WEBVTT

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Welcome back to the Deep Dive. This is where

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we dig into the technical reports, the market

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analysis, all that dunce corporate history. And

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we we really distill it down into the knowledge

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you need. And today. We are talking about a company

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that is just synonymous with heavy -duty power.

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Oh, yeah. We are strapping ourselves into the

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cab of Cummins Inc., a company you hear and,

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well, you immediately think of Big Rigs, of that

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iconic diesel rumble. Right, but that iconic

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sound, that's both their legacy and the source

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of, you know, this immense pressure they're under

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today. Yeah, the sources we went through, they

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really paint a picture of a fascinating paradox,

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don't they? They do. Cummins absolutely mastered

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the internal combustion engine. They turned it

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into a $34 billion global powerhouse. But that

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same dominance came with a just a massive financial

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cost. I was looking at the numbers. It's nearly

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$2 billion in U .S. regulatory fines in just

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the last 25 years. $2 billion. And that's the

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story right there. OK, so let's unpack that.

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Our mission today isn't just a history lesson.

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It's really an exploration of corporate survival

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and, frankly, a radical pivot. We need to understand

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how a company that was founded way back in 1919

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in Columbus, Indiana. Right. On an engine technology

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that was already two decades old at that point.

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Exactly. How did they manage to dominate transportation

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and power generation? But even more importantly,

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why is this champion of diesel now in this aggressive

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high stakes race to master zero? emissions power

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with their new unit, Accelera. That pivot you

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mentioned, that's the whole story for modern

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Cummins. They're not just tweaking things to

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follow market trends. No. They are trying to

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pull off an industrial scale transformation.

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all while living under the shadow of these huge

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regulatory penalties. And the scale is just as

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hard to get your head around. It started with

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two people. Just two. The mechanic, Klessie Lyle

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Cummins, and his financial backer, the banker,

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William Glanton Irwin. And today, they're operating

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in what, nearly 190 countries and territories?

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A massive player. We're talking U .S. $34 .1

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billion in revenue for 2024 with almost 70 ,000

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employees globally. And the product line is?

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It's everything now. It's the whole energy spectrum.

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You've got your traditional diesel and natural

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gas engines, sure, but also filtration, advanced

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turbocharger. And then the future -facing stuff,

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hydrogen fuel cells, industrial batteries, all

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those complex components. It's a full -spectrum

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power company. Okay, so this is the deep dive,

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the race against their own legacy. Let's start

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at the beginning. Let's do it. Part one, the

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persistence of diesel, their early history. and

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how they built that dominance. Well, the foundational

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partnership back in 1919, it's a classic story,

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really. You have Klessie Cummins, the absolute

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mechanical genius. The tinkerer. Completely consumed

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with making the diesel engine reliable, economical,

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and small enough for transportation. And then

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you have the money. William Glanton Irwin, the

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banker who had the patience and, crucially, the

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deep pockets to fund what turned out to be a

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really long R &amp;D cycle. Erwin's role is key.

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I mean, like you said, Cummins wasn't inventing

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diesel. Rudolf Diesel's patent was 20 years old.

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They were just trying to tame it. Take this brilliant

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but temperamental, expensive technology and turn

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it into a real product that could compete with

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the gasoline engines of the time. And it takes

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relentless funding. And, you know, because the

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tech was known but had basically failed to find

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a market, their initial success was anything

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but guaranteed. Right. The sources show a nearly

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15 -year struggle. Klessy understood that skepticism

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was his biggest enemy. People trusted simple

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gas engines. Diesel was complicated, unproven.

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So how do you convince the market? This is where

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he shifted from being an engineer to something

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of a showman, right? Absolutely. Klessy became

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a master of what the sources call well -publicized

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endurance trials. These weren't just lab tests.

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Oh, no. He deliberately sought out these grueling

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high visibility challenges. Imagine it's the

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1920s. He's putting a Cummins engine in a race

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car at the Indianapolis 500. Multiple times.

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Yeah, or driving coast to coast. Just trying

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to prove diesel was more fuel efficient, more

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reliable than anything else out there. It was

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extreme public proof of concept. It's a genius

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marketing strategy for a technical product. Make

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it exciting. But even those spectacles didn't

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lead to huge sales right away. Where was the

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real commercial breakthrough? It didn't come

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until 1933. And this is the surprising part.

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The first confirmed commercially successful product

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was the Model H engine. Okay. And its application

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wasn't in a big truck on a highway. It was in

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small railroad switchers. The little yard engines.

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Why there? Because a railroad yard is a brutal

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environment for an engine. They're under constant

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extreme load. All day long, it's start, stop,

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high torque, moving incredible weights at low

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speeds. It's the ultimate stress test. Exactly.

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The reliability and torque of the Model H proved

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it was superior in that one punishing niche.

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And once they conquered the railroad yard, the

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rest of the market finally accepted that this

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Cummins diesel was ready for the heavy -duty

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road. That credibility, forged in the middle

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of the Great Depression no less, it positioned

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them perfectly for what was coming next. The

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post -war boom, the 1950s, all that massive infrastructure

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spending, the creation of the interstate highway

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system, that was their golden age. And the Cummins

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N -series engines became the industry standard.

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They were in everything, construction equipment,

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long -haul trucking. The sources quantify it

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perfectly. From 1952 to 1959, just a seven -year

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stretch. What was it? Cummins engines were in

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more than half of the entire heavy -duty truck

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market. More than half? That's not a market position.

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That's market control. And they were already

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thinking globally. While a lot of American companies

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were just focused on the domestic boom, Cummins

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opened an assembly plant in Shotts, Scotland.

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in the 1960s. That plan eventually closed, but

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it showed their intent early on. It did. And

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by 2013, they had operations in 197 countries.

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So that global mindset was part of their DNA

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from the very beginning. Okay, so that's the

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foundation. Persistence, smart marketing, and

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conquering the post -war road. But to understand

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the $34 billion operation today, we have to look

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past the engine block. You have to look at the

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modern company. Let's move to part two. The five

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business pillars of Cummins. This is critical.

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Because if you think of Cummins as just an engine

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company, you're missing the whole picture. It's

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like calling a skyscraper just a foundation.

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It's a full -stack power ecosystem. Exactly.

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And if you understand these five units, you understand

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how they make money and how they manage risk

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in this rapidly changing landscape. So pillar

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one has to be the core, the engine business itself.

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Section 2 .1, the Cummins engine business. This

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is the historical heartbeat, the source of that

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famous rumble. And it covers pretty much every

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application you can imagine. Heavy duty trucks,

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buses, RVs, and all those industrial sectors.

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Mining, rail, marine, defense, you name it. But

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for a lot of our listeners, their most direct

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exposure to a Cummins engine is through one very

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specific, very legendary partnership. The Dodge

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Ram. The Dodge Ram heavy duty pickups. Starting

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in 1988, they put the 5 .9 liter i6 engine into

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those trucks. And that move just fundamentally

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redefined the heavy duty pickup market. It created

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this fiercely loyal following of owners who wanted

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that durability, that immense torque from a diesel.

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It gave Cummins a consumer visibility they've

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never had before. And that engine has had incredible

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staying power. It evolved into the larger 6 .7

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liter version that's been in the Ram since 2000.

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It's famous for its longevity. But even that

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iconic engine ran into some pretty massive manufacturing

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challenges. Right. We talked about complexity

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being a risk. And the 53 block controversy is

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a perfect example. A class action suit was filed

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back in 2008. And this was about the Cummins

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ISB 5 .9 liter diesel in Dodge Rams from about

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1998 to 2001. That's right. The allegation was

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that a specific casting pattern on the engine

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block marked with the number 53 was structurally

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weak. Prone to cracking. Prone to cracking, which

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would create a coolant leak. And if you don't

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catch that, it could lead to catastrophic engine

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failure. So how did that end? The case was settled

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and qualified owners got a $500 settlement for

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repairs. But it just shows you how a tiny technical

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detail in manufacturing can cascade into this

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huge legal and financial problem involving hundreds

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of thousands of vehicles. The challenge of high

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volume manufacturing. But before we leave the

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core engine business, it's worth noting they

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didn't just stick to diesel even within internal

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combustion. No, they've been proactive. Back

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in 2013, they partnered with a company called

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Westport Innovations to ship large natural gas

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engines to U .S. truck makers. So it wasn't a

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new engine design, really, but a new fuel strategy.

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Exactly. It coincided with the expansion of the

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natural gas distribution network. It shows they're

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always thinking about how power generation has

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to match the available infrastructure. And their

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R &amp;D is global, too. There's a big technical

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center in Darlington, England. Yeah, that one's

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focused specifically on products for the European,

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Middle Eastern, and Asian markets. They don't

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just build one engine and push it everywhere.

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Right, they have to customize for all the different

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emission standards. Which vary wildly. And we

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should also just briefly mention the really specialized

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stuff here, like the military -specific V903.

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A 14 .8 liter V8. Yeah, which powers things like

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the Bradley fighting vehicles. It's just a good

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reminder that their engine business goes way

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deeper than just highway trucks. Okay, so that's

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the core. What about pillar two, the components

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business? Section 2 .2. If the engine is the

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muscular core, the components business is the

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brain and the lungs. It provides all the hardware

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and software to make sure that core runs efficiently

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and compliantly. This is all the support systems?

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All of it. There are five key areas. Emission

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solutions, filtration under the Fleet Guard brand,

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fuel systems, turbo technologies, and electronics.

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Let's focus on a couple of those. The tobos first.

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That's the Turbo Technologies unit. It operates

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under that very famous brand name, Holset. Right.

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They specialize in turbochargers, but specifically

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for diesel engines above three liters. These

00:10:14.519 --> 00:10:17.220
aren't just aftermarket add -ons. They're incredibly

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complex, precision devices you need to meet power

00:10:19.960 --> 00:10:22.100
and efficiency targets. And the second critical

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part, the digital brain. The electronics unit.

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This is where the real intelligence is. They

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design the engine control units, the ECUs, and

00:10:30.159 --> 00:10:32.919
all the sensors. And the ECU manages everything.

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Everything. Fuel injection, airflow, and most

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importantly, the complex algorithms that govern

00:10:39.350 --> 00:10:42.129
emissions control. And as we'll get into later,

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that ECU software is both the source of their

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modern performance and the source of their biggest

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regulatory risk. And Fleet Guard just keeps everything

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clean. A vital job. Air, fuel, hydraulic, lube

00:10:55.190 --> 00:10:57.870
filtration. In mining or construction, those

00:10:57.870 --> 00:10:59.750
engines are in the absolute worst environments.

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If you don't keep the fluids and air clean, the

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engine just dies. Simple as that. Okay, on to

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Pillar 3, Cummins Power Systems. This is their

00:11:08.039 --> 00:11:10.519
off -grid power business. Section 2 .3, yeah.

00:11:10.659 --> 00:11:13.200
This traces its lineage back to the Cummins Onan

00:11:13.200 --> 00:11:15.759
Corporation. It's the segment that provides power

00:11:15.759 --> 00:11:17.960
when the road ends or the grid goes down. Backup

00:11:17.960 --> 00:11:20.120
power specialists. Right, and their product line

00:11:20.120 --> 00:11:22.500
is huge. Everything from small consumer generators

00:11:22.500 --> 00:11:25.740
to huge commercial power systems, alternators,

00:11:25.879 --> 00:11:28.169
automatic transfer switches. It's interesting

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they're also into paralleling systems, which

00:11:30.610 --> 00:11:33.190
let multiple generators work together. That's

00:11:33.190 --> 00:11:35.549
the move toward high -capacity stationary power.

00:11:36.070 --> 00:11:38.750
And speaking of shifts, it's really important

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to note that in August 2017, they sold off all

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their mobile power generation assets. All of

00:11:45.470 --> 00:11:48.710
them? To who? To United Rentals. Why would they

00:11:48.710 --> 00:11:51.330
sell off a business that seems so core to their

00:11:51.330 --> 00:11:54.350
history? It was a strategic move, a streamlining

00:11:54.350 --> 00:11:57.769
effort. By selling the mobile assets, which require

00:11:57.769 --> 00:12:00.649
a huge service and rental infrastructure, they

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let a specialist like United Rentals handle that,

00:12:02.830 --> 00:12:05.389
while Cummins could focus its own resources on

00:12:05.389 --> 00:12:08.090
the stationary, high -horsepower industrial systems.

00:12:08.590 --> 00:12:11.090
Optimizing for higher -margin complex systems

00:12:11.090 --> 00:12:14.490
makes sense. Exactly. Pillar 4. The distribution

00:12:14.490 --> 00:12:17.450
business. This sounds administrative, but you

00:12:17.450 --> 00:12:19.549
can argue it's the most important part for keeping

00:12:19.549 --> 00:12:22.669
customers happy. Section 2 .4. You're right.

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If a mining truck breaks down in the middle of

00:12:24.570 --> 00:12:27.370
nowhere in Chile or a generator fails at a hospital

00:12:27.370 --> 00:12:30.029
in India, this is the unit that saves the day.

00:12:30.190 --> 00:12:32.570
It's the Global Service and Parts Network. It's

00:12:32.570 --> 00:12:35.570
their global nervous system. They have 17 company

00:12:35.570 --> 00:12:38.330
-owned distributors, 10 joint ventures, covering

00:12:38.330 --> 00:12:41.870
90 countries with 234 locations. That's a massive

00:12:41.870 --> 00:12:44.289
footprint. It has to be. When you're dealing

00:12:44.289 --> 00:12:46.919
with mission -critical assets. Defense vehicles,

00:12:47.139 --> 00:12:49.820
marine vessels, oil rigs, uptime is everything.

00:12:50.179 --> 00:12:53.100
This network ensures that a Cummins part or an

00:12:53.100 --> 00:12:56.360
expert technician is never too far away. That's

00:12:56.360 --> 00:12:58.399
a huge competitive advantage. OK, that brings

00:12:58.399 --> 00:13:00.899
us to the fifth and final pillar, the most forward

00:13:00.899 --> 00:13:04.000
looking high stakes division of them all. Accelera.

00:13:04.159 --> 00:13:07.000
Session 2 .5, Accelera by Cummins. This is their

00:13:07.000 --> 00:13:09.779
explicit answer to the climate and regulatory

00:13:09.779 --> 00:13:12.179
challenges of the 21st century. This is their

00:13:12.179 --> 00:13:14.279
future. This is the future of Cummins. It was

00:13:14.279 --> 00:13:17.220
rebranded from the new power unit in March 2023.

00:13:17.639 --> 00:13:19.919
And this isn't some cautious little side project.

00:13:20.059 --> 00:13:23.480
This is a comprehensive, dedicated focus on zero

00:13:23.480 --> 00:13:25.740
emissions power. They're basically trying to

00:13:25.740 --> 00:13:28.379
replicate their success in diesel across three

00:13:28.379 --> 00:13:31.080
or four new energy platforms all at once. And

00:13:31.080 --> 00:13:33.139
what makes their approach so aggressive? They're

00:13:33.139 --> 00:13:35.620
betting on the whole spectrum. Accelera makes

00:13:35.620 --> 00:13:38.399
hydrogen fuel cells, which are great for long

00:13:38.399 --> 00:13:40.440
-haul trucks where battery weight is a problem.

00:13:40.799 --> 00:13:43.639
They also make batteries, e -axles, and traction

00:13:43.639 --> 00:13:46.720
systems for EVs. But the crucial piece, the real

00:13:46.720 --> 00:13:49.600
foundational commitment, is the electrolyzers.

00:13:49.840 --> 00:13:52.460
That's the key. Electrolyzers are the machines

00:13:52.460 --> 00:13:55.299
you use to produce clean hydrogen fuel from water.

00:13:55.690 --> 00:13:57.870
So they aren't just selling the components for

00:13:57.870 --> 00:14:00.350
the vehicles, they're investing in the infrastructure

00:14:00.350 --> 00:14:02.990
required to actually generate the fuel for the

00:14:02.990 --> 00:14:05.389
new hydrogen economy. It shows they understand

00:14:05.389 --> 00:14:07.990
the whole supply chain problem, just like Klessie

00:14:07.990 --> 00:14:10.389
Cummins had to solve the diesel reliability problem

00:14:10.389 --> 00:14:13.769
100 years ago. And this unit, Accelera, is the

00:14:13.769 --> 00:14:15.870
financial counterweight to the massive regulatory

00:14:15.870 --> 00:14:18.289
risks we're going to talk about in Part 5. That

00:14:18.289 --> 00:14:20.980
sets the stage perfectly. Because even as they're

00:14:20.980 --> 00:14:23.519
racing into the future with Accelera, they are

00:14:23.519 --> 00:14:25.539
still consolidating their traditional power.

00:14:25.960 --> 00:14:28.799
Let's get into that in part three. Specializations,

00:14:28.860 --> 00:14:31.799
subsidiaries, and their global footprint. Right.

00:14:31.860 --> 00:14:33.759
When you look at their acquisitions, you see

00:14:33.759 --> 00:14:37.759
this relentless focus on securing strategic IP

00:14:37.759 --> 00:14:40.740
and manufacturing so they control every critical

00:14:40.740 --> 00:14:42.700
component of their engines. Let's start with

00:14:42.700 --> 00:14:45.519
Holset, the turbocharger brand. Holset Engineering

00:14:45.519 --> 00:14:48.230
was originally a British company. Cummins saw

00:14:48.230 --> 00:14:50.190
how important it was to control forced induction

00:14:50.190 --> 00:14:53.230
technology, so they bought them way back in 1973.

00:14:53.690 --> 00:14:55.649
And they kept the brand name. They did. They

00:14:55.649 --> 00:14:57.789
renamed the division Cummins Turbo Technologies

00:14:57.789 --> 00:15:01.230
in 2006, but they wisely kept the Holset brand

00:15:01.230 --> 00:15:03.809
for the turbos themselves. That name recognition

00:15:03.809 --> 00:15:06.490
is priceless in the heavy -duty world. And their

00:15:06.490 --> 00:15:08.649
manufacturing for Holset is global, just like

00:15:08.649 --> 00:15:11.230
the rest of the company. Centralized IP, but

00:15:11.230 --> 00:15:14.370
decentralized manufacturing. China, India, Brazil,

00:15:14.610 --> 00:15:17.590
the UK. But maybe the most fascinating story

00:15:17.590 --> 00:15:20.210
of reacquisition involves the engine brake. The

00:15:20.210 --> 00:15:23.110
famous Jake brake. Exactly. Klessie Cummins himself

00:15:23.110 --> 00:15:25.629
invented the engine brake in the late 1950s.

00:15:25.690 --> 00:15:28.250
But he sold the technology to Jacobs Chuck in

00:15:28.250 --> 00:15:30.909
1961. And Jacobs created a whole division to

00:15:30.909 --> 00:15:33.649
make it. Yep. Jacobs Vehicle Systems. And then

00:15:33.649 --> 00:15:36.809
in 2022, Cummins bought that very same company.

00:15:36.990 --> 00:15:39.090
So they bought back their founder's invention.

00:15:39.509 --> 00:15:42.210
That's an incredible full circle moment for IP

00:15:42.210 --> 00:15:45.110
strategy. It's a huge move. They still use the

00:15:45.110 --> 00:15:47.549
Jacobs name for the brake products, but that

00:15:47.549 --> 00:15:49.750
division now designs much more advanced tech,

00:15:49.870 --> 00:15:52.509
specifically variable valve actuation systems.

00:15:52.929 --> 00:15:55.830
Okay, let's quickly define VVA for the listener.

00:15:55.950 --> 00:15:58.669
VVA, variable valve actuation. It's critical

00:15:58.669 --> 00:16:01.110
for modern engines. It's technology that lets

00:16:01.110 --> 00:16:03.210
the engine precisely control when the intake

00:16:03.210 --> 00:16:05.830
and exhaust valves open and close. What you need

00:16:05.830 --> 00:16:09.429
for. What? For optimizing power, for engine braking,

00:16:09.649 --> 00:16:12.490
and most importantly... for enabling the complex

00:16:12.490 --> 00:16:14.990
emissions control strategies required to meet

00:16:14.990 --> 00:16:18.330
today's strict standards. By owning the VVA tech,

00:16:18.549 --> 00:16:21.070
Cummins controls the heart of a modern, compliant

00:16:21.070 --> 00:16:23.809
diesel engine. And quickly, the Onan rebranding

00:16:23.809 --> 00:16:26.590
shows a desire for a single, unified brand. Yeah,

00:16:26.669 --> 00:16:30.049
they bought Onan back in 92. In 2017, they decided

00:16:30.049 --> 00:16:32.250
to consolidate their retired names like Cummins

00:16:32.250 --> 00:16:34.830
Power Generation. The Onan name was repositioned

00:16:34.830 --> 00:16:37.009
just as a product line. the mobile generators

00:16:37.009 --> 00:16:39.850
for the RV market, all under the single Cummins

00:16:39.850 --> 00:16:42.190
brand. It's about making the promise of Cummins

00:16:42.190 --> 00:16:45.190
dependability consistent everywhere. Now, this

00:16:45.190 --> 00:16:47.750
huge investment in Accelera and Green Power,

00:16:47.970 --> 00:16:51.149
it hasn't gone unnoticed politically. Not at

00:16:51.149 --> 00:16:54.330
all. The visit by President Joe Biden to the

00:16:54.330 --> 00:16:56.649
Cummins plant in Fridley, Minnesota in April

00:16:56.649 --> 00:17:00.429
2023 was a very strong signal. And that visit

00:17:00.429 --> 00:17:03.370
was part of his investing in America tour. What

00:17:03.370 --> 00:17:06.170
was the focus? It was centered on Cummins announcing

00:17:06.170 --> 00:17:09.630
a massive $1 billion initiative to accelerate

00:17:09.630 --> 00:17:12.529
clean energy tech production. The friendly facility

00:17:12.529 --> 00:17:14.750
was highlighted specifically for producing those

00:17:14.750 --> 00:17:17.369
electrolyzers for hydrogen cells. So the government

00:17:17.369 --> 00:17:20.170
is seeing Cummins, a traditional diesel giant,

00:17:20.269 --> 00:17:23.069
as a key domestic partner in the whole transition

00:17:23.069 --> 00:17:25.769
to a hydrogen infrastructure. Exactly. It's proof

00:17:25.769 --> 00:17:27.829
that the solar investment isn't some marginal

00:17:27.829 --> 00:17:30.309
side project. It's a serious capital intensive

00:17:30.309 --> 00:17:32.730
move to secure U .S. manufacturing leadership

00:17:32.730 --> 00:17:35.569
in the clean energy space. OK, let's talk about

00:17:35.569 --> 00:17:37.910
their global hubs, specifically China and India,

00:17:38.029 --> 00:17:40.089
because China is where the sheer volume of their

00:17:40.089 --> 00:17:42.430
engine business is. And that has huge strategic

00:17:42.430 --> 00:17:45.650
implications. China is fundamental to their current

00:17:45.650 --> 00:17:48.700
success and their future engine design. They

00:17:48.700 --> 00:17:51.039
have several successful joint ventures, but the

00:17:51.039 --> 00:17:53.559
most significant is the Beijing Foton Cummins

00:17:53.559 --> 00:17:55.680
engine company. And that Foton joint venture

00:17:55.680 --> 00:17:57.920
is responsible for the engine platform that is

00:17:57.920 --> 00:18:01.140
now the backbone of their entire global line.

00:18:01.380 --> 00:18:03.900
The ISGX -12 engine platform, that's the core

00:18:03.900 --> 00:18:06.380
insight here, was developed by that joint venture

00:18:06.380 --> 00:18:09.359
in the mid -2010s, and it's a masterpiece of

00:18:09.359 --> 00:18:11.430
high -volume engineering. What kind of volume

00:18:11.430 --> 00:18:13.529
are we talking? The sources say production in

00:18:13.529 --> 00:18:17.630
China has surpassed an astonishing 240 ,000 units

00:18:17.630 --> 00:18:20.329
per year. It is now the single highest volume

00:18:20.329 --> 00:18:22.769
heavy -duty engine in the entire global Cummings

00:18:22.769 --> 00:18:25.990
lineup. 240 ,000. And here's the crucial sentence

00:18:25.990 --> 00:18:29.029
from the sources. The ISGX -12 platform is the

00:18:29.029 --> 00:18:31.910
foundation for all future Cummins engine platforms.

00:18:32.069 --> 00:18:34.990
Let that sink in. It means no matter where a

00:18:34.990 --> 00:18:37.009
new Cummins engine is designed, the architecture,

00:18:37.309 --> 00:18:40.029
the design lessons, the manufacturing cost efficiencies,

00:18:40.150 --> 00:18:42.269
they all come from their Chinese joint venture.

00:18:42.390 --> 00:18:44.609
The center of gravity for their highest volume

00:18:44.609 --> 00:18:47.759
techs is in China. That's a major strategic reality.

00:18:47.960 --> 00:18:50.039
And you contrast that high -volume manufacturing

00:18:50.039 --> 00:18:53.019
with their presence in India, which also has

00:18:53.019 --> 00:18:56.079
huge scale but focuses much more on R &amp;D and

00:18:56.079 --> 00:18:58.619
technical talent. Cummins India is a massive

00:18:58.619 --> 00:19:02.099
operation. By 2013, it was already doing $1 .5

00:19:02.099 --> 00:19:05.500
billion in revenue with 20 factories. But the

00:19:05.500 --> 00:19:07.940
investment in human capital is what really stands

00:19:07.940 --> 00:19:11.339
out. The technical center in Pune. Yes. They

00:19:11.339 --> 00:19:13.160
established the Cummins Research and Technology

00:19:13.160 --> 00:19:17.460
Center in 2003, and that Toon Center, CTCI, now

00:19:17.460 --> 00:19:21.119
houses over 2 ,500 engineers. This isn't a back

00:19:21.119 --> 00:19:24.200
office, it's a major globally integrated R &amp;D

00:19:24.200 --> 00:19:26.380
hub. And as a sign of their long -term commitment

00:19:26.380 --> 00:19:28.180
there, there's that detail about the Women's

00:19:28.180 --> 00:19:30.680
Engineering College. It's remarkable. The MKSS

00:19:30.680 --> 00:19:33.200
Cummins College of Engineering for Women in Pune,

00:19:33.339 --> 00:19:35.720
establishing a dedicated women -only engineering

00:19:35.720 --> 00:19:38.450
college, shows this. deep institutional investment

00:19:38.450 --> 00:19:40.829
in fostering local talent, ensuring they have

00:19:40.829 --> 00:19:43.809
an R &amp;D pipeline for decades. It's a very sophisticated

00:19:43.809 --> 00:19:46.750
global strategy then. Control the core IP like

00:19:46.750 --> 00:19:49.250
Holset and Jacobs, secure the future fuel tech

00:19:49.250 --> 00:19:51.450
with Accelera, and leverage the manufacturing

00:19:51.450 --> 00:19:54.069
scale of China and the R &amp;D talent of India.

00:19:54.289 --> 00:19:56.309
That's the playbook. Okay, let's quickly run

00:19:56.309 --> 00:19:58.309
through the engine catalog in part four, not

00:19:58.309 --> 00:20:00.589
as a list, but to see how they've strategically

00:20:00.589 --> 00:20:03.529
covered every single market segment. From light

00:20:03.529 --> 00:20:05.980
duty delivery trucks. all the way to mountain

00:20:05.980 --> 00:20:08.119
-moving mining equipment. Let's start with the

00:20:08.119 --> 00:20:11.019
IS, or Interact series. This is their on -highway

00:20:11.019 --> 00:20:14.880
power. The trucks, buses, RVs. And the strategic

00:20:14.880 --> 00:20:17.839
insight here is how deeply integrated this IS

00:20:17.839 --> 00:20:20.599
family is across the whole industry. Take the

00:20:20.599 --> 00:20:24.599
ISB 6 .7 liter I6, one of the Ram trucks and

00:20:24.599 --> 00:20:27.539
school buses. It's such a proven design that

00:20:27.539 --> 00:20:29.819
other major manufacturers just buy it and rebrand

00:20:29.819 --> 00:20:32.200
it. like who the sources confirm it's sold to

00:20:32.200 --> 00:20:36.160
paccar and branded as the px6 or px7 and Tuscania,

00:20:36.359 --> 00:20:38.480
where it's called the DC -07. So the heart of

00:20:38.480 --> 00:20:40.480
trucks made by their competitors often has a

00:20:40.480 --> 00:20:42.839
Cummins design inside. That's the ultimate measure

00:20:42.839 --> 00:20:45.460
of market dominance. It really is. And they offer

00:20:45.460 --> 00:20:47.480
alternative fuels in this family, too, with the

00:20:47.480 --> 00:20:50.880
ISLG and ISXG natural gas engines. Right. So

00:20:50.880 --> 00:20:54.099
now if the IS family is the road, the QS or Quantum

00:20:54.099 --> 00:20:56.940
Series is everything off -road. Section 4 .2.

00:20:57.019 --> 00:21:00.220
Exactly. Whale, marine, construction, mining,

00:21:00.400 --> 00:21:03.740
extreme power generation. This is where you see

00:21:03.740 --> 00:21:05.619
the immense scale. of their engineering. These

00:21:05.619 --> 00:21:08.079
engines are designed to literally move mountains.

00:21:08.339 --> 00:21:10.579
They go way beyond the 15 liter limit of highway

00:21:10.579 --> 00:21:12.599
trucks. We're talking about the QSD 30 liter

00:21:12.599 --> 00:21:17.299
V12, the QSK 78 liter V18, but the true definition

00:21:17.299 --> 00:21:20.160
of extreme power is their largest offering, which

00:21:20.160 --> 00:21:24.059
is the QSK 95 liter V16. To give you some perspective,

00:21:24.279 --> 00:21:26.319
this engine is taller than an average person

00:21:26.319 --> 00:21:28.619
and weighs more than several cars. And it's used

00:21:28.619 --> 00:21:30.900
in what? Ultra class mining haul trucks that

00:21:30.900 --> 00:21:33.480
carry hundreds of tons of rock. It just proves

00:21:33.480 --> 00:21:35.319
that Cummins Engineering can deliver power at

00:21:35.319 --> 00:21:37.819
the absolute apex of industrial demand. And looking

00:21:37.819 --> 00:21:40.220
forward, the evolution of the on -highway IS

00:21:40.220 --> 00:21:42.839
family is the X -Series. Correct, the X -12 and

00:21:42.839 --> 00:21:45.180
the X -15. These represent the latest optimization

00:21:45.180 --> 00:21:47.819
of their heavy -duty architecture, building on

00:21:47.819 --> 00:21:50.259
that foundation we identified in China. Cleaner,

00:21:50.259 --> 00:21:52.660
more efficient, squeezing every last drop of

00:21:52.660 --> 00:21:54.519
performance out of diesel tech. And the final

00:21:54.519 --> 00:21:57.589
symbolic piece of the pivot. The concept vehicles.

00:21:58.009 --> 00:22:00.470
The Cummins EOS, an all -electric conventional

00:22:00.470 --> 00:22:03.710
truck concept. The EOS is crucial because it

00:22:03.710 --> 00:22:05.750
shows they can transfer all their knowledge of

00:22:05.750 --> 00:22:08.829
integration, cooling, durability from diesel

00:22:08.829 --> 00:22:11.430
into the electric world. It's a message to the

00:22:11.430 --> 00:22:13.910
market. Exactly. The brand is telegraphing that

00:22:13.910 --> 00:22:16.390
even when the power source changes, the promise

00:22:16.390 --> 00:22:19.400
of heavy -duty reliability remains. Okay. We've

00:22:19.400 --> 00:22:21.460
built the whole picture, the history, the five

00:22:21.460 --> 00:22:24.259
pillars, the global footprint, but this entire

00:22:24.259 --> 00:22:26.279
narrative is being driven by the enormous financial

00:22:26.279 --> 00:22:29.960
pressures we hinted at. It is. So, part five.

00:22:30.299 --> 00:22:32.660
Let's address the critical risk driving this

00:22:32.660 --> 00:22:35.420
whole zero emissions pivot, the high cost of

00:22:35.420 --> 00:22:37.940
emissions and regulatory failure. This section

00:22:37.940 --> 00:22:41.019
reveals the vulnerability of the entire $34 billion

00:22:41.019 --> 00:22:44.279
structure. Compliance is incredibly complex.

00:22:44.579 --> 00:22:47.599
And failure, especially repeated failure, is

00:22:47.599 --> 00:22:50.539
ruinous. We have to start back in 1998, a landmark

00:22:50.539 --> 00:22:53.019
moment that really shook the entire diesel industry.

00:22:53.259 --> 00:22:56.980
It did. The EPA leveled fines of $83 .4 million

00:22:56.980 --> 00:23:00.000
against Cummins and six other diesel manufacturers.

00:23:00.339 --> 00:23:02.339
At the time, that was the biggest fine ever.

00:23:02.579 --> 00:23:04.660
But the way they cheated is what's so shocking.

00:23:04.880 --> 00:23:07.099
They basically had a cheat code built into the

00:23:07.099 --> 00:23:09.339
engine's digital brain. That's the simplest way

00:23:09.339 --> 00:23:12.670
to put it, the defeat device. The EPA found that

00:23:12.670 --> 00:23:15.670
manufacturers were using sophisticated ECU software

00:23:15.670 --> 00:23:19.230
that was programmed to recognize the exact parameters

00:23:19.230 --> 00:23:22.569
of the 20 -minute lab test for Clean Air Act

00:23:22.569 --> 00:23:25.529
compliance. So during that test, the pollution

00:23:25.529 --> 00:23:28.269
controls would engage fully. Making the engine

00:23:28.269 --> 00:23:30.410
look perfectly clean. It passed the test every

00:23:30.410 --> 00:23:32.309
time. But what happened the moment that truck

00:23:32.309 --> 00:23:34.329
left the lab and started driving on a normal

00:23:34.329 --> 00:23:37.259
highway? The software... quietly, deliberately

00:23:37.259 --> 00:23:39.819
disabled the full emissions controls. The result

00:23:39.819 --> 00:23:43.759
was trucks emitting no LOX, nitrogen oxides,

00:23:43.819 --> 00:23:46.299
at up to three times the legal limit. And non

00:23:46.299 --> 00:23:48.579
-X is a serious pollutant. A major contributor

00:23:48.579 --> 00:23:51.519
to smog and respiratory problems. The fallout

00:23:51.519 --> 00:23:54.059
was immense. The manufacturers were mandated

00:23:54.059 --> 00:23:56.619
to spend more than a billion dollars to fix the

00:23:56.619 --> 00:23:59.240
problem. Over a billion dollars. A quarter century

00:23:59.240 --> 00:24:01.259
ago. You would think a lesson that expensive

00:24:01.259 --> 00:24:03.779
would lead to permanent changes. You would think.

00:24:04.039 --> 00:24:06.019
But then we have to address... the record setting

00:24:06.019 --> 00:24:09.279
Fine that hit them just recently. The 2023 Fine

00:24:09.279 --> 00:24:13.369
Redefined Massive. In December 2023, the U .S.

00:24:13.369 --> 00:24:15.630
Justice Department fined Cummins a record -setting

00:24:15.630 --> 00:24:20.970
$1 .675 billion. $1 .675 billion. It just dwarfs

00:24:20.970 --> 00:24:23.630
the 1998 case. And the scope of the deception

00:24:23.630 --> 00:24:26.069
was incredibly broad, spanning a full decade

00:24:26.069 --> 00:24:28.890
of production. From model years 2013 to 2023.

00:24:29.450 --> 00:24:31.769
Right. Cummins was found to have installed defeat

00:24:31.769 --> 00:24:34.390
devices to bypass or disable emissions controls

00:24:34.390 --> 00:24:38.829
on an astounding 960 ,000 -vinconel birch Dodge

00:24:38.829 --> 00:24:41.509
and Stellantis Ram pickup. diesel engines. Nearly

00:24:41.509 --> 00:24:43.690
a million vehicles, the core consumer vehicle

00:24:43.690 --> 00:24:45.410
we talked about. This wasn't a mistake. It's

00:24:45.410 --> 00:24:47.930
just a systemic institutional practice that went

00:24:47.930 --> 00:24:50.630
on for years. What was the total financial hit?

00:24:50.730 --> 00:24:52.430
On top of the record fine, the company agreed

00:24:52.430 --> 00:24:56.130
to pay another $325 million in remedies and recalls.

00:24:56.150 --> 00:24:59.150
That included recalling and fixing 600 ,000 diesel

00:24:59.150 --> 00:25:01.349
Ram trucks. So the total cost is approaching

00:25:01.349 --> 00:25:04.329
$2 billion. That sends an unmistakable signal,

00:25:04.470 --> 00:25:06.250
doesn't it? It says that the regulatory risk

00:25:06.250 --> 00:25:08.529
of staying in the complex high emissions technology

00:25:08.529 --> 00:25:11.569
game has become financially toxic. These two

00:25:11.569 --> 00:25:14.789
major cases separated by 25 years, but connected

00:25:14.789 --> 00:25:17.670
by the same type of defeat device. They aren't

00:25:17.670 --> 00:25:20.130
just news stories. They are the single strongest

00:25:20.130 --> 00:25:23.500
financial argument. for why the Accelera business

00:25:23.500 --> 00:25:26.440
unit has to exist. Absolutely. When the risk

00:25:26.440 --> 00:25:29.960
of diesel compliance reaches $2 billion, the

00:25:29.960 --> 00:25:33.079
transition to zero emissions tech, which inherently

00:25:33.079 --> 00:25:36.279
lacks those complex pollution control systems,

00:25:36.519 --> 00:25:39.079
it stops being a philosophical choice. It becomes

00:25:39.079 --> 00:25:41.220
a critical financial imperative for survival.

00:25:41.460 --> 00:25:43.900
It's about mitigating future regulatory risk.

00:25:44.119 --> 00:25:46.180
And that ties everything together, the global

00:25:46.180 --> 00:25:49.380
scale, the specialization, the technical expertise,

00:25:49.559 --> 00:25:52.420
and these regulatory challenges. all point to

00:25:52.420 --> 00:25:54.660
one overarching corporate strategy. They have

00:25:54.660 --> 00:25:57.359
to transition to survive. Exactly. Okay, so to

00:25:57.359 --> 00:26:00.140
recap, we dove deep into Cummins Inc., tracing

00:26:00.140 --> 00:26:02.539
their story from Klessy Cummins' persistent push

00:26:02.539 --> 00:26:05.000
to commercialize a diesel engine back in 1919,

00:26:05.160 --> 00:26:08.019
all the way to becoming this global power infrastructure

00:26:08.019 --> 00:26:10.420
giant. They dominate heavy transport, military

00:26:10.420 --> 00:26:12.940
power, stationary power, all through strategic

00:26:12.940 --> 00:26:15.640
IP control and the sophisticated global footprint

00:26:15.640 --> 00:26:18.900
that leverages both Indian R &amp;D and Chinese manufacturing

00:26:18.900 --> 00:26:21.630
scale. We've seen, though, that technical dominance

00:26:21.630 --> 00:26:24.710
comes at a shattering cost. The massive repeated

00:26:24.710 --> 00:26:27.549
Clean Air Act violations culminating in that

00:26:27.549 --> 00:26:31.450
record 2023 fine exposed the systemic financial

00:26:31.450 --> 00:26:34.549
risks tied to complex emissions compliance. And

00:26:34.549 --> 00:26:38.250
that risk has catalyzed this rapid multi -billion

00:26:38.250 --> 00:26:41.190
dollar shift into Accelera, positioning Cummins

00:26:41.190 --> 00:26:43.930
to lead in hydrogen, in batteries, and even in

00:26:43.930 --> 00:26:45.769
the production of green hydrogen fuel itself.

00:26:46.069 --> 00:26:48.210
So the company is now effectively split. One

00:26:48.210 --> 00:26:50.730
foot is still firmly planted on that diesel foundation

00:26:50.730 --> 00:26:53.309
built over a century, and the other is sprinting

00:26:53.309 --> 00:26:55.859
toward a zero -emissions future. But here is

00:26:55.859 --> 00:26:58.039
the final provocative thought for you to consider

00:26:58.039 --> 00:27:00.220
as you reflect on all this. We established that

00:27:00.220 --> 00:27:03.319
the massive high volume success of the ISGX -12

00:27:03.319 --> 00:27:05.779
engine platform in China is the technical foundation

00:27:05.779 --> 00:27:08.839
for all future Cummins engine platforms. Given

00:27:08.839 --> 00:27:10.759
the foundation is still diesel based and given

00:27:10.759 --> 00:27:12.740
the existential financial penalties they've incurred

00:27:12.740 --> 00:27:15.900
in the last, how much intense institutional pressure

00:27:15.900 --> 00:27:19.019
is now on the Accelerate unit to succeed, not

00:27:19.019 --> 00:27:20.839
just as another profitable venture, but as the

00:27:20.839 --> 00:27:23.740
only long term pathway to mitigate that regulatory

00:27:23.740 --> 00:27:26.619
risk. completely replace the $2 billion legacy

00:27:26.619 --> 00:27:27.700
of diesel dominance.
