.460 --> 00:13:27.399
is seen as a better predictor of where inflation

00:13:27.399 --> 00:13:29.559
will settle over the next year or two. That's

00:13:29.559 --> 00:13:32.000
the goal, making it the preferred target for

00:13:32.000 --> 00:13:34.000
policy adjustments like interest rate hikes.

00:13:34.139 --> 00:13:36.679
Now here is where we get into the real intellectual

00:13:36.679 --> 00:13:40.200
friction. Despite all these sophisticated tools,

00:13:40.460 --> 00:13:43.379
virtually all economists agree on one thing.

00:13:43.980 --> 00:13:46.980
Measuring true inflation is exceptionally difficult.

00:13:47.360 --> 00:13:49.820
It really is. And research consistently suggests

00:13:49.820 --> 00:13:52.860
that the official rate, while it's the best we

00:13:52.860 --> 00:13:56.740
have, often contains significant biases. The

00:13:56.740 --> 00:13:59.240
problem lies in the design of that basket of

00:13:59.240 --> 00:14:01.620
goods. It contains weighted prices reflecting

00:14:01.620 --> 00:14:05.059
typical consumer purchases. But this fixed basket

00:14:05.059 --> 00:14:07.799
introduces two major sources of bias that can

00:14:07.799 --> 00:14:10.080
distort the official rate. And the first one

00:14:10.080 --> 00:14:12.700
is the substitution effect. Explain why that

00:14:12.700 --> 00:14:14.960
might make the official rate overstated. OK,

00:14:15.019 --> 00:14:17.279
so when statisticians calculate the index, they

00:14:17.279 --> 00:14:19.360
track the price of a fixed quantity of items.

00:14:19.600 --> 00:14:21.860
If the price of gasoline spikes, the average

00:14:21.860 --> 00:14:23.860
consumer doesn't just keep buying the same amount

00:14:23.860 --> 00:14:25.980
of gas. Of course not. They drive less. They

00:14:25.980 --> 00:14:28.200
take the train. They substitute. They substitute

00:14:28.200 --> 00:14:30.519
the expensive good for a cheaper alternative.

00:14:31.529 --> 00:14:34.250
But the index assumes they continue buying that

00:14:34.250 --> 00:14:37.029
now expensive gas at the same weight. So their

00:14:37.029 --> 00:14:39.649
actual cost of living rises, but not as quickly

00:14:39.649 --> 00:14:42.730
as the fixed basket index suggests it does. Exactly.

00:14:42.730 --> 00:14:46.250
The official CPI overstates the true impact of

00:14:46.250 --> 00:14:49.070
those price rises on a consumer who rationally

00:14:49.070 --> 00:14:51.409
changes their purchasing habits. The second major

00:14:51.409 --> 00:14:54.519
issue is the challenge of quality. or unobserved

00:14:54.519 --> 00:14:57.159
quality improvements? This is a tricky one. If

00:14:57.159 --> 00:15:00.220
a laptop costs 5 % more this year, but it has

00:15:00.220 --> 00:15:03.539
twice the memory, a better screen, and a faster

00:15:03.539 --> 00:15:06.539
processor, has the real price of that functionality

00:15:06.539 --> 00:15:09.960
gone up or down? That's a great question. Statisticians

00:15:09.960 --> 00:15:12.019
struggle mightily to fully account for these

00:15:12.019 --> 00:15:14.620
quality improvements in existing products and

00:15:14.620 --> 00:15:17.100
the introduction of entirely new valuable goods.

00:15:17.360 --> 00:15:19.740
And the sources suggest this leads to an overestimation

00:15:19.740 --> 00:15:22.840
of the price rise because the index just registers

00:15:23.019 --> 00:15:25.220
a higher nominal cost without fully adjusting

00:15:25.220 --> 00:15:27.320
for the massive increase in utility the consumer

00:15:27.320 --> 00:15:29.399
is getting. And that's before you even consider

00:15:29.399 --> 00:15:32.139
brand new products. Think of a life -saving medicine

00:15:32.139 --> 00:15:35.059
or some revolutionary software. If it wasn't

00:15:35.059 --> 00:15:37.700
available last year at any price, its introduction

00:15:37.700 --> 00:15:40.820
is like an infinite improvement in quality at

00:15:40.820 --> 00:15:43.580
a finite price. It's almost impossible to fully

00:15:43.580 --> 00:15:46.240
quantify in an index. So we have minimum issues

00:15:46.240 --> 00:15:48.740
and we have perception issues. Yeah. There's

00:15:48.740 --> 00:15:51.399
a clear divide between the official rate and

00:15:51.399 --> 00:15:53.620
what people feel in their wallets, the perceived

00:15:53.620 --> 00:15:56.529
inflation gap. Why do people generally feel that

00:15:56.529 --> 00:15:58.750
inflation is higher than the government reports?

00:15:59.230 --> 00:16:01.950
There are a couple of major psychological factors

00:16:01.950 --> 00:16:05.129
at play. First is frequency bias. People focus

00:16:05.129 --> 00:16:07.370
overwhelmingly on the prices of things they buy

00:16:07.370 --> 00:16:10.129
all the time, like food and fuel. The volatile

00:16:10.129 --> 00:16:12.830
stuff. The most volatile stuff. They buy a refrigerator

00:16:12.830 --> 00:16:15.529
maybe once a decade and forget the price, but

00:16:15.529 --> 00:16:17.710
they remember the price of eggs from last week.

00:16:17.889 --> 00:16:20.690
And second, it's the compound effect. We often

00:16:20.690 --> 00:16:23.750
think of 2 % inflation as modest. But we forget

00:16:23.750 --> 00:16:26.929
what happens over time. A low, steady 2 percent

00:16:26.929 --> 00:16:30.669
inflation rate for, say, 35 years. A typical

00:16:30.669 --> 00:16:33.009
career span results in prices nearly doubling.

00:16:33.649 --> 00:16:36.529
People deeply feel that cumulative inflation,

00:16:36.710 --> 00:16:39.370
the compound pain of the erosion of purchasing

00:16:39.370 --> 00:16:42.809
power over decades, even if the annual rate itself

00:16:42.809 --> 00:16:45.350
has been stable. To wrap up our discussion on

00:16:45.350 --> 00:16:48.629
measurement, it's worth noting the more whimsical

00:16:48.629 --> 00:16:50.929
indices that show how tailored price tracking

00:16:50.929 --> 00:16:53.470
can be. They really demonstrate the complexity

00:16:53.470 --> 00:16:56.679
of translating these abstract economic concepts

00:16:56.679 --> 00:16:59.200
into lived reality. Right, like the globally

00:16:59.200 --> 00:17:01.960
recognized Big Mac Index. It's used to compare

00:17:01.960 --> 00:17:04.500
the relative purchasing power of currencies by

00:17:04.500 --> 00:17:06.619
tracking the price of an identical standardized

00:17:06.619 --> 00:17:09.839
product, the Big Mac, across dozens of countries.

00:17:10.140 --> 00:17:12.079
Or the hyper -local ones like the Jollof Index

00:17:12.079 --> 00:17:14.859
in West Africa or the Two Dishes, One Soup Index

00:17:14.859 --> 00:17:17.559
in Hong Kong. These measure the true cost of

00:17:17.559 --> 00:17:19.839
living and eating for specific populations, which

00:17:19.839 --> 00:17:21.759
can feel much more relevant than a centralized

00:17:21.759 --> 00:17:24.680
CPI. And of course, the famous Lipstick Index.

00:17:25.069 --> 00:17:27.690
was popularized after the 9 -11 downturn. The

00:17:27.690 --> 00:17:29.609
idea that when people can't afford big luxuries,

00:17:29.609 --> 00:17:31.569
they turn to small affordable ones like lipstick.

00:17:31.829 --> 00:17:34.289
Exactly. It's an indicator of consumer sentiment

00:17:34.289 --> 00:17:36.789
and substitution behavior during tough times.

00:17:37.009 --> 00:17:38.890
So if that's how we track the value of the currency,

00:17:39.130 --> 00:17:42.329
the next monumental question for economists is

00:17:42.329 --> 00:17:44.690
figuring out what actually moves that needle.

00:17:45.130 --> 00:17:47.390
This is where the real battle of ideas begins.

00:17:47.809 --> 00:17:49.890
Historically, the debate over the cause of inflation

00:17:49.890 --> 00:17:53.089
has been dominated by one central question. Is

00:17:53.089 --> 00:17:56.210
inflation primarily a monetary phenomenon driven

00:17:56.210 --> 00:17:58.910
by the supply of money, or is it a real phenomenon

00:17:58.910 --> 00:18:01.150
driven by the supply and demand for goods and

00:18:01.150 --> 00:18:03.849
services? And the oldest and perhaps most elegant

00:18:03.849 --> 00:18:06.049
answer comes from the quantity theory of money,

00:18:06.289 --> 00:18:10.490
QTM. This theory, revived and championed by the

00:18:10.490 --> 00:18:13.130
monetarist school, led by Milton Friedman, gave

00:18:13.130 --> 00:18:15.430
us that famous assertion. Inflation is always

00:18:15.430 --> 00:18:18.190
and everywhere a monetary phenomenon. QTM is

00:18:18.190 --> 00:18:21.109
rooted in the equation of exchange. MV equals

00:18:21.109 --> 00:18:24.170
PQ. M is the nominal quantity of money circulating

00:18:24.170 --> 00:18:27.069
in the economy. V is the velocity of money, how

00:18:27.069 --> 00:18:29.970
often money changes hands. P is the general price

00:18:29.970 --> 00:18:32.789
level, what we measure with CPI. And Q is the

00:18:32.789 --> 00:18:35.349
real economic output, or GDP. So if the total

00:18:35.349 --> 00:18:38.470
amount spent, MV, must equal the total value

00:18:38.470 --> 00:18:42.210
of goods sold, PQ, What are the assumptions that

00:18:42.210 --> 00:18:44.690
make QTM so powerful in saying that money supply

00:18:44.690 --> 00:18:47.970
growth causes inflation? Well, monetarists assume

00:18:47.970 --> 00:18:51.089
that in the long run, both V velocity and Q output

00:18:51.089 --> 00:18:54.109
are stable or determined independently of the

00:18:54.109 --> 00:18:56.630
money supply. Velocity tends to be relatively

00:18:56.630 --> 00:18:59.670
stable and real output Q is determined by the

00:18:59.670 --> 00:19:02.250
economy's productive capacity, technology, labor,

00:19:02.450 --> 00:19:04.970
capital. So if you increase M, the money supply,

00:19:05.230 --> 00:19:07.289
substantially faster than the economy can grow

00:19:07.289 --> 00:19:11.150
Q. its output. Then P, prices, must increase

00:19:11.150 --> 00:19:13.549
proportionally to balance the equation. It's

00:19:13.549 --> 00:19:16.130
money chasing too few goods. The rival approach

00:19:16.130 --> 00:19:18.690
historically was the real bills doctrine, RBD,

00:19:18.809 --> 00:19:21.369
also known as the backing theory. Adam Smith

00:19:21.369 --> 00:19:23.730
and many 19th century thinkers laid out this

00:19:23.730 --> 00:19:26.450
idea. It argues that inflation only results if

00:19:26.450 --> 00:19:28.309
the money issued is not backed by sufficient

00:19:28.309 --> 00:19:31.450
real assets or real bills of value. So if a bank

00:19:31.450 --> 00:19:34.109
issues a loan creating money against a tangible

00:19:34.109 --> 00:19:36.509
asset that is short term and valuable, that new

00:19:36.509 --> 00:19:38.250
money is legitimate and won't cause inflation

00:19:38.250 --> 00:19:40.680
even if the quantity of money goes up. Correct.

00:19:40.779 --> 00:19:43.240
The RBD supporters believed that money should

00:19:43.240 --> 00:19:45.559
be issued based on the legitimate needs of trade.

00:19:45.839 --> 00:19:48.619
If money creation is backed by real value, it

00:19:48.619 --> 00:19:51.480
holds its value regardless of the sheer quantity.

00:19:51.680 --> 00:19:54.180
Whereas the QTM supporters were all about the

00:19:54.180 --> 00:19:56.299
quantity. They said the sheer quantity mattered

00:19:56.299 --> 00:19:59.400
most, not the quality of the backing. This conflict

00:19:59.400 --> 00:20:02.500
was the first great monetary debate. This debate

00:20:02.500 --> 00:20:05.200
then shifted dramatically with the rise of Keynesian

00:20:05.200 --> 00:20:08.059
economics in the mid -20th century. Right. John

00:20:08.059 --> 00:20:10.339
Maynard Keynes' crucial insight was that in the

00:20:10.339 --> 00:20:13.519
short run, that QTM assumption that prices, P,

00:20:13.700 --> 00:20:16.599
will adjust quickly, is false. He emphasized

00:20:16.599 --> 00:20:19.519
sticky wages and prices. So when demand falls,

00:20:19.779 --> 00:20:22.140
firms don't immediately cut wages or prices.

00:20:22.319 --> 00:20:24.180
No. They first cut production and employment.

00:20:24.460 --> 00:20:27.380
Therefore, demand shocks affect output. Q first,

00:20:27.559 --> 00:20:30.619
not prices P. This led to the empirical observation

00:20:30.619 --> 00:20:33.900
in 1958 of the Phillips curve, which showed an

00:20:33.900 --> 00:20:36.539
inverse relationship between inflation and unemployment.

00:20:36.779 --> 00:20:39.720
And early Keynesians interpreted this as a stable,

00:20:39.859 --> 00:20:43.240
exploitable tradeoff. They believed policymakers

00:20:43.240 --> 00:20:45.559
could literally choose a point on the curve.

00:20:46.140 --> 00:20:48.299
a little more inflation for a lot less unemployment

00:20:48.299 --> 00:20:51.779
or vice versa. This informed policy all through

00:20:51.779 --> 00:20:54.700
the 1960s. But the stable Phillips curve was

00:20:54.700 --> 00:20:57.059
demolished by the monitor's challenge in the

00:20:57.059 --> 00:21:00.220
late 1960s, led by Friedman and Edmund Phelps.

00:21:00.420 --> 00:21:02.400
They argued that tradeoff was only temporary

00:21:02.400 --> 00:21:05.079
because it ignored the crucial role of human

00:21:05.079 --> 00:21:07.819
expectation. Expectations. If the government

00:21:07.819 --> 00:21:10.599
consistently stimulates demand to keep unemployment

00:21:10.599 --> 00:21:13.640
low, the resulting higher inflation eventually

00:21:13.640 --> 00:21:16.380
becomes built in. Firms and workers aren't fooled

00:21:16.380 --> 00:21:18.660
forever. They start to expect it. So workers

00:21:18.660 --> 00:21:21.000
demand higher nominal wages to maintain their

00:21:21.000 --> 00:21:23.759
purchasing power. And firms raise prices to cover

00:21:23.759 --> 00:21:26.019
those labor costs, leading to a self -fulfilling

00:21:26.019 --> 00:21:28.700
wage price spiral. The consequence of this realization

00:21:28.700 --> 00:21:31.380
was the introduction of two transformative concepts

00:21:31.380 --> 00:21:35.440
in modern macroeconomics, NARU and rational expectations

00:21:35.440 --> 00:21:39.079
theory. NARU stands for the non -accelerating

00:21:39.079 --> 00:21:41.880
inflation rate of unemployment. It is the lowest

00:21:41.880 --> 00:21:44.440
level of unemployment the economy can sustain

00:21:44.440 --> 00:21:47.980
without causing inflation to continually accelerate.

00:21:48.380 --> 00:21:51.940
So if you try to push unemployment below NRU.

00:21:52.140 --> 00:21:54.240
You'll just get perpetually higher inflation

00:21:54.240 --> 00:21:56.440
as people constantly raise their expectations.

00:21:56.920 --> 00:21:59.240
This is what explained the stagflation of the

00:21:59.240 --> 00:22:01.660
1970s high inflation and high unemployment at

00:22:01.660 --> 00:22:04.000
the same time. And rational expectations theory

00:22:04.000 --> 00:22:06.700
reinforced the importance of central bank behavior.

00:22:07.240 --> 00:22:09.859
It posits that economic agents look rationally

00:22:09.859 --> 00:22:12.119
into the future and use all available information

00:22:12.119 --> 00:22:14.799
to predict what policy will do. This is why central

00:22:14.799 --> 00:22:17.859
bank credibility is absolutely key. If a central

00:22:17.859 --> 00:22:20.160
bank has a reputation for being soft, for being

00:22:20.160 --> 00:22:22.440
willing to tolerate inflation to boost short

00:22:22.440 --> 00:22:24.619
-term employment. People just expect high inflation.

00:22:24.819 --> 00:22:26.660
And they'll build that expectation into contracts,

00:22:26.880 --> 00:22:29.680
making the bank's job harder. Conversely, a tough

00:22:29.680 --> 00:22:32.259
reputation allows the bank to manage expectations

00:22:32.259 --> 00:22:35.819
quickly and lower inflation with much less economic

00:22:35.819 --> 00:22:39.619
pain. The 1970s show that neither pure Keynesianism

00:22:39.619 --> 00:22:42.960
nor pure monetarism provided a complete answer.

00:22:43.339 --> 00:22:46.359
The solution adopted by the mainstream came to

00:22:46.359 --> 00:22:48.900
be known as the modern synthesis, epitomized

00:22:48.900 --> 00:22:51.299
by Robert J. Gordon's triangle model. This model

00:22:51.299 --> 00:22:53.720
asserts that inflation is almost always caused

00:22:53.720 --> 00:22:56.200
by a dynamic mix of three interwoven factors.

00:22:56.740 --> 00:23:00.140
First, demand shocks or demand pull inflation.

00:23:00.750 --> 00:23:04.049
This is where aggregate demand exceeds the economy's

00:23:04.049 --> 00:23:06.529
capacity. Classic too much money chasing too

00:23:06.529 --> 00:23:09.349
few goods, often caused by expansionary monetary

00:23:09.349 --> 00:23:12.890
or fiscal policy. Second, supply shocks or cost

00:23:12.890 --> 00:23:14.849
push inflation. This is where aggregate supply

00:23:14.849 --> 00:23:17.990
suddenly drops or the cost of key inputs skyrockets.

00:23:18.049 --> 00:23:21.210
Like the OPEC oil crisis in the 70s or more recently

00:23:21.210 --> 00:23:23.549
global shipping bottlenecks. And the third factor,

00:23:23.650 --> 00:23:26.250
connecting back to that monetarist insight. Expectations.

00:23:26.349 --> 00:23:28.869
Inflation expectations. Even if there are no

00:23:28.869 --> 00:23:31.670
immediate shocks to demand or supply, if consumers

00:23:31.670 --> 00:23:34.069
and firms believe inflation will be high, they

00:23:34.069 --> 00:23:36.329
act on that belief workers demand higher wages,

00:23:36.549 --> 00:23:39.509
firms raise prices, and that expectation feeds

00:23:39.509 --> 00:23:41.849
the wage. price spiral, embedding inflation into

00:23:41.849 --> 00:23:44.609
the economy. The modern consensus also cites

00:23:44.609 --> 00:23:48.309
several structural real economy factors complicating

00:23:48.309 --> 00:23:50.650
the picture in the 21st century. Things like.

00:23:51.000 --> 00:23:53.819
chronic housing shortages, shifts in immigration

00:23:53.819 --> 00:23:56.940
affecting labor supply, and climate change. Climate

00:23:56.940 --> 00:23:59.400
change is increasingly cited as a driver because

00:23:59.400 --> 00:24:02.200
recurring extreme weather events translate directly

00:24:02.200 --> 00:24:04.599
into supply shocks for agriculture and commodities,

00:24:04.880 --> 00:24:07.500
causing unpredictable spikes in food and input

00:24:07.500 --> 00:24:10.630
prices that then feed into the broader CPI. The

00:24:10.630 --> 00:24:14.349
2021 -2022 inflation spike provides a perfect

00:24:14.349 --> 00:24:16.450
case study for this triangle model synthesis.

00:24:16.829 --> 00:24:19.190
We saw all three elements operating at the same

00:24:19.190 --> 00:24:21.710
time after the COVID -19 pandemic. It really

00:24:21.710 --> 00:24:24.130
was textbook. We had massive demand shocks from

00:24:24.130 --> 00:24:26.710
unprecedented fiscal support stimulus checks,

00:24:26.910 --> 00:24:29.190
government aid. Combined with highly accommodative

00:24:29.190 --> 00:24:31.390
monetary policy, low interest rates, quantitative

00:24:31.390 --> 00:24:34.150
easing. And at the same time, we had severe supply

00:24:34.150 --> 00:24:36.690
shocks. Lockdowns, logistics bottlenecks, and

00:24:36.690 --> 00:24:38.609
later the energy crisis from the Russian invasion

00:24:38.609 --> 00:24:41.420
of Ukraine. But during this period, a new critical

00:24:41.420 --> 00:24:44.140
argument gained traction. The idea of sellers

00:24:44.140 --> 00:24:47.000
inflation. What is this theory asserting? This

00:24:47.000 --> 00:24:48.920
argument suggests that the demand and supply

00:24:48.920 --> 00:24:51.519
shocks provided cover for highly consolidated

00:24:51.519 --> 00:24:54.660
firms to significantly increase their profit

00:24:54.660 --> 00:24:59.059
margins to price gouge. contributing disproportionately

00:24:59.059 --> 00:25:02.099
to the inflation spike. So they were exploiting

00:25:02.099 --> 00:25:04.279
the price inelasticity that resulted from the

00:25:04.279 --> 00:25:06.660
supply chain constraints. Right. The argument

00:25:06.660 --> 00:25:09.160
goes that when a market has fewer players, those

00:25:09.160 --> 00:25:12.099
major corporations can raise prices and consumers

00:25:12.099 --> 00:25:14.759
who lack alternatives just have to pay the higher

00:25:14.759 --> 00:25:17.250
price. They choose to take increased profits

00:25:17.250 --> 00:25:19.930
rather than absorbing the cost increases. That's

00:25:19.930 --> 00:25:22.470
the core claim. However, this is where that intellectual

00:25:22.470 --> 00:25:25.529
friction is essential. Critics of the seller's

00:25:25.529 --> 00:25:27.849
inflation theory argue that high corporate profits

00:25:27.849 --> 00:25:30.109
are often just a symptom of supply constraints,

00:25:30.369 --> 00:25:32.950
not the primary cause. So how do they distinguish

00:25:32.950 --> 00:25:35.329
between those two explanations? They look at

00:25:35.329 --> 00:25:37.789
the source of the price change. If prices are

00:25:37.789 --> 00:25:40.109
rising primarily because input costs are rising,

00:25:40.289 --> 00:25:43.509
that's classic cost push. If prices are rising

00:25:43.509 --> 00:25:45.799
and firms profit margin. are also increasing

00:25:45.799 --> 00:25:48.759
at an unusual rate, that strengthens the seller's

00:25:48.759 --> 00:25:50.920
inflation argument. It remains a very ongoing,

00:25:51.160 --> 00:25:54.059
highly political debate. It shows that even with

00:25:54.059 --> 00:25:57.420
modern tools, diagnosing the specific cause of

00:25:57.420 --> 00:26:00.039
an inflationary surge is incredibly complex.

00:26:00.400 --> 00:26:02.359
Finally, let's address the monetarist resurgence

00:26:02.359 --> 00:26:05.839
after the pandemic. M2 money supply growth surged

00:26:05.839 --> 00:26:08.539
post -COVID, and many linked it directly to the

00:26:08.539 --> 00:26:11.180
inflation that followed. Yet we noted former

00:26:11.180 --> 00:26:14.589
Fed shares downplayed that link. Why? This is

00:26:14.589 --> 00:26:16.490
a sophisticated point about the current state

00:26:16.490 --> 00:26:19.309
of monetary transmission. Former Fed leaders

00:26:19.309 --> 00:26:21.289
have acknowledged that the one strong direct

00:26:21.289 --> 00:26:24.410
link between the money supply, M2, and consumer

00:26:24.410 --> 00:26:27.430
price inflation effectively ended about 40 years

00:26:27.430 --> 00:26:30.289
ago. Because of financial deregulation and innovation.

00:26:30.769 --> 00:26:32.950
So why has the equation changed so much? The

00:26:32.950 --> 00:26:35.569
key concept here is the velocity of money, V.

00:26:36.200 --> 00:26:38.720
If the money supply M increases, but that money

00:26:38.720 --> 00:26:40.720
isn't quickly spent and circulated through the

00:26:40.720 --> 00:26:44.519
consumer economy, if velocity is low, its inflationary

00:26:44.519 --> 00:26:47.420
impact on consumer goods P is dampened. And where

00:26:47.420 --> 00:26:49.400
did all that money go post -COVID if it wasn't

00:26:49.400 --> 00:26:51.920
immediately fueling consumer prices? A significant

00:26:51.920 --> 00:26:54.420
portion was held in the financial system, in

00:26:54.420 --> 00:26:57.900
bank reserves, excess deposits or concentrated

00:26:57.900 --> 00:27:00.579
in asset markets like stocks and real estate,

00:27:00.759 --> 00:27:03.619
which fueled asset price inflation. It wasn't

00:27:03.619 --> 00:27:05.440
circulating rapidly in the hands of the average.

00:27:05.519 --> 00:27:08.079
consumer buying groceries, the whole system has

00:27:08.079 --> 00:27:10.819
changed. So understanding the cause of inflation

00:27:10.819 --> 00:27:14.059
requires us to be economic historians, psychologists,

00:27:14.559 --> 00:27:17.539
and systems analysts all at once. Now let's turn

00:27:17.539 --> 00:27:20.460
to the critical question. What happens when inflation

00:27:20.460 --> 00:27:22.940
is too high and what happens when it's too low?

00:27:23.309 --> 00:27:25.789
The general effect of inflation is clear reduced

00:27:25.789 --> 00:27:28.609
purchasing power, but the specific consequences

00:27:28.609 --> 00:27:31.369
are often uneven, creating winners and losers.

00:27:31.690 --> 00:27:34.190
We must first analyze the significant hidden

00:27:34.190 --> 00:27:36.930
costs and negative effects of high or unpredictable

00:27:36.930 --> 00:27:39.950
inflation. And one of the most insidious effects

00:27:39.950 --> 00:27:42.930
is that inflation acts as a powerful redistributor

00:27:42.930 --> 00:27:44.970
of wealth and purchasing power. That's right.

00:27:45.269 --> 00:27:47.589
Inflation shifts purchasing power from those

00:27:47.589 --> 00:27:50.049
who hold financial assets denominated in currency

00:27:50.049 --> 00:27:53.009
like cash, savings accounts, fixed nominal incomes

00:27:53.009 --> 00:27:55.930
toward those who hold physical assets like property,

00:27:56.089 --> 00:27:59.069
gold or inflation index stocks and critically

00:27:59.069 --> 00:28:02.539
toward debtors. Precisely. If I took out a fixed

00:28:02.539 --> 00:28:05.440
rate 30 -year mortgage 10 years ago and inflation

00:28:05.440 --> 00:28:08.779
is suddenly 10%, the real value of the debt I

00:28:08.779 --> 00:28:11.180
owe the bank is effectively being inflated away.

00:28:11.460 --> 00:28:14.720
I win. The lender loses. And it hurts those on

00:28:14.720 --> 00:28:17.400
fixed nominal incomes, like many pensioners whose

00:28:17.400 --> 00:28:19.460
benefits aren't perfectly indexed to inflation

00:28:19.460 --> 00:28:22.769
as their monthly checks buy less and less. Beyond

00:28:22.769 --> 00:28:25.750
redistribution, high inflation gums up the smooth

00:28:25.750 --> 00:28:28.450
operation of the economy, leading to economic

00:28:28.450 --> 00:28:31.089
inefficiency. How so? Unpredictable inflation

00:28:31.089 --> 00:28:33.390
makes long -term investment planning extremely

00:28:33.390 --> 00:28:35.670
difficult for businesses. They have to divert

00:28:35.670 --> 00:28:38.210
resources and attention away from core activities

00:28:38.210 --> 00:28:40.910
like boosting productivity and instead spend

00:28:40.910 --> 00:28:43.369
time focusing on managing constant currency profit

00:28:43.369 --> 00:28:46.250
and loss fluctuations. It's a severe drag on

00:28:46.250 --> 00:28:48.329
growth. And it creates confusion in the marketplace

00:28:48.329 --> 00:28:50.250
that leads to a loss of allocative efficiency.

00:28:50.589 --> 00:28:52.730
Can you use a conversation? example to explain

00:28:52.730 --> 00:28:55.970
that complex idea. Absolutely. When prices are

00:28:55.970 --> 00:28:58.509
stable, a change in a specific product's price

00:28:58.509 --> 00:29:01.549
sends a clear signal. For instance, if the price

00:29:01.549 --> 00:29:03.890
of lumber suddenly jumps 20 percent while everything

00:29:03.890 --> 00:29:06.430
else stays the same, that's a signal to consumers

00:29:06.430 --> 00:29:08.950
to conserve lumber and to producers to invest

00:29:08.950 --> 00:29:11.440
in more logging capacity. That's efficient. But

00:29:11.440 --> 00:29:14.019
if general inflation is raging at 15 percent

00:29:14.019 --> 00:29:16.980
and lumber rises 20 percent, it's hard to tell

00:29:16.980 --> 00:29:20.119
if lumber is genuinely scarce or if its price

00:29:20.119 --> 00:29:22.259
is just rising slightly faster than the general

00:29:22.259 --> 00:29:25.740
background noise. That confusion leads to misallocating

00:29:25.740 --> 00:29:28.460
capital and resources. We mentioned earlier that

00:29:28.460 --> 00:29:30.960
inflation is often called a hidden tax. It acts

00:29:30.960 --> 00:29:33.400
as a hidden tax on holding currency, just eroding

00:29:33.400 --> 00:29:36.319
its value passively. Furthermore, if tax brackets

00:29:36.319 --> 00:29:38.880
aren't indexed to inflation, a phenomenon known

00:29:38.880 --> 00:29:41.779
as bracket creep. Inflation can push you into

00:29:41.779 --> 00:29:44.519
higher marginal income tax rates, even if your

00:29:44.519 --> 00:29:47.059
real purchasing power has an increase. A subtle

00:29:47.059 --> 00:29:50.319
non -legislated tax increase. Exactly. The sources

00:29:50.319 --> 00:29:53.380
also cited a profound, severe consequence, the

00:29:53.380 --> 00:29:56.059
direct link between food inflation and social

00:29:56.059 --> 00:29:59.200
and political fallout. It's a critical. High

00:29:59.200 --> 00:30:01.920
food inflation directly impacts the most vulnerable

00:30:01.920 --> 00:30:04.619
populations globally. For instance, high food

00:30:04.619 --> 00:30:06.880
costs were cited as a major underlying cause

00:30:06.880 --> 00:30:09.180
of the widespread demonstrations and revolts

00:30:09.180 --> 00:30:11.900
that fueled the 2010, 2011 Tunisian and Egyptian

00:30:11.900 --> 00:30:14.680
revolutions. When people cannot afford basic

00:30:14.680 --> 00:30:17.339
sustenance, economic metrics become immediate

00:30:17.339 --> 00:30:20.380
drivers of political instability. We also need

00:30:20.380 --> 00:30:23.160
to define the two classic microeconomic costs

00:30:23.160 --> 00:30:25.339
that illustrate these subtle inefficiencies.

00:30:25.680 --> 00:30:28.759
First, the shoe leather cost. High inflation

00:30:28.759 --> 00:30:31.200
dramatically increases the opportunity cost of

00:30:31.200 --> 00:30:33.799
holding cash. The term theoretically references

00:30:33.799 --> 00:30:36.180
the energy and time, the shoe leather, spent

00:30:36.180 --> 00:30:37.980
by people running back and forth to the bank

00:30:37.980 --> 00:30:40.319
to minimize their cash holdings and keep their

00:30:40.319 --> 00:30:42.440
money in interest bearing accounts. It's wasted

00:30:42.440 --> 00:30:45.200
time and effort managing cash instead of doing

00:30:45.200 --> 00:30:47.579
productive activity. And the second is the menu

00:30:47.579 --> 00:30:50.680
cost. This is the explicit or implicit cost for

00:30:50.680 --> 00:30:52.859
firms that have to constantly change their prices.

00:30:53.079 --> 00:30:55.480
A restaurant having to reprint its physical menus

00:30:55.480 --> 00:30:58.539
every month is an explicit cost. And the implicit

00:30:58.539 --> 00:31:01.619
cost includes time spent updating computer systems,

00:31:01.880 --> 00:31:04.240
changing price tags, negotiating with suppliers.

00:31:04.660 --> 00:31:07.339
Both costs consume resources that could otherwise

00:31:07.339 --> 00:31:09.960
be used to increase output. OK, now we flip the

00:31:09.960 --> 00:31:13.019
coin. Why do central banks consistently target

00:31:13.019 --> 00:31:16.059
a low but positive inflation rate, typically

00:31:16.059 --> 00:31:18.680
2 percent in the developed world? Because inflation

00:31:18.680 --> 00:31:21.440
has some powerful upsides. The primary positive

00:31:21.440 --> 00:31:23.779
effect is related to greasing the labor market.

00:31:24.000 --> 00:31:26.319
This addresses a fundamental truth about human

00:31:26.319 --> 00:31:30.210
behavior. Nominal wages are sticky downward People

00:31:30.210 --> 00:31:33.589
hate pay cuts Workers strongly resist pay cuts,

00:31:33.789 --> 00:31:36.630
even if inflation is zero and a pay cut is economically

00:31:36.630 --> 00:31:39.690
rational. So if the economy needs wages to drop

00:31:39.690 --> 00:31:41.710
to clear the market, say during a recession,

00:31:41.990 --> 00:31:44.690
but workers refuse nominal pay cuts, the result

00:31:44.690 --> 00:31:47.150
is prolonged disequilibrium and higher unemployment.

00:31:47.589 --> 00:31:49.990
Precisely. Moderate inflation provides a mechanism

00:31:49.990 --> 00:31:52.730
to allow real wages, the actual purchasing power

00:31:52.730 --> 00:31:55.490
of the paycheck, to fall slowly, even if the

00:31:55.490 --> 00:31:57.430
nominal dollar amount of the wage stays the same.

00:31:57.549 --> 00:31:59.750
It acts as a necessary lubricant for economic

00:31:59.750 --> 00:32:02.299
adjustment. Inflation also grants the central

00:32:02.299 --> 00:32:05.180
bank essential policy flexibility or room to

00:32:05.180 --> 00:32:07.599
maneuver. This prevents the central bank from

00:32:07.599 --> 00:32:09.579
hitting the feared liquidity trap. Right, where

00:32:09.579 --> 00:32:11.519
you can't cut interest rates any further because

00:32:11.519 --> 00:32:14.180
they're already at zero. Exactly. If moderate

00:32:14.180 --> 00:32:17.660
inflation is built into the system, say 2%, then

00:32:17.660 --> 00:32:20.279
a zero nominal rate still equates to a negative

00:32:20.279 --> 00:32:23.539
2 % real interest rate, providing stimulus and

00:32:23.539 --> 00:32:25.599
ensuring the central bank retains its policy

00:32:25.599 --> 00:32:28.180
tools. We also have the academic argument for

00:32:28.180 --> 00:32:30.779
why moderate inflation might actually spur investment,

00:32:31.160 --> 00:32:33.819
known as the Mundell -Tobin effect. The Nobel

00:32:33.819 --> 00:32:36.400
laureate Robert Mundell argued that when inflation

00:32:36.400 --> 00:32:39.079
is expected, it raises the opportunity cost of

00:32:39.079 --> 00:32:42.309
holding non -interest -sparing money. Why hoard

00:32:42.309 --> 00:32:45.150
cash that is constantly losing value? It encourages

00:32:45.150 --> 00:32:47.849
you to invest it instead. It encourages savers

00:32:47.849 --> 00:32:50.470
to substitute money hoarding for capital formation.

00:32:50.769 --> 00:32:53.309
They invest in loans, stocks, productive capital.

00:32:53.609 --> 00:32:56.589
This substitution leads to a fall in real interest

00:32:56.589 --> 00:32:59.490
rates and increased investment, thereby stimulating

00:32:59.490 --> 00:33:01.990
long -term growth. And finally, the ultimate

00:33:01.990 --> 00:33:05.190
justification for avoiding zero inflation, the

00:33:05.190 --> 00:33:07.470
inherent instability that comes with deflation.

00:33:07.839 --> 00:33:10.599
This ties back to economist S .C. Chang's compelling

00:33:10.599 --> 00:33:14.000
argument. Expected deflation is dangerous because

00:33:14.000 --> 00:33:16.660
it encourages money hoarding, as money is constantly

00:33:16.660 --> 00:33:19.859
increasing in value. This hoarding euthanizes

00:33:19.859 --> 00:33:22.640
financial markets. And Tsang warned that if this

00:33:22.640 --> 00:33:25.359
massive pile of hoarded money is suddenly triggered

00:33:25.359 --> 00:33:28.279
into circulation by some panic or change in expectation.

00:33:29.019 --> 00:33:31.460
The resulting mass movement to spend would become

00:33:31.460 --> 00:33:34.319
a tremendous avalanche causing rapid inflation

00:33:34.319 --> 00:33:37.039
and severe disruption as the financial system

00:33:37.039 --> 00:33:40.769
just cannot cope. So stability is the key. Moderate,

00:33:40.769 --> 00:33:43.490
stable inflation prevents that fear of deflation

00:33:43.490 --> 00:33:46.130
and provides the necessary mechanism for markets

00:33:46.130 --> 00:33:48.529
to operate smoothly and for central banks to

00:33:48.529 --> 00:33:50.990
manage employment and demand. The modern objective

00:33:50.990 --> 00:33:53.029
of central banks is not just to manage interest

00:33:53.029 --> 00:33:55.650
rates, but to manage inflation expectations to

00:33:55.650 --> 00:33:57.670
keep the rate low and stable, typically around

00:33:57.670 --> 00:34:00.990
2%. And to achieve this, economies have historically

00:34:00.990 --> 00:34:04.069
relied on various nominal anchors. The classic

00:34:04.069 --> 00:34:06.829
anchor, dominant globally before World War I,

00:34:06.910 --> 00:34:09.210
was the gold standard. Under the gold standard,

00:34:09.369 --> 00:34:12.110
a country tied its currency to a fixed preset

00:34:12.110 --> 00:34:15.510
quantity of gold. The long term inflation rate

00:34:15.510 --> 00:34:17.730
for the economy was effectively determined by

00:34:17.730 --> 00:34:19.769
the rate of growth of the global gold supply.

00:34:20.070 --> 00:34:22.530
What were the major criticisms that led to its

00:34:22.530 --> 00:34:25.869
abandonment? Critics argue it forced arbitrary

00:34:25.869 --> 00:34:28.530
fluctuations in the inflation rate, totally dependent

00:34:28.530 --> 00:34:31.329
on gold discoveries, not on the needs of the

00:34:31.329 --> 00:34:34.639
domestic economy. And more critically, it made

00:34:34.639 --> 00:34:37.300
it incredibly difficult to stabilize employment

00:34:37.300 --> 00:34:39.900
and avoid deep recessions because the government

00:34:39.900 --> 00:34:42.019
couldn't independently adjust the money supply.

00:34:42.199 --> 00:34:44.500
It forced rigidity. A rigidity that was ultimately

00:34:44.500 --> 00:34:46.840
abandoned after the Great Depression. After World

00:34:46.840 --> 00:34:49.400
War II, many nations adopted a different anchor,

00:34:49.539 --> 00:34:51.760
fixed exchange rates under the Bretton Woods

00:34:51.760 --> 00:34:54.260
system. This system involves pegging a currency

00:34:54.260 --> 00:34:57.400
to a major low inflation currency, historically

00:34:57.400 --> 00:35:01.039
the U .S. dollar. Today, only a handful of nations

00:35:01.039 --> 00:35:03.639
like Denmark maintain a fixed rate against an

00:35:03.639 --> 00:35:06.219
anchor like the euro. The benefit is you import

00:35:06.219 --> 00:35:08.679
the anchor country's price stability. But the

00:35:08.679 --> 00:35:11.079
cost is the loss of policy independence. Right.

00:35:11.219 --> 00:35:13.699
You can't use your own independent domestic monetary

00:35:13.699 --> 00:35:16.599
policy setting your own interest rates to manage

00:35:16.599 --> 00:35:19.639
local business cycles or unemployment. You sacrifice

00:35:19.639 --> 00:35:22.440
domestic control for external stability. A more

00:35:22.440 --> 00:35:25.260
drastic and much less popular control mechanism

00:35:25.260 --> 00:35:28.039
is wage and price controls. These are temporary

00:35:28.039 --> 00:35:30.260
exceptional measures. They can theoretically

00:35:30.260 --> 00:35:32.820
be effective at speeding up disinflation and

00:35:32.820 --> 00:35:35.159
breaking those entrenched expectations quickly.

00:35:35.500 --> 00:35:38.570
But economists generally advise. caution. Because

00:35:38.570 --> 00:35:40.989
they create severe market distortions, shortages,

00:35:41.409 --> 00:35:44.329
black markets, misallocation of resources. As

00:35:44.329 --> 00:35:46.809
seen in the failure of the 1972 U .S. attempt

00:35:46.809 --> 00:35:50.210
to impose controls, they only work if the controls

00:35:50.210 --> 00:35:52.489
allow the central bank time to tackle the underlying

00:35:52.489 --> 00:35:54.989
causes, like excessive demand. Let's look at

00:35:54.989 --> 00:35:57.650
another alternative idea that focuses on structural

00:35:57.650 --> 00:36:01.070
monetary reform, the de Mirage currency from

00:36:01.070 --> 00:36:03.179
Freiberg's Chef Theory. This is a fascinating

00:36:03.179 --> 00:36:05.880
theoretical construct. It proposes a currency

00:36:05.880 --> 00:36:08.139
designed to inherently decrease in value over

00:36:08.139 --> 00:36:10.639
time, a demurrage cost like a storage fee. So

00:36:10.639 --> 00:36:12.940
it discourages hoarding. Right. And since it

00:36:12.940 --> 00:36:15.219
discourages hoarding, the central bank could

00:36:15.219 --> 00:36:17.800
theoretically issue new money at a similar rate

00:36:17.800 --> 00:36:20.320
to the demurrage cost to achieve a precise zero

00:36:20.320 --> 00:36:23.440
inflation target. The theory posits this also

00:36:23.440 --> 00:36:25.760
replaces the need for interest costs to be built

00:36:25.760 --> 00:36:28.360
into prices. But the undisputed global standard

00:36:28.360 --> 00:36:31.019
today, the framework used by most developed economies.

00:36:31.670 --> 00:36:34.530
is inflation targeting. This approach was pioneered

00:36:34.530 --> 00:36:37.389
by New Zealand in 1990 and is now prevalent across

00:36:37.389 --> 00:36:40.650
the G7. It involves the central bank explicitly

00:36:40.650 --> 00:36:43.269
committing to continually adjust its primary

00:36:43.269 --> 00:36:46.409
tool, the central bank lending rate, to steer

00:36:46.409 --> 00:36:48.949
the country's actual inflation rate toward a

00:36:48.949 --> 00:36:52.389
specific published target, typically 2%. And

00:36:52.389 --> 00:36:54.469
the mechanism by which those interest rate changes

00:36:54.469 --> 00:36:56.630
affect the economy is called the monetary transmission

00:36:56.630 --> 00:36:59.269
mechanism. How does that link work in practice?

00:36:59.900 --> 00:37:01.820
When a central bank raises its target interest

00:37:01.820 --> 00:37:04.079
rate, it raises the cost of borrowing for commercial

00:37:04.079 --> 00:37:06.679
banks. This increased cost is then passed on

00:37:06.679 --> 00:37:08.599
to consumers and businesses through higher loan

00:37:08.599 --> 00:37:11.639
rates, like mortgages and corporate bonds. That

00:37:11.639 --> 00:37:13.900
makes borrowing money more expensive, which slows

00:37:13.900 --> 00:37:17.380
spending. Exactly. Higher borrowing costs decrease

00:37:17.380 --> 00:37:20.199
aggregate demand. Both consumers and businesses

00:37:20.199 --> 00:37:23.579
spend less. Lower demand reduces the pressure

00:37:23.579 --> 00:37:26.380
on existing supply, which puts downward pressure

00:37:26.380 --> 00:37:29.260
on prices, thus influencing the inflation rate

00:37:29.260 --> 00:37:32.199
back toward that 2 % target. And lowering rates

00:37:32.199 --> 00:37:34.969
does the opposite. stimulating demand. It's all

00:37:34.969 --> 00:37:37.650
designed to anchor those crucial inflation expectations.

00:37:38.090 --> 00:37:40.389
It truly is incredible, if you step back, to

00:37:40.389 --> 00:37:43.590
trace this journey from Nero's crude debasement

00:37:43.590 --> 00:37:46.289
of the denarius for quick government profit through

00:37:46.289 --> 00:37:48.630
the intellectual battles over the quantity theory

00:37:48.630 --> 00:37:51.010
and the Phillips curve. Right up to the highly

00:37:51.010 --> 00:37:54.250
sophisticated debate over the NARU and the credibility

00:37:54.250 --> 00:37:56.409
of a single announcement from a central banker.

00:37:56.800 --> 00:37:59.280
Inflation isn't just an economic metric. It's

00:37:59.280 --> 00:38:01.860
a reflection of the trust in the underlying value

00:38:01.860 --> 00:38:04.780
of a society's promise of exchange and the competence

00:38:04.780 --> 00:38:07.340
of the institutions managing that promise. So

00:38:07.340 --> 00:38:09.139
what does this all mean for you, the informed

00:38:09.139 --> 00:38:12.000
learner? We've established that unstable inflation

00:38:12.000 --> 00:38:15.019
causes enormous social and economic harm from

00:38:15.019 --> 00:38:17.300
redistributing wealth and discouraging investment

00:38:17.300 --> 00:38:20.539
all the way to fueling revolutions. We also noted

00:38:20.539 --> 00:38:22.400
that the instability that comes with deflation

00:38:22.400 --> 00:38:26.039
can cause savers to hoard and that a sudden panic

00:38:26.039 --> 00:38:28.639
driven movement to spend those hoards could become

00:38:28.639 --> 00:38:31.440
a tremendous avalanche. That concept of the Shang

00:38:31.440 --> 00:38:35.000
avalanche, a sudden mass realization that money

00:38:35.000 --> 00:38:37.400
hoarding is no longer safe, leading to panic

00:38:37.400 --> 00:38:40.059
spending, is a powerful warning. It really is.

00:38:40.199 --> 00:38:42.579
So given the immediate, highly emotional effects

00:38:42.579 --> 00:38:45.420
of inflation on consumers, which we saw vividly

00:38:45.420 --> 00:38:48.360
in the social unrest of 2010 and 2011, and the

00:38:48.360 --> 00:38:50.909
fact that we now live. a world of instant digital

00:38:50.909 --> 00:38:53.789
communication, flash trading and globalized assets.

00:38:54.050 --> 00:38:56.889
What happens when this avalanche of money hoarding

00:38:56.889 --> 00:38:59.030
and the subsequent rush to trade money for real

00:38:59.030 --> 00:39:02.170
goods is amplified and accelerated by social

00:39:02.170 --> 00:39:04.789
media narratives and the speed of modern financial

00:39:04.789 --> 00:39:07.780
flows? This raises the ultimate question for

00:39:07.780 --> 00:39:10.099
contemporary central banks. Is inflation today

00:39:10.099 --> 00:39:12.820
as much a psychological and communications challenge,

00:39:12.880 --> 00:39:15.059
a battle to manage public narratives and expectations

00:39:15.059 --> 00:39:18.619
digitally and instantly, as it is a purely monetary

00:39:18.619 --> 00:39:21.119
one, controlled by the relatively slow mechanisms

00:39:21.119 --> 00:39:23.679
of interest rate adjustments? The battle for

00:39:23.679 --> 00:39:26.360
stable prices may well be won or lost in the

00:39:26.360 --> 00:39:27.340
realm of public perception.
