WEBVTT 00:00:02.720 --> 00:00:06.320 Welcome to the Streamlines Podcaster, a podcast 00:00:06.320 --> 00:00:08.779 that shows you how to put the right systems in 00:00:08.779 --> 00:00:12.279 place so you can stop spinning your wheels, focus 00:00:12.279 --> 00:00:15.179 on making great content and see your show grow. 00:00:15.679 --> 00:00:17.839 Because there's nothing worse than putting a 00:00:17.839 --> 00:00:20.760 ton of effort into your show to see very few 00:00:20.760 --> 00:00:24.519 benefits and even fewer downloads. My name is 00:00:24.519 --> 00:00:26.739 Joe Casabona, and I know you're strapped for 00:00:26.739 --> 00:00:30.399 time. So let's get into it. Hey, everybody, Joe 00:00:30.399 --> 00:00:33.840 Casabona here today. I want to go through my 00:00:33.840 --> 00:00:36.100 favorite points of the independent podcaster 00:00:36.100 --> 00:00:41.219 report 2025. I will link the entire report below. 00:00:41.960 --> 00:00:44.520 So I'll start with kind of methodology and limitations 00:00:44.520 --> 00:00:48.179 for what they did. And then I'll hit my most 00:00:48.179 --> 00:00:50.340 interesting points. I'm not going to go through 00:00:50.340 --> 00:00:51.899 the whole thing because I think that's boring 00:00:51.899 --> 00:00:54.399 for you to hear me talk about the whole thing. 00:00:55.579 --> 00:00:57.899 If you want to hear me talk about the whole thing, 00:00:58.159 --> 00:01:01.299 let me know. Leave a comment over a streamlined 00:01:01.299 --> 00:01:03.500 podcaster comm that's also where you can get 00:01:03.500 --> 00:01:07.540 the report This report was put together by the 00:01:07.540 --> 00:01:14.200 podcast host and ala to it has 558 creators and 00:01:14.200 --> 00:01:18.159 the number of people who took it largely probably 00:01:18.159 --> 00:01:21.299 overwhelmingly from the podcast host and ala 00:01:21.299 --> 00:01:27.840 to audience slash customer base so You know, 00:01:27.840 --> 00:01:33.120 they say represents a sample It reflects their 00:01:33.120 --> 00:01:36.319 own audience may not capture the full range of 00:01:36.319 --> 00:01:40.140 backgrounds I've always had in my head that like 00:01:40.140 --> 00:01:42.939 a thousand is significant significant statistically 00:01:42.939 --> 00:01:46.480 significant, but again This is a limitation. 00:01:46.480 --> 00:01:48.620 I think there are still some interesting snapshots 00:01:48.620 --> 00:01:50.200 here. I went through and I highlighted some things 00:01:50.200 --> 00:01:53.299 so I'll walk through these I'd love to hear your 00:01:53.299 --> 00:01:55.700 thoughts on it again over a streamlined podcaster 00:01:55.700 --> 00:01:59.209 calm I do want to say right off the bat, I didn't 00:01:59.209 --> 00:02:01.769 highlight this, but 47 % of people are aged 50 00:02:01.769 --> 00:02:07.629 plus. And this is either like younger generations 00:02:07.629 --> 00:02:13.409 don't want to take polls or surveys or just the 00:02:13.409 --> 00:02:15.110 podcast host has been around for a very long 00:02:15.110 --> 00:02:18.189 time and maybe their audience is aging with them. 00:02:18.530 --> 00:02:22.229 So just an interesting point. The first thing 00:02:22.229 --> 00:02:26.960 I highlighted. was the primary goal. What is 00:02:26.960 --> 00:02:31.319 the ultimate goal of your podcast? 31 % said 00:02:31.319 --> 00:02:35.379 help, support, or motivate others. 20 % said 00:02:35.379 --> 00:02:40.139 personal enjoyment or creative outlet. 12 % said 00:02:40.139 --> 00:02:44.300 raise awareness about a cause or topic. 11 % 00:02:44.300 --> 00:02:47.360 said establish a main income source. The rest, 00:02:47.360 --> 00:02:49.060 I think there's like a hodgepodge here that could 00:02:49.060 --> 00:02:50.919 probably all be grouped together. Establish a 00:02:50.919 --> 00:02:52.719 main income source, develop or promote a business 00:02:52.719 --> 00:02:55.419 or brand. build my authority on a topic, create 00:02:55.419 --> 00:03:01.479 a side hustle, accounts for 33%. I think those 00:03:01.479 --> 00:03:05.860 could kind of all be lumped together, but they're 00:03:05.860 --> 00:03:08.180 not. They're broken up. I assume they have a 00:03:08.180 --> 00:03:11.419 reason for that. So 31 % though, help support 00:03:11.419 --> 00:03:13.740 or motivate others. I think that's very interesting. 00:03:13.800 --> 00:03:16.719 I think this is the best place for small business 00:03:16.719 --> 00:03:18.360 owners to be, right? If you're listening to this, 00:03:18.460 --> 00:03:21.900 you likely are a small business owner or want 00:03:21.900 --> 00:03:25.639 to be. And help, support, and motivate others 00:03:25.639 --> 00:03:30.780 is a very important aspect of a podcast for us, 00:03:30.780 --> 00:03:34.360 right? I've been telling people what is your, 00:03:34.520 --> 00:03:36.740 you know, and I help people launch their podcasts. 00:03:37.860 --> 00:03:42.180 I say, what is your positioning, packaging, and 00:03:42.180 --> 00:03:45.979 promise? Who are you serving? How are you telling 00:03:45.979 --> 00:03:50.020 them you serve them? What are you promising them 00:03:50.020 --> 00:03:55.199 when they listen? And usually this is how do 00:03:55.199 --> 00:03:56.780 I help, like who do I help and how do I help 00:03:56.780 --> 00:03:59.680 them? So that's the positioning, packaging, and 00:03:59.680 --> 00:04:02.280 promise. I think this aligns very well for small 00:04:02.280 --> 00:04:06.620 business owners. Now if we look at what the biggest 00:04:06.620 --> 00:04:14.259 challenge is, and quick caveat here, 19 % of 00:04:14.259 --> 00:04:19.100 survey respondents said that they are pre -launch. 00:04:19.899 --> 00:04:24.220 And so, For any questions about, like, what's 00:04:24.220 --> 00:04:27.899 your current problem, struggle, income source, 00:04:27.980 --> 00:04:31.120 whatever. That's only for people who currently 00:04:31.120 --> 00:04:37.879 have a podcast. So, 558 minus 19 percent is 400, 00:04:38.019 --> 00:04:43.160 let's say 452, 451 .98. So, let's say 452. So, 00:04:43.279 --> 00:04:44.860 any of these questions I'm going to cover now, 00:04:46.000 --> 00:04:51.120 likely 452 people responded to. Biggest challenge, 00:04:51.259 --> 00:04:56.519 growth and discoverability. 72 % of people said 00:04:56.519 --> 00:05:01.459 that. This makes perfect sense. Growth and discoverability 00:05:01.459 --> 00:05:05.899 are very hard. I usually tell people, hey, a 00:05:05.899 --> 00:05:08.040 podcast is for strengthening your relationship, 00:05:08.160 --> 00:05:11.600 not for getting discovered. And your workflow, 00:05:12.139 --> 00:05:17.019 your system and process should be around creating 00:05:17.019 --> 00:05:20.939 great content and then putting it out there in 00:05:20.939 --> 00:05:24.300 the world. You can't just publish a podcast episode 00:05:24.300 --> 00:05:27.459 and hope people find it. I mean, you can. You 00:05:27.459 --> 00:05:30.860 should hope people find it. But job's not done 00:05:30.860 --> 00:05:33.120 once it's published, right? If you want your 00:05:33.120 --> 00:05:36.899 podcast to grow in that way. And my friend Courtney 00:05:36.899 --> 00:05:39.720 Elmer talks about podcast SEO a lot. This is 00:05:39.720 --> 00:05:41.920 really important. You need to focus on that. 00:05:42.540 --> 00:05:44.600 You need to think about that. I think this is 00:05:44.600 --> 00:05:46.920 one of the few places where like AI could help 00:05:46.920 --> 00:05:50.000 you here. appreciably help you. We'll get to 00:05:50.000 --> 00:05:53.199 more of that in the survey. But yeah, growing 00:05:53.199 --> 00:06:01.959 a podcast is hard. There's no algorithm for podcast 00:06:01.959 --> 00:06:03.939 discovery. There's no single algorithm. It's 00:06:03.939 --> 00:06:07.519 not like YouTube. Or it's not like any social 00:06:07.519 --> 00:06:11.560 network. Yes, there is maybe an algorithm in 00:06:11.560 --> 00:06:16.860 Spotify, but not really. There's no real recommendation 00:06:16.860 --> 00:06:19.839 engine, so that's really hard. A distant second 00:06:19.839 --> 00:06:24.439 is making money at 39%, and audience engagement 00:06:24.439 --> 00:06:28.660 is 32, and then rounding out the 30 or more percent 00:06:28.660 --> 00:06:31.019 of respondents. And they could pick more than 00:06:31.019 --> 00:06:35.779 one. Time commitment and burnout, which is my 00:06:35.779 --> 00:06:38.980 jam, right? So 30 % of the people here in this 00:06:38.980 --> 00:06:42.959 survey could likely benefit from how I help people. 00:06:45.199 --> 00:06:48.439 So that is biggest challenge if we scroll down 00:06:48.439 --> 00:06:51.180 a little bit I highlighted this because I think 00:06:51.180 --> 00:06:53.360 it's interesting. I've always thought about like 00:06:53.360 --> 00:06:56.899 podcasts and how they make money 85 % said they 00:06:56.899 --> 00:07:00.939 are not making money their podcast does not make 00:07:00.939 --> 00:07:04.220 money I'm a little I didn't take the survey. 00:07:04.220 --> 00:07:08.379 I'm a little curious if they mean that they're 00:07:08.379 --> 00:07:15.389 not generating revenue or if it means that they 00:07:15.389 --> 00:07:19.009 are generating revenue and their costs just exceed 00:07:19.009 --> 00:07:27.870 the revenue they're generating. The caveat here 00:07:27.870 --> 00:07:32.850 in the survey is like the low yes numbers maybe 00:07:32.850 --> 00:07:35.870 because majority of participants don't see monetization 00:07:35.870 --> 00:07:39.290 as a driver or priority just yet. That could 00:07:39.290 --> 00:07:43.449 be true, right? I think also if we dig deeper 00:07:43.449 --> 00:07:48.170 into revenue streams they've used, sponsorship 00:07:48.170 --> 00:07:52.810 and advertising and paid subscriptions are the 00:07:52.810 --> 00:07:56.110 biggest ones with 65 % and 48 % respectively. 00:07:56.910 --> 00:07:59.189 Those are also the hardest ways in my opinion 00:07:59.189 --> 00:08:03.769 to make money. I'm a sponsorship coach. I am 00:08:03.769 --> 00:08:06.170 an evangelist for RSS .com where we give people 00:08:06.170 --> 00:08:09.279 a lot of opportunities to make money. including 00:08:09.279 --> 00:08:14.060 paid ads, which is our dynamic instance for programmatic 00:08:14.060 --> 00:08:17.180 ads inserted dynamically. You probably heard 00:08:17.180 --> 00:08:19.240 one or two at the beginning of this episode. 00:08:20.620 --> 00:08:24.300 And it's still really hard to make appreciable 00:08:24.300 --> 00:08:28.600 money that way. Paid subscriptions even more, 00:08:28.939 --> 00:08:34.129 especially because if you look at The let's see 00:08:34.129 --> 00:08:37.190 number of down that they ask number of downloads 00:08:37.190 --> 00:08:40.590 at some point Like how many downloads is your 00:08:40.590 --> 00:08:43.990 show getting? I can't find it right now, but 00:08:43.990 --> 00:08:47.789 You know most are here. We go. How many downloads 00:08:47.789 --> 00:08:50.629 do your new episodes typically get? 50 % said 00:08:50.629 --> 00:09:02.969 less than 50 500 and more 16 percent total paid 00:09:02.969 --> 00:09:09.149 memberships is really, really hard if you don't 00:09:09.149 --> 00:09:12.549 have a big audience to make appreciable money. 00:09:13.809 --> 00:09:19.269 If you have a small niche audience and you're 00:09:19.269 --> 00:09:23.289 considering your packaging, positioning, and 00:09:23.289 --> 00:09:26.950 promise, coaching, consulting, and mentorship, 00:09:27.029 --> 00:09:30.669 which 29 % said they've tried, and product sales, 00:09:30.909 --> 00:09:35.269 27 % said they tried. Those could be big revenue 00:09:35.269 --> 00:09:38.710 generators for you. And I'm not saying easy, 00:09:39.169 --> 00:09:42.029 but easier. So which revenue stream has been 00:09:42.029 --> 00:09:45.350 most profitable to you? 41 % said sponsorship 00:09:45.350 --> 00:09:49.629 advertising, 23 % said paid subscriptions, and 00:09:49.629 --> 00:09:52.710 15 % said consulting, coaching, or mentorship. 00:09:54.970 --> 00:09:59.929 Your most profitable... I'd love to see raw numbers 00:09:59.929 --> 00:10:03.850 on paid subscriptions Because I want to know 00:10:03.850 --> 00:10:06.190 what the audience size in how much they're charging 00:10:06.190 --> 00:10:09.929 for paid subscriptions and if it's like like 00:10:09.929 --> 00:10:11.690 how different would the answer to this question 00:10:11.690 --> 00:10:17.210 would be If it was Which revenue stream has been 00:10:17.210 --> 00:10:20.309 worth it for you? I'd be really curious about 00:10:20.309 --> 00:10:24.929 that So that's a this is not really making money 00:10:25.019 --> 00:10:28.720 I want to get into the meat, which now is video 00:10:28.720 --> 00:10:32.820 and AI. And I'll get a disclaimer and a small 00:10:32.820 --> 00:10:36.200 rant out of the way here, because I think that 00:10:36.200 --> 00:10:40.299 video is an inevitability for podcasters. But 00:10:40.299 --> 00:10:42.600 I think it's just worth noting that the last 00:10:42.600 --> 00:10:48.000 time I saw this survey, Allatoo, who put out 00:10:48.000 --> 00:10:54.000 this report, didn't have video support the last 00:10:54.000 --> 00:10:58.789 time I saw it. And now they do. I just I'm not 00:10:58.789 --> 00:11:02.490 saying. If that means anything, I think like 00:11:02.490 --> 00:11:05.590 generally. If you have a product and it adds 00:11:05.590 --> 00:11:07.710 a feature, your customers are more likely to 00:11:07.710 --> 00:11:10.250 want or you either put it out because your customers 00:11:10.250 --> 00:11:13.029 want it. Or your customers are more likely to 00:11:13.029 --> 00:11:16.049 use it once you put it out. So I think I just 00:11:16.049 --> 00:11:20.549 want to. State that explicitly. Honestly, video 00:11:20.549 --> 00:11:25.669 in podcasting is an inevitability. There are 00:11:25.669 --> 00:11:30.049 more like if 72 % of these respondents are struggling 00:11:30.049 --> 00:11:33.990 with discover ability Having your podcast on 00:11:33.990 --> 00:11:39.090 YouTube and video with Spotify Improves the discover 00:11:39.090 --> 00:11:43.330 ability So it is an inevitability and I'll also 00:11:43.330 --> 00:11:47.669 just say if you're still saying your podcast 00:11:47.669 --> 00:11:51.090 isn't really a podcast unless it has an RSS feed 00:11:51.090 --> 00:11:55.200 or If you're only on YouTube, you don't really 00:11:55.200 --> 00:11:58.639 have a podcast. Like, knock that off. You are 00:11:58.639 --> 00:12:03.779 objectively wrong. When someone says, I have 00:12:03.779 --> 00:12:08.120 a podcast, it's only on YouTube. It is my job 00:12:08.120 --> 00:12:10.840 to say, have you considered a way to get your 00:12:10.840 --> 00:12:13.980 podcast in other apps like Spotify and Apple 00:12:13.980 --> 00:12:16.759 podcasts? Because when you're just like, oh, 00:12:16.759 --> 00:12:18.759 that's not really a podcast, you sound like a 00:12:18.759 --> 00:12:23.450 dick. Plain and simple, right? And if you're 00:12:23.450 --> 00:12:26.809 trying to be some sort of podcast purist, then 00:12:26.809 --> 00:12:30.269 you can only listen to podcasts on iPods, right? 00:12:30.269 --> 00:12:33.590 Because the word podcast is a portmanteau of 00:12:33.590 --> 00:12:37.490 iPod and broadcast. So if you're really trying 00:12:37.490 --> 00:12:40.509 to be a purist, break out that old iPod classic 00:12:40.509 --> 00:12:47.850 and listen to podcasts there. So video in podcasting 00:12:47.850 --> 00:12:51.169 is an inevitability. And the data is showing 00:12:51.169 --> 00:12:54.919 this. 19 % of respondents say they don't make 00:12:54.919 --> 00:12:58.419 any video and don't plan to. 32 % say they don't 00:12:58.419 --> 00:13:01.059 but they're considering it. And then the rest 00:13:01.059 --> 00:13:05.559 is they either use clips or post audiograms. 00:13:05.580 --> 00:13:10.980 19 % says they publish full video episodes. So 00:13:10.980 --> 00:13:14.940 I fall into the, I used to fall into the publish 00:13:14.940 --> 00:13:19.039 full video episodes. Now I post clips or highlights 00:13:19.039 --> 00:13:22.470 but not full video episodes. It just, it didn't 00:13:22.470 --> 00:13:24.190 seem worth it to me. It's gonna be different 00:13:24.190 --> 00:13:27.629 for everybody. So it didn't seem worth it to 00:13:27.629 --> 00:13:31.330 me. That might change in the future, right? I 00:13:31.330 --> 00:13:33.509 use Riverside to record and Riverside makes it 00:13:33.509 --> 00:13:41.950 easier to edit video. But I don't, what I am 00:13:41.950 --> 00:13:45.590 creating, I don't, like this would not be a compelling 00:13:45.590 --> 00:13:49.110 video save for the fact that if you want to read 00:13:49.110 --> 00:13:53.210 this survey along with me, But like, are you 00:13:53.210 --> 00:13:54.950 going to sit in front of your computer and listen 00:13:54.950 --> 00:13:56.730 to me talk through a thing that you can much 00:13:56.730 --> 00:13:59.789 more quickly read? No, you're probably in the 00:13:59.789 --> 00:14:02.830 car or on a commute or doing chores or at the 00:14:02.830 --> 00:14:05.570 gym. You're probably not sitting in front of 00:14:05.570 --> 00:14:08.970 your computer reading this report with me. So 00:14:08.970 --> 00:14:11.669 the video just wasn't compelling for me. All 00:14:11.669 --> 00:14:15.549 right. And now the big one. Are you using AI 00:14:15.549 --> 00:14:17.809 tools in any part of your podcast production? 00:14:20.370 --> 00:14:25.720 38 percent. AI -generated transcripts. 33 % say 00:14:25.720 --> 00:14:29.500 they're not using AI at all. That is the number 00:14:29.500 --> 00:14:35.500 two answer in this survey. 30 % say AI for content 00:14:35.500 --> 00:14:39.440 research ideas and planning. 30 % say AI -generated 00:14:39.440 --> 00:14:44.159 show notes and episode titles. 27 % say AI -assisted 00:14:44.159 --> 00:14:47.840 editing or sound enhancement. 21 % say AI for 00:14:47.840 --> 00:14:54.820 marketing. Then So, okay, so what they did was 00:14:54.820 --> 00:14:58.659 they combined two here right the 33 % No, that 00:14:58.659 --> 00:15:02.600 oh, yeah number shakes out. Okay, 17 % of those 00:15:02.600 --> 00:15:06.820 17 % say I don't use AI and I don't plan to 16 00:15:06.820 --> 00:15:10.759 % say I don't use AI and I'd like to 3 % say 00:15:10.759 --> 00:15:13.779 they use AI voice cloning or synthetic hosts. 00:15:14.980 --> 00:15:19.820 I Would say here if you cannot speak and you 00:15:19.820 --> 00:15:24.179 want to have a podcast, a synthetic voice is 00:15:24.179 --> 00:15:28.980 a very, this is one way where like AI has made 00:15:28.980 --> 00:15:32.960 podcasting more accessible. If you're just doing 00:15:32.960 --> 00:15:35.019 it for S &G's because you don't feel like recording, 00:15:35.200 --> 00:15:39.799 you should just not have a podcast. Plain and 00:15:39.799 --> 00:15:44.019 simple. If you don't feel like talking, don't 00:15:44.019 --> 00:15:47.500 talk, right? Just like, oh, I have AI write for 00:15:47.500 --> 00:15:49.419 me. Don't write if you don't want to write. No 00:15:49.419 --> 00:15:54.340 one's forcing you to write. So like, I just, 00:15:54.419 --> 00:15:57.919 I don't get that. Again, if you are unable to 00:15:57.919 --> 00:16:00.559 speak and you want to have a podcast and this 00:16:00.559 --> 00:16:03.159 is a great way to do it, right? That's great. 00:16:04.399 --> 00:16:07.240 I think that's a really nice thing. So I'd be 00:16:07.240 --> 00:16:10.100 curious to see how people are using the AI voice 00:16:10.100 --> 00:16:15.129 cloning in synthetic hosts. So there's a lot 00:16:15.129 --> 00:16:18.710 to unpack here, right? AI -generated transcripts, 00:16:18.710 --> 00:16:21.210 I think are a great way to use AI. I still think 00:16:21.210 --> 00:16:23.250 you should have a human review them. Like, I 00:16:23.250 --> 00:16:25.230 have AI -generated transcripts and then my VA 00:16:25.230 --> 00:16:28.610 reviews them. Because transcripts, the point 00:16:28.610 --> 00:16:31.830 of a transcript is to make it accessible for 00:16:31.830 --> 00:16:35.269 those who can't listen. And so you want accuracy. 00:16:35.990 --> 00:16:38.350 And then the other reason is SEO purposes or 00:16:38.350 --> 00:16:41.070 discoverability purposes. And again, you want 00:16:41.070 --> 00:16:43.639 accuracy there. So I think AI transcripts are 00:16:43.639 --> 00:16:45.980 great. If you're not doing transcripts at all, 00:16:46.159 --> 00:16:48.879 there's really no excuse to not have AI transcripts 00:16:48.879 --> 00:16:51.559 now. But I still think you should have humans 00:16:51.559 --> 00:16:55.700 review them. And then AI assisted editing or 00:16:55.700 --> 00:16:58.379 sound enhancement? My hands are not clean here. 00:16:58.460 --> 00:17:00.559 I'm AI hesitant. My hands are not clean here, 00:17:00.639 --> 00:17:04.140 though. I use AI assisted editing and sound enhancement. 00:17:05.559 --> 00:17:08.819 If not on my show, as far as I know. I mean, 00:17:08.920 --> 00:17:11.710 my editor edits my show. For this one. Don't 00:17:11.710 --> 00:17:17.349 know is isotope RX is that AI enhancement? I 00:17:17.349 --> 00:17:19.349 Don't do anything it listens to my audio and 00:17:19.349 --> 00:17:23.329 cleans it up. So I guess it could be And then 00:17:23.329 --> 00:17:27.269 AI editing like I edit via transcript what I 00:17:27.269 --> 00:17:31.990 don't do is say Hey Riverside edit this for me 00:17:31.990 --> 00:17:36.109 and then just put it out Or I don't say hey Gemini 00:17:36.109 --> 00:17:38.069 find the places I should cut and just blindly 00:17:38.069 --> 00:17:44.460 do that but I it's AI assisted. So like, I think 00:17:44.460 --> 00:17:48.539 AI can be a really great tool. I would beg you, 00:17:48.660 --> 00:17:54.660 I will beg you, don't let AI have the first crack 00:17:54.660 --> 00:18:00.960 at research ideas and planning. Come up with 00:18:00.960 --> 00:18:03.839 stuff, use your brain and your critical thinking 00:18:03.839 --> 00:18:09.680 skills, and do it yourself first. And then if 00:18:09.680 --> 00:18:12.599 you want to rubber duck with AI, if you want 00:18:12.599 --> 00:18:18.059 to get another opinion from AI, fine. But don't 00:18:18.059 --> 00:18:26.039 give AI the first crack at creative work. Just 00:18:26.039 --> 00:18:29.420 what I think. What I think strong, not just what 00:18:29.420 --> 00:18:34.180 I think, I strongly believe this. So I thought 00:18:34.180 --> 00:18:38.839 that was an interesting point. And then The last 00:18:38.839 --> 00:18:42.940 thing I want to cover here is video versus audio 00:18:42.940 --> 00:18:47.279 production time. So the study here, the report 00:18:47.279 --> 00:18:50.799 here says video and audio only podcasters spend 00:18:50.799 --> 00:18:55.740 similar time creating each episode with most 00:18:55.740 --> 00:18:58.559 and both groups falling into the one to three 00:18:58.559 --> 00:19:02.599 or four to five hour ranges. The survey suggests 00:19:02.599 --> 00:19:05.859 that audio only creators are more likely to invest 00:19:06.789 --> 00:19:09.869 longer overall with 45 % spending more than six 00:19:09.869 --> 00:19:13.250 hours per episode compared to about 36 % of video 00:19:13.250 --> 00:19:20.710 podcasters. That's super interesting. But as 00:19:20.710 --> 00:19:23.069 they point out, audio creators often will follow 00:19:23.069 --> 00:19:25.670 a more traditional editing culture. Whereas if 00:19:25.670 --> 00:19:28.089 you're using video, you're probably, I think 00:19:28.089 --> 00:19:30.130 the conjecture here is you're taking more shortcuts. 00:19:30.869 --> 00:19:34.430 That is certainly true for me. If I'm editing 00:19:34.430 --> 00:19:39.759 a video, I'm using Gling .ai or Riverside, both 00:19:39.759 --> 00:19:46.900 AI tools to help me edit. And then the, so that's, 00:19:46.900 --> 00:19:54.099 that's interesting. And then 25 % of respondents 00:19:54.099 --> 00:19:56.259 say they can, they've considered quitting because 00:19:56.259 --> 00:20:00.019 of lack of time. 21 % say they never considered 00:20:00.019 --> 00:20:09.049 quitting. But one of the wrapping up here, There 00:20:09.049 --> 00:20:13.390 are two more notes on AI. What's the biggest 00:20:13.390 --> 00:20:15.990 threat facing podcasters in the next three years? 00:20:17.329 --> 00:20:23.650 25 % say increased competition and 25 % say AI. 00:20:27.289 --> 00:20:29.910 They highlight that a noticeable trend was 28 00:20:29.910 --> 00:20:33.130 % of the under 50 see AI as the biggest threat, 00:20:33.829 --> 00:20:37.099 while increased competition was seen by the as 00:20:37.099 --> 00:20:40.880 the biggest threat by people over 50. I think 00:20:40.880 --> 00:20:43.160 that's very interesting. I think people over 00:20:43.160 --> 00:20:45.599 50 have probably been podcasting a very long 00:20:45.599 --> 00:20:51.740 time, and they remember when there was little 00:20:51.740 --> 00:20:55.900 to no competition. And now they're seeing it's 00:20:55.900 --> 00:20:58.099 harder to be discovered and harder to keep people's 00:20:58.099 --> 00:21:01.519 attention. Whereas under 50s, I would say AI 00:21:01.519 --> 00:21:05.170 is the biggest threat to podcasting. because 00:21:05.170 --> 00:21:07.309 people are using it to take shortcuts. They're 00:21:07.309 --> 00:21:10.210 forgetting the craftsmanship of podcasting and 00:21:10.210 --> 00:21:15.289 other content creation. So really interesting. 00:21:15.390 --> 00:21:17.369 It's an overall, a really interesting survey. 00:21:19.130 --> 00:21:23.990 Five big takeaways. The one that stood out to 00:21:23.990 --> 00:21:27.509 me is AI doesn't guarantee time saved. They say 00:21:27.509 --> 00:21:30.009 there was no clear difference in time spent between 00:21:30.009 --> 00:21:34.049 podcasters using AI and those who don't. But 00:21:34.049 --> 00:21:36.529 they also say it's difficult to draw firm conclusions, 00:21:36.690 --> 00:21:39.089 right? Because it really does depend. I would 00:21:39.089 --> 00:21:44.029 say if you are looking at AI to help save you 00:21:44.029 --> 00:21:47.329 time, the places to do it are with an AI -generated 00:21:47.329 --> 00:21:54.250 transcript, helping you edit, but not editing 00:21:54.250 --> 00:21:57.829 for you. I would encourage you to read about 00:21:57.829 --> 00:22:02.390 the the autonomous system idea behind a human 00:22:02.390 --> 00:22:06.309 in control. We hear about human in the loop all 00:22:06.309 --> 00:22:08.769 the time, right? Like, oh, it'll do something 00:22:08.769 --> 00:22:13.190 and keep humans in the loop. Human in control 00:22:13.190 --> 00:22:17.170 should be the way we approach creating stuff, 00:22:18.009 --> 00:22:21.690 including a podcast. The AI doesn't do something 00:22:21.690 --> 00:22:25.970 unless we tell it to do something. That's my 00:22:25.970 --> 00:22:30.829 biggest takeaway here. is that as we struggle 00:22:30.829 --> 00:22:35.910 with discoverability and making money and we're 00:22:35.910 --> 00:22:38.549 looking to save time and places so we can spend 00:22:38.549 --> 00:22:42.690 it in the right places, AI is not a magic bullet. 00:22:43.289 --> 00:22:47.710 And it's certainly not going to produce something 00:22:47.710 --> 00:22:53.190 worth listening to as much as you will. Because 00:22:53.190 --> 00:22:56.890 you know your audience better than some robot. 00:22:57.620 --> 00:22:59.480 All right. Well, that's it for this episode. 00:22:59.480 --> 00:23:04.220 I would encourage you to check out the survey. 00:23:04.259 --> 00:23:10.420 It's over at alatoo .com. I will link to it in 00:23:10.420 --> 00:23:12.799 the show notes as well, which you can find in 00:23:12.799 --> 00:23:16.420 the description below or over at streamlinedpodcaster 00:23:16.420 --> 00:23:19.799 .com. Let me know what you think. You can write 00:23:19.799 --> 00:23:22.480 in, leave a comment over at streamlinedpodcaster 00:23:22.480 --> 00:23:26.960 .com. And until next time. I hope you find some 00:23:26.960 --> 00:23:28.460 space in your week.