WEBVTT

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Welcome back to the Deep Dive. Today, we're doing

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something a little different. We're not chasing

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the latest viral flash in the pan, you know,

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or breaking down how the biggest stadium acts

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run their empires. No, today it's really about

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the long haul, the architecture, if you will,

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of just sticking around, making a life in music.

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Exactly. We're diving deep into how a band survives.

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how they play the long game in rock and roll.

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Specifically, we're looking at the incredible

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persistence of the figs. Yeah, it's a fascinating

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case study, really. It touches on like... professional

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flexibility, knowing who to work with, and maybe

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most importantly, knowing when to just take control

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yourself. So our mission today, especially for

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you, the learner, is to figure out how this American

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rock band started way back in 87. 1987. Right.

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How they don't just, you know, exist for almost

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40 years, but actually stay creative, stay relevant

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without necessarily being on pop radio every

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single day outside that constant mainstream glare.

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It's really something. And we've got, well. A

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mountain of source material here. Discographies,

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timelines. There's a sheer amount of stuff they've

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put out. It's kind of staggering when you lay

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it all out. It really is. We're talking the figs

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from Saratoga Springs, New York. Active, like

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you said, since 1987. That's 37 years as of right

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now. Think about that timeline. It stretches

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from, what, the Reagan years, end of the Cold

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War, all the way through grunge, the internet

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boom, Napster, streaming. right up to now and

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the output just doesn't stop we're looking at

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13 studio albums officially but then they're

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all the eps the singles the collaborations It's

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a huge body of work. And their sound. It sits

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in that really cool intersection. You know, it's

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got that raw garage rock thing happening. But

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also these really smart, kind of sophisticated

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pop hooks. Definitely. Garage rock meets pop

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rock is a good way to put it. Okay, first fun

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fact. A little nugget to start us off. They weren't

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always the Figs. Ah, right. The original name.

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They started out as the Sonic Undertones. The

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Sonic Undertones. It sounds very, like, late

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80s, doesn't it? Maybe a bit punkier? Yeah, totally.

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They changed the name, obviously. But that core

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energy, that engine, seems like it was there

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from the start. And here's something that I think

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is immediately crucial to understanding how they

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lasted this long. It's this kind of dual track

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career they built. Explain that. What do you

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mean by dual track? Well, on one hand, you've

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got their own records, the Figs albums, the EPs,

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consistently putting out music under their own

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name, feeding that dedicated fan base they built

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over years. Okay, standard band stuff. Right.

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But running alongside that, and this is key,

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they built this incredibly important long -term

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professional relationship. Since 1996, that's

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almost 30 years now, they've been the go -to

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backing band for the rock legend Graham Parker.

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Graham Parker. Wow. Okay, that's significant.

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Hugely significant. And they've also toured with

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Tommy Stinson from The Replacements. Okay, so

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right away, that paints a different picture.

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They're not just, you know, a band trying to

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make it on their own songs. They're also these

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highly respected working musicians that... that

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other established artists trust and rely on.

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Exactly. It's like the ultimate professional

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validation, isn't it? When someone like Graham

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Parker hires you, not just for a tour, but for

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decades, that speaks volumes about their skill,

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their reliability, their adaptability. Yeah,

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it frames them as like serious industry players,

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even if they aren't always headlining arenas

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themselves. Yeah. If you're taking notes on how

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to build a long career, maybe that's lesson one.

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diversify, have more than one way to be a musician.

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Absolutely. So what we're going to do today is

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trace that whole journey. We'll look at how they

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went from being high school buddies making DIY

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tapes in an attic. Literally in an attic. We'll

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get to that. Yeah. To having a moment with major

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labels, forging that vital connection with Graham

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Parker, and then ultimately taking the reins

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completely by self -releasing their massive back

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catalog on their own label. It's a real arc.

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Let's unpack this model of longevity piece by

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piece. Let's do it. Okay. Section one. The foundational

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years, we're talking 1987 to roughly 1993. The

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early days, the DIY spirit. Right back to the

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beginning. Saratoga Springs, 1987. And it's pretty

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much the classic garage band story, you know.

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It starts with friendship. Mike Dent on guitar,

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Pete Donnelly on bass, Guy Lyons on drums. And

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the key thing is... They all went to high school

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together. Yeah. And that shared history, that

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bond you forge when you're teenagers starting

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something together. I mean, sometimes that's

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the glue that holds a band together through everything

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else. Bad tours, label problems, whatever. If

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that core friendship is solid. It gives you something

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to fall back on. Yeah. But interestingly. The

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lineup wasn't totally stable right out of the

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gate. There were some early shifts. That's right.

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Guy Lyons, the original drummer, he actually

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left the band for a little while in 1989. Okay,

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so just two years in, who replaced him? P. Hayes

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came in on drums. Got it. P. Hayes. But here's

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where you see that adaptability thing start to

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emerge really early on. Because Lyons came back

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in 1992. Ah, okay. So, awkward situation. Did

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Hayes get pushed out? No, and that's what's cool.

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They didn't just revert back. Hayes stayed on

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drums. He was solid. And Guy Lyons, the returning

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original member, switched to lead guitar. Oh,

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interesting. So they became a four -piece. Exactly.

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They used his return to actually expand their

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sound, create this fuller two -guitar lineup.

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That four -piece structure, djent, donnelly,

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haze, and lions, that's what really defined their

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sound for the next several years, right up until

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97. That's smart. Instead of conflict, they found

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a way to integrate everyone. It's like evolution.

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Not replacement. Precisely. And this period,

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especially 92, 93, this is where that DIY do

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-it -yourself ethic really shines. Our source

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material calls their first records monuments

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to self -sufficiency. And they really were. We're

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talking cassette releases. Remember cassettes?

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Oh, yeah. The ultimate indie format back then.

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Cheap to make, easy to sell at shows. Their first

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full -length albums came out on cassette through

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the small indie label Absolute. A go. First one

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was Ginger in 1992. And the notes say it was

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recorded like throughout the year in different

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places in New Jersey. Which tells you everything,

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right? It's not like they booked two weeks in

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a fancy studio. It was probably more like grab

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a weekend here, use a friend's basement there.

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Gorilla recording, basically. Whatever it took

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to get the songs down. But the next one, 1993's

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Ready Steady Stoned. This one really captures

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that romantic, scrappy indie image. Where was

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it recorded? In the Donnelly's attic. Uh -huh.

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Amazing. A full album tracked in somebody's attic.

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I mean, if you've ever tried to even just record

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vocals in a regular room, let alone drums, doing

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a whole album in an untreated attic space, that

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takes serious dedication. Absolutely. It shows

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that drive. Lack of a big budget wasn't going

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to stop them. They were going to make the record,

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period. And you have to imagine that environment,

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that lo -fi reality. It probably set right into

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the sound, right? For sure. The description we

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have is that these early records were full of

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aggressive punk and shimmery pop tunes. That

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raw recording process probably meshed perfectly

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with that youthful energy. They weren't trying

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to sound slick. They were leaning into the garage

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vibe. So by 93, they've kind of established all

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the core pieces, haven't they? Stable, adaptable

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lineup. Check. A sound that mixed punk energy

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with pop hooks. Check. And two albums out made

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completely on their own terms through sheer force

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of will. Yeah. And that foundation is so important

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because when the bigger industry starts sniffing

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around, which happens next, they aren't just

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some new band waiting to be molded. They already

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know who they are. They know they can make records

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themselves. Right. That gives them leverage or

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at least a strong sense of identity when they

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step into the major label world. Exactly. It's

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a kind of armor, really. Okay. So that brings

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us to section two, the major label interlude.

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And crucially, the Graham Parker connection.

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This is... Roughly 1994 to 1998. Yeah, the mid

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-90s. And with that groundwork laid, that buzz

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they'd built themselves, it's kind of inevitable

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that bigger labels would notice time to step

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up. First stop was Imago Records. Right. They

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signed with Imago, and that led to the 1994 album

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Lo -Fi at Society High. Lo -Fi at Society High.

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Love that title. it's great isn't it it's like

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they're acknowledging their roots even as they're

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moving into a you know slightly higher society

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situation with a bigger label did it work did

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you get the more attention yeah the sources say

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it definitely generated wider recognition and

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deepening industry interests it was the next

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logical step the launch pad and that launch pad

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took them very briefly to capital records ah

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capital one of the big ones a legacy label As

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often happens in this business, right? Yeah.

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Their time there was short. Impactful, maybe,

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but short. Very short. And this is, I think,

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a really important lesson for you, the learner,

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about just how volatile the major label world

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can be. In 1996, they released Band of Macho.

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Band of Macho. Okay. And that turned out to be

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their only album for Capitol. Wow. One album

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and done. Pretty much. It's that classic major

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label story, right? If the first record doesn't

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immediately explode commercially, the label often

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just cuts bait, moves on to the next thing, the

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investment disappears. So you see that instability

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really clearly there. One album deal, boom, gone.

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High risk, high reward, I guess. Exactly. But...

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and this is a huge but, the silver lining of

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that whole Capitol experience turned out to be

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massive for their future. It was during that

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time that they connected with Graham Parker.

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The legend himself. How did that happen? Was

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he on Capitol too? Yeah, Parker was also signed

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to Capitol around then. And the source material,

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interestingly, calls him a forgotten man at the

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label at that time. Meaning, like... Capable

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wasn't really pushing his records. That's the

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implication. An established, respected artist,

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but maybe not the current priority for the corporate

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machine. And it seems like maybe that shared

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experience, both the Figs and Parker feeling

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a bit. underappreciated or misunderstood by the

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label is what drew them together they found kindred

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spirit that makes perfect sense this younger

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band full of talent maybe feeling chewed up by

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the system connects with this veteran artist

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who's maybe feeling a bit sidelined himself yeah

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and Parker recognizing their talent their energy

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their musicianship it just clicked it formed

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this artistic bond that as we've said turned

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out to be way more valuable and way more lasting

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than that capital contract ever was. So this

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collaboration with Parker, you'd say this is

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probably the single most important external factor

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in their whole longevity story. Arguably, yes.

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Outside of their own songwriting and drive, absolutely.

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And we see the proof pretty quickly. The first

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official documentation of them working together

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is from 1997 on that Bloodshot Records release,

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the last rock and roll tour. The last rock and

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roll tour. OK. And just think about that contrast

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again for you listening. One album on Capitol

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then dropped versus this artistic partnership

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with Parker starting around the same time, 96,

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which is still going strong in various forms

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decades later. it's night and day isn't it stability

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versus volatility and what did that parker gig

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give them practically speaking well it became

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a crucial safety net they weren't just a backing

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band they became his backing band his trusted

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unit that means steady touring work a reliable

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paycheck exposure to parker's dedicated audience

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all completely separate from whether their own

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latest album was a hit or not it's a parallel

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career almost yeah artist track and high -level

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sideman track exactly a really smart diversification

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now back inside the band itself This period also

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saw the final big lineup change for the core

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group, right? It did. Guy Lyons, who'd come back

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and switch to lead guitar, he left the band permanently

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in 1997. Okay. After about five years in that

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four -piece configuration. Yeah. His departure

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came after they recorded the album The Figs Couldn't

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Get High, which actually saw them return to their

00:11:54.080 --> 00:11:56.600
indie roots. Oh, back to Absolute A -Go -Go.

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Yep. Released on Absolute A -Go -Go in 1998.

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And it was professionally done, produced, and

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arranged by Andy Chernoff. you know, from the

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Dictators. Oh, wow. Andy Chernoff. Okay, cool.

00:12:07.200 --> 00:12:09.639
Yeah, recorded at Mixolydian Studios. So even

00:12:09.639 --> 00:12:11.360
going back indie, they were operating at a high

00:12:11.360 --> 00:12:14.100
level. So the big major label experiment ends,

00:12:14.419 --> 00:12:17.080
Guy Lyons leaves, and they land back in the indie

00:12:17.080 --> 00:12:19.440
world. But now is that core trio, Mike Gent,

00:12:19.580 --> 00:12:22.000
Pete Donnelly, Pete Hayes. And that trio formation,

00:12:22.240 --> 00:12:24.659
Gent, Donnelly, Hayes, that's the lineup that

00:12:24.659 --> 00:12:27.000
would really carry them forward, proving to be

00:12:27.000 --> 00:12:29.960
incredibly stable. And as we'll see, unbelievably

00:12:29.960 --> 00:12:33.220
prolific. They were ready for the next chapter.

00:12:33.399 --> 00:12:36.429
All right. Section three, the prolific trio years

00:12:36.429 --> 00:12:39.370
and creative maturity. We're looking at roughly

00:12:39.370 --> 00:12:43.490
1999 to 2006 now. Yeah, the lineups locked in

00:12:43.490 --> 00:12:45.429
as a three piece and they just hit the ground

00:12:45.429 --> 00:12:47.269
running at the turn of the century. They started

00:12:47.269 --> 00:12:49.789
putting out a ton of music, mostly on a label

00:12:49.789 --> 00:12:52.009
called Hearbox. It really showed how powerful

00:12:52.009 --> 00:12:54.149
they were as a trio. And we're talking serious

00:12:54.149 --> 00:12:56.990
volume, right? Not just like an album every few

00:12:56.990 --> 00:12:59.460
years. Oh, yeah. High volume, but still with

00:12:59.460 --> 00:13:02.659
professional quality. Between 99 and 2002 alone,

00:13:02.940 --> 00:13:05.940
they had several key releases. They kicked it

00:13:05.940 --> 00:13:09.399
off in 99 with an EP called For EP Fans Only.

00:13:09.759 --> 00:13:12.159
For EP Fans Only, love it. Recorded with some

00:13:12.159 --> 00:13:15.340
quality people, Andy Kravitz, Howard Billerman,

00:13:15.460 --> 00:13:17.940
mastered at Zippo Recording Studios in Massachusetts.

00:13:18.220 --> 00:13:20.299
Zippo, okay, so they're using proper studios

00:13:20.299 --> 00:13:22.620
now. Definitely moved beyond the attic phase.

00:13:22.820 --> 00:13:24.879
Absolutely. They figured out how to get professional

00:13:24.879 --> 00:13:27.309
results within that indie framework. They clearly

00:13:27.309 --> 00:13:29.409
like Zipper because they went back the next summer,

00:13:29.509 --> 00:13:32.549
in 2000, for the full -length album Sucking In

00:13:32.549 --> 00:13:35.990
Stereo. Sucking In Stereo, great title. Produced

00:13:35.990 --> 00:13:37.769
and engineered by the band themselves, along

00:13:37.769 --> 00:13:40.129
with Brian Charles. So they're taking more control

00:13:40.129 --> 00:13:42.649
in the studio, too. Keeping that DIY control,

00:13:42.950 --> 00:13:46.870
just with better gear. Exactly. Then in 2001,

00:13:47.070 --> 00:13:50.269
another EP, Badger. This one seemed a bit more

00:13:50.269 --> 00:13:51.970
pieced together, recorded in a few different

00:13:51.970 --> 00:13:55.029
spots. Cue Division, Amazing Barn, Peligro Audio.

00:13:55.450 --> 00:13:57.659
Which shows that... Flexibility again, right?

00:13:57.720 --> 00:13:59.980
They can make it work wherever they are. Likely

00:13:59.980 --> 00:14:01.899
fitting recording around touring schedules. Must

00:14:01.899 --> 00:14:04.519
be. And Peligro Audio seems to have become a

00:14:04.519 --> 00:14:06.759
bit of a go -to spot for efficiency because they

00:14:06.759 --> 00:14:09.000
went back there later that year and into 2001

00:14:09.000 --> 00:14:11.759
to, as the source says, crank out the album's

00:14:11.759 --> 00:14:14.840
slow charm. Crank out suggests speed and efficiency.

00:14:15.240 --> 00:14:18.059
Yeah, working with producer Timo Ayer. So those

00:14:18.059 --> 00:14:21.299
three releases on Hearbox for EP fans only, Sucking

00:14:21.299 --> 00:14:24.279
In Stereo, Slow Charm, plus the Badger EP, they

00:14:24.279 --> 00:14:26.940
really cement the power of that trio lineup.

00:14:27.259 --> 00:14:30.649
Gent. Donnelly, Hayes. They totally found their

00:14:30.649 --> 00:14:32.690
groove, super efficient writing and recording,

00:14:32.909 --> 00:14:35.309
no distractions. Okay, so they're firing on all

00:14:35.309 --> 00:14:37.929
cylinders as a trio. But the next phase, maybe

00:14:37.929 --> 00:14:40.850
2003 to 2006, that's where things get really

00:14:40.850 --> 00:14:42.610
interesting artistically, right? They start to

00:14:42.610 --> 00:14:44.950
stretch out. Massively. They move beyond just

00:14:44.950 --> 00:14:48.009
those tight pop punk songs. And they did it with

00:14:48.009 --> 00:14:51.149
two albums back to back that are like polar opposites.

00:14:51.169 --> 00:14:54.029
It was a real demonstration of their range. Let's

00:14:54.029 --> 00:14:57.029
start with the first one. 2004's Palais. Palais.

00:14:57.070 --> 00:15:00.509
Yeah, this was a statement piece, a huge sprawling

00:15:00.509 --> 00:15:04.659
album. 25 songs. 25. Yeah. Spread over two LPs

00:15:04.659 --> 00:15:07.299
or two CDs. Yeah, it was them just letting loose,

00:15:07.399 --> 00:15:09.799
maturing, basically saying, we don't have to

00:15:09.799 --> 00:15:12.000
make a neat little 12 -song album if we don't

00:15:12.000 --> 00:15:14.240
want to. It was ambitious. And the recording

00:15:14.240 --> 00:15:16.399
itself reflected that sprawl, didn't it? It wasn't

00:15:16.399 --> 00:15:18.419
done in one place. Not at all. They recorded

00:15:18.419 --> 00:15:20.940
it across four different locations. Mike Jentz

00:15:20.940 --> 00:15:23.360
Basement in Providence, Camp Street in Cambridge,

00:15:23.460 --> 00:15:25.799
Massachusetts, Brick House in Norristown, Pennsylvania,

00:15:26.080 --> 00:15:29.019
and a place called Palais Royal in Bryn Mawr,

00:15:29.100 --> 00:15:32.029
Pennsylvania. Wow. So the making of the album

00:15:32.029 --> 00:15:34.470
was a journey in itself. It really sounds like

00:15:34.470 --> 00:15:35.990
it, doesn't it? Like they were gathering ideas

00:15:35.990 --> 00:15:38.429
and sounds from all over. It feels like an album

00:15:38.429 --> 00:15:40.629
that collected years of road -tested material

00:15:40.629 --> 00:15:43.250
and studio experiments. They were comfortable

00:15:43.250 --> 00:15:46.350
enough to just go big. Maximalist figs. Totally.

00:15:46.909 --> 00:15:49.370
And that artistic ambition also led to something

00:15:49.370 --> 00:15:52.129
really cool for the fans, a serious collector's

00:15:52.129 --> 00:15:55.509
item. Ah, the vinyl edition. Exactly, the deluxe

00:15:55.509 --> 00:15:58.529
silk screen vinyl version of Palais. It came

00:15:58.529 --> 00:16:01.450
out in December 2004, released by a label called

00:16:01.450 --> 00:16:04.370
Sue Intense Records. And it was super limited,

00:16:04.490 --> 00:16:08.929
only 250 numbered sets. 250 worldwide, that's

00:16:08.929 --> 00:16:12.129
tiny. Yeah, instant rarity. Came in three different

00:16:12.129 --> 00:16:15.190
vinyl colors too, red, blue, and yellow. When

00:16:15.190 --> 00:16:16.620
a band does something like that, that, it's a

00:16:16.620 --> 00:16:18.779
nod to the hardcore fans, you know, creating

00:16:18.779 --> 00:16:20.799
this beautiful physical object that's immediately

00:16:20.799 --> 00:16:22.940
valuable. Right. Builds that collector culture

00:16:22.940 --> 00:16:24.580
around the band, which could be really important

00:16:24.580 --> 00:16:27.840
long term. OK, so Pelé is the big, sprawling

00:16:27.840 --> 00:16:30.779
epic. What came next? Well, almost immediately

00:16:30.779 --> 00:16:33.500
they did a complete 180. If Palais was sprawl,

00:16:33.500 --> 00:16:35.559
the next record was all about tightness. The

00:16:35.559 --> 00:16:37.940
follow -up was Follow Jean Through the Sea, right?

00:16:38.240 --> 00:16:41.159
Released in 2006 on Gern Blanstein Records. That's

00:16:41.159 --> 00:16:43.799
the one. And it's explicitly described as taut

00:16:43.799 --> 00:16:45.620
compared to Palais. How taut are we talking?

00:16:45.779 --> 00:16:48.659
10 songs, just over 30 minutes long. Wow. From

00:16:48.659 --> 00:16:51.679
25 songs on a double album to 10 songs in half

00:16:51.679 --> 00:16:54.049
an hour. Exactly. It's like they flexed their

00:16:54.049 --> 00:16:56.009
maximalist muscles and then immediately turned

00:16:56.009 --> 00:16:58.549
around and flexed their minimalist muscles. Complete

00:16:58.549 --> 00:17:00.970
control. Engineered by a team including Pete

00:17:00.970 --> 00:17:03.450
Donnelly himself, Scott Yanovitz, Jesse Honig,

00:17:03.470 --> 00:17:06.130
Seth Powell, and produced by the band. That ability

00:17:06.130 --> 00:17:09.630
to swing between those extremes. Yeah. From epic

00:17:09.630 --> 00:17:12.829
scope to laser focus. That really shows artistic

00:17:12.829 --> 00:17:15.150
maturity, doesn't it? They weren't stuck in one

00:17:15.150 --> 00:17:17.150
mode. Not at all. Total command of their craft.

00:17:17.410 --> 00:17:20.390
And there's one more piece to this prolific trio

00:17:20.390 --> 00:17:23.289
era, a kind of late -breaking commercial success

00:17:23.289 --> 00:17:26.250
story that proves how long the shelf life of

00:17:26.250 --> 00:17:28.890
their songs could be. Ah, yes. The Lexus commercial.

00:17:29.049 --> 00:17:33.509
Right. Years later, in May 2013, suddenly a song

00:17:33.509 --> 00:17:36.609
from that big, sprawling 2004 album Palais gets

00:17:36.609 --> 00:17:39.329
picked up. The song was Jet D 'Adore. And Lexus

00:17:39.329 --> 00:17:42.009
used it in a national TV commercial for the Lexus

00:17:42.009 --> 00:17:44.789
RX, that ad called First Sight. Which is amazing,

00:17:44.869 --> 00:17:46.650
right? A deep cut from an indie double album

00:17:46.650 --> 00:17:48.569
almost a decade old suddenly getting this massive

00:17:48.569 --> 00:17:51.049
mainstream exposure. It's a perfect example of

00:17:51.049 --> 00:17:53.549
how valuable a back catalog can be. You never

00:17:53.549 --> 00:17:55.650
know when a song might connect or find a new

00:17:55.650 --> 00:17:58.269
life through licensing. It's the long game paying

00:17:58.269 --> 00:18:01.079
off again. Absolutely. Great songwriting, properly

00:18:01.079 --> 00:18:03.880
controlled, holds its value. That's a huge payoff

00:18:03.880 --> 00:18:05.960
for just sticking with it and owning your work.

00:18:06.180 --> 00:18:08.099
Okay, that leads us perfectly into the final

00:18:08.099 --> 00:18:11.099
phase we're looking at. Section four, taking

00:18:11.099 --> 00:18:14.779
control, the launch of Stomper Records, and just

00:18:14.779 --> 00:18:18.240
continued output. This is roughly 2008 to the

00:18:18.240 --> 00:18:20.490
present day. Yeah, this feels like the culmination

00:18:20.490 --> 00:18:22.210
of everything they'd learned. They'd done the

00:18:22.210 --> 00:18:24.890
DIY thing, survived the majors, mastered the

00:18:24.890 --> 00:18:27.109
indie label world, built the Parker side hustle.

00:18:27.410 --> 00:18:30.670
Now it was time to really consolidate power.

00:18:31.009 --> 00:18:33.150
Taking full control of their own destiny, basically.

00:18:33.349 --> 00:18:35.589
Exactly. And the big move here, the ultimate

00:18:35.589 --> 00:18:37.670
lesson for the learner in securing your legacy,

00:18:37.829 --> 00:18:40.289
is launching their own record label. They integrated

00:18:40.289 --> 00:18:42.309
the business side with the creative side. Stomper

00:18:42.309 --> 00:18:44.569
Records. Stomper Records. Officially launched.

00:18:44.670 --> 00:18:48.289
And in 2010, the album The Man Who Fights Himself...

00:18:48.359 --> 00:18:50.740
became the first full -length release on their

00:18:50.740 --> 00:18:53.440
own label. That's a huge step. It's not just

00:18:53.440 --> 00:18:55.599
about putting out a record. It's about owning

00:18:55.599 --> 00:18:57.680
the means of production and distribution. Totally.

00:18:57.920 --> 00:19:00.940
And that album itself is significant. Musically,

00:19:01.019 --> 00:19:04.079
it's described as having crisp pop tunes, so

00:19:04.079 --> 00:19:06.420
they're continuing that tight, focused sound.

00:19:06.819 --> 00:19:09.099
But look at the details around it, the cover

00:19:09.099 --> 00:19:11.400
photo. Yeah, the source notes mention that. It's

00:19:11.400 --> 00:19:14.720
by Joe Duhl. Right, Joe Duell, who was the longtime

00:19:14.720 --> 00:19:18.019
sound man and caretaker at Caffe Lena in Saratoga

00:19:18.019 --> 00:19:20.859
Springs. Ah, Caffe Lena, the legendary folk venue.

00:19:21.019 --> 00:19:23.059
So even as they're setting up their own label,

00:19:23.099 --> 00:19:25.279
becoming this self -contained business, they're

00:19:25.279 --> 00:19:27.299
signaling that connection back to their hometown,

00:19:27.619 --> 00:19:30.039
their local scene, their roots. Exactly. It shows

00:19:30.039 --> 00:19:32.259
that loyalty, that grounding. Their professional

00:19:32.259 --> 00:19:35.200
network includes these trusted local figures.

00:19:35.259 --> 00:19:37.880
It's not some faceless corporate thing. Let's

00:19:37.880 --> 00:19:39.680
look at the production credits for The Man Who

00:19:39.680 --> 00:19:42.180
Fights Himself 2. It says produced and mixed

00:19:42.180 --> 00:19:44.339
by the band, which makes sense for their own

00:19:44.339 --> 00:19:46.559
label. But the engineering team that listed is

00:19:46.559 --> 00:19:50.640
pretty big. P .D., Scott Yanovitz, Barry McGuire,

00:19:50.799 --> 00:19:55.059
Seth Powell, Scott Rabling, Shane Smith. Quite

00:19:55.059 --> 00:19:57.099
a few names. Yeah, that's interesting, isn't

00:19:57.099 --> 00:20:00.460
it? It suggests maybe that owning a label doesn't

00:20:00.460 --> 00:20:02.880
mean they do everything in one place. It probably

00:20:02.880 --> 00:20:05.319
means they're using their network, hiring specific

00:20:05.319 --> 00:20:08.640
engineers for specific tasks, maybe using different

00:20:08.640 --> 00:20:10.720
smaller studios for different things. So it's

00:20:10.720 --> 00:20:13.740
like distributed expertise. Could be. It's efficient.

00:20:13.819 --> 00:20:16.200
You bring in the talent you need when you need

00:20:16.200 --> 00:20:19.039
it, pay them for that specific job, rather than

00:20:19.039 --> 00:20:21.579
carrying the overhead of a massive studio or

00:20:21.579 --> 00:20:24.660
a permanent large staff. Maximum control, minimum

00:20:24.660 --> 00:20:27.599
bloat, smart business. And when Stomper was up

00:20:27.599 --> 00:20:29.960
and running, did the pace of releases stay high?

00:20:30.119 --> 00:20:32.279
Oh, yeah. If anything, having their own outlet

00:20:32.279 --> 00:20:34.960
just open the floodgates, the consistency is

00:20:34.960 --> 00:20:37.079
remarkable. What came after The Man Who Fights

00:20:37.079 --> 00:20:39.680
Himself? Okay, so after 2010, we get The Day

00:20:39.680 --> 00:20:42.420
Gravity Stopped in 2012, then Other Planes of

00:20:42.420 --> 00:20:45.980
Here in 2015, On the Slide in 2016, Shady Grove

00:20:45.980 --> 00:20:48.900
in 2019, and the most recent one listed is Chemical

00:20:48.900 --> 00:20:52.150
Shake in 2022. Wow, that's like... An album roughly

00:20:52.150 --> 00:20:54.390
every two to three years consistently for over

00:20:54.390 --> 00:20:56.890
a decade? Yeah. All while presumably still touring,

00:20:56.970 --> 00:20:59.769
maybe doing Parker digs? Yeah. It's relentless.

00:20:59.849 --> 00:21:01.829
It proves that the self -controlled model really

00:21:01.829 --> 00:21:04.470
works for them. It allows that focus. And crucially,

00:21:04.690 --> 00:21:07.690
Stomper wasn't just for new albums, right? It

00:21:07.690 --> 00:21:10.869
became the way to manage their entire past. Bingo.

00:21:11.470 --> 00:21:13.710
That's where the real long -term power lies.

00:21:14.609 --> 00:21:17.390
Owning the label means owning the masters, controlling

00:21:17.390 --> 00:21:20.089
the narrative. They could finally curate their

00:21:20.089 --> 00:21:23.190
own history. So reissues, compilations. Exactly.

00:21:23.789 --> 00:21:26.170
Stomper became the vehicle. They put out that

00:21:26.170 --> 00:21:28.809
essential compilation in 2013, a thousand people

00:21:28.809 --> 00:21:31.890
grinning. The Figs Anthology, perfect starting

00:21:31.890 --> 00:21:34.089
point for anyone new to the band. Like the one

00:21:34.089 --> 00:21:35.930
we're recommending for you, The Learner. That's

00:21:35.930 --> 00:21:37.990
the one. And maybe even more importantly, they

00:21:37.990 --> 00:21:40.069
used Stomper to bring their early foundational

00:21:40.069 --> 00:21:42.410
work back into print, often in better formats.

00:21:42.769 --> 00:21:45.769
They did a deluxe CD reissue of Ready, Steady,

00:21:45.769 --> 00:21:49.089
Stoned way back in 2003, even before Stomper

00:21:49.089 --> 00:21:50.950
was fully formed, perhaps showing the intent.

00:21:51.109 --> 00:21:54.349
And then a vinyl reissue. of Ginger in 2019.

00:21:54.609 --> 00:21:56.650
So they're making sure that whole story from

00:21:56.650 --> 00:21:58.490
the attic tapes right up to the latest release

00:21:58.490 --> 00:22:01.470
is available, professionally presented, and importantly,

00:22:01.490 --> 00:22:04.069
generating revenue for them. Precisely. They

00:22:04.069 --> 00:22:06.529
are actively managing and monetizing their own

00:22:06.529 --> 00:22:09.859
legacy. And did launching Stomper? affect the

00:22:09.859 --> 00:22:12.259
graham parker collaboration at all doesn't seem

00:22:12.259 --> 00:22:14.220
like it if anything it probably just streamlined

00:22:14.220 --> 00:22:16.460
things the collaboration continued and they kept

00:22:16.460 --> 00:22:18.819
documenting it right we've listed here several

00:22:18.819 --> 00:22:21.240
more live albums with parker released during

00:22:21.240 --> 00:22:24.559
this period official bootleg live cuts from somewhere

00:22:24.559 --> 00:22:27.599
in 2003 songs of no consequence which was a studio

00:22:27.599 --> 00:22:31.359
album with parker in 2005 103 degrees in june

00:22:31.880 --> 00:22:35.720
Live in Chicago in 2006, live at FTC in 2010.

00:22:36.000 --> 00:22:38.480
Yeah, that partnership remained a constant, reliable

00:22:38.480 --> 00:22:40.900
part of their professional lives, running in

00:22:40.900 --> 00:22:42.700
parallel with their own stomper -driven output.

00:22:43.000 --> 00:22:45.359
They are truly a working band in every sense.

00:22:45.660 --> 00:22:48.579
Artist, label owner, sideman, wearing all the

00:22:48.579 --> 00:22:50.700
hats. Juggling them expertly. And this whole

00:22:50.700 --> 00:22:53.779
long, winding, persistent journey kind of...

00:22:54.000 --> 00:22:56.619
came full circle nicely in 2017, didn't it? Ah,

00:22:56.740 --> 00:22:59.000
the 30th anniversary. 30 years, and the source

00:22:59.000 --> 00:23:01.180
material notes that for some anniversary shows,

00:23:01.440 --> 00:23:03.700
founding member Guy Lyons, the guy who left way

00:23:03.700 --> 00:23:05.960
back in 97, actually came back and sat in with

00:23:05.960 --> 00:23:07.359
them. Playing some of those very early songs,

00:23:07.519 --> 00:23:10.140
presumably. You'd have to assume so, and that's

00:23:10.140 --> 00:23:12.579
just... It's a really nice grace note, isn't

00:23:12.579 --> 00:23:14.839
it? After all the changes, the ups and downs,

00:23:14.900 --> 00:23:16.799
the business side of things, to have that original

00:23:16.799 --> 00:23:18.740
member come back and celebrate the beginning,

00:23:18.880 --> 00:23:22.000
it shows that the core relationships, the music

00:23:22.000 --> 00:23:24.519
itself, endured. Closes the loop beautifully.

00:23:24.759 --> 00:23:27.539
Yeah. Okay, so let's wrap this up. Outro time.

00:23:28.460 --> 00:23:30.880
Thinking about this whole deep dive into the

00:23:30.880 --> 00:23:34.180
figs, what's the main takeaway? What's the core

00:23:34.180 --> 00:23:36.680
lesson here for you, the learner? I think it

00:23:36.680 --> 00:23:39.299
really boils down to this. The figs are a prime

00:23:39.299 --> 00:23:42.380
example, maybe the example, of how to build a

00:23:42.380 --> 00:23:45.339
sustainable, self -directed artistic career based

00:23:45.339 --> 00:23:49.059
on sheer adaptability and ultimately taking control.

00:23:49.559 --> 00:23:51.319
It's about the strategic moves, isn't it? Knowing

00:23:51.319 --> 00:23:53.140
when to transition. They went from those high

00:23:53.140 --> 00:23:55.799
school DIY routes. Became cassette icons through

00:23:55.799 --> 00:23:58.640
sheer will. Navigated that tricky major label

00:23:58.640 --> 00:24:01.539
phase, but crucially pulled something incredibly

00:24:01.539 --> 00:24:03.339
valuable out of it with the Parker connection.

00:24:03.640 --> 00:24:05.619
Right. Established that rock solid collaborative

00:24:05.619 --> 00:24:08.220
income stream. Honed their craft on indie labels

00:24:08.220 --> 00:24:11.660
and then made the final smartest move. Reclaiming

00:24:11.660 --> 00:24:13.859
everything by launching Stomper Records. Yeah.

00:24:13.900 --> 00:24:16.160
Taking ownership of their catalog, their distribution,

00:24:16.539 --> 00:24:19.039
their future. And throughout all that, they showed.

00:24:19.319 --> 00:24:22.000
incredible flexibility, both musically and professionally.

00:24:22.000 --> 00:24:24.859
Totally. Look at the genre shifts. Aggressive

00:24:24.859 --> 00:24:28.900
punk, shimmery pop, sprawling art rock double

00:24:28.900 --> 00:24:31.839
albums, then back to tight, crisp pop songs.

00:24:32.099 --> 00:24:34.970
They never got stuck in a rut. And they adapted

00:24:34.970 --> 00:24:37.069
to every format change the industry threw at

00:24:37.069 --> 00:24:39.869
them. Cassettes, CDs, collectible vinyl, digital,

00:24:40.109 --> 00:24:42.549
even landing that Lexus commercial placement.

00:24:42.769 --> 00:24:45.589
They just kept creating and kept finding ways

00:24:45.589 --> 00:24:48.289
to get it out there. It really proves that persistence,

00:24:48.509 --> 00:24:51.529
combined with ownership, can win out over fleeting

00:24:51.529 --> 00:24:54.109
hype. They might not have achieved that household

00:24:54.109 --> 00:24:56.450
name global fame some bands chase. Right, they're

00:24:56.450 --> 00:24:59.390
not U2. No, but they built and maintained this

00:24:59.390 --> 00:25:01.910
deep, loyal connection with their audience simply

00:25:01.910 --> 00:25:05.500
by never stopping. making new music and, crucially,

00:25:05.579 --> 00:25:07.980
controlling the quality and availability of their

00:25:07.980 --> 00:25:10.420
entire history. They kept working. Never stopped

00:25:10.420 --> 00:25:12.299
recording, never stopped touring, eventually

00:25:12.299 --> 00:25:14.599
became their own record company. That allowed

00:25:14.599 --> 00:25:17.460
them to manage the whole operation and, importantly,

00:25:17.680 --> 00:25:19.960
benefit directly from their decades of work.

00:25:20.160 --> 00:25:23.160
Which leads to maybe the final provocative thought

00:25:23.160 --> 00:25:25.869
for you to chew on. What really defines success

00:25:25.869 --> 00:25:30.170
in music today, we see this band, The Figs, still

00:25:30.170 --> 00:25:33.009
active, still releasing music, managing this

00:25:33.009 --> 00:25:35.650
huge back catalog all through their own label,

00:25:35.769 --> 00:25:38.269
Stomper. Think about the freedom that gives them.

00:25:38.490 --> 00:25:41.410
Exactly. The economic freedom, the artistic freedom.

00:25:41.829 --> 00:25:44.789
After decades of grinding it out, they are now

00:25:44.789 --> 00:25:46.910
fully in control of their own work, their own

00:25:46.910 --> 00:25:49.710
history, their own output, that self -determination,

00:25:49.710 --> 00:25:52.500
that ability to steer your own ship. Maybe that's

00:25:52.500 --> 00:25:54.759
the ultimate prize in this crazy industry, more

00:25:54.759 --> 00:25:58.400
than any platinum record or short -lived... major

00:25:58.400 --> 00:26:01.079
label deal it's a powerful testament to just

00:26:01.079 --> 00:26:03.380
sticking with it staying smart and believing

00:26:03.380 --> 00:26:05.279
in your own work enough to eventually own it

00:26:05.279 --> 00:26:06.859
outright couldn't say it better so if you want

00:26:06.859 --> 00:26:08.660
to dive into this incredible catalog where should

00:26:08.660 --> 00:26:11.160
you start as we mentioned the sources point to

00:26:11.160 --> 00:26:14.339
that 2013 compilation as the ideal entry point

00:26:14.339 --> 00:26:17.380
yep on thousand people grinning the figs anthology

00:26:17.380 --> 00:26:20.099
it gives you a fantastic overview of their journey

00:26:20.099 --> 00:26:22.740
the different sounds the killer songwriting definitely

00:26:22.740 --> 00:26:25.259
check it out go explore that unique mix of garage

00:26:25.259 --> 00:26:28.990
rock grit power pop smart and sheer long -term

00:26:28.990 --> 00:26:31.390
strategic thinking. Yeah. Dig into the story

00:26:31.390 --> 00:26:33.650
of a band that built its own path and continues

00:26:33.650 --> 00:26:36.309
to walk it. Keep digging deep. Until next time,

00:26:36.349 --> 00:26:37.609
keep diving deep.
