WEBVTT 00:00:00.000 --> 00:00:03.740 Hey, I wanted to come at you with a quick one 00:00:03.740 --> 00:00:06.500 today. I know I've been talking a lot about what 00:00:06.500 --> 00:00:10.660 makes good podcast pitches and how to figure 00:00:10.660 --> 00:00:14.339 out what a good podcast pitch is and how to get 00:00:14.339 --> 00:00:19.519 yourself on podcasts. Sometimes people will pitch 00:00:19.519 --> 00:00:25.679 you and there are a few red flags to watch out 00:00:25.679 --> 00:00:30.410 for. So There's a couple of reasons why they 00:00:30.410 --> 00:00:34.909 are red flags. Uh, one is the biggest, the biggest 00:00:34.909 --> 00:00:40.869 and worst offender I think is it's a thinly filled, 00:00:41.250 --> 00:00:45.770 thinly veiled excuse to get you on a sales call. 00:00:45.810 --> 00:00:47.429 So this has happened to me a couple of times 00:00:47.429 --> 00:00:52.170 where, uh, a podcast reached out. I got put into 00:00:52.170 --> 00:00:56.350 their CRM. We had the podcast interview and then 00:00:56.350 --> 00:01:02.210 I said, uh, And then they said, so what's with, 00:01:02.429 --> 00:01:04.010 you know, what are you doing with your book or 00:01:04.010 --> 00:01:05.390 whatever? And then they straight up pitched me 00:01:05.390 --> 00:01:10.530 on their book or their book service rather. They 00:01:10.530 --> 00:01:12.609 tried to sell me their service and then they 00:01:12.609 --> 00:01:17.150 put me into a sales funnel. And then when I demanded 00:01:17.150 --> 00:01:20.689 to stop getting sold to, they deleted my episode. 00:01:20.909 --> 00:01:26.209 So just like real garbage, a real garbage thing. 00:01:26.290 --> 00:01:32.609 Right. Um, another time, uh, guy got me on his 00:01:32.609 --> 00:01:36.150 show, uh, had me end with, so did you have fun 00:01:36.150 --> 00:01:37.829 today? Everything was good. And I'm like, yeah. 00:01:38.189 --> 00:01:42.209 And then he pitched me on his SEO services. Um, 00:01:42.230 --> 00:01:46.989 and so I've, I've, I've now gotten, uh, really, 00:01:47.890 --> 00:01:53.310 uh, what's, what's the word, um, guarded about 00:01:53.310 --> 00:01:57.480 when someone reaches out to me. So I'll show 00:01:57.480 --> 00:01:59.280 you kind of I'll tell you like kind of how to 00:01:59.280 --> 00:02:03.079 handle it But here are the red flags to look 00:02:03.079 --> 00:02:09.659 out for when When someone tries to get you on 00:02:09.659 --> 00:02:14.199 their podcast First of all, they repeat multiple 00:02:14.199 --> 00:02:17.580 times that there's no cost to coming on the podcast 00:02:17.580 --> 00:02:20.379 now This is also like a garbage thing to do right 00:02:20.379 --> 00:02:23.080 is like invite people on and then say that you 00:02:23.080 --> 00:02:28.939 charge No, like that's not how this works. This 00:02:28.939 --> 00:02:32.259 is not this is podcasts are generally earned 00:02:32.259 --> 00:02:35.740 media. And just because John Lee Dumas does it 00:02:35.740 --> 00:02:38.199 on entrepreneurs on fire doesn't mean anybody 00:02:38.199 --> 00:02:40.639 can do it. I don't think he should do it either. 00:02:40.800 --> 00:02:43.120 But whatever that, you know, he's obviously built 00:02:43.120 --> 00:02:47.240 a more successful business than me. I have scruples, 00:02:47.419 --> 00:02:49.479 though, like I understand that I'm getting good. 00:02:49.860 --> 00:02:55.270 I'm getting hopefully good content from from 00:02:55.270 --> 00:03:00.210 my guests, and they are getting, they're also 00:03:00.210 --> 00:03:02.050 getting good content, but they're, you know, 00:03:02.090 --> 00:03:04.889 they're getting in front of a new audience. That 00:03:04.889 --> 00:03:10.229 is the symbiotic relationship between a host 00:03:10.229 --> 00:03:18.150 and a guest. And paying to be on a show diminishes 00:03:18.150 --> 00:03:22.389 that trust, I think, right? You know, it's not 00:03:22.389 --> 00:03:26.879 like, as far as I know, It's not like Scarlett 00:03:26.879 --> 00:03:30.219 Johansson pays to go on The Tonight Show, right? 00:03:30.240 --> 00:03:34.120 They do what's called a press junket to promote 00:03:34.120 --> 00:03:38.340 the movie. Right. So, you know, that's the first 00:03:38.340 --> 00:03:42.199 thing I think is also this is a side rant, I 00:03:42.199 --> 00:03:46.719 guess, but also like. There are podcasts that 00:03:46.719 --> 00:03:49.219 charge and then don't disclose that they're that 00:03:49.219 --> 00:03:52.860 that they are charging and that's also like a 00:03:52.860 --> 00:03:55.020 garbage move. And I would absolutely like if 00:03:55.020 --> 00:03:57.840 I paid to go on a podcast, I would disclose it 00:03:57.840 --> 00:04:01.159 immediately and multiple times and say like, 00:04:01.219 --> 00:04:04.460 oh yeah, you know, I paid to be here because 00:04:04.460 --> 00:04:08.979 that's really important for me to know for me 00:04:08.979 --> 00:04:11.819 to let the audience know. So anyway, they repeat 00:04:11.819 --> 00:04:14.599 multiple times. First red flag. They repeat multiple 00:04:14.599 --> 00:04:16.620 times that there's no cost to come on the podcast. 00:04:17.259 --> 00:04:22.730 Number two, the topic is super vague. Something 00:04:22.730 --> 00:04:27.129 like how you help people grow. Right. The last 00:04:27.129 --> 00:04:29.670 one I got pitched the impetus for this episode 00:04:29.670 --> 00:04:33.610 and the post I made on LinkedIn is they said, 00:04:34.189 --> 00:04:36.449 we'd love for you to come on the show to talk 00:04:36.449 --> 00:04:39.509 about what the future looks like for Joe Casabona. 00:04:39.889 --> 00:04:44.310 And I said, like, who's your audience? Well, 00:04:44.310 --> 00:04:48.649 like, why is this relevant? Like, why would your 00:04:48.649 --> 00:04:50.569 audience care about the future of Joe Casabona 00:04:50.569 --> 00:04:54.310 if they don't know who Joe Casabona is? So that's 00:04:54.310 --> 00:04:57.089 number two. Number three, getting back to who's 00:04:57.089 --> 00:05:00.250 your audience is the show's target audience is 00:05:00.250 --> 00:05:04.389 you, but your clients would never listen. So 00:05:04.389 --> 00:05:07.389 like, again, going back to the show, the show's 00:05:07.389 --> 00:05:11.089 target audience is coaches, consultants and course 00:05:11.089 --> 00:05:14.029 creators. And so they were targeting coaches, 00:05:14.410 --> 00:05:16.879 consultants and course creators. so that they 00:05:16.879 --> 00:05:18.879 could get them on the podcast and then pitch 00:05:18.879 --> 00:05:22.120 them. And, you know, maybe you're thinking, Joe, 00:05:22.139 --> 00:05:24.920 that's not, that's not really generous thinking, 00:05:24.920 --> 00:05:29.899 right? That's not sure. Like their target audience 00:05:29.899 --> 00:05:32.300 is you, but like you can provide insight, right? 00:05:32.379 --> 00:05:34.540 I mean, on the Streamline Solopreneur, my audience 00:05:34.540 --> 00:05:37.720 is solopreneur parents. I have solopreneur parents 00:05:37.720 --> 00:05:41.939 on the show. The guests I have are for my Tiger 00:05:41.939 --> 00:05:45.540 audience. And yeah, you're absolutely right. 00:05:45.790 --> 00:05:48.569 But these last two red flags are the thing that 00:05:48.569 --> 00:05:54.310 really take the cake. The fourth red flag and 00:05:54.310 --> 00:05:58.110 the first cake taker, I guess, is they publish 00:05:58.110 --> 00:06:03.370 three to five interviews a day. Because that 00:06:03.370 --> 00:06:07.110 is a telltale sign. They are going for quality 00:06:07.110 --> 00:06:11.410 or for quantity over quality. And they are basically 00:06:11.410 --> 00:06:13.610 showing their hand that they take this many sales 00:06:13.610 --> 00:06:17.319 calls in a day. And there are multiple hosts, 00:06:18.180 --> 00:06:21.139 which is to say their sales team is all recording 00:06:21.139 --> 00:06:24.079 these interviews. And then once recording stops, 00:06:25.560 --> 00:06:29.600 they do the hard sell. So like each of these 00:06:29.600 --> 00:06:32.579 points to the fact that the value is all for 00:06:32.579 --> 00:06:37.180 the show and not for you. Thinly veiled sales 00:06:37.180 --> 00:06:41.300 call attempt. So now I did post this on LinkedIn 00:06:41.300 --> 00:06:44.000 and I said like, what are a couple of other red 00:06:44.000 --> 00:06:47.300 flags? Um, my friend, crystal prophet, who is 00:06:47.300 --> 00:06:51.779 a, um, content strategist, marketing expert also 00:06:51.779 --> 00:06:54.779 in the podcast space, uh, said when they say 00:06:54.779 --> 00:06:57.800 they've been publishing episodes for a long time, 00:06:57.800 --> 00:06:59.480 and then you look up their show and nothing new 00:06:59.480 --> 00:07:01.319 has been posted on their show or social channels 00:07:01.319 --> 00:07:04.560 for months. Yep. Like they're just not, they're 00:07:04.560 --> 00:07:08.040 just not dedicated to it. Um, my friend, Jeff, 00:07:08.180 --> 00:07:12.050 also a podcast producer in the B2B space. said 00:07:12.050 --> 00:07:14.410 that they ask you to write the interview questions 00:07:14.410 --> 00:07:16.689 for them, right? That's a telltale sign that 00:07:16.689 --> 00:07:18.910 they're not looking to do any work for the show. 00:07:19.709 --> 00:07:24.990 And so all of these mean that they are just trying 00:07:24.990 --> 00:07:31.970 to get you into their funnel. And so how do you 00:07:31.970 --> 00:07:36.230 handle this? Well, you could ignore them. On 00:07:36.230 --> 00:07:38.990 the off chance that I would be missing an opportunity 00:07:38.990 --> 00:07:44.540 to go on a show, I will usually respond and I 00:07:44.540 --> 00:07:48.579 will ask some pointed questions, right? So I'll 00:07:48.579 --> 00:07:54.540 say, um, uh, yeah, who is the, uh, who's the 00:07:54.540 --> 00:07:59.079 target audience for the show? Um, why me? Right. 00:07:59.079 --> 00:08:01.779 And if they give a generic answer to why me, 00:08:01.879 --> 00:08:04.379 like that's another red flag. And then I'll straight 00:08:04.379 --> 00:08:08.199 up say, are you going to try to sell me something 00:08:08.199 --> 00:08:12.000 at the end of this call? And they'll either say 00:08:12.000 --> 00:08:16.279 no, but most people are not that blatant of a 00:08:16.279 --> 00:08:18.879 liar. They basically know they've been caught 00:08:18.879 --> 00:08:24.720 at this point. And they'll say something like... 00:08:24.720 --> 00:08:29.240 They'll say something to the effect of... If 00:08:29.240 --> 00:08:31.399 we believe that there's alignment and we can 00:08:31.399 --> 00:08:33.220 offer you true value throughout the course of 00:08:33.220 --> 00:08:35.600 our interview, we'll definitely let you know 00:08:35.600 --> 00:08:38.720 the kind of services we offer. And that's when 00:08:38.720 --> 00:08:41.710 I say no, thank you. And the last person I did 00:08:41.710 --> 00:08:42.990 this to said, you should really listen to our 00:08:42.990 --> 00:08:46.389 show. And I said, I did. And what I found was 00:08:46.389 --> 00:08:48.870 the host is recording from, it sounds like a 00:08:48.870 --> 00:08:51.950 bathroom, right? So it's obvious that the host, 00:08:52.289 --> 00:08:55.149 or one of the hosts, I should say, because there 00:08:55.149 --> 00:08:59.250 are multiple hosts, is recording from a bathroom. 00:08:59.909 --> 00:09:03.870 So it's clear that they don't care about the 00:09:03.870 --> 00:09:08.809 quality of the show. Again, multiple hosts. And 00:09:08.809 --> 00:09:11.490 I said, you have, you, you publish five episodes 00:09:11.490 --> 00:09:16.529 a day. That's, that doesn't tell me that you're 00:09:16.529 --> 00:09:19.690 interested in good quality interviews. That tells 00:09:19.690 --> 00:09:21.889 me you're interested in getting people on the 00:09:21.889 --> 00:09:26.750 phone. And yeah, I mean, you know, they realized 00:09:26.750 --> 00:09:29.669 at that point, like I was, I was not going to 00:09:29.669 --> 00:09:33.070 fall for this scheme. And I'll end with this, 00:09:33.190 --> 00:09:34.950 right? Because this has been a little more rambly 00:09:34.950 --> 00:09:39.169 than previous episodes, but I'll end with this. 00:09:40.710 --> 00:09:47.929 One of the other reasons that they do the whole 00:09:47.929 --> 00:09:53.590 many episodes per day is because in their pitch, 00:09:54.610 --> 00:09:58.950 they'll say, our podcast gets downloaded thousands 00:09:58.950 --> 00:10:03.330 of times per week. And so that's why you should 00:10:03.330 --> 00:10:08.250 be on the show. Downloads are not listens. And 00:10:08.250 --> 00:10:11.690 when you're publishing five episodes a day, their 00:10:11.690 --> 00:10:14.029 show launched less than a year, this show I'm 00:10:14.029 --> 00:10:17.129 thinking of, launched less than a year ago and 00:10:17.129 --> 00:10:25.929 they had 1 ,233 episodes. So it doesn't, it's 00:10:25.929 --> 00:10:28.970 not hard to get thousands of downloads per week. 00:10:28.990 --> 00:10:37.519 In fact, If every host in that company did downloads, 00:10:37.759 --> 00:10:40.759 they'd get close to that in a week. Right? If 00:10:40.759 --> 00:10:45.100 they get one new subscriber, and I will bet you 00:10:45.100 --> 00:10:48.480 that they probably get you to subscribe to the 00:10:48.480 --> 00:10:52.899 show when they interview you. That is thousands 00:10:52.899 --> 00:10:56.879 of downloads. Or it's a thousand downloads per 00:10:56.879 --> 00:11:01.350 week. So that's a thousand downloads in close 00:11:01.350 --> 00:11:03.870 to a day depending on the app you're using so 00:11:03.870 --> 00:11:07.850 You know this show is all about helping podcasters 00:11:07.850 --> 00:11:11.230 save time and and podcast guesting is a great 00:11:11.230 --> 00:11:13.370 opportunity to get in front of other people's 00:11:13.370 --> 00:11:17.909 audiences and Possibly grow your show and build 00:11:17.909 --> 00:11:22.009 your network and build relationships But those 00:11:22.009 --> 00:11:25.519 sort of things are a waste of time Because it's 00:11:25.519 --> 00:11:27.960 not about you. It's about them and what they 00:11:27.960 --> 00:11:31.379 can do for them and they're just using you because 00:11:31.379 --> 00:11:34.019 they know that you wouldn't get on a sales call 00:11:34.019 --> 00:11:37.639 otherwise and they're hoping that their charm 00:11:37.639 --> 00:11:41.740 or the the Reciprocity principle right where 00:11:41.740 --> 00:11:43.659 it seems like they've done something nice for 00:11:43.659 --> 00:11:45.419 you. So now you're more willing to do something 00:11:45.419 --> 00:11:49.840 nice for them We'll kick in So it's best to just 00:11:49.840 --> 00:11:53.149 avoid those all together Alright, that's it for 00:11:53.149 --> 00:11:55.169 this episode of the Streamlined Podcaster. Let 00:11:55.169 --> 00:11:57.830 me know, have you been swindled, bamboozled, 00:11:58.269 --> 00:12:01.049 or nearly tricked into joining a sales call under 00:12:01.049 --> 00:12:03.870 the guise of going on a podcast? You can write 00:12:03.870 --> 00:12:07.590 in at StreamlinedFeedback .com. That's Streamlined 00:12:07.590 --> 00:12:11.610 with a D, Feedback .com. Thanks so much for listening 00:12:11.610 --> 00:12:14.889 and until next time, I hope you find some space 00:12:14.889 --> 00:12:15.870 in your week.