WEBVTT 00:00:01.560 --> 00:00:05.540 I remember the first time I went to my accountant. 00:00:06.420 --> 00:00:09.180 We sat down and he was asking me a bunch of questions. 00:00:09.960 --> 00:00:15.380 And then he said, so how are you keeping records of your income and your expenses? 00:00:16.219 --> 00:00:19.920 Are you like using a spreadsheet or some accounting software? 00:00:20.880 --> 00:00:27.880 And I looked him dead in the face and I said, oh, no, I'm just using a shoebox. 00:00:28.780 --> 00:00:32.860 And he turned pale white before I told him I was joking. 00:00:33.200 --> 00:00:37.060 And I had a pretty extensive spreadsheet that I was using at the time. 00:00:38.340 --> 00:00:45.320 And the reason that he turned pale white is because a shoebox is a terrible accounting method. 00:00:45.520 --> 00:00:47.660 It's just a pile of papers. 00:00:47.820 --> 00:00:58.120 You can't possibly understand the health of your business when you just shove all of your receipts and invoices. 00:00:59.060 --> 00:00:59.980 into a shoebox. 00:01:01.180 --> 00:01:08.380 And it's kind of the same with a podcast that lacks an actual planner. 00:01:08.660 --> 00:01:12.940 I've talked to dozens of podcasters 00:01:14.540 --> 00:01:18.780 and the worst answer that they can give me when I say, 00:01:18.920 --> 00:01:21.599 how are you keeping track of your episodes, 00:01:22.460 --> 00:01:24.580 is, oh, I don't. 00:01:24.580 --> 00:01:26.300 I just record them and release them. 00:01:27.700 --> 00:01:34.220 followed only by, oh, I use a notebook or whatever scrap of paper is near me. 00:01:35.600 --> 00:01:42.480 The reason this is bad is because you can't possibly have a strategy or get ahead 00:01:43.520 --> 00:01:46.740 if you are not using a podcast planner. 00:01:47.620 --> 00:01:52.180 You don't know without referencing your published episodes 00:01:53.220 --> 00:01:56.060 what you've talked about and what you haven't, 00:01:56.600 --> 00:02:00.520 and you don't have a place to keep track of ideas. 00:02:01.680 --> 00:02:04.980 So today, I'm going to tell you all the reason 00:02:05.050 --> 00:02:12.280 do you need a podcast planner if you want to streamline your podcast. 00:02:12.700 --> 00:02:17.980 If you want to get it to a place where you're not feeling constantly overwhelmed 00:02:18.840 --> 00:02:26.440 and constantly behind and feeling under the gun to get an episode out 00:02:26.760 --> 00:02:31.400 because you always publish on Mondays, and it is Sunday night. 00:02:33.740 --> 00:02:37.700 And if you are thinking, this is great, I just don't know where to start. 00:02:38.200 --> 00:02:39.380 I need a podcast planner. 00:02:40.060 --> 00:02:47.680 You can go to streamlined.fm slash planner, and you can get my Notion template totally for free. 00:02:47.760 --> 00:02:49.300 You don't even have to put in your email address. 00:02:50.100 --> 00:02:51.080 This is just yours. 00:02:51.700 --> 00:02:56.380 You can join my email list on that page, and I will talk about building systems. 00:02:56.500 --> 00:03:02.820 and automation, but if you just want the planner, totally free, no strings attached, just go and download it. 00:03:03.780 --> 00:03:06.680 That's at streamlined.fm slash planner. 00:03:08.220 --> 00:03:15.640 So, let's give you three reasons why you need a podcast planner. 00:03:17.200 --> 00:03:21.600 Number one, it helps you stay organized. 00:03:23.920 --> 00:03:32.660 By having a podcast planner, you can look at all of your published and upcoming episodes. 00:03:33.000 --> 00:03:34.420 You can order them the right way. 00:03:34.540 --> 00:03:38.040 You can see when you're going to run out of ideas. 00:03:39.360 --> 00:03:44.660 And you can keep track of the episodes you've published and the ideas you're thinking about publishing. 00:03:45.320 --> 00:03:47.620 And maybe the ones that just don't do very well. 00:03:48.640 --> 00:04:12.560 This is especially important if you have guests on your podcast because you need to keep track of even more, not just your ideas, but have you booked the guest? Have you recorded with them? Is the episode out for edit? You can't keep all of this in your head. Things will fall through the cracks. 00:04:14.120 --> 00:04:16.180 Which brings me to my second point. 00:04:17.299 --> 00:04:38.240 Having a planner that helps you stay organized also helps you get ahead because now, instead of just working on the next episode and publishing the next episode, you can plan multiple episodes all at the same time and know how much runway you have. 00:04:38.780 --> 00:04:48.900 at any given time, I know what I have in the tank. And usually I am four to five weeks 00:04:49.380 --> 00:04:58.440 ahead of schedule with my podcast. And knowing that means that I can batch record a bunch of episodes 00:04:58.690 --> 00:05:06.060 in a day, schedule them, react to what my audience is saying and asking, and then plan 00:05:06.260 --> 00:05:07.860 the next batch of episodes. 00:05:09.300 --> 00:05:15.460 In fact, I was looking over my planner recently, and I had made a mistake not in the 00:05:16.100 --> 00:05:21.480 numbering of the episodes or the number of episodes that I had in the tank, but in the 00:05:21.620 --> 00:05:24.280 date, I had skipped a date. 00:05:25.800 --> 00:05:30.840 But because I was so far ahead, I just bumped everything up an extra date. 00:05:30.870 --> 00:05:32.640 And so no panic on my part. 00:05:33.220 --> 00:05:36.040 No worrying that, oh my gosh, I don't have an episode for the next. 00:05:36.100 --> 00:05:42.360 this week. Just moving some things around to get the schedule back on track. 00:05:44.200 --> 00:05:51.160 So having this will give you more time and space. It will make you panic less and it will 00:05:51.600 --> 00:05:58.820 increase the quality of your episodes because instead of sitting down on a Sunday night or 00:05:58.880 --> 00:06:03.880 a Monday afternoon to get an episode out the next day and going, what should I talk about today? 00:06:04.320 --> 00:06:14.400 and then throwing something together, or even worse, asking chat GPT or some LLM what you should talk about and then having it come up with an outline for you, 00:06:15.680 --> 00:06:20.060 you can actually think about the problems you're trying to solve for your audience. 00:06:21.880 --> 00:06:23.840 So those are the first two things. 00:06:24.260 --> 00:06:28.100 A planner will help you stay organized and it will help you get ahead. 00:06:30.320 --> 00:06:33.940 But you might be thinking, okay, Joe, I can do that with a paper plan. 00:06:33.940 --> 00:06:40.260 like why is a notebook so bad? Well, it's really because of the third reason, and that is 00:06:41.040 --> 00:06:51.200 using an online planner or a digital planner helps you build a system and automations around 00:06:51.560 --> 00:06:59.760 your podcast so that you don't have to do as much. The reason that I use Notion is really 00:07:00.400 --> 00:07:03.920 twofold. The first is that it is really easy for me to 00:07:04.000 --> 00:07:11.020 share my planner with my team, so my VA and my editor, and when I'm releasing a video for a 00:07:11.140 --> 00:07:17.500 particular episode, my thumbnail designer. And the other reason is there are lots of automations. 00:07:18.120 --> 00:07:27.080 Notion has built in automations and both make and Zapier work with Notion, which means that I can 00:07:28.480 --> 00:07:33.860 easily use automation to put things in the planner, update the planner, send email, 00:07:34.740 --> 00:07:41.520 based on status changes inside the planner and assets to the planner and more. 00:07:42.600 --> 00:07:54.100 And as we move into an increasingly sophisticated version of AI, something that people are calling 00:07:54.420 --> 00:08:03.020 AI agents, having a digital planner will allow those agents, 00:08:04.020 --> 00:08:07.880 to work directly with the planner without us. 00:08:08.760 --> 00:08:10.440 Something I haven't tried yet, 00:08:10.620 --> 00:08:12.820 but I plan to do in the very near future 00:08:13.900 --> 00:08:16.920 is see how Claude Co-work 00:08:18.100 --> 00:08:23.300 can help me manage the files for my podcast 00:08:24.200 --> 00:08:26.600 without me having to touch a thing. 00:08:26.880 --> 00:08:30.360 So the way that I record my solo episodes 00:08:31.780 --> 00:08:37.659 is I open up Logic Pro, I have an outline or some notes that I've scribbled on a note card 00:08:38.120 --> 00:08:40.080 of the things I want to talk about. 00:08:40.260 --> 00:08:44.360 This is the one right there for this episode. 00:08:45.400 --> 00:08:47.860 I just have a few notes here, some talking points. 00:08:49.520 --> 00:08:58.020 When I'm done recording, I will save this episode to the streamlined podcaster folder in Google Drive. 00:08:59.780 --> 00:09:06.980 From there, I will take the file and drop it into Mac Whisper, which is my transcription app. 00:09:08.120 --> 00:09:16.000 I will take the transcript and paste it into my podcast project in Claude, 00:09:17.580 --> 00:09:23.340 which will pull out the show notes, make sure that I stayed on track the whole time, 00:09:23.480 --> 00:09:28.660 recommend edits, which I might take or not take, recommend some titles and descriptions, 00:09:29.540 --> 00:09:32.660 based on the keywords I want to rank for, 00:09:32.860 --> 00:09:35.120 which I, again, will take or not take. 00:09:35.220 --> 00:09:37.480 I usually end up changing those pretty heavily. 00:09:38.920 --> 00:09:41.300 But then I will take all of that 00:09:41.440 --> 00:09:46.320 and paste it back into my planner in Notion to make the changes. 00:09:48.600 --> 00:09:52.740 That's a lot of moving between apps. 00:09:54.380 --> 00:09:57.740 My understanding is that Claude Co-work 00:09:58.580 --> 00:10:00.600 can do all of that for me. 00:10:01.780 --> 00:10:03.240 I finish recording 00:10:04.380 --> 00:10:06.420 and then it takes the file from the folder, 00:10:06.900 --> 00:10:08.320 drops it into Mac Whisper, 00:10:08.980 --> 00:10:09.980 copies the transcript, 00:10:10.340 --> 00:10:13.100 drops it into the Claude Project, 00:10:13.920 --> 00:10:15.220 and then takes the results 00:10:15.920 --> 00:10:19.680 and pasts it into Notion for me to review. 00:10:21.920 --> 00:10:23.700 This is the sort of 00:10:24.780 --> 00:10:25.460 automation 00:10:26.660 --> 00:10:27.680 that can save 00:10:27.820 --> 00:10:30.680 you hours per week. 00:10:31.740 --> 00:10:39.440 It takes me, depending on the length of the episode, anywhere from 15 to 30 minutes, to do all of 00:10:39.540 --> 00:10:41.000 that post-production stuff. 00:10:43.480 --> 00:10:50.820 Imagine if I could just record a bunch of episodes, have Claude Co-Work do its thing, and then 00:10:50.820 --> 00:10:57.440 when I'm ready to review the copy, I sit down and do it, I've saved, let's say, conservatively, 00:10:58.200 --> 00:10:58.760 an hour. 00:11:00.240 --> 00:11:12.700 An hour that gives me more time to either record more episodes or create better content or do billable work or reach out to a potential sponsor. 00:11:14.180 --> 00:11:18.960 This is the real power of having a good podcast planner. 00:11:19.960 --> 00:11:27.440 And yes, mine is in Notion and again you can get it at streamlined.fm slash planner, but you don't have to use Notion. 00:11:27.560 --> 00:11:30.580 and in fact, if you don't like Notion, you shouldn't use Notion. 00:11:31.420 --> 00:11:40.560 You should use the one that works best for you, whether that is a Google sheet or clickup or airtable or whatever. 00:11:42.000 --> 00:11:50.900 It should be something that is digital so that you can make a system around it. 00:11:52.680 --> 00:11:55.880 All right, that's it for this episode of the streamlined podcaster. 00:11:56.300 --> 00:11:57.200 I hope you enjoyed it. 00:11:57.320 --> 00:12:05.680 If you have questions, comments, concerns, you can send feedback over at streamlinedfeedback.com. 00:12:06.540 --> 00:12:12.640 If you're interested in what my podcast planner looks like, you can head over to streamlined.fm slash planner. 00:12:13.660 --> 00:12:17.860 And until next time, I hope you find some space in your week.