WEBVTT

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Welcome back to the Deep Dive. Our mission here

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is always the same. We take a stack of dense

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source material, articles, research papers, raw

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data, and we we distill it into the sharpest,

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most relevant insights for you. We're not here

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to just summarize. No, not at all. We are here

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to unpack. And today we are wrestling with a

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force that is I mean, it's truly reshaping the

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global labor market. It's a phenomenon that for

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many of you listening right now. is not a financial

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option but a financial necessity that's right

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we are embarking on a deep dive into supplementary

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work the extra stream of income what most people

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just call the side hustle the side gig right

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and it is you know it's rapidly transitioning

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from being this sort of entrepreneurial footnote

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to a fundamental structural mechanism of modern

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life okay let's unpack this deep dive on the

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side job it's a world defined by um seeking income

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outside the traditional primary workplace it's

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the second third or sometimes even the fourth

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job that keeps them machine running. And it's

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powered by this really interesting mix of, on

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the one hand, intense aspiration and on the other,

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frankly, desperate necessity. Precisely. And

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our sources for this give us an incredibly comprehensive

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lens on the subject. We've synthesized everything

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required to really understand this landscape.

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So what's the roadmap for today? Where are we

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starting? We're starting with the formal definitions,

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you know, the key terminology that often gets

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a bit muddled in public discourse. Then we're

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moving straight through. to the hard statistics

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on prevalence, specifically using some very recent

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2023 data from the US. OK. But we're also providing

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a critical international comparison with some

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2019 UK figures. And then we track. the dramatic

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generational shifts that are driving this whole

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concept. So our mission today is to really give

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you a comprehensive understanding of the why

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and the how of what we're calling Side Hustle

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Nation. And to make sure that the insights really

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stick. So clarity first. Let's start with the

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basics because you're right. The terminology

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is often used so loosely. What exactly are the

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formal distinctions we need to lock down when

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we talk about a side job? Formally, the definition

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is actually quite crisp and specific. A side

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job. is an extra job that a person takes in addition

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to their primary job. Okay, in addition to. That's

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the key part. That's the key. And it's specifically

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to supplement their income. The sources really

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emphasize that the motivation is key here, but

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it always serves the purpose of adding to that

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primary income stream. So this extra work, it

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could be for different reasons, right? Absolutely.

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It can be born out of sheer necessity. Maybe

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the primary job simply doesn't pay enough to

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cover basic living expenses. Which we're going

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to get into, I know. Oh, yes. Or it can stem

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from a desire to afford discretionary spending

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or just to pursue a new and interesting venture

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that might eventually become a full business.

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That dual motivation survival versus aspiration,

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that's what makes this category so, so sociologically

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rich. We have to clarify those informal terms

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right away because these are what people are

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using every single day. Exactly. Let's define

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that terminology triad. So while side job is

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the formal classification, the sources confirm

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the most common informal terms are the side hustle

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and the side gig. Which are basically interchangeable.

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For all practical purposes, yes. The general

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public uses these three terms interchangeably

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to describe that supplementary income stream.

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They all sort of denote flexibility and the pursuit

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of money outside of that typical nine to five

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structure. But there's a fourth term, one that

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has a wonderful kind of older feel to it that

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we have to distinguish, moonlighting. Moonlighting

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does sound older, doesn't it? And its definition

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reflects that. It focuses specifically on when

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the work is performed. Right. So it's about the

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timing. It's all about the timing. Moonlighting,

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when we're talking about a side job, usually

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refers to work that is performed after regular

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business hours. After hours. It specifically

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calls out the necessity of working at night or

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on weekends, leveraging time when the primary

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employer isn't operating. It's a very specific

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kind of time arbitrage. Time arbitrage. I like

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that. Trading sleep or leisure for money. That's

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exactly what it is. Yeah. So moonlighting evokes

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that classic image. you know, punching out at

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the main office and heading straight to the second

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job, literally working under the light of the

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moon. It emphasizes the utilization of those

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nonstandard work hours. And to really grasp the

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side job, our sources explicitly define its counterpoint.

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The day job. The day job, which elegantly flips

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the script on motivation. OK, tell us about the

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day job. This term really frames the side job

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beautifully by establishing its opposite dynamic.

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So the day job. as it's cited in our materials,

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is defined as work a person does specifically

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to earn money so that they can do something else

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that they prefer, but that does not pay them

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much money. Wait, hold on. That is a profound

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reversal of expectation. It is, isn't it? Because

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in common vernacular, we just assume the day

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job is the main job, the primary one. But the

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source material flips it. It's saying the day

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job is the one you do for raw necessity, purely

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for the money. So you can afford to pursue the

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thing you want to do. The thing that's often

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a creative outlet or a passion project that doesn't

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pay well. Exactly. It completely reverses the

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necessity and aspiration components. Let's use

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a clear hypothetical to show the difference because

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this is a really crucial insight. Yeah, please

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elaborate on that flip. Okay. Imagine you are

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a gifted sculptor, but sculpting doesn't be in

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a steady income just yet. So you work as a data

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entry clerk from nine to five. To pay the rent.

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To pay the rent and buy supplies for your art.

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In that scenario, the day -to -entry clerk role

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is your day job. It's the necessary work that

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affords you the time and stability to pursue

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your preferred, albeit non -lucrative, passion.

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The sculpting. The sculpting. Okay, right. Now

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contrast that with the classic side hustle scenario.

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So contrast that with a salaried corporate manager.

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Their job pays well. It covers all their needs.

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But they decide to take on weekend shifts driving

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for Uber. Why? To save up for a significant down

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payment on a house. In that case, the manager's

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primary role is the main job. The uber -driving

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is the side job. Ah, I see. It's done purely

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for economic maximization, not to afford the

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time to pursue a non -paying passion. So the

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distinction is absolutely about which master

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is being served. Is it stability or is it passion?

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The person working a day job is prioritizing

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a preferred activity and they're sacrificing

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their standard working hours for that passion.

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Right. Whereas the person working a side job

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in its modern context is almost always prioritizing

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economic stability or increase over their leisure

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time, even if the work itself is enjoyable. It's

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an acceleration strategy. Or a coping mechanism.

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It is the difference between working to live

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and, you know, living to work more. And this

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really sets the state for realizing that the

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side job in its... modern context, which we are

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about to explore in the statistical sections,

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is just overwhelmingly driven by financial maximization

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in response to economic strength. That gives

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us a really, really solid foundation for the

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definitions. Right. Let's pivot now. We've defined

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the gig. We've established its purpose. We need

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to move into section one and talk about what

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this supplementary work actually looks like.

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I want to shift from definition to practical

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application. What kind of structural forms does

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this work take? when people are navigating this

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complex reality. The first key takeaway from

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the sources is the extreme structural flexibility

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of it all. Side jobs are incredibly adaptable.

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They are not limited to one rigid form, like

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a part -time shift at the local store. How adaptable

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are we talking? I mean, can a side job be another

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full -time job? Absolutely. A side job can be

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structured as a full -time job. If you have two

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jobs, both 40 hours a week, one is your primary

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and the other, the one taken to supplement the

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income from the first, is by definition the side

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job. But more commonly, they're structured as

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a part -time contract or pure freelance work,

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which allows for maximum scheduling flexibility

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around that main job. And the sources make a

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particularly important point here. A person can

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hold more than one side job. Oh, yes. That is

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where the hustle truly earns its name. I mean,

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you might be running three or four small ventures

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at the same time weaving this sort of mosaic

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of income streams. Which, as we just noted, exponentially

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increases the burden of those lengthened working

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hours. Of course. And this complexity is why

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the side job fits alongside these broader labor

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classifications that the sources cite. We should

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probably acknowledge those related concepts right

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away. Yeah, let's do that. The sources mention.

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part -time contract, freelancer, and this historical

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concept of the cottage industry. How does the

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modern side hustle relate to this older idea?

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It's a direct descendant, really. The cottage

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industry refers to labor performed at home, the

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cottage being the factory, essentially. Right,

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like in the 18th century? Exactly. It was often

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done by family members to supplement agricultural

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or main income. Think of weaving textiles or

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making small goods in the 18th and 19th centuries.

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So what's the parallel to today? The modern side

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hustle is basically the digitized, optimized

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successor to the cottage industry. The home is

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still the factory. But instead of a loom, you

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have a laptop. Precisely. Instead of weaving

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textiles, you're creating digital content. or

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you're optimizing a website or managing a social

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media account for a small business. Technology

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enables these remote, flexible tasks that can

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be slotted in around the clock. Which perfectly

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supports that moonlighting phenomenon we talked

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about. Perfectly. It has moved the factory floor

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from the basement to the browser window. That

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shift is profound. It allows a single person

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to manage multiple operational ventures without

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needing any kind of physical proximity. Now let's

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get into the specifics. For our listener, the

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learner, concrete examples are absolutely essential.

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What does the catalog of typical side jobs look

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like today based on the variety our sources provide?

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The list is extensive. I mean, it covers nearly

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every marketable skill imaginable. We could start

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with the skills -based services that are centered

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on communication and content. Copywriting and

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freelance writing are very high on the list.

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These are tasks that require specialized communication

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and marketing skills, and they're easily delivered

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on a project -by -project basis. Which makes

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them ideal for supplementary income. Exactly.

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And this is a classic example of schools arbitrage,

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isn't it? You might use your core professional

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skill, writing, but you apply it to a client

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base entirely outside your main employer. That's

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a perfect way to put it. Maybe writing marketing

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copy for a small business after hours, which

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is totally distinct from your nine to five job

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writing technical reports. Precisely. Then we

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shift to the e -commerce sector. The sources

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specifically cite selling products on Amazon.

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As a typical example of a side job. And that

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involves a whole different suite of skills. A

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completely different set. We're talking logistics,

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inventory management, sourcing products, and

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of course, digital marketing. all potentially

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managed from a laptop after hours. But it requires

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significant self -management. It does, but it

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also offers very clear scalability. And then

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the purely digital service economy is just huge.

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I mean, that's where flexibility is truly maximized.

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Absolutely. This bucket includes things like

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affiliate marketing, where you promote products

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for a commission. Social media marketing, which

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is managing digital presences for small businesses,

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freelance web design, graphic design. All project

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-based? All project -based. And they thrive on

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asynchronous communication. They leverage specialized

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digital skills that can command high hourly rates,

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which makes them really attractive for high -impact

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moonlighting. Okay, so that's the digital world.

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But beyond the screen, we also see instructional

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and service roles. We do. This is about utilizing

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specialized knowledge in a more traditional one

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-to -one service model. Like what? Examples would

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include providing foreign language lessons or

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translations. Tutoring or coaching is a perennial

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classic. Sure. Monetizing expertise in education

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or fitness or career development. The sources

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also mentioned business management, which typically

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means providing consulting or fractional management

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services for small enterprises that can't afford

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a full -time executive. So it's all about selling

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access to specialized knowledge or simply your

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time. And then finally, we have to address the

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single most common high profile example that

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truly encapsulates the rise of the modern gig

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economy. Yes. The one that's cited alongside

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all the definitions. The big one. That is, of

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course, driving for Uber. This is the quintessential.

00:12:42.610 --> 00:12:46.110
Why that one in particular? Because it's so transactional.

00:12:46.129 --> 00:12:49.190
It's location based. It requires minimal specialized

00:12:49.190 --> 00:12:51.690
training beyond, you know, driving and customer

00:12:51.690 --> 00:12:54.409
service. And it perfectly utilizes spare time.

00:12:54.529 --> 00:12:57.029
Right. If you have an hour free between commitments.

00:12:57.370 --> 00:12:59.409
You can generate income. It's the ultimate gig

00:12:59.409 --> 00:13:01.669
model because it monetizes an otherwise dead

00:13:01.669 --> 00:13:04.529
resource, your personal vehicle and your spare

00:13:04.529 --> 00:13:07.009
time. The variety is just staggering. It really

00:13:07.009 --> 00:13:09.590
reinforces that the side job definition is purely

00:13:09.590 --> 00:13:12.330
structural. Any marketable skill, physical or

00:13:12.330 --> 00:13:14.549
digital, can be converted into a supplementary

00:13:14.549 --> 00:13:16.889
income stream. And that brings us perfectly to

00:13:16.889 --> 00:13:19.789
section two. We've defined the gig. We've seen

00:13:19.789 --> 00:13:22.909
its structure. Now let's discuss the engine driving

00:13:22.909 --> 00:13:25.889
its explosive growth, the core economic necessity.

00:13:26.429 --> 00:13:29.990
And here's where it gets, for me, Really interesting

00:13:29.990 --> 00:13:32.769
because for a massive segment of the population,

00:13:33.049 --> 00:13:35.769
we move directly from aspiration to survival.

00:13:36.090 --> 00:13:39.570
The sources are absolutely crystal clear about

00:13:39.570 --> 00:13:41.950
the foundational economic forces at play here.

00:13:42.070 --> 00:13:44.250
Okay. Particularly when you analyze the U .S.

00:13:44.250 --> 00:13:47.409
labor context, the immense increase in side jobs

00:13:47.409 --> 00:13:51.289
is directly unequivocally linked to wage stagnation

00:13:51.289 --> 00:13:53.710
and persistently low wage growth. And that wage

00:13:53.710 --> 00:13:55.789
growth has just fundamentally failed to keep

00:13:55.789 --> 00:13:58.009
pace with the rising cost of living. It has.

00:13:58.320 --> 00:14:00.700
That is the single most defining macroeconomic

00:14:00.700 --> 00:14:02.820
driver, and we need to dedicate some real time

00:14:02.820 --> 00:14:05.720
to its implications. At its heart, it's a deficit

00:14:05.720 --> 00:14:07.559
problem, right? It's absolutely a deficit problem.

00:14:07.659 --> 00:14:09.860
When key costs, and we're talking housing, health

00:14:09.860 --> 00:14:12.759
care, education, even just groceries, rise at

00:14:12.759 --> 00:14:15.399
rates that far exceed the growth in median hourly

00:14:15.399 --> 00:14:18.519
wages, a gap opens up. A gap that has to be filled.

00:14:18.600 --> 00:14:22.240
And the side job is the mechanism that a huge

00:14:22.240 --> 00:14:25.139
number of people are using to fill that necessary

00:14:25.139 --> 00:14:30.980
gap. clear, quantifiable cost, which the sources

00:14:30.980 --> 00:14:33.879
highlight over and over again. Yes. Working a

00:14:33.879 --> 00:14:37.059
side job imposes a significant burden because

00:14:37.059 --> 00:14:39.399
it necessarily lengthens one's overall working

00:14:39.399 --> 00:14:42.179
hours. This is not free money. It is not free

00:14:42.179 --> 00:14:45.100
money. This is you swapping essential leisure

00:14:45.100 --> 00:14:48.000
time or rest or time with your family for necessary

00:14:48.000 --> 00:14:51.019
income. It's the burden of the hustle. It's the

00:14:51.019 --> 00:14:53.379
cost of maintaining a standard of living that

00:14:53.379 --> 00:14:55.519
maybe previous generations could achieve with

00:14:55.519 --> 00:14:58.600
a single full time paycheck. That's a huge part

00:14:58.600 --> 00:15:00.440
of the narrative. So let's really dig into the

00:15:00.440 --> 00:15:02.779
statistics here because they shift the narrative

00:15:02.779 --> 00:15:05.379
of the side hustle from, you know, this glamorous

00:15:05.379 --> 00:15:08.720
entrepreneurial choice to a painful economic

00:15:08.720 --> 00:15:11.480
necessity. for a huge portion of the U .S. population.

00:15:11.879 --> 00:15:14.720
Okay, we have concrete data from a 2023 survey

00:15:14.720 --> 00:15:16.740
in the U .S. that gives us the raw prevalence.

00:15:16.980 --> 00:15:19.940
And what is it? Nearly 39 % of Americans reported

00:15:19.940 --> 00:15:22.860
having a side job. 39%. So nearly two out of

00:15:22.860 --> 00:15:25.440
every five adults are engaged in supplementary

00:15:25.440 --> 00:15:28.600
work. Yes. That alone shows you how normalized

00:15:28.600 --> 00:15:31.539
it's become. But the real depth of the economic

00:15:31.539 --> 00:15:33.860
pressure is revealed when we look at the necessity

00:15:33.860 --> 00:15:36.669
figures. That's the critical point for our listeners.

00:15:36.950 --> 00:15:39.690
What percentage requires this supplementary income

00:15:39.690 --> 00:15:42.570
just to handle the bare minimum? A staggering

00:15:42.570 --> 00:15:45.750
third of U .S. adults, 33%, said they required

00:15:45.750 --> 00:15:49.490
a side job just to pay for basic household expenses.

00:15:49.809 --> 00:15:52.909
Wow. And I want us to just pause there and really

00:15:52.909 --> 00:15:54.789
think about the implications of that statistic.

00:15:55.269 --> 00:15:58.230
One in three American adults cannot rely solely

00:15:58.230 --> 00:16:01.110
on their primary source of income to secure fundamental

00:16:01.110 --> 00:16:04.720
needs. We're talking about housing. food, utilities.

00:16:05.600 --> 00:16:08.799
The basic. Absolute basic. That statistic fundamentally

00:16:08.799 --> 00:16:11.960
reframes the whole idea of the side hustle. If

00:16:11.960 --> 00:16:15.019
33 % require it for survival, then for that massive

00:16:15.019 --> 00:16:17.820
segment of the population, the side job isn't

00:16:17.820 --> 00:16:19.960
optional. No. It isn't discretionary, and it

00:16:19.960 --> 00:16:21.860
certainly isn't just some fun creative outlet.

00:16:21.980 --> 00:16:24.779
It is a necessary line item in the monthly budget.

00:16:24.980 --> 00:16:26.899
And this really demands that we question the

00:16:26.899 --> 00:16:29.519
utility of the traditional definition of full

00:16:29.519 --> 00:16:31.639
-time employment, doesn't it? How so? Well, if

00:16:31.639 --> 00:16:34.120
it fails to provide a full -time living, what

00:16:34.120 --> 00:16:37.000
does it mean? If a 40 hour work week doesn't

00:16:37.000 --> 00:16:39.360
cover your rent and your groceries, then the

00:16:39.360 --> 00:16:42.980
side job is, in effect, compensating for a systemic

00:16:42.980 --> 00:16:46.080
failure in wage policy and labor economics. It's

00:16:46.080 --> 00:16:48.419
an involuntary subsidy the worker is paying with

00:16:48.419 --> 00:16:50.720
their own time. That's exactly it. And we see

00:16:50.720 --> 00:16:53.440
this pressure intensify in high cost of living

00:16:53.440 --> 00:16:56.259
areas, right? The sources show some regional

00:16:56.259 --> 00:16:58.899
extremity that really drives this reality home.

00:16:59.059 --> 00:17:01.379
Yes, they do. The sources cite a really dramatic

00:17:01.379 --> 00:17:04.680
regional figure. 57 percent of New Yorkers needed

00:17:04.680 --> 00:17:07.680
a side gig just to make ends end. 57 percent.

00:17:07.720 --> 00:17:10.480
That's nearly six out of every 10 people in one

00:17:10.480 --> 00:17:12.859
of the most economically vital, productive and

00:17:12.859 --> 00:17:15.380
expensive cities in the world. It signals an

00:17:15.380 --> 00:17:18.279
intense, chronic financial strain. When more

00:17:18.279 --> 00:17:20.240
than half of the workers in a major metropolitan

00:17:20.240 --> 00:17:22.940
area are running on supplementary income, it's

00:17:22.940 --> 00:17:26.299
not a mere trend. It's a new, burdensome economic

00:17:26.299 --> 00:17:28.750
baseline. And just think about the combined effects

00:17:28.750 --> 00:17:31.210
there. New York City already demands long hours

00:17:31.210 --> 00:17:33.549
and a high energy work ethic to then add the

00:17:33.549 --> 00:17:35.529
burden of lengthened hours, the moonlighting

00:17:35.529 --> 00:17:38.430
on top of that, just to cover basic costs. It

00:17:38.430 --> 00:17:41.069
speaks volumes. It speaks volumes about the level

00:17:41.069 --> 00:17:44.730
of required overwork just for solvency. This

00:17:44.730 --> 00:17:47.069
isn't just about economic policy. It's about

00:17:47.069 --> 00:17:50.230
a massive depletion of social and mental capital.

00:17:50.289 --> 00:17:53.750
And crucially, this pattern of necessity isn't

00:17:53.750 --> 00:17:56.140
just confined to the U .S. Right. Our sources

00:17:56.140 --> 00:17:58.740
provide an important international context by

00:17:58.740 --> 00:18:01.900
citing some 2019 UK figures, which demonstrate

00:18:01.900 --> 00:18:04.599
that similar pressures exist, especially among

00:18:04.599 --> 00:18:06.579
the demographics just entering the workforce.

00:18:07.180 --> 00:18:09.599
How does the U .K. data align with the American

00:18:09.599 --> 00:18:12.859
necessity figures? So the U .K. data focus specifically

00:18:12.859 --> 00:18:15.640
on students and graduates, a population that's

00:18:15.640 --> 00:18:18.079
facing those entry level wage challenges combined

00:18:18.079 --> 00:18:20.700
with, you know, huge educational debt burdens.

00:18:20.839 --> 00:18:22.980
A tough combination. A very tough combination.

00:18:23.220 --> 00:18:25.660
A striking 60 percent of students and recent

00:18:25.660 --> 00:18:27.619
graduates in the U .K. reported having a side

00:18:27.619 --> 00:18:30.140
job. 60 percent. Even higher than the general

00:18:30.140 --> 00:18:32.599
U .S. population. Higher. And similar to the

00:18:32.599 --> 00:18:35.180
U .S. data, the U .K. figures pinpoint the exact

00:18:35.180 --> 00:18:38.900
financial pressure. 43 % required that supplementary

00:18:38.900 --> 00:18:41.019
income specifically to pay renting expenses.

00:18:41.579 --> 00:18:44.319
Renting expenses. That is the key denominator,

00:18:44.579 --> 00:18:47.259
isn't it? In both the U .S. and the U .K., the

00:18:47.259 --> 00:18:49.779
housing crisis, driven by high rents and rising

00:18:49.779 --> 00:18:53.440
costs, is meeting wage stagnation head on. And

00:18:53.440 --> 00:18:55.839
it's forcing workers, especially younger and

00:18:55.839 --> 00:18:58.220
newer entrants, into side gigs just to maintain

00:18:58.220 --> 00:19:01.410
shelter. When nearly half of your young, educated

00:19:01.410 --> 00:19:03.670
workforce needs a secondary stream of income

00:19:03.670 --> 00:19:07.130
just to afford rent, the labor market is structurally

00:19:07.130 --> 00:19:09.670
demanding precarity. It is. And what's fascinating

00:19:09.670 --> 00:19:12.549
here is the sheer consistency of the data. The

00:19:12.549 --> 00:19:15.089
side job, while it's often romanticized for its

00:19:15.089 --> 00:19:17.910
entrepreneurial spirit, is fundamentally cemented

00:19:17.910 --> 00:19:20.309
in the data across continents as a financial

00:19:20.309 --> 00:19:22.970
coping mechanism. Driven by these global economic

00:19:22.970 --> 00:19:25.130
pressures related to housing and cost of living.

00:19:25.230 --> 00:19:27.049
Yes. So the data certainly confirms necessity.

00:19:27.450 --> 00:19:29.230
But as you mentioned earlier, the motivation

00:19:29.230 --> 00:19:31.569
exists on a spectrum. That necessity doesn't

00:19:31.569 --> 00:19:34.089
account for everyone. Let's pivot now into Section

00:19:34.089 --> 00:19:37.210
3, generational shifts and the motivation spectrum.

00:19:37.609 --> 00:19:40.549
We need to move beyond this macro necessity and

00:19:40.549 --> 00:19:43.250
explore the individual reasons and who is performing

00:19:43.250 --> 00:19:46.369
this hustle the most aggressively. Right. While

00:19:46.369 --> 00:19:48.950
paying for the basics is the stark reality for

00:19:48.950 --> 00:19:51.269
a third of Americans, the reasons for taking

00:19:51.269 --> 00:19:54.190
on extra work do span a very wide spectrum of

00:19:54.190 --> 00:19:57.670
financial goals. The primary reason, cited most

00:19:57.670 --> 00:20:00.170
commonly by workers who are perhaps already financially

00:20:00.170 --> 00:20:03.390
solvent. Their main job covers the bills. Exactly.

00:20:03.549 --> 00:20:05.970
Their primary reason is simply to obtain additional

00:20:05.970 --> 00:20:08.779
disposable income. That's the aspirational end

00:20:08.779 --> 00:20:10.700
of the spectrum. If your main job covers the

00:20:10.700 --> 00:20:13.579
necessities, the side job covers the wants. The

00:20:13.579 --> 00:20:16.319
wants. A nicer vacation, investing in a hobby,

00:20:16.440 --> 00:20:19.039
or maybe just accumulating capital faster. It's

00:20:19.039 --> 00:20:21.619
moving beyond survival into acceleration. Okay.

00:20:21.920 --> 00:20:24.720
But we also see highly specific financial targets

00:20:24.720 --> 00:20:27.559
cited in the sources. Yes, such as utilizing

00:20:27.559 --> 00:20:30.220
the side job as a dedicated means to pay off

00:20:30.220 --> 00:20:32.460
student loans. Which connects directly back to

00:20:32.460 --> 00:20:34.799
that burden on graduates we saw in the UK data.

00:20:35.059 --> 00:20:38.160
It's a direct link. It's about targeted, aggressive

00:20:38.160 --> 00:20:40.859
debt reduction. It's treating the side job as

00:20:40.859 --> 00:20:43.160
a focused instrument for financial freedom rather

00:20:43.160 --> 00:20:45.400
than just monthly survival. And then we circle

00:20:45.400 --> 00:20:48.819
back to that definition of the day job, the creative

00:20:48.819 --> 00:20:52.299
outlet. This is the appealing, fulfilling face

00:20:52.299 --> 00:20:55.079
of the side hustle, the work you do for personal

00:20:55.079 --> 00:20:58.589
satisfaction. Yes. The side job can serve as

00:20:58.589 --> 00:21:01.150
a crucial way to use one's creativity or specialized

00:21:01.150 --> 00:21:04.029
skills in ways that are normally just unavailable

00:21:04.029 --> 00:21:06.329
in the rigid structure of the traditional workplace.

00:21:06.670 --> 00:21:09.309
So if your primary job is highly structured,

00:21:09.670 --> 00:21:12.670
process -driven, analytical... Then a side job

00:21:12.670 --> 00:21:15.470
involving graphic design or writing or teaching

00:21:15.470 --> 00:21:18.329
a specific skill can provide a human need for

00:21:18.329 --> 00:21:20.890
fulfillment that the core job might be neglecting.

00:21:21.250 --> 00:21:23.390
It's a necessary counterbalance to the corporate

00:21:23.390 --> 00:21:25.940
world for some people. And historically, millennials

00:21:25.940 --> 00:21:29.039
really embraced this duality, didn't they? They

00:21:29.039 --> 00:21:31.259
were kind of the original side hustle generation,

00:21:31.579 --> 00:21:33.700
tying together the concepts of creative outlet

00:21:33.700 --> 00:21:35.859
and financial stability. They were, and they

00:21:35.859 --> 00:21:38.440
really defined that initial wave. For millennials,

00:21:38.740 --> 00:21:40.940
the sources note that the side job served a crucial

00:21:40.940 --> 00:21:43.759
psychological and practical function, providing

00:21:43.759 --> 00:21:46.180
a financial safety net. A safety net. That's

00:21:46.180 --> 00:21:49.079
a key concept. It is. This is a generation that

00:21:49.079 --> 00:21:51.799
entered the workforce during periods of significant

00:21:51.799 --> 00:21:55.210
economic volatility recessions. Bailouts, housing

00:21:55.210 --> 00:21:57.569
crashes. So they internalize the risk of relying

00:21:57.569 --> 00:22:00.930
on a single employer. Deeply. The safety net

00:22:00.930 --> 00:22:04.210
concept is an adaptation to that perceived instability.

00:22:05.410 --> 00:22:07.430
Distributing your income across multiple streams

00:22:07.430 --> 00:22:10.750
provides resilience. It ensures that if one contract

00:22:10.750 --> 00:22:13.349
or employer vanishes, you have others to cushion

00:22:13.349 --> 00:22:15.450
the fall. It's the diversification of personal

00:22:15.450 --> 00:22:18.299
labor. And it speaks to a deep underlying sense

00:22:18.299 --> 00:22:21.819
of economic precarity felt by that entire generation.

00:22:21.960 --> 00:22:25.519
However, the data shows a very recent and extremely

00:22:25.519 --> 00:22:27.940
significant shift in who is currently leading

00:22:27.940 --> 00:22:30.359
this trend. And this is the most critical generational

00:22:30.359 --> 00:22:33.519
data point for our listeners. Gen Z has officially

00:22:33.519 --> 00:22:36.279
overtaken millennials. That's correct. Gen Z

00:22:36.279 --> 00:22:38.259
has now surpassed millennials as the generation

00:22:38.259 --> 00:22:41.200
with the highest rate of working side jobs. That's

00:22:41.200 --> 00:22:44.710
remarkable. It is remarkable. Because Gen Z is

00:22:44.710 --> 00:22:47.750
the newest cohort in the workforce. They are

00:22:47.750 --> 00:22:50.769
setting the baseline expectation for their professional

00:22:50.769 --> 00:22:54.329
lives, not with the hope of a single stable job,

00:22:54.609 --> 00:22:57.150
but with the immediate necessity or at least

00:22:57.150 --> 00:23:00.210
expectation of supplementary work. That paints

00:23:00.210 --> 00:23:02.809
an incredibly intense picture of the modern labor

00:23:02.809 --> 00:23:05.440
landscape. If the generation just entering the

00:23:05.440 --> 00:23:08.039
workforce is already more reliant on or engaged

00:23:08.039 --> 00:23:10.319
with supplementary income than the generation

00:23:10.319 --> 00:23:12.400
that pioneered the hustle. What does that say?

00:23:12.619 --> 00:23:14.720
Yeah. What does that say about the default economic

00:23:14.720 --> 00:23:17.859
setting for young adults today? They are starting

00:23:17.859 --> 00:23:19.960
their careers with the assumption that one job

00:23:19.960 --> 00:23:22.660
is structurally insufficient. It suggests the

00:23:22.660 --> 00:23:25.599
side hustle has evolved very quickly. For millennials,

00:23:25.940 --> 00:23:28.279
it was a mechanism for post -recession recovery

00:23:28.279 --> 00:23:31.130
and risk mitigation. A safety net? Right. For

00:23:31.130 --> 00:23:33.210
Gen Z, it appears to be moving toward an established

00:23:33.210 --> 00:23:36.089
norm of economic participation. It's the starting

00:23:36.089 --> 00:23:38.670
line. These are digital natives who see income

00:23:38.670 --> 00:23:41.769
streams and project work as inherently decentralized.

00:23:42.349 --> 00:23:44.589
And this widespread engagement isn't viewed as

00:23:44.589 --> 00:23:46.609
just a temporary measure, is it? Not until the

00:23:46.609 --> 00:23:49.490
economy stabilizes or something. No, not at all.

00:23:49.549 --> 00:23:51.930
And this is reflected in the long term view that's

00:23:51.930 --> 00:23:54.609
been captured by survey data. A really significant

00:23:54.609 --> 00:23:58.900
finding notes that 44 percent of Americans. that's

00:23:58.900 --> 00:24:01.599
a near majority, believe they will always need

00:24:01.599 --> 00:24:04.980
a side hustle. Always. Always. That entrenched

00:24:04.980 --> 00:24:07.660
expectation fundamentally shifts the nature of

00:24:07.660 --> 00:24:10.619
financial planning. The side job ceases to be

00:24:10.619 --> 00:24:13.279
a temporary fix and becomes a permanent anticipated

00:24:13.279 --> 00:24:16.240
feature of a worker's lifetime earning strategy.

00:24:16.619 --> 00:24:19.980
44 % believing they will always need it. that

00:24:19.980 --> 00:24:22.160
belief system which dictates financial choices

00:24:22.160 --> 00:24:25.579
and time allocation for decades, that defines

00:24:25.579 --> 00:24:28.240
a new economic paradigm. It's just baked into

00:24:28.240 --> 00:24:30.940
their long -term stability model. And that expectation

00:24:30.940 --> 00:24:33.720
informs the most intense, extreme examples of

00:24:33.720 --> 00:24:35.859
hustle culture, where the pursuit of multiple

00:24:35.859 --> 00:24:38.140
streams is maximized to its breaking point. Which

00:24:38.140 --> 00:24:40.660
leads us neatly into Section 4. It does. Let's

00:24:40.660 --> 00:24:42.900
move to the extreme end of this hustle culture.

00:24:43.420 --> 00:24:45.420
We've talked about necessity and aspiration,

00:24:45.940 --> 00:24:48.480
but what happens when the pursuit of multiple

00:24:48.480 --> 00:24:51.599
high -level income streams becomes the primary

00:24:51.599 --> 00:24:54.819
all -consuming goal? We have a high -profile

00:24:54.819 --> 00:24:57.779
case study that perfectly illustrates the limits

00:24:57.779 --> 00:25:01.380
and the potential gruesomeness of serial moonlighting.

00:25:01.460 --> 00:25:03.559
We're referring to the highly publicized case

00:25:03.559 --> 00:25:06.619
of Soham Parikh, a software engineer based in

00:25:06.619 --> 00:25:09.559
Mumbai who became a massive news story in 2025.

00:25:10.319 --> 00:25:11.880
And this case is important because it wasn't

00:25:11.880 --> 00:25:14.099
about necessity, was it? Not at all. This is

00:25:14.099 --> 00:25:17.140
about intense maximization. So what was the specific

00:25:17.140 --> 00:25:19.839
situation? What made him so newsworthy? Parikh

00:25:19.839 --> 00:25:22.059
gained notoriety for holding an extraordinary

00:25:22.059 --> 00:25:25.400
number of side jobs simultaneously with various

00:25:25.400 --> 00:25:27.359
Silicon Valley startups. All at the same time.

00:25:27.500 --> 00:25:29.259
All at the same time, often working remotely

00:25:29.259 --> 00:25:31.900
across different time zones. He was able to use

00:25:31.900 --> 00:25:34.279
the asynchronous nature of highly technical remote

00:25:34.279 --> 00:25:36.660
work to his advantage, stitching together what

00:25:36.660 --> 00:25:38.839
amounted to a multimillion dollar annual income

00:25:38.839 --> 00:25:41.660
pool. That is immense. The media must have had

00:25:41.660 --> 00:25:44.099
a field day with this kind of behavior. What

00:25:44.099 --> 00:25:46.460
label did the press assign him? He was dubbed

00:25:46.460 --> 00:25:50.279
a serial non -sleeper. A serial non -sleeper.

00:25:50.299 --> 00:25:53.200
That label, while perhaps a bit sensationalized,

00:25:53.299 --> 00:25:56.059
instantly conveys the physical and mental toll

00:25:56.059 --> 00:25:59.000
required to manage this portfolio of concurrent

00:25:59.000 --> 00:26:01.839
high demand technical roles. It suggests a total

00:26:01.839 --> 00:26:05.039
erosion of personal time and health. What did

00:26:05.039 --> 00:26:07.420
his situation specifically illustrate about the

00:26:07.420 --> 00:26:10.039
grueling nature of this advanced remote side

00:26:10.039 --> 00:26:13.819
work? His case demonstrated this absolutely grueling

00:26:13.819 --> 00:26:16.680
lifestyle that's required when a remote worker

00:26:16.680 --> 00:26:19.160
attempts to juggle simultaneous high -level contracts.

00:26:19.799 --> 00:26:21.539
Think about the operational demands. It's not

00:26:21.539 --> 00:26:23.759
just the hours. It's not just the sheer volume

00:26:23.759 --> 00:26:26.400
of coding and meetings. It's the constant mental

00:26:26.400 --> 00:26:29.519
switching between four or five or six different

00:26:29.519 --> 00:26:31.619
organizational cultures, different reporting

00:26:31.619 --> 00:26:33.680
structures, different deadlines. Often manipulating

00:26:33.680 --> 00:26:36.339
time zones to appear active in different geographical

00:26:36.339 --> 00:26:38.980
markets. Exactly. That level of cognitive switching

00:26:38.980 --> 00:26:41.200
alone would be completely exhausting. It's not

00:26:41.200 --> 00:26:42.920
just working 80 hours a week. It's like running

00:26:42.920 --> 00:26:46.420
five separate 40 -hour intellectual sprints concurrently.

00:26:46.589 --> 00:26:49.890
And his strategy revealed a very calculated attempt

00:26:49.890 --> 00:26:54.230
to substitute one high paying primary job with

00:26:54.230 --> 00:26:56.569
a collection of them. A large collection of high

00:26:56.569 --> 00:26:59.190
paying side jobs. This is the difference between

00:26:59.190 --> 00:27:02.170
filling a financial deficit and engineering wealth

00:27:02.170 --> 00:27:04.910
acceleration. So his motivation wasn't that his

00:27:04.910 --> 00:27:07.490
primary job didn't pay enough to cover his rent.

00:27:07.710 --> 00:27:10.890
He was doing it to dramatically maximize his

00:27:10.890 --> 00:27:13.650
income by stitching together several roles that.

00:27:14.160 --> 00:27:16.779
collectively paid far more than even a single

00:27:16.779 --> 00:27:20.220
senior executive position. He essentially leveraged

00:27:20.220 --> 00:27:22.900
the structural flexibility of the side job to

00:27:22.900 --> 00:27:25.609
bypass traditional pay ceilings. The collective

00:27:25.609 --> 00:27:28.430
pool of these high paying side jobs acted as

00:27:28.430 --> 00:27:30.430
a much higher paying substitute for a single

00:27:30.430 --> 00:27:32.609
primary job. Which highlights that the side job

00:27:32.609 --> 00:27:34.910
structure can be used not just to fill a deficit

00:27:34.910 --> 00:27:36.589
for that struggling third of the population,

00:27:36.789 --> 00:27:39.549
but also to dramatically accelerate wealth accumulation

00:27:39.549 --> 00:27:42.009
for the highly skilled. That's the other end

00:27:42.009 --> 00:27:44.269
of the spectrum. But this approach, despite the

00:27:44.269 --> 00:27:46.609
massive income, it's clearly not considered sustainable.

00:27:46.930 --> 00:27:49.170
What was the expert opinion that was cited in

00:27:49.170 --> 00:27:51.349
the source materials? That is the crucial caveat.

00:27:52.039 --> 00:27:54.200
Extract cited in the source materials called

00:27:54.200 --> 00:27:57.160
this specific substitution, this practice of

00:27:57.160 --> 00:28:01.039
extreme serial moonlighting, unsustainable. Unsurprising.

00:28:01.200 --> 00:28:04.220
It's a high burnout, high risk strategy that

00:28:04.220 --> 00:28:06.859
puts massive strain on physical and mental health.

00:28:07.180 --> 00:28:09.359
And while the strategy does address that safety

00:28:09.359 --> 00:28:11.500
net concept we talked about. Right. If he loses

00:28:11.500 --> 00:28:14.039
one contract, he still has five others. Sure.

00:28:14.140 --> 00:28:16.779
But the cost of maintaining that many operational

00:28:16.779 --> 00:28:19.680
roles concurrently is simply too high for long

00:28:19.680 --> 00:28:22.619
term function. And the sources connect this extreme

00:28:22.619 --> 00:28:26.059
pursuit directly to related psychological concepts.

00:28:26.339 --> 00:28:29.509
They absolutely do. The sources include workaholic

00:28:29.509 --> 00:28:32.430
in the related concepts list, and they draw a

00:28:32.430 --> 00:28:34.730
direct line between the extreme end of hustle

00:28:34.730 --> 00:28:37.009
culture and the potential for an addiction to

00:28:37.009 --> 00:28:39.349
work. And the subsequent erosion of personal

00:28:39.349 --> 00:28:42.369
life and health. Of course. Parekh's serial non

00:28:42.369 --> 00:28:44.849
-sleeper status is the quintessential modern

00:28:44.849 --> 00:28:47.730
manifestation of workaholism, and it's fueled

00:28:47.730 --> 00:28:50.849
and enabled by the asynchronous, always -on nature

00:28:50.849 --> 00:28:53.549
of digital labor and remote work. It perfectly

00:28:53.549 --> 00:28:56.329
illustrates the dichotomy of the side job. It

00:28:56.329 --> 00:28:58.750
can be a vital safety net for survival for a

00:28:58.750 --> 00:29:01.930
third of the population. But it can also be the

00:29:01.930 --> 00:29:04.849
catalyst for an unsustainable, grueling extreme

00:29:04.849 --> 00:29:08.049
for the highly skilled seeking maximal financial

00:29:08.049 --> 00:29:11.589
gain. It is simultaneously the solution to wage

00:29:11.589 --> 00:29:14.730
stagnation and a severe symptom of an economy

00:29:14.730 --> 00:29:17.859
that demands chronic overwork. It truly is both

00:29:17.859 --> 00:29:20.680
a necessity and a choice. And the blurring of

00:29:20.680 --> 00:29:22.759
that line, especially with younger generations

00:29:22.759 --> 00:29:25.759
embracing it as the economic baseline, is the

00:29:25.759 --> 00:29:28.059
core shift in modern labor we have to understand.

00:29:28.509 --> 00:29:30.769
This has been a deeply insightful journey through

00:29:30.769 --> 00:29:32.970
the drivers, demographics, and the real -world

00:29:32.970 --> 00:29:35.569
implications of the side job. Let's take a final

00:29:35.569 --> 00:29:37.470
moment to summarize the key takeaways for the

00:29:37.470 --> 00:29:39.650
listener, tying together the thread from definition

00:29:39.650 --> 00:29:42.630
to that extreme case. Okay. We started by establishing

00:29:42.630 --> 00:29:45.029
the clear definitions, clarifying that the side

00:29:45.029 --> 00:29:47.690
job is supplementary income, and its counterpoint,

00:29:47.829 --> 00:29:50.990
the day job, is that necessary work affording

00:29:50.990 --> 00:29:53.190
you the time to pursue a non -paying passion.

00:29:53.410 --> 00:29:55.410
And we established that the modern side job,

00:29:55.470 --> 00:29:57.769
however, is almost always about financial maxims.

00:29:57.799 --> 00:30:00.640
We then explored the structural flexibility and

00:30:00.640 --> 00:30:03.160
variety of these roles, noting how the side job

00:30:03.160 --> 00:30:05.779
is really the digital successor to the cottage

00:30:05.779 --> 00:30:07.880
industry. And it encompasses everything from

00:30:07.880 --> 00:30:10.319
skills arbitrage like freelance copywriting to

00:30:10.319 --> 00:30:12.920
classic transactional gig work like driving for

00:30:12.920 --> 00:30:15.259
Uber. The key takeaway there being the mosaic

00:30:15.259 --> 00:30:18.059
of income streams that can be assembled. And

00:30:18.059 --> 00:30:21.009
we drove straight into the economic core. The

00:30:21.009 --> 00:30:23.430
primary driver of this phenomenon is that pervasive

00:30:23.430 --> 00:30:26.069
wage stagnation and low wage growth, failing

00:30:26.069 --> 00:30:28.089
to keep pace with the rising cost of living.

00:30:28.380 --> 00:30:31.420
Which forces the burden of lengthening one's

00:30:31.420 --> 00:30:33.940
working hours onto the individual worker. Yes.

00:30:34.119 --> 00:30:36.960
The statistics made this necessity just undeniable.

00:30:37.079 --> 00:30:40.279
Nearly 39 % of Americans have a side job and

00:30:40.279 --> 00:30:42.599
a staggering third require it just for basic

00:30:42.599 --> 00:30:44.539
household expenses. And we saw that international

00:30:44.539 --> 00:30:46.619
alignment in the UK data where students relied

00:30:46.619 --> 00:30:49.519
on side gigs specifically to afford renting expenses.

00:30:49.920 --> 00:30:52.640
So for a major portion of the workforce globally,

00:30:52.920 --> 00:30:56.579
the side job is survival. And finally, we analyzed

00:30:56.579 --> 00:30:59.019
the generational shift and motivation spectrum.

00:30:59.299 --> 00:31:02.299
We noted the transition from the millennial safety

00:31:02.299 --> 00:31:05.539
net concept to the critical data point that Gen

00:31:05.539 --> 00:31:08.200
Z has now surpassed millennials in engagement.

00:31:08.539 --> 00:31:11.059
Cementing the expectation that one job is no

00:31:11.059 --> 00:31:13.589
longer sufficient for an entire generation. And

00:31:13.589 --> 00:31:16.130
we capped it all off with that cautionary tale

00:31:16.130 --> 00:31:19.589
of Soham Parekh, the serial non -sleeper, who

00:31:19.589 --> 00:31:22.869
utilized extreme serial moonlighting to engineer

00:31:22.869 --> 00:31:26.230
massive wealth, highlighting the gruesome and

00:31:26.230 --> 00:31:28.890
ultimately unsustainable nature of pushing this

00:31:28.890 --> 00:31:31.349
model to its absolute limit. So if we connect

00:31:31.349 --> 00:31:33.289
all these data points to the bigger picture,

00:31:33.430 --> 00:31:36.069
the entire discussion raises an essential question

00:31:36.069 --> 00:31:38.759
about the future of labor. Which is? When a growing

00:31:38.759 --> 00:31:41.019
percentage of workers, including the newest generation

00:31:41.019 --> 00:31:43.619
entering the labor market, are required to lengthen

00:31:43.619 --> 00:31:45.759
their hours just to meet basic household expenses,

00:31:46.019 --> 00:31:48.640
and the highest earners are forced into unsustainable

00:31:48.640 --> 00:31:51.299
serial work to accelerate wealth, how does the

00:31:51.299 --> 00:31:53.859
definition of stable, full -time employment fundamentally

00:31:53.859 --> 00:31:56.859
change? Does the promise of the 40 -hour workweek

00:31:56.859 --> 00:31:59.680
still hold the economic guarantee of solvency

00:31:59.680 --> 00:32:02.220
that it did for previous generations? That is

00:32:02.220 --> 00:32:04.700
the core question hanging over the modern labor

00:32:04.700 --> 00:32:07.349
market. We've seen that the side job can offer

00:32:07.349 --> 00:32:10.349
disposable income and a creative outlet, but

00:32:10.349 --> 00:32:13.630
it always, always imposes the burden of lengthening

00:32:13.630 --> 00:32:16.549
your working hours. It consumes your most precious

00:32:16.549 --> 00:32:19.950
resource, time. It does. And for those seeking

00:32:19.950 --> 00:32:22.329
to truly understand how the labor landscape is

00:32:22.329 --> 00:32:24.349
shifting beyond the traditional definitions of

00:32:24.349 --> 00:32:27.130
full and part -time work, I'd suggest considering

00:32:27.130 --> 00:32:29.609
exploring the other labor classifications mentioned

00:32:29.609 --> 00:32:32.089
in the source material. Such as? Such as gig

00:32:32.089 --> 00:32:34.960
worker and precariat. The gig worker concept

00:32:34.960 --> 00:32:37.319
focuses on the transactional, short -term nature

00:32:37.319 --> 00:32:40.500
of modern contracts. And the precariat describes

00:32:40.500 --> 00:32:43.299
the social class characterized by precarious,

00:32:43.319 --> 00:32:45.759
unstable employment. So these related concepts

00:32:45.759 --> 00:32:48.259
offer a deeper view into the stability and economic

00:32:48.259 --> 00:32:50.940
reality of facing those who rely on contingent

00:32:50.940 --> 00:32:53.519
or temporary work. Exactly. And they tie directly

00:32:53.519 --> 00:32:55.740
back to the chronic pressures driving the necessity

00:32:55.740 --> 00:32:57.910
of the side job in the first place. that's an

00:32:57.910 --> 00:33:00.430
excellent point the side hustle is just one piece

00:33:00.430 --> 00:33:03.869
of a much larger and increasingly unstable labor

00:33:03.869 --> 00:33:06.650
mosaic we'll leave you with the question if the

00:33:06.650 --> 00:33:08.990
side job is required for survival what does that

00:33:08.990 --> 00:33:12.049
say about the primary job itself that's a powerful

00:33:12.049 --> 00:33:12.869
thought to mull over
