WEBVTT 00:00:00.000 --> 00:00:04.299 welcome back to the deep dive okay so we've pulled 00:00:04.299 --> 00:00:06.320 together well everything we could find the financials 00:00:06.320 --> 00:00:09.060 the reviews the profiles the the deep research 00:00:09.060 --> 00:00:11.859 and we're putting it all together for you right 00:00:11.859 --> 00:00:15.179 now we are today we're doing a really immersive 00:00:15.179 --> 00:00:18.000 deep dive into someone you definitely know at 00:00:18.000 --> 00:00:21.059 least by name Selena Gomez her career evolution 00:00:21.059 --> 00:00:24.559 is frankly Pretty staggering. It really is. And 00:00:24.559 --> 00:00:26.420 it's fascinating because, you know, the sources 00:00:26.420 --> 00:00:28.760 we looked at, they often just boxer in pop star 00:00:28.760 --> 00:00:32.539 actress. But that's just it's way too simple. 00:00:32.600 --> 00:00:35.299 Way too simple. Yeah. What we're actually seeing 00:00:35.299 --> 00:00:39.399 here is a career built on these really deliberate 00:00:39.399 --> 00:00:42.329 strategic moves. Yeah. You know, from. Teen Idol, 00:00:42.409 --> 00:00:44.770 sure, but then to this acclaimed actress, a music 00:00:44.770 --> 00:00:46.890 powerhouse, and now this is the big one, a self 00:00:46.890 --> 00:00:49.229 -made billionaire entrepreneur. Right. Her path, 00:00:49.270 --> 00:00:50.789 it's almost like a blueprint, you know, how you 00:00:50.789 --> 00:00:53.310 take that early fame, that Disney fame, and turn 00:00:53.310 --> 00:00:55.310 it into something lasting across multiple industries. 00:00:57.030 --> 00:00:59.630 And using vulnerability, interestingly, is like 00:00:59.630 --> 00:01:02.009 her core business strategy. That's the core of 00:01:02.009 --> 00:01:03.810 it, isn't it? So our mission today is really 00:01:03.810 --> 00:01:06.769 to unpack that, this incredible journey. We're 00:01:06.769 --> 00:01:09.189 going to trace those calculated shifts she made, 00:01:09.269 --> 00:01:11.469 the ones that gave her more control, more autonomy. 00:01:11.790 --> 00:01:14.310 We'll dive deep into Rare Beauty, the business 00:01:14.310 --> 00:01:17.230 genius there. And also, importantly, understand 00:01:17.230 --> 00:01:20.629 how sharing these really profound personal challenges, 00:01:20.870 --> 00:01:22.950 you know, the illness, the mental health stuff. 00:01:23.680 --> 00:01:26.159 How that didn't sink her career. Quite the opposite. 00:01:26.319 --> 00:01:28.659 Exactly. It actually sort of cemented her status, 00:01:28.840 --> 00:01:30.579 right, as one of the most influential women out 00:01:30.579 --> 00:01:33.120 there today. Okay, let's kick off where it all 00:01:33.120 --> 00:01:37.780 began. Section one, the foundation. Her early 00:01:37.780 --> 00:01:41.379 life and getting into that Disney machine. She 00:01:41.379 --> 00:01:44.719 was born Selena Marie Gomez, July 22, 1992, Grand 00:01:44.719 --> 00:01:47.519 Prairie, Texas. Yep. And famously named after 00:01:47.519 --> 00:01:49.920 the Toronto icon Selena Quintanilla. That's the 00:01:49.920 --> 00:01:52.560 famous part. But the sources, they really emphasize 00:01:52.560 --> 00:01:55.280 this wasn't some, you know, easy start. The financial 00:01:55.280 --> 00:01:57.780 struggles early on, that's like a key piece of 00:01:57.780 --> 00:02:00.219 her origin story. Really? Oh, yeah. Her mom, 00:02:00.340 --> 00:02:02.120 Mandy Teefee, who was actually a stage actress 00:02:02.120 --> 00:02:04.799 herself, she had Selena when she was just 16. 00:02:04.959 --> 00:02:07.700 Wow, 16? Yeah. And Gomez herself, she's talked 00:02:07.700 --> 00:02:10.139 about it pretty openly, like really vivid memories 00:02:10.139 --> 00:02:14.680 of scarcity, real financial worry. What kind 00:02:14.680 --> 00:02:16.719 of details did the sources mention? It sounds 00:02:16.719 --> 00:02:18.659 like it really shaped her. It absolutely did. 00:02:18.919 --> 00:02:21.240 They paint this picture of like genuine hardship. 00:02:21.400 --> 00:02:23.560 She talked about, you know, that feeling of having 00:02:23.560 --> 00:02:25.840 to hunt for quarters just to get gas for the 00:02:25.840 --> 00:02:28.819 car. Oh, man. Yeah. And relying on the dollar 00:02:28.819 --> 00:02:32.020 store for food, she specifically remembered buying 00:02:32.020 --> 00:02:35.740 spaghetti there. She said it created this. This 00:02:35.740 --> 00:02:38.620 deep drive, almost a fear, she used the word 00:02:38.620 --> 00:02:41.180 terrified, about being stuck in Texas. That pushed 00:02:41.180 --> 00:02:43.460 her, you know, really pushed her towards success. 00:02:43.659 --> 00:02:45.659 You can see how that kind of pressure would forge 00:02:45.659 --> 00:02:48.360 ambition. That drive makes sense. Totally. That 00:02:48.360 --> 00:02:50.680 hunger. You got to keep it in mind when you look 00:02:50.680 --> 00:02:52.879 at her later choices. Okay, so background -wise, 00:02:53.060 --> 00:02:55.639 her father is of Mexican descent. She identifies 00:02:55.639 --> 00:02:58.639 as a proud third -generation American -Mexican. 00:02:59.259 --> 00:03:01.520 Sources mention some Catholic traditions in the 00:03:01.520 --> 00:03:04.389 family, too. Exactly. But here's where the career 00:03:04.389 --> 00:03:07.250 path starts to interfere. She's mentioned that 00:03:07.250 --> 00:03:09.569 because she started working so young, her Spanish 00:03:09.569 --> 00:03:12.110 fluency started to fade after she was about seven. 00:03:12.229 --> 00:03:14.530 Ah, right when her career took off. Right. She 00:03:14.530 --> 00:03:16.930 was being pulled into Hollywood, into the demands 00:03:16.930 --> 00:03:19.590 of that world, right when those cultural ties, 00:03:19.770 --> 00:03:22.849 like language, would normally be solidifying. 00:03:23.169 --> 00:03:25.150 It shows those early trade -offs, doesn't it? 00:03:25.210 --> 00:03:27.110 It really does. And that career launch was super 00:03:27.110 --> 00:03:30.969 early, 2002, Barney and Friends, playing Gianna 00:03:30.969 --> 00:03:33.259 for a couple of years. That was the start. And 00:03:33.259 --> 00:03:34.939 she actually credits Barney quite a bit, said 00:03:34.939 --> 00:03:36.860 it was a crucial foundation, even though she 00:03:36.860 --> 00:03:40.060 was apparently very shy back then. Shy. Interesting. 00:03:40.139 --> 00:03:42.219 Yeah. But she said it taught her everything. 00:03:42.319 --> 00:03:44.340 You know, the basics of being on camera, like 00:03:44.340 --> 00:03:47.000 where camera right is, blocking, just how a set 00:03:47.000 --> 00:03:50.060 works, the nuts and bolts. But the real game 00:03:50.060 --> 00:03:52.620 changer, the thing that put her on the map as 00:03:52.620 --> 00:03:55.500 a teen idol globally, that was Wizards of Waverly 00:03:55.500 --> 00:04:00.439 Place, Alex Russo, 2007 to 2012. That just blew 00:04:00.439 --> 00:04:03.319 things up for her. Oh, completely. Instant A 00:04:03.319 --> 00:04:06.780 -list kid star. Became one of the like 10 highest 00:04:06.780 --> 00:04:10.340 paid kids on TV practically overnight. And what's 00:04:10.340 --> 00:04:12.840 interesting is that critics even then were pointing 00:04:12.840 --> 00:04:16.639 out her specific skills. Like what? Her comic 00:04:16.639 --> 00:04:20.319 timing. That sarcastic delivery she had as Alex. 00:04:20.459 --> 00:04:22.779 It wasn't just about singing or dancing like 00:04:22.779 --> 00:04:25.100 some other Disney stars. She had this specific 00:04:25.100 --> 00:04:27.660 acting ability that people noticed. And even 00:04:27.660 --> 00:04:30.259 while Wizards was massive, she wasn't just, you 00:04:30.259 --> 00:04:32.170 know, coasting. the sources really highlight 00:04:32.170 --> 00:04:34.149 how quickly she started branching out, basically 00:04:34.149 --> 00:04:36.430 laying the groundwork for everything that came 00:04:36.430 --> 00:04:38.089 later. Absolutely. She was already dipping her 00:04:38.089 --> 00:04:40.569 toes into other things. Like in 2008, she started 00:04:40.569 --> 00:04:42.889 another Cinderella story. There's direct video. 00:04:43.170 --> 00:04:45.910 Right. I remember that. Yeah. But the significant 00:04:45.910 --> 00:04:48.420 thing was. The song from it, Tell Me Something 00:04:48.420 --> 00:04:51.579 I Don't Know, they got her first entry onto the 00:04:51.579 --> 00:04:53.319 Billboard Hot 100. It was like a little test 00:04:53.319 --> 00:04:55.420 balloon, you know, testing the waters for music. 00:04:55.740 --> 00:04:57.579 Which then led pretty directly to forming the 00:04:57.579 --> 00:05:00.540 band Selena Gomez and The Scene in 2009. And 00:05:00.540 --> 00:05:03.160 that name, it tells you something about her awareness 00:05:03.160 --> 00:05:06.819 even then, right? Totally self -aware. The sources 00:05:06.819 --> 00:05:09.959 specifically say the name was this kind of ironic 00:05:09.959 --> 00:05:13.259 jab at people calling her a wannabe scene. Like 00:05:13.259 --> 00:05:15.899 she knew what they were saying. Owning it. Exactly. 00:05:16.100 --> 00:05:19.529 Yeah. They put out three albums, Pop Rock, Bit 00:05:19.529 --> 00:05:21.970 of Electronic, Dance Pop. It let her get into 00:05:21.970 --> 00:05:24.290 the music world professionally, but maybe without 00:05:24.290 --> 00:05:28.009 the intense pressure of launching as just Selena 00:05:28.009 --> 00:05:30.629 Gomez solo artist right away. Smart. A bit of 00:05:30.629 --> 00:05:34.689 a buffer. Yeah. And crucially, even then, she 00:05:34.689 --> 00:05:36.709 was already thinking beyond performing. She was 00:05:36.709 --> 00:05:38.569 thinking about the business side. At what age? 00:05:38.569 --> 00:05:41.170 This is wild. At 16, she founded her own production 00:05:41.170 --> 00:05:44.379 company, July Moon Production. 16. That's incredible. 00:05:44.720 --> 00:05:46.860 Isn't it? And one of the first big ideas she 00:05:46.860 --> 00:05:49.560 had for it was adapting the book 13 Reasons Why 00:05:49.560 --> 00:05:51.620 into a movie. Now, it didn't happen as a movie 00:05:51.620 --> 00:05:54.660 right then, but the intent. Yeah. It's so clear. 00:05:54.759 --> 00:05:56.759 She wasn't just going to be the actor. She wanted 00:05:56.759 --> 00:05:59.399 control. She wanted to produce. That ambition 00:05:59.399 --> 00:06:02.019 was there from the jump. That really foreshadows 00:06:02.019 --> 00:06:04.339 everything, doesn't it? And that whole band phase, 00:06:04.459 --> 00:06:07.019 that exploratory period, it kind of culminated 00:06:07.019 --> 00:06:09.399 with their last album, When the Sun Goes Down, 00:06:09.439 --> 00:06:12.680 in 2011, gave us Love You Like a Love Song. Which 00:06:12.680 --> 00:06:16.100 is now, yeah, a total cold karaoke classic, as 00:06:16.100 --> 00:06:17.980 the sources put it. Definitely is. It's a good 00:06:17.980 --> 00:06:20.600 run for the band, commercially successful. So 00:06:20.600 --> 00:06:22.160 when she announced they were taking a hiatus 00:06:22.160 --> 00:06:25.000 in January 2012, she could frame it perfectly. 00:06:25.180 --> 00:06:28.939 It was, quote, exploratory. She'd done the experimenting, 00:06:29.220 --> 00:06:32.180 got the experience, built a fan base, and now 00:06:32.180 --> 00:06:35.000 she was ready. Ready to go solo. Okay, so that 00:06:35.000 --> 00:06:38.120 decision, going solo, brings us right into section 00:06:38.120 --> 00:06:41.339 two, breaking the mold. This is roughly 2012 00:06:41.339 --> 00:06:44.259 to 2016, and this transition from Disney kid 00:06:44.259 --> 00:06:47.439 to credible adult artist, it's famously tricky. 00:06:47.579 --> 00:06:49.639 Lots of people stumble. It's notoriously difficult, 00:06:49.759 --> 00:06:52.480 but she approached it with these really bold, 00:06:52.680 --> 00:06:55.800 strategic moves. Almost aggressive pivots. First 00:06:55.800 --> 00:06:57.879 up was something designed to make people sit 00:06:57.879 --> 00:07:00.160 up and notice, right? Spring Breakers in 2012? 00:07:00.459 --> 00:07:02.680 That exploitation film. Yeah, that was the visual 00:07:02.680 --> 00:07:05.100 shocker. A complete U -turn from wholesome Alex 00:07:05.100 --> 00:07:08.439 Russo. Why was that specific role so strategic? 00:07:08.459 --> 00:07:11.220 More than just playing someone older or edgier? 00:07:11.519 --> 00:07:13.480 Well, it was genius from an image management 00:07:13.480 --> 00:07:16.879 perspective. The film itself, it got pretty decent 00:07:16.879 --> 00:07:18.980 reviews, lots of buzz, people calling it a potential 00:07:18.980 --> 00:07:22.480 cult classic. But one critic, and... the sources 00:07:22.480 --> 00:07:24.540 picked up on this, said something really insightful. 00:07:24.740 --> 00:07:28.399 What was that? That the role let her simulate 00:07:28.399 --> 00:07:31.220 the behavior that feeds the tabloids without 00:07:31.220 --> 00:07:34.579 the humiliations. Think about that. She could 00:07:34.579 --> 00:07:37.279 play rebellious, play controversial, seem mature 00:07:37.279 --> 00:07:41.519 on screen, but it was acting. It separated her 00:07:41.519 --> 00:07:43.779 artistic choices from her actual private life, 00:07:43.879 --> 00:07:45.959 a kind of controlled detonation of her Disney 00:07:45.959 --> 00:07:48.689 image. Not many stars manage that separation 00:07:48.689 --> 00:07:50.850 so well. That is smart. A controlled controversy. 00:07:51.170 --> 00:07:53.029 Okay, so right after that film power move, she 00:07:53.029 --> 00:07:55.670 officially launched the solo music career. Stars 00:07:55.670 --> 00:07:59.310 Dance, 2013. Yep. Straight into the EDM pop sound. 00:07:59.430 --> 00:08:00.970 It was big then. She actually called it, kind 00:08:00.970 --> 00:08:04.350 of charmingly, Baby Dubstep. And it worked. Commercially, 00:08:04.449 --> 00:08:06.610 it was a hit. Her first number one album in the 00:08:06.610 --> 00:08:09.500 U .S. But this is where things start getting 00:08:09.500 --> 00:08:11.759 really complicated personally, right, as she's 00:08:11.759 --> 00:08:13.660 hitting these professional highs. Yeah, this 00:08:13.660 --> 00:08:15.560 is the point where the pressure seems to really 00:08:15.560 --> 00:08:18.720 mount. She suddenly canceled the Asia and Australia 00:08:18.720 --> 00:08:22.680 dates for the Stars dance tour late 2013. That 00:08:22.680 --> 00:08:25.420 raised eyebrows. It did. The official line was, 00:08:25.519 --> 00:08:28.220 you know, she needed a break, a hiatus. But the 00:08:28.220 --> 00:08:31.000 real story, the much more serious one, came out 00:08:31.000 --> 00:08:34.059 later. In 2015, she confirmed why she stopped 00:08:34.059 --> 00:08:36.519 the tour. Which was? It was her lupus diagnosis. 00:08:36.779 --> 00:08:39.480 She needed chemotherapy. That's why she had to 00:08:39.480 --> 00:08:42.379 stop. It's just a brutal reminder, isn't it, 00:08:42.399 --> 00:08:44.779 that behind the scenes, these massive stars are 00:08:44.779 --> 00:08:47.419 dealing with incredibly serious, life -changing 00:08:47.419 --> 00:08:50.940 health stuff privately. Absolutely brutal. And 00:08:50.940 --> 00:08:52.580 while dealing with that, she's also making these 00:08:52.580 --> 00:08:55.539 tough, necessary business decisions for her future. 00:08:56.199 --> 00:08:59.259 2014, she fires her mom and stepdad as her managers. 00:08:59.500 --> 00:09:01.200 Yeah, and the sources are really clear. This 00:09:01.200 --> 00:09:03.559 wasn't like a personal family drama playing out 00:09:03.559 --> 00:09:05.519 publicly. It was a strategic necessity. To do 00:09:05.519 --> 00:09:08.740 what exactly? To properly move on into more adult 00:09:08.740 --> 00:09:11.740 -oriented fare in film and music. That's the 00:09:11.740 --> 00:09:15.419 quote. To finally, definitively shed that Disney's 00:09:15.419 --> 00:09:18.639 teen idol label that was holding her back. She 00:09:18.639 --> 00:09:21.220 needed a team that was fully aligned with that 00:09:21.220 --> 00:09:24.080 vision. Her adult vision. Even if it meant a 00:09:24.080 --> 00:09:25.940 really difficult break from family management. 00:09:26.179 --> 00:09:27.879 Makes sense. You need the right team for the 00:09:27.879 --> 00:09:30.340 next level. And she cemented this new chapter 00:09:30.340 --> 00:09:32.740 with a big label change too, right? Big time. 00:09:33.039 --> 00:09:35.720 She wrapped up her contract with Disney's Hollywood 00:09:35.720 --> 00:09:38.539 Records, put out the compilation album For You 00:09:38.539 --> 00:09:42.460 in late 2014, and then bam, the very next month, 00:09:42.480 --> 00:09:45.080 she signs with Interscope Records. Okay. Clean 00:09:45.080 --> 00:09:47.480 break. Total clean break. Signaling, you know, 00:09:47.519 --> 00:09:49.559 I'm independent now. I'm an adult artist. This 00:09:49.559 --> 00:09:51.600 is the new direction. And that direction led 00:09:51.600 --> 00:09:54.080 straight to the Revival album in 2015. That felt 00:09:54.080 --> 00:09:56.240 like a really important one. Dance pop, electro 00:09:56.240 --> 00:09:59.080 pop, some R &B influences. It was critical. And 00:09:59.080 --> 00:10:01.200 critically acclaimed, too. People were calling 00:10:01.200 --> 00:10:03.759 it one of the most influential pop albums of 00:10:03.759 --> 00:10:07.279 the late 2010s, which is high praise. High praise. 00:10:07.320 --> 00:10:11.059 And commercially, it delivered massively. Phenomenally. 00:10:11.700 --> 00:10:14.059 Revival spun off three straight number one singles 00:10:14.059 --> 00:10:16.860 on the pop airplay chart. Good for you. Same 00:10:16.860 --> 00:10:20.080 old love. Hands to myself. Do you know how rare 00:10:20.080 --> 00:10:23.120 that is? How rare? At the time, she became only 00:10:23.120 --> 00:10:26.279 the sixth woman ever to get three Pop Airplane 00:10:26.279 --> 00:10:29.980 No. 1s off a single album. That's huge. She wasn't 00:10:29.980 --> 00:10:32.519 just surviving the post -Disney transition. She 00:10:32.519 --> 00:10:34.720 was dominating the pop charts. Just incredible 00:10:34.720 --> 00:10:37.440 momentum, which makes the next part almost cruel 00:10:37.440 --> 00:10:40.639 irony, really. Another peak, followed by another 00:10:40.639 --> 00:10:43.639 major personal setback, canceling the European 00:10:43.639 --> 00:10:46.139 and South American legs of the revival tour in 00:10:46.139 --> 00:10:49.460 2016. Yeah, and again, rooted in the lupus. This 00:10:49.460 --> 00:10:51.879 time, it triggered severe anxiety, panic attacks, 00:10:52.120 --> 00:10:53.840 depression. She had to go back into treatment, 00:10:53.960 --> 00:10:55.720 into rehab. And this happened when her public 00:10:55.720 --> 00:10:57.679 profile was arguably at its absolute highest. 00:10:57.740 --> 00:11:00.080 Exactly. She'd just become the most followed 00:11:00.080 --> 00:11:02.899 person on Instagram worldwide. The first person 00:11:02.899 --> 00:11:06.000 ever to hit 100 million followers. So you have 00:11:06.000 --> 00:11:10.620 this extreme contrast. Peak global fame. Number 00:11:10.620 --> 00:11:14.100 one hits. Record -breaking social media presence. 00:11:14.519 --> 00:11:17.419 Colliding head -on with this deep internal struggle, 00:11:17.559 --> 00:11:20.539 this health crisis. And that contrast, that tension 00:11:20.539 --> 00:11:22.919 between the external success and the internal 00:11:22.919 --> 00:11:25.740 reality. That would become kind of ironically 00:11:25.740 --> 00:11:28.340 the very core of her brand identity moving forward. 00:11:28.360 --> 00:11:30.620 That vulnerability becoming strength. And that 00:11:30.620 --> 00:11:33.299 seems to be the tattlest for her next major shift, 00:11:33.460 --> 00:11:36.019 moving more behind the scenes into production 00:11:36.019 --> 00:11:39.080 and advocacy. Okay, let's pick up that thread 00:11:39.080 --> 00:11:41.480 then. Section three, producer, advocate, and 00:11:41.480 --> 00:11:44.740 global chart domination. This period, say, 2017 00:11:44.740 --> 00:11:47.440 to 2023. It feels like this pivot came partly 00:11:47.440 --> 00:11:49.519 from needing more control, maybe something less 00:11:49.519 --> 00:11:51.740 physically demanding than touring, given the 00:11:51.740 --> 00:11:53.700 health issues. That makes a lot of sense. Shifting 00:11:53.700 --> 00:11:56.019 focus behind the camera gives you more control 00:11:56.019 --> 00:11:58.059 over your schedule, your environment. And that 00:11:58.059 --> 00:11:59.940 production company she started way back when 00:11:59.940 --> 00:12:02.419 she was 16, July Moon. This is where it really 00:12:02.419 --> 00:12:04.379 started to pay off big time, starting with 13 00:12:04.379 --> 00:12:06.600 Reasons Why. Right, the Netflix series. She was 00:12:06.600 --> 00:12:09.240 executive producer, kicked off in 2017. Why was 00:12:09.240 --> 00:12:11.000 that show such a big deal for her as a producer? 00:12:11.399 --> 00:12:14.299 Because it showed she could shepherd really difficult, 00:12:14.519 --> 00:12:18.220 controversial material to massive success. That 00:12:18.220 --> 00:12:21.080 series adaptation, it was huge. Became the most 00:12:21.080 --> 00:12:23.460 tweeted about show of 2017. You got a lot of 00:12:23.460 --> 00:12:25.799 criticism, too, though. Oh, absolutely. For how 00:12:25.799 --> 00:12:28.700 it handled suicide, other sensitive topics. But 00:12:28.700 --> 00:12:30.820 commercially and culturally, it was a phenomenon. 00:12:31.179 --> 00:12:33.600 It proved that her initial vision for the book, 00:12:33.639 --> 00:12:35.740 which, remember, she first wanted to star in 00:12:35.740 --> 00:12:37.799 as a movie, was something that could connect 00:12:37.799 --> 00:12:40.490 with a huge audience. It established her as a 00:12:40.490 --> 00:12:43.710 producer with clout, a tastemaker. And her production 00:12:43.710 --> 00:12:45.529 work quickly started reflecting her personal 00:12:45.529 --> 00:12:47.809 values and background, too. Definitely. Look 00:12:47.809 --> 00:12:49.990 at Living Undocumented, the Netflix docu -series 00:12:49.990 --> 00:12:53.070 from 2019. She executive produced that. And the 00:12:53.070 --> 00:12:55.309 sources explicitly say it was inspired by her 00:12:55.309 --> 00:12:58.490 own family's experiences with immigration. So 00:12:58.490 --> 00:13:00.889 you see this pattern emerging, using her production 00:13:00.889 --> 00:13:03.009 power to shine a light on issues she cared about 00:13:03.009 --> 00:13:05.379 personally. Then came something totally different 00:13:05.379 --> 00:13:08.480 in tone, Selena plus chef, starting in 2020 during 00:13:08.480 --> 00:13:10.980 the pandemic, that warm, fuzzy cooking show. 00:13:11.179 --> 00:13:13.960 Such a smart pivot during lockdown. It was produced 00:13:13.960 --> 00:13:16.460 remotely at first, became a real anchor for HBO 00:13:16.460 --> 00:13:19.480 Max, later Food Network. But the real genius, 00:13:19.559 --> 00:13:21.720 I think, wasn't just the charming format. It 00:13:21.720 --> 00:13:24.059 was the built -in charity angle. Right, the donations. 00:13:24.340 --> 00:13:26.519 Yeah, $10 ,000 donated to a different charity 00:13:26.519 --> 00:13:30.120 each episode. They raised over $360 ,000 just 00:13:30.120 --> 00:13:31.820 in the first two seasons. It was entertainment, 00:13:32.059 --> 00:13:36.480 sure, but with this very clear, tangible, philanthropic 00:13:36.480 --> 00:13:39.519 mission baked right in. Again, reinforcing that 00:13:39.519 --> 00:13:42.710 theme. Her work needs to have purpose. beyond 00:13:42.710 --> 00:13:44.970 just entertainment okay let's swing back to her 00:13:44.970 --> 00:13:47.289 music during this time she was still taking creative 00:13:47.289 --> 00:13:50.610 risks like the single bad liar in 2017 sampling 00:13:50.610 --> 00:13:52.809 talking heads that got a lot of critical love 00:13:52.809 --> 00:13:55.490 universal acclaim basically billboard even named 00:13:55.490 --> 00:13:58.190 it the best song of 2017 and technically she 00:13:58.190 --> 00:14:00.769 was innovating too she pioneered using a vertical 00:14:00.769 --> 00:14:03.389 music video for it premiering just on spotify 00:14:03.389 --> 00:14:05.769 so she was pushing boundaries and sound and how 00:14:05.769 --> 00:14:08.600 music was presented But the big personal triumph 00:14:08.600 --> 00:14:11.399 in music came with the album Rare in 2020, didn't 00:14:11.399 --> 00:14:13.480 it? That gave her Lose You to Love Me, her first 00:14:13.480 --> 00:14:16.500 ever Billboard Hot 100 number one single. That 00:14:16.500 --> 00:14:20.019 was huge and hugely personal. She talked very 00:14:20.019 --> 00:14:22.500 openly about writing that song. right after getting 00:14:22.500 --> 00:14:24.759 out of treatment. She literally called songwriting 00:14:24.759 --> 00:14:27.940 the best therapy. It deepened that connection 00:14:27.940 --> 00:14:29.820 she had with her audience. They felt like they 00:14:29.820 --> 00:14:32.100 understood the journey behind the music. And 00:14:32.100 --> 00:14:33.779 she wasn't stopping there musically. She made 00:14:33.779 --> 00:14:36.559 a really significant cultural move with the Spanish 00:14:36.559 --> 00:14:39.820 -language EP Revelation in 2021. Oh, that was 00:14:39.820 --> 00:14:43.039 important. Blending reggaeton, Latin pop, R &B. 00:14:43.240 --> 00:14:45.919 It felt like a real reconnection with her heritage. 00:14:46.139 --> 00:14:49.100 And it got serious industry recognition, a Grammy 00:14:49.100 --> 00:14:52.149 nomination. Plus, chart -wise... it made history 00:14:52.149 --> 00:14:55.129 also she became the first female artist in over 00:14:55.129 --> 00:14:57.750 10 years to top both the u .s latin albums chart 00:14:57.750 --> 00:15:00.190 and the latin airplay chart at the same time 00:15:00.190 --> 00:15:04.500 so it was this successful, high -profile embrace 00:15:04.500 --> 00:15:07.419 of her roots on a global stage. But then, if 00:15:07.419 --> 00:15:10.080 we're talking sheer, like, unexpected global 00:15:10.080 --> 00:15:12.580 smash hit, we have to talk about Calm Down. The 00:15:12.580 --> 00:15:15.879 remix with Rima in 2022, Afrobeats. Okay, this 00:15:15.879 --> 00:15:18.820 track is just staggering. The source material 00:15:18.820 --> 00:15:21.639 literally calls it the most successful Afrobeats 00:15:21.639 --> 00:15:23.340 song of all time. Think about that. That's a 00:15:23.340 --> 00:15:26.399 massive claim. It is. It just transcended everything. 00:15:26.700 --> 00:15:29.480 Genre, borders. It became her biggest hit ever 00:15:29.480 --> 00:15:32.700 on the Hot 100. It set all these crazy longevity 00:15:32.700 --> 00:15:36.360 records. Like it was number one on the US Afrobeats 00:15:36.360 --> 00:15:40.419 songs chart for 58 weeks straight. 58 weeks? 00:15:40.779 --> 00:15:43.720 Yeah. For someone known primarily for, you know, 00:15:43.740 --> 00:15:46.120 Hollywood pop, achieving that level of global 00:15:46.120 --> 00:15:48.960 dominance with an Afrobeats track, it just shows 00:15:48.960 --> 00:15:52.980 this incredible reach. and adaptability she has. 00:15:53.159 --> 00:15:54.899 And while all that was happening on the music 00:15:54.899 --> 00:15:57.940 front, she made this huge return to acting in 00:15:57.940 --> 00:16:00.240 a role that felt, I don't know, perfectly suited 00:16:00.240 --> 00:16:04.240 to her more mature, witty persona. Only murders 00:16:04.240 --> 00:16:07.519 in the building starting 2021. Oh, MITB. Yes. 00:16:07.679 --> 00:16:09.399 And she's not just starring. She's executive 00:16:09.399 --> 00:16:11.460 producing again. Yeah. The show was an instant 00:16:11.460 --> 00:16:13.779 hit. Broke records for Hulu's most watched comedy 00:16:13.779 --> 00:16:15.980 premiere ever. And her performance got great 00:16:15.980 --> 00:16:17.799 reviews, right? Especially alongside legends 00:16:17.799 --> 00:16:19.899 like Steve Martin and Martin Short. Phenomenal 00:16:19.899 --> 00:16:21.399 reviews. views. Praise for her performance, sure, 00:16:21.480 --> 00:16:24.200 but specifically her comedic timing, her chemistry 00:16:24.200 --> 00:16:26.779 with Martin in short, she absolutely held her 00:16:26.779 --> 00:16:28.659 own, proved her comedy chops weren't just an 00:16:28.659 --> 00:16:31.820 Alex Russo thing. And that success, again, translated 00:16:31.820 --> 00:16:34.940 into more power behind the camera, cementing 00:16:34.940 --> 00:16:38.279 that producer role. Absolutely. Because of OMPB's 00:16:38.279 --> 00:16:41.179 success, she became the most nominated Latina 00:16:41.179 --> 00:16:44.039 producer ever for The Big One, the primetime 00:16:44.039 --> 00:16:46.340 Emmy for Outstanding Comedy Series. Three years 00:16:46.340 --> 00:16:48.799 in a row, she got nominated. She's using her 00:16:48.799 --> 00:16:51.740 success to literally change who gets recognized 00:16:51.740 --> 00:16:53.759 in those production roles. It's more than just 00:16:53.759 --> 00:16:56.379 being the face on screen. And then wrapping up 00:16:56.379 --> 00:16:58.759 this period of intense creativity and, frankly, 00:16:58.879 --> 00:17:01.320 intense openness, she released the documentary 00:17:01.320 --> 00:17:05.119 Selena Gomez, My Mind and Me, in 2022. Yeah, 00:17:05.119 --> 00:17:07.019 that felt like pulling it all together. Critics 00:17:07.019 --> 00:17:10.049 called it raw and intimate. And it was. It won 00:17:10.049 --> 00:17:12.450 awards too, right? It did. Won the MTV Movie 00:17:12.450 --> 00:17:15.490 and TV Award for Best Music Documentary. By putting 00:17:15.490 --> 00:17:17.490 her struggles, her mental health journey out 00:17:17.490 --> 00:17:19.930 there in this really unfiltered way, she basically 00:17:19.930 --> 00:17:21.609 laid the groundwork, the ethical foundation, 00:17:21.670 --> 00:17:24.349 almost for what came next, her biggest venture 00:17:24.349 --> 00:17:26.670 yet. Which leads us perfectly into section four, 00:17:26.789 --> 00:17:28.990 the entrepreneurial juggernaut and global impact. 00:17:29.529 --> 00:17:31.349 This is where all that cultural influence, that 00:17:31.349 --> 00:17:33.490 trust she built, converts into absolutely massive 00:17:33.490 --> 00:17:36.210 financial success. The business side wasn't totally 00:17:36.210 --> 00:17:38.089 new, obviously. She'd done the clothing line, 00:17:38.190 --> 00:17:40.789 Dream Out Loud, back in 2010, the perfumes. Right, 00:17:40.849 --> 00:17:44.569 the earlier ventures. But things really started 00:17:44.569 --> 00:17:47.210 to scale up when she began landing these huge 00:17:47.210 --> 00:17:50.990 top -tier endorsement deals, like Coach, and 00:17:50.990 --> 00:17:53.910 especially the Puma deal in 2017 that was reported 00:17:53.910 --> 00:17:56.970 as a $30 million contract. She clearly understood 00:17:56.970 --> 00:17:59.400 her market value. And a huge part of that value 00:17:59.400 --> 00:18:01.140 was tied to her social media presence, right? 00:18:01.200 --> 00:18:03.700 That direct line to her audience. The numbers 00:18:03.700 --> 00:18:06.740 there are just wild. They're honestly hard to 00:18:06.740 --> 00:18:10.339 comprehend. As of mid -2023, the estimate was 00:18:10.339 --> 00:18:13.400 she could earn around $1 .7 million for a single 00:18:13.400 --> 00:18:15.579 sponsored Instagram post. One post. One post. 00:18:15.799 --> 00:18:17.680 But it's not just the money per post. It's the 00:18:17.680 --> 00:18:20.400 sheer scale. She is the most followed woman on 00:18:20.400 --> 00:18:23.279 the planet across all social media. Over 690 00:18:23.279 --> 00:18:26.359 million followers combined. My boy. And on Instagram 00:18:26.359 --> 00:18:28.460 specifically. She reclaimed the title of most 00:18:28.460 --> 00:18:31.059 followed woman in 2023. She was the first person 00:18:31.059 --> 00:18:33.359 ever to pass 100 million followers and the first 00:18:33.359 --> 00:18:35.819 woman ever to pass 400 million. That's not just 00:18:35.819 --> 00:18:38.359 fame. That's influence on an unprecedented scale. 00:18:38.539 --> 00:18:40.819 And she started leveraging that influence differently, 00:18:41.000 --> 00:18:43.380 didn't she? Moving beyond just endorsing products. 00:18:43.759 --> 00:18:46.339 Exactly. She shifted from being just the face 00:18:46.339 --> 00:18:49.079 of a brand to being an owner, an investor, a 00:18:49.079 --> 00:18:52.259 co -founder. Like in 2020, she became an owner 00:18:52.259 --> 00:18:54.420 investor in the ice cream brand Serendipity. 00:18:54.420 --> 00:18:58.259 In 2021, the delivery company GoPuff. And really 00:18:58.259 --> 00:19:01.779 significantly in 2021, she co -founded Wondermind. 00:19:02.000 --> 00:19:04.539 The mental health platform. Yes, notice the pattern. 00:19:04.700 --> 00:19:07.740 Ice cream? Okay, that's fun. But GoPuff is about 00:19:07.740 --> 00:19:10.039 convenience, and Wonder Mind is directly tied 00:19:10.039 --> 00:19:13.180 to her advocacy work. Her business moves started 00:19:13.180 --> 00:19:15.019 aligning perfectly with her personal mission. 00:19:15.380 --> 00:19:17.960 Control and purpose, again. Which brings us to 00:19:17.960 --> 00:19:20.079 the absolute centerpiece of her business empire, 00:19:20.660 --> 00:19:24.269 Rare Beauty. Launched in 2020 in a really crowded 00:19:24.269 --> 00:19:26.769 celebrity beauty market, what made Rare stand 00:19:26.769 --> 00:19:29.589 out so much so fast? It just wasn't playing the 00:19:29.589 --> 00:19:31.750 same game. From day one, Rare Beauty wasn't just 00:19:31.750 --> 00:19:34.289 about makeup. Its entire mission was woven around 00:19:34.289 --> 00:19:37.089 inclusivity and mental health advocacy. How so? 00:19:37.309 --> 00:19:40.569 The brand's stated goal, explicitly, is about 00:19:40.569 --> 00:19:43.089 helping people feel good about themselves. It's 00:19:43.089 --> 00:19:45.710 selling self -acceptance, not some impossible 00:19:45.710 --> 00:19:48.809 standard of beauty, not an unattainable image. 00:19:48.950 --> 00:19:52.220 That's their phrase. It sells empathy. And because 00:19:52.220 --> 00:19:54.579 she had spent years being so open and vulnerable 00:19:54.579 --> 00:19:57.819 about her own struggles, that message felt incredibly 00:19:57.819 --> 00:20:00.220 authentic coming from her. People trusted it. 00:20:00.279 --> 00:20:02.400 They bought into the mission, not just the makeup. 00:20:02.599 --> 00:20:04.579 And that mission clearly hit a nerve. The sales 00:20:04.579 --> 00:20:06.740 figures and recognition are incredible. They're 00:20:06.740 --> 00:20:09.259 huge. Rare Beauty was named one of Time's most 00:20:09.259 --> 00:20:12.319 influential companies in 2024. Not just a top 00:20:12.319 --> 00:20:14.700 beauty brand, an influential company. That says 00:20:14.700 --> 00:20:17.039 a lot. Wow. It's consistently one of Sephora's 00:20:17.039 --> 00:20:20.380 best sellers globally. Get this. In 2022 alone, 00:20:20.880 --> 00:20:23.779 They reportedly sold over 3 .1 million units 00:20:23.779 --> 00:20:26.380 of just one product, their liquid blush. That 00:20:26.380 --> 00:20:28.839 thing became an instant cult classic. Cremillion 00:20:28.839 --> 00:20:31.440 blushes. Right. Estimates put their 2023 revenue 00:20:31.440 --> 00:20:34.539 around $300 million, which led to this jaw -dropping 00:20:34.539 --> 00:20:38.920 valuation in 2024. $2 billion. $2 billion for 00:20:38.920 --> 00:20:41.640 a brand launched in 2020. Built on authenticity 00:20:41.640 --> 00:20:44.720 and mental health. Which leads us to the headline 00:20:44.720 --> 00:20:47.619 that really defined 2024 for her, financially 00:20:47.619 --> 00:20:50.119 speaking. The billionaire news. Yep. The source 00:20:50.119 --> 00:20:53.579 material confirms it. September 2024, Selena 00:20:53.579 --> 00:20:56.619 Gomez becomes a billionaire. Estimated net worth, 00:20:56.859 --> 00:21:01.960 $1 .3 billion. But here's the kicker. Roughly 00:21:01.960 --> 00:21:05.000 81 % of that fortune comes directly from her 00:21:05.000 --> 00:21:08.140 stake in Rare Beauty. She literally turned her 00:21:08.140 --> 00:21:10.680 personal journey, her vulnerability, her advocacy 00:21:10.680 --> 00:21:15.019 into a billion -dollar business at age 32, making 00:21:15.019 --> 00:21:17.619 her one of the youngest self -made female billionaires 00:21:17.619 --> 00:21:20.529 ever. It's kind of the ultimate proof that authenticity 00:21:20.529 --> 00:21:22.950 can be a massively successful business model. 00:21:23.029 --> 00:21:25.230 Absolutely staggering. And her influence wasn't 00:21:25.230 --> 00:21:27.470 just in business or music. She was getting major 00:21:27.470 --> 00:21:29.630 international recognition in other fields, too, 00:21:29.670 --> 00:21:31.609 around this time. That's right. On the acting 00:21:31.609 --> 00:21:33.890 front, her Spanish -language film, Amelia Perez, 00:21:34.170 --> 00:21:37.049 premiered at Cannes in 2024, won the jury prize. 00:21:37.269 --> 00:21:39.769 Big deal. Her performance got rave reviews, and 00:21:39.769 --> 00:21:41.849 she actually shared the Best Actress award with 00:21:41.849 --> 00:21:44.809 the whole female ensemble cast. So serious acting 00:21:44.809 --> 00:21:47.799 cred on the international stage. Exactly. High 00:21:47.799 --> 00:21:50.799 culture validation. And then, adding to that, 00:21:50.980 --> 00:21:53.039 the French government made her a member of the 00:21:53.039 --> 00:21:55.799 Order of Arts and Letters in 2024. That's a massive 00:21:55.799 --> 00:21:58.000 cultural honor in France. She's being recognized 00:21:58.000 --> 00:22:00.599 on multiple fronts globally. Okay, let's move 00:22:00.599 --> 00:22:03.519 into our final section, Section 5, Resilience, 00:22:03.539 --> 00:22:07.359 Advocacy, and the Future. I mean, to really grasp 00:22:07.359 --> 00:22:09.680 her impact, you have to understand the sheer 00:22:09.680 --> 00:22:12.240 scale of the health battle she's fought so publicly. 00:22:12.519 --> 00:22:14.640 The details in the sources are pretty harrowing, 00:22:14.640 --> 00:22:17.259 honestly. It's not just the lupus diagnosis back 00:22:17.259 --> 00:22:20.680 between 2012 and 2014. That kidney transplant 00:22:20.680 --> 00:22:23.400 she got in 2017 from her friend Francia Risa, 00:22:23.579 --> 00:22:26.220 it wasn't straightforward. What happened? There's 00:22:26.220 --> 00:22:29.619 a major complication, a ruptured artery. It required 00:22:29.619 --> 00:22:32.019 emergency surgery and auto transplantation using 00:22:32.019 --> 00:22:35.079 a vein from her leg. These are incredibly serious, 00:22:35.259 --> 00:22:38.019 painful, life -altering medical crises she went 00:22:38.019 --> 00:22:40.119 through, all while being one of the most famous 00:22:40.119 --> 00:22:41.859 people in the world. The pressure must have been 00:22:41.859 --> 00:22:43.400 immense. And then there's the mental health side. 00:22:43.740 --> 00:22:46.460 Her openness there is still pretty unusual for 00:22:46.460 --> 00:22:48.960 someone at her level of fame. It really is. Yeah. 00:22:49.039 --> 00:22:51.039 And it's become fundamental to her brand, hasn't 00:22:51.039 --> 00:22:53.599 it? She's talked openly about severe anxiety, 00:22:53.960 --> 00:22:56.460 depression. She revealed her bipolar disorder 00:22:56.460 --> 00:22:59.880 diagnosis in 2020. She even mentioned experiencing 00:22:59.880 --> 00:23:03.099 an episode of psychosis back in 2018. And just 00:23:03.099 --> 00:23:05.500 by talking about it. Right. Just by sharing her 00:23:05.500 --> 00:23:08.400 experiences, she helped normalize these conditions 00:23:08.400 --> 00:23:11.440 for millions of her followers. It reduced stigma 00:23:11.440 --> 00:23:14.549 just by being open. And that openness directly 00:23:14.549 --> 00:23:17.630 fuels her advocacy work, particularly the Rare 00:23:17.630 --> 00:23:19.890 Impact Fund. This isn't just like a celebrity 00:23:19.890 --> 00:23:21.910 writing a check. No, it's much more integrated. 00:23:22.089 --> 00:23:24.910 It's part of Rare Beauty's DNA. The fund has 00:23:24.910 --> 00:23:27.940 this incredibly ambitious goal. raise $100 million 00:23:27.940 --> 00:23:31.200 over 10 years. $100 million. Yeah, specifically 00:23:31.200 --> 00:23:33.660 to expand mental health services and education, 00:23:33.960 --> 00:23:36.380 especially for young people in underserved communities. 00:23:36.519 --> 00:23:39.160 And this commitment, it's earned her real recognition 00:23:39.160 --> 00:23:41.640 in the mental health field awards from places 00:23:41.640 --> 00:23:44.559 like McLean Hospital, Stanford's Healthcare Innovation 00:23:44.559 --> 00:23:47.940 Lab. This is strategic, long -term philanthropy 00:23:47.940 --> 00:23:50.500 built directly from her own lived experience. 00:23:50.859 --> 00:23:52.900 And her advocacy didn't just start with mental 00:23:52.900 --> 00:23:55.079 health, right? Her roots in that go way back. 00:23:55.299 --> 00:23:58.640 Way back. She became a UNICEF ambassador in 2009 00:23:58.640 --> 00:24:01.599 when she was just 17. The youngest ever at the 00:24:01.599 --> 00:24:04.269 time. She traveled to Ghana. raising awareness 00:24:04.269 --> 00:24:06.549 about vulnerable children. And she's used her 00:24:06.549 --> 00:24:09.009 platform for other causes, too. Consistently 00:24:09.009 --> 00:24:12.069 advocating for gender equality, racial justice, 00:24:12.430 --> 00:24:15.930 LGBTQ plus rights. She gave her Instagram platform 00:24:15.930 --> 00:24:18.210 over to Black Lives Matter activists like Alicia 00:24:18.210 --> 00:24:21.569 Garza during the 2020 protests. She's spoken 00:24:21.569 --> 00:24:24.009 out for abortion rights. Back during the revival 00:24:24.009 --> 00:24:26.730 tour, she donated proceeds from her North Carolina 00:24:26.730 --> 00:24:30.289 show specifically to fight the state's anti -transgender 00:24:30.289 --> 00:24:33.029 bathroom bill. Her engagement on social and political 00:24:33.029 --> 00:24:35.470 issues is pretty consistent. And very public. 00:24:35.650 --> 00:24:37.609 We also need to touch on how she's approached 00:24:37.609 --> 00:24:39.950 the Israel -Gaza conflict based on the sources. 00:24:40.230 --> 00:24:42.730 It seems focused on humanitarian aid, avoiding 00:24:42.730 --> 00:24:45.130 taking political sides. That's exactly how the 00:24:45.130 --> 00:24:47.289 sources frame it. They mentioned a 2014 post 00:24:47.289 --> 00:24:49.809 pre for Gaza, where she later clarified she wasn't 00:24:49.809 --> 00:24:52.329 picking sides. And then more recently, in 2023, 00:24:52.670 --> 00:24:54.589 the approach was very deliberately humanitarian 00:24:54.589 --> 00:24:58.849 and even handed. Both she personally and Rare 00:24:58.849 --> 00:25:01.549 Beauty as a company made public donations to 00:25:01.549 --> 00:25:04.220 two groups. Megan David -Adam, which is Israel's 00:25:04.220 --> 00:25:07.039 emergency service, and the Palestinian Red Crescent 00:25:07.039 --> 00:25:10.480 Society, which provides aid in Gaza and the West 00:25:10.480 --> 00:25:13.940 Bank. OK, so supporting aid on both sides. Exactly. 00:25:13.940 --> 00:25:16.559 And you also find the artist for Ceasefire Open 00:25:16.559 --> 00:25:19.630 Letter. calling for immediate ceasefire. So the 00:25:19.630 --> 00:25:21.930 strategy seems very focused on supporting civilian 00:25:21.930 --> 00:25:24.490 relief and peace while staying neutral on the 00:25:24.490 --> 00:25:26.690 core political conflict itself. Got it. Okay, 00:25:26.710 --> 00:25:28.529 looking forward now, her recent career focus, 00:25:28.710 --> 00:25:31.630 she made waves early in 2024 saying she actually 00:25:31.630 --> 00:25:34.589 prefers acting to music now. Even hinted she 00:25:34.589 --> 00:25:37.029 might only have one more album in me, said she 00:25:37.029 --> 00:25:39.250 felt a little too old for the pop star life. 00:25:39.430 --> 00:25:41.130 Yeah, that quote got a lot of attention. It signals 00:25:41.130 --> 00:25:43.650 maybe a desire for more stability, maybe focusing 00:25:43.650 --> 00:25:46.089 on acting and production, which... fits her recent 00:25:46.089 --> 00:25:49.809 successes like ONITB. But the reality on the 00:25:49.809 --> 00:25:51.869 ground is kind of ironic, isn't it? How do you 00:25:51.869 --> 00:25:54.269 mean? The timing? Yeah. The person saying she's 00:25:54.269 --> 00:25:56.250 maybe stepping back from pop music. Well, she 00:25:56.250 --> 00:25:58.349 just married a record producer, Benny Blanco, 00:25:58.529 --> 00:26:01.650 in September 2025. And their first album together, 00:26:01.910 --> 00:26:04.289 I Said I Love You First, which came out in March 00:26:04.289 --> 00:26:07.769 2025. It gave her the biggest sales week of her 00:26:07.769 --> 00:26:11.680 entire career. 120 ,000 units first week. Wow. 00:26:11.799 --> 00:26:14.279 So even as she expresses a preference for acting. 00:26:14.440 --> 00:26:17.920 Her music is hitting new commercial peaks, especially 00:26:17.920 --> 00:26:19.640 this collaboration with her husband. It shows 00:26:19.640 --> 00:26:23.660 her power in music definitely hasn't faded, even 00:26:23.660 --> 00:26:25.819 if her personal preference is shifting. it's 00:26:25.819 --> 00:26:28.640 a fascinating tension and finally just underscoring 00:26:28.640 --> 00:26:31.339 her commitment to radical vulnerability she shared 00:26:31.339 --> 00:26:34.119 something deeply personal in 2024 about her future 00:26:34.119 --> 00:26:37.079 family plans yes she disclosed that due to her 00:26:37.079 --> 00:26:39.339 health issues specifically the lupus and the 00:26:39.339 --> 00:26:41.740 treatments she likely can't carry children herself 00:26:41.740 --> 00:26:44.319 and she shared her intention to explore other 00:26:44.319 --> 00:26:46.880 paths to motherhood like surrogacy or adoption 00:26:46.880 --> 00:26:49.380 when the time is right again just incredibly 00:26:49.380 --> 00:26:52.299 open it's the final piece isn't it even sharing 00:26:52.299 --> 00:26:54.859 these really intimate potentially painful future 00:26:54.859 --> 00:26:57.279 hurdles she keeps that dialogue open with her 00:26:57.279 --> 00:27:00.059 audience it reinforces that bond of trust that 00:27:00.059 --> 00:27:02.759 everything especially rare beauty is built on 00:27:03.079 --> 00:27:05.579 So wrapping this all up, this huge deep dive, 00:27:05.759 --> 00:27:08.720 what's the big takeaway? For me, it's the sheer 00:27:08.720 --> 00:27:11.599 mastery of her own story, how she navigated from 00:27:11.599 --> 00:27:14.359 being this, you know, protected Disney kid to 00:27:14.359 --> 00:27:17.180 a completely autonomous self -made mogul and 00:27:17.180 --> 00:27:20.220 how she used that incredible social media power 00:27:20.220 --> 00:27:22.859 being the most followed woman, not just for fame, 00:27:22.960 --> 00:27:26.900 but to build this multibillion dollar company, 00:27:26.980 --> 00:27:29.779 a rare beauty that has mental health advocacy 00:27:29.779 --> 00:27:32.900 baked into its very core. I think that's exactly 00:27:32.900 --> 00:27:34.920 it. The key insight here is how she's kind of 00:27:34.920 --> 00:27:37.220 flipped the script on celebrity. She's the first 00:27:37.220 --> 00:27:39.460 former Disney star to hit billionaire status, 00:27:39.579 --> 00:27:42.720 right? But how she did it is revolutionary. The 00:27:42.720 --> 00:27:44.539 vast majority of that wealth came from a beauty 00:27:44.539 --> 00:27:46.519 brand that succeeded because of her transparency, 00:27:46.720 --> 00:27:48.859 because she shared her struggles with lupus, 00:27:48.859 --> 00:27:51.480 anxiety, bipolar disorder. Vulnerability as the 00:27:51.480 --> 00:27:53.660 app. Precisely. Her career proves, maybe more 00:27:53.660 --> 00:27:55.559 clearly than anyone else's, that in today's world, 00:27:55.660 --> 00:27:58.740 authenticity, empathy, vulnerability, they aren't 00:27:58.740 --> 00:28:00.680 just nice to haves. They can be the most powerful 00:28:00.680 --> 00:28:03.440 engines for cultural impact and massive commercial 00:28:03.440 --> 00:28:06.259 success. It's an absolutely remarkable story 00:28:06.259 --> 00:28:09.799 of strategic growth, resilience, and reinvention. 00:28:10.240 --> 00:28:13.599 We've seen her conquer global music charts, win 00:28:13.599 --> 00:28:16.440 serious acclaim for her comedy acting, and fundamentally 00:28:16.440 --> 00:28:18.480 change the conversation in the beauty industry 00:28:18.480 --> 00:28:21.279 from the CEO chair. She's done it all. Which 00:28:21.279 --> 00:28:23.079 leads to the big question, the one we leave for 00:28:23.079 --> 00:28:25.940 you. She says she prefers acting, but her latest 00:28:25.940 --> 00:28:27.859 album with her husband is her biggest seller 00:28:27.859 --> 00:28:31.099 yet. She's broken records in TV comedy with Oh 00:28:31.099 --> 00:28:34.990 My TB and in world music with... Calm down. So 00:28:34.990 --> 00:28:37.430 looking ahead, say, five years, where do you 00:28:37.430 --> 00:28:40.089 think her main focus will actually land? Will 00:28:40.089 --> 00:28:42.329 her defining legacy be written in Hollywood, 00:28:42.430 --> 00:28:46.009 on the music charts, or in the boardroom? It's 00:28:46.009 --> 00:28:47.769 a fascinating question. Where does she go next? 00:28:48.170 --> 00:28:49.829 Something for you to think about. Thanks for 00:28:49.829 --> 00:28:51.490 diving deep with us. Catch you next time.