WEBVTT 00:00:00.000 --> 00:00:04.879 Hey, everybody, I am reporting live here at podcast 00:00:04.879 --> 00:00:08.960 movement 2024. I am in a recording booth and 00:00:08.960 --> 00:00:12.400 I'm going to be honest, I up until about 10 minutes 00:00:12.400 --> 00:00:17.500 ago did not have a plan for this. I didn't have 00:00:17.500 --> 00:00:21.660 somebody I was going to interview. I didn't think 00:00:21.660 --> 00:00:24.140 about content. I just I booked it a while ago 00:00:24.140 --> 00:00:27.980 and then I kind of realized that I should talk 00:00:27.980 --> 00:00:31.760 about something and Thanks to a little bit of 00:00:31.760 --> 00:00:34.759 divine intervention, I did, they do something, 00:00:34.820 --> 00:00:37.439 a podcast movement called Brain Dates. And I 00:00:37.439 --> 00:00:41.240 had my first one a little earlier. And one of 00:00:41.240 --> 00:00:46.159 the things we talked about was segments and creating 00:00:46.159 --> 00:00:49.740 a format for your show. And I think that this 00:00:49.740 --> 00:00:55.259 is one of the most underrated approaches for 00:00:55.259 --> 00:00:58.759 new podcasters or indie podcasters. They think 00:00:58.759 --> 00:01:02.000 that they need to get the big guest or just have 00:01:02.000 --> 00:01:05.879 a bunch of guests or have a casual conversation. 00:01:06.739 --> 00:01:09.379 But this this fellow I was talking to, Mike, 00:01:09.859 --> 00:01:14.599 really his takeaway came from the interview with 00:01:14.599 --> 00:01:19.040 Ira Glass, which was one of the keynotes. And 00:01:19.040 --> 00:01:21.939 Ira Glass talked about how you shouldn't really 00:01:21.939 --> 00:01:23.799 think of your podcast as a podcast. You should 00:01:23.799 --> 00:01:30.370 think about it as a show. And by virtue of having 00:01:30.370 --> 00:01:35.489 a show, you can then kind of put it into segments. 00:01:35.489 --> 00:01:37.730 So like The Tonight Show, for example, right? 00:01:38.030 --> 00:01:44.450 The Tonight Show is not just Jimmy Fallon aimlessly 00:01:44.450 --> 00:01:49.370 talking, right, for an hour. It is a series of 00:01:49.370 --> 00:01:53.129 segments. It's the opening monologue and then 00:01:53.280 --> 00:01:56.400 uh, some like funny in between segment, like 00:01:56.400 --> 00:01:58.640 thank you notes or, you know, the tonight show 00:01:58.640 --> 00:02:03.000 connections or some funny skit that they do with, 00:02:03.000 --> 00:02:06.500 uh, Tariq or, uh, or quests or someone else. 00:02:06.500 --> 00:02:12.539 Right. And then you move on to the first interview, 00:02:12.819 --> 00:02:17.360 maybe a game with the first guest, a second interview 00:02:17.360 --> 00:02:21.180 and a musical guest to wrap things up. And each 00:02:21.180 --> 00:02:24.819 of those segments, is maybe interesting to different 00:02:24.819 --> 00:02:27.979 people, right? I watch Jimmy's monologue every 00:02:27.979 --> 00:02:32.240 morning, right? What I don't do unless I'm interested 00:02:32.240 --> 00:02:36.939 in the guest is watch the guest. What I will 00:02:36.939 --> 00:02:39.439 usually do is if the game is interesting, I'll 00:02:39.439 --> 00:02:42.560 watch the game. I almost never watch the musical 00:02:42.560 --> 00:02:45.960 guest, right? I almost always skip that. But 00:02:45.960 --> 00:02:48.139 because the show is in segments, there's a very 00:02:48.139 --> 00:02:51.319 clear format. The people watching the show know 00:02:51.319 --> 00:02:56.419 what to expect. uh, and it makes it more consumable, 00:02:56.539 --> 00:02:59.379 right? Because then you don't just have an hour 00:02:59.379 --> 00:03:01.280 long show that you're releasing on the internet. 00:03:01.500 --> 00:03:03.439 You're releasing these individual segments or 00:03:03.439 --> 00:03:06.240 you're breaking down these segments, right? So 00:03:06.240 --> 00:03:09.000 maybe it's like the front matter, right? The, 00:03:09.000 --> 00:03:12.419 the interview, I'm sorry, the monologue and the 00:03:12.419 --> 00:03:14.840 first game, but then just the monologue and just 00:03:14.840 --> 00:03:18.419 the first game, right? Uh, so I think bringing 00:03:18.419 --> 00:03:21.889 this back to your podcast process, whether you're 00:03:21.889 --> 00:03:25.370 doing interview short shows or solo episodes, 00:03:25.710 --> 00:03:29.770 you could really benefit from doing segments, 00:03:29.770 --> 00:03:33.789 right? And so, uh, this is, I'm thinking out 00:03:33.789 --> 00:03:36.069 loud right now. This is probably going to get 00:03:36.069 --> 00:03:38.009 released on both the streamline solo per newer 00:03:38.009 --> 00:03:42.629 feed and the podcast workflows feed. And so for 00:03:42.629 --> 00:03:47.370 my podcast workflows listeners, uh, you'll know 00:03:47.370 --> 00:03:50.819 that when I do three things in podcasting, That's 00:03:50.819 --> 00:03:53.099 a segmented show. There are very clear and obvious 00:03:53.099 --> 00:03:56.259 chapters and even with the more recent format 00:03:56.259 --> 00:04:03.400 of not doing three Discrete stories right having 00:04:03.400 --> 00:04:05.219 like picking a topic and then talking about three 00:04:05.219 --> 00:04:08.879 things within that topic There's still segments, 00:04:08.919 --> 00:04:11.520 right? And so if you're not interested in the 00:04:11.520 --> 00:04:13.199 first segment you could skip to the second segment 00:04:13.199 --> 00:04:16.220 But it also gives me some structure. That's not 00:04:16.220 --> 00:04:20.759 the three act story which is Kind of, which is 00:04:20.759 --> 00:04:23.839 the segment for interviews for sure. Uh, for 00:04:23.839 --> 00:04:25.759 the streamline solo per newer, right? Act one 00:04:25.759 --> 00:04:32.019 is always the setup. Act two is always the conflict 00:04:32.019 --> 00:04:35.060 and act three is always the resolution. And that's 00:04:35.060 --> 00:04:37.699 how I try to run my interviews. I try to do that 00:04:37.699 --> 00:04:41.180 with the solo shows too, but it doesn't work 00:04:41.180 --> 00:04:45.899 out as much. And as I'm thinking through some 00:04:45.899 --> 00:04:49.120 of this stuff, uh, here at podcast movement, 00:04:49.550 --> 00:04:53.610 I think segments is going to be a really good 00:04:53.610 --> 00:04:56.930 option for the streamlined solopreneur. And the 00:04:56.930 --> 00:05:01.949 way I might consider it or work through it is 00:05:01.949 --> 00:05:07.790 the first segment could be an interview, maybe. 00:05:08.410 --> 00:05:10.709 And then the second segment would be my takeaways. 00:05:11.230 --> 00:05:14.050 And then the third segment would be members only, 00:05:14.050 --> 00:05:16.329 right? So maybe that's how I can do interviews. 00:05:16.870 --> 00:05:21.189 For solo shows, I think that, and again, I'm, 00:05:21.189 --> 00:05:24.850 I'm, I'm really, this is off the top of my head. 00:05:25.149 --> 00:05:28.449 This is stuff I am considering this morning. 00:05:28.629 --> 00:05:31.250 Uh, and so like this could be terrible content, 00:05:31.470 --> 00:05:34.089 like maybe this is awful. I don't think it is 00:05:34.089 --> 00:05:37.829 right. I think that this is, um, I have consumed 00:05:37.829 --> 00:05:42.370 as we speak about three hours of podcast movement 00:05:42.370 --> 00:05:47.120 on the first day and uh, I'm already thinking 00:05:47.120 --> 00:05:49.480 through a lot of really interesting things. And 00:05:49.480 --> 00:05:52.379 so, so I'll tell you what I'm thinking for possible 00:05:52.379 --> 00:05:54.220 solo show episodes, and then I'll give you another 00:05:54.220 --> 00:05:56.399 example. I think that's probably a good way to 00:05:56.399 --> 00:06:01.040 do it of, of a good segmented podcast. Um, and 00:06:01.040 --> 00:06:07.519 so what, what I'm thinking for solo episodes 00:06:07.519 --> 00:06:10.740 of the streamlined solopreneur is I could talk 00:06:10.740 --> 00:06:14.040 about the thing, right? Like the top growing 00:06:14.040 --> 00:06:16.939 my mailing list, whatever, right? Um, then I 00:06:16.939 --> 00:06:20.480 could talk about an interesting tool for growing 00:06:20.480 --> 00:06:23.800 my mailing list. So let's say, uh, convert kit 00:06:23.800 --> 00:06:26.579 and the creator network. Uh, and then I could 00:06:26.579 --> 00:06:30.600 talk about an automation or a process improvement 00:06:30.600 --> 00:06:35.180 related to that topic, right? So growing my newsletter, 00:06:35.180 --> 00:06:39.360 uh, convert kit and the creator network. And 00:06:39.360 --> 00:06:44.779 then when someone joins my newsletter because 00:06:44.779 --> 00:06:47.800 of the creator network, create automatically 00:06:47.800 --> 00:06:50.079 a different experience for them because they 00:06:50.079 --> 00:06:54.480 are coming in not knowing me, right? Uh, people 00:06:54.480 --> 00:06:56.100 who joined my mailing list through one of my 00:06:56.100 --> 00:06:58.220 opt -ins came to my website. They probably know 00:06:58.220 --> 00:07:02.879 what I'm about, but people who just kind of joined 00:07:02.879 --> 00:07:05.000 my mailing list because of a recommendation, 00:07:05.959 --> 00:07:09.220 they don't know, like, and trust me yet. and 00:07:09.220 --> 00:07:12.879 they need to learn to know, like and trust me. 00:07:12.879 --> 00:07:19.180 So I think that could be a good way to approach 00:07:19.180 --> 00:07:21.800 my solo episodes because I want, I want to do, 00:07:21.839 --> 00:07:25.040 here's, here's the, I guess here's the rub, right? 00:07:25.420 --> 00:07:31.040 I want to do more solo episodes. I want to make 00:07:31.040 --> 00:07:39.629 it like half and half, but I fear that my solo 00:07:39.629 --> 00:07:47.329 episodes could get stale more quickly than the 00:07:47.329 --> 00:07:53.310 interview show. That is not the case for podcast 00:07:53.310 --> 00:07:58.689 workflows because this is my industry. I'm always 00:07:58.689 --> 00:08:04.220 thinking about this. I am doing content. with 00:08:04.220 --> 00:08:07.300 my clients and I'm answering a bunch of questions 00:08:07.300 --> 00:08:10.120 with the Streamline Solopreneur because that's 00:08:10.120 --> 00:08:15.019 been an interview show for so long. I am a little 00:08:15.019 --> 00:08:18.819 bit worried that moving it to a solo show where 00:08:18.819 --> 00:08:24.959 it's not necessarily my area of expertise. I 00:08:24.959 --> 00:08:27.139 think this is maybe the other thing, right? The 00:08:27.139 --> 00:08:29.399 Streamline Solopreneur is the show that gives 00:08:29.399 --> 00:08:33.970 me the authority to be a podcast coach. But it 00:08:33.970 --> 00:08:37.850 is not the thing that's most related to my business. 00:08:37.889 --> 00:08:42.370 I've got sponsors for that. They are kind of 00:08:42.370 --> 00:08:45.690 overlap. There's definitely a Venn diagram for 00:08:45.690 --> 00:08:50.850 the two shows. But the Streamline Solopreneur 00:08:50.850 --> 00:08:54.009 is definitely a different audience. It's a bigger 00:08:54.009 --> 00:08:58.909 audience. And so I think maybe having some segments. 00:08:59.149 --> 00:09:01.210 I mean, parents are a big part of the Streamline 00:09:01.210 --> 00:09:04.610 Solopreneur. or at least I want it to be, I want 00:09:04.610 --> 00:09:06.509 them to be part of the Streamline solo -preneur, 00:09:06.730 --> 00:09:10.769 right? Busy solo -preneur parents. And so maybe 00:09:10.769 --> 00:09:15.789 one of the segments is kind of like how I'm managing 00:09:15.789 --> 00:09:19.830 being a parent with being a solo -preneur, right? 00:09:19.830 --> 00:09:22.669 So maybe it is more personal and there's this 00:09:22.669 --> 00:09:25.429 actionable advice built into these segments. 00:09:26.169 --> 00:09:28.389 That's something I'm really thinking through. 00:09:32.889 --> 00:09:37.429 The, the, um, the podcast, one of the podcasts 00:09:37.429 --> 00:09:39.610 I think does segments really well. This is what 00:09:39.610 --> 00:09:41.289 I was talking about in this brain day, which 00:09:41.289 --> 00:09:43.330 is, I mean, it's being honest, it's like basically 00:09:43.330 --> 00:09:46.409 a free coaching session, um, for people who are 00:09:46.409 --> 00:09:51.269 at the conference, uh, shorter and not, uh, you 00:09:51.269 --> 00:09:52.649 know, I don't do any research on them. We just 00:09:52.649 --> 00:09:55.049 kind of have a conversation. I kind of give them 00:09:55.049 --> 00:10:00.840 my, uh, my initial thoughts. or like my gut reaction. 00:10:00.980 --> 00:10:04.600 That's the word I'm looking for. So, okay. So 00:10:04.600 --> 00:10:09.759 a show that I think has really good segments 00:10:09.759 --> 00:10:15.820 is Talking Yanks. They do kind of like three 00:10:15.820 --> 00:10:19.759 different shows or three different types of episodes. 00:10:20.320 --> 00:10:25.779 There's the Tuesday episode. where they interview 00:10:25.779 --> 00:10:31.059 Yankee manager Aaron Boone, then they recap that 00:10:31.059 --> 00:10:33.000 conversation, their initial reactions, and maybe 00:10:33.000 --> 00:10:35.700 things that they didn't say to Aaron Boone. As 00:10:35.700 --> 00:10:45.220 an aside, they get a bad rap for not being outwardly 00:10:45.220 --> 00:10:49.799 a jerk to Aaron Boone. And I just think the people 00:10:49.799 --> 00:10:52.240 who feel that way don't know how to play politics. 00:10:52.919 --> 00:10:55.679 Aaron Boone doesn't need to go on this podcast. 00:10:57.659 --> 00:11:02.059 And so like they ask him hard questions, but 00:11:02.059 --> 00:11:04.960 they don't press him or like they're not like 00:11:04.960 --> 00:11:07.259 they keep it civil. And I think that's really 00:11:07.259 --> 00:11:10.159 important. And like, yeah, like frustrations 00:11:10.159 --> 00:11:13.039 flare a little bit. But I think they all ultimately 00:11:13.039 --> 00:11:15.220 know like they're playing a game. And so anyway, 00:11:15.320 --> 00:11:19.580 that's just an aside. So they have the the interview 00:11:19.580 --> 00:11:22.279 with Aaron Boone. They have their recap. And 00:11:22.279 --> 00:11:24.379 then they have something called Sharp Stats by 00:11:24.379 --> 00:11:27.659 Katie Sharp. Great data analyst, does a lot of 00:11:27.659 --> 00:11:31.799 cool things. So that's one episode. Another episode 00:11:31.799 --> 00:11:35.059 is with two different hosts. So it's like Jimmy 00:11:35.059 --> 00:11:37.720 and Jake do Talking Yanks mostly. But then they 00:11:37.720 --> 00:11:41.059 do this other, like, shorter episode with BBD, 00:11:41.120 --> 00:11:43.720 who's their producer, and Joe's McFly. And they 00:11:43.720 --> 00:11:46.519 usually pick a topic. It's like a mailbag episode. 00:11:47.600 --> 00:11:50.350 So fans will call in and ask questions. and they'll 00:11:50.350 --> 00:11:52.610 usually pick a topic around that. So that's less 00:11:52.610 --> 00:11:54.429 structured, but they're structured and having 00:11:54.429 --> 00:11:58.269 the questions. But my favorite types of episodes 00:11:58.269 --> 00:12:02.309 that they do are the game recaps. So the Yankees 00:12:02.309 --> 00:12:06.330 will play a three or four game series. And then 00:12:06.330 --> 00:12:10.690 after the last game, they will recap the series. 00:12:11.289 --> 00:12:14.850 And the segments there are really good. I think 00:12:14.850 --> 00:12:17.629 it's really A plus content because They just 00:12:17.629 --> 00:12:19.970 finished watching a three hour baseball game 00:12:19.970 --> 00:12:26.009 and now they are going to give their initial 00:12:26.009 --> 00:12:29.070 thoughts, right? Or they're gonna like, they're 00:12:29.070 --> 00:12:32.289 gonna, they don't have time to write a script 00:12:32.289 --> 00:12:36.629 or like ask these specific questions, right? 00:12:36.669 --> 00:12:39.929 This is like, or sleep on it. Like they have 00:12:39.929 --> 00:12:44.490 these gut reactions. And so the structure And 00:12:44.490 --> 00:12:47.570 the format there is really important because 00:12:47.570 --> 00:12:49.970 that's what keeps them on the straight and narrow. 00:12:51.210 --> 00:12:55.269 And so the way this works is they intro the show. 00:12:55.370 --> 00:13:00.250 They kind of give an overview of the series. 00:13:00.470 --> 00:13:04.970 Yankees won or they got swept. And then they 00:13:04.970 --> 00:13:07.289 do what's called grounds creeping, which is like 00:13:07.289 --> 00:13:11.549 generally an injury report. This guy's injured. 00:13:11.730 --> 00:13:14.070 He's on his, you know, he's doing his first rehab 00:13:14.070 --> 00:13:18.450 assignment, whatever. And then they get into 00:13:18.450 --> 00:13:20.730 the bulk of the show. So the first thing they 00:13:20.730 --> 00:13:24.190 do is they burn the games. So like they'll do 00:13:24.190 --> 00:13:30.129 a recap of each game and give their comments 00:13:30.129 --> 00:13:34.990 on each game. And then after those comments, 00:13:35.009 --> 00:13:36.610 they move into the second half of the show, which 00:13:36.610 --> 00:13:41.370 is awards. And so They'll do the pride of the 00:13:41.370 --> 00:13:43.490 Yankees, which is the player that made them the 00:13:43.490 --> 00:13:46.409 most proud that series top performer or did something 00:13:46.409 --> 00:13:50.789 cool. It could be like Garrett Cole was one recently 00:13:50.789 --> 00:13:52.610 because of his great pitching performance that 00:13:52.610 --> 00:13:54.570 kept the Yankees in the game. And then they'll 00:13:54.570 --> 00:13:59.409 do the Yankee MFer. And this is somebody that 00:13:59.409 --> 00:14:03.590 they're essentially mad at. They performed very 00:14:03.590 --> 00:14:06.799 poorly. Um, and then they'll do regular old awards, 00:14:06.820 --> 00:14:11.320 which is just like, you know, this is the, I 00:14:11.320 --> 00:14:15.279 think they did like the, um, Kingslayer award 00:14:15.279 --> 00:14:18.240 recently. Jake has been really into Game of Thrones. 00:14:19.080 --> 00:14:21.799 Um, or they'll, you know, they'll do like the 00:14:21.799 --> 00:14:23.200 make it happen award or something, right? It's 00:14:23.200 --> 00:14:25.759 just like an awards that they invent that they 00:14:25.759 --> 00:14:28.779 want to give to a player, um, to recognize their 00:14:28.779 --> 00:14:31.759 performance or whatever. So, uh, that show with 00:14:31.759 --> 00:14:34.990 the segments is. I think if they didn't have 00:14:34.990 --> 00:14:38.429 segments, it would just be two guys talking about 00:14:38.429 --> 00:14:41.629 baseball games that the people listening probably 00:14:41.629 --> 00:14:46.669 already watched, right? And then what differentiates 00:14:46.669 --> 00:14:50.370 them from ESPN analysts or like the Yankee post 00:14:50.370 --> 00:14:53.529 game show, right? Like what makes them different 00:14:53.529 --> 00:14:57.490 from John Flaherty and Ryan Ruko or whoever, 00:14:58.090 --> 00:15:03.090 right? Bob Lorenz, right? So I think Having those 00:15:03.090 --> 00:15:06.370 segments is one of the things that makes that 00:15:06.370 --> 00:15:10.950 show so good. And then again, you have those 00:15:10.950 --> 00:15:13.129 segments and you can release them as individual 00:15:13.129 --> 00:15:17.509 videos on YouTube or social media. So this is 00:15:17.509 --> 00:15:21.289 something I'm probably going to noodle on a lot 00:15:21.289 --> 00:15:28.110 more while I'm here. And I think that's like 00:15:28.110 --> 00:15:30.649 the bulk of my thoughts here. I don't want to 00:15:30.649 --> 00:15:33.039 belabor this point. But I think if you're looking 00:15:33.039 --> 00:15:37.279 for a takeaway, um, and so, so I know this is 00:15:37.279 --> 00:15:39.580 released on both feeds, right? This could be 00:15:39.580 --> 00:15:42.940 a podcast or a YouTube show, any content, right? 00:15:43.279 --> 00:15:46.860 I think like something also like something that 00:15:46.860 --> 00:15:51.019 we all share as solopreneurs, you know, whether 00:15:51.019 --> 00:15:54.259 you're a podcaster or not, if you're a solopreneur, 00:15:54.259 --> 00:15:56.600 if you have a business, if you have a side hustle, 00:15:56.860 --> 00:15:58.820 that's why you're listening to this show, right? 00:15:58.820 --> 00:16:00.620 Like if you're listening to one of my shows, 00:16:00.940 --> 00:16:04.080 you're interested in running a business and creating 00:16:04.080 --> 00:16:07.659 content. And no matter what you do, I think segments 00:16:07.659 --> 00:16:11.700 can be really helpful, right? You know, this 00:16:11.700 --> 00:16:14.179 is being recorded in E cam live now. I love E 00:16:14.179 --> 00:16:18.399 cam live and having segments allows me to create 00:16:18.399 --> 00:16:20.980 these nice graphics. So it's not just like me 00:16:20.980 --> 00:16:22.940 on the screen the whole time, kind of like this. 00:16:22.960 --> 00:16:25.120 I'm like sitting on it. I feel this is like I'm 00:16:25.120 --> 00:16:26.820 sitting on a couch. So if you're listening to 00:16:26.820 --> 00:16:29.440 audio only. There's like this white leather couch 00:16:29.440 --> 00:16:32.440 in here with like a colorful background. Um, 00:16:32.779 --> 00:16:34.639 and like not my normal, like, so I hope like 00:16:34.639 --> 00:16:36.700 my editor doesn't hate the way I sound right 00:16:36.700 --> 00:16:38.399 now. I see the level, so they're pretty good. 00:16:38.399 --> 00:16:41.100 I don't think I'm blowing out anything. Um, it 00:16:41.100 --> 00:16:43.299 was a really neat, it's called the go box studio 00:16:43.299 --> 00:16:46.980 anyway. Uh, so whether or not you create a podcast 00:16:46.980 --> 00:16:50.940 or videos or even like blog posts, right? That 00:16:50.940 --> 00:16:54.399 you're maybe turning into something. Um, having, 00:16:54.539 --> 00:16:57.080 having segments could be really good. It gives. 00:16:58.539 --> 00:17:02.419 structure to the thing you're trying to create. 00:17:03.600 --> 00:17:05.940 So I think we're going to leave it here for the 00:17:05.940 --> 00:17:09.779 main show. For members, I'm just going to kind 00:17:09.779 --> 00:17:12.819 of give my gut reaction, things I've learned, 00:17:13.000 --> 00:17:16.279 people I've met. And if you are on my newsletter, 00:17:16.559 --> 00:17:18.240 something I teased in the newsletter that I want 00:17:18.240 --> 00:17:22.099 to think about more. So that's it for this episode. 00:17:22.220 --> 00:17:23.819 Thanks so much for listening. You can catch. 00:17:24.369 --> 00:17:27.970 all of the episodes at streamlined .fm or at 00:17:27.970 --> 00:17:31.650 podcastworkflows .com. And if you want to say 00:17:31.650 --> 00:17:36.170 hello, reach out, you can comment on this episode 00:17:36.170 --> 00:17:38.750 on either one of those pages. That's what I'm 00:17:38.750 --> 00:17:40.390 going to be talking about in the main show. So 00:17:40.390 --> 00:17:42.450 if you want to become a member here, every episode 00:17:42.450 --> 00:17:45.190 ad free extended, you can become a member over 00:17:45.190 --> 00:17:47.609 a streamlined .fm slash join. But that's it for 00:17:47.609 --> 00:17:50.529 the main show. So until next time, I'll see you 00:17:50.529 --> 00:17:50.970 out there.