WEBVTT

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Okay, so let's unpack this. When you think of

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the ultimate rock front man, I mean, the absolute

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definition of swagger, that enduring image of

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counterculture. Yeah. One name just immediately

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leaps out, Sir Michael Philip Jagger. But what

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if I told you the rebel who invented that role?

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The pouting, gyrating embodiment of anti -establishment

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freedom is also one of the most astute, calculating,

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and successful businessmen in modern music history.

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And what's fascinating here when you look at

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the sources is the sheer breadth of it. This

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isn't just a discography review or a list of

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his girlfriends. It's a comprehensive biographical

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overview. We're talking eight decades of one

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incredibly dense life. So our mission today is

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really a deep dive into the totality of that

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career, which means we have to look beyond the

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stage. We have to get into the astute financial

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architect, the intermittent actor, the lightning

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rod for controversy, and the artist who somehow

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maintained relevance. of Vincent Power for over

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60 years. Absolutely. We're dissecting the blueprint

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for longevity, for reinvention. This is an individual

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who perfected the art of balancing two, well...

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completely contradictory identities. Right. How

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does a figure who perfectly embodied that anti

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-establishment ethos, the guy the authorities

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were constantly trying to jail, also become essentially

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the chief executive officer of the world's most

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lucrative touring machine? It's the central question.

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It is. So for you, the listener, this deep dive

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is a masterclass in operational longevity. It's

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the story of the learner who studied finance

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at the London School of Economics and ended up

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owning the ultimate counterculture brand. Retracing

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that tension point all the way from his discipline

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upbringing in Dartford right through to the billion

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dollar tours of the 21st century. So to understand

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the global icon, you really have to start in

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Dartford, Kent, 1943. Michael Philip Jagger.

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He wasn't born into bohemian poverty. That's

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the standard rock star myth. No, he was born

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into a thoroughly disciplined, stable, middle

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class family. This is such a brilliant starting

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contradiction, isn't it? I mean, the ultimate

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symbol of unrestrained youthful energy grew up

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with a physical education teacher for a Father

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Basil, Joe Jagger. Right. A gymnast. A gymnast.

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Exactly. And Joe Jagger is credited with helping

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to popularize basketball in Britain. So you have.

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The discipline, the physical rigor, the awareness

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of athletic performance literally baked into

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his genetics before he ever even stepped on a

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stage. Precisely. And, you know, the discipline

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didn't even end there. His mother, Eva, was a

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hairdresser who was also politically active,

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specifically in the conservative party. Which

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is just... The perfect irony. It's crucial context.

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The parents represent discipline, athletic health

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and, you know, political conservatism. The exact

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institutional opposite of the persona Mick Jagger

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would cultivate in the 1960s. So that rebellious

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image was a deliberate rejection of his own stable

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roots. It had to be. Although it is noted in

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the sources that the fundamental passion was

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always there. He always sang as a child, you

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know, in the church choir. Right. And he loved

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listening to singers on the radio, BBC, Radio

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Luxembourg. watching them on TV and in movies.

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So this wasn't some sudden haphazard ambition.

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The joy of performance was an early constant.

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So the foundation was stability and performance,

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but the content that came from somewhere else.

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Now we get to the most famous origin story in

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rock history, the one that broke him out of that

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middle -class trajectory, the meeting with Keith

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Richards. The full story is actually a bit more

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layered. They first met as classmates at Wentworth

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Primary School way back in 1950. Oh, that early?

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Yeah, but they lost contact when Jagger's family

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moved. It was just a childhood friendship that

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faded. The crucial second meeting, the one that

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launched everything that happened over a decade

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later. October 17th, 1961 at Dartford Railway

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Station. And what sparked it, it wasn't just

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a casual hello. It was the records Jagger was

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carrying. Exactly. Chuck Berry's Rockin' at the

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Hops and an album by Muddy Waters. In 1961 England,

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these were not common LPs. Not at all. This revealed

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a shared, specific, and frankly niche interest

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in American R &amp;B and electric blues, a sound

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so far removed from the polite British pop of

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the time, that instant recognition that he'd

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found another blues devotee that cemented everything.

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But this is where we connect the dots back to

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your central point, the LSE background. This

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is what you, the listener, really need to remember.

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Before he was the rebel, he was a serious student.

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Before dropping out in 63, Jagger had passed

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seven O -levels and two A -levels. He was actively

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studying finance and accounting at the prestigious

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London School of Economics on a government grant.

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And that's a key detail. LSE is not a party school.

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No. It's a highly competitive institution known

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for producing economists, politicians, business

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leaders. He was legitimately on a path to a high

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-powered, high -financed career. He absolutely

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was. The sources make it clear he was not automatically

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destined for rock stardom. He had seriously considered

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becoming a journalist or even a politician. He

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even compared the ambition of a politician, that

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desire for influence, public performance, control,

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to that of a pop star. Which suggests a deep,

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lifelong fascination with public identity, with

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brand management, with the control of large systems,

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whether those systems were financial markets

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or a global rock band. He was training to understand

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the structure of wealth and power. while at the

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same time falling in love with the music of rebellion.

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The irony is just delicious. You have the future

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CEO of a major touring corporation literally

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training for that job while secretly building

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the foundation of the world's greatest anti -corporate

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band. He had the foresight of a banker and the

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theatrical instincts of a bluesman. And that

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foundation started simply. They were the blues

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boys in the mid -50s, with Dick Taylor playing

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the stuff they loved. Muddy Waters, Howlin' Wolf,

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Chuck Berry, a deep immersion in authentic American

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music. Their entry into the professional circuit

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was through Alexis Corner's Blues, incorporated

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at the legendary Ealing Club. Initially, they

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played for basically no money, often borrowing

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Corner's equipment. The hustle was real. Their

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first recorded gig as a unit was July 12, 1962,

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at the Marquee Club. The name was already chosen,

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pulled from a Muddy Waters song, The Rolling

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Stones. And that initial lineup, Jagger, Richards,

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Brian Jones, Ian Stewart on piano, Dick Taylor

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on bass, was just this... fluid group of young

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guys captivated by American blues, just scraping

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by, foreshadowing none of the global empire that

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would follow. Okay, so once the basic structure

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of the band was in place, the strategic move

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that differentiated them from everyone else came

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pretty quickly. Abandoning covers. Exactly. Abandoning

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covers and establishing the Jagger -Richard songwriting

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partnership. This was where the brand was truly

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forged. And that shift was largely pushed by

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their manager at the time, Andrew Logg Oldham.

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was the one who saw the Beatles' success, driven

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by Lennon and McCartney's originals, and recognized

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that for real longevity and wealth, the LSE goal,

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if you will, they needed intellectual property.

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You can't just keep playing Willie Dixon and

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Chuck Berry covers. Right. Though that partnership

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took some time to develop. One of their earliest

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compositions was As Tears Go By, but they actually

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wrote it for Marianne Faithfull. It was almost

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like a practice run. A practice run, yeah. But...

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The real seismic events started with their own

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material, like the last time, which was based

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on a staplesinger spiritual. And then, of course,

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I can't... get no satisfaction. That song, more

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than any other, just immediately established

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the Rolling Stones' image as defiant troublemakers.

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And that intentional contrast was brilliant marketing.

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The sources highlight it. They were positioned

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in stark contrast to the Beatles' image as lovable

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mop tops. The Beatles were safe for your parents.

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The Stones were dangerous. It was so calculated.

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Jagger initially claimed he was just being me,

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not trying to be rebellious. But that very claim,

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combined with the raw sound, the provocative

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lyrics, it was an aggressive act of countercultural

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rebellion. And the conservative social structure,

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well, it responded in kind. By 1967, the band

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faced intense scrutiny, culminating in the notorious

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drug scandals. The spark was a News of the World

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feature, pop stars and drugs, facts that will

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shock you. And here's a deeply ironic detail.

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The article's based on a reporter who misidentified

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the drug user. He thought he saw Jagger when

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it turned out to be Brian Jones. And Jagger,

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the future legal architect of the band, actually

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filed a libel writ against the paper. But the

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authorities seized the opportunity anyway. Oh,

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absolutely. Despite the libel writ, the police

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hounded them, leading to unusually harsh sentences

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that shocked even the British establishment.

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This was about making an example of them. Jagger

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was sentenced to three months for four over -the

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-counter pep pills he bought legally in Italy.

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Three months for that. And Richards. One year

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for allowing cannabis to be smoked on his property.

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That is just... Astronomically, it was so excessive

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and it showed the cultural war being waged against

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them. But the backlash was swift and powerful.

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Even the traditionally conservative editor of

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The Times, William Rees -Mogg, a very powerful

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figure, openly criticized the sentences. In that

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famous editorial, who breaks a butterfly upon

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a wheel? Exactly. That was a watershed moment.

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The public pressure became intense. Richard's

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sentence was overturned. Jaggers was amended

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to a conditional discharge, though he did spend

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one night in Brixton prison. Yeah. And that whole

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episode just solidified their image as martyrs

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for the counterculture. It fused their legal

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troubles directly into their artistic identity.

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It turned them from rock stars into political

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symbols. But as the 60s closed, that symbol became

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stained with real tragedy and violence. We have

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to talk about Brian Jones. Yeah. By the time

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of the Beggar's Banquet album, Brian Jones, one

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of the founders, was contributing only sporadically.

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The weight of the lifestyle was just crushing

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him. Jagger noted bluntly that Jones was not

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psychologically suited to this way of life. The

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discipline and financial acumen required to survive

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the Stones. That was completely foreign to Jones's

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erratic nature. He left the band in June 1969,

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and less than a month later, he tragically drowned

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at his home. Jagger's feelings on this, which

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he expressed years later, are incredibly complex.

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A lot of guilt. A deep sense of guilt, but also

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distance. He admitted behaving childishly, picked

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on him, but also said that Jones made himself

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a target. He also confessed to a profound ignorance

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about drug addiction back then, LSD and cocaine,

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which made him unable to handle Jones's behavior.

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And this tragedy immediately led to this massive

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public moment of grieving. The Hyde Park concert,

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two days after Jones's death, for 250 ,000 people.

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They dedicated it to him. Jagger, wearing a white

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dress red from Shelley's Adonais, released thousands

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of butterflies. It was a huge stage theatrical

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moment of mourning. A very controlled PR event

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around a very messy tragedy. And that brief moment

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of mournful beauty was swiftly eclipsed by the

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catastrophe that definitively ended the decade.

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The Altamont Free Concert. The dark mirror image

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of Woodstock. Exactly. The fatal stabbing of

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Meredith Hunter by a Hell's Angel near the stage

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became, as the source states, symbolic for the

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corruption of 1960s hippie idealism. It was absolute

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chaos. Jagger later said he was scared shitless

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on stage. He was. Altamont closed the 60s with

00:11:25.039 --> 00:11:27.259
a literal bang, cementing the Stones' reputation

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as the darker, more dangerous alternative, and

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forcing Jagger to realize that rebellion had

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real -world costs and it needed stricter management.

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So if the 60s were about... building the anti

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-establishment image and enduring the fallout,

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the 70s were about survival and, critically,

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financial shrewdness. Which takes us directly

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back to the LSE training. This is the moment

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the student becomes the CEO. This is where the

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student of finance truly takes over. In early

00:11:50.419 --> 00:11:53.899
71, Jagger and the Stones left the UK. They moved

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to southern France as tax exiles. And the reason?

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Avoiding Harold Wilson's labor government's punitive

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93 % super tax on top earners. And you have to

00:12:03.889 --> 00:12:06.470
understand, this wasn't just high taxation. This

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was practically confiscatory. So this wasn't

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some bohemian jaunt. This was a cold, hard, financially

00:12:12.590 --> 00:12:15.169
calculated business decision to protect their

00:12:15.169 --> 00:12:17.789
future earnings. Oh, completely. The records

00:12:17.789 --> 00:12:20.590
show Jagger moved into his chateau near B .O.

00:12:20.649 --> 00:12:24.789
in April 1971, just days before the new tax year

00:12:24.789 --> 00:12:27.549
began. Timing tells you everything. And at the

00:12:27.549 --> 00:12:29.730
same time, the band's structure shifted. They

00:12:29.730 --> 00:12:32.570
split with their manager, Alan Klein. An acrimonious

00:12:32.570 --> 00:12:35.230
split. They felt he'd poorly managed their finances,

00:12:35.330 --> 00:12:38.289
their IP. So Jagger stepped into that void. He

00:12:38.289 --> 00:12:40.230
assumed control of the band's entire business

00:12:40.230 --> 00:12:43.169
affairs in 1971 and has managed the group ever

00:12:43.169 --> 00:12:45.210
since. This is the moment the rock god becomes

00:12:45.210 --> 00:12:48.110
a CEO. Right. And he establishes a framework

00:12:48.110 --> 00:12:50.230
that protects their revenue streams for decades.

00:12:50.690 --> 00:12:53.889
He brings in a key business advisor, Prince Rupert

00:12:53.889 --> 00:12:56.429
Lowenstein, to ensure the financial operations

00:12:56.429 --> 00:12:59.210
remained professional and separate from the artistic

00:12:59.210 --> 00:13:01.769
chaos. And that transition of power created.

00:13:02.570 --> 00:13:05.070
Well, immediate and predictable tension with

00:13:05.070 --> 00:13:08.450
Keith Richards. Of course. While Jagger was structuring

00:13:08.450 --> 00:13:10.769
the business for long -term survival, Richards

00:13:10.769 --> 00:13:13.669
was descending into heroin addiction. For Richards,

00:13:13.909 --> 00:13:16.730
Jagger's control looked like megalomania. But

00:13:16.730 --> 00:13:18.970
for Jagger, it was simply securing their future,

00:13:19.149 --> 00:13:21.250
ensuring they could keep touring and recording

00:13:21.250 --> 00:13:23.950
on their own terms. It was a necessary schism.

00:13:24.350 --> 00:13:26.450
Jagger's financial prudence saved the band's

00:13:26.450 --> 00:13:29.210
viability, but it created an artistic and personal

00:13:29.210 --> 00:13:31.549
gulf with Richards that would just widen over

00:13:31.549 --> 00:13:33.570
the next decade. And alongside the financial

00:13:33.570 --> 00:13:36.570
shift came an aesthetic one. The 70s saw Jagger

00:13:36.570 --> 00:13:39.750
fully embrace the glam rock aesthetic. A decisive

00:13:39.750 --> 00:13:42.250
move away from the ragged, hippie look. For their

00:13:42.250 --> 00:13:45.990
huge 1972 American tour, The Exile Tour, he adopted

00:13:45.990 --> 00:13:49.029
bold, glam rock clothing, jumpsuits, glitter

00:13:49.029 --> 00:13:51.559
makeup. Transforming his stage persona again

00:13:51.559 --> 00:13:54.159
into something theatrical, sexual, and utterly

00:13:54.159 --> 00:13:57.840
polished. Pure theatrical genius. and strategic

00:13:57.840 --> 00:14:01.360
image diversification. That famous jumpsuit from

00:14:01.360 --> 00:14:03.620
the 72 tour is in the Rock and Roll Hall of Fame

00:14:03.620 --> 00:14:06.600
now. And defining albums just kept flowing, despite

00:14:06.600 --> 00:14:09.019
the internal chaos. Think of the masterpiece

00:14:09.019 --> 00:14:11.740
Exile on Main Street, recorded during the tax

00:14:11.740 --> 00:14:15.019
exile. Music critic Russell Hall even singled

00:14:15.019 --> 00:14:18.100
out Jagger's vocal on Let It Loose as his single

00:14:18.100 --> 00:14:21.179
best vocal achievement. Which suggests that even

00:14:21.179 --> 00:14:23.720
with all the administrative chaos, his artistic

00:14:23.720 --> 00:14:26.980
power was peaking, evolving into a more emotional,

00:14:27.139 --> 00:14:29.340
soulful space. It's also interesting to look

00:14:29.340 --> 00:14:31.919
at his side ventures then. He released Jamming

00:14:31.919 --> 00:14:34.840
with Edward in 72. Yeah, that wasn't a serious

00:14:34.840 --> 00:14:37.460
artistic statement. It was just loose, impromptu

00:14:37.460 --> 00:14:40.240
blues jams with Charlie Watts, Bill Wyman, Nikki

00:14:40.240 --> 00:14:43.139
Hopkins, Rye Cooter. They recorded it while they

00:14:43.139 --> 00:14:45.200
were waiting for Richards to show up to the studio.

00:14:45.460 --> 00:14:47.139
That tells you a lot about the internal operations,

00:14:47.399 --> 00:14:49.720
doesn't it? It does. Then the band faced more

00:14:49.720 --> 00:14:52.820
turmoil in 74 when Mick Taylor unexpectedly left.

00:14:52.980 --> 00:14:55.539
Which triggered this frantic, almost chaotic

00:14:55.539 --> 00:14:57.799
search for a new guitarist. The recording sessions

00:14:57.799 --> 00:15:00.460
for Black and Blue in 76 basically became an

00:15:00.460 --> 00:15:03.279
informal audition period. The outcome was Ronnie

00:15:03.279 --> 00:15:06.750
Wood joining in 75. And Wood quickly proved valuable

00:15:06.750 --> 00:15:09.769
not just as a musician, but as an essential mediator

00:15:09.769 --> 00:15:12.110
between the feuding Jagger and Richards. He was

00:15:12.110 --> 00:15:13.990
a piece of necessary corporate infrastructure,

00:15:14.389 --> 00:15:16.909
bridging the gap between the CEO and the chief

00:15:16.909 --> 00:15:19.529
creative officer. And with Wood on board, the

00:15:19.529 --> 00:15:23.559
band kept evolving. Their 78 album... Some girls

00:15:23.559 --> 00:15:26.179
saw them famously venture into disco and punk

00:15:26.179 --> 00:15:29.080
genres that were absolutely contemporary at the

00:15:29.080 --> 00:15:31.440
time. And that direction was primarily led by

00:15:31.440 --> 00:15:33.519
Jagger, showing his willingness to constantly

00:15:33.519 --> 00:15:36.740
reinvent the brand, chase new sounds. Even if

00:15:36.740 --> 00:15:38.899
it clashed with their blues roots, it kept them

00:15:38.899 --> 00:15:41.639
relevant. OK, so if the 70s stabilized the Stones

00:15:41.639 --> 00:15:45.799
as a financial entity, the 80s, the 80s nearly

00:15:45.799 --> 00:15:47.879
tore them apart. Artistically and personally,

00:15:48.080 --> 00:15:50.679
we enter the period famously dubbed World War

00:15:50.679 --> 00:15:52.820
III. Where the relationship between the two main

00:15:52.820 --> 00:15:54.960
partners just completely fractured. And this

00:15:54.960 --> 00:15:57.220
rift had been developing for a decade. It was

00:15:57.220 --> 00:15:59.320
noted as early as the emotional rescue sessions

00:15:59.320 --> 00:16:02.279
in 1980. Richards desperately wanted to tour

00:16:02.279 --> 00:16:04.340
to promote the album. He believed their power

00:16:04.340 --> 00:16:07.299
was on the road. Right. But Jagger, who was more

00:16:07.299 --> 00:16:09.820
focused on his own identity, pursuing a different

00:16:09.820 --> 00:16:13.139
sound. He just declined. And that was the opening

00:16:13.139 --> 00:16:15.720
salvo. And according to the sources, his motivation

00:16:15.720 --> 00:16:19.399
wasn't just spite. It was a sincere desire to

00:16:19.399 --> 00:16:22.559
establish an artistic identity for himself apart

00:16:22.559 --> 00:16:24.899
from the Rolling Stones. He didn't want the band

00:16:24.899 --> 00:16:27.159
to be the only thing defining his global image

00:16:27.159 --> 00:16:30.039
anymore. He wanted his own narrative. So he launched

00:16:30.039 --> 00:16:33.620
his solo career. She's the boss in 1985. And

00:16:33.620 --> 00:16:36.139
the choice of producers was telling. Contemporary

00:16:36.139 --> 00:16:39.100
giants. Nile Rodgers and Bill Laswell. Not old

00:16:39.100 --> 00:16:41.120
blues cronies. He was collaborating with the

00:16:41.120 --> 00:16:44.080
architects of modern pop and funk with musicians

00:16:44.080 --> 00:16:47.080
like Jeff Beck, Herbie Hancock, Pete Townshend.

00:16:47.360 --> 00:16:49.320
And it was a commercially strong debut. Just

00:16:49.320 --> 00:16:52.159
Another Night was a top 10 hit, which confirmed

00:16:52.159 --> 00:16:54.679
he could succeed outside the mothership. And

00:16:54.679 --> 00:16:57.980
he capitalized on that individual fame spectacularly

00:16:57.980 --> 00:17:00.539
at Live Aid in 85, performing without the Stones.

00:17:00.740 --> 00:17:02.639
Which led to those high profile collaborations,

00:17:03.120 --> 00:17:05.400
the duet with Tina Turner. Where he famously

00:17:05.400 --> 00:17:08.660
tore away her skirt on stage. And even more significant,

00:17:08.880 --> 00:17:11.819
the transatlantic duet of Dancing in the Street

00:17:11.819 --> 00:17:14.869
with David Bowie. The video was shown simultaneously

00:17:14.869 --> 00:17:18.349
at Wembley and JFK stadiums. The single went

00:17:18.349 --> 00:17:21.430
to number one in the UK. This was Jagger operating

00:17:21.430 --> 00:17:24.190
as a massive, independent, global entertainment

00:17:24.190 --> 00:17:27.430
force, proving his viability as a solo brand.

00:17:27.750 --> 00:17:29.950
And that independence is exactly what fueled

00:17:29.950 --> 00:17:32.710
World War III with Richards. Let's look at Richards'

00:17:32.829 --> 00:17:35.849
side. He had managed to end his heroin use and

00:17:35.849 --> 00:17:38.369
he became more present, more authoritative in

00:17:38.369 --> 00:17:40.609
the band's decisions. And the sources suggest

00:17:40.609 --> 00:17:43.690
Jagger resented that. He was not accustomed to

00:17:43.690 --> 00:17:45.890
Richard's presence and felt his authority over

00:17:45.890 --> 00:17:47.670
the business, the business he had rebuilt, was

00:17:47.670 --> 00:17:49.849
being diminished. So when the Stones released

00:17:49.849 --> 00:17:53.150
Dirty Work in 86, Jagger's response was decisive.

00:17:53.390 --> 00:17:56.329
He flat out refused to tour. A decision that

00:17:56.329 --> 00:17:59.059
was almost catastrophic for the brand. Touring

00:17:59.059 --> 00:18:01.920
is the lifeblood of the Stones ecosystem. Shutting

00:18:01.920 --> 00:18:03.859
that down meant shutting down the whole financial

00:18:03.859 --> 00:18:06.539
engine. And Jagger defended it, saying he felt

00:18:06.539 --> 00:18:08.779
he ought to be allowed to have one's artistic

00:18:08.779 --> 00:18:10.960
side apart from just being in the Rolling Stones.

00:18:11.420 --> 00:18:14.519
It was a primal clash of egos. The stability

00:18:14.519 --> 00:18:17.400
of the billion -dollar band versus one individual's

00:18:17.400 --> 00:18:20.700
artistic freedom. And the market responded. His

00:18:20.700 --> 00:18:23.819
next solo album, Primitive Cool, didn't match

00:18:23.819 --> 00:18:26.569
the debut's sales. And Richards quickly followed

00:18:26.569 --> 00:18:29.809
with his own successful solo debut, Talk is Cheap.

00:18:29.869 --> 00:18:32.250
And this period just cemented the feeling that

00:18:32.250 --> 00:18:34.950
the Rolling Stones were not just resting, they

00:18:34.950 --> 00:18:38.009
were over. So how did they bridge that massive

00:18:38.009 --> 00:18:40.990
gulf? It took personal sacrifice and external

00:18:40.990 --> 00:18:44.190
validation. They reunited in Barbados in 88,

00:18:44.490 --> 00:18:47.309
and Richards recounts his sacrifice of taking

00:18:47.309 --> 00:18:50.930
Jagger to discos, a scene he loathed. just to

00:18:50.930 --> 00:18:53.509
humor him the pirate of rock and roll forcing

00:18:53.509 --> 00:18:55.789
himself into a dance club just to placate the

00:18:55.789 --> 00:18:57.890
rock ceo yeah the stakes must have been high

00:18:57.890 --> 00:19:00.529
at the same time ron wood observed that the modest

00:19:00.529 --> 00:19:03.269
sales of primitive cool had surprised jagger

00:19:03.269 --> 00:19:05.849
jagger the ultimate businessman realized that

00:19:05.849 --> 00:19:08.049
while he was a successful solo act the strength

00:19:08.049 --> 00:19:10.430
of the band brand was exponentially greater than

00:19:10.430 --> 00:19:12.970
his own and that realization coupled with richard's

00:19:12.970 --> 00:19:14.970
willingness to compromise provided the bridge

00:19:15.400 --> 00:19:17.599
The reconciliation resulted in dozens of new

00:19:17.599 --> 00:19:21.059
songs, culminating in the 1989 album Steel Wheels,

00:19:21.299 --> 00:19:25.200
and crucially, the massive 1989 -1990 world tour,

00:19:25.380 --> 00:19:28.299
which proved the brand was not just alive, but

00:19:28.299 --> 00:19:31.099
more lucrative than ever. So having survived

00:19:31.099 --> 00:19:34.019
World War III, The Stones entered the 90s as

00:19:34.019 --> 00:19:36.440
the undisputed champions of sustained touring

00:19:36.440 --> 00:19:39.220
dominance. A financial machine engineered largely

00:19:39.220 --> 00:19:42.140
by Jagger's business foresight, the LSE training

00:19:42.140 --> 00:19:44.960
was fully manifesting. The numbers are just staggering.

00:19:45.180 --> 00:19:48.019
The Voodoo Lounge Tour. in the mid -90s grossed

00:19:48.019 --> 00:19:51.859
$320 million, a record at the time. Then, a Bigger

00:19:51.859 --> 00:19:56.000
Bang tour in 2007 grossed $437 million, earning

00:19:56.000 --> 00:19:58.220
them a Guinness World Record for the most lucrative

00:19:58.220 --> 00:20:00.400
music tour ever. If you look at the cumulative

00:20:00.400 --> 00:20:02.900
scale, the efficiency is clear. Between 1989

00:20:02.900 --> 00:20:05.400
and 2001 alone, the Stones generated over $1

00:20:05.400 --> 00:20:08.299
.5 billion in gross revenue. That's more than

00:20:08.299 --> 00:20:10.819
U2, Springsteen, and Michael Jackson during that

00:20:10.819 --> 00:20:12.960
same period. It confirms that the man who started

00:20:12.960 --> 00:20:15.500
finance was now operating a meticulously managed

00:20:15.500 --> 00:20:18.519
global financial entity that fundamentally changed

00:20:18.519 --> 00:20:21.420
how Stadium Rock operates. And he was simultaneously

00:20:21.420 --> 00:20:24.599
maintaining his own artistic vitality. He continued

00:20:24.599 --> 00:20:28.299
his solo work. Wandering Spirit in 93 was successful,

00:20:28.539 --> 00:20:30.819
featuring collaborations with contemporary artists

00:20:30.819 --> 00:20:33.319
like Lenny Kravitz and Flea. Always assimilating

00:20:33.319 --> 00:20:36.329
new sounds, staying current. Right. And he kept

00:20:36.329 --> 00:20:39.390
up high -profile collaborations. After 9 -11,

00:20:39.509 --> 00:20:41.369
he joined Richards for the concert for New York

00:20:41.369 --> 00:20:44.450
City. Then in 2004, he co -wrote and performed

00:20:44.450 --> 00:20:47.029
the Golden Globe -winning single Old Habits Die

00:20:47.029 --> 00:20:50.569
Hard for the film Alfie. And that desire to constantly

00:20:50.569 --> 00:20:53.950
fuse styles led to the formation of Super Heavy

00:20:53.950 --> 00:20:57.279
in 2011. A true supergroup. Dave Stewart, Joss

00:20:57.279 --> 00:20:59.940
Stone, Damian Marley, A .R. Rahman. The whole

00:20:59.940 --> 00:21:02.519
idea was to fuse different musical styles, rock,

00:21:02.720 --> 00:21:05.960
reggae, soul, Bollywood sounds. They reportedly

00:21:05.960 --> 00:21:09.319
recorded 29 songs in just 10 days. Just incredible

00:21:09.319 --> 00:21:11.599
creative energy. He also maintained his status

00:21:11.599 --> 00:21:13.460
as a cultural figurehead at the highest levels.

00:21:13.619 --> 00:21:16.099
In 2012, he performed blues at the White House

00:21:16.099 --> 00:21:18.299
for President Obama. Which perfectly encapsulates

00:21:18.299 --> 00:21:20.880
his shift from counterculture symbol to cultural

00:21:20.880 --> 00:21:23.019
statesman. And the anecdote from that event is

00:21:23.019 --> 00:21:26.140
fantastic. Oh, yeah. When Jagger performed Sweet

00:21:26.140 --> 00:21:28.619
Home Chicago and held the mic out to the president,

00:21:28.779 --> 00:21:31.200
Obama didn't hesitate. He just sang the line,

00:21:31.299 --> 00:21:33.660
come on, baby, don't you want to go? A moment

00:21:33.660 --> 00:21:35.779
that shows his universal cross -generational

00:21:35.779 --> 00:21:39.019
reach. He also continued to engage with his own

00:21:39.019 --> 00:21:42.500
history, headlining Glastonbury in 2013, playing

00:21:42.500 --> 00:21:45.019
Hyde Park for the first time since the 69 tribute

00:21:45.019 --> 00:21:47.460
to Brian Jones. But despite all the establishment

00:21:47.460 --> 00:21:49.859
recognition, he remained highly engaged with

00:21:49.859 --> 00:21:52.539
current politics. The post -Brexit single. Yes.

00:21:52.599 --> 00:21:55.809
In 2017, he released Gotta Get a Grip. England

00:21:55.809 --> 00:22:00.049
lost as a direct response to the anxiety, unknowability

00:22:00.049 --> 00:22:03.109
of the changing political situation. He never

00:22:03.109 --> 00:22:06.150
fully shed that politicized image from the 60s.

00:22:06.150 --> 00:22:08.589
Which brings us to the challenges of aging. Despite

00:22:08.589 --> 00:22:11.210
his famously healthy lifestyle, running, kickboxing,

00:22:11.329 --> 00:22:14.329
ballet, yoga, he faced a major health scare in

00:22:14.329 --> 00:22:16.829
2019. The heart procedure. He had to postpone

00:22:16.829 --> 00:22:19.529
the tour for a transcatheter aortic valve replacement,

00:22:19.849 --> 00:22:23.180
a TAVR. And the fact that he needed it. Speaks

00:22:23.180 --> 00:22:24.980
to the challenges of age, but the speed of his

00:22:24.980 --> 00:22:27.220
recovery. That speaks to the incredible physical

00:22:27.220 --> 00:22:29.920
discipline from his PE teacher father. It was

00:22:29.920 --> 00:22:32.160
successful, and he resumed the tour after just

00:22:32.160 --> 00:22:34.539
a six -week delay. It's almost unbelievable.

00:22:34.960 --> 00:22:37.880
It's pure athleticism. The sources estimate he

00:22:37.880 --> 00:22:40.660
covers between 5 and 12 miles on stage per show.

00:22:40.920 --> 00:22:43.619
That's a 10K run while singing. And the band

00:22:43.619 --> 00:22:47.039
kept breaking records. The 2020 reissue of Goat's

00:22:47.039 --> 00:22:49.579
Head Soup topped the UK charts, making them the

00:22:49.579 --> 00:22:52.000
first band to hit number one across six different

00:22:52.000 --> 00:22:54.799
decades. Then, in response to COVID, they released

00:22:54.799 --> 00:22:57.240
Living in a Ghost Town. Their first original

00:22:57.240 --> 00:23:00.000
music since 2012. It reached number one on the

00:23:00.000 --> 00:23:02.140
German singles chart, their first time in 52

00:23:02.140 --> 00:23:04.799
years, making them the oldest artist ever to

00:23:04.799 --> 00:23:07.980
do so. Astonishing ability to maintain contemporary

00:23:07.980 --> 00:23:10.480
relevance. But tragically, the era of the core

00:23:10.480 --> 00:23:13.099
lineup ended in 2021 with the loss of Charlie

00:23:13.099 --> 00:23:15.619
Watts. And the question was, could they survive

00:23:15.619 --> 00:23:18.430
it? They opted to carry on because, as Jagger

00:23:18.430 --> 00:23:21.329
said, it was what Charlie wanted us to do. During

00:23:21.329 --> 00:23:23.930
the first post -Watt show, Jagger dedicated it

00:23:23.930 --> 00:23:26.730
to him, recalling that Watts held the band together,

00:23:27.009 --> 00:23:29.869
a deeply personal loss that required the CEO

00:23:29.869 --> 00:23:32.509
to manage an intensely emotional crisis for the

00:23:32.509 --> 00:23:35.789
organization. So beyond the stage and the balance

00:23:35.789 --> 00:23:38.509
sheets, Jagger's personal life has been a relentless

00:23:38.509 --> 00:23:41.049
public presence, and we have to address it not

00:23:41.049 --> 00:23:43.589
as gossip, but as a crucial engine that fueled

00:23:43.589 --> 00:23:46.619
the band's imagery and often... the music itself.

00:23:46.839 --> 00:23:49.759
The sheer volume of it tells a story. Eight children

00:23:49.759 --> 00:23:52.839
with five women, seven grandchildren, and as

00:23:52.839 --> 00:23:56.220
of 2024, three great -grandchildren. He's running

00:23:56.220 --> 00:23:58.730
his own dynasty. If we trace a few key relationships,

00:23:59.150 --> 00:24:01.349
his time with Marianne Faithfull was incredibly

00:24:01.349 --> 00:24:04.430
influential. She was the quintessential counterculture

00:24:04.430 --> 00:24:07.670
muse of the late 60s. They co -wrote Sister Morphine.

00:24:07.829 --> 00:24:09.829
Then there was Marsha Hunt, mother of his first

00:24:09.829 --> 00:24:11.789
child, Karis, and rumored to be the inspiration

00:24:11.789 --> 00:24:14.509
for Brown Sugar. His official marriage was to

00:24:14.509 --> 00:24:17.890
Bianca Perez Mora Macias from 71 to 78. Bianca

00:24:17.890 --> 00:24:20.369
was a style icon, the jet -set muse for the early

00:24:20.369 --> 00:24:22.990
70s Stones. His longest partnership was with

00:24:22.990 --> 00:24:26.799
Jerry Hall from 77 to 99. They had an unofficial

00:24:26.799 --> 00:24:29.759
ceremony in Bali, but it was later declared invalid

00:24:29.759 --> 00:24:32.539
after she discovered his affair with Luciana

00:24:32.539 --> 00:24:34.700
Jimenez. And of course, the affair with Carla

00:24:34.700 --> 00:24:36.680
Bruni, who later became the first lady of France.

00:24:36.900 --> 00:24:39.420
This pattern of high profile partners consistently

00:24:39.420 --> 00:24:42.160
kept his image in the public eye, leveraging

00:24:42.160 --> 00:24:45.039
personal intrigue into cultural capital. More

00:24:45.039 --> 00:24:48.000
recently, he was with designer Elren Scott until

00:24:48.000 --> 00:24:51.539
her tragic suicide in 2014. She left her entire

00:24:51.539 --> 00:24:54.900
estate to him, and he in turn established a scholarship

00:24:54.900 --> 00:24:57.559
in her honor. And then most recently, he welcomed

00:24:57.559 --> 00:24:59.859
his eighth child, Devereux, with Melanie Hamrick

00:24:59.859 --> 00:25:03.619
in 2016, a father again at 73. And this brings

00:25:03.619 --> 00:25:05.279
us back to his professional diversification.

00:25:05.900 --> 00:25:08.180
His film career. The early roles in performance

00:25:08.180 --> 00:25:10.180
in Ned Kelly often blurred the line between the

00:25:10.180 --> 00:25:12.259
rock star and the character. What's fascinating

00:25:12.259 --> 00:25:14.579
are the rules he almost took. He auditioned for

00:25:14.579 --> 00:25:17.279
Dr. Frank N. Furter in Rocky Horror and was approached

00:25:17.279 --> 00:25:19.960
for Jodorowsky's Dune. He had to leave Werner

00:25:19.960 --> 00:25:22.400
Herzog's Fitzcarraldo because of Stone's touring

00:25:22.400 --> 00:25:26.119
conflicts. And that last detail is key. It shows

00:25:26.119 --> 00:25:28.559
the Stone's business always took ultimate priority.

00:25:28.839 --> 00:25:32.400
The CEO protects the core asset. And that business

00:25:32.400 --> 00:25:34.900
focus extended into production. He co -founded

00:25:34.900 --> 00:25:49.980
Jag - He even extended his influence into TV.

00:25:50.240 --> 00:25:53.140
He co -created and executive produced the HBO

00:25:53.140 --> 00:25:56.380
drama Vinyl alongside Martin Scorsese. He became

00:25:56.380 --> 00:25:58.839
the custodian and narrator of the very mythology

00:25:58.839 --> 00:26:01.180
he lived. All these threads, the business, the

00:26:01.180 --> 00:26:03.539
sexuality, the performance, contribute to his

00:26:03.539 --> 00:26:06.410
massive endurance. legacy. Philip Norman described

00:26:06.410 --> 00:26:09.109
him as having a disturbingly physical power,

00:26:09.269 --> 00:26:12.089
comparing his early style to a male ballet dancer

00:26:12.089 --> 00:26:14.450
with conflicting sexuality. And we shouldn't

00:26:14.450 --> 00:26:16.410
overlook his vocal impact. Stephen Van Zandt

00:26:16.410 --> 00:26:18.250
noted that the acceptance of Jagger's voice on

00:26:18.250 --> 00:26:20.970
pop radio was a turning point because his bluesy

00:26:20.970 --> 00:26:23.109
delivery broke the door open for others like

00:26:23.109 --> 00:26:25.589
Eric Burden and Van Morrison. And that physical

00:26:25.589 --> 00:26:28.730
vitality is legendary. He's now a poster boy

00:26:28.730 --> 00:26:31.769
for healthy living. It's no wonder he was knighted

00:26:31.769 --> 00:26:34.589
in 2003, though he said the honor was less significant

00:26:34.589 --> 00:26:36.349
to him than the pride it brought his father,

00:26:36.529 --> 00:26:39.410
a final nod to his Dartford roots. But maybe

00:26:39.410 --> 00:26:41.869
the most unexpected testament to his impact is

00:26:41.869 --> 00:26:44.369
outside of music entirely. There are multiple

00:26:44.369 --> 00:26:47.670
fossil species named after him. Jagger Marix

00:26:47.670 --> 00:26:50.650
Naida, a 19 -million -year -old long -legged

00:26:50.650 --> 00:26:53.750
pig whose lips scientists thought resembled his.

00:26:54.009 --> 00:26:56.589
And Petroperla Mick Jaggery, a stonefly placed

00:26:56.589 --> 00:26:59.029
in a new family called Petroperlidae, or simply

00:26:59.029 --> 00:27:01.809
rolling stoneflies. His influence extends into

00:27:01.809 --> 00:27:04.069
the paleontological record. You know, for a man

00:27:04.069 --> 00:27:06.329
who defined rebellious youth and longevity, the

00:27:06.329 --> 00:27:08.569
greatest irony is the one he imposed on himself,

00:27:08.789 --> 00:27:11.630
that 1975 quote, I'd rather be dead than sing

00:27:11.630 --> 00:27:14.390
Satisfaction when I'm 45. And here he is, well

00:27:14.390 --> 00:27:23.980
into his 70s, still performing it to What an

00:27:23.980 --> 00:27:27.000
incredible journey. The middle class LSE student

00:27:27.000 --> 00:27:29.599
who became the king of Dionysian swagger, defining

00:27:29.599 --> 00:27:31.759
the anti -establishment while simultaneously

00:27:31.759 --> 00:27:34.539
using his sharp business instincts to ensure

00:27:34.539 --> 00:27:36.940
his own wealth and longevity. And that tension

00:27:36.940 --> 00:27:40.359
between the wild persona and the astute. cautious

00:27:40.359 --> 00:27:43.940
CEO, it isn't a contradiction. No, it's the single

00:27:43.940 --> 00:27:46.480
defining brilliant feature of his entire career.

00:27:46.740 --> 00:27:49.299
And if we connect this to the bigger picture,

00:27:49.519 --> 00:27:52.400
his greatest talent, aside from performing, might

00:27:52.400 --> 00:27:55.440
truly be his ability to surround himself with

00:27:55.440 --> 00:27:58.660
a group of very able executives. By taking control

00:27:58.660 --> 00:28:01.440
in 71, he fundamentally changed how a rock band

00:28:01.440 --> 00:28:03.920
operated. He turned the Stones into a vertically

00:28:03.920 --> 00:28:06.609
integrated multinational corporation. He's a

00:28:06.609 --> 00:28:09.150
pioneer of the modern music industry, a model

00:28:09.150 --> 00:28:11.829
copied by every billion dollar touring act that

00:28:11.829 --> 00:28:13.549
followed. So what does this all mean for the

00:28:13.549 --> 00:28:16.150
legacy? It means that behind the lips and the

00:28:16.150 --> 00:28:19.190
glitter, there is a meticulous calculating genius.

00:28:19.609 --> 00:28:22.630
And our sources point to one final provocative

00:28:22.630 --> 00:28:26.150
mystery that encapsulates this duality. The rebels

00:28:26.150 --> 00:28:29.500
refusal to fully reveal the CEO. Exactly. The

00:28:29.500 --> 00:28:31.740
source notes that Jagger, despite refusing to

00:28:31.740 --> 00:28:34.380
write an autobiography, was once persuaded to

00:28:34.380 --> 00:28:37.160
prepare a manuscript in the early 80s. He completed

00:28:37.160 --> 00:28:40.500
a massive 75 ,000 -word manuscript. But then,

00:28:40.660 --> 00:28:43.160
in a moment of extreme control, he withdrew his

00:28:43.160 --> 00:28:45.559
support and it remains unpublished, locked away.

00:28:45.819 --> 00:28:48.440
So considering his early ambitions, his unique

00:28:48.440 --> 00:28:50.759
position as the rebellious frontman who was also

00:28:50.759 --> 00:28:54.240
the CFO of this massive machine, we have to ponder.

00:28:54.829 --> 00:28:57.309
What untold stories, what essential business

00:28:57.309 --> 00:29:00.170
insights, and what final true definitions of

00:29:00.170 --> 00:29:02.769
its complicated identity are locked away in those

00:29:02.769 --> 00:29:05.390
75 ,000 words. That unreleased manuscript might

00:29:05.390 --> 00:29:07.190
be the final piece of the puzzle. And until it

00:29:07.190 --> 00:29:09.190
sees the light of day, the true depth of Sir

00:29:09.190 --> 00:29:11.730
Mick Jagger's mastery remains tantalizingly out

00:29:11.730 --> 00:29:12.029
of reach.
