WEBVTT

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Welcome to the Deep Dive. We tackle these huge,

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sprawling topics and try to boil them down to

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what you really need to know. And today, wow,

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it's a big one. Yeah, today we're looking at

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someone who isn't just an athlete. He's really

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defined an entire era of basketball. LeBron,

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Ramon, James Cernier. It's a huge undertaking,

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synthesizing his career. I mean, when you look

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at LeBron, you're not just counting points or

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rings. You're really mapping out the modern NBA

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for, what, the last... 20 plus years. Exactly.

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His whole body of work, the stats. Yeah. But

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also the team moves, the strategy behind it all.

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Plus his massive off court presence as a media

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figure, an activist. It's enormous. It really

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needs a deep dive like this. Absolutely. So our

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mission today is to kind of synthesize all that

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his incredible longevity, his influence, to give

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you a full picture of why people call him King

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James. And unprecedented really feels like the

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only word. It really is. Currently the NBA's

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all -time leading scorer. He's the oldest active

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player. And this is wild. He's tied for the most

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seasons ever played in the league, 21 seasons.

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And that longevity, it translates directly into

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these records that are just... Mind -boggling.

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It implies a level of physical upkeep, maybe

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sacrifice, that the league just hasn't seen before.

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Like what? He holds the record for the most minutes

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played ever. That's regular season and playoffs

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combined. Just think about that for a second.

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More time in actual high -intensity NBA games

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than anyone. Ever. The wear and tear. It's hard

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to even imagine. And the accolades just keep

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coming. A record 21 all -star selections, 21

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all -NBA selections, including, what is it, 13

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first -team nods. That's also a record. But the

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real marker of that sustained dominance for many

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people is the championships. Four titles in 10

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finals appearances. which is incredible in itself.

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And don't forget that run of eight consecutive

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finals appearances between 2011 and 2018. That

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stretch basically was the story of the NBA for

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almost a decade. Right. So, OK, let's dig in.

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Where do we start with the story this big? You

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have to start at the beginning. Foundation. Akron,

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Ohio. Understanding the environment that forged

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him, the early struggles, but also the stability

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he eventually found. OK, so born in Akron, 1984.

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And his early life, it was really marked by instability.

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His mom, Gloria, was just 16 when he was born.

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They moved around constantly, apparently through

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some pretty rough neighborhoods, while she was

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trying to find consistent work. And his biological

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father wasn't really in the picture, had his

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own issues. That instability is, it's crucial

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context for understanding his drive later on.

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It wasn't like a smooth path. No. The big turning

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point, it seems, was when Gloria realized he

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needed a more stable home environment. Right.

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She let him move in with the family of Frank

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Walker, who is a local youth football coach.

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Exactly. And Frank Walker's family, they essentially

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provided that stability, that structure. And

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it was Frank who actually introduced LeBron to

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basketball when he was nine years old. And once

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he found that focus, I mean, things happened

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fast. Oh, immediately. The high school hype at

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St. Vincent St. Mary. It became this national

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thing almost overnight. He was a six foot two

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freshman already averaging 18 points. And the

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ticket demand for his high school games was just

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unheard of. Seriously, they had to move some

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of their home games to the University of Akron's

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arena. Rhodes Arena, yeah. Seats over 5 ,000

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people. For a high school game. Just to fit in

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the fans, the media, the alumni, and, crucially,

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all the college and NBA scouts who were already

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tracking his every move. It showed this wasn't

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just talent anymore. It was already becoming...

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something bigger, a brand almost. Totally. And

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the awards piled up. National Player of the Year

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twice, Ohio Worcestershire basketball three times.

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But let's not forget, he was an incredible athlete

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all around. People often overlook the football

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career he almost had. That's a great point. He

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played wide receiver, was apparently really good,

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got recruited by big Division I programs, even

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Notre Dame. Wow, Notre Dame. Yeah. But he stopped

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playing football after breaking his wrist in

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an AAU basketball game. So kind of ironic, right?

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That injury might have pushed all his focus onto

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basketball. And then 2003, the draft, no surprise,

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first overall pick. To his hometown team, the

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Cleveland Cavaliers, which felt like destiny

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at the time. And he picked number 23, right?

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For Jordan. Pretty clear statement of intent.

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Absolutely. And he lived up to the hype immediately.

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His first NBA game, he set a record for points

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by a prep -to -pro player 25 points. But it wasn't

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just the scoring, was it? No, not at all. His

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rookie season stats showed the all -around game

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was already there. He became only the third player

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ever after Oscar Robertson and MJ to average

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at least 20 points, five rebounds, and five assists

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as a rookie. That's like the triple threat benchmark

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for versatility. Exactly. It proved he wasn't

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just a scorer. He had the size, the scoring,

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and the elite passing vision. One rookie of the

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year, obviously. So the foundation was set. Instantly

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one of the league's best players, capable of

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doing pretty much everything. Okay, so the stage

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is set. Let's move into those defining NBA eras.

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Starting with that first run in Cleveland, 2003

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to 2010. This is the rise of the superstar trying

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to carry a franchise. Yeah, and he started racking

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up the individual awards pretty quickly. Won

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his first scoring title in 2008. But the moment

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from that era that everyone remembers, the one

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that really announced him as this unstoppable

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force, it has to be the 2007 Eastern Conference

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Finals against Detroit. Oh, yeah. Game five.

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That performance is legendary. You have to remember

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the context. Pivotal game. Tough. Veteran Pistons

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team known for defense. And he just took over.

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Completely. Scored 29 of Cleveland's last 30

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points. including 25 straight points by himself,

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then hits the game -winning layup in double overtime,

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people immediately started calling it Jordan

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-esque. Just pure offensive willpower. And that

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kind of dominance led to back -to -back MVP awards

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in 2009 and 2010. But we also see the first real

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hints of public friction towards the end of that

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era. Right, that walk -off after losing the 2009

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conference finals to Orlando. Didn't shake hands.

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Yeah, rubbed a lot of people the wrong way. Poor

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sportsmanship, they said. And maybe kind of set

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the stage for the huge reaction to what came

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next. Which was, of course, the decision. Miami

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Heat era, 2010, probably the defining moment

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for player empowerment, but also kind of a PR

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disaster. Oh, absolutely. The move itself, teaming

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up with Bosh and Wade, both top free agents,

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was already a shockwave. The first real modern

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super team constructed that way. But it was how

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he announced it, that TV special. The decision,

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yeah. I mean, it raised millions for charity,

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which is good, but the way it was done, the drawn

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-out process, the spectacle, the backlash was

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immediate. And pretty brutal. People felt it

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was unprofessional, maybe arrogant, just dragging

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it out. And then the Cavs owner, Dan Gilbert,

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wrote that scathing open letter. Yeah, the Comic

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Sans letter. And fans burning his jersey. Those

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images went global instantly. And it wasn't just

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fans. Legends, guys like Jordan, Magic Johnson,

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they criticized him too. Said a player like him

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shouldn't need to join up with other stars to

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win. So he immediately became the NBA's biggest

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villain. Pretty much overnight. He embraced it

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to some extent, though he later said he regretted

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how the decision itself was handled. But the

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pressure was immense. They struggled early, didn't

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they? That first heat season. Yeah, started nine

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and eight. LeBron himself said all the media

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hate, the fan treatment. It made him play angrier.

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And then they lost the 2011 finals to Dallas.

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And he got a lot of heat for disappearing in

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the fourth quarters of that series. He really

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did. It was a huge blow. But like great competitors

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do, he used that failure. It fueled a really

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significant evolution in his game. This is where

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the Hakeem Olajuwon connection comes in, right?

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Exactly. That offseason, 2011, he went and worked

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with Hakeem, focused specifically on his post

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-up game. What did that involve? Learning the

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dream shake footwork, adding a reliable fadeaway

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jumper, hook shots, things he didn't really have

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before. It meant he could punish smaller defenders

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down low, forcing double teams. Which then opens

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up passing lanes for teammates. Precisely. Created

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those easy points you hear about. It turned him

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from just an incredible athlete who can drive

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into a much more complete three -level score.

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You couldn't just sag off him anymore. And the

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results were immediate. Pretty much. Two straight

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championships, two finals MVPs in 2012 and 2013.

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That 2012 -13 season was dominant. The 27 -game

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winning streak. Third longest ever. And LeBron

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won his fourth MVP award, almost unanimously.

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Missed it by one single vote. He was playing

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with this incredible efficiency too, wasn't he?

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Yeah. Historically great levels is how analysts

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described it. Career high shooting percentages.

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The narrative shifted from villain to, well,

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maybe grudging respect. He clearly improved based

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on failure. But the quest for a three -peat fell

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short in 2014, lost to the Spurs. Yep. And the

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lingering image from that series is game one,

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where he cramped up badly in the fourth quarter.

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Spurs took the lead. Maybe that loss sort of

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closed that chapter for him. Which set up the

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next big narrative shift, the return to Cleveland

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in 2014. And the contrast in the announcement

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couldn't have been starker, right? No DV special

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this time. Just that essay in Sports Illustrated.

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Much better received. Felt more mature, like

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he was coming home to finish something. Redemption

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narrative, basically. And this era was all about

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delivering on that promise to Northeast Ohio.

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2015 finals, they get there, but Irving and Love

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get injured. Yeah, LeBron had to carry an insane

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load offensively. Averaged almost 36 points,

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13 rebounds, 9 assists. Just staggering numbers,

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even though they lost to the Warriors. But that

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set the stage for 2016. The magnum opus. Down

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3 -1 to the Warriors. The 73 -win Warriors team,

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arguably the best regular season team ever. No

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team had ever come back from 3 -1 down in the

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finals before. The pressure must have been unbelievable,

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and LeBron was just relentless. Back -to -back

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41 -point games in Games 5 and 6 to force a Game

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7. And then in Game 7, the defining moment. The

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chase down block on Andre Iguodala. Let's talk

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about that block. Iguodala going for the go -ahead

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layup. Final minutes. The speed to get back,

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the timing, the height, pinning against the glass

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without fouling. It's just peak athleticism and

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defensive instinct in the absolute highest pressure

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moment. Unreal. And he finished that series leading

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both teams in points, rebounds, assists, steals,

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and blocks. First player ever to do that in the

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finals. Unanimous finals MVP. It just shows how

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completely he dominated every aspect of that

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series. But even after bringing the title home,

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that second Cleveland stint had its own drama.

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Right. 2017, Kyrie Irving requests a trade. Reportedly

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didn't want to play in LeBron's shadow anymore.

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Wanted his own team. Still, LeBron kept producing

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heroics. Game winners against the Pacers, the

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Raptors, that whole LeBron -o thing. Yeah, he

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dragged a much... Less talented Cavs team back

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to the finals again in 2018. Dropped 51 points

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in Game 1 against the Warriors, which they still

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lost. And then got swept. That was also when

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he hurt his hand punching a whiteboard after

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Game 1, right? Yeah, self -inflicted injury out

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of frustration. After that finals loss, he left

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Cleveland again, this time for L .A. The Lakers

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move in 2018. How is that framed? Differently

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again. His agent, Rich Paul, said something like,

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the first move was for rings, the second was

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for the promise. This one was just about LeBron

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doing what he wanted to do. Like prioritizing

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lifestyle, family, maybe the business and media

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side of things in a big market like L .A. Seems

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like it. More about personal fulfillment and

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setting up the next phase. So his first year

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there was tough, that groin injury. First major

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injury of his career, really. Missed a bunch

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of games and the Lakers missed the playoffs.

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First time he'd missed the postseason since way

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back in 2005. A little reminder of mortality,

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maybe. But redemption, again, came pretty fast.

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2020. Yeah, he fully leaned into the point guard

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role, led the league in assists for the first

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time ever. And then the bubble championship in

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that totally bizarre pandemic environment. Won

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his fourth title, fourth finals MVP, and became

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the only player ever to win finals MVP with three

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different franchises. Cavs, Heat, Lakers. And

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since then, since that bubble title, it feels

00:12:14.799 --> 00:12:17.279
like the narrative has shifted again. Less about

00:12:17.279 --> 00:12:19.299
winning championships, maybe, and more about

00:12:19.299 --> 00:12:21.799
just rewriting the record books with longevity.

00:12:22.179 --> 00:12:24.080
Absolutely. He's hitting milestones constantly

00:12:24.080 --> 00:12:26.100
that nobody else has ever touched. It's become

00:12:26.100 --> 00:12:28.519
about statistical invertality. Like the 10K,

00:12:28.600 --> 00:12:31.559
10K, 10K club. Right, 2022. First player ever

00:12:31.559 --> 00:12:34.200
with at least 10 ,000 points, 10 ,000 rebounds,

00:12:34.200 --> 00:12:36.419
and 10 ,000 assists. Which sounds like just big

00:12:36.419 --> 00:12:39.159
numbers, but it speaks to that incredible versatility

00:12:39.159 --> 00:12:41.740
over... two decades, doesn't it? Totally. You

00:12:41.740 --> 00:12:44.919
need elite scoring like a wing, elite rebounding

00:12:44.919 --> 00:12:47.600
like a big man, and elite passing like a point

00:12:47.600 --> 00:12:50.159
guard sustained for 20 years. And then, of course,

00:12:50.179 --> 00:12:52.840
the big one, passing Kareem Abdul -Jabbar in

00:12:52.840 --> 00:12:56.580
2023. All -time leading scorer. A record Kareem

00:12:56.580 --> 00:12:58.860
held since before LeBron was even born. That

00:12:58.860 --> 00:13:01.320
felt like... like reaching the summit of scoring

00:13:01.320 --> 00:13:03.679
mountains. He also won the first ever NBA Cup

00:13:03.679 --> 00:13:06.600
MVP in 2023, the in -season tournament thing.

00:13:06.740 --> 00:13:09.120
Still finding ways to add hardware. And the records

00:13:09.120 --> 00:13:11.980
he's setting now at age 40 are just, frankly,

00:13:12.120 --> 00:13:14.840
absurd. Oldest player to score 40 plus in a game.

00:13:14.980 --> 00:13:17.240
Join Karl Malone as the only guys to get a triple

00:13:17.240 --> 00:13:19.360
-double at 40 or older. That streak is scoring

00:13:19.360 --> 00:13:22.960
double digits, 867 straight games. First at 39

00:13:22.960 --> 00:13:26.139
,000 points, then 40 ,000. It's relentless accumulation.

00:13:26.940 --> 00:13:29.100
But maybe the most unique milestone, the one

00:13:29.100 --> 00:13:30.919
that feels really different, happened this past

00:13:30.919 --> 00:13:34.179
season, 2024 -25. Playing with his son. Yeah.

00:13:34.299 --> 00:13:36.299
Re -signed with the Lakers after they drafted

00:13:36.299 --> 00:13:38.639
Bronny James, first father -son duo to actually

00:13:38.639 --> 00:13:41.559
play in an NBA game together. That transition

00:13:41.559 --> 00:13:45.259
from King James as the dominant force to LeBron,

00:13:45.320 --> 00:13:47.860
the elder statesman, playing alongside his own

00:13:47.860 --> 00:13:50.519
son, that's a career arc we've literally never

00:13:50.519 --> 00:13:53.379
seen before. and might never see again. Okay,

00:13:53.440 --> 00:13:55.559
so we've tracked the history, the teams, the

00:13:55.559 --> 00:13:57.659
records, but none of that happens without the

00:13:57.659 --> 00:14:00.259
player himself. Let's dig into the player profile,

00:14:00.519 --> 00:14:02.820
the physical machine, and the strategic mind

00:14:02.820 --> 00:14:05.679
behind it all. Right. The baseline is the physique,

00:14:05.919 --> 00:14:09.679
6 '9", 250 pounds. Officially plays small forward

00:14:09.679 --> 00:14:12.100
or power forward, but realistically, coaches

00:14:12.100 --> 00:14:14.679
have used him everywhere, one through five, depending

00:14:14.679 --> 00:14:17.179
on the matchup or need. His style always drew

00:14:17.179 --> 00:14:20.179
those comparisons to Magic Johnson, Oscar Robertson,

00:14:20.179 --> 00:14:22.419
big players who could handle the ball and create

00:14:22.419 --> 00:14:24.820
for others. Exactly. Let's talk offense first,

00:14:24.879 --> 00:14:27.379
how that evolved. Early LeBron, first Cleveland

00:14:27.379 --> 00:14:30.399
stint. He was that point forward. Meaning? Meaning

00:14:30.399 --> 00:14:32.120
a forward who brings the ball up, initiates the

00:14:32.120 --> 00:14:34.480
offense, runs the show like a point guard. And

00:14:34.480 --> 00:14:36.840
back then, he was maybe the best slasher and

00:14:36.840 --> 00:14:39.259
finisher in the game. Unstoppable going downhill.

00:14:39.419 --> 00:14:41.940
That combination of speed and power in transition

00:14:41.940 --> 00:14:44.000
was terrifying. He'd grab a rebound and just

00:14:44.000 --> 00:14:47.539
be gone. Yeah. But, as we touched on, there was

00:14:47.539 --> 00:14:50.639
a clear weakness early on. The jump shot. And

00:14:50.639 --> 00:14:53.580
the postgame. He didn't really have them. Critics

00:14:53.580 --> 00:14:56.659
hammered him for it. And coaches, like Popovich

00:14:56.659 --> 00:15:00.059
in the 07 Finals, exploited it. They'd sag off,

00:15:00.240 --> 00:15:02.980
dare him to shoot long twos, and his percentages

00:15:02.980 --> 00:15:05.460
weren't great. Which forced the change in Miami.

00:15:05.679 --> 00:15:08.500
The Hakeem work. Improve shot selection, develop

00:15:08.500 --> 00:15:10.960
that reliable fadeaway, learn the footwork in

00:15:10.960 --> 00:15:13.139
the post. Suddenly, defenders couldn't just give

00:15:13.139 --> 00:15:15.860
him space. That unlocked that peak efficiency

00:15:15.860 --> 00:15:18.620
we saw. And beyond scoring, the playmaking, he's

00:15:18.620 --> 00:15:20.259
always been considered one of the best passers

00:15:20.259 --> 00:15:22.950
ever, right? Absolutely. Top tier. He uses his

00:15:22.950 --> 00:15:26.250
size and what coaches call LeBron gravity, the

00:15:26.250 --> 00:15:29.409
way defenses collapse on him, to find open teammates

00:15:29.409 --> 00:15:32.029
for easy looks. Those crazy passes, too, like

00:15:32.029 --> 00:15:33.889
passing after he's already left his feet. Yeah,

00:15:33.950 --> 00:15:35.909
his court vision is incredible. He sees plays

00:15:35.909 --> 00:15:38.289
develop before they happen. Though, early on,

00:15:38.309 --> 00:15:40.509
didn't people criticize him for overpassing sometimes,

00:15:40.870 --> 00:15:43.309
especially in clutch moments? That was definitely

00:15:43.309 --> 00:15:45.250
a narrative for a while. Passing up the last

00:15:45.250 --> 00:15:47.850
shot, fear of failure, some said. Did that change?

00:15:48.110 --> 00:15:51.179
I think the perception shifted, yeah. especially

00:15:51.179 --> 00:15:54.559
post -2011 and definitely after the 2016 finals.

00:15:54.799 --> 00:15:57.299
He seemed to find a better balance, and people

00:15:57.299 --> 00:16:00.000
realize sometimes the clutch play is the right

00:16:00.000 --> 00:16:02.460
pass when you draw that much attention. Okay,

00:16:02.519 --> 00:16:05.059
let's flip to defense. That also evolved significantly.

00:16:05.179 --> 00:16:07.860
Big time. Started his career actually seen as

00:16:07.860 --> 00:16:10.639
a pretty poor defender. Yeah. But he worked at

00:16:10.639 --> 00:16:13.059
it, got steadily better. And the chase down block

00:16:13.059 --> 00:16:15.799
became his signature. Absolutely legendary. That

00:16:15.799 --> 00:16:18.600
recovery speed and timing. He had like 93 blocks

00:16:18.600 --> 00:16:21.600
one season early on. A crazy number for a wing.

00:16:21.740 --> 00:16:23.860
His defensive peak was probably in Miami. For

00:16:23.860 --> 00:16:26.320
sure. That's when he became truly versatile on

00:16:26.320 --> 00:16:29.559
D. guarding all five positions, using that unique

00:16:29.559 --> 00:16:32.379
mix of size, strength, and quickness. He got

00:16:32.379 --> 00:16:34.559
all defensive first -team nods five years in

00:16:34.559 --> 00:16:36.919
a row. GMs even voted him the best perimeter

00:16:36.919 --> 00:16:39.139
defender. But then age catches up eventually,

00:16:39.500 --> 00:16:42.139
second Cleveland stint, people started noticing.

00:16:42.799 --> 00:16:45.500
Slippage. Yeah. Critics pointed out some defensive

00:16:45.500 --> 00:16:47.279
regression, maybe taking plays off, especially

00:16:47.279 --> 00:16:49.500
after a turnover, or complaining to the refs.

00:16:49.519 --> 00:16:51.990
He even called it chill mode himself. Which fans

00:16:51.990 --> 00:16:54.289
kind of excuse, right? Saying he had to conserve

00:16:54.289 --> 00:16:56.429
energy because he was carrying such a huge offensive

00:16:56.429 --> 00:16:59.070
load. That was the rationale, yeah. But sometimes

00:16:59.070 --> 00:17:02.529
it looked, well, like he wasn't fully engaged

00:17:02.529 --> 00:17:05.630
on that end. Which is tough because the expectation

00:17:05.630 --> 00:17:08.509
for the greats is always 100 % effort. But the

00:17:08.509 --> 00:17:10.769
consensus remained that he could still lock in

00:17:10.769 --> 00:17:14.910
when needed. Exactly. Playoff LeBron. Analysts

00:17:14.910 --> 00:17:17.089
always noted he could dramatically dial up the

00:17:17.089 --> 00:17:19.390
defensive intensity in the playoffs. He learned

00:17:19.390 --> 00:17:21.380
to manage his energy over the long haul. All

00:17:21.380 --> 00:17:23.420
right, let's broaden the scope beyond the NBA

00:17:23.420 --> 00:17:27.039
court. His national team career, his global influence,

00:17:27.259 --> 00:17:30.700
business, activism. It's a huge part of the story.

00:17:30.819 --> 00:17:33.700
It really is. Starting with Team USA, which actually

00:17:33.700 --> 00:17:36.000
began with a bit of a stumble. The 2004 Athens

00:17:36.000 --> 00:17:38.720
Olympics, the bronze medal disappointment. Yeah,

00:17:38.720 --> 00:17:40.279
LeBron was just a 19 -year -old rookie then,

00:17:40.380 --> 00:17:42.900
barely played. Team USA didn't win gold for the

00:17:42.900 --> 00:17:45.200
first time since NBA players started participating.

00:17:45.819 --> 00:17:48.240
He later called it a low light. Felt he wasn't

00:17:48.240 --> 00:17:50.299
given a fair chance. But that seemed to light

00:17:50.299 --> 00:17:53.400
a fire under him. Or under the management. Both,

00:17:53.400 --> 00:17:57.859
maybe. Reportedly, before the 2008 games, management

00:17:57.859 --> 00:18:01.339
Colangelo, Coach K basically told him he needed

00:18:01.339 --> 00:18:03.180
to step up his commitment and attitude. And he

00:18:03.180 --> 00:18:05.759
responded. Immediately. Had a monster game against

00:18:05.759 --> 00:18:08.700
Argentina in the qualifiers. Then the 2008 redeemed

00:18:08.700 --> 00:18:12.160
team in Beijing went undefeated, won gold. LeBron

00:18:12.160 --> 00:18:15.259
was a key part. And by 2012 in London, he was

00:18:15.259 --> 00:18:17.710
the clear leader. Unquestionably. Running the

00:18:17.710 --> 00:18:20.430
offense, making defensive calls, scoring when

00:18:20.430 --> 00:18:22.630
needed. Got the first triple -double in U .S.

00:18:22.630 --> 00:18:24.710
Olympic history that year. And that 2012 gold

00:18:24.710 --> 00:18:26.470
put him in really rare company, right? Yeah.

00:18:26.470 --> 00:18:28.089
Joined Michael Jordan as the only players to

00:18:28.089 --> 00:18:31.829
win NBA MVP, the NBA title, finals MVP, and Olympic

00:18:31.829 --> 00:18:34.190
gold all in the same year. Just dominance across

00:18:34.190 --> 00:18:36.309
the board. And then fast forward all the way

00:18:36.309 --> 00:18:39.630
to 2024 in Paris, 39 years old. Still going.

00:18:40.140 --> 00:18:42.579
Team captain, co -flag bear, won another gold,

00:18:42.720 --> 00:18:44.900
got the MVP award for the tournament, became

00:18:44.900 --> 00:18:46.599
the first player with two Olympic triple -doubles.

00:18:46.680 --> 00:18:48.660
Just sustained excellence on the global stage.

00:18:48.920 --> 00:18:51.319
And that kind of sustained, high -profile success

00:18:51.319 --> 00:18:55.200
translates into, well, a massive business empire.

00:18:55.299 --> 00:18:57.259
First active NBA player to hit a billion dollars

00:18:57.259 --> 00:18:59.859
in earnings, which is incredible. His endorsement

00:18:59.859 --> 00:19:02.940
portfolio was huge, obviously. Started with that

00:19:02.940 --> 00:19:05.779
Nike deal right out of high school. $90 million

00:19:05.779 --> 00:19:08.740
before he played a single NBA game. Unheard of

00:19:08.740 --> 00:19:11.559
back then. But he's also been smart with investments,

00:19:11.720 --> 00:19:15.039
not just endorsements, like the Beats Electronics

00:19:15.039 --> 00:19:17.920
deal. Right. He got a small stake early on for

00:19:17.920 --> 00:19:20.240
promoting them. And then when Apple bought Beats.

00:19:20.259 --> 00:19:24.839
He reportedly made over $30 million. Smart move.

00:19:25.619 --> 00:19:28.240
Leveraging his brand for actual equity. And his

00:19:28.240 --> 00:19:29.720
investments are pretty diverse now, aren't they?

00:19:29.759 --> 00:19:31.759
Outside of basketball. Very. He's been a part

00:19:31.759 --> 00:19:34.579
owner of Liverpool FC, the soccer club, since

00:19:34.579 --> 00:19:37.640
2011. Then he became a partner in Fenway Sports

00:19:37.640 --> 00:19:40.150
Group. Which means he owns pieces of the Boston

00:19:40.150 --> 00:19:42.430
Red Sox, the Pittsburgh Penguins hockey team,

00:19:42.670 --> 00:19:45.990
even AC Milan in Italy. He's invested across

00:19:45.990 --> 00:19:48.049
different sports, different continents. Shows

00:19:48.049 --> 00:19:50.150
a really broad business vision. Yeah. And you

00:19:50.150 --> 00:19:52.089
got to appreciate the hustle sometimes, even

00:19:52.089 --> 00:19:53.890
when it doesn't quite work out. You mean Taco

00:19:53.890 --> 00:19:56.930
Tuesday. Yeah. Trying to trademark Taco Tuesday

00:19:56.930 --> 00:19:58.490
because he used it on his Instagram all the time.

00:19:58.589 --> 00:20:00.950
And the patent office basically said, nope, that's

00:20:00.950 --> 00:20:03.509
just a common phrase. Everyone says that. A rare

00:20:03.509 --> 00:20:06.269
swing and a miss. Proves you can't just own everything.

00:20:06.549 --> 00:20:08.849
But his media ventures have been huge successes.

00:20:09.549 --> 00:20:12.130
Spring Hill Company uninterrupted. That's been

00:20:12.130 --> 00:20:15.089
a game changer. Creating platforms for athletes

00:20:15.089 --> 00:20:17.529
to tell their own stories. It feels like a direct

00:20:17.529 --> 00:20:20.329
response to things like The Decision, where you

00:20:20.329 --> 00:20:22.990
felt the media narrative got away from him. Now

00:20:22.990 --> 00:20:25.109
he owns the platform. And he even co -hosted

00:20:25.109 --> 00:20:27.670
that podcast Mind the Game with J .J. Reddick.

00:20:27.809 --> 00:20:30.170
Really high level basketball talk showed he's

00:20:30.170 --> 00:20:32.309
serious about the content side, too. And then

00:20:32.309 --> 00:20:34.900
there's the philanthropy and activism. the LeBron

00:20:34.900 --> 00:20:37.740
James Family Foundation in Akron. That's huge.

00:20:37.920 --> 00:20:40.640
The I Promise School, the housing complex, the

00:20:40.640 --> 00:20:42.900
college scholarships for thousands of kids from

00:20:42.900 --> 00:20:45.599
Akron. The level of direct investment back into

00:20:45.599 --> 00:20:48.000
his hometown is really significant. He's also

00:20:48.000 --> 00:20:50.160
been very public with political stances over

00:20:50.160 --> 00:20:53.279
the years on Trayvon Martin, Donald Sterling,

00:20:53.460 --> 00:20:56.599
police brutality, using his platform. During

00:20:56.599 --> 00:20:59.539
the 2020 playoff boycott after Jacob Blake's

00:20:59.539 --> 00:21:01.460
shooting, didn't he speak with Barack Obama?

00:21:01.960 --> 00:21:04.440
Yeah, reports said Obama advised him and other

00:21:04.440 --> 00:21:06.519
players to keep playing, to use their platform

00:21:06.519 --> 00:21:08.859
in other ways alongside playing. But his public

00:21:08.859 --> 00:21:11.200
statements haven't always been universally praised,

00:21:11.400 --> 00:21:14.079
have they? Especially when business and politics

00:21:14.079 --> 00:21:16.640
collide. Right. The China controversy in 2019

00:21:16.640 --> 00:21:19.720
was a big one. When he commented on Daryl Morey's

00:21:19.720 --> 00:21:22.180
tweet supporting the Hong Kong protesters. He

00:21:22.180 --> 00:21:24.480
called Morey misinformed, right? Yeah, and got

00:21:24.480 --> 00:21:27.839
slammed for it internationally. Accused of prioritizing

00:21:27.839 --> 00:21:30.400
NBA business interests in China over human rights.

00:21:30.720 --> 00:21:33.119
It really highlighted the difficult line global

00:21:33.119 --> 00:21:35.619
athletes have to walk. Balancing the brand, the

00:21:35.619 --> 00:21:39.779
business, the activism. complex. Extremely. And

00:21:39.779 --> 00:21:42.180
even seemingly positive things, like magazine

00:21:42.180 --> 00:21:44.720
covers, could generate controversy for him. The

00:21:44.720 --> 00:21:48.059
Vogue cover in 2008, first black man on the cover.

00:21:48.220 --> 00:21:51.460
Which was historic. But critics, like Jim O 'Hill,

00:21:51.619 --> 00:21:54.940
pointed out the pose with Giselle Bundchen. They

00:21:54.940 --> 00:21:57.619
argued it echoed old racially charged King Kong

00:21:57.619 --> 00:22:00.259
imagery. Wow. It just shows the intense scrutiny

00:22:00.259 --> 00:22:02.880
he's always been under. Every move, every image

00:22:02.880 --> 00:22:05.480
analyzed through multiple lenses. No wonder he

00:22:05.480 --> 00:22:07.799
wanted to control his own media narrative. Exactly.

00:22:08.200 --> 00:22:10.880
Despite all that, Time magazine has named him

00:22:10.880 --> 00:22:13.500
one of their 100 most influential people four

00:22:13.500 --> 00:22:16.039
times. Yeah. More than any other pro athlete.

00:22:16.279 --> 00:22:19.119
Okay, final section. Let's talk legacy, player

00:22:19.119 --> 00:22:22.200
empowerment, and the never -ending Joe -8 debate.

00:22:23.279 --> 00:22:25.940
How did he change the league itself? Fundamentally.

00:22:26.099 --> 00:22:29.720
His move to Miami in 2010 wasn't just about his

00:22:29.720 --> 00:22:32.240
career. It really kicked off a whole decade of

00:22:32.240 --> 00:22:34.140
player movement. The Washington Post said he

00:22:34.140 --> 00:22:36.700
flipped the power balance between stars and their

00:22:36.700 --> 00:22:39.799
organizations. That sums it up well. He made

00:22:39.799 --> 00:22:43.119
it okay, even strategically smart, for superstars

00:22:43.119 --> 00:22:45.460
to take control of their own destiny. Team up

00:22:45.460 --> 00:22:47.559
where they wanted to win. And other players recognize

00:22:47.559 --> 00:22:50.059
that, right? Yeah. Guys like Draymond Green have

00:22:50.059 --> 00:22:52.680
credited LeBron for opening that door, giving

00:22:52.680 --> 00:22:55.599
athletes more control, called maybe his biggest

00:22:55.599 --> 00:22:58.160
accomplishment. His moves definitely fueled the

00:22:58.160 --> 00:22:59.980
whole super team era we're still kind of in.

00:23:00.079 --> 00:23:02.660
Which inevitably leads us to the comparison,

00:23:02.940 --> 00:23:05.660
Jordan. Always. The GOAT debate. LeBron's consistently

00:23:05.660 --> 00:23:08.220
ranked number one or two all time. But the main

00:23:08.220 --> 00:23:10.500
argument against him, especially from older fans,

00:23:10.660 --> 00:23:14.019
is always Jordan's finals record. 6 -0 for Jordan

00:23:14.019 --> 00:23:17.440
versus 4 -6 for LeBron. That unblemished record

00:23:17.440 --> 00:23:19.440
carries a lot of weight in the basketball world,

00:23:19.480 --> 00:23:22.759
which can be very ring -obsessed. It does. But

00:23:22.759 --> 00:23:25.200
is that comparison always fair? You could argue

00:23:25.200 --> 00:23:27.579
Jordan never faced a juggernaut quite like that

00:23:27.579 --> 00:23:30.180
73 -win Warriors team in the finals. Or had to

00:23:30.180 --> 00:23:32.480
carry teams as limited as some of LeBron's early

00:23:32.480 --> 00:23:35.240
Cavs teams just to get to the finals. LeBron's

00:23:35.240 --> 00:23:37.859
losses often came against dynasty -level opponents.

00:23:38.059 --> 00:23:39.950
It's all context, isn't it? And it's interesting

00:23:39.950 --> 00:23:42.829
how polls on this often break down by age. Older

00:23:42.829 --> 00:23:46.450
fans lean Jordan, younger fans lean LeBron. Generally,

00:23:46.529 --> 00:23:49.769
yeah. Older fans remember Jordan's peak dominance,

00:23:50.029 --> 00:23:53.500
the perfect finals record. Younger fans, maybe

00:23:53.500 --> 00:23:56.420
more engaged with the current NBA, seem to value

00:23:56.420 --> 00:23:59.400
LeBron's overall statistical production, his

00:23:59.400 --> 00:24:01.619
longevity, the versatility across his entire

00:24:01.619 --> 00:24:04.059
career. Recency bias plays a part, too, probably.

00:24:04.240 --> 00:24:06.200
LeBron's still playing. For sure. And the debate

00:24:06.200 --> 00:24:08.500
gets so intense it even spawned that satirical

00:24:08.500 --> 00:24:10.799
term, bronze sexuals, for his most over -the

00:24:10.799 --> 00:24:13.519
-top fans. Shows how polarizing it is. LeBron

00:24:13.519 --> 00:24:15.819
himself said years ago his motivation was surpassing

00:24:15.819 --> 00:24:17.859
Jordan. Has he done it? That's always going to

00:24:17.859 --> 00:24:20.599
be subjective, isn't it? Peak perfection versus

00:24:20.599 --> 00:24:24.400
career -long breadth and impact. But what's undeniable

00:24:24.400 --> 00:24:28.119
is that LeBron's statistical case, combined with

00:24:28.119 --> 00:24:30.960
how he changed player agency, makes him Jordan's

00:24:30.960 --> 00:24:33.380
most significant challenger ever. There's no

00:24:33.380 --> 00:24:35.980
debate about that. So wrapping this up, we've

00:24:35.980 --> 00:24:38.039
looked at a career that's really defined by this

00:24:38.039 --> 00:24:41.880
duality. Just unprecedented statistical dominance

00:24:41.880 --> 00:24:44.829
on the court. Combined with this profound, sometimes

00:24:44.829 --> 00:24:48.190
controversial reshaping of how players operate

00:24:48.190 --> 00:24:51.450
off the court, in business, in media, he's more

00:24:51.450 --> 00:24:53.529
than just a player. A sustained cultural phenomenon,

00:24:53.750 --> 00:24:56.569
truly. Which leads us nicely into our final thought

00:24:56.569 --> 00:24:58.369
for you, the listener. Okay, let's hear it. We've

00:24:58.369 --> 00:25:00.170
talked a lot about his longevity, playing with

00:25:00.170 --> 00:25:03.490
his son, setting records at 40, maintaining this

00:25:03.490 --> 00:25:05.769
peak condition. And it's often linked to reports

00:25:05.769 --> 00:25:07.450
that he spends something like, what, up to $1

00:25:07.450 --> 00:25:10.630
.5 million a year just on his body. Yeah, on

00:25:10.630 --> 00:25:13.369
personal chefs. Trainers, cryotherapy, all that

00:25:13.369 --> 00:25:14.990
cutting -edge recovery stuff, though he apparently

00:25:14.990 --> 00:25:17.690
denied knowing that specific number later. Right.

00:25:17.789 --> 00:25:20.710
But regardless of the exact dollar amount, the

00:25:20.710 --> 00:25:23.410
investment is clearly massive. It's a huge dedication

00:25:23.410 --> 00:25:27.750
of resources, money, time, focused not just on

00:25:27.750 --> 00:25:30.529
training but on maintenance and recovery. Okay.

00:25:30.589 --> 00:25:33.470
Oh. So if this is what it takes to perform at

00:25:33.470 --> 00:25:36.309
an elite level well into your late 30s, even

00:25:36.309 --> 00:25:39.890
40, what's the true cost of sustaining a career

00:25:39.890 --> 00:25:43.490
like this? financially, obviously, but also physically,

00:25:43.730 --> 00:25:45.950
strategically. You mean, is this level of investment

00:25:45.950 --> 00:25:48.829
becoming the new baseline requirement for extreme

00:25:48.829 --> 00:25:51.710
longevity in the NBA? Could. Yeah. If the blueprint

00:25:51.710 --> 00:25:54.089
for playing at 40 requires multi -million dollar

00:25:54.089 --> 00:25:56.329
annual spending on your body, what does that

00:25:56.329 --> 00:25:58.430
imply for other elite athletes? Does it create

00:25:58.430 --> 00:26:01.069
a sort of financial barrier to sustained greatness?

00:26:01.410 --> 00:26:03.809
Yes. Is this the future? Wow. That's a heavy

00:26:03.809 --> 00:26:05.849
question. Goes way beyond just basketball stats.

00:26:06.109 --> 00:26:07.390
Something to think about. Definitely something

00:26:07.390 --> 00:26:09.130
to chew on. Thanks for joining us on The Deep

00:26:09.130 --> 00:26:09.410
Dive.
